Content Marketing, Digital Marketing, Blogging and Content Creation, Integrated Marketing and Media

5 Ways to Turn Helpfulness Into Marketing Greatness

We’ve talked in the past about helping vs. selling, and that the former approach takes you a lot further in the realm of social media and word of mouth marketing.

When I discuss this concept with companies, however, too often I hear something in the realm of “we don’t know what to provide our customers that would be helpful.”

Because helpfulness hasn’t historically been looked at as a marketing objective (tons of great stuff about this umbrella concept in Scott Stratten’s forthcoming new book UnMarketing – buy it), identifying areas where help could be provided isn’t in the DNA of most companies – yet.

Diagnosing your potential helpfulness doesn’t have to have the complexity of drilling a relief well, learning the triangle offense, or even Mahjong. You just have to put on your customer glasses for a while and think through all the questions, confusions, and frustrations they may have at each stage.

Taxi Mike is Here to Help

5 Ways to Turn Helpfulness Into Marketing Greatness 5 Ways to Turn Helpfulness Into Marketing GreatnessDuring my recent vacation in Canada, I stumbled upon a fantastic example of marketing via helpfulness, from Taxi Mike in Banff, Alberta. Mike drives a cab for Banff Taxi Taxi, and to stand out from the rest of the drivers, he produces an online and offline guide to the local hotspots. Taxi Mike’s Dining Guide is a simple, 8.5×11, tri-fold rack brochure, printed on bright yellow paper, and available for free just about everywhere in town.

In his guide, Mike tells you the best BBQ places, clubs, happy hours, patios, places for kids, and other insider info. Wisely, he also includes a map of the downtown area on the front. The portable size and map make it perfectly logical to bring Mike’s Dining Guide with you when out on the town in Banff. And then, when you’re blurry-eyed at 12:30am, you pull out the guide again and PRESTO! there is Mike’s phone number in big, bold letters.

Total cost of this incredibly helpful marketing effort is very low, and Mike even offsets that by including ads from sponsors! Mike you are a helpful marketing genius.

It’s a Bird. It’s a Plane. It’s Coffee

5 Ways to Turn Helpfulness into Marketing Greatness 2  5 Ways to Turn Helpfulness Into Marketing GreatnessIn another example of Canadian excellence in creating marketing success through helpfulness, a Starbucks in Richmond, B.C. (near the Vancouver airport) wisely has placed a logo on top of their location. Four high-rise hotels surround Starbucks like castle ramparts, each filled with caffeine-crazed travelers. At least 50% of all hotel rooms (hundreds) have windows that look out directly on the Starbucks roof logo. Sure, it’s clever outdoor advertising, but given that “where am I going to get coffee tomorrow?” is a critical question on par with “does this room have bed bugs?” for most business travelers, it’s also incredibly helpful. Bravo.

You can be helpful, too. You just first have to find your customers’ pain points. Here are some tips to help you uncover the transactional or informational rough edges that you can smooth using the sandpaper of good, relevant content:

  1. Ask your customer service team. These front lines warriors are the people most in touch with the concerns and questions of your customers and prospects. Have them document EVERY question they receive. When you find a pattern, create content to address it. This is the strategy of creating a Social FAQ.
  2. Ask your customers directly. Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. In addition to learning more about what questions and problems your customers may have with you, you’ll accrue a lot of goodwill just by asking.
  3. Internal search reports. If you have a search engine on your website, look at a report that shows what people type into that box. Those are usually the questions that not only are top-of-mind among website visitors, but are not satisfactorily answered with your current online content.
  4. Observe. You know how much you learn about your customers sitting in your office? Nothing. Make it a habit within your organization to “shop” yourself. Buy your own product. Call your own customer service department. Try to return something to your own company. Better yet, start a secret shopper program and augment your own observations with those of friends, family members, and customers willing to fill out a short shopper report.
  5. Compare. In addition to routinely shopping yourself, shop your competitors, too. The way they handle questions, friction, and sticking points can serve as inspiration or a warning to your efforts. Make sure you’re not just shopping who you think your competitors are, but also who Google says your competitors are, based on search engine results.
  • http://www.skypulsemedia.com/ Howie at Sky Pulse Media

    This is what Sky Pulse Media is built on. Its exactly what my whole career has been built on since starting in 1984 as a busboy in High School. It is also what Seth Godin's book Lynch Pin is all about (though I have not read it because I live it). As an inside salesrep and outside sales rep my clients knew I had answers for them even if I didn't have they needed. My business today has assembled an array of expertise and networked with people and businesses so I can offer help in all areas of marketing and advertising. I personally can help people with every aspect of running a business operationally as well aside from accounting and law and I have referrals for both, as well as connections with experts in the areas I am not an expert in.

    Great article Jay!

  • http://twitter.com/veillesmo/status/19730978291 Medias Sociaux

    5 Ways to Turn Helpfulness Into Marketing Greatness http://bit.ly/9sohQu /via @jaybaer

  • http://twitter.com/hotspotpromo/status/19730978509 Darlene Hull

    Rt @jaybaer 5 Ways to Turn Helpfulness Into Marketing Greatness: We’ve talked in the past about helping vs. sellin… http://bit.ly/bfJDfO

  • http://twitter.com/blogmanana/status/19730978185 Blog Manana

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  • http://twitter.com/doktormarketing/status/19730979358 Doktor Marketing

    5 Ways to Turn Helpfulness Into Marketing Greatness http://bit.ly/bxwjGB #ConvinceandConvert

  • http://twitter.com/tinhangliu/status/19730978894 Tin Hang Liu

    RT @jaybaer 5 Ways to Turn Helpfulness Into Marketing Greatness http://bit.ly/b6xqQI #SMM

  • http://twitter.com/per_call/status/19730979174 Per Call

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    5 Ways to Turn Helpfulness Into Marketing Greatness – http://bit.ly/b8Brg7

  • http://twitter.com/claudiovaccaro/status/19731254490 Claudio Vaccaro

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  • http://twitter.com/kworkmanflood/status/19731572640 Kelly Workman-Flood

    Jay Baer Blog: 5 Ways to Turn Helpfulness Into Marketing Greatness http://bit.ly/cSg04j Full http://bit.ly/9xfJs3

  • http://twitter.com/strangeloops/status/19732757787 Grishma Govani

    5 Ways to Turn Helpfulness Into Marketing Greatness http://bit.ly/9seVAY

  • http://twitter.com/thewhirlers/status/19733082589 The Whirlers

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  • http://twitter.com/webstratagem/status/19733128951 Patrick Calero

    #mktg 5 Ways to Turn Helpfulness Into Marketing Greatness – We've talked in the past about helping vs. selling, and … http://ht.ly/18kf8E

  • http://twitter.com/redactedtv/status/19733128950 {redactedmedia}

    #mktg 5 Ways to Turn Helpfulness Into Marketing Greatness – We've talked in the past about helping vs. selling, and … http://ht.ly/18kf8F

  • http://twitter.com/aronstevenson/status/19733170648 Aron Stevenson

    5 Ways to Turn Helpfulness Into Marketing Greatness – We've talked in the past about helping vs. selling, and that t… http://ow.ly/18keNZ

  • http://twitter.com/competent/status/19733498479 competent

    5 Ways to Turn Helpfulness Into Marketing Greatness: We’ve talked in the past about helping vs. selling, and that … http://bit.ly/bJnqjp

  • http://twitter.com/tprindia/status/19733743664 ThePRactice

    Nice read RT @jaybaer: 5 Ways to Turn Helpfulness Into Marketing Greatness http://bit.ly/b8Brg7

  • kkwiatko

    Good reminders, Jay. When we're creating content for our site, we're always looking for the “value add” – additional information on our site that compliments our main message and can be useful for our clients. Also, having spent my time on front lines, I know how valuable feedback from our call center can be.

    Thanks for the link back to the social FAQ – I'd lost the link during my busy summer. I'm looking forward to implementing something like that on our site.

  • http://twitter.com/matthewlinkedin/status/19735744184 Matthew Linked In

    5 Ways to Turn Helpfulness Into Marketing Greatness | Blogging and … http://bit.ly/9sohQu

  • http://twitter.com/michaelgass/status/19736011218 Michael Gass

    @jaybaer is back from vacation "5 Ways to Turn Helpfulness Into Marketing Greatness" http://bit.ly/ahb8yt

  • http://twitter.com/hotinmarketing/status/19736022645 Hot In Marketing

    5 Ways to Turn Helpfulness Into Marketing Greatness | Blogging and Content Creation | Social Media Consulting – C.. http://shrten.com/4ezd

  • http://twitter.com/hotinmarketing/status/19736022645 Hot In Marketing

    5 Ways to Turn Helpfulness Into Marketing Greatness | Blogging and Content Creation | Social Media Consulting – C.. http://shrten.com/4ezd

  • http://twitter.com/sportsguy/status/19736188749 duane forrester

    Alltop RSS – 5 Ways to Turn Helpfulness Into Marketing Greatness http://bit.ly/dkULaO

  • http://twitter.com/doogsatx/status/19736329137 Matt McDougall

    5 Ways to Turn Helpfulness into Mktg Success. Great list, looks a lot like the discovery we do prior to content planning. http://j.mp/bt8U8D

  • http://twitter.com/mmesocialmedia/status/19736586254 sadie harris

    5 Ways to Turn Helpfulness Into Marketing Greatness http://bit.ly/9eKUw3

  • http://twitter.com/jennydevaughn/status/19736649649 Jenny DeVaughn

    5 Ways to Turn Helpfulness Into Marketing Greatness by the brilliant @jaybaer http://bit.ly/agbOnI

  • danperez

    Wow! A post on a social media blog that actually has less to do with social media than in reinforcing what successful companies have already been doing for years and years. Jay, I'm impressed! 5 excellent points that a company can (should!) utilize whether they have an existing social media strategy or not. Perhaps your best post….

  • danperez

    Wow! A post on a social media blog that actually has less to do with social media than in reinforcing what successful companies have already been doing for years and years. Jay, I'm impressed! 5 excellent points that a company can (should!) utilize whether they have an existing social media strategy or not. Perhaps your best post….

  • http://twitter.com/internetcoachfr/status/19736868669 sadie harris

    5 Ways to Turn Helpfulness Into Marketing Greatness http://bit.ly/9eKUw3

  • http://twitter.com/d_breshears/status/19737006411 David Breshears

    RT @jaybaer: 5 Ways to Turn Helpfulness Into Marketing Greatness http://bit.ly/b8Brg7

  • http://twitter.com/sadiemharris/status/19737105220 Sadie Harris

    5 Ways to Turn Helpfulness Into Marketing Greatness http://bit.ly/9eKUw3

  • http://twitter.com/jaygilmore/status/19737122722 Jay Gilmore

    5 Ways to Turn Helpfulness Into Marketing Greatness http://bit.ly/dkZ6Ed

  • http://twitter.com/dangerfieldbc/status/19737706274 DB Consulting

    5 Ways to Turn Helpfulness Into Marketing Greatness | Blogging and …: Because helpfulness hasn't historically be… http://bit.ly/bY9onV

  • http://twitter.com/ty_sullivan/status/19737985328 tysullivan

    RT @JennyDeVaughn: 5 Ways to Turn Helpfulness Into Marketing Greatness by the brilliant @jaybaer http://bit.ly/agbOnI

  • http://ubermarketing.wordpress.com Akash Sharma

    Hey Jay, Great advice on realizing the power of giving value for free and still drive sales. The examples shared are cool, Guess Taxi Mike is the Go-To place for anybody looking for a taxi in that particular area, this way he is not standing out from the crowd but far away from where the crowds are.
    Thanks for slicing it up in 5 simple bullets, which can hit the mind in the right place.

