Community Management, Digital Marketing, Social Media Case Studies, Conferences and Events, Digital Agency Toolkit, PR 20

Digital and Dollars – Successfully Adding Online Marketing to Your Agency Services

I recently returned from my first-ever trip to beautiful Asheville, North Carolina. I was there speaking at the Counselor’s Academy PRSA annual conference. (Counselor’s Academy is the section of PRSA for owner’s of small and medium independent agencies).

One of the highlights of my trip was conducting a breakout session with my good friend and client Indra Gardiner (from Bailey Gardiner in San Diego), called “Digital & Dollars: Successfully Adding Social Media & Online Marketing to Your Agency Services Mix”

This session included much of what Indra and her partner Jon Bailey have been able to accomplish in the last two years, moving from a primarily traditional agency to a new media powerhouse. It’s a journey that’s similar to my own when I merged my digital agency (Mighty Interactive) to Off Madison Ave in 2005.

Here are the highlights:

A Colossal Opportunity

According to Forrester research, from 2009 – 2014, the average annual growth rate in digital marketing expenditures in the U.S. will range from 11% (the relatively mature email marketing), to 34% (social media). What other aspects of the marketing services business are likely to grow like that? Billboard? Direct mail? TV? Uhhh, no.

The Digital Ecosystem

There are four key planks to successfully offering online marketing services within your existing agency:

  • Search Marketing
  • Email Marketing
  • Social Media
  • Analytics and Reporting

Agencies can deliver real value to clients in each of these areas, and developing competencies is viable and achievable.

Note that I didn’t include Web design. While having some measure of Web design and programming capabilities is almost a requirement, being in the business of constructing Web sites and applications per se, is typically a losing proposition for most agencies that are not involved in that business at scale. The revenue stream is too intermittent, the employees too expensive, and the points of failure too numerous for most small agencies to successfully offer full-blown Web design services.

5 Key Success Factors

There are 5 critical components for agencies to successfully develop and sell online marketing capabilities:

  • Broaden Your Horizons. Fundamentally, you need to think bigger about what it means to be an “agency”
  • Sell Ingredients, Not Entrees. Digital marketing is not about being “agency of record” and doing everything for a particular client. It’s about building focused competencies that solve common client problems, and offering that specific service to a multitude of clients.
  • Get Your Foot in the Door Selling One Service. This focus on specificity rather than generality applies to business development, too. Don’t show up saying “we want to be your agency.” Show up saying “we want to triple the profits you generate from your email program, and track every click and every dime to prove it.”
  • Embrace Math. Online marketing success is more about science than art, and whomever keeps score eventually controls the budget. When I ran an agency, I put just as much stock in prospective employees’ Excel abilities as I did in their Word, Powerpoint, or Photoshop skills.
  • Adjust Staffing and Timelines. Digital marketing isn’t about campaigns, it’s about waterfalls. You’re ALWAYS marketing. Every search. Every click. Every Tweet. They are all an opportunity to win or lose at the micro-transaction level. That requires a consistency of attention that differs from most traditional agency staffing patterns.

17 Services. Which Are You Providing

I see 17 online marketing services that small and medium agencies (especially PR-focused firms) could credibly offer clients, if they made the effort to build competency:

  • Search Taxonomy Analysis
  • Search Opportunity Audits
  • Search Engine Optimization (not super duper hard core SEO, but intermediate level)
  • Blogger Outreach
  • Influencer Identification
  • Word of Mouth Campaigns
  • Online, Socially-Driven Campaigns & Contests
  • Mobile Apps & Campaigns (may require a technology partner)
  • Content Optimization & Strategy
  • Video Content Creation
  • Web Analytics & Testing
  • Email Effectiveness Audits
  • Social Anthropology (using things like Flowtown)
  • Email Results Optimization
  • Community Management
  • Social CRM Plans
  • Social Media Crisis Plans
Related
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  • http://twitter.com/lisahoffmann/status/14690097214 Lisa Hoffmann

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  • http://www.morningstarcomm.com Eric Morgenstern

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  • http://twitter.com/randylewiskemp/status/14695212208 Randy Kemp

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  • Ann Barks

    Great presentation, Jay. Thanks for bringing it to CA conference!

