Digital Marketing, Social Business, Social Media Measurement, Social Media ROI, Social Media Staffing and Operations

Are You Suffering From Premature Calculation?

Originally, he was called Machaca.

cheeto Are You Suffering From Premature Calculation?Two problems arose. First, very few people (even here in Arizona) knew what Machaca meant, so we were constantly having to explain it. Second, he just didn’t “seem” like a Machaca.

So, in a flash of four year-old inspiration, my son switched our dog’s name to “Cheeto”, and it fit him snug and tight, like a Cat Woman suit on Halle Berry.

We have no qualms about changing the names of our pets, and in practice we almost always name our pets after a period of getting acquainted, to better devise a name that matches the characteristics and temperament of the animal.

But yet for our own children, we do the exact opposite. Tales of parents not having selected names until after child birth are very much the exception, rather than the rule. We started calling our daughter Annika the second the ultrasound confirmed gender. USA Today proclaimed recently that the Twilight series of books and movies has increased the popularity of characters’ names among American babies. We willingly name our children after Vampires, and do so long before we know whether or not they are even the least bit undead.

We pick our baby names before the fact. We pick our pet names after the fact.

Which pattern matches your social media success metrics?

Ready, Fire, Aim

There are two schools of thought regarding social media effectiveness tracking.

The first is the experimental, dip the toe in the water approach whereby a company begins a modest collection of initiatives to get familiar with the morays and methods of social media. Once the program has been in place for a while, participants and managers get together and try to figure out whether it’s working, and how to modify and/or expand the effort. This is the pet naming program.

The second is the planned, structured, strategic approach whereby a company first determines goals and objectives, and then incrementally adds tactics in an attempt to achieve them. Success metrics are established from day one, with a shared understanding among all team members of how score will be kept. This is the baby naming program.

I’ve worked in both camps, and have seen both succeed. However, my preference is for the baby naming approach – selecting key performance indicators (KPI) before a single Tweet is sent, blog post is written, or Linkedin group is christened.

This is because social media success is inherently slow, not fast. Progress is measured incrementally over time, not immediately over lunch. Rarely are accumulations the best data points. Number of people who “like” you on Facebook. Number of Twitter followers. Number of blog comments. All of these are diagnostic metrics (great post about that by the outrageously smart Christoper S. Penn). What you instead want to emphasize are important customer behaviors, and how those behaviors change over time.

For example, data that shows that in comparison to last month, 15% more people went to your product pricing page after first visiting your Facebook page is a far superior KPI to number of Facebook “likes”. It’s about behavior. And it’s about behavior that leads to dollars.

Premature Calculation

calculator Are You Suffering From Premature Calculation?The problem with the pet naming approach is that you end up having the “is this working” conversation when the social media program is already in operation, which forces you to conduct statistical gerrymandering to determine which measures are relevant. This leads to using accumulative numbers as a crutch, because all you have to do is dial up your Facebook page and you can see how many people like you, and you can compare that number to your competitors. Presto! You’re done with the success metrics conversation.

That’s not going to cut it. In fact, despite their Scrooge McDuck-level overreach on the privacy front, Facebook itself is looking to add nuance and behavior to their metrics, moving companies away from the accumulative measurement model. You know all that stuff that we “like” now? They are tracking all of that, and by Christmas, Facebook will be a formidable competitor to Google Analytics. Google’s “7 people who came to your Web site were from New York” is going to seem absurdly basic compared to Facebook’s “here are the names of the people that “liked” your content, how old they are, what college they went to, who their other friends are” etc. etc. etc. etc. etc. etc. etc.

But don’t wait for Facebook. The baby naming approach is better, and you can adopt it now. Get your cross-functional social media team together, and agree on reasonable success metrics before you get started in social media. If you’re already active, but there are people on your team that cannot (without looking it up) name your key success metrics, and from where they’re derived, call a KPI meeting today.

Bring a copy of Twilight to the meeting if you want. Vampires are inspirational.

Related
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    Are You Suffering From Premature Calculation?: Originally, he was called Machaca.Two problems arose. First, very f… http://bit.ly/a3oIeW

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    Are You Suffering From Premature Calculation?: Originally, he was called Machaca.Two problems arose. First, very f… http://bit.ly/bUL45Q

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    Are You Suffering From Premature Calculation?: Originally, he was called Machaca.Two problems arose. First, very f… http://bit.ly/bUL45Q

  • http://twitter.com/erwinjansen/status/14351151337 erwinjansen

    Are You Suffering From Premature Calculation? http://tinyurl.com/2vt872p

  • http://twitter.com/blogmanana/status/14351151788 Blog Manana

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  • http://twitter.com/doktormarketing/status/14351152374 Doktor Marketing

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  • http://twitter.com/tinhangliu/status/14351152036 Tin Hang Liu

    RT @jaybaer Are You Suffering From Premature Calculation? http://bit.ly/cckUba #SMM

  • http://twitter.com/azsocialmedia/status/14351152159 Arizona Social Media

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  • http://twitter.com/per_call/status/14351152463 Per Call

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  • http://twitter.com/kworkmanflood/status/14351958906 Kelly Workman-Flood

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  • http://twitter.com/kworkmanflood/status/14351958906 Kelly Workman-Flood

    Jay Baer Blog: Are You Suffering From Premature Calculation? http://bit.ly/96ifdq Full http://bit.ly/cjcCSE

  • http://twitter.com/kworkmanflood/status/14351958906 Kelly Workman-Flood

    Jay Baer Blog: Are You Suffering From Premature Calculation? http://bit.ly/96ifdq Full http://bit.ly/cjcCSE

  • http://twitter.com/kdrewien/status/14352294100 Kathy Drewien

    Are You Suffering From Premature Calculation? http://ow.ly/17r2Xa

  • http://twitter.com/kdrewien/status/14352294100 Kathy Drewien

    Are You Suffering From Premature Calculation? http://ow.ly/17r2Xa

  • http://twitter.com/aronstevenson/status/14352295301 Aron Stevenson

    Are You Suffering From Premature Calculation? – Originally, he was called Machaca. Two problems arose. First, very … http://ow.ly/17r2WL