  • http://twitter.com/dukkytweets/status/19738690279 Dukky

    5 Ways to Turn Helpfulness Into Marketing Greatness http://bit.ly/cwYUjR

  • http://twitter.com/dannybrown/status/19738893089 Danny Brown

    RT @jaybaer: 5 Ways to Turn Helpfulness Into Marketing Greatness http://bit.ly/b8Brg7

  • http://twitter.com/peacelily/status/19739500661 Jill

    It can be this simple:RT @DannyBrown: RT @jaybaer: 5 Ways to Turn Helpfulness Into Marketing Greatness http://bit.ly/b8Brg7

  • http://twitter.com/jasonshudy/status/19739657729 Jason Shudy

    RT @dukkytweets: 5 Ways to Turn Helpfulness Into Marketing Greatness http://bit.ly/cwYUjR

  • http://twitter.com/rcl4rk/status/19739766115 Rick Clark

    RT @jaybaer: 5 Ways to Turn Helpfulness Into Marketing Greatness http://bit.ly/b8Brg7

  • http://twitter.com/terametric/status/19741312233 Terametric

    RT @jaybaer: Helping vs. Selling? Helpfulness takes you further in the realm of Social Media Marketing! http://bit.ly/b8Brg7

  • http://twitter.com/kkwiatko/status/19741745190 Kathi Kwiatkowski

    Make sure you're looking for a "value add" when you're creating content – http://bit.ly/b8Brg7

  • http://twitter.com/cargillcreative/status/19742595835 Bob Cargill

    I just read and liked… "5 Ways to Turn Helpfulness Into Marketing Greatness" by @jaybaer http://bit.ly/as4NSm

  • http://twitter.com/jitterjam/status/19742724948 JitterJam

    Are you helping or selling? Ask, listen, observe, then help customers, it could be your best marketing /via @jaybaer http://jit.ly/_ysduj

  • http://twitter.com/speakology/status/19742932118 Tamsen Browne Reed

    RT @jitterjam: R u hlping or selling? Ask, listen, observe, then hlp customrs, it could b ur bst marketng /via @jaybaer http://bit.ly/9YY1Az

  • http://twitter.com/bryanthill/status/19743860418 Bryant

    RT @jaybaer: 5 Ways to Turn Helpfulness Into Marketing Greatness http://bit.ly/b8Brg7

  • http://twitter.com/kommc/status/19743970891 kommc

    5 Ways to Turn Helpfulness Into Marketing Greatness – Brilliant Location for the Starbucks Logo!! http://ow.ly/2hL0g

  • http://twitter.com/randylewiskemp/status/19744179666 Randy Kemp

    5 Ways to Turn Helpfulness Into Marketing Greatness http://bit.ly/9Uc1uu

  • http://twitter.com/parissab/status/19744759443 Parissa Behnia

    5 Ways to Turn Helpfulness Into Marketing Greatness – http://bit.ly/b8Brg7

  • http://twitter.com/interlinkone/status/19744948458 interlinkONE

    And another great post from @JayBaer! "5 Ways to Turn Helpfulness Into Marketing Greatness" – http://ilnk.me/3857

  • http://twitter.com/fireflycoaching/status/19744963356 Stephanie Ward

    RT @jaybaer: 5 Ways to Turn Helpfulness Into Marketing Greatness http://bit.ly/b8Brg7

  • http://twitter.com/amandabendrey/status/19744999204 Amanda Bendrey

    5 Ways to Turn Helpfulness Into Marketing Greatness http://ht.ly/2hLDz Great advice for companies in any industry via @jaybaer

  • http://twitter.com/danperezfilms/status/19745001179 Dan Perez

    RT @jaybaer: 5 Ways to Turn Helpfulness Into Marketing Greatness http://bit.ly/b8Brg7

  • http://twitter.com/csoames/status/19746394167 Chris Soamess

    Helping vs. selling – I like it… http://bit.ly/8XSYcH

  • http://twitter.com/carenmagill/status/19747059403 caren magill

    Turning helpfulness into clever marketing http://bit.ly/c9k6Tq Great ideas here.

  • http://twitter.com/dronlund/status/19747142266 Don Ronlund

    Helpfulness might be your most effective sales tool. *5 Ways to Turn Helpfulness Into Marketing Greatness* http://bit.ly/b8Brg7 RT @jaybaer:

  • http://twitter.com/maark/status/19748517691 Maark

    Find and show how you can be helpful. Helpfulness = great marketing success. Check out these 5 ways: http://ht.ly/2hNpQ #contentmarketing

  • http://twitter.com/etrigue/status/19749469516 Jim Meyer, GM/VP

    Of course. Provide awesome content, always be helpful. 5 Ways to Turn Helpfulness Into #Marketing Greatness http://bit.ly/aw97H1

  • http://twitter.com/smmadagency/status/19749610330 SMM Advertising

    "5 Ways to Turn Helpfulness Into Marketing Greatness" http://bit.ly/ahb8yt via @Michaelgass

  • http://twitter.com/kristendaukas/status/19750693683 Kristen Daukas

    5 Ways to Turn Helpfulness Into Marketing Greatness http://ht.ly/2hOZO @jaybaer Wish we had a Taxi Mike!

  • http://twitter.com/heatherrast Heather Rast

    Tapping into the often shallowly considered needs of consumers is a huge opportunity for differentiation, as you so aptly point out with Taxi Mike. Taxi service is one thing we generally don't think much about (unless the car smells or the driver is rude), instead focusing on the basic utility of our needs. We don't care who drives us. But Mike becomes memorable when he connects with a core truth of travelers–we're in unfamiliar territory and need good wayfinding. Taxi Mike became more useful, memorable, and more credible due to his endorsement of local hot spots. I'll bet Taxi Mike's customers chat more with him in the cab than passengers of other cabs due to his being in tune with their needs. I don't know (altho I guess) if this tactic necessarily gets Mike more business…but it builds goodwill. I'm betting the featured hot spots reciprocate the recommendation in turn.

  • http://twitter.com/heatherrast Heather Rast

    Tapping into the often shallowly considered needs of consumers is a huge opportunity for differentiation, as you so aptly point out with Taxi Mike. Taxi service is one thing we generally don't think much about (unless the car smells or the driver is rude), instead focusing on the basic utility of our needs. We don't care who drives us. But Mike becomes memorable when he connects with a core truth of travelers–we're in unfamiliar territory and need good wayfinding. Taxi Mike became more useful, memorable, and more credible due to his endorsement of local hot spots. I'll bet Taxi Mike's customers chat more with him in the cab than passengers of other cabs due to his being in tune with their needs. I don't know (altho I guess) if this tactic necessarily gets Mike more business…but it builds goodwill. I'm betting the featured hot spots reciprocate the recommendation in turn.

  • http://twitter.com/adamcooke12/status/19752334537 Adam Cooke

    RT @jaybaer: 5 Ways to Turn Helpfulness Into Marketing Greatness http://ht.ly/2hOZO

  • http://twitter.com/marketingshopde/status/19752438202 marketingshop.de

    noch was als Anregung für zeitgemäßes Marketing zum Feierabend: RT @jaybaer Turn Helpfulness Into Marketing Greatness http://ht.ly/2hOZO

  • http://twitter.com/lisanewkirk/status/19752475795 Lisa Newkirk

    RT @jaybaer: 5 Ways to Turn Helpfulness Into Marketing Greatness http://ht.ly/2hOZO

  • http://twitter.com/waltonisaacson/status/19752617983 Walton|Isaacson

    RT @jaybaer: 5 Ways to Turn Helpfulness Into Marketing Greatness http://ht.ly/2hOZO

  • http://twitter.com/parissab/status/19752910237 Parissa Behnia

    great read! RT @jaybaer: 5 Ways to Turn Helpfulness Into Marketing Greatness http://ht.ly/2hOZO

  • http://twitter.com/nicolesnell/status/19753281323 Nicole Snell

    RT @jaybaer 5 Ways to Turn Helpfulness Into Marketing Greatness http://ht.ly/2hOZO

  • http://twitter.com/nicolesnell/status/19753368329 Nicole Snell

    Prof. Imran always says "It's all about the customer!" "What does the customer need?" @meragefemba #mba http://ht.ly/2hOZO @jaybaer

  • http://twitter.com/outilammi/status/19754158388 Outi Lammi

    RT @jaybaer: 5 Ways to Turn Helpfulness Into Marketing Greatness http://ht.ly/2hOZO

  • http://twitter.com/dmlcomm/status/19754579612 mike lawson

    Helpful builds trust… RT @jaybaer: 5 Ways to Turn Helpfulness Into Marketing Greatness http://bit.ly/b8Brg7

  • http://twitter.com/dotdynamic/status/19755491391 Matthew Shepherd

    Social Media = Helping others first. RT @jaybaer: 5 Ways to Turn Helpfulness Into Marketing Greatness http://bit.ly/b8Brg7 #sm

  • http://twitter.com/tabithaedwards/status/19755503951 Tabitha Edwards

    5 Ways to Turn Helpfulness Into Marketing Greatness http://bit.ly/9HsQAg

  • http://twitter.com/heinrichmktg/status/19757590006 Sandi@Heinrich Mktg

    RT @jaybaer: 5 Ways to Turn Helpfulness Into Marketing Greatness http://bit.ly/b8Brg7

  • http://twitter.com/mammothadams/status/19757730144 Peter

    5 Ways to Turn Helpfulness Into Marketing Greatness | Blogging and …: I'm a tequila-loving, hype-free social med… http://bit.ly/almuu4

  • http://www.akamai-marketing.com Tara Coomans

    Well said, Jay. I refer to it with my clients as adding value to the conversation. Social media is much to noisy for people to pay attention to obvious self promotion. There aren't any short cuts to adding value or adding to the conversation: it takes time, some creativity and dedication, but it is well worth it if valued in relationship and loyalty.

    Thanks again, Jay.

