Content Marketing, Convince and Convert, Digital Marketing

Does Your Blog Have a Long Tail

Most smart bloggers try to focus on a few, key search terms in their blog content. But the reality is, your blog is probably a lot more broad than you think.

Last week, I co-published a white paper with Chris Baggott, the CEO of Compendium Blogware (I’m on their advisory board).

WP Bloggings Long Tail 041510.pdf page 1 of 10 Does Your Blog Have a Long TailThe free “Blogging’s Long Tail Approach” white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.

I don’t want to give it all away, but here are some highlights:

The Long Tail of Search Queries is Undeniable

  • According to Experian-Hitwise, 56% of all searches are now three words or longer.
  • The use of 8-word search queries grew 22% in the past year alone.

Search Query Length Signals Intent

  • While there is often more volume for one and two word searches, the longer searches are generally much more specific, indicating consumers that are farther along in their intent to purchase.
  • Which is closer to buying, a consumer searching for “flat panel TV” or a consumer searching for “26 inch 720p flat panel TV.”?
  • Because of the specificity, it’s much easier to achieve a top 10 search engine ranking for long tail searches, and higher rankings = higher conversions.

The Long Tail of a Blog – In Action

  • Last month on Convince & Convert, 6,243 incredibly discerning folks visited from some sort of search engine query. That group used 3,126 different search terms to get here. The most popular search phrase – “social media strategy” brought 837 visits, and 2,654 search terms were used by just one visitor during the month.

The Next Step in the Long Tail

  • I typically focus on 10-20 search terms when creating content for this blog, but yet 3,126 search terms were used to get here.
  • I need to do some serious analysis to see how those 3,126 terms fit together, and dramatically expand my keyword usage.
  • While this is important for a blog like mine, it’s flat-out critical for e-commerce companies, and others that are blogging for business. That’s where software like Compendium comes into play, because they can very much help optimize a blog for the long tail, enabling you to rank top 10 for hundreds (even thousands) of low volume, high value terms.

If you get a chance, please check out the white paper. Also, if you have a blog, would you be willing to leave a comment with the number of search terms people used to get to your blog last month? That would be a interesting exercise, wouldn’t it?

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    Does Your Blog Have a Long Tail: Most smart bloggers try to focus on a few, key search terms in their blog content… http://bit.ly/9urJDH

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    RT @azsocialmedia: C&C Blog Post – Does Your Blog Have a Long Tail http://bit.ly/9RfBxE RT Please

  • http://www.jontusmedia.com/ Jon Buscall

    Interesting post, Jay. Thanks for the info.
    I attracted 1008 keywords to my website last month although I'm actually targeting 10. So now you know !

  • http://twitter.com/justcause286/status/12510544518 Jason Ericson

    RT @kworkmanflood – Jay Baer Blog: Does Your Blog Have a Long Tail http://bit.ly/cUFc58 Full http://bit.ly/bXnCXc

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    Does Your Blog Have a Long Tail – Most smart bloggers try to focus on a few, key search terms in their blog content… http://ow.ly/177noV

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  • http://twitter.com/steprincipato/status/12513327405 Stefano Principato

    RT @jaybaer: Does Your Blog Have a Long Tail: white paper http://bit.ly/9oLMP0

  • http://twitter.com/steprincipato/status/12513327405 Stefano Principato

    RT @jaybaer: Does Your Blog Have a Long Tail: white paper http://bit.ly/9oLMP0

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  • lauraclick

    Interesting stuff! I have a small readership on my blog. But, even with approximately 500 visits in the past month, 88 came from search engines. Of those, there were 76 different search terms! I will say, however, that there were probably 5-10 “themes” to those searches.

  • http://www.ericinparkcity.com Eric_Hoffman

    I'm game, even if my game is a bit weak…in the month of March, for my personal blog, I saw a whopping 29 different search terms used to get to my content and for the work blog that I help to maintain we saw 190 different search terms used to get to that content. We're starting to drill down on targeted terms for the work blog, but I'm pretty much using my personal blog as a test platform right now. Looking forward to reading your white paper on this!