  • http://josehuitron.posterous.com/ Jose Huitron

    Jay, thanks for sharing these outstanding keys. 34% speaks volumes and highlights the fact that there is plenty of room for those who offer true value one service at a time filling needs and making an impact.

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  • http://twitter.com/emorgenstern/status/14702873887 Eric Morgenstern

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  • http://twitter.com/braundoug/status/14702943635 Doug Braun

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  • Sandi McCann

    Jay — this is great. I first heard you on Marketing Profs — very impressed with your authentic teaching style. This is a very helpful post — I am passing along to my leadership team. Thank you!

  • Sandi McCann

    Jay — this is great. I first heard you on Marketing Profs — very impressed with your authentic teaching style. This is a very helpful post — I am passing along to my leadership team. Thank you!

  • http://twitter.com/abbief/status/14703846481 Abbie S. Fink

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  • http://twitter.com/abbief/status/14703846481 Abbie S. Fink

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  • http://twitter.com/kenburbary/status/14704256526 Ken Burbary

    Good stuff for traditional agencies trying to go Digital RT @jaybaer: Agencies: How to Add Digital Services to Your Mix. http://su.pr/2xi6oP

  • http://twitter.com/kenburbary/status/14704256526 Ken Burbary

    Good stuff for traditional agencies trying to go Digital RT @jaybaer: Agencies: How to Add Digital Services to Your Mix. http://su.pr/2xi6oP

  • http://twitter.com/kenburbary/status/14704256526 Ken Burbary

    Good stuff for traditional agencies trying to go Digital RT @jaybaer: Agencies: How to Add Digital Services to Your Mix. http://su.pr/2xi6oP

  • http://twitter.com/kenburbary/status/14704256526 Ken Burbary

    Good stuff for traditional agencies trying to go Digital RT @jaybaer: Agencies: How to Add Digital Services to Your Mix. http://su.pr/2xi6oP

  • http://twitter.com/ginidietrich/status/14704299542 Gini Dietrich

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  • http://twitter.com/ginidietrich/status/14704299542 Gini Dietrich

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  • http://twitter.com/ginidietrich/status/14704299542 Gini Dietrich

    This is excellent! RT @jaybaer: Agencies: How to Add Digital Services to Your Mix. http://su.pr/2xi6oP

  • http://twitter.com/ginidietrich/status/14704299542 Gini Dietrich

    This is excellent! RT @jaybaer: Agencies: How to Add Digital Services to Your Mix. http://su.pr/2xi6oP

  • http://twitter.com/ajdonovan/status/14704451430 Andy Donovan

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  • http://twitter.com/ajdonovan/status/14704451430 Andy Donovan

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  • http://twitter.com/regroupinc/status/14704620838 regroup

    RT @jaybaer: Agencies: How to Add Digital Services to Your Mix. http://su.pr/2xi6oP (Solid advice here. Thanks Jay)

  • http://twitter.com/regroupinc/status/14704620838 regroup

    RT @jaybaer: Agencies: How to Add Digital Services to Your Mix. http://su.pr/2xi6oP (Solid advice here. Thanks Jay)

  • http://twitter.com/davemurr/status/14704621394 David Murray

    RT @jaybaer: Agencies: How to Add Digital Services to Your Mix. http://su.pr/2xi6oP (Solid advice here. Thanks Jay)

  • http://twitter.com/davemurr/status/14704621394 David Murray

    RT @jaybaer: Agencies: How to Add Digital Services to Your Mix. http://su.pr/2xi6oP (Solid advice here. Thanks Jay)

  • http://twitter.com/octavedigital/status/14704641748 OCTAVE digitalworks

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  • http://twitter.com/octavedigital/status/14704641748 OCTAVE digitalworks

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  • http://twitter.com/spiral16/status/14704848151 spiral16

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  • http://twitter.com/krisschindler/status/14705188133 KrisSchindler

    Awesome info: RT @AbbieF: if u missed @jaybaer & @bgindra at #caprsa, check this: Becoming a digital agency http://bit.ly/aGhWQj

  • http://twitter.com/collin_s/status/14705464438 collin_s

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  • http://twitter.com/bbl_nk Brian Blank

    Some great value here. Thanks for sharing this information!

