Content Marketing, Digital Marketing, Social Media Strategy, Blogging and Content Creation, Social CRM

4 Steps to Drive Sales with a Social FAQ

One of the key benefits of social media that’s not talked about nearly enough is its ability to mitigate doubt and confusion among fence-sitters.

Yes, your prospective customers are confused and uncertain. After all, why would they even be coming to your Web site unless they had questions about your product or service? To be entertained? I think not.

social media faq 300x234 4 Steps to Drive Sales with a Social FAQDuring my 15 years of Web site strategy and usability work (before I got all social media on you) I very much tried to live by the two-click rule (discover the most common questions customers have about your business, and answer them on your site within two clicks or fewer).

How does zero clicks sound? Social media makes it possible. The key is to create meaningful content that answers those questions, and propagate that content throughout the social Web, making a visit to your site unnecessary.

Here’s how it works:

1. Question Detective
First, you have to identify which questions are most important to answer. I recommend starting with six, because it’s a meaningful amount of content and will address the tip of your question iceberg.

You can use a few methods to determine which questions to answer. You can survey your customers, although that’s not always the best approach because the questions are not fresh in their minds – they’ve already made their buying decision.

You can study your Web analytics, and see which pages get the most traffic, and what questions are likely to be in prospects’ minds when they are on those pages. Or, you could survey Web site visitors, gathering data in real-time.

I also like to look at search data, both the searches that people are conducting about your company on Google (use this free keyword tool), (insert Google keyword tool screen shot) and the searches conducted on your Web site (assuming you have a search function).

I would also make a point to solicit input from customer service and sales teams, as they have more day-to-day interaction with fence-sitters.

2. Answer Man
Once you’ve identified your top six questions, answer them.

Not in a “here’s our FAQ” way, but in a vigorous, social media way. I recommend answering each question with a dedicated blog post, and a video – at a minimum. For B2B companies, I suggest adding a short slide presentation that answers each question, and possibly a podcast that answers all six in aggregate.

Remember that video is 52 times more likely to show up on the first page of Google search results, so don’t skip that part.

You don’t need a film crew. You don’t need a makeup artist. You need an inexpensive HD camera (I prefer the Kodak ZI-8 over the FlipHD because it has an external microphone jack. How did I know that? Because Kodak is very adept at the precise strategy we’re discussing here).

You need some clue about lighting, somebody in your company that’s decent on camera, and a loose script. If possible, on-the-scene video showing demonstrations would be great. And if possible, I’d recommend having employees closest to the product (designers, engineers, product marketing, customer service) be the stars of the show, not executives or marketers. It’s just more authentic and believable that way.

3. Digital Dandelion
Take your written and video content, and spread it as widely as possible on the social Web. Post it to your Facebook page. Your LInkedin page. Your blog, naturally. Put it on YouTube of course. Even better, use TubeMogul to syndicate it to dozens of other video sites. Certainly, link to it from your corporate Web site, although the ideal scenario is that the content performs well enough in search results that potential customers can answer their questions before they ever get to your site.

4. Improve and Expand
Now that your content is posted to your various social outposts, invite your current customers to make it better. Talk it up on Facebook and the blog. Send it out to existing customers via email, so they can refer fence-sitters to it. Invite current customers to comment on your answers.

Each quarter, commit to answering a few more questions. Involve your customers, and ask them to create their own content that answers other questions (maybe a contest for the best ones).

Now use social listening tools to find blog posts, tweets, forum threads and other discussions about your brand and your products, and as appropriate direct fence-sitters to your new social media answers.

Now you’re combining content with marketing, social media with customer service. Now you’re using social media to its full advantage.

Give this a try will you? Then come on back and tell us your story in the comments.

(illustration by HiddenLoop)

Related
  • http://twitter.com/wissensauslese/status/13779525542 Wissensauslese

    RT @jaybaer: 4 Steps to Drive Sales with a Social FAQ: One of the key benefits of social media that’s no… http://bit.ly/bADDeO #marketing

  • http://twitter.com/wissensauslese/status/13779525542 Wissensauslese

    RT @jaybaer: 4 Steps to Drive Sales with a Social FAQ: One of the key benefits of social media that’s no… http://bit.ly/bADDeO #marketing

  • http://twitter.com/wissensauslese/status/13779525542 Wissensauslese

    RT @jaybaer: 4 Steps to Drive Sales with a Social FAQ: One of the key benefits of social media that’s no… http://bit.ly/bADDeO #marketing

  • http://twitter.com/marcelocbacchi/status/13779531404 Marcelo Bacchi

    4 Steps to Drive Sales with a Social FAQ: One of the key benefits of social media that’s not talked about nearly e… http://bit.ly/9csm4g

  • http://twitter.com/imexposed/status/13779531560 I Marketing Exposed

    4 Steps to Drive Sales with a Social FAQ: One of the key benefits of social media that’s not talked about nearly e… http://bit.ly/9csm4g

  • http://twitter.com/thgbusiness/status/13779531977 Santi Chacon

    4 Steps to Drive Sales with a Social FAQ: One of the key benefits of social media that’s not talked about nearly e… http://bit.ly/cwYule

  • http://twitter.com/blogmanana/status/13779532277 Blog Manana

    New @jaybaer 4 Steps to Drive Sales with a Social FAQ http://bit.ly/cwYule

  • http://twitter.com/tinhangliu/status/13779532783 Tin Hang Liu

    RT @jaybaer 4 Steps to Drive Sales with a Social FAQ http://bit.ly/9Uw3uW #SMM

  • http://twitter.com/erwinjansen/status/13779532527 erwinjansen

    4 Steps to Drive Sales with a Social FAQ http://tinyurl.com/35dwu7m

  • http://twitter.com/f2facebook/status/13779532659 Face to Facebook

    RT @jaybaer 4 Steps to Drive Sales with a Social FAQ http://bit.ly/9Uw3uW #SMM

  • http://twitter.com/azsocialmedia/status/13779533048 Arizona Social Media

    C&C Blog Post – 4 Steps to Drive Sales with a Social FAQ http://bit.ly/bo1T8M RT Please

  • http://twitter.com/doktormarketing/status/13779533573 Doktor Marketing

    4 Steps to Drive Sales with a Social FAQ http://bit.ly/cwYule #ConvinceandConvert

  • http://twitter.com/kworkmanflood/status/13779705643 Kelly Workman-Flood

    Jay Baer Blog: 4 Steps to Drive Sales with a Social FAQ http://bit.ly/anQcU3 Full http://bit.ly/cHnnzx

  • http://twitter.com/berpelding/status/13780844274 Brad

    4 Steps to Drive Sales with a Social FAQ – One of the key benefits of social media that’s not talked about ne… http://ow.ly/17kM8N

  • http://twitter.com/maddiegrant/status/13781766716 Maddie Grant

    4 Steps to Drive Sales with a Social FAQ http://j.mp/abJtGg

  • http://twitter.com/jaxphilville/status/13781840290 JaxPHILville

    RT @maddiegrant: 4 Steps to Drive Sales with a Social FAQ http://j.mp/abJtGg

  • http://spotlightportfolios.com/ Allen – Personalbrander

    Certainly! Those who lack the knowledge of providing useful information or how/what to provide? Answering questions in your niche works very well! By contributing genuinely will make the users believe that you know what you are saying and can build credibility in your network!

  • http://spotlightportfolios.com/ Allen – Personalbrander

    Certainly! Those who lack the knowledge of providing useful information or how/what to provide? Answering questions in your niche works very well! By contributing genuinely will make the users believe that you know what you are saying and can build credibility in your network!

  • http://spotlightportfolios.com/ Allen – Personalbrander

    Certainly! Those who lack the knowledge of providing useful information or how/what to provide? Answering questions in your niche works very well! By contributing genuinely will make the users believe that you know what you are saying and can build credibility in your network!

  • http://spotlightportfolios.com/ Allen – Personalbrander

    Certainly! Those who lack the knowledge of providing useful information or how/what to provide? Answering questions in your niche works very well! By contributing genuinely will make the users believe that you know what you are saying and can build credibility in your network!

  • http://twitter.com/internetcoachfr/status/13783174249 sadie harris

    4 Steps to Drive Sales with a Social FAQ http://bit.ly/978emd

  • http://twitter.com/lapresidenta/status/13783284682 Karen

    RT @erwinjansen: 4 Steps to Drive Sales with a Social FAQ http://tinyurl.com/35dwu7m

  • http://twitter.com/sadiemharris/status/13785359125 Sadie Harris

    4 Steps to Drive Sales with a Social FAQ http://bit.ly/978emd

  • http://twitter.com/sadiemharris/status/13785359125 Sadie Harris

    4 Steps to Drive Sales with a Social FAQ http://bit.ly/978emd

  • http://twitter.com/sadiemharris/status/13785359125 Sadie Harris

    4 Steps to Drive Sales with a Social FAQ http://bit.ly/978emd

  • http://twitter.com/sadiemharris/status/13785359125 Sadie Harris

    4 Steps to Drive Sales with a Social FAQ http://bit.ly/978emd

  • http://twitter.com/sadiemharris/status/13785359125 Sadie Harris

    4 Steps to Drive Sales with a Social FAQ http://bit.ly/978emd

  • http://twitter.com/mmesocialmedia/status/13785632972 sadie harris

    4 Steps to Drive Sales with a Social FAQ http://bit.ly/978emd

  • http://twitter.com/mmesocialmedia/status/13785632972 sadie harris

    4 Steps to Drive Sales with a Social FAQ http://bit.ly/978emd

  • http://twitter.com/mmesocialmedia/status/13785632972 sadie harris

    4 Steps to Drive Sales with a Social FAQ http://bit.ly/978emd

  • http://twitter.com/mmesocialmedia/status/13785632972 sadie harris

    4 Steps to Drive Sales with a Social FAQ http://bit.ly/978emd

  • http://twitter.com/jeffreylcohen/status/13785830460 Jeffrey L. Cohen

    RT @jaybaer: 4 Steps to Drive Sales with a Social FAQ http://bit.ly/d58ItZ

  • http://twitter.com/jeffreylcohen/status/13785830460 Jeffrey L. Cohen

    RT @jaybaer: 4 Steps to Drive Sales with a Social FAQ http://bit.ly/d58ItZ

  • http://twitter.com/jeffreylcohen/status/13785830460 Jeffrey L. Cohen

    RT @jaybaer: 4 Steps to Drive Sales with a Social FAQ http://bit.ly/d58ItZ

  • http://twitter.com/jeffreylcohen/status/13785830460 Jeffrey L. Cohen

    RT @jaybaer: 4 Steps to Drive Sales with a Social FAQ http://bit.ly/d58ItZ

  • http://twitter.com/indie_preneur/status/13785854327 Jeff Doan

    4 Steps to Drive Sales with a Social FAQ — http://bit.ly/aP2hC9

  • http://twitter.com/indie_preneur/status/13785854327 Jeff Doan

    4 Steps to Drive Sales with a Social FAQ — http://bit.ly/aP2hC9

  • http://twitter.com/indie_preneur/status/13785854327 Jeff Doan

    4 Steps to Drive Sales with a Social FAQ — http://bit.ly/aP2hC9

  • http://twitter.com/indie_preneur/status/13785854327 Jeff Doan

    4 Steps to Drive Sales with a Social FAQ — http://bit.ly/aP2hC9

  • http://twitter.com/_thinkdesign/status/13785855125 Thinkdesign

    4 Steps to Drive Sales with a Social FAQ — http://bit.ly/aP2hC9

  • http://twitter.com/_thinkdesign/status/13785855125 Thinkdesign

    4 Steps to Drive Sales with a Social FAQ — http://bit.ly/aP2hC9

  • http://twitter.com/_thinkdesign/status/13785855125 Thinkdesign

    4 Steps to Drive Sales with a Social FAQ — http://bit.ly/aP2hC9

  • http://twitter.com/_thinkdesign/status/13785855125 Thinkdesign

    4 Steps to Drive Sales with a Social FAQ — http://bit.ly/aP2hC9

  • http://twitter.com/retroloco/status/13786455035 Steven Cox

    Honesty through transparency is the main key though > 4 Steps to Drive Sales with a Social FAQ http://ow.ly/1JxAg

  • http://twitter.com/sendible/status/13788329992 Gavin from Sendible

    4 Steps to Drive Sales with a Social FAQ – http://bit.ly/cBEd5I

  • danperez

    Jay,
    I don't usually see the words “sales” & “social media” in the same sentence which surprises me because social media can be such an effective tool to increase sales (or as @ambercadabra simply puts it: “having people choose us instead of someone else.”)

    Before starting my video/film production company, I was Director of Sales & Marketing for several catering and entertainment facilities in NY & Florida for over 10 years. Back in those days, face-to-face networking at business events was really the most effective way to make the connections needed to get a chance to propose your product/service to the right person and it sometimes took dozens of events before the opportunity presented itself. Today, that initial contact can be created over a few hours using social media. I can only imagine how the retired salespeople of 20-40 years ago feel seeing all the online tools & technology we have available to us today!