  • http://twitter.com/idanezg/status/12517910880 Guillermo Idanez

    Does Your Blog Have a Long Tail? http://ow.ly/1AF0q Looking forward to reading the free “Blogging’s Long Tail Approach” white paper

  • http://twitter.com/idanezg/status/12517910880 Guillermo Idanez

    Does Your Blog Have a Long Tail? http://ow.ly/1AF0q Looking forward to reading the free “Blogging’s Long Tail Approach” white paper

  • http://twitter.com/idanezg/status/12517910880 Guillermo Idanez

    Does Your Blog Have a Long Tail? http://ow.ly/1AF0q Looking forward to reading the free “Blogging’s Long Tail Approach” white paper

  • http://twitter.com/lackeymelissa/status/12518988520 Melissa Lackey

    Longer search term more inclined to buy RT @jaybaer: Does Your Blog Have a Long Tail http://bit.ly/9oLMP0

  • http://twitter.com/lackeymelissa/status/12518988520 Melissa Lackey

    Longer search term more inclined to buy RT @jaybaer: Does Your Blog Have a Long Tail http://bit.ly/9oLMP0

  • http://twitter.com/lackeymelissa/status/12518988520 Melissa Lackey

    Longer search term more inclined to buy RT @jaybaer: Does Your Blog Have a Long Tail http://bit.ly/9oLMP0

  • http://twitter.com/avenlea/status/12519340697 avenlea

    According to Experian-Hitwise, 56% of all searches are now three words or longer. http://bit.ly/brGuNU @jaybaer

  • http://twitter.com/bryanthill/status/12519483200 Bryant

    RT @jaybaer: Does Your Blog Have a Long Tail http://bit.ly/9oLMP0

  • http://twitter.com/braundoug/status/12520722729 Doug Braun

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  • http://twitter.com/time2optimize/status/12520901842 Tami Siewruk

    Does Your Blog Have a Long Tail | Blogging and Content Creation – Convince & Convert http://bit.ly/bHIJXP

  • http://twitter.com/sharonmostyn/status/12520982946 Sharon Mostyn

    RT @Time2optimize: Does Your Blog Have a Long Tail | Blogging and Content Creation – Convince & Convert http://bit.ly/bHIJXP

  • topsy_top20k

    Does Your Blog Have a Long Tail: Most smart bloggers try to focus on a few, key search terms in their blog content… http://bit.ly/9urJDH

  • topsy_top20k

    Does Your Blog Have a Long Tail: Most smart bloggers try to focus on a few, key search terms in their blog content… http://bit.ly/9urJDH

  • topsy_top20k

    Does Your Blog Have a Long Tail: Most smart bloggers try to focus on a few, key search terms in their blog content… http://bit.ly/9urJDH

  • http://twitter.com/lackeymelissa/status/12521348316 Melissa Lackey

    RT @jaybaer: Search terms, content creation, and success. http://om.ly/iTGp (Your blog is broader than you think)

  • http://twitter.com/lackeymelissa/status/12521348316 Melissa Lackey

    RT @jaybaer: Search terms, content creation, and success. http://om.ly/iTGp (Your blog is broader than you think)

  • http://twitter.com/lackeymelissa/status/12521348316 Melissa Lackey

    RT @jaybaer: Search terms, content creation, and success. http://om.ly/iTGp (Your blog is broader than you think)

  • http://twitter.com/michaelpmalone/status/12521775407 Mike Malone

    RT @jaybaer: Does Your Blog Have a Long Tail http://bit.ly/9oLMP0

  • http://twitter.com/kylepmcgrath/status/12521983743 Kyle McGrath

    RT @jaybaer: Are you thinking about broad search in your social content? (new, free white paper from me and @chrisbaggott) http://om.ly/iTID

  • http://twitter.com/mannyrivas/status/12522108368 manny rivas

    @avinashkaushik on long tail http://bit.ly/csxQKWRT @michaelpmalone: RT @jaybaer: Does Your Blog Have a Long Tail http://bit.ly/9oLMP0