  • http://twitter.com/timepass/status/14706699076 Shane Jacob

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  • http://twitter.com/timepass/status/14706699076 Shane Jacob

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  • http://twitter.com/patrickreyes/status/14706862956 Patrick Reyes

    The digital eco system can be applied to large companies too! by @jaybaer: http://su.pr/2xi6oP (via @ginidietrich)

  • http://twitter.com/patrickreyes/status/14706862956 Patrick Reyes

    The digital eco system can be applied to large companies too! by @jaybaer: http://su.pr/2xi6oP (via @ginidietrich)

  • http://twitter.com/beckster9/status/14706868388 Becca Burnham

    RT @KrisSchindler: Awesome info: if u missed @jaybaer & @bgindra at #caprsa, check this: Becoming a digital agency http://bit.ly/aGhWQj

  • http://twitter.com/beckster9/status/14706868388 Becca Burnham

    RT @KrisSchindler: Awesome info: if u missed @jaybaer & @bgindra at #caprsa, check this: Becoming a digital agency http://bit.ly/aGhWQj

  • http://twitter.com/callan_paola/status/14707054666 Callan Green

    Great post by @jaybaer about the presentation he and @bgindra did at #caprsa on becoming a digital agency – http://bit.ly/cDOhRm -Good stuff

  • http://twitter.com/callan_paola/status/14707054666 Callan Green

    Great post by @jaybaer about the presentation he and @bgindra did at #caprsa on becoming a digital agency – http://bit.ly/cDOhRm -Good stuff

  • http://twitter.com/callan_paola/status/14707054666 Callan Green

    Great post by @jaybaer about the presentation he and @bgindra did at #caprsa on becoming a digital agency – http://bit.ly/cDOhRm -Good stuff

  • http://twitter.com/maark/status/14708499033 Maark

    The Digital Ecosystem and 5 Success Factors. Slideshow, lists, and everything. http://ht.ly/1PG44 #marketing

  • http://twitter.com/maark/status/14708499033 Maark

    The Digital Ecosystem and 5 Success Factors. Slideshow, lists, and everything. http://ht.ly/1PG44 #marketing

  • http://twitter.com/maark/status/14708499033 Maark

    The Digital Ecosystem and 5 Success Factors. Slideshow, lists, and everything. http://ht.ly/1PG44 #marketing

  • http://twitter.com/maark/status/14708499033 Maark

    The Digital Ecosystem and 5 Success Factors. Slideshow, lists, and everything. http://ht.ly/1PG44 #marketing

  • http://twitter.com/andreayap/status/14708770980 Andre Yap

    RT @jaybaer: Agencies: How to Add Digital Services to Your Mix. http://su.pr/2xi6oP

  • http://twitter.com/andreayap/status/14708770980 Andre Yap

    RT @jaybaer: Agencies: How to Add Digital Services to Your Mix. http://su.pr/2xi6oP

  • http://twitter.com/andreayap/status/14708770980 Andre Yap

    RT @jaybaer: Agencies: How to Add Digital Services to Your Mix. http://su.pr/2xi6oP

  • http://twitter.com/andreayap/status/14708770980 Andre Yap

    RT @jaybaer: Agencies: How to Add Digital Services to Your Mix. http://su.pr/2xi6oP

  • http://twitter.com/kellycreative/status/14709014043 Kelly Day

    RT @bgindra: @jaybaer shares Digital & Dollars, the preso we did at #CAPRSA. If you missed it, read the recap. http://su.pr/AE1Zb3 #bgsd

  • http://twitter.com/identitypr/status/14709046582 Identity Marketing

    RT @jaybaer: Agencies: How to Add Digital Services to Your Mix. http://su.pr/2xi6oP, via @kenburbary. (PR pros, read this!) ^NS

  • http://twitter.com/cage_sabrina89/status/14710548975 Sabrina Cage

    Digital and Dollars – Successfully Adding <b>Online Marketing</b> to Your <b>…</b> http://bit.ly/aN5ABy