  • http://twitter.com/mmesocialmedia/status/14352926173 sadie harris

    Are You Suffering From Premature Calculation? http://bit.ly/9cK3K0

  • http://twitter.com/beastoftraal/status/14353114339 Karthik S

    Good post by @jaybaer on measuring social media effectiveness – Are you suffering from premature calculation http://bit.ly/aHXxT3

  • http://twitter.com/al3x4nd3rr/status/14353247159 Alexander Rustad

    Are You Suffering From Premature Calculation? – http://bit.ly/baJIJY #measure

  • http://twitter.com/hotinmarketing/status/14353250571 Hot In Marketing

    Social Media Success Metrics and Premature Calculation | Social Media Staffing and Operations | Social Media C.. http://bit.ly/8X3Y3u

  • http://twitter.com/adityarao310/status/14353778945 Aditya Rao

    RT @beastoftraal: Good post by @jaybaer on measuring social media effectiveness – Are you suffering from premature calculation http://bit.ly/aHXxT3

  • http://twitter.com/webwednesday/status/14354243170 Napoleon Biggs

    RT @beastoftraal: Good post by @jaybaer on measuring social media effectiveness suffering from premature calculation? http://bit.ly/aHXxT3

  • http://twitter.com/internetcoachfr/status/14355458186 sadie harris

    Are You Suffering From Premature Calculation? http://bit.ly/9cK3K0

  • http://twitter.com/Bill_Graham Bill Graham

    Right on again Jay. Fitting the square peg of social media in the round hole of marketing metrics is not going to work. You can't view your social media “fan base” as leads. If anything this degrades their worth to you. I would love to hear what people think the success metrics should be for social media. For twitter, I think the number of RT's and @'s is more important than # of followers. Unfortunately, its going to be a long struggle to evolve from the quarterly-based thinking to one of growing a fan base, following, community, etc.

  • http://twitter.com/sadiemharris/status/14361931083 Sadie Harris

    Are You Suffering From Premature Calculation? http://bit.ly/9cK3K0

  • http://twitter.com/weintraub/status/14363542407 Weintraub Adv

    RT @jaybaer: Are You Suffering From Premature Calculation? http://bit.ly/aZlCYi

  • http://twitter.com/weintraub/status/14363542407 Weintraub Adv

    RT @jaybaer: Are You Suffering From Premature Calculation? http://bit.ly/aZlCYi

  • http://twitter.com/randylewiskemp/status/14364154787 Randy Kemp

    Are You Suffering From Premature Calculation? http://bit.ly/ba0LoI

  • http://twitter.com/randylewiskemp/status/14364154787 Randy Kemp

    Are You Suffering From Premature Calculation? http://bit.ly/ba0LoI

  • http://twitter.com/dukkytweets/status/14364386378 Dukky

    Is your social media strategy suffering from "premature calculation?" (from the always-entertaining @jaybaer) http://bit.ly/9w9rJ5

  • http://twitter.com/dukkytweets/status/14364386378 Dukky

    Is your social media strategy suffering from "premature calculation?" (from the always-entertaining @jaybaer) http://bit.ly/9w9rJ5

  • http://twitter.com/addsauce/status/14364856470 StoryTeller

    RT @jaybaer: Are You Suffering From Premature Calculation? http://bit.ly/aZlCYi

  • http://twitter.com/addsauce/status/14364856470 StoryTeller

    RT @jaybaer: Are You Suffering From Premature Calculation? http://bit.ly/aZlCYi

  • http://twitter.com/addsauce/status/14364856470 StoryTeller

    RT @jaybaer: Are You Suffering From Premature Calculation? http://bit.ly/aZlCYi

  • http://twitter.com/summerjoy/status/14364958569 Summer Boone

    catchy title. well played Jay. great read. RT @jaybaer Are You Suffering From Premature Calculation? http://bit.ly/aZlCYi

  • http://twitter.com/summerjoy/status/14364958569 Summer Boone

    catchy title. well played Jay. great read. RT @jaybaer Are You Suffering From Premature Calculation? http://bit.ly/aZlCYi

  • http://twitter.com/summerjoy/status/14364958569 Summer Boone

    catchy title. well played Jay. great read. RT @jaybaer Are You Suffering From Premature Calculation? http://bit.ly/aZlCYi

  • http://twitter.com/joby_semmler/status/14365176509 Joby Semmler

    Love the Google “7 people who came to your Web site” line – RT @jaybaer: Are You Suffering From Premature Calculation? http://bit.ly/aZlCYi

  • http://twitter.com/joby_semmler/status/14365176509 Joby Semmler

    Love the Google “7 people who came to your Web site” line – RT @jaybaer: Are You Suffering From Premature Calculation? http://bit.ly/aZlCYi

  • http://twitter.com/mackcollier/status/14365291364 Mack Collier

    @jaybaer asks if you should set social media goals sooner or later? – http://ow.ly/1NAse

  • http://twitter.com/mackcollier/status/14365291364 Mack Collier

    @jaybaer asks if you should set social media goals sooner or later? – http://ow.ly/1NAse

  • http://twitter.com/nfiliatrault/status/14365697963 Nicole Filiatrault

    RT @BenySchonfeld: RT @jaybaer: Are You Suffering From Premature Calculation? http://bit.ly/aZlCYi

  • http://twitter.com/ldiomede/status/14365889000 Lisa Diomede

    (This is a great post! ) Are You Suffering From Premature Calculation? – http://bit.ly/dCAc8w via @jaybaer #marketing

  • http://twitter.com/forfeng/status/14366270331 Heather Turner

    Great title and good point Are You Suffering From Premature Calculation? http://bit.ly/bysxwU

  • http://twitter.com/braundoug/status/14367123297 Doug Braun

    Are You Suffering From Premature Calculation in Social Media? http://bit.ly/aqZV2O (Jay Baer explains the problem and solution)

  • http://twitter.com/michaelpmalone/status/14368460449 Mike Malone

    RT @jaybaer: Are You Suffering From Premature Calculation? http://bit.ly/aZlCYi

  • http://twitter.com/thesocmedparty/status/14369502557 TheSocialMediaParty

    Are You Suffering From Premature Calculation? http://bit.ly/9MY5Ub (from @jaybaer's blog)