  • http://twitter.com/joshsummerhays/status/19758119850 Josh Summerhays

    RT @jaybaer: 5 Ways to Turn Helpfulness Into Marketing Greatness http://ht.ly/2hOZO

  • http://twitter.com/mollycgaines/status/19758160626 Molly Carter Gaines

    5 Ways to Turn Helpfulness Into Marketing Greatness http://bit.ly/am4SGk (@jaybaer)

  • http://twitter.com/jimdelo/status/19759548747 Jim DeLorenzo

    RT @jaybaer: 5 Ways to Turn Helpfulness Into Marketing Greatness http://bit.ly/b8Brg7

  • http://twitter.com/cyberroth/status/19760464114 Julie C. Roth

    5 Ways to Turn Helpfulness Into Marketing Greatness – starts w/ thinking like your customer – http://bit.ly/aoxc7D from @jaybaer

  • http://twitter.com/joellencollins/status/19762287304 Jo Ellen Collins

    A great help and a great read! RT @jaybaer: 5 Ways to Turn Helpfulness Into Marketing Greatness http://bit.ly/b8Brg7

  • http://twitter.com/renee3/status/19763249455 Renée Warren

    5 Ways to Turn Helpfulness Into Marketing Greatness http://bit.ly/b8Brg7 by @jaybaer

  • http://twitter.com/cnwgroup/status/19763383797 CNWGroup

    RT @ Renee3 5 Ways to Turn Helpfulness Into Marketing Greatness http://bit.ly/b8Brg7 by @jaybaer

  • http://twitter.com/brakeassociates/status/19763683781 Brake Associates

    Excellent article, helpfulness marketing…great concept! http://ow.ly/2hWkz

  • http://twitter.com/brakeassociates/status/19763683781 Brake Associates

    Excellent article, helpfulness marketing…great concept! http://ow.ly/2hWkz

  • http://twitter.com/brakeassociates/status/19763683781 Brake Associates

    Excellent article, helpfulness marketing…great concept! http://ow.ly/2hWkz

  • http://twitter.com/salad_spinner/status/19764453406 Samantha Owens

    RT @lorirtaylor: 5 Ways to Turn Helpfulness Into Marketing Greatness – #socialmedia http://ht.ly/2hJLr

  • http://twitter.com/salad_spinner/status/19764453406 Samantha Owens

    RT @lorirtaylor: 5 Ways to Turn Helpfulness Into Marketing Greatness – #socialmedia http://ht.ly/2hJLr

  • http://twitter.com/salad_spinner/status/19764453406 Samantha Owens

    RT @lorirtaylor: 5 Ways to Turn Helpfulness Into Marketing Greatness – #socialmedia http://ht.ly/2hJLr

  • http://twitter.com/startuppro/status/19764487485 Martin Zwilling

    RT @jaybaer: 5 Ways to Turn Helpfulness Into Marketing Greatness http://bit.ly/b8Brg7

  • http://twitter.com/startuppro/status/19764487485 Martin Zwilling

    RT @jaybaer: 5 Ways to Turn Helpfulness Into Marketing Greatness http://bit.ly/b8Brg7

  • http://twitter.com/startuppro/status/19764487485 Martin Zwilling

    RT @jaybaer: 5 Ways to Turn Helpfulness Into Marketing Greatness http://bit.ly/b8Brg7

  • http://twitter.com/comercial_sampa/status/19764647989 Comercial Sampa Host

    RT @StartupPro: RT @jaybaer: 5 Ways to Turn Helpfulness Into Marketing Greatness http://bit.ly/b8Brg7

  • http://twitter.com/comercial_sampa/status/19764647989 Comercial Sampa Host

    RT @StartupPro: RT @jaybaer: 5 Ways to Turn Helpfulness Into Marketing Greatness http://bit.ly/b8Brg7

  • http://twitter.com/comercial_sampa/status/19764647989 Comercial Sampa Host

    RT @StartupPro: RT @jaybaer: 5 Ways to Turn Helpfulness Into Marketing Greatness http://bit.ly/b8Brg7

  • http://twitter.com/michaelgrover/status/19764780917 Mike Grover

    This is helpful, thanks. @jaybaer 5 Simple Ways to Turn Helpfulness Into Marketing Gold: http://bit.ly/b8Brg7

  • http://twitter.com/zoeamar/status/19765087767 zoe amar

    V interesting post from @jaybaer: 5 Simple Ways to Turn Helpfulness Into Marketing Gold: http://bit.ly/b8Brg7

  • http://twitter.com/avidcustom/status/19765266232 Steve Rosenberg

    Not following Jay yet? You should be. RT @jaybaer: 5 Ways to Turn Helpfulness Into Marketing Greatness http://bit.ly/b8Brg7

  • http://twitter.com/redfivedesign/status/19766125885 Red Five Design

    Great article on using helpfulness to market your company http://bit.ly/dtwrIX (via @michaelgass) #marketing #business

  • http://twitter.com/tdcinhawaii/status/19766638507 Tara Coomans

    Its all about the karma! RT @jaybaer: 5 Simple Ways to Turn Helpfulness Into Marketing Gold: http://bit.ly/b8Brg7

  • http://twitter.com/foundora/status/19766995713 Foundora

    5 Ways to Turn Helpfulness Into Marketing Greatness – http://ow.ly/2hNrr By @jaybaer

  • http://twitter.com/deirdrereid/status/19767227400 Deirdre Reid, CAE

    5 Ways to Turn Helpfulness into Marketing Greatness (by @jaybaer) http://bit.ly/aIvmL5

  • http://twitter.com/psjournal/status/19767289567 Jack Scharff

    How can b2b apply? RT @DannyBrown @jaybaer 5 Ways to Turn Helpfulness Into Marketing Greatness http://bit.ly/b8Brg7

  • http://twitter.com/kylecoleman/status/19767912172 Kyle Coleman

    RT @jaybaer: 5 Simple Ways to Turn Helpfulness Into Marketing Gold: http://bit.ly/b8Brg7

  • http://twitter.com/techguerilla/status/19768530416 Matt Ridings

    RT @jaybaer: 5 Ways to Turn Helpfulness Into Marketing Greatness http://bit.ly/b8Brg7

  • http://pestcontrolseo.wordpress.com/ Thos003

    Make sense. Helpfulness is synonymous with service. Being a taxi driver, a cashier, or even a pest control guy, should all be about helping your customer. What's great about your taxi guy is that he is his proactive helpfulness.

    And he's not only helping his customers but he is helping the local shops as well. It's a win, win, win. I know that there are some foursquare haters out there, but for me its about helping my favorite Chinese place out. It's good karma, good will, but mainly just a genuine act of service.

    Not too different than this guy I met at an AZIMA event who was just freely sharing his hard earned knowledge. Thanks again and Keep it up!

  • http://pestcontrolseo.wordpress.com/ Thos003

    Make sense. Helpfulness is synonymous with service. Being a taxi driver, a cashier, or even a pest control guy, should all be about helping your customer. What's great about your taxi guy is that he is his proactive helpfulness.

    And he's not only helping his customers but he is helping the local shops as well. It's a win, win, win. I know that there are some foursquare haters out there, but for me its about helping my favorite Chinese place out. It's good karma, good will, but mainly just a genuine act of service.

    Not too different than this guy I met at an AZIMA event who was just freely sharing his hard earned knowledge. Thanks again and Keep it up!

  • http://twitter.com/merylkevans/status/19769312163 Meryl K. Evans

    Great ideas. RT @DannyBrown @jaybaer @psjournal 5 Ways to Turn Helpfulness Into Marketing Greatness http://bit.ly/b8Brg7

  • http://twitter.com/bullseyevideo/status/19769316237 Dave Katz

    5 Ways to Turn Helpfulness Into Marketing Greatness http://dld.bz/pf7p

  • http://twitter.com/pashleycreative/status/19770062853 Pashley Creative

    RT @bullseyevideo: 5 Ways to Turn Helpfulness Into Marketing Greatness http://dld.bz/pf7p

  • http://twitter.com/djamesbethesda/status/19773693397 djamesbethesda

    Could of good ideas here RT @randylewiskemp: 5 Ways to Turn Helpfulness Into Marketing Greatness http://ht.ly/2hMRS #marketing

  • http://twitter.com/djamesbethesda/status/19773693397 djamesbethesda

    Could of good ideas here RT @randylewiskemp: 5 Ways to Turn Helpfulness Into Marketing Greatness http://ht.ly/2hMRS #marketing

  • http://twitter.com/steveshu/status/19774262169 Steve Shu

    A mindset and approach that can benefit many RT @jaybaer: Are you helping, or just marketing? http://bit.ly/b8Brg7

  • http://twitter.com/steveshu/status/19774262169 Steve Shu

    A mindset and approach that can benefit many RT @jaybaer: Are you helping, or just marketing? http://bit.ly/b8Brg7

  • http://twitter.com/nateriggs/status/19774299551 Nate Riggs

    RT @jaybaer: 5 Ways to Turn Helpfulness Into Marketing Greatness http://bit.ly/b8Brg7

  • http://twitter.com/nateriggs/status/19774299551 Nate Riggs

    RT @jaybaer: 5 Ways to Turn Helpfulness Into Marketing Greatness http://bit.ly/b8Brg7

  • http://twitter.com/myreactiveone/status/19774301431 Toño Hernández

    great question @jaybaer: Are you helping, or just #Marketing? http://bit.ly/b8Brg7

  • http://twitter.com/myreactiveone/status/19774301431 Toño Hernández

    great question @jaybaer: Are you helping, or just #Marketing? http://bit.ly/b8Brg7

  • http://twitter.com/smlatam/status/19774399327 SMLatam

    Great post! RT @myreactiveone: great question @jaybaer: Are you helping, or just #Marketing? http://bit.ly/b8Brg7

  • http://twitter.com/smlatam/status/19774399327 SMLatam

    Great post! RT @myreactiveone: great question @jaybaer: Are you helping, or just #Marketing? http://bit.ly/b8Brg7

  • http://twitter.com/thos003/status/19776002492 Thomas Ballantyne

    It is no surprise that a guy who ends his bio w/ "How can I help you?" posts "Helpfulness Into Marketing" http://bit.ly/b8Brg7 Thx @jaybaer

  • http://twitter.com/thos003/status/19776002492 Thomas Ballantyne

    It is no surprise that a guy who ends his bio w/ "How can I help you?" posts "Helpfulness Into Marketing" http://bit.ly/b8Brg7 Thx @jaybaer

  • http://twitter.com/mikerdzign/status/19776017919 Mike Russell

    RT @jaybaer: Are you helping, or just marketing? http://bit.ly/b8Brg7

  • http://twitter.com/mikerdzign/status/19776017919 Mike Russell

    RT @jaybaer: Are you helping, or just marketing? http://bit.ly/b8Brg7

  • http://twitter.com/clemrobin/status/19777575571 Clem Robin

    RT @csoames: Helping vs. selling – I like it… http://bit.ly/8XSYcH

  • http://twitter.com/mkedelen/status/19779406412 MaryKay Edelen

    5 Ways to Turn Helpfulness Into Marketing Greatness http://ow.ly/2hHl4

  • http://twitter.com/ricnunez/status/19779916152 Ricardo Nunez

    5 Ways to Turn Helpfulness Into Marketing Greatness http://bit.ly/cyu4KP

  • http://twitter.com/evolutionfiles/status/19780235067 Bear Files

    Answer Ur targets needs RT @StartupPro @jaybaer: 5 Ways to Turn Helpfulness Into Marketing Greatness http://bit.ly/b8Brg7

  • http://twitter.com/socialchadder/status/19780611554 Social Chadder

    RT @jaybaer: 5 Ways to Turn Helpfulness Into Marketing Greatness http://bit.ly/b8Brg7

  • http://twitter.com/socialchadder/status/19780611554 Social Chadder

    RT @jaybaer: 5 Ways to Turn Helpfulness Into Marketing Greatness http://bit.ly/b8Brg7

  • http://twitter.com/valwrites/status/19781459207 Val White Altesman

    Good stuff here: RT @jaybaer Are you helping, or just marketing? http://bit.ly/b8Brg7

  • http://twitter.com/ruthenry/status/19782081585 Ruth Henry

    RT @jaybaer: 5 Ways to Turn Helpfulness Into Marketing Greatness http://bit.ly/b8Brg7

  • http://twitter.com/skfpr/status/19786950937 Sue Kern-Fleischer

    5 Ways to Turn Helpfulness Into Marketing Greatness – http://bit.ly/b8Brg7

  • http://twitter.com/pops131/status/19789417374 pops

    5 Ways to Turn Helpfulness Into Marketing Greatness | Blogging and Content Creation | http://shar.es/mLbZ3

  • http://twitter.com/pops131/status/19789417374 pops

    5 Ways to Turn Helpfulness Into Marketing Greatness | Blogging and Content Creation | http://shar.es/mLbZ3

  • http://twitter.com/pops131/status/19789417374 pops

    5 Ways to Turn Helpfulness Into Marketing Greatness | Blogging and Content Creation | http://shar.es/mLbZ3

  • http://twitter.com/pops131/status/19789417374 pops

    5 Ways to Turn Helpfulness Into Marketing Greatness | Blogging and Content Creation | http://shar.es/mLbZ3

  • http://twitter.com/rampbusinesses Scott Aughtmon

    Jay, I love the story of “Taxi Mike”. He shows not only the power of helping his prospects and customers, but the power of helping other business by promoting THEM in his guide. That takes him from just being another taxi driver to a useful resource for customers and business owners. I can only guess who the featured business owners tell people to call when someone tells them they're looking for a taxi, but I bet it's Mike. I can't tell you how much I love the reverse logic in this example! By helping others, Mike ultimately helped himself!