  • http://twitter.com/adamholdenbache/status/14711322677 Adam Q. Holden-Bache

    RT @jaybaer: How to add the digital ecosystem to your ad/PR agency (incl. slides from my preso with @bgindra) http://su.pr/2xi6oP

  • http://twitter.com/adamholdenbache/status/14711322677 Adam Q. Holden-Bache

    RT @jaybaer: How to add the digital ecosystem to your ad/PR agency (incl. slides from my preso with @bgindra) http://su.pr/2xi6oP

  • http://twitter.com/adamholdenbache/status/14711322677 Adam Q. Holden-Bache

    RT @jaybaer: How to add the digital ecosystem to your ad/PR agency (incl. slides from my preso with @bgindra) http://su.pr/2xi6oP

  • http://twitter.com/adamholdenbache/status/14711322677 Adam Q. Holden-Bache

    RT @jaybaer: How to add the digital ecosystem to your ad/PR agency (incl. slides from my preso with @bgindra) http://su.pr/2xi6oP

  • http://twitter.com/adamholdenbache/status/14711322677 Adam Q. Holden-Bache

    RT @jaybaer: How to add the digital ecosystem to your ad/PR agency (incl. slides from my preso with @bgindra) http://su.pr/2xi6oP

  • http://twitter.com/heybrett/status/14711424104 HeyBrett

    RT @jaybaer: Digital and Dollars – Successfully Adding Online Marketing to Your Agency Services http://bit.ly/cbeoFM

  • http://twitter.com/heybrett/status/14711424104 HeyBrett

    RT @jaybaer: Digital and Dollars – Successfully Adding Online Marketing to Your Agency Services http://bit.ly/cbeoFM

  • http://twitter.com/heybrett/status/14711424104 HeyBrett

    RT @jaybaer: Digital and Dollars – Successfully Adding Online Marketing to Your Agency Services http://bit.ly/cbeoFM

  • http://twitter.com/heybrett/status/14711424104 HeyBrett

    RT @jaybaer: Digital and Dollars – Successfully Adding Online Marketing to Your Agency Services http://bit.ly/cbeoFM

  • http://twitter.com/snaimath/status/14711455772 Syed Naimath

    RT @jaybaer: How to add the digital ecosystem to your ad/PR agency (incl. slides from my preso with @bgindra) http://su.pr/2xi6oP

  • http://twitter.com/michaelpmalone/status/14712358565 Mike Malone

    RT @jaybaer: Digital and Dollars – Successfully Adding Online Marketing to Your Agency Services http://bit.ly/cbeoFM

  • http://twitter.com/scottappel/status/14716737199 Scott Appel

    RT @jaybaer: Adding SEO, Web analytics, email marketing, social media services to your ad/PR agency. http://su.pr/2xi6oP

  • http://twitter.com/jeremybryant/status/14718313722 Jeremy Bryant

    RT @jaybaer: Adding SEO, Web analytics, email marketing, social media services to your ad/PR agency. http://su.pr/2xi6oP

  • http://twitter.com/jeremybryant/status/14718313722 Jeremy Bryant

    RT @jaybaer: Adding SEO, Web analytics, email marketing, social media services to your ad/PR agency. http://su.pr/2xi6oP

  • http://twitter.com/abbief/status/14718583204 Abbie S. Fink

    Some good stuff: RT @jaybaer: Adding SEO, Web analytics, email marketing, social media services to your ad/PR agency. http://su.pr/2xi6oP

  • http://twitter.com/abbief/status/14718583204 Abbie S. Fink

    Some good stuff: RT @jaybaer: Adding SEO, Web analytics, email marketing, social media services to your ad/PR agency. http://su.pr/2xi6oP

  • http://twitter.com/abbief/status/14718583204 Abbie S. Fink

    Some good stuff: RT @jaybaer: Adding SEO, Web analytics, email marketing, social media services to your ad/PR agency. http://su.pr/2xi6oP

  • http://twitter.com/abbief/status/14718583204 Abbie S. Fink

    Some good stuff: RT @jaybaer: Adding SEO, Web analytics, email marketing, social media services to your ad/PR agency. http://su.pr/2xi6oP

  • http://twitter.com/abbief/status/14718583204 Abbie S. Fink

    Some good stuff: RT @jaybaer: Adding SEO, Web analytics, email marketing, social media services to your ad/PR agency. http://su.pr/2xi6oP

  • Sathya

    Hi jay, could i see the presentation in a bigger size. Or is there a way to download it and open it.