  • http://twitter.com/quick13/status/14369811486 F. Quick

    RT @jaybaer: Is your social media strategy based on pet names, or baby names? http://bit.ly/dCAc8w

  • http://twitter.com/ultranex/status/14369857964 Henk van der Duim

    RT @jaybaer: Is your social media strategy based on pet names, or baby names? http://bit.ly/dCAc8w

  • http://twitter.com/rlseymann/status/14369886843 Rebecca Seymann

    mine is based on astrological signs. RT @jaybaer Is your social media strategy based on pet names, or baby names? http://bit.ly/dCAc8w

  • http://twitter.com/blairevanball/status/14369970212 Blair Evan Ball

    Are You Suffering From Premature Calculation? – http://bit.ly/bwoMmd (via @jaybaer)

  • http://twitter.com/agencyside/status/14370012677 agencyside

    RT @jaybaer: Is your social media strategy based on pet names, or baby names? http://bit.ly/dCAc8w

  • http://twitter.com/donnafeldman/status/14370364161 Donna Feldman

    Liked: RT @jaybaer Is your social media strategy based on pet names, or baby names? http://bit.ly/dCAc8w

  • http://www.aligned-marketing.com steve_hartkopf

    Jay, excellent post. Lots of common sense, wisdom that we can implement tomorrow, and fairly succinct.

  • http://twitter.com/chuckgose/status/14370920964 Chuck Gose

    Are you suffering from premature calculation? (worth reading for the headline alone) http://bit.ly/bhQaIi

  • http://twitter.com/ubervu/status/14371134911 ubervu

    insightful parallel > Is your social media strategy based on pet names, or baby names? http://bit.ly/dCAc8w /via @jaybaer

  • http://twitter.com/ubervu/status/14371134911 ubervu

    insightful parallel > Is your social media strategy based on pet names, or baby names? http://bit.ly/dCAc8w /via @jaybaer

  • http://twitter.com/coryzahm/status/14371416536 Cory Zahm

    Are You Suffering From Premature Calculation? – http://bit.ly/bwoMmd (via @jaybaer)

  • http://twitter.com/coryzahm/status/14371416536 Cory Zahm

    Are You Suffering From Premature Calculation? – http://bit.ly/bwoMmd (via @jaybaer)

  • http://twitter.com/mindfind/status/14371996370 Jenn Skibo

    RT @jaybaer: Is your social media strategy based on pet names, or baby names? http://bit.ly/dCAc8w

  • http://twitter.com/mindfind/status/14371996370 Jenn Skibo

    RT @jaybaer: Is your social media strategy based on pet names, or baby names? http://bit.ly/dCAc8w

  • http://twitter.com/dugger/status/14372045014 Doug Akin

    Awesome post Jay. RT @jaybaer: Are You Suffering From Premature Calculation? http://bit.ly/aZlCYi

  • http://twitter.com/dugger/status/14372045014 Doug Akin

    Awesome post Jay. RT @jaybaer: Are You Suffering From Premature Calculation? http://bit.ly/aZlCYi

  • http://twitter.com/el_leprechaun/status/14372091994 Joseph Remesar SciFi

    RT @jaybaer: Is your social media strategy based on pet names, or baby names? http://bit.ly/dCAc8w

  • http://twitter.com/jenn_ex/status/14373719979 Jennifer Maggiore

    RT @jaybaer: Are You Suffering From Premature Calculation? http://bit.ly/aZlCYi

  • http://twitter.com/jenn_ex/status/14373719979 Jennifer Maggiore

    RT @jaybaer: Are You Suffering From Premature Calculation? http://bit.ly/aZlCYi

  • http://twitter.com/dadosmarcompr/status/14374399598 Mike Dado Phares

    He nails social media strategy yet AGAIN. RT @jaybaer: Are You Suffering From Premature Calculation? http://bit.ly/aZlCYi

  • http://twitter.com/djwaldow/status/14375700987 DJ Waldow

    The @jaybaer killer quotes continue "…it fit him snug and tight, like a Cat Woman suit on Halle Berry" http://idek.net/1YvU

  • http://twitter.com/djwaldow/status/14375700987 DJ Waldow

    The @jaybaer killer quotes continue "…it fit him snug and tight, like a Cat Woman suit on Halle Berry" http://idek.net/1YvU

  • http://www.3hatscommunications.com davinabrewer

    Jay, as someone who's never named a child but a pet, I appreciate the analogy as well as the title innuendo. ;-) Will you leap then look, or will you watch, wait and listen before you act? I'm the latter, guess the baby naming approach. I'll certainly plan using KPI (thanks for that). Oh and ITA: vampires are inspirational; “True Blood” and “The Vampire Diaries” are two of my fave, not-really-guilty pleasures. FWIW.

  • http://twitter.com/randelaw/status/14376483599 Randy Lawrence

    RT @jaybaer Are Your Social Media Success Metrics Suffering From Premature Calculation? http://bit.ly/aZlCYi (worth the title alone!)

  • http://twitter.com/mikefraietta/status/14376499298 Mike Fraietta

    RT @jaybaer: Are Your Social Media Success Metrics Suffering From Premature Calculation? http://bit.ly/aZlCYi

  • http://twitter.com/briantroy/status/14376510992 Brian Roy

    RT @jaybaer: (please RT) Are Your Social Media Success Metrics Suffering From Premature Calculation? http://bit.ly/aZlCYi

  • http://twitter.com/blogster/status/14376585958 Matthew O’Brien

    RT @jaybaer: Are Your Social Media Success Metrics Suffering From Premature Calculation? http://bit.ly/aZlCYi

  • http://twitter.com/vkye/status/14376610007 Vivek Kuriyal

    RT @jaybaer: (please RT) Are Your Social Media Success Metrics Suffering From Premature Calculation? http://bit.ly/aZlCYi

  • http://twitter.com/cegeland/status/14376614560 cegeland

    RT @jaybaer: (please RT) Are Your Social Media Success Metrics Suffering From Premature Calculation? http://bit.ly/aZlCYi

  • http://twitter.com/rezrin/status/14376621863 Rachel Ezrin

    RT @jaybaer: (please RT) Are Your Social Media Success Metrics Suffering From Premature Calculation? http://bit.ly/aZlCYi

  • http://twitter.com/bobalouie/status/14376647347 Richard W. Mankhey

    RT @jaybaer: (please RT) Are Your Social Media Success Metrics Suffering From Premature Calculation? http://bit.ly/aZlCYi

  • http://twitter.com/bobalouie/status/14376719420 Richard W. Mankhey

    @jaybaer Great article (RE: http://bit.ly/aZlCYi). Cheeto is adorable.