  • http://twitter.com/standingpr/status/12523172938 Standing Partnership

    Thinking about broad search in your social content? (new, free white paper from @jaybaer & @chrisbaggott) http://om.ly/iTID

  • http://twitter.com/standingpr/status/12523172938 Standing Partnership

    Thinking about broad search in your social content? (new, free white paper from @jaybaer & @chrisbaggott) http://om.ly/iTID

  • http://twitter.com/chrisbaggott/status/12523589708 chrisbaggott

    RT @standingpr: Thinking about broad search in your social content? (new, free white paper from @jaybaer & @chrisbaggott) http://om.ly/iTID

  • http://twitter.com/stefanpollack/status/12523943252 Stefan Pollack

    RT @jaybaer: Does Your Blog Have a Long Tail http://bit.ly/9oLMP0

  • http://twitter.com/silran666/status/12524069188 Manuel Rangel

    RT @jaybaer: Does Your Blog Have a Long Tail http://bit.ly/9oLMP0

  • http://twitter.com/monicaobrien/status/12524227146 Monica O’Brien

    Reading: Does Your Blog Have a Long Tail http://bit.ly/b5uIWs

  • http://twitter.com/suesanpd/status/12524517588 Suesan Danesh

    RT @jaybaer: Does Your Blog Have a Long Enough Tail? (new white paper from me and @chrisbaggott) http://om.ly/iTNh /cc @paminottawa

  • http://twitter.com/suesanpd/status/12524517588 Suesan Danesh

    RT @jaybaer: Does Your Blog Have a Long Enough Tail? (new white paper from me and @chrisbaggott) http://om.ly/iTNh /cc @paminottawa

  • http://twitter.com/suesanpd/status/12524517588 Suesan Danesh

    RT @jaybaer: Does Your Blog Have a Long Enough Tail? (new white paper from me and @chrisbaggott) http://om.ly/iTNh /cc @paminottawa

  • http://twitter.com/suesanpd/status/12524517588 Suesan Danesh

    RT @jaybaer: Does Your Blog Have a Long Enough Tail? (new white paper from me and @chrisbaggott) http://om.ly/iTNh /cc @paminottawa

  • http://twitter.com/genuine/status/12524602950 Jim Turner

    RT @jaybaer: Does Your Blog Have a Long Enough Tail? (new white paper from me and @chrisbaggott) http://om.ly/iTNh

  • http://twitter.com/genuine/status/12524602950 Jim Turner

    RT @jaybaer: Does Your Blog Have a Long Enough Tail? (new white paper from me and @chrisbaggott) http://om.ly/iTNh

  • http://twitter.com/genuine/status/12524602950 Jim Turner

    RT @jaybaer: Does Your Blog Have a Long Enough Tail? (new white paper from me and @chrisbaggott) http://om.ly/iTNh

  • http://twitter.com/genuine/status/12524602950 Jim Turner

    RT @jaybaer: Does Your Blog Have a Long Enough Tail? (new white paper from me and @chrisbaggott) http://om.ly/iTNh

  • http://twitter.com/natalie_f/status/12524712936 Natalie Farinacci

    Good read on optimizing your blog content by @jaybaer: Does Your Blog Have a Long Tail http://bit.ly/9oLMP0 (via @monicaobrien)

  • http://twitter.com/natalie_f/status/12524712936 Natalie Farinacci

    Good read on optimizing your blog content by @jaybaer: Does Your Blog Have a Long Tail http://bit.ly/9oLMP0 (via @monicaobrien)

  • http://twitter.com/suzannevara/status/12524925712 Suzanne Vara

    RT @jaybaer: Search terms, content creation, and success. http://om.ly/iTGp (Your blog is broader than you think)

  • http://twitter.com/prcai/status/12524941079 prcai online

    RT @jaybaer: Does Your Blog Have a Long Enough Tail? (new white paper from me and @chrisbaggott) http://om.ly/iTNh

  • http://twitter.com/urbanjester/status/12524985376 Jason Bender

    Does Your Blog Have a Long Enough Tail? white paper from @jaybaer and @chrisbaggott http://om.ly/iTNh #blog #smm