    As for your post, I think you hit the nail on the head. Social media clearly has the ability to mitigate doubt and confusion among fence-sitters. This approach will certainly generate sizzle but will it sell the steak? I think there's a lot social media articles out there that cover two of the three sales steps (“prospecting” & “presenting” which = “engaging”) but not as much out there about “closing” the sale. Remember the cold call? Eighty percent of new sales are still made after the fifth contact. Is there no place for old-fashioned “selling” using social media? A future post perhaps?

    PS – I would be remiss as a video producer, however, if I didn't state that when it comes to video (#2 Answer Man), you get what you pay (or don't pay) for. Nuff said on that ;)

  • http://twitter.com/rickfalls Rick Falls

    Outstanding Jay.

    This real, it's happening now, and I'm hoping that more people catch on.

    It's strange that this amazing opportunity has come for all of us (business people and entrepreneurs) to tell our stories and attract customers like never before, and many are simply unaware, afraid, or whatever, and they're missing a huge opportunity to help a LOT more people discover their solutions, and even thrive.

    Consider the cost comparison of communicating the kind of messages, and the useful information that we can freely distribute now through the internet tools available versus the older media sources and their cost structures?

    And yet, many people are still relying on the older stuff because it's familiar to them. Just plain scary ! It's like they don't believe it's happening !

    It is a great time to be alive and spread the good news so that e can affect more people in a positive way and far too few are capitalizing on the potential.

    Keep up the good work Jay, and thanks, for putting yourself out here to help.

    Hopefully we can get more people to see what's available and guide them to distributing their specialized knowledge to a wider audience, and help them realize better profits.

  • http://twitter.com/carnellm/status/13789136807 Michael Carnell

    4 Steps to Drive Sales with a Social FAQ | Blogging and Content Creation | Social Media Consulting – Convince & Convert http://bit.ly/9lhPCF

  • http://twitter.com/carnellm/status/13789136807 Michael Carnell

    4 Steps to Drive Sales with a Social FAQ | Blogging and Content Creation | Social Media Consulting – Convince & Convert http://bit.ly/9lhPCF

  • http://twitter.com/smmonster/status/13789136845 Social Media Monster

    4 Steps to Drive Sales with a Social FAQ | Blogging and Content Creation | Social Media Consulting – Convince & Convert http://bit.ly/9lhPCF

  • http://twitter.com/smmonster/status/13789136845 Social Media Monster

    4 Steps to Drive Sales with a Social FAQ | Blogging and Content Creation | Social Media Consulting – Convince & Convert http://bit.ly/9lhPCF

  • http://twitter.com/kkwiatko/status/13789668672 Kathi Kwiatkowski

    Cool ways to tackle your FAQs with social media – http://bit.ly/bHzAPD

  • http://twitter.com/kkwiatko/status/13789668672 Kathi Kwiatkowski

    Cool ways to tackle your FAQs with social media – http://bit.ly/bHzAPD

  • http://twitter.com/weintraub/status/13789857774 Weintraub Adv

    RT @jaybaer: 4 Steps to Drive Sales with a Social FAQ http://bit.ly/d58ItZ

  • http://twitter.com/weintraub/status/13789857774 Weintraub Adv

    RT @jaybaer: 4 Steps to Drive Sales with a Social FAQ http://bit.ly/d58ItZ

  • http://twitter.com/terrylkennedy/status/13791158339 Terry L. Kennedy

    4 Steps to Drive Sales with a Social FAQ | Blogging and Content Creation | Social Media Consulting – Convince & Convert http://ow.ly/1JB6Z

  • http://twitter.com/terrylkennedy/status/13791158339 Terry L. Kennedy

    4 Steps to Drive Sales with a Social FAQ | Blogging and Content Creation | Social Media Consulting – Convince & Convert http://ow.ly/1JB6Z

  • http://twitter.com/terrylkennedy/status/13791158339 Terry L. Kennedy

    4 Steps to Drive Sales with a Social FAQ | Blogging and Content Creation | Social Media Consulting – Convince & Convert http://ow.ly/1JB6Z

  • http://twitter.com/terrylkennedy/status/13791158339 Terry L. Kennedy

    4 Steps to Drive Sales with a Social FAQ | Blogging and Content Creation | Social Media Consulting – Convince & Convert http://ow.ly/1JB6Z

  • http://twitter.com/michaelpmalone/status/13791315151 Mike Malone

    RT @jaybaer: 4 Steps to Drive Sales with a Social FAQ http://bit.ly/d58ItZ

  • http://twitter.com/michaelpmalone/status/13791315151 Mike Malone

    RT @jaybaer: 4 Steps to Drive Sales with a Social FAQ http://bit.ly/d58ItZ

  • http://twitter.com/michaelpmalone/status/13791315151 Mike Malone

    RT @jaybaer: 4 Steps to Drive Sales with a Social FAQ http://bit.ly/d58ItZ

  • http://twitter.com/michaelpmalone/status/13791315151 Mike Malone

    RT @jaybaer: 4 Steps to Drive Sales with a Social FAQ http://bit.ly/d58ItZ

  • http://twitter.com/randylewiskemp/status/13791335487 Randy Kemp

    4 Steps to Drive Sales with a Social FAQ http://bit.ly/9OYu85

  • http://twitter.com/randylewiskemp/status/13791335487 Randy Kemp

    4 Steps to Drive Sales with a Social FAQ http://bit.ly/9OYu85

  • http://twitter.com/randylewiskemp/status/13791335487 Randy Kemp

    4 Steps to Drive Sales with a Social FAQ http://bit.ly/9OYu85

  • http://twitter.com/theesuite/status/13791559913 Dennis Baker

    RT @jaybaer: 4 Steps to Drive Sales with a Social FAQ http://bit.ly/d58ItZ

  • http://twitter.com/theesuite/status/13791559913 Dennis Baker

    RT @jaybaer: 4 Steps to Drive Sales with a Social FAQ http://bit.ly/d58ItZ

  • http://twitter.com/theesuite/status/13791559913 Dennis Baker

    RT @jaybaer: 4 Steps to Drive Sales with a Social FAQ http://bit.ly/d58ItZ

  • http://twitter.com/danperezfilms/status/13791694726 Dan Perez

    RT @jaybaer: 4 Steps to Drive Sales with a Social FAQ http://bit.ly/d58ItZ

  • http://twitter.com/dannyfsantos/status/13791776409 Danny F. Santos

    RT @danperezfilms: RT @jaybaer: 4 Steps to Drive Sales with a Social FAQ http://bit.ly/d58ItZ

  • http://twitter.com/smallbizanswers/status/13793949462 smallbizanswers

    RT @billrice: 4 Steps to Drive Sales with a Social FAQ http://ow.ly/1JvRR << Great concept here. Worth reading/trying.

  • http://twitter.com/rockstarjen/status/13794932632 Jennifer Wilbur

    Smartypants @jaybaer shares 4 Steps to Drive Sales with a Social FAQ http://bit.ly/9OYu85 [good stuff]

  • http://twitter.com/mindsprout/status/13795373792 Sarah Hartshorn

    4 Steps to Drive Sales with a Social FAQ http://ow.ly/1JE29

  • http://www.johnpaulaguiar.com John Paul

    Fix a problem even before it becomes a problem.

    Just another way to succeed by being more social over more channels.

  • http://twitter.com/chadarizona/status/13796613697 Chad S

    Great advice from @jaybaer about answering questions using Social Media http://j.mp/dkj20q

  • http://twitter.com/thehallco/status/13796886087 The Hall Company

    Great article ~ driving sales to your site via Social Media FAQ http://ow.ly/1JFB9

  • http://twitter.com/elizabethsosnow/status/13797625664 Elizabeth Sosnow

    4 Steps to Drive Sales with a Social FAQ via @jaybaer #in (excellent approach) http://icio.us/ufb3vb

  • http://twitter.com/benyschonfeld/status/13798031052 Beny Schonfeld

    Awesome, awesome: 4 Steps to Drive Sales with a Social FAQ http://bit.ly/9iA33T (by @jaybaer)

  • http://twitter.com/benyschonfeld/status/13798031052 Beny Schonfeld

    Awesome, awesome: 4 Steps to Drive Sales with a Social FAQ http://bit.ly/9iA33T (by @jaybaer)

  • http://twitter.com/benyschonfeld/status/13798031052 Beny Schonfeld

    Awesome, awesome: 4 Steps to Drive Sales with a Social FAQ http://bit.ly/9iA33T (by @jaybaer)

  • http://twitter.com/benyschonfeld/status/13798031052 Beny Schonfeld

    Awesome, awesome: 4 Steps to Drive Sales with a Social FAQ http://bit.ly/9iA33T (by @jaybaer)

  • http://twitter.com/benyschonfeld/status/13798031052 Beny Schonfeld

    Awesome, awesome: 4 Steps to Drive Sales with a Social FAQ http://bit.ly/9iA33T (by @jaybaer)

  • http://twitter.com/benyschonfeld/status/13798031052 Beny Schonfeld

    Awesome, awesome: 4 Steps to Drive Sales with a Social FAQ http://bit.ly/9iA33T (by @jaybaer)

  • http://twitter.com/benyschonfeld/status/13798074933 Beny Schonfeld

    Really, really good one: 4 Steps to Drive Sales with a Social FAQ http://bit.ly/9iA33T (by @jaybaer)

  • http://twitter.com/benyschonfeld/status/13798074933 Beny Schonfeld

    Really, really good one: 4 Steps to Drive Sales with a Social FAQ http://bit.ly/9iA33T (by @jaybaer)

  • http://twitter.com/benyschonfeld/status/13798074933 Beny Schonfeld

    Really, really good one: 4 Steps to Drive Sales with a Social FAQ http://bit.ly/9iA33T (by @jaybaer)

  • http://twitter.com/benyschonfeld/status/13798074933 Beny Schonfeld

    Really, really good one: 4 Steps to Drive Sales with a Social FAQ http://bit.ly/9iA33T (by @jaybaer)

  • http://twitter.com/benyschonfeld/status/13798074933 Beny Schonfeld

    Really, really good one: 4 Steps to Drive Sales with a Social FAQ http://bit.ly/9iA33T (by @jaybaer)

  • http://twitter.com/benyschonfeld/status/13798074933 Beny Schonfeld

    Really, really good one: 4 Steps to Drive Sales with a Social FAQ http://bit.ly/9iA33T (by @jaybaer)

  • http://twitter.com/shilpiiz/status/13798145625 Shilpi Bose

    RT @BenySchonfeld: Really, really good one: 4 Steps to Drive Sales with a Social FAQ http://bit.ly/9iA33T (by @jaybaer)

  • http://twitter.com/shilpiiz/status/13798145625 Shilpi Bose

    RT @BenySchonfeld: Really, really good one: 4 Steps to Drive Sales with a Social FAQ http://bit.ly/9iA33T (by @jaybaer)

  • http://twitter.com/shilpiiz/status/13798145625 Shilpi Bose

    RT @BenySchonfeld: Really, really good one: 4 Steps to Drive Sales with a Social FAQ http://bit.ly/9iA33T (by @jaybaer)

  • http://twitter.com/shilpiiz/status/13798145625 Shilpi Bose

    RT @BenySchonfeld: Really, really good one: 4 Steps to Drive Sales with a Social FAQ http://bit.ly/9iA33T (by @jaybaer)

  • http://twitter.com/shilpiiz/status/13798145625 Shilpi Bose

    RT @BenySchonfeld: Really, really good one: 4 Steps to Drive Sales with a Social FAQ http://bit.ly/9iA33T (by @jaybaer)

  • http://twitter.com/shilpiiz/status/13798145625 Shilpi Bose

    RT @BenySchonfeld: Really, really good one: 4 Steps to Drive Sales with a Social FAQ http://bit.ly/9iA33T (by @jaybaer)

  • http://clintjolly.com/ misterfnygy

    Doesn't it make sense to lead people back to your site at some point along the questions answering phase? I like to use facebook and such as outposts to drive traffic to the site, then use the site to convert.
    I agree with the methods for answering questions before they're asked for sure. I would just host those answers on my site, at least make sure to link to the main site for more info.
    I do wish more people would do this with their business for sure!