  • http://twitter.com/jodijodijodi/status/14376738063 jodijodijodi

    Another awesome, timely post by @jaybaer – Are Your Social Media Success Metrics Suffering From Premature Calculation? http://bit.ly/aZlCYi

  • http://twitter.com/shannonpaul/status/14376747798 Shannon Paul

    Love this – RT @ jaybaer Are Your Social Media Success Metrics Suffering From Premature Calculation? http://bit.ly/aZlCYi

  • http://twitter.com/psomom/status/14376854451 psomom

    RT @jaybaer: (please RT) Are Your Social Media Success Metrics Suffering From Premature Calculation? http://bit.ly/aZlCYi

  • http://twitter.com/psomom/status/14376854451 psomom

    RT @jaybaer: (please RT) Are Your Social Media Success Metrics Suffering From Premature Calculation? http://bit.ly/aZlCYi

  • http://twitter.com/rebeccadenison/status/14377082179 Rebecca Denison

    Awesome! RT @jaybaer Are Your Social Media Success Metrics Suffering From Premature Calculation? http://bit.ly/aZlCYi

  • http://twitter.com/rebeccadenison/status/14377082179 Rebecca Denison

    Awesome! RT @jaybaer Are Your Social Media Success Metrics Suffering From Premature Calculation? http://bit.ly/aZlCYi

  • http://twitter.com/jen_nausin/status/14377178956 Jennifer Nausin

    RT @jaybaer: (please RT) Are Your Social Media Success Metrics Suffering From Premature Calculation? http://bit.ly/aZlCYi

  • http://twitter.com/jen_nausin/status/14377178956 Jennifer Nausin

    RT @jaybaer: (please RT) Are Your Social Media Success Metrics Suffering From Premature Calculation? http://bit.ly/aZlCYi

  • http://twitter.com/puzzlewood/status/14377225061 Rebecca Young

    Are you a pet or baby namer? RT @jaybaer: Are Your Social Media Success Metrics Suffering From Premature Calculation? http://bit.ly/aZlCYi

  • http://twitter.com/dorene_englert/status/14377351852 Dorene Englert

    RT @jaybaer: (please RT) Are Your Social Media Success Metrics Suffering From Premature Calculation? http://bit.ly/aZlCYi

  • http://twitter.com/dorene_englert/status/14377351852 Dorene Englert

    RT @jaybaer: (please RT) Are Your Social Media Success Metrics Suffering From Premature Calculation? http://bit.ly/aZlCYi

  • http://twitter.com/garyalanmiller/status/14377376993 Gary Alan Miller

    Are You Suffering From Premature Calculation? (social media ROI) http://ow.ly/1NLuZ

  • http://twitter.com/garyalanmiller/status/14377376993 Gary Alan Miller

    Are You Suffering From Premature Calculation? (social media ROI) http://ow.ly/1NLuZ

  • http://twitter.com/microsteph/status/14377426414 Steph Lichtenstein

    RT @shannonpaul: Love this – RT @ jaybaer Are Your Social Media Success Metrics Suffering From Premature Calculation? http://bit.ly/aZlCYi

  • http://twitter.com/microsteph/status/14377426414 Steph Lichtenstein

    RT @shannonpaul: Love this – RT @ jaybaer Are Your Social Media Success Metrics Suffering From Premature Calculation? http://bit.ly/aZlCYi

  • http://twitter.com/jonathan_ponce/status/14377519538 Jonathan Ponce

    RT @jaybaer: (please RT) Are Your Social Media Success Metrics Suffering From Premature Calculation? http://bit.ly/aZlCYi

  • http://twitter.com/jonathan_ponce/status/14377519538 Jonathan Ponce

    RT @jaybaer: (please RT) Are Your Social Media Success Metrics Suffering From Premature Calculation? http://bit.ly/aZlCYi

  • http://twitter.com/ellerylong/status/14377599418 Ellery Long

    Great post, Jay. RT @jaybaer: (please RT) Are Your Social Media Success Metrics Suffering From Premature Calculation? http://bit.ly/aZlCYi

  • http://twitter.com/blufishdesign/status/14377627154 Blufish Design

    RT @jaybaer: (please RT) Are Your Social Media Success Metrics Suffering From Premature Calculation? http://bit.ly/aZlCYi

  • http://twitter.com/daryl_woods/status/14378020076 Daryl Woods

    RT @jaybaer: (please RT) Are Your Social Media Success Metrics Suffering From Premature Calculation? http://bit.ly/aZlCYi

  • http://twitter.com/daryl_woods/status/14378020076 Daryl Woods

    RT @jaybaer: (please RT) Are Your Social Media Success Metrics Suffering From Premature Calculation? http://bit.ly/aZlCYi

  • http://twitter.com/daryl_woods/status/14378020076 Daryl Woods

    RT @jaybaer: (please RT) Are Your Social Media Success Metrics Suffering From Premature Calculation? http://bit.ly/aZlCYi

  • http://twitter.com/nealem8/status/14378091080 Neale Mulligan

    RT @jaybaer: (please RT) Are Your Social Media Success Metrics Suffering From Premature Calculation? http://bit.ly/aZlCYi

  • http://twitter.com/nealem8/status/14378091080 Neale Mulligan

    RT @jaybaer: (please RT) Are Your Social Media Success Metrics Suffering From Premature Calculation? http://bit.ly/aZlCYi

  • http://twitter.com/nealem8/status/14378091080 Neale Mulligan

    RT @jaybaer: (please RT) Are Your Social Media Success Metrics Suffering From Premature Calculation? http://bit.ly/aZlCYi

  • http://twitter.com/chris_eh_young/status/14378143353 Chris Eh Young

    RT @jaybaer: (please RT) Are Your Social Media Success Metrics Suffering From Premature Calculation? http://bit.ly/aZlCYi

  • http://twitter.com/chris_eh_young/status/14378143353 Chris Eh Young

    RT @jaybaer: (please RT) Are Your Social Media Success Metrics Suffering From Premature Calculation? http://bit.ly/aZlCYi

  • http://twitter.com/daryl_woods/status/14378186975 Daryl Woods

    @jaybaer http://bit.ly/aZlCYi Great article but really loved "…snug and tight, like a Cat Woman suit on Halle Berry."