  • http://www.convinceandconvert.com jaybaer

    Hi there. I believe you can go full screen at http://slideshare.net/jaybaer

  • http://www.convinceandconvert.com jaybaer

    Hi there. I believe you can go full screen at http://slideshare.net/jaybaer

  • http://www.convinceandconvert.com jaybaer

    Hi there. I believe you can go full screen at http://slideshare.net/jaybaer

  • http://www.convinceandconvert.com jaybaer

    Hi there. I believe you can go full screen at http://slideshare.net/jaybaer

  • http://www.convinceandconvert.com jaybaer

    Hi there. I believe you can go full screen at http://slideshare.net/jaybaer

  • http://www.convinceandconvert.com jaybaer

    Hi there. I believe you can go full screen at http://slideshare.net/jaybaer

  • http://www.convinceandconvert.com jaybaer

    Hi there. I believe you can go full screen at http://slideshare.net/jaybaer

  • http://www.convinceandconvert.com jaybaer

    Thanks Brian. I appreciate you taking the time to comment.

  • http://www.convinceandconvert.com jaybaer

    Thanks Brian. I appreciate you taking the time to comment.

  • http://www.convinceandconvert.com jaybaer

    Thanks Brian. I appreciate you taking the time to comment.

  • http://www.convinceandconvert.com jaybaer

    Thanks Brian. I appreciate you taking the time to comment.

  • http://www.convinceandconvert.com jaybaer

    Thanks Brian. I appreciate you taking the time to comment.

  • http://www.convinceandconvert.com jaybaer

    Thanks Brian. I appreciate you taking the time to comment.

  • http://www.convinceandconvert.com jaybaer

    Thanks Brian. I appreciate you taking the time to comment.

  • http://www.convinceandconvert.com jaybaer

    Thanks Brian. I appreciate you taking the time to comment.

  • http://www.convinceandconvert.com jaybaer

    Awww. Thanks so much Sandi. So glad you tuned in on Profs. I'm glad you found the post helpful. Thanks also to @bgindra for being a huge part of it.

  • http://www.convinceandconvert.com jaybaer

    Awww. Thanks so much Sandi. So glad you tuned in on Profs. I'm glad you found the post helpful. Thanks also to @bgindra for being a huge part of it.

  • http://www.convinceandconvert.com jaybaer

    Awww. Thanks so much Sandi. So glad you tuned in on Profs. I'm glad you found the post helpful. Thanks also to @bgindra for being a huge part of it.

  • http://www.convinceandconvert.com jaybaer

    Awww. Thanks so much Sandi. So glad you tuned in on Profs. I'm glad you found the post helpful. Thanks also to @bgindra for being a huge part of it.

  • http://www.convinceandconvert.com jaybaer

    Awww. Thanks so much Sandi. So glad you tuned in on Profs. I'm glad you found the post helpful. Thanks also to @bgindra for being a huge part of it.

  • http://www.convinceandconvert.com jaybaer

    Awww. Thanks so much Sandi. So glad you tuned in on Profs. I'm glad you found the post helpful. Thanks also to @bgindra for being a huge part of it.

  • http://www.convinceandconvert.com jaybaer

    Awww. Thanks so much Sandi. So glad you tuned in on Profs. I'm glad you found the post helpful. Thanks also to @bgindra for being a huge part of it.

  • http://www.convinceandconvert.com jaybaer

    Awww. Thanks so much Sandi. So glad you tuned in on Profs. I'm glad you found the post helpful. Thanks also to @bgindra for being a huge part of it.

  • http://www.convinceandconvert.com jaybaer

    Jose, the opportunity is there. You just have to decide to do something about it.

  • http://www.convinceandconvert.com jaybaer

    Jose, the opportunity is there. You just have to decide to do something about it.