  • http://twitter.com/kompasstech/status/13798299015 kompass technologies

    4 Steps to Drive Sales with a Social FAQ | Blogging and Content …: You can study your Web analytics, and see whi… http://bit.ly/c90qbb

  • http://twitter.com/kompasstech/status/13798299015 kompass technologies

    4 Steps to Drive Sales with a Social FAQ | Blogging and Content …: You can study your Web analytics, and see whi… http://bit.ly/c90qbb

  • http://twitter.com/kompasstech/status/13798299015 kompass technologies

    4 Steps to Drive Sales with a Social FAQ | Blogging and Content …: You can study your Web analytics, and see whi… http://bit.ly/c90qbb

  • http://twitter.com/kompasstech/status/13798299015 kompass technologies

    4 Steps to Drive Sales with a Social FAQ | Blogging and Content …: You can study your Web analytics, and see whi… http://bit.ly/c90qbb

  • http://twitter.com/kompasstech/status/13798299015 kompass technologies

    4 Steps to Drive Sales with a Social FAQ | Blogging and Content …: You can study your Web analytics, and see whi… http://bit.ly/c90qbb

  • http://twitter.com/kompasstech/status/13798299015 kompass technologies

    4 Steps to Drive Sales with a Social FAQ | Blogging and Content …: You can study your Web analytics, and see whi… http://bit.ly/c90qbb

  • http://twitter.com/peterdbaron/status/13798609459 Peter Baron

    Love this idea- I'm working on a similar thing for our clients RT @jaybaer: 4 Steps to Drive Sales with a Social FAQ http://bit.ly/d58ItZ

  • http://twitter.com/cyberdad/status/13798873379 Tom

    4 Steps to Drive Sales with a Social FAQ http://bit.ly/b1PHXn

  • http://twitter.com/grantgriffiths/status/13799957342 Grant Griffiths

    4 Steps to Drive Sales with a Social FAQ – http://bit.ly/bxwpRX

  • http://twitter.com/grantgriffiths/status/13799957342 Grant Griffiths

    4 Steps to Drive Sales with a Social FAQ – http://bit.ly/bxwpRX

  • http://twitter.com/grantgriffiths/status/13799957342 Grant Griffiths

    4 Steps to Drive Sales with a Social FAQ – http://bit.ly/bxwpRX

  • http://twitter.com/vznana/status/13800003272 Verizon Friends

    4 Steps to Drive Sales with a Social FAQ. Jay Baer is incredible! Great read!! http://ow.ly/1JHOm

  • http://twitter.com/vznana/status/13800003272 Verizon Friends

    4 Steps to Drive Sales with a Social FAQ. Jay Baer is incredible! Great read!! http://ow.ly/1JHOm

  • http://twitter.com/vznana/status/13800003272 Verizon Friends

    4 Steps to Drive Sales with a Social FAQ. Jay Baer is incredible! Great read!! http://ow.ly/1JHOm

  • http://twitter.com/rssirteubal/status/13800166129 Ignacio

    4 Steps to Drive Sales with a Social FAQ: http://bit.ly/bcEJfb

  • http://twitter.com/ardath421/status/13800194045 Ardath Albee

    RT @elizabethsosnow: 4 Steps to Drive Sales with a Social FAQ via @jaybaer #in (excellent approach) http://icio.us/ufb3vb

  • http://twitter.com/nethervoice/status/13800774699 Paul Strikwerda

    RT @jaybaer: 4 Steps to Drive Sales with a Social FAQ http://bit.ly/d58ItZ As long as you know the difference between customers and friends!

  • http://twitter.com/nethervoice/status/13800774699 Paul Strikwerda

    RT @jaybaer: 4 Steps to Drive Sales with a Social FAQ http://bit.ly/d58ItZ As long as you know the difference between customers and friends!

  • http://twitter.com/danavan/status/13800796534 Dana VanDen Heuvel

    RT: @elizabethsosnow 4 Steps to Drive Sales with a Social FAQ via @jaybaer #in (excellent approach) http://icio.us/ufb3vb

  • http://twitter.com/danavan/status/13800796534 Dana VanDen Heuvel

    RT: @elizabethsosnow 4 Steps to Drive Sales with a Social FAQ via @jaybaer #in (excellent approach) http://icio.us/ufb3vb

  • http://twitter.com/angela_albright/status/13800922041 Angela Albright

    Awesome article on using FAQ to drive your Social "sales" RT @jaybaer http://bit.ly/d58ItZ

  • http://twitter.com/angela_albright/status/13800922041 Angela Albright

    Awesome article on using FAQ to drive your Social "sales" RT @jaybaer http://bit.ly/d58ItZ

  • http://twitter.com/webinarwisdom/status/13801425837 Dave Williams

    4 Steps to Drive Sales with a Social FAQ http://bit.ly/bT2mVD

  • http://twitter.com/braundoug/status/13802404292 Doug Braun

    4 Steps to Drive Sales with a Social FAQ – http://bit.ly/cg8SZP (Jay Baer walks us through these very useful steps)

  • http://twitter.com/elizabethsosnow/status/13803239020 Elizabeth Sosnow

    4 Steps to Drive Sales with a Social FAQ | Blogging and Content Creation | Social Media Consulting – Convince & Co… http://bit.ly/a6yYeq

  • http://twitter.com/swonderlin/status/13803871554 Stephanie Wonderlin

    4 Steps to Drive Sales with a Social FAQ http://ht.ly/1JJOf #sm #socialmedia

  • http://twitter.com/antwizzel/status/13804637500 Antonia Harler

    Awesome article by @jaybear on how to drive Sales with a Social FAQ http://bit.ly/cHXtcc #socialmedia #sales

  • http://twitter.com/antwizzel/status/13804637500 Antonia Harler

    Awesome article by @jaybear on how to drive Sales with a Social FAQ http://bit.ly/cHXtcc #socialmedia #sales

  • http://twitter.com/antwizzel/status/13804637500 Antonia Harler

    Awesome article by @jaybear on how to drive Sales with a Social FAQ http://bit.ly/cHXtcc #socialmedia #sales

  • http://twitter.com/antwizzel/status/13804637500 Antonia Harler

    Awesome article by @jaybear on how to drive Sales with a Social FAQ http://bit.ly/cHXtcc #socialmedia #sales

  • http://twitter.com/pakragames/status/13804981716 PAKRAGames

    RT @elizabethsosnow: 4 Steps to Drive Sales with a Social FAQ via @jaybaer #in (excellent approach) http://icio.us/ufb3vb

  • http://twitter.com/pakragames/status/13804981716 PAKRAGames

    RT @elizabethsosnow: 4 Steps to Drive Sales with a Social FAQ via @jaybaer #in (excellent approach) http://icio.us/ufb3vb

  • http://twitter.com/pakragames/status/13804981716 PAKRAGames

    RT @elizabethsosnow: 4 Steps to Drive Sales with a Social FAQ via @jaybaer #in (excellent approach) http://icio.us/ufb3vb

  • http://twitter.com/pakragames/status/13804981716 PAKRAGames

    RT @elizabethsosnow: 4 Steps to Drive Sales with a Social FAQ via @jaybaer #in (excellent approach) http://icio.us/ufb3vb

  • http://twitter.com/dianerayfield/status/13805169722 Diane Rayfield

    4 Steps to Drive Sales with a Social FAQ http://ht.ly/1JJsT {Excellent information}

  • http://twitter.com/rootorange/status/13805275140 Root Orange

    Interesting article on how you can use FAQs to drive social sales http://ht.ly/1JLzs #smb #sales

  • http://twitter.com/maark/status/13805391322 Maark

    4 Steps to Drive Sales with a Social FAQ with @jaybaer http://ht.ly/1JK9t #socialmedia #B2B

  • http://twitter.com/maark/status/13805391322 Maark

    4 Steps to Drive Sales with a Social FAQ with @jaybaer http://ht.ly/1JK9t #socialmedia #B2B

  • http://twitter.com/maark/status/13805391322 Maark

    4 Steps to Drive Sales with a Social FAQ with @jaybaer http://ht.ly/1JK9t #socialmedia #B2B

  • http://twitter.com/boxcarmarketing/status/13805392557 Boxcar Marketing

    4 Steps to Drive Sales with a Social FAQ – forget 2 clicks, get down to zero clicks using social media http://ow.ly/1JJD2

  • http://twitter.com/astrom/status/13805611260 Aaron Strom

    RT @jaybaer: 4 Steps to Drive Sales with a Social FAQ http://bit.ly/d58ItZ

  • http://twitter.com/sonjagottschalk/status/13806272870 Sonja Gottschalk

    4 Steps to Drive Sales with a Social FAQ http://bit.ly/a1PkL0

  • http://twitter.com/inpressulum/status/13806359063 Marc Breidbach

    RT @sonjagottschalk: 4 Steps to Drive Sales with a Social FAQ http://bit.ly/a1PkL0 #fb

  • http://twitter.com/aliriop/status/13806381559 Alirio Pirela

    How to use FAQs to drive social sales http://goo.gl/L5eY

  • http://twitter.com/aliriop/status/13806381559 Alirio Pirela

    How to use FAQs to drive social sales http://goo.gl/L5eY

  • http://twitter.com/melindaguravich/status/13806677368 Melinda Guravich

    RT @DianeRayfield: 4 Steps to Drive Sales with a Social FAQ http://ht.ly/1JJsT {Excellent information}

  • http://twitter.com/nateriggs/status/13806761525 Nate Riggs

    Excellent ideas and steps from @jaybaer. DIY instructions for SMB's – 4 Steps to Drive Sales with a Social FAQ – http://bit.ly/d58ItZ

  • http://twitter.com/pamh53/status/13807217419 Pam Hower

    RT @jaybaer: 4 Steps to Drive Sales with a Social FAQ http://bit.ly/d58ItZ

  • http://twitter.com/mactuary/status/13807551270 Promod Sharma

    make a visit to your site unnecessary: 4 Steps to Drive Sales with a Social FAQ http://bit.ly/cS5CPC

  • http://twitter.com/copywriter4u/status/13807792793 Joan Damico

    Good opportunity for B2B tech & industrial marketers to apply FAQs to drive sales http://ht.ly/1JHnW

  • http://twitter.com/rickmans/status/13808994880 Rick Mans

    4 Steps to Drive Sales with a Social FAQ http://dlvr.it/wLWv

  • http://twitter.com/rickmans/status/13808994880 Rick Mans

    4 Steps to Drive Sales with a Social FAQ http://dlvr.it/wLWv

  • http://twitter.com/cswanger/status/13809031544 Colleen Swanger

    4 Steps to Drive Sales with a Social FAQ | Blogging and Content Creation | Social Media Consulting – Convince & Convert http://shar.es/mh4A0

  • http://twitter.com/cswanger/status/13809031544 Colleen Swanger

    4 Steps to Drive Sales with a Social FAQ | Blogging and Content Creation | Social Media Consulting – Convince & Convert http://shar.es/mh4A0

  • susanbaier

    Jay, you know it's a rare day when I find anything to argue about in your posts — your content is always awesome. However, today I will pick a bone with you regarding one of your statements in this post.

    You say, in relation to determining which questions are the most important to answer for your customers, “You can survey your customers, although that’s not always the best approach because the questions are not fresh in their minds – they’ve already made their buying decision.”

    While I agree that customers can't always distill what they're looking for into a few concise questions, discounting survey methodologies for finding out what you need to be responding to is short-sighted. There are ways to understand what's important to customers through research that can be very revealing WITHOUT requiring the respondents to distill all their hopes and dreams into a marketing checklist. Attitudinal audience segmentation, of which I know you are a fan, can do just that.

    And while I agree wholeheartedly with many of the recommendations you provide about determining what consumers are looking for in your category, like search volume and web analytics, I take issue with the idea that there is a list of questions that all audiences will find relevant and, if answered in a particular way, compelling. It's far more likely that there are a few questions that may be relevant to all potential customers, but others that will only matter to certain segments and may even take priority over others. A classic example is the gasoline buyer who first and foremost wants to know the brand of gasoline offered, vs. the buyer who feels price is the first determining factor for purchase. Both may buy your brand, but will have a different set of questions you need to answer to convince them to do so.

    Overall an excellent post, however, and I couldn't agree more with your focus on finding what's relevant to your customers and responding to that in a clear, focused and prominent fashion. I just feel that it's dangerous to suggest that every prospect will want the same list of questions answered, or that they'll all agree on what the “best” answer is. And true, getting data directly from customers and prospects is far better than sitting around a conference table and trying to predict what they want — but don't discount the direct approach of survey research in adding insight to the other data available.

    As always, great content, great insight and well-presented. I look forward to reading more from you!

  • http://twitter.com/capncarrot/status/13809191898 Alan Rapp

    4 Steps to Drive Sales with a Social FAQ – http://bit.ly/d58ItZ (via @jaybaer)

  • http://twitter.com/capncarrot/status/13809191898 Alan Rapp

    4 Steps to Drive Sales with a Social FAQ – http://bit.ly/d58ItZ (via @jaybaer)

  • http://twitter.com/capncarrot/status/13809191898 Alan Rapp

    4 Steps to Drive Sales with a Social FAQ – http://bit.ly/d58ItZ (via @jaybaer)

  • http://twitter.com/patriclane/status/13809693605 Patric Lane

    Gd post, useful n #highered context 2 RT @jeffreylcohen RT @jaybaer 4 Steps to Drive Sales w/a Social FAQ http://bit.ly/d58ItZ

  • http://www.convinceandconvert.com jaybaer

    Thanks so much for the terrific comment. As you know, I'm a big survey
    proponent. In this case, my point (perhaps sloppily made) is that if
    you are specifically asking “what questions do you have about this
    product” i'd prefer an intercept, Web pop-up methodology to a survey
    conducted later, just because the prospect is in real-time inquiry mode.