  • http://twitter.com/daryl_woods/status/14378186975 Daryl Woods

    @jaybaer http://bit.ly/aZlCYi Great article but really loved "…snug and tight, like a Cat Woman suit on Halle Berry."

  • http://twitter.com/wordboom/status/14379520160 WordBoom

    Social Media Success Metrics and Premature Calculation | Social Media Staffing and Operations … http://bit.ly/aRoA9D

  • http://twitter.com/wordboom/status/14379520160 WordBoom

    Social Media Success Metrics and Premature Calculation | Social Media Staffing and Operations … http://bit.ly/aRoA9D

  • http://twitter.com/wordboom/status/14379520160 WordBoom

    Social Media Success Metrics and Premature Calculation | Social Media Staffing and Operations … http://bit.ly/aRoA9D

  • http://www.mikestenger.com Mike Stenger

    I remember reading about the Ready, Fire, Aim principle way back when I read T. Harv Ecker's killer book “Secrets of The Millionaire Mind”. Awesome book that I recommend anyone read.

    Anyways, great read as usual Jay. Social media does take time, however, it'll take far less time if people, businesses, and companies work from ways that already work versus ways they're not really sure about. There's SOOOO many case studies and results out there to see what's already been done.

    If it's been done successfully, chances are you might want to consider taking advantage of it, although doing it in a way that obviously has your brand, message, etc., shining through. (oh and don't be afraid to try something new. Don't get crazy and go overboard but who knows what results something different might bring)

  • http://twitter.com/carriehillpr/status/14380177016 Carrie Hill

    RT @jaybaer: (please RT) Are Your Social Media Success Metrics Suffering From Premature Calculation? http://bit.ly/aZlCYi

  • http://twitter.com/ericjacques/status/14380541162 Eric Jacques

    RT @jaybaer: Are Your Social Media Success Metrics Suffering From Premature Calculation? http://bit.ly/aZlCYi <– Good post Jay

  • http://twitter.com/ericjacques/status/14380541162 Eric Jacques

    RT @jaybaer: Are Your Social Media Success Metrics Suffering From Premature Calculation? http://bit.ly/aZlCYi <– Good post Jay

  • http://twitter.com/imediamichelle/status/14380858656 Michelle Batten

    RT @rebeccadenison Awesome! RT @jaybaer Are Your Social Media Success Metrics Suffering From Premature Calculation? http://bit.ly/aZlCYi

  • http://twitter.com/imediamichelle/status/14380858656 Michelle Batten

    RT @rebeccadenison Awesome! RT @jaybaer Are Your Social Media Success Metrics Suffering From Premature Calculation? http://bit.ly/aZlCYi

  • http://twitter.com/newraycom/status/14383126755 Ray Hiltz

    Are You Suffering From Premature Calculation? http://ht.ly/1NPaZ @jaybaer (Social media strategy: experimental or planned? )

  • http://twitter.com/newraycom/status/14383126755 Ray Hiltz

    Are You Suffering From Premature Calculation? http://ht.ly/1NPaZ @jaybaer (Social media strategy: experimental or planned? )

  • http://twitter.com/cassie_rice/status/14383545718 Cassie Rice

    RT @jaybaer: Are Your Social Media Success Metrics Suffering From Premature Calculation? http://bit.ly/aZlCYi

  • http://twitter.com/3hatscomm/status/14383871662 3Hats Communications

    Clever innuendo, smart post. RT @jaybaer: Are Your Social Media Success Metrics Suffering From Premature Calculation? http://bit.ly/aZlCYi

  • http://twitter.com/3hatscomm/status/14383871662 3Hats Communications

    Clever innuendo, smart post. RT @jaybaer: Are Your Social Media Success Metrics Suffering From Premature Calculation? http://bit.ly/aZlCYi

  • http://twitter.com/valpakcoupons/status/14384158872 Gila Fox

    RT @3hatscomm: Clever innuendo, smart post. RT @jaybaer: Are Your Social Media Success Metrics Suffering From Premature Calculation? http://bit.ly/aZlCYi

  • http://twitter.com/valpakcoupons/status/14384158872 Gila Fox

    RT @3hatscomm: Clever innuendo, smart post. RT @jaybaer: Are Your Social Media Success Metrics Suffering From Premature Calculation? http://bit.ly/aZlCYi

  • http://twitter.com/amfunderburk1/status/14384232074 Ashley Funderburk

    Great post! RT @jaybaer Dogs, Vampires, and Social Media Success Metrics. A recipe for doing it right. http://bit.ly/aZlCYi

  • http://twitter.com/amfunderburk1/status/14384232074 Ashley Funderburk

    Great post! RT @jaybaer Dogs, Vampires, and Social Media Success Metrics. A recipe for doing it right. http://bit.ly/aZlCYi

  • http://twitter.com/laura_schreiber/status/14384454234 Laura Schreiber

    Why you should approach social media strategy like naming a baby: http://ow.ly/1NQck (By @jaybaer)

  • http://twitter.com/laura_schreiber/status/14384454234 Laura Schreiber

    Why you should approach social media strategy like naming a baby: http://ow.ly/1NQck (By @jaybaer)

  • http://twitter.com/piratewife/status/14384680828 Chelsea Mueller

    Nice analogy by @jaybaer that encourages setting Key Performance Indicators before starting social media campaigns. http://bit.ly/aZlCYi #in

  • http://twitter.com/jaxphilville/status/14384778630 JaxPHILville

    RT @jaybaer: Dogs, Vampires, and Social Media Success Metrics. A recipe for doing it right. http://bit.ly/aZlCYi

  • http://twitter.com/newmediahire/status/14384960785 newmediahire

    Are You Suffering From Premature Calculation? http://bit.ly/95VA6G

  • http://twitter.com/mpartist/status/14385138378 Mary Palmer Artist

    RT @newmediahire: Are You Suffering From Premature Calculation? http://bit.ly/95VA6G Love it Love it Love it!