  • http://twitter.com/rampbusinesses Scott Aughtmon

    Jay, I love the story of “Taxi Mike”. He shows not only the power of helping his prospects and customers, but the power of helping other business by promoting THEM in his guide. That takes him from just being another taxi driver to a useful resource for customers and business owners. I can only guess who the featured business owners tell people to call when someone tells them they're looking for a taxi, but I bet it's Mike. I can't tell you how much I love the reverse logic in this example! By helping others, Mike ultimately helped himself!

  • http://twitter.com/robleavitt/status/19801118553 Rob Leavitt

    Taxi Mike, rooftop Starbucks, and other ways to make marketing more helpful – from @jaybaer http://bit.ly/9Uc1uu

  • http://twitter.com/rampbusinesses/status/19805304170 Scott Aughtmon

    Check out 1 of my new favorite blogs RT @jaybaer: 5 Ways to Turn Helpfulness Into Marketing Greatness http://bit.ly/b8Brg7

  • http://twitter.com/centrafair/status/19809546037 William Sayavongsa

    5 Ways to Turn Helpfulness Into Marketing Greatness http://tinyurl.com/3ayc8pn

  • http://twitter.com/toppercool/status/19816517347 suthathorn sutthison

    5 Ways to Turn Helpfulness Into Marketing Greatness | Blogging and Content Creation | Social Media Consulting – http://bit.ly/9HsQAg

  • http://twitter.com/toppercool/status/19816517347 suthathorn sutthison

    5 Ways to Turn Helpfulness Into Marketing Greatness | Blogging and Content Creation | Social Media Consulting – http://bit.ly/9HsQAg

  • http://twitter.com/davidframe/status/19816864139 David Frame

    Are you helping or selling? http://j.mp/bt8U8D

  • http://twitter.com/jonathanmast/status/19816883150 Jonathan Mast

    5 Ways to Turn Helpfulness Into #Marketing Greatness http://bit.ly/aD94DC

  • http://twitter.com/aplusvaservices/status/19817369954 A Plus VA Service

    5 Ways to Turn Helpfulness Into Marketing Greatness – http://bit.ly/b8Brg7

  • http://twitter.com/josefholloway/status/19817904265 Josef Holloway

    RT @jaybaer: 5 Ways to Turn Helpfulness Into Marketing Greatness http://bit.ly/b8Brg7

  • http://twitter.com/kathymorse/status/19819564577 Kathy Morse

    RT @jaybaer: 5 Ways to Turn Helpfulness Into Marketing Greatness http://bit.ly/b8Brg7

  • http://twitter.com/kathymorse/status/19819564577 Kathy Morse

    RT @jaybaer: 5 Ways to Turn Helpfulness Into Marketing Greatness http://bit.ly/b8Brg7

  • http://twitter.com/cliqueinbound/status/19822158000 Ted Bauer

    5 Ways to Turn "Helpfulness" Into Marketing Greatness..More super stuff from Convince & Convert's Jay Baer ! http://fb.me/FT4vvyDh

  • http://twitter.com/carlossaquino/status/19824176122 carlossaquino

    RT @jaybaer: 5 Ways to Turn Helpfulness Into Marketing Greatness http://bit.ly/b8Brg7 – Good customer services is always good marketing.

  • http://twitter.com/carlossaquino/status/19824176122 carlossaquino

    RT @jaybaer: 5 Ways to Turn Helpfulness Into Marketing Greatness http://bit.ly/b8Brg7 – Good customer services is always good marketing.

  • http://twitter.com/lizisaacslwc/status/19824446904 Liz Isaacs

    RT @jaybaer: 5 Ways to Turn Helpfulness Into Marketing Greatness http://bit.ly/b8Brg7

  • http://twitter.com/lizisaacslwc/status/19824446904 Liz Isaacs

    RT @jaybaer: 5 Ways to Turn Helpfulness Into Marketing Greatness http://bit.ly/b8Brg7

  • http://www.thesociallatte.com Jack Smith

    Solving actual business challenges with social media… BRILLIANT! However, I think you used the term 'Canadian Excellence' in the post. Isn't that an oxymoron? Talk amongst yourselves. :-) And Banff is an amazing place.

  • http://twitter.com/milkshakehq/status/19825971688 Milkshake Commerce

    5 Ways to Turn Helpfulness Into Marketing Greatness http://milk.sh/9Np9Wg #marketing ^MN

  • http://twitter.com/marycracraft/status/19826379917 Mary Cracraft

    Looking to grow your biz means looking 4 ways 2 help: RT @jaybaer: 5 Ways to Turn Helpfulness Into Marketing Greatness http://bit.ly/b8Brg7

  • http://twitter.com/joepolidoro/status/19826716815 Joe Polidoro

    Best sources of helpful online content: ask front lines, customers/clients, look at search entries http://bit.ly/bz2fPD

  • http://twitter.com/vasimpleservice/status/19826787873 Genevieve Lachance

    5 Ways to Turn Helpfulness Into Marketing Greatness http://ht.ly/2idM6

  • http://twitter.com/kinnghusso/status/19826871064 Hussain Ahmad

    RT @vasimpleservice: 5 Ways to Turn Helpfulness Into Marketing Greatness http://ht.ly/2idM6

  • http://twitter.com/swoodruff/status/19829244832 Steve Woodruff

    5 Ways to Turn Helpfulness Into Marketing Greatness | Convince & Convert http://ow.ly/2igdH Love the Sbux pic.

  • http://www.3hatscommunications.com davinabrewer

    Jay, Liked these. ITA with Scott, loved the Taxi Mike story. Whenever I travel, look for the local flavor, first thing I do is ask the cab driver “Where would YOU go for…?” Making himself a local expert, promoting other businesses is win-win. I'd suspect these businesses are happy to refer people to Mike in return.

    Think outside your brand or service; another example is Kodak. Sure they sell cameras and film, but they also try to help people enjoy photography and just take better pictures.

    As fort he first steps.. before you can identify them, think you have to admit that your customers DO have “pain points” and that they need your help; some brands don't always do that. Then put yourself in their shoes, figure out how they interact with your reps, use your product, all that other good advice you shared.

  • http://www.3hatscommunications.com davinabrewer

    Jay, Liked these. ITA with Scott, loved the Taxi Mike story. Whenever I travel, look for the local flavor, first thing I do is ask the cab driver “Where would YOU go for…?” Making himself a local expert, promoting other businesses is win-win. I'd suspect these businesses are happy to refer people to Mike in return.

    Think outside your brand or service; another example is Kodak. Sure they sell cameras and film, but they also try to help people enjoy photography and just take better pictures.

    As fort he first steps.. before you can identify them, think you have to admit that your customers DO have “pain points” and that they need your help; some brands don't always do that. Then put yourself in their shoes, figure out how they interact with your reps, use your product, all that other good advice you shared.

  • http://twitter.com/fsbassociates/status/19830326471 FSB Associates

    Selfless promotion at its best – RT @jaybaer: 5 Ways to Turn Helpfulness Into Marketing Greatness http://bit.ly/b8Brg7

  • http://twitter.com/janelleperson/status/19832139578 Janelle

    Be Helpful. Customers like that. http://is.gd/dQUsr #in

  • http://twitter.com/bobnunn/status/19832156844 bob nunn

    Being A Great Marketer by Being Helpful in which Jay Baer gives a shout out to my ol' hood http://ow.ly/2i50j #marketing

  • http://twitter.com/lissaduty/status/19832993783 Lissa Duty

    RT @evolutionfiles Answer Ur targets needs RT @StartupPro @jaybaer: 5 Ways to Turn Helpfulness Into Marketing Greatness http://bit.ly/b8Brg7

  • http://twitter.com/karilca/status/19833493128 Karen Rilstone

    Great article on why offering help works to building your marketing footprint: http://bit.ly/aPkeRG

  • http://www.puredriven.com Patrick Garmoe

    One of the most basic ways a company can be helpful, is simply by teaching what they know. You're in the watching fixing business? How to know when it's time to toss that watch. If it's not the battery, what else on a watch is fixable?

    Painting business? What colors go well in a bedroom? What colors tend to influence rooms? Which brands of paint are best?

    Because the name of the game in business is to be an expert in a certain niche, by default every business has a treasure trove of knowledge to share. They just need to dip into it.

  • http://twitter.com/infioreworks/status/19834008653 April E. Simons

    RT @jaybaer: 5 Ways to Turn Helpfulness Into Marketing Greatness http://ht.ly/2hOZO

  • http://twitter.com/lesb3/status/19834755730 Lester Bryant III

    RT @jaybaer: 5 Ways to Turn Helpfulness Into Marketing Greatness http://bit.ly/b8Brg7

  • http://twitter.com/ginidietrich/status/19835614321 Gini Dietrich

    Great tips from @jaybaer on using helpfulness in your marketing http://j.mp/c1WHxx

  • http://twitter.com/dhelwig/status/19835865030 Debra Helwig

    What a great piece – the concept of "help" vs. "service" is apt for prof svcs RT @ginidietrich Great tips from @jaybaer http://j.mp/c1WHxx

  • http://twitter.com/bloomgfootprint/status/19835868615 Katie Fox

    RT @jaybaer: 5 Ways to Turn Helpfulness Into Marketing Greatness http://bit.ly/b8Brg7

  • http://twitter.com/oliviahill77/status/19838538589 Olivia Hill

    5 Ways to Turn Helpfulness Into Marketing Greatness http://ow.ly/2iisc

  • http://twitter.com/3hatscomm/status/19839298107 Davina Brewer @3hats

    Helping customers is smart business. 5 steps from @jaybaer: Are you helping, or just marketing? http://bit.ly/b8Brg7

  • http://twitter.com/branigancomm/status/19840867868 Branigan Comm

    Social media should be used to help – not sell to – customers: http://ht.ly/2ipCW

  • http://twitter.com/jhpadv/status/19841093542 jhP Advertising

    Have brands been helpful for you? RT @jaybaer: 5 Ways to Turn Helpfulness Into Marketing Greatness http://bit.ly/b8Brg7

  • http://twitter.com/thlyons/status/19841946283 Tom Lyons

    5 Ways to Turn Helpfulness Into Marketing Greatness – http://bit.ly/b8Brg7

  • http://twitter.com/businesscard2/status/19842656837 BusinessCard2

    Rather than sell hard, try helping customers http://bit.ly/bwyRFL

  • http://twitter.com/souschefwic/status/19842975471 Katherine Wichmann Z

    RT @marismith: 5 Simple Ways to Turn Helpfulness Into Marketing Gold: http://bit.ly/b8Brg7 /via @jaybaer [Love it!! & Go Canada!]