  • http://twitter.com/conversionation/status/13810287514 J-P De Clerck

    RT @jaybaer: Answering customer questions with content – fuse together FAQ and social media http://bit.ly/d58ItZ

  • http://twitter.com/conversionation/status/13810287514 J-P De Clerck

    RT @jaybaer: Answering customer questions with content – fuse together FAQ and social media http://bit.ly/d58ItZ

  • http://twitter.com/webby2001/status/13810315542 Tom Webster

    RT @jaybaer: Answering customer questions with content – fuse together FAQ and social media http://bit.ly/d58ItZ

  • http://twitter.com/webby2001/status/13810315542 Tom Webster

    RT @jaybaer: Answering customer questions with content – fuse together FAQ and social media http://bit.ly/d58ItZ

  • http://twitter.com/be3d/status/13810342916 Ian Greenleigh

    Repurposing rules. RT @jaybaer: Answering customer questions with content – fuse together FAQ and social media http://bit.ly/d58ItZ

  • http://twitter.com/be3d/status/13810342916 Ian Greenleigh

    Repurposing rules. RT @jaybaer: Answering customer questions with content – fuse together FAQ and social media http://bit.ly/d58ItZ

  • http://twitter.com/grtaylor2/status/13810558765 Gregory Taylor

    Check this out RT @jaybaer: 4 Steps to Drive Sales with a Social FAQ http://bit.ly/d58ItZ

  • http://twitter.com/grtaylor2/status/13810558765 Gregory Taylor

    Check this out RT @jaybaer: 4 Steps to Drive Sales with a Social FAQ http://bit.ly/d58ItZ

  • http://twitter.com/schneiderb/status/13810612876 Brendan J Schneider

    4 Steps to Drive Sales with a Social FAQ http://ht.ly/1JHBt

  • http://twitter.com/schneiderb/status/13810612876 Brendan J Schneider

    4 Steps to Drive Sales with a Social FAQ http://ht.ly/1JHBt

  • http://twitter.com/socialmediadiy/status/13811116817 Charlene Kingston

    RT @jaybaer: Answering customer questions with content – fuse together FAQ and social media http://bit.ly/d58ItZ

  • http://twitter.com/socialmediadiy/status/13811116817 Charlene Kingston

    RT @jaybaer: Answering customer questions with content – fuse together FAQ and social media http://bit.ly/d58ItZ

  • http://twitter.com/crowinfodesign/status/13811126273 Charlene Kingston

    RT @jaybaer: Answering customer questions with content – fuse together FAQ and social media http://bit.ly/d58ItZ

  • http://twitter.com/crowinfodesign/status/13811126273 Charlene Kingston

    RT @jaybaer: Answering customer questions with content – fuse together FAQ and social media http://bit.ly/d58ItZ

  • http://twitter.com/cegeland/status/13811284857 cegeland

    4 Steps to Drive Sales with a Social FAQ | Convince & Convert http://ow.ly/1JNO2

  • http://twitter.com/cegeland/status/13811284857 cegeland

    4 Steps to Drive Sales with a Social FAQ | Convince & Convert http://ow.ly/1JNO2

  • susanbaier

    …and in that case I'd certainly agree with you. It would be fascinating in that situation to see if the kind of questions asked suggest different types of audiences looking for different things. In any case just the awareness that your customers likely don't all agree on what those questions are, or their priority, could lead to some interesting and valuable discussions about how (and where) to best answer them.

    As I said, great post and definitely shows the kind of strategy that should go into crafting a messaging plan. Thought-provoking!

  • susanbaier

    …and in that case I'd certainly agree with you. It would be fascinating in that situation to see if the kind of questions asked suggest different types of audiences looking for different things. In any case just the awareness that your customers likely don't all agree on what those questions are, or their priority, could lead to some interesting and valuable discussions about how (and where) to best answer them.

    As I said, great post and definitely shows the kind of strategy that should go into crafting a messaging plan. Thought-provoking!

  • http://twitter.com/diofavatas/status/13813347103 Dio Favatas

    4 Steps to Drive Sales with a Social FAQ… http://bit.ly/bgHfgU

  • http://twitter.com/diofavatas/status/13813347103 Dio Favatas

    4 Steps to Drive Sales with a Social FAQ… http://bit.ly/bgHfgU

  • http://twitter.com/susanbaier/status/13814779444 Susan Baier

    I rarely disagree with @jaybaer but today I'm picking a bone with him: http://ow.ly/1JQJR

  • http://twitter.com/susanbaier/status/13814779444 Susan Baier

    I rarely disagree with @jaybaer but today I'm picking a bone with him: http://ow.ly/1JQJR

  • http://twitter.com/ctmarcom/status/13815367238 Coreen Tossona

    RT @jaybaer: 4 Steps to Drive Sales with a Social FAQ http://bit.ly/d58ItZ Solid instruction.

  • http://twitter.com/ctmarcom/status/13815367238 Coreen Tossona

    RT @jaybaer: 4 Steps to Drive Sales with a Social FAQ http://bit.ly/d58ItZ Solid instruction.

  • http://twitter.com/bkmacdaddy/status/13816442011 bkmacdaddy designs

    4 Steps to Drive Sales with a Social FAQ – http://bit.ly/bZggRX

  • http://twitter.com/wpstudios/status/13816450116 WPstudios

    RT @bkmacdaddy 4 Steps to Drive Sales with a Social FAQ – http://bit.ly/bZggRX

  • http://twitter.com/yycsocmed/status/13816508816 Calgary Social Media

    RT @bkmacdaddy: 4 Steps to Drive Sales with a Social FAQ – http://bit.ly/bZggRX

  • http://twitter.com/alandd/status/13816529287 Alan Dayley

    RT @susanbaier I rarely disagree with @jaybaer but today I'm picking a bone with him: http://ow.ly/1JQJR <– Interesting dialog!

  • http://thefuturebuzz.com AdamSinger

    “Remember that video is 52 times more likely to show up on the first page of Google search results, so don’t skip that part.”

    You're going to have to source that one Jay :)

  • http://twitter.com/wordsbysusan/status/13817176100 Susan Breidenbach

    Jay Baer on using FAQs as part of your social media campaigns http://ow.ly/1JLYN

  • http://www.convinceandconvert.com jaybaer

    Been sourced several times. Can't look it up right now (in a hotel
    bar), but Google it.

  • http://twitter.com/kickofftopic/status/13821297843 Karmen Reed

    RT @jaybaer: 4 Steps to Drive Sales with a Social FAQ http://bit.ly/d58ItZ

  • http://thefuturebuzz.com AdamSinger

    Yeah I saw the Forrester report (http://blogs.forrester.com/interactive_marketin…). Their analysis is all well and good but it only speaks to “keywords for which Google offers video results”. That's not necessarily all keywords. Also it's done by Forrester, not Google and so should be trusted as such. Thought you may have had a legit source (like, from Google).

  • http://twitter.com/djschultz/status/13822566722 Debbie Schultz

    Integrate social media by making up questions and answering them in a blitz of information pointing to your website. http://su.pr/2mRNCK

  • http://twitter.com/djschultz/status/13822566722 Debbie Schultz

    Integrate social media by making up questions and answering them in a blitz of information pointing to your website. http://su.pr/2mRNCK

  • http://twitter.com/djschultz/status/13822566722 Debbie Schultz

    Integrate social media by making up questions and answering them in a blitz of information pointing to your website. http://su.pr/2mRNCK

  • http://twitter.com/djschultz/status/13822566722 Debbie Schultz

    Integrate social media by making up questions and answering them in a blitz of information pointing to your website. http://su.pr/2mRNCK

  • http://twitter.com/lucechandon/status/13824889409 Luce Chandon

    4 Steps To Drive Sales With A Social FAQ | 2 clicks to your clients' most valuable answers | http://bit.ly/cZjctY

  • http://twitter.com/hotinmarketing/status/13827025815 Hot In Marketing

    4 Steps to Drive Sales with a Social FAQ | Blogging and Content Creation | Social Media Consulting – Convince .. http://bit.ly/9nin6L

  • http://twitter.com/rflowers127/status/13829065480 Rflowers127

    4 Steps to Drive Sales with a Social FAQ | Blogging and Content …: I like to use facebook and such as outposts t… http://bit.ly/amrHJ1

  • http://twitter.com/hotintechnology/status/13833266441 Hot In Technology

    4 Steps to Drive Sales with a Social FAQ | Blogging and Content Creation | Social Media Consulting – Convince .. http://bit.ly/9nin6L

  • http://twitter.com/hotinbusiness/status/13833266419 Hot In Business

    4 Steps to Drive Sales with a Social FAQ | Blogging and Content Creation | Social Media Consulting – Convince .. http://bit.ly/9nin6L

  • http://twitter.com/hotintechnology/status/13833266441 Hot In Technology

    4 Steps to Drive Sales with a Social FAQ | Blogging and Content Creation | Social Media Consulting – Convince .. http://bit.ly/9nin6L

  • http://twitter.com/hotintechnology/status/13833266441 Hot In Technology

    4 Steps to Drive Sales with a Social FAQ | Blogging and Content Creation | Social Media Consulting – Convince .. http://bit.ly/9nin6L

  • http://twitter.com/hotintechnology/status/13833266441 Hot In Technology

    4 Steps to Drive Sales with a Social FAQ | Blogging and Content Creation | Social Media Consulting – Convince .. http://bit.ly/9nin6L

  • http://twitter.com/hotintechnology/status/13833266441 Hot In Technology

    4 Steps to Drive Sales with a Social FAQ | Blogging and Content Creation | Social Media Consulting – Convince .. http://bit.ly/9nin6L

  • http://twitter.com/hotintechnology/status/13833266441 Hot In Technology

    4 Steps to Drive Sales with a Social FAQ | Blogging and Content Creation | Social Media Consulting – Convince .. http://bit.ly/9nin6L

  • http://twitter.com/hotintechnology/status/13833266441 Hot In Technology

    4 Steps to Drive Sales with a Social FAQ | Blogging and Content Creation | Social Media Consulting – Convince .. http://bit.ly/9nin6L

  • http://twitter.com/hotintechnology/status/13833266441 Hot In Technology

    4 Steps to Drive Sales with a Social FAQ | Blogging and Content Creation | Social Media Consulting – Convince .. http://bit.ly/9nin6L

  • http://twitter.com/hotintechnology/status/13833266441 Hot In Technology

    4 Steps to Drive Sales with a Social FAQ | Blogging and Content Creation | Social Media Consulting – Convince .. http://bit.ly/9nin6L

  • http://twitter.com/hotintechnology/status/13833266441 Hot In Technology

    4 Steps to Drive Sales with a Social FAQ | Blogging and Content Creation | Social Media Consulting – Convince .. http://bit.ly/9nin6L

  • http://twitter.com/hotinbusiness/status/13833266419 Hot In Business

    4 Steps to Drive Sales with a Social FAQ | Blogging and Content Creation | Social Media Consulting – Convince .. http://bit.ly/9nin6L

  • http://twitter.com/hotinbusiness/status/13833266419 Hot In Business

    4 Steps to Drive Sales with a Social FAQ | Blogging and Content Creation | Social Media Consulting – Convince .. http://bit.ly/9nin6L

  • http://twitter.com/hotinbusiness/status/13833266419 Hot In Business

    4 Steps to Drive Sales with a Social FAQ | Blogging and Content Creation | Social Media Consulting – Convince .. http://bit.ly/9nin6L

  • http://twitter.com/hotinbusiness/status/13833266419 Hot In Business

    4 Steps to Drive Sales with a Social FAQ | Blogging and Content Creation | Social Media Consulting – Convince .. http://bit.ly/9nin6L

  • http://twitter.com/hotinbusiness/status/13833266419 Hot In Business

    4 Steps to Drive Sales with a Social FAQ | Blogging and Content Creation | Social Media Consulting – Convince .. http://bit.ly/9nin6L

  • http://twitter.com/hotinbusiness/status/13833266419 Hot In Business

    4 Steps to Drive Sales with a Social FAQ | Blogging and Content Creation | Social Media Consulting – Convince .. http://bit.ly/9nin6L

  • http://twitter.com/hotinbusiness/status/13833266419 Hot In Business

    4 Steps to Drive Sales with a Social FAQ | Blogging and Content Creation | Social Media Consulting – Convince .. http://bit.ly/9nin6L

  • http://twitter.com/hotinbusiness/status/13833266419 Hot In Business

    4 Steps to Drive Sales with a Social FAQ | Blogging and Content Creation | Social Media Consulting – Convince .. http://bit.ly/9nin6L

  • http://twitter.com/hotinbusiness/status/13833266419 Hot In Business

    4 Steps to Drive Sales with a Social FAQ | Blogging and Content Creation | Social Media Consulting – Convince .. http://bit.ly/9nin6L

  • http://twitter.com/hotinbusiness/status/13833266419 Hot In Business

    4 Steps to Drive Sales with a Social FAQ | Blogging and Content Creation | Social Media Consulting – Convince .. http://bit.ly/9nin6L