  • http://www.convinceandconvert.com jaybaer

    Jose, the opportunity is there. You just have to decide to do something about it.

  • http://www.convinceandconvert.com jaybaer

    Jose, the opportunity is there. You just have to decide to do something about it.

  • http://www.convinceandconvert.com jaybaer

    Jose, the opportunity is there. You just have to decide to do something about it.

  • http://www.convinceandconvert.com jaybaer

    Jose, the opportunity is there. You just have to decide to do something about it.

  • http://www.convinceandconvert.com jaybaer

    Jose, the opportunity is there. You just have to decide to do something about it.

  • http://www.convinceandconvert.com jaybaer

    Jose, the opportunity is there. You just have to decide to do something about it.

  • http://www.convinceandconvert.com jaybaer

    You bet Ann. I love Counselor's Academy. Hope I can come back next year!

  • http://www.convinceandconvert.com jaybaer

    You bet Ann. I love Counselor's Academy. Hope I can come back next year!

  • http://www.convinceandconvert.com jaybaer

    You bet Ann. I love Counselor's Academy. Hope I can come back next year!

  • http://www.convinceandconvert.com jaybaer

    You bet Ann. I love Counselor's Academy. Hope I can come back next year!

  • http://www.convinceandconvert.com jaybaer

    You bet Ann. I love Counselor's Academy. Hope I can come back next year!

  • http://www.convinceandconvert.com jaybaer

    You bet Ann. I love Counselor's Academy. Hope I can come back next year!

  • http://www.convinceandconvert.com jaybaer

    You bet Ann. I love Counselor's Academy. Hope I can come back next year!

  • http://www.convinceandconvert.com jaybaer

    You bet Ann. I love Counselor's Academy. Hope I can come back next year!

  • http://www.convinceandconvert.com jaybaer

    Thanks so much for having me Eric. Looking forward to a repeat of the good times in 2011. Vegas, baby!

  • http://www.convinceandconvert.com jaybaer

    Thanks so much for having me Eric. Looking forward to a repeat of the good times in 2011. Vegas, baby!

  • http://www.convinceandconvert.com jaybaer

    Thanks so much for having me Eric. Looking forward to a repeat of the good times in 2011. Vegas, baby!

  • http://www.convinceandconvert.com jaybaer

    Thanks so much for having me Eric. Looking forward to a repeat of the good times in 2011. Vegas, baby!

  • http://www.convinceandconvert.com jaybaer

    Thanks so much for having me Eric. Looking forward to a repeat of the good times in 2011. Vegas, baby!

  • http://www.convinceandconvert.com jaybaer

    Thanks so much for having me Eric. Looking forward to a repeat of the good times in 2011. Vegas, baby!

  • http://www.convinceandconvert.com jaybaer

    Thanks so much for having me Eric. Looking forward to a repeat of the good times in 2011. Vegas, baby!

  • http://www.convinceandconvert.com jaybaer

    Thanks so much for having me Eric. Looking forward to a repeat of the good times in 2011. Vegas, baby!

  • http://twitter.com/groove11joel/status/14730403946 Joel Berghoff

    RT @jaybaer: Adding SEO, Web analytics, email marketing, social media services to your ad/PR agency. http://su.pr/2xi6oP

  • http://twitter.com/mindsprout/status/14733355917 Sarah Hartshorn

    Digital and Dollars – Successfully Adding Online Marketing to Your Agency Services http://ow.ly/1PTEu

  • http://www.jontusmedia.com/ Jon Buscall

    Jay, this is AWESOME. I was just listening to the Inside PR podcast and they talked about how your session rocked.

    As someone growing a small agency this is just the kind of post to really think through – over coffee and talk with my partners.

    Thank you for sharing!

  • http://www.jontusmedia.com/ Jon Buscall

    Jay, this is AWESOME. I was just listening to the Inside PR podcast and they talked about how your session rocked.

    As someone growing a small agency this is just the kind of post to really think through – over coffee and talk with my partners.

    Thank you for sharing!

  • http://www.jontusmedia.com/ Jon Buscall

    Jay, this is AWESOME. I was just listening to the Inside PR podcast and they talked about how your session rocked.