  • http://twitter.com/kmgdepaul/status/19843070561 DePaul KMG

    5 ways to turn helpfulness Into marketing greatness http://ow.ly/2iqa4

  • http://twitter.com/rochelle_rich/status/19843241122 Rochelle Rich

    RT @jaybaer: 5 Simple Ways to Turn Helpfulness Into Marketing Gold: http://bit.ly/b8Brg7

  • http://twitter.com/jamespfitz/status/19843320739 Jim

    RT @jaybaer: 5 Ways to Turn Helpfulness Into Marketing Greatness http://bit.ly/b8Brg7 & reason SM Marketing is 2 "soft" 2 b serious now #IM

  • http://twitter.com/rangelie/status/19843355231 Josh Rangel

    More helping, less selling: http://bit.ly/dwYYT7 (via @jaybaer)

  • http://twitter.com/aksstores/status/19843391039 AsKindredSpirits

    RT @marismith: 5 Simple Ways to Turn Helpfulness Into Marketing Gold: http://bit.ly/b8Brg7 /via @jaybaer [Love it!! & Go Canada!]

  • http://twitter.com/alexkrasne/status/19843503242 alexkrasne

    Love this: 5 Ways to Turn Helpfulness Into Marketing Greatness–>Grt tips: http://is.gd/dR4fF

  • http://twitter.com/bigbellay/status/19844013418 Terry

    RT @jaybaer: 5 Ways to Turn Helpfulness Into Marketing Greatness http://bit.ly/b8Brg7

  • http://twitter.com/ad_chickadee/status/19844277622 ★ Ad Chickadee ★

    Forget the hard sell and try being helpful instead http://ow.ly/2iraE

  • http://twitter.com/emilyanichols/status/19844605524 Emily A. Nichols

    5 Ways to Turn Helpfulness Into Marketing Greatness http://bit.ly/9HsQAg

  • http://twitter.com/adetermination/status/19844965631 Jeff Miu

    RT @MariSmith: 5 Simple Ways to Turn Helpfulness Into Marketing Gold: http://bit.ly/b8Brg7 /via @theresemiu

  • http://twitter.com/toddhyten/status/19844970551 Todd Hyten

    RT @jaybaer: 5 Ways to Turn Helpfulness Into Marketing Greatness http://bit.ly/b8Brg7

  • http://twitter.com/adetermination/status/19844976137 Jeff Miu

    RT @MariSmith: 5 Simple Ways to Turn Helpfulness Into Marketing Gold: http://bit.ly/b8Brg7 /via @jaybaer [Love it!! & Go Canada!]

  • http://twitter.com/ohnobleone/status/19845231336 Katrina Noble

    RT @jaybaer: 5 Ways to Turn Helpfulness Into Marketing Greatness http://bit.ly/b8Brg7

  • http://twitter.com/15minutesmedia/status/19845507271 Karen Propp (15mm)

    5 Ways to Turn Helpfulness Into Marketing Greatness http://bit.ly/afPvtd

  • http://twitter.com/denisejoyner/status/19846767287 Denise Joyner West

    RT @jaybaer: 5 Ways to Turn Helpfulness Into Marketing Greatness http://bit.ly/b8Brg7

  • http://twitter.com/franklintello/status/19847133509 Franklin Tello

    5 Ways to Turn Helpfulness Into Marketing Greatness – http://bit.ly/9h15sX

  • http://twitter.com/jesyherron/status/19847609186 JesyHerron

    Love this article and completely agree! http://bit.ly/cydWza

  • http://twitter.com/jscroggins/status/19847783806 Jennifer Scroggins

    RT @JesyHerron: Love this article and completely agree! http://bit.ly/cydWza

  • http://twitter.com/barbarakb/status/19848598904 Barbara Baker

    RT @jaybaer: 5 Ways to Turn Helpfulness Into Marketing Greatness http://bit.ly/b8Brg7 (h/t @jscroggins)

  • http://twitter.com/mcbrizzle4/status/19849563532 Sean McBride

    Turn your helpfulness into marketing greatness- http://ow.ly/2itk1

  • http://twitter.com/sodapopmedia/status/19849972465 SodaPop Media, LLC

    Forget the hard sell and try being helpful instead – http://bit.ly/dlxwxU

  • http://twitter.com/theellipsecow/status/19850024868 Elliot at Ellipse
  • http://twitter.com/sarameaney/status/19850142607 Sara Meaney

    Amen, brother Jay. good advice from @jaybaer on being useful and helpful rather than salesy in social media. http://ht.ly/2iuI2

  • http://twitter.com/sayingitsocial/status/19850270226 Saying It Social

    How do you help your audience? 5 Ways to Turn Helpfulness Into Marketing Greatness http://fb.me/FX2HygJW

  • http://seanseo.com Sean SEO Marketer

    It is really important to develop a deep understanding of your customer. Understanding customers behavior and providing services accordingly will be able to meet their needs so closely. And one of the best way to create intimacy with your customers is to start interacting with them because they are the people who make up your market.

  • Sarah Barnes

    Spot on. The less frustration customers experience, the better. Instead of the customer leaving your store (or unfollowing on Twitter), this help can encourage customers to stick around and tell their friends, thus increasing sales.

    taxi mike = genius.

  • http://twitter.com/joshuacjohnson/status/19850854066 joshuacjohnson

    5 Ways to Turn Helpfulness Into #Marketing Greatness http://bit.ly/9vKodT

  • http://twitter.com/disneyec/status/19850854606 Joshua Johnson

    5 Ways to Turn Helpfulness Into #Marketing Greatness http://bit.ly/9vKodT

  • http://twitter.com/snmanagement/status/19851262894 snmanagement

    Turn Helpfulness Into Marketing Greatness http://ow.ly/2ioto #marketing

  • http://twitter.com/sarah_gore/status/19851629724 sarah gore

    5 Ways to Turn Helpfulness Into Marketing Greatness. http://bit.ly/9tsfsq

  • http://twitter.com/addoway/status/19852238774 addoway

    5 Simple Ways to Turn Helpfulness Into Marketing Gold: http://bit.ly/b8Brg7 via @jaybaer

  • http://twitter.com/ryanbiddulph/status/19852292229 Ryan Biddulph

    RT @addoway: 5 Simple Ways to Turn Helpfulness Into Marketing Gold: http://bit.ly/b8Brg7 via @jaybaer

  • http://twitter.com/chippygee/status/19852374518 chippygee

    Social media: Forget the hard sell and try being helpful instead: http://ow.ly/2ivQJ

  • http://twitter.com/primetimeshop/status/19852673384 primetimeshop

    RT @addoway: 5 Simple Ways to Turn Helpfulness Into Marketing Gold: http://bit.ly/b8Brg7 via @jaybaer

  • http://twitter.com/schneiderb/status/19855798847 Brendan J Schneider

    5 Ways to Turn Helpfulness Into Marketing Greatness http://ht.ly/2itOG

  • http://twitter.com/ynotweb/status/19858780032 Kammy Burleson

    5 Ways to Turn Helpfulness Into Marketing Greatness http://bit.ly/bwAIvo via @JayBaer > @Mike_Stelzner

  • http://twitter.com/mutualmind/status/19858840706 MutualMind

    Arm your strategy with helpfulness to drive sales (via @jaybaer) http://bit.ly/cuYNRK

  • http://twitter.com/vgiorgi/status/19859860766 Vince Giorgi

    RT @Mike_Stelzner: 5 Ways to Turn Helpfulness Into Marketing Greatness http://bit.ly/bwAIvo via @JayBaer

  • http://twitter.com/flowtown/status/19859987229 Flowtown

    Forget The Hard Sell And Try Being Helpful Instead by @jaybaer http://ow.ly/2iq4l

  • http://twitter.com/proussakis/status/19860934361 Pantelis Roussakis

    turn the hard sell into helpful hints – http://ht.ly/2iwfs ^PR

  • http://twitter.com/inceptresults/status/19861881315 Incept

    5 Ways to Turn Helpfulness Into Marketing Greatness http://ht.ly/2iiZv

  • http://twitter.com/wordsbysusan/status/19862871948 Susan Breidenbach

    Great article on helping vs. selling in #socialmedia marketing, from Jay Baer http://ow.ly/2izV2

  • http://twitter.com/jayelkay/status/19863226124 Joanne Kuehl

    RT @jaybaer: 5 Ways to Turn Helpfulness Into Marketing Greatness http://bit.ly/b8Brg7

  • http://twitter.com/socialgrow/status/19864106604 Ken Herron

    .@jaybaer's "secret" to social media success? "Forget the hard sell and try being helpful instead" – http://j.mp/a7dqs5.

  • http://twitter.com/azsocialmedia/status/19872189394 Arizona Social Media

    C&C Blog Post – 5 Ways to Turn Helpfulness Into Marketing Greatness http://bit.ly/dCCHxN RT Please

  • http://twitter.com/rinforsideweb/status/19872343553 Rinforside web

    5 Ways to Turn Helpfulness Into #Marketing Greatness – http://bit.ly/b8Brg7

  • http://twitter.com/perrincconrad/status/19873009732 Perrin C Conrad

    RT @Mike_Stelzner: 5 Ways to Turn Helpfulness Into Marketing Greatness http://bit.ly/bwAIvo via @JayBaer

  • http://twitter.com/matchbox_inc/status/19877546426 Matchbox Inc

    5 Ways to Turn Helpfulness Into Marketing Greatness: http://ow.ly/2i6ay

  • http://twitter.com/jojoconsult/status/19880391476 JoJo

    RT @DisneyEC: 5 Ways to Turn Helpfulness Into #Marketing Greatness http://bit.ly/9vKodT

  • http://twitter.com/mmyree/status/19881776720 Simone M. Myree

    Social media + #CRM = so happy together. Turning Helpfulness Into Marketing Greatness http://bit.ly/9LWzxo

  • http://twitter.com/2cre8/status/19883219570 Kathy Meyer

    5 Ways to Turn Helpfulness Into Marketing Greatness http://bit.ly/bwAIvo via @JayBaer @Mike_Stelzner

  • http://twitter.com/rubanphukan/status/19886435817 Ruban Phukan

    Achieve marketing greatness by being helpful http://bit.ly/aIL6ef

  • http://twitter.com/elledipi/status/19887650657 Luca Di Palma

    RT @Flowtown: Forget The Hard Sell And Try Being Helpful Instead by @jaybaer http://ow.ly/2iq4l

  • http://twitter.com/pixarchnet/status/19890085102 Pixarch

    RT @mike_stelzner: 5 Ways to Turn Helpfulness Into Marketing Greatness http://bit.ly/bwAIvo via @JayBaer

  • http://twitter.com/pixarchnet/status/19890085102 Pixarch

    RT @mike_stelzner: 5 Ways to Turn Helpfulness Into Marketing Greatness http://bit.ly/bwAIvo via @JayBaer

  • http://twitter.com/pixarchnet/status/19890085102 Pixarch

    RT @mike_stelzner: 5 Ways to Turn Helpfulness Into Marketing Greatness http://bit.ly/bwAIvo via @JayBaer

  • http://twitter.com/pixarchnet/status/19890085102 Pixarch

    RT @mike_stelzner: 5 Ways to Turn Helpfulness Into Marketing Greatness http://bit.ly/bwAIvo via @JayBaer

  • http://twitter.com/pixarchnet/status/19890085102 Pixarch

    RT @mike_stelzner: 5 Ways to Turn Helpfulness Into Marketing Greatness http://bit.ly/bwAIvo via @JayBaer