  • http://twitter.com/arikhanson/status/12525071165 arikhanson

    Bloggers: Does your blog have a long tail? You might be surprised, says @jaybaer http://bit.ly/dnxB8C

  • http://twitter.com/businesspopular/status/12525119667 business
  • http://twitter.com/susanbeebe/status/12525123107 Susan Beebe

    Does Your Blog Have a Long Enough Tail? (new white paper from me and @chrisbaggott) – http://om.ly/iTNh /via @jaybaer

  • http://twitter.com/jeffespo/status/12525143526 jeffespo

    RT @arikhanson: Bloggers: Does your blog have a long tail? You might be surprised, says @jaybaer http://bit.ly/dnxB8C

  • http://twitter.com/salamicat/status/12525213934 molly campbell

    RT @susanbeebe: Does Your Blog Have a Long Enough Tail? (new white paper from me and @chrisbaggott) – http://om.ly/iTNh /via @jaybaer

  • http://twitter.com/salamicat/status/12525213934 molly campbell

    RT @susanbeebe: Does Your Blog Have a Long Enough Tail? (new white paper from me and @chrisbaggott) – http://om.ly/iTNh /via @jaybaer

  • http://twitter.com/cr8tivejen/status/12525454326 Jen Grant

    Does Your Blog Have a Long Tail http://bit.ly/9oLMP0 via @jaybaer

  • http://twitter.com/cr8tivejen/status/12525454326 Jen Grant

    Does Your Blog Have a Long Tail http://bit.ly/9oLMP0 via @jaybaer

  • SteveRetka

    Very interesting post, Jay! I would've thought that so much focus these days on making things quicker and easier that short word searches would still be popular, but the reasoning behind longer searches makes a lot of sense.

  • http://twitter.com/suzannevara/status/12526299990 Suzanne Vara

    RT @jaybaer: Does Your Blog Have a Long Enough Tail? (new white paper from me and @chrisbaggott) http://om.ly/iTNh

  • http://twitter.com/suzannevara/status/12526299990 Suzanne Vara

    RT @jaybaer: Does Your Blog Have a Long Enough Tail? (new white paper from me and @chrisbaggott) http://om.ly/iTNh

  • http://twitter.com/kimbrater/status/12526408062 Kim Brater

    Good stuff –> RT @jaybaer Does Your Blog Have a Long Enough Tail? (new white paper from me and @chrisbaggott) http://om.ly/iTNh

  • http://twitter.com/blumaya/status/12526566343 Blu Maya

    Does Your Blog Have a Long Tail | Blogging and Content Creation | Social Media Consulting – Convince & Convert http://bit.ly/bVSBTV

  • http://twitter.com/ken_styles/status/12527445748 Ken Styles

    RT @jaybaer: Does Your Blog Have a Long Enough Tail? (new white paper from me and @chrisbaggott) http://om.ly/iTNh

  • http://twitter.com/ken_styles/status/12527445748 Ken Styles

    RT @jaybaer: Does Your Blog Have a Long Enough Tail? (new white paper from me and @chrisbaggott) http://om.ly/iTNh

  • http://twitter.com/ken_styles/status/12527445748 Ken Styles

    RT @jaybaer: Does Your Blog Have a Long Enough Tail? (new white paper from me and @chrisbaggott) http://om.ly/iTNh

  • http://twitter.com/m_matthews/status/12527712296 Melissa Matthews

    RT @jaybaer: Are u thinking about broad search in your social content? (new, free white paper from me and @chrisbaggott) http://om.ly/iTID

  • http://twitter.com/m_matthews/status/12527712296 Melissa Matthews

    RT @jaybaer: Are u thinking about broad search in your social content? (new, free white paper from me and @chrisbaggott) http://om.ly/iTID

  • http://twitter.com/badruddeen/status/12527780028 Badruddeen Naseem

    RT @avenlea: According to Experian-Hitwise, 56% of all searches are now three words or longer. http://bit.ly/brGuNU @jaybaer

  • http://twitter.com/badruddeen/status/12527780028 Badruddeen Naseem

    RT @avenlea: According to Experian-Hitwise, 56% of all searches are now three words or longer. http://bit.ly/brGuNU @jaybaer

