Digital Marketing, PR 20

Blogger Outreach Software That Will Make You Do a Happy Dance

blogger outreach program grouphigh

Flickr image from slettvet

Jay Baer Blog PostBlogger outreach is a major part of many agencies’ social media offerings, and finding and managing relationships with bloggers is often a time-consuming, Sisyphean task that usually gets foisted upon junior team members who then spend dozens of hours on random Google searches and lame email pitches.

Let’s fix that.

First, understand the 4 ways bloggers differ from reporters. This will help you think of the right type of bloggers for your outreach, and help your agency craft better pitches.

Second, I very much recommend agencies get a GroupHigh software license to help find bloggers and manage relationships with them. For combined online/offline programs, or programs where you want to combine outreach with press release distribution and measurement, there may be other solutions that are more appropriate (Cision, for instance). But for straight online-only blogger outreach, I love GroupHigh.

GroupHigh Makes Blogger Outreach Easier

GroupHigh maintains an incredibly extensive database of blogs and bloggers that includes social media data that has taken on increasing importance in modern outreach programs. For example, GroupHigh can show you not only what topics a blog writes about, but also how many Instagram, Pinterest, YouTube, Twitter and Facebook followers that blogger has. So, if you’re trying to reach bloggers that are also disproportionately influential on Instagram, GroupHigh enables you to find them quickly and effectively. Note, however, that it doesn’t work the other way around (at least not yet). You can’t find Instagram influencers, and then determine who among them has a blog. You find bloggers in GroupHigh, and then can layer other social data on top.

There are three ways to use this blogger outreach software:

1. Sift, Sort, and Score Your Own Blogger List

Many agencies who have been working a blogger outreach program for a while have their own list(s) that have been developed; somewhat haphazardly in some cases, but developed nevertheless. Using GroupHigh, you can upload these lists and compare and contrast blogs by Twitter followers, MOZrank (a measure of search optimization), Pinterest followers, geography, whether they accept guest posts (a very nice feature), and more than two dozen other data points.

The blogger outreach profile for David Armano's Logic EmotionFor instance, here’s just part of the blogger profile on David Armano’s Logic + Emotion blog, which shows his 55,000+ Twitter followers, Pinterest followers, and other details. Note that David has an Instagram account, and a G+ account, but they don’t show up in GroupHigh because they aren’t linked from his blog. Same with David’s Facebook, which is a personal account, not tied to Logic + Emotion.

One of the other very handy features of importing your own blogger outreach lists into the software is that GroupHigh will automatically find the contact person or contact form for each blog, and add them to your account. A real time saver.

2. Improve Your Blogger Outreach Program With Better Search

Group High Blogger Outreach Software

Filtered search helps you find the right bloggers

Recently, GroupHigh added a new filtered search mechanism that has made drilling down in the blogger database even easier and more fruitful. If you were running a blogger outreach program that needed to find bloggers in California, who write about restaurants, have at least 500 Twitter followers, and have posted at least once in the past 30 days, you can run that query in about 30 seconds. I just did, and found 1,854 matches. That’s too many to deal with initially, so I added a filter for an SEO rank of 5 or better, and an active Pinterest presence, and brought the list size down to a manageable 173 blogs.

I can then sort the list by any data point, and manually investigate their suitability. This is highly recommended because you’ll occasionally find a blog that meets the filtering criteria, but just isn’t quite right for what you’re trying to pitch. This process is easy because GroupHigh provides direct links to all the blog’s most recent posts, and to all of their findable and attributable social networks. 

You can also export any lists you create as .csv files.

3. Run Your Blogger Outreach Program With Integrated Contact Management

Once you’ve added blogs to your list, you can access the multi-function contact center, which shows you email address (or URL of contact form), updated social media stats and other metrics, and allows you to assign the blog to someone on your team and/or add an activity (like a note saying you sent a pitch). For example, here’s the contact console for my blog in GroupHigh, which shows our contact us page, our about page, my email address, recent posts and more.

group high blogger outreach programThis is very handy for keeping track of which bloggers you’ve approached, and when, instead of trying to manage it in Excel…or worse.

The Skinny

The user interface for GroupHigh isn’t as easy-to-use as I’d like to see it, but CEO Andy Theimer tells me they just brought about a new designer that will be cleaning it up soon. Also, like any database of this type, there are occasional data inaccuracies. But, I’ve personally used this tool a lot, and have found it to be remarkably consistent.

The point of GroupHigh – and any blogger outreach software, really – is not to make human effort unnecessary, but rather to greatly reduce the time needed to research, organize, and manage your blogger outreach program. By this standard, GroupHigh delivers big time.

Pricing for GroupHigh starts at $9,000 per year for full access, but Andy Theimer tells me there may be special discounts available for Convince & Convert readers who request demos before the end of the year. There’s a landing page for that right here. Check it out.

Business Relationship (what’s this thing? I disclose my relationship using

Facebook Comments


      • Angela says

        Jay – you might want to check out my comment regarding my experience with GroupHigh. No sense sending loyal readers to a company that doesn’t seem to want the business.

        • Kristen Matthews says

          Hey Angela! Sorry to hear about your experience. I’m the marketing manager and have talked to my sales team about this. Sounds like the goal was to set expectations with pricing but I assure you that we are quite the friendly bunch over here and actually have an extensive customer support team that all of our clients are happy with. Sorry we got off on the wrong foot, let me know if there is anything I can personally help you with.

          • Angela says

            Hey Kristen, I appreciate your response! But my call was not a great introduction to your company. It felt like the salesperson was more interested in disqualifying us as a client so he could get off the phone. It also seemed like the 10k number was thrown out there for shock value rather than setting pricing expectations. Since it sounded like an above sticker “sucker price”, my response was an immediate “no”. The sad fact is, I simply wanted to be sold on your product and to see a clear demo to back up your claims.

            Also, since I heard your pricing was 3k two years ago and is obviously rapidly increasing, a suggestion would be to state starting prices on your site. Especially if your sales team wishes to only work with large brands.

            I can’t stress enough how the entire conversation with your team member felt like I was inconveniencing him. Major brands aren’t the only companies with cash to spend on marketing – something you might want to go over with your sales team. We certainly won’t be spending any of our budget with GroupHigh but maybe with some changes, you can turn other prospects into clients.

          • Angela says

            Also just discovered I was talking with the co-founder! Ah this makes so much sense now. He certainly is only interested in large brands. Excuse my complaining as it obviously won’t go anywhere. My advice would be to hire actual salespeople who like talking with other human beings.

  1. Monique Trottier says

    I also use GroupHigh and the recent improvements are great. Definitely a business to watch and great for agencies and SEOs doing outreach.

  2. BSA jeff says

    “Sift, Sort, and Score Your Own Blogger List” This line makes total sense in the blogging world. The beauty of blogging that one needs to understand is that the schools of thought in the tradiotnal sense in America need to evolve with new operations of today. Blogging casn be manipulated to reach your target audience as this informative article clearly shows.
    Jeff Gonzalez

    • says

      It wouldn’t be so bad if they had a small-scale option or scaled down features so you can see if the investment will be worth the payment.

  3. Angela says

    After doing my research online I was ready to pony up the $5k cash and called GroupHigh sales for a demo. I was met with a very bored sounding salesman who audibly sighed when I asked if he had a second to chat then quickly informed me prices start at $10,000 firm and that your ConvinceandConvert blog post was misinforming customers on the price. He refused to give me a demo since I’m with a startup and am “not a well known brand”. Honestly, his condescending attitude and the way he handled the call has put me off from GroupHigh. If that’s how they treat prospects who are ready to buy, I don’t want to know how they act once they have your money!

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