    As someone growing a small agency this is just the kind of post to really think through – over coffee and talk with my partners.

    Thank you for sharing!

  • http://twitter.com/imnewssource/status/14759178251 James Francis

    Digital and Dollars – Successfully Adding Online Marketing to Your Agency Services -> http://ow.ly/1Q3HG

  • http://EightTrails.com Ed Tankersley

    Holy sychronicity, JB. I just started tackling this same topic, albeit in my much more verbose style, over on the Agencyside.net blog. I agree with your choice to leave web design off the list (I cautioned in my series that it's WAY more complicated than it looks), but it's a tough sell to convince a firm with underutilized designers and writers that they shouldn't start designing sites for their clients. They feel, understandably, that it's a shorter leap than figuring out something like “search taxonomy analysis.”

  • http://twitter.com/nateriggs/status/14768637948 Nate Riggs

    ALL marketing agencies. READ THIS POST by @jaybaer – "Successfully Adding Online Marketing to Your Agency Services" – http://ow.ly/1PCZk

  • http://twitter.com/mitchmiles/status/14789844491 Mitch Miles

    RT @jaybaer: Digital and Dollars – Successfully Adding Online Marketing to Your Agency Services http://bit.ly/cbeoFM

  • http://twitter.com/mitchmiles/status/14789844491 Mitch Miles

    RT @jaybaer: Digital and Dollars – Successfully Adding Online Marketing to Your Agency Services http://bit.ly/cbeoFM

  • http://twitter.com/__fury/status/14790138232 fury

    Facebook : Digital and Dollars – Successfully Adding Online Marketing to Your Agency Services: http://bit.ly/cjz1Uv

  • http://twitter.com/__fury/status/14790138232 fury

    Facebook : Digital and Dollars – Successfully Adding Online Marketing to Your Agency Services: http://bit.ly/cjz1Uv

  • http://twitter.com/__fury/status/14790138232 fury

    Facebook : Digital and Dollars – Successfully Adding Online Marketing to Your Agency Services: http://bit.ly/cjz1Uv

  • http://twitter.com/launch_partners/status/14835939131 Launch Partnership

    Digital and Dollars – Successfully Adding Online Marketing to Your Agency Services http://ht.ly/1Pvom

  • http://twitter.com/launch_partners/status/14835939131 Launch Partnership

    Digital and Dollars – Successfully Adding Online Marketing to Your Agency Services http://ht.ly/1Pvom

  • http://twitter.com/jeffwardrop/status/14839415961 Jeff Wardrop

    RT @jaybaer: Digital and Dollars – Successfully Adding Online Marketing to Your Agency Services http://bit.ly/cbeoFM

  • http://twitter.com/ginidietrich/status/14861976311 Gini Dietrich

    If you missed it earlier this week, FANTASTIC blog post by @JayBaer on adding digital to the PR mix http://bit.ly/aGhWQj

  • http://twitter.com/julias_pma/status/14877352014 Julia Stewart

    Good recs/to do for all us PR folk: RT @ginidietrich: FANTASTIC blog post by @JayBaer on adding digital to the PR mix http://bit.ly/aGhWQj

  • http://twitter.com/devseo/status/14891177498 Alex Hall

    Interesting read: Digital and Dollars – Successfully Adding Online Marketing to Your Agency Services – http://su.pr/1Cq5pm

  • http://twitter.com/devseo/status/14914003218 Alex Hall

    http://is.gd/ctbqb – Digital and Dollars – Successfully Adding Online Marketing to Your Agency Services

  • http://www.itchair.com/ Web Design Los Angeles

    Its amazing how webiste design and marketing can boost your business!