  • http://twitter.com/hotintechnology/status/12528040430 Hot In Technology

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  • http://twitter.com/brittanbright/status/12528068873 Brittan Bright

    Check out Compendium's latest white paperRT @jaybaer: Does Your Blog Have a Long Tail http://bit.ly/9oLMP0

  • http://twitter.com/brittanbright/status/12528068873 Brittan Bright

    Check out Compendium's latest white paperRT @jaybaer: Does Your Blog Have a Long Tail http://bit.ly/9oLMP0

  • http://twitter.com/brittanbright/status/12528068873 Brittan Bright

    Check out Compendium's latest white paperRT @jaybaer: Does Your Blog Have a Long Tail http://bit.ly/9oLMP0

  • http://twitter.com/chandichaves/status/12528084584 Chandra Chaves

    Does Your Blog Have a Long Tail – http://bit.ly/9oLMP0 (via @jaybaer)

  • http://twitter.com/chandichaves/status/12528084584 Chandra Chaves

    Does Your Blog Have a Long Tail – http://bit.ly/9oLMP0 (via @jaybaer)

  • http://twitter.com/abehenna/status/12528361417 Alastair Behenna

    RT @jaybaer: Does Your Blog Have a Long Tail http://bit.ly/9oLMP0

  • http://twitter.com/abehenna/status/12528361417 Alastair Behenna

    RT @jaybaer: Does Your Blog Have a Long Tail http://bit.ly/9oLMP0

  • http://twitter.com/cblogware/status/12528381808 Compendium Blogware

    RT @jaybaer: Are u thinking about broad search in your social content? (new, free white paper from me and @chrisbaggott) http://om.ly/iTID

  • http://twitter.com/cblogware/status/12528381808 Compendium Blogware

    RT @jaybaer: Are u thinking about broad search in your social content? (new, free white paper from me and @chrisbaggott) http://om.ly/iTID

  • http://twitter.com/brianmillis/status/12528406847 Brian Millis

    Check it out! RT @jaybaer: Does Your Blog Have a Long Tail http://bit.ly/9oLMP0

  • http://twitter.com/paminottawa/status/12528768187 Pamela Stewart

    RT @suesanpd: RT @jaybaer: Does Your Blog Have a Long Enough Tail? (new white paper from me and @chrisbaggott) http://om.ly/iTNh /cc @p …

  • http://twitter.com/paminottawa/status/12528768187 Pamela Stewart

    RT @suesanpd: RT @jaybaer: Does Your Blog Have a Long Enough Tail? (new white paper from me and @chrisbaggott) http://om.ly/iTNh /cc @p …

  • http://twitter.com/see_jane_sell/status/12528898370 Jane Daly

    RT @suesanpd: RT @jaybaer: Does Your Blog Have a Long Enough Tail? (new white paper from me and @chrisbaggott) http://om.ly/iTNh /cc @p …

  • http://twitter.com/capheladen/status/12528952508 Henry Schröder

    RT @StefanW: #Whitepaper: "Does Your #Blog Have a #LongTail" by @JayBaer http://bit.ly/aPU1mr

  • http://twitter.com/caphe_a4r/status/12528952341 Henry Schröder

    RT @StefanW: #Whitepaper: "Does Your #Blog Have a #LongTail" by @JayBaer http://bit.ly/aPU1mr

  • http://twitter.com/megancglover/status/12529490965 megancglover

    RT @jaybaer: Does Your Blog Have a Long Enough Tail? (new white paper from me and @chrisbaggott) http://om.ly/iTNh

  • http://twitter.com/jeffespo/status/12530035383 jeffespo

    Does Your Blog Have a Long Tail – http://bit.ly/cSCkQ7

  • http://twitter.com/sedberry/status/12530428886 Sarah Sedberry

    RT @jaybaer: Does Your Blog Have a Long Tail http://bit.ly/9oLMP0

  • http://twitter.com/sedberry/status/12530428886 Sarah Sedberry

    RT @jaybaer: Does Your Blog Have a Long Tail http://bit.ly/9oLMP0

  • http://twitter.com/sedberry/status/12530428886 Sarah Sedberry

    RT @jaybaer: Does Your Blog Have a Long Tail http://bit.ly/9oLMP0

  • http://twitter.com/wbreaux/status/12532074566 wbreaux

    Great write up by @jaybaer "Does Your Blog Have a Long Tail!" http://bit.ly/b2GsA4