  • http://twitter.com/jen_nausin/status/14387067247 Jennifer Nausin

    RT @jaybaer: Are You Suffering From Premature Calculation? http://bit.ly/aZlCYi

  • http://twitter.com/rayhiltz/status/14388883501 Ray Hiltz

    Are You Suffering From Premature Calculation? http://ht.ly/1NPez @jaybaer (Social media strategy: experimental or planned? )

  • http://twitter.com/owords/status/14390517173 Dina Meek

    RT @jaybaer: Are You Suffering From Premature Calculation? http://bit.ly/aZlCYi

  • http://twitter.com/bkmacdaddy/status/14390644358 bkmacdaddy designs

    Are You Suffering From Premature Calculation? http://bit.ly/cCtdoc

  • http://twitter.com/ginacarr/status/14390699871 Gina Carr

    RT @bkmacdaddy: Are You Suffering From Premature Calculation? http://bit.ly/cCtdoc

  • http://twitter.com/techzader/status/14390903061 Chris Luzader

    RT @bkmacdaddy: Are You Suffering From Premature Calculation? http://bit.ly/cCtdoc

  • http://twitter.com/kbjake/status/14393422493 Brian Jacobson

    Are You Suffering From Premature Calculation? @jaybaer: http://bit.ly/aZlCYi

  • http://twitter.com/newraycom/status/14393775262 Ray Hiltz

    Are You Suffering From Premature Calculation? http://ht.ly/1NPeQ @jaybaer (Social media strategy: experimental or planned? )

  • http://twitter.com/mindsprout/status/14394794534 Sarah Hartshorn

    Are You Suffering From Premature Calculation? http://ow.ly/1NUZR

  • http://twitter.com/jaythedesignguy/status/14409234915 Jay O’Brien

    @jaybaer GREAT post on Baby Naming vs Pet Naming Soc Media Strategy! http://bit.ly/aZlCYi

  • http://twitter.com/socialmktg_am/status/14421026049 Ann Marie Bland

    Are You Suffering From Premature Calculation? http://bit.ly/aZlCYi RT @jaybaer:

  • http://twitter.com/scientificvoice/status/14428854373 Scientific Voice

    We're making babies RT @swoodruff Social Media Success Metrics and Premature Calculation | Convince & Convert (@jaybaer) http://ow.ly/1O3uK

  • http://twitter.com/scientificvoice/status/14428854373 Scientific Voice

    We're making babies RT @swoodruff Social Media Success Metrics and Premature Calculation | Convince & Convert (@jaybaer) http://ow.ly/1O3uK

  • http://twitter.com/scientificvoice/status/14428854373 Scientific Voice

    We're making babies RT @swoodruff Social Media Success Metrics and Premature Calculation | Convince & Convert (@jaybaer) http://ow.ly/1O3uK

  • http://twitter.com/publicradius/status/14441121596 PublicRadius

    Yes, @Jaybaer many are having the "“is this working” conversation. Hilarious, useful post http://ow.ly/1Ofa9

  • http://twitter.com/yasmetrics/status/14443909444 Your Analytics Site

    Yes, I am taking the link bait. A good #socmedia #measure article though. Are You Suffering From Premature Calculation? http://dld.bz/eyGg

  • http://twitter.com/growsocially/status/14444842161 Grow Socially

    RT @jaybaer: Is your social media strategy based on pet names, or baby names? http://ilnk.me/2adc

  • http://twitter.com/nateriggs/status/14450047153 Nate Riggs

    (lolz title) GREAT post from @jaybaer – "Are You Suffering From Premature Calculation?" – http://ow.ly/1Ol8r

  • http://twitter.com/nateriggs/status/14450047153 Nate Riggs

    (lolz title) GREAT post from @jaybaer – "Are You Suffering From Premature Calculation?" – http://ow.ly/1Ol8r

  • http://twitter.com/nateriggs/status/14450047153 Nate Riggs

    (lolz title) GREAT post from @jaybaer – "Are You Suffering From Premature Calculation?" – http://ow.ly/1Ol8r

  • http://twitter.com/camijoli/status/14450382438 Camille Jolicoeur

    RT @jaybaer: Are You Suffering From Premature Calculation? http://bit.ly/aZlCYi

  • http://www.getinthehotspot.com/ Get In The Hot Spot

    Super interesting, thank you! Coca-Cola just took me on a free trip to Shanghai with 22 other bloggers from Australia and Asia. They don't know really what to do with us or how to handle social media but they know they need to get involved. I hope companies can work out a solution that benefits bloggers as well as the company business:)

  • http://twitter.com/suzannevara/status/14470964015 Suzanne Vara

    Social Media Success Metrics and Premature Calculation | Social Media Staffing and Operations | Social Media http://ow.ly/17r2Xa

  • http://twitter.com/getinthehotspot/status/14471314249 Annabel Candy

    RT @suzannevara @jaybaer: Are You Suffering From Premature Calculation? http://bit.ly/aZlCYi re social media. Thanks Suzanne for tweeting it

  • http://twitter.com/kstaxman/status/14520828291 Frank Woodman Jr

    Are You Suffering from Premature Calculation? great discourse on social media analysis http://ht.ly/1ODcb

  • http://twitter.com/justcoachit/status/14553635679 Irene Becker

    Social Media Success Metrics and Premature Calculation http://goo.gl/mXC5

  • http://twitter.com/parissab/status/14558417114 Parissa Behnia

    RT @jaybaer: Are You Suffering From Premature Calculation? http://bit.ly/aZlCYi – better late than never. good read.