    • http://www.searchengineoptimisation.com Phil

      All is based on these 2 and infact marketing is which makes any web business success and social media is main part of this and in coming time focus on real time results will be that main area

  • http://twitter.com/webstratagem/status/15273006698 Patrick Calero

    Digital and Dollars – Successfully Adding Online Marketing to Your Agency Services: I recently returned from my fi… http://bit.ly/9xrDou

  • http://twitter.com/lorirtaylor/status/15461250542 Lori Taylor

    Digital and Dollars – Successfully Adding Online Marketing to Your Agency Services http://is.gd/cD7fq

  • http://twitter.com/peperacerx/status/15469959534 Pepe Sanchez Ferman

    Successfully Adding Online Marketing to Your Agency Services http://is.gd/cD7fq fundamantly you need bigger to think as an agency

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  • http://twitter.com/ginidietrich/status/16413607406 ginidietrich

    If you missed it, this is a really smart post from @JayBaer about social media offerings PR firms can provide http://bit.ly/aGhWQj

  • http://twitter.com/teresabasich/status/16413854620 teresabasich

    RT @ginidietrich If you missed it, this is a smart post from @JayBaer about social media offerings PR firms can provide http://bit.ly/aGhWQj

  • http://twitter.com/jamiemitcham/status/16414218731 jamiemitcham

    RT @ginidietrich If you missed it, this is a smart post from @JayBaer about social media offerings PR firms can provide http://bit.ly/aGhWQj

  • http://twitter.com/jamiemitcham/status/16414218731 jamiemitcham

    RT @ginidietrich If you missed it, this is a smart post from @JayBaer about social media offerings PR firms can provide http://bit.ly/aGhWQj

  • http://twitter.com/jamiemitcham/status/16414218731 jamiemitcham

    RT @ginidietrich If you missed it, this is a smart post from @JayBaer about social media offerings PR firms can provide http://bit.ly/aGhWQj

  • http://twitter.com/paulfuriga/status/16415790817 paulfuriga

    RT @ginidietrich: IA really smart post from @JayBaer a/t social media offerings PR firms can provide http://bit.ly/aGhWQj

  • http://twitter.com/paulfuriga/status/16415790817 paulfuriga

    RT @ginidietrich: IA really smart post from @JayBaer a/t social media offerings PR firms can provide http://bit.ly/aGhWQj

  • http://twitter.com/beebow/status/16417836180 beebow

    upon @ginidietrich's recommendation, checking out: @JayBaer's post on social media offerings from PR firms http://bit.ly/aGhWQj

  • http://twitter.com/whitefield/status/16745568305 Kanaga Siva

    Digital and Dollars – Successfully Adding Online Marketing to Your Agency Servic[..] – http://bit.ly/cbeoFM

  • http://twitter.com/KaufmanwithAK Alex Kaufman

    Great insight. As a solo offering some of what's listed above, I'm wondering about subcontracting with the array of trad agencies in my area. Most of them do not touch these items in house. Got to get them to care first, then pitch it seems.

  • http://twitter.com/prestondlee/status/17914498944 Preston D Lee

    RT @jaybaer: Digital and Dollars – Successfully Adding Online Marketing to Your Agency Services http://om.ly/nbnI

  • http://twitter.com/heybrett/status/17914671848 HeyBrett

    For my agency friends: RT @jaybaer: Digital and Dollars – Successfully Adding Online Marketing to Your Agency Services http://om.ly/nbnI

  • http://twitter.com/smartmobads/status/17924531589 SMART Mobile Ads

    RT @jaybaer: Digital and Dollars – Successfully Adding Online Marketing to Your Agency Services http://om.ly/nbnI

  • http://twitter.com/baldovski/status/18001460828 Michael Baldovski

    RT @jaybaer: Digital and Dollars – Successfully Adding Online Marketing to Your Agency Services http://om.ly/nbnI

  • RuchiChaudhary

    It’s been really great going through your blog post, very well informed and described. Great to read and know more about such kind of stuff.

    http://www.geoklix.com

  • letstalkandchat

    If you’re looking for webinar software, then check out Evergreen Business System. Its perfect for marketers and let’s you automate the scheduling of your webinars, build your list, and even follow up with your webinar registrants. If you’re going to buy Evergreen Business System, then you might as well get a free bonus! So check out http://www.mikelmurphy.com/evergreen-business-system-bonus-webinar-software/ and you’ll get a great bonus that tells you how to create a webinar, what is a webinar, and a blueprint for making a successful one. None of the other people offering bonuses are offering this. Hurry in case the guy (some dude that worked on Lord of the RIngs) offering the bonus decides to pull it down.