  • http://twitter.com/pixarchnet/status/19890085102 Pixarch

    RT @mike_stelzner: 5 Ways to Turn Helpfulness Into Marketing Greatness http://bit.ly/bwAIvo via @JayBaer

  • http://twitter.com/pixarchnet/status/19890085102 Pixarch

    RT @mike_stelzner: 5 Ways to Turn Helpfulness Into Marketing Greatness http://bit.ly/bwAIvo via @JayBaer

  • http://twitter.com/pixarchnet/status/19890085102 Pixarch

    RT @mike_stelzner: 5 Ways to Turn Helpfulness Into Marketing Greatness http://bit.ly/bwAIvo via @JayBaer

  • http://twitter.com/onlineresults/status/19890850199 OnlineResults

    RT @jaybaer: 5 Ways to Turn Helpfulness Into Marketing Greatness http://ht.ly/2hOZO

  • http://twitter.com/onlineresults/status/19890850199 OnlineResults

    RT @jaybaer: 5 Ways to Turn Helpfulness Into Marketing Greatness http://ht.ly/2hOZO

  • http://twitter.com/onlineresults/status/19890850199 OnlineResults

    RT @jaybaer: 5 Ways to Turn Helpfulness Into Marketing Greatness http://ht.ly/2hOZO

  • http://twitter.com/onlineresults/status/19890850199 OnlineResults

    RT @jaybaer: 5 Ways to Turn Helpfulness Into Marketing Greatness http://ht.ly/2hOZO

  • http://twitter.com/onlineresults/status/19890850199 OnlineResults

    RT @jaybaer: 5 Ways to Turn Helpfulness Into Marketing Greatness http://ht.ly/2hOZO

  • http://twitter.com/onlineresults/status/19890850199 OnlineResults

    RT @jaybaer: 5 Ways to Turn Helpfulness Into Marketing Greatness http://ht.ly/2hOZO

  • http://twitter.com/onlineresults/status/19890850199 OnlineResults

    RT @jaybaer: 5 Ways to Turn Helpfulness Into Marketing Greatness http://ht.ly/2hOZO

  • http://twitter.com/onlineresults/status/19890850199 OnlineResults

    RT @jaybaer: 5 Ways to Turn Helpfulness Into Marketing Greatness http://ht.ly/2hOZO

  • http://twitter.com/tweetmaker/status/19891558626 Jim Alexander

    5 Ways to Turn Helpfulness Into Marketing Greatness http://bit.ly/d478ps via @jaybaer

  • http://twitter.com/raodyboy/status/19891570167 Arjun

    RT @rubanphukan: Achieve marketing greatness by being helpful http://bit.ly/aIL6ef

  • http://twitter.com/fabulousgifts/status/19899634524 Fabiana vande Paverd

    RT @Mike_Stelzner: 5 Ways to Turn Helpfulness Into Marketing Greatness http://bit.ly/bwAIvo via @JayBaer

  • http://twitter.com/uskovic/status/19900203653 Danielle Uskovic

    RT @marismith: 5 Simple Ways to Turn Helpfulness Into Marketing Gold: http://bit.ly/b8Brg7 /via @jaybaer [Love it!! & Go Canada!]

  • http://twitter.com/ambicionz/status/19904673659 Doreen DeJesus

    5 Ways to Turn Helpfulness Into Marketing Greatness – http://ht.ly/2iL9m

  • http://twitter.com/ameliatimbers/status/19906914774 Amelia Timbers

    RT @Flowtown: Forget The Hard Sell And Try Being Helpful Instead by @jaybaer http://ow.ly/2iq4l > core of #CSR

  • http://twitter.com/larrycenter/status/19908714833 Larry Center

    The secret to social media marketing — be helpful to our customers, don't focus on features of our own products http://bit.ly/dwYYT7

  • http://twitter.com/mschechter/status/19909649837 Michael Schechter

    5 Ways to Turn Helpfulness Into Marketing Greatness http://instapaper.com/zw5u0u01D

  • http://twitter.com/b2bbloggers/status/19910236358 Jeremy Victor

    Just read: 5 Ways to Turn Helpfulness Into Marketing Greatness http://ow.ly/2iO2Q via @jaybear

  • http://twitter.com/jeremyvictor/status/19910240600 Jeremy Victor

    Just read: 5 Ways to Turn Helpfulness Into Marketing Greatness http://ow.ly/2iO95 via @jaybear

  • http://twitter.com/nancycawleyjean/status/19912730761 NancyCawleyJean

    Nice post by @JayBaer — 5 ways to turn helpfulness into marketing greatness http://bit.ly/dwYYT7

  • http://twitter.com/dannydevriendt/status/19914864635 Danny Devriendt

    Great read! – Brands: Want to make a difference? Try to help :-)http://bit.ly/dwYYT7 #pnid

  • http://twitter.com/giuliadini/status/19915308709 Giulia Dini

    Brilliant! RT @dannydevriendt Great read! – Brands: Want to make a difference? Try to help :-)http://bit.ly/dwYYT7

  • http://twitter.com/lynn_adams/status/19921052345 Lynn Adams

    RT @larrycenter: The secret to social media marketing — be helpful to our customers, don't focus on features of our own products http://bit.ly/dwYYT7

  • http://twitter.com/loveland365/status/19922306051 Lovelanders in Colo.

    RT @MariSmith 5 Simple Ways to Turn Helpfulness Into Marketing Gold: http://bit.ly/b8Brg7 /via @jaybaer [Love it!! & Go Canada!]

  • http://twitter.com/intersection1/status/19924732716 Mark Smiciklas

    5 Ways to Turn Helpfulness Into Marketing Greatness – Convince & Convert http://ow.ly/2iDMr

  • http://twitter.com/maryelaineorr/status/19928755991 Mary Orr

    Examples are B2C-oriented, but good takeaways for B2B RT @jaybaer: 5 Ways to Turn Helpfulness Into Marketing Greatness http://bit.ly/b8Brg7

  • http://twitter.com/timmonsandco/status/19932122411 Rich Timmons

    5 Ways to Turn Helpfulness Into Marketing Greatness http://bit.ly/9HsQAg #marketing #strategy #advertisement

  • http://twitter.com/kenbentlage/status/19933607711 Ken Bentlage

    Instead of using social media to sell to your customers, provide useful info instead http://bit.ly/9h0xqL

  • http://twitter.com/rinforsideweb/status/19935078352 Rinforside web

    5 Ways to Turn Helpfulness Into #Marketing Greatness http://bit.ly/b8Brg7 #onlinemarketing

  • http://twitter.com/jaycbee/status/19938557007 Jazz Baker

    Forget the hard sell and try being helpful instead http://bit.ly/9nDiLB

  • http://twitter.com/rbakercnn/status/19938758748 R Baker

    Forget the hard sell and try being helpful instead ~http://bit.ly/9nDiLB rt @jaycbee

  • http://twitter.com/emilyfitzhugh/status/19946281984 Sodapopgirl

    5 Ways to Turn Helpfulness Into Marketing Greatness – http://bit.ly/b8Brg7 >>>> great article

  • http://twitter.com/talenttalks/status/19949029988 Kelly Blokdijk, SPHR

    RT @jaybaer: 5 Ways to Turn Helpfulness Into Marketing Greatness http://bit.ly/b8Brg7

  • carlabobka

    Any accountant will tell you goodwill is as valuable than sales. Goodwill shows up on the balance sheet and it stays there until you do something to write it off. Sales is fleeting, it has to be re-created every blasted quarter. Sales does produce cashflow, and you can't pay for a cab ride with goodwill.

  • http://www.convinceandconvert.com jaybaer

    Awesome analogy. Thanks!

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  • http://twitter.com/mancards/status/19969079092 Jason Barnes

    RT @emilyfitzhugh: 5 Ways to Turn Helpfulness Into Marketing Greatness – http://bit.ly/b8Brg7 >>>> great article

  • http://twitter.com/mancards/status/19969079092 Jason Barnes

    RT @emilyfitzhugh: 5 Ways to Turn Helpfulness Into Marketing Greatness – http://bit.ly/b8Brg7 >>>> great article

  • http://twitter.com/mrktingrenegade/status/19987230480 Paul Gothier

    RT @jaybaer: 5 Ways to Turn Helpfulness Into Marketing Greatness http://bit.ly/b8Brg7

  • http://twitter.com/carlabobka/status/19987990741 Carla Bobka

    2 solid examples here> 5 Ways to Turn Helpfulness Into Marketing Greatness | Convince & Convert http://ow.ly/2j7Ak

  • http://twitter.com/jenniferwomble/status/20000513053 JenniferWomble

    RT @jaybaer: 5 Ways to Turn Helpfulness Into Marketing Greatness http://bit.ly/b8Brg7

  • Bcotier

    Here is my pain point: You sent me a great post. I read it without clicking on anything Excellent! Mater of fact that gets a standing ovation… But now I want to share it…. Feel my pain….
    I have to leave my email to a browser… on a mobile device that could well spell a don't bother. By the way your post looks GREAT on a mobile device.

    This was another excellent post.

  • http://www.convinceandconvert.com jaybaer

    Thanks. I appreciate that.

    Jay Baer
    (via iPhone)

  • http://www.convinceandconvert.com jaybaer

    Thanks. I appreciate that.

    Jay Baer
    (via iPhone)

  • http://twitter.com/sitelabbers/status/20009526305 SiteLab Interactive

    Forget the hard sell and try being helpful instead. "5 Ways to Turn Helpfulness Into Marketing Greatness" http://ow.ly/2iXZI

  • http://twitter.com/bcotier/status/20010235160 Bonnie Cotier

    Are you doing this? RT @jaybaer: 5 Ways to Turn Helpfulness Into Marketing Greatness http://bit.ly/b8Brg7

  • http://twitter.com/bcotier/status/20010235160 Bonnie Cotier

    Are you doing this? RT @jaybaer: 5 Ways to Turn Helpfulness Into Marketing Greatness http://bit.ly/b8Brg7

  • http://twitter.com/jlevymedia/status/20018980345 Justin Levy

    5 Ways to Turn Helpfulness Into Marketing Greatness http://j.mp/aZn8oj

  • http://twitter.com/sweta_s_patel/status/20028354591 Sweta Patel

    5 Simple Ways to Turn Helpfulness Into Marketing Gold: http://bit.ly/b8Brg7 #marketing #socialmedia #smo #sm

  • http://twitter.com/seo_profit/status/20029097616 Diana

    5 Simple Ways to Turn Helpfulness Into Marketing Gold: http://bit.ly/b8Brg7 #marketing #socialmedia #smo #sm http://goo.gl/fb/fv4jn

  • http://twitter.com/travsocialmedia/status/20029543200 Travis Hodges

    5 Simple Ways to Turn Helpfulness Into Marketing Gold: http://bit.ly/b8Brg7 #marketing #socialmedi.. http://bit.ly/bSf43Z via @YoTwits

  • http://twitter.com/spanacakis/status/20068828369 stéphane P.