  • http://twitter.com/deanlp/status/13834112607 Dean le Pere
  • http://twitter.com/deanlp/status/13834112607 Dean le Pere
  • http://twitter.com/deanlp/status/13834112607 Dean le Pere
  • http://twitter.com/deanlp/status/13834112607 Dean le Pere
  • http://twitter.com/deanlp/status/13834112607 Dean le Pere
  • http://twitter.com/deanlp/status/13834112607 Dean le Pere
  • http://twitter.com/deanlp/status/13834112607 Dean le Pere
  • http://twitter.com/deanlp/status/13834112607 Dean le Pere
  • http://twitter.com/deanlp/status/13834112607 Dean le Pere
  • http://twitter.com/hopemears/status/13836472261 Hope Mears

    4 Steps to Drive Sales with a Social FAQ http://bit.ly/9OYu85

  • http://twitter.com/wvanamerongen/status/13840286695 Wouter van Amerongen

    Answering customer questions with content – fuse together FAQ and social media http://bit.ly/d58ItZ (via @jaybaer )

  • http://twitter.com/wvanamerongen/status/13840286695 Wouter van Amerongen

    Answering customer questions with content – fuse together FAQ and social media http://bit.ly/d58ItZ (via @jaybaer )

  • http://twitter.com/wvanamerongen/status/13840286695 Wouter van Amerongen

    Answering customer questions with content – fuse together FAQ and social media http://bit.ly/d58ItZ (via @jaybaer )

  • http://twitter.com/wvanamerongen/status/13840286695 Wouter van Amerongen

    Answering customer questions with content – fuse together FAQ and social media http://bit.ly/d58ItZ (via @jaybaer )

  • http://twitter.com/jamieforster/status/13840909732 Jamie Forster

    4 Steps to Drive Sales with a Social FAQ – http://ow.ly/1JwYV

  • http://twitter.com/bgmw/status/13848401225 BlueGlow MediaWorks

    Using FAQs to drive social sales – http://bit.ly/bHzAPD

  • http://twitter.com/ericesilva/status/13849205250 Eric Silva

    How to use FAQs to drive social sales http://ow.ly/1JRne

  • http://twitter.com/ericesilva/status/13849205250 Eric Silva

    How to use FAQs to drive social sales http://ow.ly/1JRne

  • http://twitter.com/stephfrancoeur/status/13850199758 Stephanie Francoeur

    @AgentScottie @mkarolian thx for the suggestions. I've heard the same re: Kodak Zi8 vs. Flip. @jaybaer agrees too: http://bit.ly/d58ItZ

  • http://twitter.com/peterrisman/status/13850640593 PeterRisman

    "4 Steps to Drive Sales with a Social FAQ" by Jay Baer ( http://budurl.com/RismanSocialMedia069 ) #li #fb

  • http://twitter.com/wendymarx/status/13851133158 Wendy Marx

    nice article on how to combine customer service with social media and online promotion. http://ow.ly/1JS1X

  • http://twitter.com/wendymarx/status/13851133158 Wendy Marx

    nice article on how to combine customer service with social media and online promotion. http://ow.ly/1JS1X

  • http://twitter.com/conferenceplus/status/13853499017 ConferencePlus

    RT @jaybaer: 4 Steps to Drive Sales with a Social FAQ http://bit.ly/d58ItZ

  • http://twitter.com/conferenceplus/status/13853499017 ConferencePlus

    RT @jaybaer: 4 Steps to Drive Sales with a Social FAQ http://bit.ly/d58ItZ

  • http://twitter.com/socialcity/status/13855372038 socialcity

    RT @jaybaer: "4 Steps to Drive Sales with a Social FAQ": http://bit.ly/d58ItZ

  • http://twitter.com/magnushaga/status/13855784295 Magnus Haga

    4 Steps to Drive Sales with a Social FAQ http://tinyurl.com/29j3nuq

  • http://twitter.com/steveology/status/13856485630 Steve Farnsworth

    4 Steps to Drive Sales with a Social FAQ | An excellent idea and post by @jaybaer http://ow.ly/1K97M

  • http://twitter.com/marktzk/status/13856755001 Mark Tosczak

    Good stuff: RT @Steveology: 4 Steps to Drive Sales with a Social FAQ | An excellent idea and post by @jaybaer http://ow.ly/1K97M

  • http://twitter.com/marktzk/status/13856755001 Mark Tosczak

    Good stuff: RT @Steveology: 4 Steps to Drive Sales with a Social FAQ | An excellent idea and post by @jaybaer http://ow.ly/1K97M

  • http://twitter.com/meganlaneis/status/13857032778 meganlane

    RT @Steveology: 4 Steps to Drive Sales with a Social FAQ | An excellent idea and post by @jaybaer http://ow.ly/1K97M

  • http://twitter.com/yakhtar/status/13857711116 yakhtar

    4 Steps to Drive Sales with a Social FAQ : http://bit.ly/bHsowr via @addthis

  • http://twitter.com/harrisonpainter/status/13858429272 Harrison Painter

    4 Steps to Drive Sales with a Social FAQ –> http://ow.ly/1JWRO (via @jaybaer)

  • http://twitter.com/chefpaul9828/status/13858885370 Harrison Marketing

    How to use FAQs to drive social sales: http://ow.ly/1K3pj

  • http://twitter.com/nikolena/status/13860050176 Nicolette Tallmadge

    Reading: 4 Steps to Drive Sales with a Social FAQ – http://ow.ly/1JQSv

  • http://twitter.com/nikolena/status/13860050176 Nicolette Tallmadge

    Reading: 4 Steps to Drive Sales with a Social FAQ – http://ow.ly/1JQSv

  • http://twitter.com/craftedweb/status/13860063365 Nicolette Tallmadge

    Reading: 4 Steps to Drive Sales with a Social FAQ – http://ow.ly/1JQSv http://bit.ly/cgIzwk

  • http://twitter.com/mike_stelzner/status/13861512054 Michael A. Stelzner

    How to use FAQs to drive social sales (great tips!) http://bit.ly/dcwPx4 via @JayBaer

  • http://twitter.com/cascadefresh/status/13861716628 Cascade Fresh

    RT @jaybaer: 4 Steps to Drive Sales with a Social FAQ http://bit.ly/d58ItZ

  • http://twitter.com/tylerjorgenson/status/13861797915 Tyler Jorgenson

    RT @Mike_Stelzner: How to use FAQs to drive social sales (great tips!) http://bit.ly/dcwPx4 via @JayBaer

  • http://twitter.com/msmarcomaddict/status/13861965666 MsMarcomAddict

    RT @Steveology: 4 Steps to Drive Sales with a Social FAQ | An excellent idea and post by @jaybaer http://ow.ly/1K97M • Read & Apply

  • http://twitter.com/digitalbrand/status/13862102353 Elisabete Ferreira

    4 Steps to Drive Sales with a #Social #FAQ – http://is.gd/c654M

  • http://www.jeffmolander.com jeff_molander

    Dan,
    Paul Marsden recently promised to tell us “How Brands & Retailers Can Profit from the Social Commerce Group-Buy Trend” in his post here
    http://budurl.com/ys6c

    … and he failed to do so. To really do so. To connect his observations to actual steps that retailers can take to PROFIT. Not drive sales revenue or create leads. No… to profit. And I expected to read something about just that. Just as I expected to read about driving sales in Jay's piece.

    Jay's thoughtful and action-oriented post is appreciated but we have here is really 4 very good steps to:

    listen, analyze and respond to customer need… in a way that fosters sales.

    Now this is valuable and actionable but perhaps what you're driving at is the SALES piece. The calls to action. When do they come into play?

    Driving sales is driving sales. And I'm confident that what Jay recommends could drive sales.

    I guess what I'm doing is offering some critical thought to how we (myself included) blog — the expectation that we create in our headlines. Also, I'm drawing attention to what I believe needs to be said — what you're saying. What about sales?

  • http://twitter.com/copyblogger/status/13864207808 Brian Clark

    4 Steps to Drive Sales with a Social FAQ – http://bit.ly/bMAW6q

  • http://twitter.com/mjsdls/status/13864228153 mjsdls

    RT @copyblogger: 4 Steps to Drive Sales with a Social FAQ – http://bit.ly/bMAW6q

  • http://twitter.com/katycame/status/13864482273 Katherine Came

    RT @copyblogger: 4 Steps to Drive Sales with a Social FAQ – http://bit.ly/bMAW6q #in

  • http://twitter.com/messagemasseuse/status/13864484983 rickey gold

    RT @Mike_Stelzner: How to use FAQs to drive social sales (great tips!) http://bit.ly/dcwPx4 via @JayBaer

  • http://twitter.com/debvil/status/13864942332 deb v.-eschinger

    like this-> RT @swonderlin 4 Steps to Drive #Sales with a Social FAQ http://ht.ly/1JJOf #sm #socialmedia #SMM

  • http://twitter.com/mftpartners/status/13865900465 Ipswitch FT Partners

    RT @copyblogger: 4 Steps to Drive Sales with a Social FAQ – http://bit.ly/bMAW6q

  • http://twitter.com/pinchel/status/13866180673 ☼ Rob Perez

    RT @copyblogger: 4 Steps to Drive Sales with a Social FAQ – http://bit.ly/bMAW6q

  • http://twitter.com/nanicom/status/13866330312 Nanicom

    gebruik social FAQs om sales te boosten: http://ow.ly/1KgvX

  • http://twitter.com/simonegalati/status/13866513745 Simone Galati

    RT @Mike_Stelzner: How to use FAQs to drive social sales (great tips!) http://bit.ly/dcwPx4 via @JayBaer

  • http://twitter.com/s4r4h7/status/13866592120 Sarah Perry

    RT @jaybaer: 4 Steps to Drive Sales with a Social FAQ http://bit.ly/d58ItZ

  • http://twitter.com/alfpace/status/13867225389 Alfonso Pace

    Great!!! RT @Mike_Stelzner: How to use FAQs to drive social sales (great tips!) http://bit.ly/dcwPx4 via @JayBaer

  • http://twitter.com/alfpace/status/13867225389 Alfonso Pace

    Great!!! RT @Mike_Stelzner: How to use FAQs to drive social sales (great tips!) http://bit.ly/dcwPx4 via @JayBaer

  • http://twitter.com/alfpace/status/13867225389 Alfonso Pace

    Great!!! RT @Mike_Stelzner: How to use FAQs to drive social sales (great tips!) http://bit.ly/dcwPx4 via @JayBaer

  • http://twitter.com/alfpace/status/13867225389 Alfonso Pace

    Great!!! RT @Mike_Stelzner: How to use FAQs to drive social sales (great tips!) http://bit.ly/dcwPx4 via @JayBaer

  • http://twitter.com/matagent/status/13868694083 Nancy Wing

    RT @copyblogger: 4 Steps to Drive Sales with a Social FAQ – http://bit.ly/bMAW6q

  • http://twitter.com/matagent/status/13868694083 Nancy Wing

    RT @copyblogger: 4 Steps to Drive Sales with a Social FAQ – http://bit.ly/bMAW6q

  • http://twitter.com/sarahcairncross/status/13868778615 Sarah Cairncross

    cut the confusion for your customers via @copyblogger 4 Steps to Drive Sales with a Social FAQ – http://bit.ly/bMAW6q

  • http://twitter.com/sarahcairncross/status/13868778615 Sarah Cairncross

    cut the confusion for your customers via @copyblogger 4 Steps to Drive Sales with a Social FAQ – http://bit.ly/bMAW6q

  • http://twitter.com/ad_chickadee/status/13869016319 ★ Ad Chickadee ★

    How to use FAQs to drive social sales http://bit.ly/bfmX7Z

  • http://twitter.com/ad_chickadee/status/13869016319 ★ Ad Chickadee ★

    How to use FAQs to drive social sales http://bit.ly/bfmX7Z

  • http://twitter.com/ad_chickadee/status/13869016319 ★ Ad Chickadee ★

    How to use FAQs to drive social sales http://bit.ly/bfmX7Z

  • http://twitter.com/ad_chickadee/status/13869016319 ★ Ad Chickadee ★

    How to use FAQs to drive social sales http://bit.ly/bfmX7Z

  • http://twitter.com/wttcdeals/status/13869177606 WTTC.com

    RT @JeffHurt: 4 Steps To Drive Sales With Social FAQ by @jaybaer http://ow.ly/1KbNb

  • http://twitter.com/jaxphilville/status/13869871441 JaxPHILville

    RT @Ad_Chickadee How to use FAQs to drive social sales http://bit.ly/bfmX7Z

  • http://twitter.com/andymedici/status/13869958024 Andy Medici

    RT @copyblogger: 4 Steps to Drive Sales with a Social FAQ – http://bit.ly/bMAW6q

  • http://twitter.com/charleswarnock/status/13870473985 Charles Warnock

    Nice…get buyers off the fence with social tools @jaybaer: 4 Steps to Drive Sales with a Social FAQ http://bit.ly/d58ItZ

  • http://twitter.com/treasurezone/status/13872776650 TreasureZone

    RT @sonjagottschalk: 4 Steps to Drive Sales with a Social FAQ http://bit.ly/a1PkL0

  • http://twitter.com/treasurezone/status/13872776650 TreasureZone

    RT @sonjagottschalk: 4 Steps to Drive Sales with a Social FAQ http://bit.ly/a1PkL0

  • http://twitter.com/treasurezone/status/13872776650 TreasureZone

    RT @sonjagottschalk: 4 Steps to Drive Sales with a Social FAQ http://bit.ly/a1PkL0

  • http://twitter.com/greatbiggeek/status/13874309190 Terry Smith

    RT @jaybaer: 4 Steps to Drive Sales with a Social FAQ http://bit.ly/d58ItZ

  • http://twitter.com/newcommglobal/status/13875189996 Lucie Newcomb

    RT @ericEsilva: How to use FAQs to drive social sales http://ow.ly/1JRne

  • http://twitter.com/worldinmotion/status/13877283565 Kenneth Westling

    How to use FAQs to drive social sales http://bit.ly/d1ZlZb

  • http://twitter.com/davesubers/status/13879234379 David Subers

    4 Steps to Drive Sales with a #Social FAQ #Blogging (Interesting spin on the standard FAQ link) http://ow.ly/1JOJG

  • http://twitter.com/davesubers/status/13879234379 David Subers

    4 Steps to Drive Sales with a #Social FAQ #Blogging (Interesting spin on the standard FAQ link) http://ow.ly/1JOJG

  • http://twitter.com/davesubers/status/13879234379 David Subers

    4 Steps to Drive Sales with a #Social FAQ #Blogging (Interesting spin on the standard FAQ link) http://ow.ly/1JOJG

  • http://twitter.com/davesubers/status/13879234379 David Subers

    4 Steps to Drive Sales with a #Social FAQ #Blogging (Interesting spin on the standard FAQ link) http://ow.ly/1JOJG

  • danperez

    Jeff,
    Thank you for your response to my comment. It appears we share the same desire for an answer that, at least at this point, really doesn't exist. Perhaps social media will only serve the purpose of listening, analyzing and responding to customer need. If so, then you might consider social media more of a customer service/retention tool which still gives it great value.