  • http://twitter.com/wbreaux/status/12532074566 wbreaux

    Great write up by @jaybaer "Does Your Blog Have a Long Tail!" http://bit.ly/b2GsA4

  • http://twitter.com/mikestenger/status/12532079796 Mike Stenger

    Does Your Blog Have a Long Tail http://ff.im/-jd1Ym

  • http://twitter.com/dadosmarcompr/status/12533250405 Mike Dado Phares

    @JayBaer wisely asks: Does Your Blog (& all Internet/SocialMedia/Media Marketing – my addition) Have a Long Tail – http://bit.ly/cSCkQ7

  • http://twitter.com/dadosmarcompr/status/12533250405 Mike Dado Phares

    @JayBaer wisely asks: Does Your Blog (& all Internet/SocialMedia/Media Marketing – my addition) Have a Long Tail – http://bit.ly/cSCkQ7

  • http://twitter.com/internetcoachfr/status/12533460962 sadie harris

    Does Your Blog Have a Long Tail http://bit.ly/aV5dP2

  • http://twitter.com/chrisbaggott/status/12534164400 chrisbaggott

    Does Your Blog Have a Long Tail – http://bit.ly/9oLMP0 (via @jaybaer)

  • http://twitter.com/chrisbaggott/status/12534164400 chrisbaggott

    Does Your Blog Have a Long Tail – http://bit.ly/9oLMP0 (via @jaybaer)

  • http://twitter.com/darren_robson/status/12538106022 Darren Robson

    RT @jaybaer: Does Your Blog Have a Long Tail http://bit.ly/9oLMP0

  • http://twitter.com/searchenginemkt/status/12538263930 SEM

    Does Your Blog Have a Long Tail? http://bit.ly/96IHTc

  • http://twitter.com/searchenginemkt/status/12538263930 SEM

    Does Your Blog Have a Long Tail? http://bit.ly/96IHTc

  • http://twitter.com/searchenginemkt/status/12538263930 SEM

    Does Your Blog Have a Long Tail? http://bit.ly/96IHTc

  • http://twitter.com/hawkeyemediagrp/status/12539805278 Hawkeye Media Group

    RT @jaybaer: Does Your Blog Have a Long Tail http://bit.ly/9oLMP0

  • http://twitter.com/hawkeyemediagrp/status/12539805278 Hawkeye Media Group

    RT @jaybaer: Does Your Blog Have a Long Tail http://bit.ly/9oLMP0

  • http://twitter.com/socialmediacre/status/12543855912 SocialMediaCRE

    Does Your Blog Have a Long Tail | Blogging and Content Creation | Convince & Convert: http://bit.ly/9Z2J1F

  • http://twitter.com/socialmediacre/status/12543855912 SocialMediaCRE

    Does Your Blog Have a Long Tail | Blogging and Content Creation | Convince & Convert: http://bit.ly/9Z2J1F

  • http://twitter.com/socialmediacre/status/12543855912 SocialMediaCRE

    Does Your Blog Have a Long Tail | Blogging and Content Creation | Convince & Convert: http://bit.ly/9Z2J1F

  • http://twitter.com/suzannevara/status/12548131743 Suzanne Vara

    Does Your Blog Have a Long Tail | Blogging and Content Creation | Social Media Consulting – Convince & Convert http://bit.ly/bHIJXP

  • http://twitter.com/tomtrush Tom Trush

    Excellent post, Jay. Those long-tail stats are real eye-openers. During the last month, visitors used 123 different search terms to get to my blog.

  • http://twitter.com/tomtrush Tom Trush

    Excellent post, Jay. Those long-tail stats are real eye-openers. During the last month, visitors used 123 different search terms to get to my blog.