  • http://www.nosmokeandmirrors.com Mark Allen Roberts

    Great post,

    What you are discussing is consistent with; branding with intention versus Branding by default as I discuss in my eBook: Branding backwards. Far too many companies practice ready fire aim, and one day wake up and find the market has branded their product and services and it is not 100% accurate.
    We must set out with intention.
    If your readers want to download my eBook they can do so for free at my blog.

    Mark Allen Roberts

  • http://www.nosmokeandmirrors.com Mark Allen Roberts

    Great post,

    What you are discussing is consistent with; branding with intention versus Branding by default as I discuss in my eBook: Branding backwards. Far too many companies practice ready fire aim, and one day wake up and find the market has branded their product and services and it is not 100% accurate.
    We must set out with intention.
    If your readers want to download my eBook they can do so for free at my blog.

    Mark Allen Roberts

  • http://www.nosmokeandmirrors.com Mark Allen Roberts

    Great post,

    What you are discussing is consistent with; branding with intention versus Branding by default as I discuss in my eBook: Branding backwards. Far too many companies practice ready fire aim, and one day wake up and find the market has branded their product and services and it is not 100% accurate.
    We must set out with intention.
    If your readers want to download my eBook they can do so for free at my blog.

    Mark Allen Roberts

  • http://www.nosmokeandmirrors.com Mark Allen Roberts

    Great post,

    What you are discussing is consistent with; branding with intention versus Branding by default as I discuss in my eBook: Branding backwards. Far too many companies practice ready fire aim, and one day wake up and find the market has branded their product and services and it is not 100% accurate.
    We must set out with intention.
    If your readers want to download my eBook they can do so for free at my blog.

    Mark Allen Roberts

  • http://www.nosmokeandmirrors.com Mark Allen Roberts

    Great post,

    What you are discussing is consistent with; branding with intention versus Branding by default as I discuss in my eBook: Branding backwards. Far too many companies practice ready fire aim, and one day wake up and find the market has branded their product and services and it is not 100% accurate.
    We must set out with intention.
    If your readers want to download my eBook they can do so for free at my blog.

    Mark Allen Roberts

  • http://www.nosmokeandmirrors.com Mark Allen Roberts

    Great post,

    What you are discussing is consistent with; branding with intention versus Branding by default as I discuss in my eBook: Branding backwards. Far too many companies practice ready fire aim, and one day wake up and find the market has branded their product and services and it is not 100% accurate.
    We must set out with intention.
    If your readers want to download my eBook they can do so for free at my blog.

    Mark Allen Roberts

  • http://www.nosmokeandmirrors.com Mark Allen Roberts

    Great post,

    What you are discussing is consistent with; branding with intention versus Branding by default as I discuss in my eBook: Branding backwards. Far too many companies practice ready fire aim, and one day wake up and find the market has branded their product and services and it is not 100% accurate.
    We must set out with intention.
    If your readers want to download my eBook they can do so for free at my blog.

    Mark Allen Roberts

  • http://www.nosmokeandmirrors.com Mark Allen Roberts

    Great post,

    What you are discussing is consistent with; branding with intention versus Branding by default as I discuss in my eBook: Branding backwards. Far too many companies practice ready fire aim, and one day wake up and find the market has branded their product and services and it is not 100% accurate.
    We must set out with intention.
    If your readers want to download my eBook they can do so for free at my blog.

    Mark Allen Roberts

  • http://www.nosmokeandmirrors.com Mark Allen Roberts

    Great post,

    What you are discussing is consistent with; branding with intention versus Branding by default as I discuss in my eBook: Branding backwards. Far too many companies practice ready fire aim, and one day wake up and find the market has branded their product and services and it is not 100% accurate.
    We must set out with intention.
    If your readers want to download my eBook they can do so for free at my blog.

    Mark Allen Roberts

  • http://www.nosmokeandmirrors.com Mark Allen Roberts

    Great post,

    What you are discussing is consistent with; branding with intention versus Branding by default as I discuss in my eBook: Branding backwards. Far too many companies practice ready fire aim, and one day wake up and find the market has branded their product and services and it is not 100% accurate.
    We must set out with intention.
    If your readers want to download my eBook they can do so for free at my blog.

    Mark Allen Roberts

  • http://twitter.com/nehalkazim/status/14575432835 Nehal Kazim

    RT @jaybaer: Are You Suffering From Premature Calculation? http://bit.ly/aZlCYi

  • http://twitter.com/markaroberts/status/14576232892 mark allen roberts

    Social Media Success Metrics and Premature Calculation | Social Media Staffing and Operations | Social Media http://ow.ly/17r2Xa

  • http://twitter.com/larsv/status/14603750050 Lars Voedisch

    Are You Suffering From Premature Calculation? Or: How to apply KPIs to your social media strategy (via @jaybaer) http://bit.ly/aZlCYi

  • http://twitter.com/smallbizally/status/14613531993 Laura McGregor

    RT @jaybaer: Are You Suffering From Premature Calculation? http://bit.ly/aZlCYi

  • http://twitter.com/smallbizally/status/14613531993 Laura McGregor

    RT @jaybaer: Are You Suffering From Premature Calculation? http://bit.ly/aZlCYi

  • http://twitter.com/smallbizally/status/14613531993 Laura McGregor

    RT @jaybaer: Are You Suffering From Premature Calculation? http://bit.ly/aZlCYi

  • http://twitter.com/exacttargetuk/status/14632418817 ExactTarget Global

    http://cot.ag/a5H1hD Our friend, Jay Baer, comments on how companies track social media effectiveness

  • http://twitter.com/devseo/status/14642314211 Alex Hall

    http://su.pr/1arcQn – Interesting read: Are You Suffering From Premature Calculation?

  • http://twitter.com/ericesilva/status/14646960619 Eric Silva

    Are You Suffering From Premature Calculation? http://ow.ly/1OQPi

  • http://twitter.com/dougsdigs/status/14649683462 Doug Weinbrenner

    KPI-Twitter Dysfunction (KTD): 'Are You Suffering From Premature Calculation?' – http://j.mp/aRNd66

  • http://twitter.com/diginomics/status/14653376303 Digital-Economics

    RT @InternetCoachFR Are You Suffering From Premature Calculation? http://bit.ly/9cK3K0

  • http://www.pushingsocial.com Stanford Smith

    Thanks for this on 2 levels:

    1. We soon will be bringing home a Golden Retriever puppy. We aren't even close on a name. It was easier naming our children. I like the wait and see approach with liberal “optimization” of the pet's name. I'll show your post to my wife to see if she agrees.