    5 Ways to Turn Helpfulness Into Marketing Greatness – http://bit.ly/b8Brg7 #in

  • http://twitter.com/bloomgfootprint/status/20074089829 Katie Fox

    5 Ways to Turn Helpfulness Into Marketing Greatness | @jaybaer http://bit.ly/duHjzm

  • http://twitter.com/litts_plumbing/status/20076360833 Litt’s Plumbing

    RT @BloomgFootprint: 5 Ways to Turn Helpfulness Into Marketing Greatness | @jaybaer http://bit.ly/duHjzm

  • http://twitter.com/newpueblosmm/status/20083700098 Kathy Weir

    Content is the key to social media success. Is your business providing helpful content to your fans or are all… http://fb.me/E64pEq3T

  • http://twitter.com/aaker/status/20092882075 Jennifer Aaker

    The difference between helping and selling. http://bit.ly/9JtSpO) via @carenmagill #rethinkingmarketing

  • http://twitter.com/lisarangel/status/20093040127 Lisa Rangel

    RT @aaker: The difference between helping and selling. http://bit.ly/9JtSpO) via @carenmagill #rethinkingmarketing

  • http://twitter.com/thirdeye3/status/20093081836 Κοnstantina Zoehrer

    RT @aaker: The difference between helping and selling. http://bit.ly/9JtSpO) via @carenmagill #rethinkingmarketing

  • http://twitter.com/dmanburger/status/20097492307 dmanburger

    RT @aaker: The difference between helping and selling. http://bit.ly/9JtSpO) via @carenmagill #rethinkingmarketing

  • http://twitter.com/socialmediafltr/status/20105108110 Social Media Filter

    RT @jaybaer 5 Ways to Turn Helpfulness Into Marketing Greatness http://om.ly/pvMZ

  • http://twitter.com/socialmediafltr/status/20105108110 Social Media Filter

    RT @jaybaer 5 Ways to Turn Helpfulness Into Marketing Greatness http://om.ly/pvMZ

  • http://twitter.com/socialmediafltr/status/20105108110 Social Media Filter

    RT @jaybaer 5 Ways to Turn Helpfulness Into Marketing Greatness http://om.ly/pvMZ

  • http://twitter.com/socialmediafltr/status/20105108110 Social Media Filter

    RT @jaybaer 5 Ways to Turn Helpfulness Into Marketing Greatness http://om.ly/pvMZ

  • http://twitter.com/elysiabrooker/status/20105141493 Elysia Brooker

    Why are you so awesome, all of the time. RT @jaybaer: 5 Ways to Turn Helpfulness Into Marketing Greatness http://om.ly/pvMZ

  • http://twitter.com/elysiabrooker/status/20105141493 Elysia Brooker

    Why are you so awesome, all of the time. RT @jaybaer: 5 Ways to Turn Helpfulness Into Marketing Greatness http://om.ly/pvMZ

  • http://twitter.com/elysiabrooker/status/20105141493 Elysia Brooker

    Why are you so awesome, all of the time. RT @jaybaer: 5 Ways to Turn Helpfulness Into Marketing Greatness http://om.ly/pvMZ

  • http://twitter.com/elysiabrooker/status/20105141493 Elysia Brooker

    Why are you so awesome, all of the time. RT @jaybaer: 5 Ways to Turn Helpfulness Into Marketing Greatness http://om.ly/pvMZ

  • http://twitter.com/focuscom/status/20105222204 Focus Communications

    RT @jaybaer: 5 Ways to Turn Helpfulness Into Marketing Greatness http://om.ly/pvMZ

  • http://twitter.com/focuscom/status/20105222204 Focus Communications

    RT @jaybaer: 5 Ways to Turn Helpfulness Into Marketing Greatness http://om.ly/pvMZ

  • http://twitter.com/focuscom/status/20105222204 Focus Communications

    RT @jaybaer: 5 Ways to Turn Helpfulness Into Marketing Greatness http://om.ly/pvMZ

  • http://twitter.com/focuscom/status/20105222204 Focus Communications

    RT @jaybaer: 5 Ways to Turn Helpfulness Into Marketing Greatness http://om.ly/pvMZ

  • http://twitter.com/lalitd/status/20105423804 Lalit Dhadphale

    RT @jaybaer: 5 Ways to Turn Helpfulness Into Marketing Greatness http://om.ly/pvMZ

  • http://twitter.com/lalitd/status/20105423804 Lalit Dhadphale

    RT @jaybaer: 5 Ways to Turn Helpfulness Into Marketing Greatness http://om.ly/pvMZ

  • http://twitter.com/lalitd/status/20105423804 Lalit Dhadphale

    RT @jaybaer: 5 Ways to Turn Helpfulness Into Marketing Greatness http://om.ly/pvMZ

  • http://twitter.com/lalitd/status/20105423804 Lalit Dhadphale

    RT @jaybaer: 5 Ways to Turn Helpfulness Into Marketing Greatness http://om.ly/pvMZ

  • http://twitter.com/ellenhoenig/status/20105569818 Ellen Hoenig Carlson

    Helpfulness =value?! RT @jaybaer 5 Ways to Turn Helpfulness Into Marketing Greatness http://om.ly/pvMZ #marketing

  • http://twitter.com/ellenhoenig/status/20105569818 Ellen Hoenig Carlson

    Helpfulness =value?! RT @jaybaer 5 Ways to Turn Helpfulness Into Marketing Greatness http://om.ly/pvMZ #marketing

  • http://twitter.com/ellenhoenig/status/20105569818 Ellen Hoenig Carlson

    Helpfulness =value?! RT @jaybaer 5 Ways to Turn Helpfulness Into Marketing Greatness http://om.ly/pvMZ #marketing

  • http://twitter.com/ellenhoenig/status/20105569818 Ellen Hoenig Carlson

    Helpfulness =value?! RT @jaybaer 5 Ways to Turn Helpfulness Into Marketing Greatness http://om.ly/pvMZ #marketing

  • http://twitter.com/nancymyrland/status/20105833247 Nancy Myrland

    Really enjoyed reading your post Jay–> RT @jaybaer: 5 Ways to Turn Helpfulness Into Marketing Greatness http://om.ly/pvMZ

  • http://twitter.com/nancymyrland/status/20105833247 Nancy Myrland

    Really enjoyed reading your post Jay–> RT @jaybaer: 5 Ways to Turn Helpfulness Into Marketing Greatness http://om.ly/pvMZ

  • http://twitter.com/nancymyrland/status/20105833247 Nancy Myrland

    Really enjoyed reading your post Jay–> RT @jaybaer: 5 Ways to Turn Helpfulness Into Marketing Greatness http://om.ly/pvMZ

  • http://twitter.com/nancymyrland/status/20105833247 Nancy Myrland

    Really enjoyed reading your post Jay–> RT @jaybaer: 5 Ways to Turn Helpfulness Into Marketing Greatness http://om.ly/pvMZ

  • http://twitter.com/kellyjowen/status/20106152290 Kelly Owen

    RT @jaybaer: 5 Ways to Turn Helpfulness Into Marketing Greatness http://om.ly/pvMZ

  • http://twitter.com/kellyjowen/status/20106152290 Kelly Owen

    RT @jaybaer: 5 Ways to Turn Helpfulness Into Marketing Greatness http://om.ly/pvMZ

  • http://twitter.com/rizzotees/status/20107167661 Chris Reimer

    RT @jaybaer: 5 Ways to Turn Helpfulness Into Marketing Greatness http://om.ly/pvMZ

  • http://twitter.com/rizzotees/status/20107167661 Chris Reimer

    RT @jaybaer: 5 Ways to Turn Helpfulness Into Marketing Greatness http://om.ly/pvMZ

  • http://twitter.com/jerrykfreeman/status/20108065893 Jerry Freeman

    5 Ways to Turn Helpfulness Into #Marketing Greatness http://om.ly/pvMZ RT @jaybaer Nice List. #b2b #rentention

  • http://twitter.com/jerrykfreeman/status/20108065893 Jerry Freeman

    5 Ways to Turn Helpfulness Into #Marketing Greatness http://om.ly/pvMZ RT @jaybaer Nice List. #b2b #rentention

  • http://twitter.com/ingridtappin/status/20119675080 Ingrid Tappin

    5 Ways to Turn Helpfulness Into Marketing Greatness http://om.ly/pvMZ by @jaybaer

  • http://twitter.com/mgravesyde/status/20131265276 Michael Graves

    5 Ways to Turn Helpfulness Into Marketing Greatness – http://bit.ly/b8Brg7

  • http://twitter.com/bisquich/status/20136012643 Lee Riley

    5 Ways to Turn Helpfulness Into Marketing Greatness #in http://viigo.im/4oXS

  • http://twitter.com/contextoptional/status/20136113107 Context Optional

    Forget the hard sell and try being helpful instead – http://bit.ly/a57GqY

  • http://twitter.com/andreivanchuk/status/20138060541 Andre Ivanchuk

    RT @jaybaer: 5 Ways to Turn Helpfulness Into Marketing Greatness http://om.ly/pvMZ

  • http://twitter.com/scotdurward/status/20141552180 Scot Durward

    RT @AndreIvanchuk: RT @jaybaer: 5 Ways to Turn Helpfulness Into Marketing Greatness http://om.ly/pvMZ

  • http://twitter.com/kyleplacy/status/20142338964 Kyle Lacy

    5 Ways to Turn Helpfulness Into Marketing Greatness > http://ow.ly/2jFmZ (great post by @jaybaer)

  • http://twitter.com/fleurdeleigh/status/20142390315 Leigh Caraccioli

    RT @kyleplacy: 5 Ways to Turn Helpfulness Into Marketing Greatness http://ow.ly/2jFmZ (great post by @jaybaer)

  • http://twitter.com/conversionation/status/20142520498 J-P De Clerck

    RT @kyleplacy: 5 Ways to Turn Helpfulness Into Marketing Greatness > http://ow.ly/2jFmZ (great post by @jaybaer)

  • http://twitter.com/jvanrijn/status/20143445291 Jordie van Rijn

    5 Ways to Turn Helpfulness Into Marketing Greatness > http://ow.ly/2jFmZ (great post by @jaybaer) via @kyleplacy

  • http://twitter.com/mixpo/status/20145412966 Mixpo | DVA

    Design video ads that help rather than simply sell? RT @jaybaer 5 Ways to Turn Helpfulness Into Marketing Greatness http://ht.ly/2hOZO

  • http://twitter.com/patrick_dague/status/20145496735 Patrick Dague

    Develop Real Estate Investor Relationships – these 5 tips may apply: http://bit.ly/a57GqY

  • http://twitter.com/brett/status/20147564388 Brett Petersel

    5 Ways to Turn Helpfulness Into Marketing Greatness http://om.ly/pvMZ (via @jaybaer)

  • http://twitter.com/amdresearch/status/20157023138 Anna Marie Dunn

    Forget the hard sell and try being helpful instead – http://ow.ly/2jfJE

  • http://twitter.com/mickeylonchar/status/20160673284 Mickey Lonchar

    5 Ways to turn helpfulness into marketing greatness. Good advice from @JayBaer | http://ht.ly/2jWdb

  • http://twitter.com/markandphil/status/20160814625 Mark and Phil

    RT @brett: 5 Ways to Turn Helpfulness Into Marketing Greatness http://om.ly/pvMZ (via @jaybaer)

  • http://twitter.com/schutzsmith/status/20160815846 Daniel Schutzsmith

    RT @brett: 5 Ways to Turn Helpfulness Into Marketing Greatness http://om.ly/pvMZ (via @jaybaer)

  • http://twitter.com/chatterboxmc/status/20161512543 CHATTERBOX! Media

    RT @jaybaer 5 Ways to Turn Helpfulness Into Marketing Greatness http://om.ly/pyNA

  • http://twitter.com/mediafunnel/status/20163495597 MediaFunnel

    Forget the hard sell and try being helpful instead http://bit.ly/bFIYbT #socialmedia ^NG

  • http://twitter.com/brientate/status/20163651007 Brien

    RT @mediafunnel: Forget the hard sell and try being helpful instead http://bit.ly/bFIYbT #socialmedia ^NG