    At the end of the day, however, a great product and great customer service is still what will keep your clients coming back despite the notion by some social media gurus (certainly not Mr. Baer) that positive word of mouth (or “buzz”) was created by social media. Or that a company will be doomed if it does not entertain some form of social media management program. Great product/great service and knowing how to prospect, present & close. That's what keeps the lights on. . .period.

    A call to action, a “close” if you will (an ugly word to some social media purists) is still how sales are made – that's how it's been since the beginning of time and that's how it is done today and how it will continue to get done. Certainly, social media has it's rightful place in this process – however, at this stage, I still believe it's role is a supporting one (like Paul Henreid to Humphrey Bogart in “Casablanca”).

    So before we start reinventing the traditional sales funnel with still unproven social media methods, I'd like to quote Aesop, the legendary Greek source of over 600 fables, who warned in “The Dog and the Shadow”: “Beware lest you lose the substance by grasping at the shadow.”

    “Nothing happens until someone sells something.”. . .nuff said. Mr. Baer?

  • danperez

    Jeff,
    Thank you for your response to my comment. It appears we share the same desire for an answer that, at least at this point, really doesn't exist. Perhaps social media will only serve the purpose of listening, analyzing and responding to customer need. If so, then you might consider social media more of a customer service/retention tool which still gives it great value.

    At the end of the day, however, a great product and great customer service is still what will keep your clients coming back despite the notion by some social media gurus (certainly not Mr. Baer) that positive word of mouth (or “buzz”) was created by social media. Or that a company will be doomed if it does not entertain some form of social media management program. Great product/great service and knowing how to prospect, present & close. That's what keeps the lights on. . .period.

    A call to action, a “close” if you will (an ugly word to some social media purists) is still how sales are made – that's how it's been since the beginning of time and that's how it is done today and how it will continue to get done. Certainly, social media has it's rightful place in this process – however, at this stage, I still believe it's role is a supporting one (like Paul Henreid to Humphrey Bogart in “Casablanca”).

    So before we start reinventing the traditional sales funnel with still unproven social media methods, I'd like to quote Aesop, the legendary Greek source of over 600 fables, who warned in “The Dog and the Shadow”: “Beware lest you lose the substance by grasping at the shadow.”

    “Nothing happens until someone sells something.”. . .nuff said. Mr. Baer?

  • danperez

    Jeff,
    Thank you for your response to my comment. It appears we share the same desire for an answer that, at least at this point, really doesn't exist. Perhaps social media will only serve the purpose of listening, analyzing and responding to customer need. If so, then you might consider social media more of a customer service/retention tool which still gives it great value.

    At the end of the day, however, a great product and great customer service is still what will keep your clients coming back despite the notion by some social media gurus (certainly not Mr. Baer) that positive word of mouth (or “buzz”) was created by social media. Or that a company will be doomed if it does not entertain some form of social media management program. Great product/great service and knowing how to prospect, present & close. That's what keeps the lights on. . .period.

    A call to action, a “close” if you will (an ugly word to some social media purists) is still how sales are made – that's how it's been since the beginning of time and that's how it is done today and how it will continue to get done. Certainly, social media has it's rightful place in this process – however, at this stage, I still believe it's role is a supporting one (like Paul Henreid to Humphrey Bogart in “Casablanca”).

    So before we start reinventing the traditional sales funnel with still unproven social media methods, I'd like to quote Aesop, the legendary Greek source of over 600 fables, who warned in “The Dog and the Shadow”: “Beware lest you lose the substance by grasping at the shadow.”

    “Nothing happens until someone sells something.”. . .nuff said. Mr. Baer?

  • danperez

    Jeff,
    Thank you for your response to my comment. It appears we share the same desire for an answer that, at least at this point, really doesn't exist. Perhaps social media will only serve the purpose of listening, analyzing and responding to customer need. If so, then you might consider social media more of a customer service/retention tool which still gives it great value.

    At the end of the day, however, a great product and great customer service is still what will keep your clients coming back despite the notion by some social media gurus (certainly not Mr. Baer) that positive word of mouth (or “buzz”) was created by social media. Or that a company will be doomed if it does not entertain some form of social media management program. Great product/great service and knowing how to prospect, present & close. That's what keeps the lights on. . .period.

    A call to action, a “close” if you will (an ugly word to some social media purists) is still how sales are made – that's how it's been since the beginning of time and that's how it is done today and how it will continue to get done. Certainly, social media has it's rightful place in this process – however, at this stage, I still believe it's role is a supporting one (like Paul Henreid to Humphrey Bogart in “Casablanca”).

    So before we start reinventing the traditional sales funnel with still unproven social media methods, I'd like to quote Aesop, the legendary Greek source of over 600 fables, who warned in “The Dog and the Shadow”: “Beware lest you lose the substance by grasping at the shadow.”

    “Nothing happens until someone sells something.”. . .nuff said. Mr. Baer?

  • http://twitter.com/tengoldenrules/status/13882504681 tengoldenrules

    RT @copyblogger: 4 Steps to Drive Sales with a Social FAQ – http://bit.ly/bMAW6q

  • http://twitter.com/tengoldenrules/status/13882504681 tengoldenrules

    RT @copyblogger: 4 Steps to Drive Sales with a Social FAQ – http://bit.ly/bMAW6q

  • http://twitter.com/tengoldenrules/status/13882504681 tengoldenrules

    RT @copyblogger: 4 Steps to Drive Sales with a Social FAQ – http://bit.ly/bMAW6q

  • http://twitter.com/tengoldenrules/status/13882504681 tengoldenrules

    RT @copyblogger: 4 Steps to Drive Sales with a Social FAQ – http://bit.ly/bMAW6q

  • http://twitter.com/tvjoy/status/13882806043 Joy

    RT @jaybaer: 4 Steps to Drive Sales with a Social FAQ http://bit.ly/d58ItZ

  • http://twitter.com/tvjoy/status/13882806043 Joy

    RT @jaybaer: 4 Steps to Drive Sales with a Social FAQ http://bit.ly/d58ItZ

  • http://twitter.com/tvjoy/status/13882806043 Joy

    RT @jaybaer: 4 Steps to Drive Sales with a Social FAQ http://bit.ly/d58ItZ

  • http://twitter.com/socialmouths/status/13882838510 Francisco Rosales

    Reading: 4 Steps to Drive Sales with a Social FAQ [by @jaybaer] http://bit.ly/dAwSaz

  • http://twitter.com/socialmouths/status/13882838510 Francisco Rosales

    Reading: 4 Steps to Drive Sales with a Social FAQ [by @jaybaer] http://bit.ly/dAwSaz

  • http://www.convinceandconvert.com jaybaer

    Absolutely. Ideally, you answer the questions on your site. But, you need a hub and spoke because as more and more consumers search via social, you have to have solid content show up on those results too. Google isn't going to be enough forever.

  • http://www.convinceandconvert.com jaybaer

    Thank YOU Rick for the kind words, and nice comment. Indeed, we've been trained for so long that intermediaries have to carry our message, that this age of communicating directly with customers and prospects is downright freaky for a lot of companies. That will change eventually.

  • http://www.convinceandconvert.com jaybaer

    You're right about video. There's over-produced, under-produced, and appropriately produced. I'd hope for the latter.

  • http://www.convinceandconvert.com jaybaer

    First of all, we're largely dealing here with hand raisers. Prospects that are already interested. You're then using structured content to overcome purchase objections, and knock them off the fence.

    Per Jeff's request, i'd advocate that your content inform and then sell. The Youtube response from Taylor Guitars to the whole “United Breaks Guitars” imbroglio is perfect. They uploaded a video in just a day or so, talking about the facts around guitar transport (helping, not selling), but then slipped in a terrific plug for their repair center services. I suspect they could have annotated thue video with a URL and phone number and tracking code to close the conversion loop, but I fear that selling that is entirely overt within social content of that type could be viewed with a jaundiced eye by consumers. Maybe you guys have other examples where that is not so.

    Jeff is right though that in retrospect “sales” is probably not accurate taxonomy for the headline of this post. “Overcoming purchase objections with social content” would probably have been better. But, I didn't think of it until now, and I'm also trying to generate clicks, not win an accuracy contest. That said, I certainly don't feel like this post is any sort of informational bait and switch, even though it doesn't take the sales ball all the way to the end zone. Maybe others disagree?

  • http://clintjolly.com/ misterfnygy

    Agreed. It just seems a little harder to me to convert folks via social media and that's where the main site comes into play. Of course, you need to have a solid site first. I am somewhat amazed at the places I see that put so much effort towards social media when their main site is way outdated, missing info, etc.
    Came across a blog post today that nails this thought- http://www.techipedia.com/2010/social-media-adv

  • http://twitter.com/aronstevenson/status/13898361865 Aron Stevenson

    4 Steps to Drive Sales with a Social FAQ | Blogging and Content Creation | Social Media http://ow.ly/1KsIe

  • http://twitter.com/lesleyaveyard/status/13901079610 oneplusone marketing

    RT @AronStevenson: 4 Steps to Drive Sales with a Social FAQ | Blogging and Content Creation | Social Media http://ow.ly/1KsIe

  • http://twitter.com/unbounce/status/13905509053 Oli Gardner

    "video is 52 times more likely to show up on the first page of Google search results" /by Jay Baer http://bit.ly/dziGZ4

  • http://twitter.com/unbounce/status/13905509053 Oli Gardner

    "video is 52 times more likely to show up on the first page of Google search results" /by Jay Baer http://bit.ly/dziGZ4

  • http://twitter.com/unbounce/status/13905509053 Oli Gardner

    "video is 52 times more likely to show up on the first page of Google search results" /by Jay Baer http://bit.ly/dziGZ4

  • http://twitter.com/unbounce/status/13905509053 Oli Gardner

    "video is 52 times more likely to show up on the first page of Google search results" /by Jay Baer http://bit.ly/dziGZ4

  • http://twitter.com/unbounce/status/13905509053 Oli Gardner

    "video is 52 times more likely to show up on the first page of Google search results" /by Jay Baer http://bit.ly/dziGZ4

  • http://twitter.com/davidfung2/status/13905592212 David F

    4 Steps to Drive Sales with a Social FAQ – http://ow.ly/1KvrG

  • http://twitter.com/davidfung2/status/13905592212 David F

    4 Steps to Drive Sales with a Social FAQ – http://ow.ly/1KvrG

  • http://twitter.com/davidfung2/status/13905592212 David F

    4 Steps to Drive Sales with a Social FAQ – http://ow.ly/1KvrG

  • http://twitter.com/davidfung2/status/13905592212 David F

    4 Steps to Drive Sales with a Social FAQ – http://ow.ly/1KvrG

  • http://twitter.com/davidfung2/status/13905592212 David F

    4 Steps to Drive Sales with a Social FAQ – http://ow.ly/1KvrG

  • http://twitter.com/davidfung2/status/13905592212 David F

    4 Steps to Drive Sales with a Social FAQ – http://ow.ly/1KvrG

  • http://twitter.com/mattinhenley/status/13906225585 Matthew Simmons

    RT @jaybaer: Read this and learn! M 4 Steps to Drive Sales with a Social FAQ http://bit.ly/d58ItZ

  • http://twitter.com/ohandjanian/status/13906557850 David Ohandjanian

    RT @unbounce: "video is 52 times more likely to show up on the first page of Google search results" /by Jay Baer http://bit.ly/dziGZ4

  • http://www.jeffmolander.com jeff_molander

    Re: clicks and not win an accuracy contest — totally understood, Jay. And I'm not questioning your intent so much as I'm trying to create focus.