    2.”Rarely are accumulations the best data points. Number of people who “like” you on Facebook. Number of Twitter followers. Number of blog comments. All of these are diagnostic metrics” Incredible insight here.

    Now the question becomes what does these metrics diagnose? It seems, in the case of Facebook, the proliferation of the Like button makes these numbers EVEN less diagnostic. What do you think?

    Last, I see the utility of KPI for retail/transactional situations but how do we assess the other big concerns – brand awareness and engagement?

  • http://twitter.com/rssirteubal/status/14797626845 Ignacio

    Social Media Success Metrics and Premature Calculation | Social Media Staffing and Operations | Social Media Consu… http://bit.ly/cwNdAF

  • http://twitter.com/rssirteubal/status/14797626845 Ignacio

    Social Media Success Metrics and Premature Calculation | Social Media Staffing and Operations | Social Media Consu… http://bit.ly/cwNdAF

  • http://twitter.com/devseo/status/14828941258 Alex Hall

    http://su.pr/1arcQn – Are You Suffering From Premature Calculation?

  • http://www.twentyfeet.com Martin Seibert

    We are creating a social media metrics application at http://www.twentyfeet.com that will centralize all your web stats in one place. We only have twitter, facebook and bit.ly so far. But I would love to get feedback from you guys about it, as soon as it gets live in the next weeks.

    I know, that you still might think that all this service offers is “premature analytics” in the sense of your blog post. But isn't it a step in the right direction? I am looking forward to hear your thoughts.

  • http://twitter.com/webstratagem/status/15273007406 Patrick Calero

    Are You Suffering From Premature Calculation?: Originally, he was called Machaca.
    Two problems arose. First, very … http://bit.ly/9gpDxQ

  • http://twitter.com/webstratagem/status/15273007406 Patrick Calero

    Are You Suffering From Premature Calculation?: Originally, he was called Machaca.
    Two problems arose. First, very … http://bit.ly/9gpDxQ

  • http://twitter.com/webstratagem/status/15273007406 Patrick Calero

    Are You Suffering From Premature Calculation?: Originally, he was called Machaca.
    Two problems arose. First, very … http://bit.ly/9gpDxQ

  • http://twitter.com/webstratagem/status/15273007406 Patrick Calero

    Are You Suffering From Premature Calculation?: Originally, he was called Machaca.
    Two problems arose. First, very … http://bit.ly/9gpDxQ

  • http://twitter.com/webstratagem/status/15273007406 Patrick Calero

    Are You Suffering From Premature Calculation?: Originally, he was called Machaca.
    Two problems arose. First, very … http://bit.ly/9gpDxQ

  • http://twitter.com/webstratagem/status/15273007406 Patrick Calero

    Are You Suffering From Premature Calculation?: Originally, he was called Machaca.
    Two problems arose. First, very … http://bit.ly/9gpDxQ

  • http://twitter.com/insegment/status/15277091302 inSegment

    Are You Suffering From Premature Calculation? – http://is.gd/chUOj

  • http://twitter.com/btdirectories/status/15385082775 BTCustomerstreet

    http://bit.ly/aedhTS – Are You Suffering From Premature Calculation? #BTCustomerstreet

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  • http://twitter.com/elysiabrooker/status/19299576480 Elysia Brooker

    RT @jaybaer: Are You Suffering From Premature Calculation? http://bit.ly/aRNd66

  • http://twitter.com/famousbloggers/status/19299779921 Famous Bloggers

    RT @jaybaer: Are You Suffering From Premature Calculation? http://bit.ly/aRNd66

  • http://twitter.com/thos003/status/19299879493 Thomas Ballantyne

    RT @jaybaer: Are You Suffering From Premature Calculation? http://bit.ly/aZlCYi | #yesHeDid

  • http://twitter.com/mdrabik/status/19299891385 Michelle Drabik

    RT @jaybaer: Are You Suffering From Premature Calculation? http://bit.ly/aZlCYi

  • http://twitter.com/kmtaylor/status/19301882417 writephotographer

    RT @jaybaer: Are You Suffering From Premature Calculation? http://bit.ly/aRNd66

  • http://twitter.com/adamcooke12/status/19303665731 Adam Cooke

    RT @jaybaer: Are You Suffering From Premature Calculation? http://bit.ly/aRNd66

  • http://twitter.com/granda84/status/19308130762 Alex Granda

    RT @jaybaer: Are You Suffering From Premature Calculation? http://bit.ly/aRNd66

    Social media metric humor. HA

  • http://twitter.com/tbains/status/19316762275 Tracy Bains

    @myen I like the naming metaphor. RT @jaybaer: Are You Suffering From Premature Calculation? http://bit.ly/aRNd66

  • http://twitter.com/ubervu/status/19323820063 ubervu

    Fun&insightful RT @jaybaer Are You Suffering From Premature Calculation? http://bit.ly/aRNd66

    Social media metric humor. HA /via @Granda84

  • http://twitter.com/countup/status/19334365278 Arnold Melm

    Social Media Success Metrics and Premature Calculation http://bit.ly/baJIJY #socialmedia #PR #Journalismus

  • letstalkandchat

    If you’re looking for webinar software, then check out Evergreen Business System. Its perfect for marketers and let’s you automate the scheduling of your webinars, build your list, and even follow up with your webinar registrants. If you’re going to buy Evergreen Business System, then you might as well get a free bonus! So check out http://www.mikelmurphy.com/evergreen-business-system-bonus-webinar-software/ and you’ll get a great bonus that tells you how to create a webinar, what is a webinar, and a blueprint for making a successful one. None of the other people offering bonuses are offering this. Hurry in case the guy (some dude that worked on Lord of the RIngs) offering the bonus decides to pull it down.

  • juandecop