  • http://twitter.com/socialmktg_am/status/20165333428 Ann Marie Bland

    5 Ways to Turn Helpfulness Into Marketing Greatness http://bit.ly/b8Brg7 RT @jaybaer:

  • http://twitter.com/masismore/status/20174080277 Michael Sarles

    5 Ways to Turn Helpfulness Into Marketing Greatness http://bit.ly/b8Brg7 RT @jaybaer @SocialMktg_AM

  • http://twitter.com/masismore/status/20174080277 Michael Sarles

    5 Ways to Turn Helpfulness Into Marketing Greatness http://bit.ly/b8Brg7 RT @jaybaer @SocialMktg_AM

  • http://twitter.com/masismore/status/20174080277 Michael Sarles

    5 Ways to Turn Helpfulness Into Marketing Greatness http://bit.ly/b8Brg7 RT @jaybaer @SocialMktg_AM

  • http://twitter.com/masismore/status/20174080277 Michael Sarles

    5 Ways to Turn Helpfulness Into Marketing Greatness http://bit.ly/b8Brg7 RT @jaybaer @SocialMktg_AM

  • http://twitter.com/masismore/status/20174080277 Michael Sarles

    5 Ways to Turn Helpfulness Into Marketing Greatness http://bit.ly/b8Brg7 RT @jaybaer @SocialMktg_AM

  • http://twitter.com/mlburgio/status/20181186186 meredith burgio

    RT @jaybaer: 5 Ways to Turn Helpfulness Into Marketing Greatness http://om.ly/pvMZ

  • http://twitter.com/adebbit/status/20220978656 Deb A

    Five ways to turn helpfulness into marketing greatness: http://bit.ly/b8Brg7 [via jaybaer]

  • http://twitter.com/cbwhittemore/status/20226461839 CB Whittemore

    5 ways to turn helpfulness into marketing greatness fr @jaybaer http://bit.ly/dmQxh9 inspiring #practicalmktr

  • http://twitter.com/janinedarling/status/20260778913 Janine Darling

    Want to be the brand that's really great? Stop selling and start helping. http://bit.ly/cA5fOb

  • http://twitter.com/dl101/status/20266402908 Diana Lewis

    RT @jaybaer: 5 Ways to Turn Helpfulness Into Marketing Greatness http://bit.ly/b8Brg7

  • http://twitter.com/kaiserasb/status/20281079703 H.J. Kaiser ASB

    RT @DL101: RT @jaybaer: 5 Ways to Turn Helpfulness Into Marketing Greatness http://bit.ly/b8Brg7

  • http://twitter.com/sarahmuff/status/20319518600 Sarah Muff

    5 Ways to Turn Helpfulness Into Marketing Greatness from @jaybaer: http://om.ly/pvMZ #socialmedia #marketing

  • http://twitter.com/stevesonn/status/20422218653 Steve Sonn

    5 Ways to Turn Helpfulness Into Marketing Greatness
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  • http://twitter.com/stevesonn/status/20422218653 Steve Sonn

    5 Ways to Turn Helpfulness Into Marketing Greatness
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  • http://twitter.com/stevesonn/status/20422218653 Steve Sonn

    5 Ways to Turn Helpfulness Into Marketing Greatness
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  • http://twitter.com/stevesonn/status/20422218653 Steve Sonn

    5 Ways to Turn Helpfulness Into Marketing Greatness
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  • http://twitter.com/stevesonn/status/20422218653 Steve Sonn

    5 Ways to Turn Helpfulness Into Marketing Greatness
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  • http://twitter.com/stevesonn/status/20422218653 Steve Sonn

    5 Ways to Turn Helpfulness Into Marketing Greatness
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  • http://twitter.com/stevesonn/status/20422218653 Steve Sonn

    5 Ways to Turn Helpfulness Into Marketing Greatness
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  • http://twitter.com/stevesonn/status/20422218653 Steve Sonn

    5 Ways to Turn Helpfulness Into Marketing Greatness
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  • http://twitter.com/stevesonn/status/20422218653 Steve Sonn

    5 Ways to Turn Helpfulness Into Marketing Greatness
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  • http://twitter.com/stevesonn/status/20422218653 Steve Sonn

    5 Ways to Turn Helpfulness Into Marketing Greatness
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  • http://twitter.com/stevesonn/status/20422218653 Steve Sonn

    5 Ways to Turn Helpfulness Into Marketing Greatness
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  • http://twitter.com/stevesonn/status/20422218653 Steve Sonn

    5 Ways to Turn Helpfulness Into Marketing Greatness
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  • http://twitter.com/stevesonn/status/20422218653 Steve Sonn

    5 Ways to Turn Helpfulness Into Marketing Greatness
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  • http://twitter.com/stevesonn/status/20422218653 Steve Sonn

    5 Ways to Turn Helpfulness Into Marketing Greatness
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  • http://twitter.com/stevesonn/status/20422218653 Steve Sonn

    5 Ways to Turn Helpfulness Into Marketing Greatness
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  • http://twitter.com/stevesonn/status/20422218653 Steve Sonn

    5 Ways to Turn Helpfulness Into Marketing Greatness
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  • http://twitter.com/stevesonn/status/20422218653 Steve Sonn

    5 Ways to Turn Helpfulness Into Marketing Greatness
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  • http://twitter.com/stevesonn/status/20422218653 Steve Sonn

    5 Ways to Turn Helpfulness Into Marketing Greatness
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  • http://twitter.com/stevesonn/status/20422218653 Steve Sonn

    5 Ways to Turn Helpfulness Into Marketing Greatness
    http://ping.fm/E4ycT

  • http://twitter.com/stevesonn/status/20422218653 Steve Sonn

    5 Ways to Turn Helpfulness Into Marketing Greatness
    http://ping.fm/E4ycT

  • http://twitter.com/stevesonn/status/20422218653 Steve Sonn

    5 Ways to Turn Helpfulness Into Marketing Greatness
    http://ping.fm/E4ycT

  • http://twitter.com/stevesonn/status/20422218653 Steve Sonn

    5 Ways to Turn Helpfulness Into Marketing Greatness
    http://ping.fm/E4ycT

  • http://twitter.com/stevesonn/status/20422218653 Steve Sonn

    5 Ways to Turn Helpfulness Into Marketing Greatness
    http://ping.fm/E4ycT

  • http://twitter.com/stevesonn/status/20422218653 Steve Sonn

    5 Ways to Turn Helpfulness Into Marketing Greatness
    http://ping.fm/E4ycT

  • http://twitter.com/stevesonn/status/20422218653 Steve Sonn

    5 Ways to Turn Helpfulness Into Marketing Greatness
    http://ping.fm/E4ycT

  • http://twitter.com/stevesonn/status/20422218653 Steve Sonn

    5 Ways to Turn Helpfulness Into Marketing Greatness
    http://ping.fm/E4ycT

  • http://twitter.com/stevesonn/status/20422218653 Steve Sonn

    5 Ways to Turn Helpfulness Into Marketing Greatness
    http://ping.fm/E4ycT

  • http://twitter.com/stevesonn/status/20422218653 Steve Sonn

    5 Ways to Turn Helpfulness Into Marketing Greatness
    http://ping.fm/E4ycT

  • http://twitter.com/stevesonn/status/20422218653 Steve Sonn

    5 Ways to Turn Helpfulness Into Marketing Greatness
    http://ping.fm/E4ycT

  • http://twitter.com/stevesonn/status/20422218653 Steve Sonn

    5 Ways to Turn Helpfulness Into Marketing Greatness
    http://ping.fm/E4ycT

  • http://twitter.com/paniaguai/status/20456282051 paniaguai

    5 Ways to Turn Helpfulness Into Marketing Greatness | Blogging and Content Creation | Social Media Consulting -… http://ff.im/-oNSxn

  • http://twitter.com/paniaguai/status/20456282051 paniaguai

    5 Ways to Turn Helpfulness Into Marketing Greatness | Blogging and Content Creation | Social Media Consulting -… http://ff.im/-oNSxn

  • http://twitter.com/paniaguai/status/20456282051 paniaguai

    5 Ways to Turn Helpfulness Into Marketing Greatness | Blogging and Content Creation | Social Media Consulting -… http://ff.im/-oNSxn

  • http://twitter.com/commondeeds/status/20548051425 CommonDeeds

    RT @aaker: The difference between helping and selling. http://bit.ly/9JtSpO) via @carenmagill #rethinkingmarketing

  • http://twitter.com/michael_mba/status/20575331635 Michael

    Helping or Selling: 5 Ways to Turn Helpfulness Into Marketing Greatness http://bit.ly/bCAo91 #SocialMedia #marketing

  • http://twitter.com/bobarronccim/status/20576491429 Bo Barron, CCIM

    RT @Michael_MBA: Helping or Selling: 5 Ways to Turn Helpfulness Into Marketing Greatness http://bit.ly/bCAo91 #SocialMedia #marketing

  • http://twitter.com/leejohnsonseo/status/20741956428 Lee Johnson

    http://is.gd/eazi6 – Check this out: 5 Ways to Turn Helpfulness Into Marketing Greatness

  • http://twitter.com/leejohnsonseo/status/20750094541 Lee Johnson

    5 Ways to Turn Helpfulness Into Marketing Greatness – http://bit.ly/bp1ujs

  • http://twitter.com/gtargirl/status/20828483668 Debby Alten

    RT @jaybaer: 5 Ways to Turn Helpfulness Into Marketing Greatness http://bit.ly/b8Brg7

  • http://twitter.com/kelleybriggs/status/21059930226 kelleybriggs

    Forget the hard sell and try being helpful instead http://bit.ly/dwYYT7

  • http://twitter.com/socialmediafltr/status/21060001704 socialmediafltr

    RT @KelleyBriggs Forget the hard sell and try being helpful instead http://bit.ly/dwYYT7

  • http://twitter.com/bishopsb2b/status/21060133027 bishopsb2b

    RT @KelleyBriggs – Forget the hard sell and try being helpful instead http://bit.ly/dwYYT7

  • http://twitter.com/bishopsb2b/status/21115475535 James Bishop

    Forget the hard sell and try being helpful instead – http://bit.ly/dwYYT7

  • http://twitter.com/breanneph/status/21290990861 Breanne P H

    "5 Ways to Turn Helpfulness Into Marketing Greatness; Social Media Consulting" ( http://bit.ly/dC4cmJ )

  • http://twitter.com/tcmeister/status/21418509506 Tony Meister

    Great article on 5 ways to turn helpfulness into Marketing Genius from @jaybaer – http://ow.ly/2odxo

  • http://twitter.com/marinemarketing/status/21587628262 Marine Marketing

    5 ways to turn helpfulness into marketing greatness? http://ht.ly/2q4Bi

  • http://twitter.com/keelysaye/status/21691735543 KeelySaye

    RT @jaybaer: 5 Ways to Turn Helpfulness Into Marketing Greatness http://bit.ly/b8Brg7

  • http://twitter.com/westlingk/status/21952285460 Kenneth Westling

    Forget the hard sell and try being helpful instead http://ow.ly/2tb3s

  • letstalkandchat

    I just found a great company that builds websites for info products. To keep your costs low, they’ll mentor you on how to create your site, design a marketing funnel (one of the guys works in Hollywood and makes really slick videos), and the other guy programmed Myspace. If you’re looking to have professional web design for your small business and not waste any time or money then check their site out. Check them out: http://www.mikelmurphy.com/easy-info-product-site-system/