    I have a great example: One that Facebook killed because it wasn't in line with their mass media-based (impressions and “size of network” used to create it) values system. Nonetheless, BK drove buyers into their restaurants and tracked ROI to the penny using Facebook.

    BK's Whopper Sacrifice campaign offered customers the chance to do something they already wanted to do but had no incentive to do it. “It” being clean up their Facebook experience by un-friending “friends” who weren't… and who were very busy cluttering up their Facebook page.

    I'm sure each of you reading have a few of those on your page.

    BK motivated customers by throwing in a free burger for customers who did what they already wanted to do. That part is key. And by using a coupon BK tracked redemption, up-sell conversion – actual profit of the Facebook campaign. I say again, actual profit. Action item: What can YOU do to help your customers do what they already want to do… but have little incentive to do? You can surely come up with an incentive but how can you be USEFUL to customers' everyday lives? What tool can you give them that aligns your goals with an ACTION customers appreciate?

    Listening is the first step. But it's nowhere near as challenging as the other parts in my personal opinion. The parts that prompt people to DO things — like buy or become part of a system of VALUE EXCHANGES (prompts) that leads to a sale.

    Of course, that's another post. Here we're talking about listening :)

  • http://twitter.com/jriddall/status/13908531677 Jeff Riddall

    Good stuff RT @DavidFung2: 4 Steps to Drive Sales with a Social FAQ – http://ow.ly/1KvrG

  • http://twitter.com/ericdye/status/13911589771 Eric M. Dye

    RT @jaybaer: 4 Steps to Drive Sales with a Social FAQ http://bit.ly/d58ItZ #socialmedia

  • http://twitter.com/epodcastnetwork/status/13911608390 EPN

    RT @jaybaer: 4 Steps to Drive Sales with a Social FAQ http://bit.ly/d58ItZ #socialmedia #epn

  • http://twitter.com/goorangecom/status/13911608360 Go Orange Commun.

    RT @jaybaer: 4 Steps to Drive Sales with a Social FAQ http://bit.ly/d58ItZ #socialmedia #epn

  • danperez

    Jay,
    Thanks for the reply! The video is a nice example of how social media can be an effective tool for a company to engage (there's that word again!) an audience. I take the same approach with my own promotional videos [example: http://vimeo.com/10660642. No selling, just showing.

    It gives prospective clients an opportunity to get to know me and what I do without any selling and it has been useful in getting those horses to water but then a call to action answers the question: “Nice video. Now what?” You still need to give people clear instructions on taking the next step. Otherwise, they probably end up clicking another video on youtube's search results page.

    People still want to be sold because they're giving up something of value for that product/service. You might be able to sell a few $20 T-shirts with a facebook campaign but you're not going to sell a $30,000 piece of high-end office equipment.

    As Jeff said in his latest response, the challenging part is still getting the prospect to open the checkbook and write a check for the product/service (to “act”) and for that you need a real life sales professional. But social media will hopefully get that prospect who's on the fence to make the call or the appointment with said professional – and therein lies the value, yes?

    Nuff said.

  • http://twitter.com/justinlevy/status/13912178020 Justin Levy

    @jaybaer talks about being a Question Detective, answering the Man, spreading content like a dandelion & improving http://bit.ly/9FI2sW

  • http://twitter.com/justinlevy/status/13912178020 Justin Levy

    @jaybaer talks about being a Question Detective, answering the Man, spreading content like a dandelion & improving http://bit.ly/9FI2sW

  • http://twitter.com/justinlevy/status/13912178020 Justin Levy

    @jaybaer talks about being a Question Detective, answering the Man, spreading content like a dandelion & improving http://bit.ly/9FI2sW

  • http://twitter.com/justinlevy/status/13912178020 Justin Levy

    @jaybaer talks about being a Question Detective, answering the Man, spreading content like a dandelion & improving http://bit.ly/9FI2sW

  • http://twitter.com/jlevymedia/status/13912200802 Justin Levy

    4 Steps to Drive Sales with a Social FAQ http://j.mp/9FI2sW

  • http://twitter.com/jlevymedia/status/13912200802 Justin Levy

    4 Steps to Drive Sales with a Social FAQ http://j.mp/9FI2sW

  • http://twitter.com/jlevymedia/status/13912200802 Justin Levy

    4 Steps to Drive Sales with a Social FAQ http://j.mp/9FI2sW

  • http://twitter.com/jlevymedia/status/13912200802 Justin Levy

    4 Steps to Drive Sales with a Social FAQ http://j.mp/9FI2sW

  • http://twitter.com/robbirgfeld/status/13913003724 Rob Birgfeld

    The beauty of social FAQs from @jaybaer h/t @justinlevy http://bit.ly/9FI2sW

  • http://twitter.com/robbirgfeld/status/13913003724 Rob Birgfeld

    The beauty of social FAQs from @jaybaer h/t @justinlevy http://bit.ly/9FI2sW

  • http://twitter.com/sbosm/status/13913004129 SmartBrief on SocMed

    The beauty of social FAQs from @jaybaer h/t @justinlevy http://bit.ly/9FI2sW

  • http://twitter.com/sbosm/status/13913004129 SmartBrief on SocMed

    The beauty of social FAQs from @jaybaer h/t @justinlevy http://bit.ly/9FI2sW

  • http://twitter.com/bradymedia/status/13913726512 Brady Media

    RT @copyblogger: 4 Steps to Drive Sales with a Social FAQ – http://bit.ly/bMAW6q

  • http://twitter.com/bradymedia/status/13913726512 Brady Media

    RT @copyblogger: 4 Steps to Drive Sales with a Social FAQ – http://bit.ly/bMAW6q

  • http://twitter.com/bradymedia/status/13913726512 Brady Media

    RT @copyblogger: 4 Steps to Drive Sales with a Social FAQ – http://bit.ly/bMAW6q

  • http://twitter.com/bradymedia/status/13913726512 Brady Media

    RT @copyblogger: 4 Steps to Drive Sales with a Social FAQ – http://bit.ly/bMAW6q

  • http://twitter.com/pamdyer/status/13914047287 Pam Dyer

    How to use FAQs to drive social sales http://ow.ly/1KAo1 Combine content with marketing

  • http://twitter.com/pamdyer/status/13914047287 Pam Dyer

    How to use FAQs to drive social sales http://ow.ly/1KAo1 Combine content with marketing

  • http://twitter.com/pamdyer/status/13914047287 Pam Dyer

    How to use FAQs to drive social sales http://ow.ly/1KAo1 Combine content with marketing

  • http://twitter.com/pamdyer/status/13914047287 Pam Dyer

    How to use FAQs to drive social sales http://ow.ly/1KAo1 Combine content with marketing

  • http://twitter.com/lizziereachmd/status/13914656106 Elizabeth Georgescu

    How to use FAQs to drive social sales http://bit.ly/aJRRhd Combine content with marketing (via @jaybaer) #hcsm #socpharm

  • http://twitter.com/lizziereachmd/status/13914656106 Elizabeth Georgescu

    How to use FAQs to drive social sales http://bit.ly/aJRRhd Combine content with marketing (via @jaybaer) #hcsm #socpharm

  • http://twitter.com/lizziereachmd/status/13914656106 Elizabeth Georgescu

    How to use FAQs to drive social sales http://bit.ly/aJRRhd Combine content with marketing (via @jaybaer) #hcsm #socpharm

  • http://twitter.com/thebaumgroup/status/13914687784 The Baum Group

    RT @pamdyer: How to use FAQs to drive social sales http://ow.ly/1KAo1 Combine content with marketing

  • http://twitter.com/jobboarddoctor/status/13914824869 Jeff Dickey-Chasins

    4 Steps to Drive Sales with a Social FAQ http://bit.ly/aIKhSZ <–very interesting stuff here

  • http://twitter.com/webwriterawai/status/13916218329 WealthyWebWriter

    RT @copyblogger: 4 Steps to Drive Sales with a Social FAQ – http://bit.ly/bMAW6q

  • http://twitter.com/sarah_gore/status/13919891340 Sarah Gore

    4 Steps to Drive Sales with a Social FAQ. http://bit.ly/9qhEUq

  • http://twitter.com/designdamage/status/13921463695 Eric Tsai

    RT @jaybaer: 4 Steps to Drive Sales with a Social FAQ http://bit.ly/d58ItZ

  • http://twitter.com/patfrank/status/13921805493 Patrick Frank

    RT @designdamage: RT @jaybaer: 4 Steps to Drive Sales with a Social FAQ http://bit.ly/d58ItZ

  • http://twitter.com/aaron_vh/status/13922829335 Aaron Van Holland

    4 Steps to Drive Sales with a Social FAQ http://bit.ly/bzMoR6

  • http://twitter.com/merryannmoore/status/13924963988 Merry Ann Moore

    RT @unbounce: "video is 52 times more likely to show up on the first page of Google search results" /by Jay Baer http://bit.ly/dziGZ4

  • http://twitter.com/theprwriter/status/13927257453 Delroy A. Whyte-Hall

    How to use FAQs to drive social sales ~ http://ht.ly/1Kyjq

  • http://twitter.com/theprwriter/status/13927257453 Delroy A. Whyte-Hall

    How to use FAQs to drive social sales ~ http://ht.ly/1Kyjq

  • http://twitter.com/leslieajoy/status/13929468578 Leslie A. Joy

    4 Steps to Drive Sales with a Social FAQ: http://ow.ly/1KIti <Excellent advice for any #blog or #website. (via @jaybaer)

  • http://twitter.com/shannonpaul/status/13943656622 Shannon Paul

    4 Steps to Drive Sales with a Social FAQ http://j.mp/9jH1se from @jaybaer

  • http://twitter.com/shannonpaul/status/13943656622 Shannon Paul

    4 Steps to Drive Sales with a Social FAQ http://j.mp/9jH1se from @jaybaer

  • http://twitter.com/wyliemac/status/13944086533 Alvin Borromeo

    4 Steps to Drive Sales with a Social FAQ http://j.mp/9jH1se from @jaybaer /via @ShannonPaul

  • http://twitter.com/marketingintell/status/13948535118 Thryth Hillary

    RT @ShannonPaul: 4 Steps to Drive Sales with a Social FAQ http://j.mp/9jH1se from @jaybaer

  • http://twitter.com/socialmediacre/status/13953535005 SocialMediaCRE

    4 Steps to Drive Sales with a Social FAQ – Convince & Convert: http://bit.ly/bHsowr

  • http://twitter.com/pavtweetyweb/status/13964156739 Pavlina J

    RT: @chefpaul9828 How to use FAQs to drive social sales: http://ow.ly/1K3pj

  • http://twitter.com/kenrobbins/status/13968674013 Ken Robbins

    RT @unbounce: "video is 52 times more likely to show up on the first page of Google search results" /by Jay Baer http://bit.ly/dziGZ4

  • http://twitter.com/brent_in_atl/status/13971644900 Brent Beatty

    "Video is 52 times more likely to show up on the first page of Google search results" /Jay Baer http://bit.ly/dziGZ4 @KenRobbins @unbounce

  • http://twitter.com/eosmarketing/status/13972224075 EOS Marketing

    RT @brent_in_ATL: "Video is 52 times more likely to show up on the first page of Google search results" /Jay Baer http://bit.ly/dziGZ4

  • http://www.searchenginepeople.com Bob Nunn

    Fine post and would enjoy sharing a fine tequila with you one day. Would it not work as well for FAQ's about your product category thereby casting your net a bit wider?

  • http://twitter.com/burneyashley/status/13978668123 BurneyAshley

    RT @jaybaer: 4 Steps to Drive Sales with a Social FAQ http://bit.ly/d58ItZ

  • http://twitter.com/bobnunn/status/13979546609 bob nunn

    Brilliantly basic post on building #social success by being a Question Detective and an Answer Man http://ow.ly/1KEv0

  • http://twitter.com/treypennington/status/13979950994 Trey Pennington

    RT @DeanHolmes @JayBaer's thoughts on 4 Steps to Drive Sales with a Social FAQ (Great thoughts as usual) http://ow.ly/1L5Q3

  • http://twitter.com/restorationc/status/13980182969 Restoration C

    RT @treypennington: RT @DeanHolmes @JayBaer's thoughts on 4 Steps to Drive Sales with a Social FAQ (Great thoughts as usual) http://ow.ly/1L5Q3

  • http://twitter.com/rodrigomadeira/status/13980647840 Rodrigo Madeira

    RT @DeanHolmes: Jay Baer's thoughts on 4 Steps to Drive Sales with a Social FAQ (Great thoughts as usual) http://ow.ly/1L5Q3

  • http://twitter.com/drd1234/status/13984347023 Denise

    RT @treypennington: RT @DeanHolmes @JayBaer's thoughts on 4 Steps to Drive Sales with a Social FAQ (Great thoughts as usual) http://ow.ly/1L5Q3

  • http://twitter.com/abovethestatic/status/13988531264 Above The Static

    Some useful advice here RT @DeanHolmes Jay Baer's thoughts on 4 Steps to Drive Sales with a Social FAQ (Great thoughts) http://ow.ly/1L5Q3

  • http://twitter.com/forga05/status/14007239585 Safehaven

    RT @copyblogger: 4 Steps to Drive Sales with a Social FAQ – http://bit.ly/bMAW6q

  • http://twitter.com/lizisaacslwc/status/14040673897 lizisaacslwc

    RT @jaybaer: 4 Steps to Drive Sales with a Social FAQ http://bit.ly/d58ItZ

  • http://twitter.com/pixability/status/14041695339 Bettina Hein

    RT @unbounce: "video is 52 times more likely to show up on the first page of Google search results" /by Jay Baer http://bit.ly/dziGZ4

  • http://twitter.com/schumpert/status/14055966956 Scott Schumpert

    Do you have a FAQ? – 4 Steps to Drive Sales with a Social FAQ – http://ow.ly/1K8gb /by @jaybaer via @SBoSM #sm #faq

  • http://twitter.com/schumpert/status/14111717715 Scott Schumpert

    Do you have a #sm FAQ? – 4 Steps to Drive Sales with a Social FAQ – http://ow.ly/1LxVP /by @jaybaer #faq

  • http://twitter.com/painterdee/status/14129164316 Dee Lessard

    4 Steps to Drive Sales with a Social FAQ – http://bit.ly/d58ItZ (via @jaybaer)
    Great tips!

  • http://twitter.com/painterdee/status/14129164316 Dee Lessard

    4 Steps to Drive Sales with a Social FAQ – http://bit.ly/d58ItZ (via @jaybaer)
    Great tips!

  • http://twitter.com/craigmjamieson/status/14164038339 Craig M. Jamieson

    RT@SadieMHarris 4 Steps to Drive Sales with a Social FAQ | Social Media Consulting – Convince & Convert http://bit.ly/a9QomA

  • http://twitter.com/keylimetie/status/14176247190 KeyLimeTie

    4 Steps to Drive Sales with a Social FAQ http://ht.ly/1M46p ^TC

  • http://twitter.com/talmee/status/14287162484 Andrea Talmacsi

    RT @unbounce: "video is 52 times more likely to show up on the first page of Google search results" /by Jay Baer http://bit.ly/dziGZ4

  • jaffmarsh

    Hey , I m webmaster From Yantram BPO Pvt Ltd. I like your Blog Information its Truly Good and Informative As Well. We Also Provide Data Entry Services If you want to Discuss anything about Data Entry then you can Contact us On This Website

  • jaffmarsh

    Hey , I m webmaster From Yantram BPO Pvt Ltd. I like your Blog Information its Truly Good and Informative As Well. We Also Provide Data Entry Services If you want to Discuss anything about Data Entry then you can Contact us On This Website

  • jaffmarsh

    Hey , I m webmaster From Yantram BPO Pvt Ltd. I like your Blog Information its Truly Good and Informative As Well. We Also Provide Data Entry Services If you want to Discuss anything about Data Entry then you can Contact us On This Website

  • jaffmarsh

    Hey , I m webmaster From Yantram BPO Pvt Ltd. I like your Blog Information its Truly Good and Informative As Well. We Also Provide Data Entry Services If you want to Discuss anything about Data Entry then you can Contact us On This Website

  • jaffmarsh

    Hey , I m webmaster From Yantram BPO Pvt Ltd. I like your Blog Information its Truly Good and Informative As Well. We Also Provide Data Entry Services If you want to Discuss anything about Data Entry then you can Contact us On This Website

  • jaffmarsh

    Hey , I m webmaster From Yantram BPO Pvt Ltd. I like your Blog Information its Truly Good and Informative As Well. We Also Provide Data Entry Services If you want to Discuss anything about Data Entry then you can Contact us On This Website

  • jaffmarsh

    Hey , I m webmaster From Yantram BPO Pvt Ltd. I like your Blog Information its Truly Good and Informative As Well. We Also Provide Data Entry Services If you want to Discuss anything about Data Entry then you can Contact us On This Website

  • http://twitter.com/cybermediajapan/status/14349054228 Cyber Media K.K.

    RT @copyblogger: 4 Steps to Drive Sales with a Social FAQ – http://bit.ly/bMAW6q

  • http://twitter.com/keylimetie/status/14368641716 KeyLimeTie

    4 Steps to Drive Sales with a Social FAQ http://ht.ly/1NaUb ^TC

  • http://twitter.com/erinassist/status/14382988789 Erin Amundsen

    4 Steps to Drive Sales with a Social FAQ http://bit.ly/aqXFVV

  • http://twitter.com/alfonsodilieto/status/14497273342 Alfonso Di Lieto

    Le social "faq", bella idea per "traghettare" traffico interessato via social media http://bit.ly/9r1tDx

  • http://twitter.com/snaimath/status/14569411329 Syed Naimath

    4 Steps to Drive Sales with a Social FAQ. It Is Not That Tough Afterall.. http://bit.ly/d58ItZ

  • http://twitter.com/futurelovesyou/status/14616583684 Will Pross

    Make More Sales: http://bit.ly/bHzAPD

  • http://twitter.com/relevance/status/14625011762 Ted Vinzani

    4 Steps to Drive Sales with a Social FAQ http://bit.ly/cfaQ8m

  • http://twitter.com/shebrandliz/status/14632481114 Liz Dennery Sanders

    Answer your clients' most frequent questions through social media to build your "know, like & trust" factor: http://ow.ly/1Ml1I

  • http://twitter.com/bhopman5/status/14843303762 BrittanyHopman

    RT @jaybaer: 4 Steps to Drive Sales with a Social FAQ http://bit.ly/d58ItZ

  • http://twitter.com/mthompson4891/status/15088866108 Michael Thompson

    RT @jaybaer: 4 Steps to Drive Sales with a Social FAQ http://bit.ly/d58ItZ

  • http://twitter.com/bullseyevideo/status/15203153429 Dave Katz

    4 Steps to Drive Sales with a Social FAQ – http://ow.ly/1SF9V

  • http://twitter.com/rinforsideweb/status/15203253475 Rinforside web

    RT @bullseyevideo: 4 Steps to Drive Sales with a Social FAQ – http://ow.ly/1SF9V

  • http://twitter.com/vororwor/status/15204890292 Vorraphol N.

    RT @bullseyevideo: 4 Steps to Drive Sales with a Social FAQ – http://ow.ly/1SF9V

  • http://www.Wisdominthemind.com/ Wisdominthemind

    I admire their endless support, and endless believing .
    If since young age they receive good influence by person they admire, they would have became great people with great vision about work and determination. Even if this person only an entertainer.
    I think it's because they believe that hardwork will be payed off. And this belief come from their Idol, Rain. How many entertainers can cast this strong belief in our world today?

  • http://twitter.com/lorirtaylor/status/15461094752 Lori Taylor

    4 Steps to Drive Sales with a Social FAQ http://is.gd/cD77c

  • http://twitter.com/kriscolvin/status/15461155830 KrisColvin

    RT @lorirtaylor: 4 Steps to Drive Sales with a Social FAQ http://is.gd/cD77c

  • http://twitter.com/rssirteubal/status/15602455330 Ignacio

    convince and convert – using faq to drive social sales: http://bit.ly/cQPT1R

  • http://twitter.com/ronnykortgaard/status/15957709434 Ronny Kortgård

    Four Steps to Drive Sales with a Social FAQ - http://tinyurl.com/29j3nuq

  • http://twitter.com/socialmediafltr/status/16359532881 socialmediafltr

    RT @jaybaer 4 Steps to Drive Sales with a Social FAQ http://om.ly/mAxL

  • http://twitter.com/marecheaumundy/status/16359610491 marecheaumundy

    RT @jaybaer: 4 Steps to Drive Sales with a Social FAQ http://om.ly/mAxL

  • http://twitter.com/sweetsoaps/status/16360064195 sweetsoaps

    “@jaybaer: 4 Steps to Drive Sales with a Social FAQ http://om.ly/mAxL”. (FYI I am applying to adopt Jay & make him my SM child)

  • http://twitter.com/admixsocial/status/16361437450 admixsocial

    RT @jaybaer: 4 Steps to Drive Sales with a Social FAQ http://om.ly/mAxL

  • http://twitter.com/restreamalerts/status/16361568398 restreamalerts

    @prblog 4 Steps to Drive Sales with a Social FAQ | Blogging and Content Creation | Social Media Co http://bit.ly/94S0yf #ReStream.me

  • http://twitter.com/paulmrandle/status/16365992466 paulmrandle

    RT @jaybaer: 4 Steps to Drive Sales with a Social FAQ http://om.ly/mAxL

  • http://twitter.com/bengtwendel/status/16370860554 bengtwendel

    4 Steps to Drive Sales with a Social FAQ http://om.ly/mAxL RT @jaybaer

  • http://twitter.com/bengtwendel/status/16370860554 bengtwendel

    4 Steps to Drive Sales with a Social FAQ http://om.ly/mAxL RT @jaybaer

  • http://twitter.com/haroldhenn/status/16382491562 haroldhenn

    RT @jaybaer: 4 Steps to Drive Sales with a Social FAQ http://om.ly/mAxL

  • http://twitter.com/intercon/status/16389591223 intercon

    RT @jaybaer: 4 Steps to Drive Sales with a Social FAQ http://om.ly/mAxL

  • http://twitter.com/foundora/status/16415661747 foundora

    4 Steps to Drive Sales with a Social FAQ by @jaybaer – http://ow.ly/1ZVU1

  • http://www.searchengineoptimisation.com Phil

    Great Posts…………these are small but very useful things to take care of you want to success

  • http://twitter.com/socialmediafltr/status/16634213093 Social Media Filter

    RT @jaybaer 4 Steps to Drive Sales with Social FAQ http://om.ly/mOxU

  • http://twitter.com/marketingfltr/status/16634213420 Marketing Filter

    RT @jaybaer 4 Steps to Drive Sales with Social FAQ http://om.ly/mOxU

  • http://twitter.com/krismcdonald21/status/16635649035 Kristopher McDonald

    RT @jaybaer: 4 Steps to Drive Sales with Social FAQ http://om.ly/mOxU

  • http://twitter.com/dkmekal/status/16638082864 Dheeraj Kumar Mekala

    RT @jaybaer: 4 Steps to Drive Sales with a Social FAQ http://bit.ly/d58ItZ

  • http://twitter.com/martinjcasey/status/16638845122 Martin Casey

    4 Steps to Drive Sales with Social FAQ http://om.ly/mOxU (via @jaybaer)

  • http://twitter.com/ppwipf/status/16646048447 Paul Wipf

    RT @jaybaer. #YYC Great advice from #jaybaer – 4 Steps to Drive Sales with Social FAQ http://om.ly/mOxU

  • http://twitter.com/junesmktg/status/16657524175 junes mktg

    RT @jaybaer: 4 Steps to Drive Sales with Social FAQ http://om.ly/mOxU

  • http://twitter.com/mikelyon/status/16709134578 Mike Lyon

    Like this post from @jaybaer: 4 Steps to Drive Sales with Social FAQ http://om.ly/mOxU

  • http://twitter.com/mikelyon/status/16709134578 Mike Lyon

    Like this post from @jaybaer: 4 Steps to Drive Sales with Social FAQ http://om.ly/mOxU

  • http://twitter.com/mrsnash_ekort/status/16729648964 Andrea Palmer-Nash

    4 Steps to Drive Sales with a Social FAQ http://lnkd.in/qvWbbT

  • http://twitter.com/sitesdoneright/status/17356424098 Billy Girlardo
  • http://twitter.com/rssirteubal/status/19331643499 Ignacio

    4 Steps to Drive Sales with a Social FAQ | Blogging and Content Creation | Social Media Consulting – Convince & Conv… http://ow.ly/18g2ML

  • http://twitter.com/themodstudio/status/19745104561 theMODstudio

    Great tips for realizing your social platform's full potential RT @jaybaer: 4 Steps to Drive Sales with a Social FAQ http://bit.ly/d58ItZ

  • http://twitter.com/nirlivni/status/19822041825 nir livni

    4 Steps to Drive Sales with a Social FAQ | Blogging and Content Creation | Social Media Consulting – Convince & http://ow.ly/1L5Q3

  • http://twitter.com/spiral16/status/20162555060 spiral16

    4 Steps to Drive Sales with a Social FAQ (via @jaybaer) http://is.gd/dYOOZ

  • http://twitter.com/lintly/status/20162676520 Jeff Miller

    RT @spiral16 4 Steps to Drive Sales with a Social FAQ (via @jaybaer) http://is.gd/dYOOZ

  • http://twitter.com/bestofbusiness/status/21405517056 Mike Calderwood

    4 Steps to Drive Sales with a Social FAQ – http://dld.bz/fYSu

  • juandecop