  • http://twitter.com/kristendaukas/status/12551758296 Kristen Daukas

    Does Your Blog Have a Long Tail http://bit.ly/9oLMP0 via @jaybaer

  • http://twitter.com/kristendaukas/status/12551758296 Kristen Daukas

    Does Your Blog Have a Long Tail http://bit.ly/9oLMP0 via @jaybaer

  • http://twitter.com/kristendaukas/status/12551758296 Kristen Daukas

    Does Your Blog Have a Long Tail http://bit.ly/9oLMP0 via @jaybaer

  • http://twitter.com/howellmarketing/status/12555097046 Amy D. Howell

    Does Your Blog Have a Long Tail? http://bit.ly/9oLMP0 /via @jaybaer ~Jay!! You are the best! Wish you could come 4 #BroganMemphis. Ck it

  • http://twitter.com/howellmarketing/status/12555097046 Amy D. Howell

    Does Your Blog Have a Long Tail? http://bit.ly/9oLMP0 /via @jaybaer ~Jay!! You are the best! Wish you could come 4 #BroganMemphis. Ck it

  • http://twitter.com/parissab/status/12555099616 Parissa Behnia

    RT @jaybaer: Does Your Blog Have a Long Tail? http://bit.ly/9oLMP0

  • http://twitter.com/parissab/status/12555099616 Parissa Behnia

    RT @jaybaer: Does Your Blog Have a Long Tail? http://bit.ly/9oLMP0

  • http://twitter.com/rjleaman/status/12555242405 Rebecca Leaman

    Does Your Blog Have a Long Tail http://bit.ly/apFi2Q /via @jaybaer

  • http://twitter.com/rjleaman/status/12555242405 Rebecca Leaman

    Does Your Blog Have a Long Tail http://bit.ly/apFi2Q /via @jaybaer

  • http://twitter.com/susanbaier/status/12555328385 Susan Baier

    RT @jaybaer: Does Your Blog Have a Long Tail? http://bit.ly/9oLMP0

  • http://twitter.com/susanbaier/status/12555328385 Susan Baier

    RT @jaybaer: Does Your Blog Have a Long Tail? http://bit.ly/9oLMP0

  • http://twitter.com/techguerilla/status/12555447884 Matt Ridings

    RT @jaybaer: Does Your Blog Have a Long Tail? http://bit.ly/9oLMP0

  • http://twitter.com/techguerilla/status/12555447884 Matt Ridings

    RT @jaybaer: Does Your Blog Have a Long Tail? http://bit.ly/9oLMP0

  • http://twitter.com/stevekoss/status/12555739183 Steve Koss

    Excellent read for better commerce post by @jaybaer: Does Your Blog Have a Long Tail? http://bit.ly/9oLMP0

  • http://twitter.com/stevekoss/status/12555739183 Steve Koss

    Excellent read for better commerce post by @jaybaer: Does Your Blog Have a Long Tail? http://bit.ly/9oLMP0

  • http://twitter.com/stevekoss/status/12555739183 Steve Koss

    Excellent read for better commerce post by @jaybaer: Does Your Blog Have a Long Tail? http://bit.ly/9oLMP0

  • http://twitter.com/tomtrush/status/12555855290 Tom Trush

    RT @jaybaer: Does Your Blog Have a Long Tail http://bit.ly/9oLMP0

  • http://twitter.com/tomtrush/status/12555855290 Tom Trush

    RT @jaybaer: Does Your Blog Have a Long Tail http://bit.ly/9oLMP0

  • http://twitter.com/joehage/status/12556039975 Joe Hage

    According to Experian-Hitwise, 56% of all searches are now three words or longer. http://ow.ly/1B3lI

  • http://twitter.com/theloudfew/status/12556415906 The Loud Few

    RT @jaybaer: Does Your Blog Have a Long Tail? http://bit.ly/9oLMP0

  • http://twitter.com/launch_partners/status/12557097970 Launch Partnership

    RT @jaybaer: Does Your Blog Have a Long Tail? http://bit.ly/9oLMP0

  • http://twitter.com/turnqceo/status/12558270016 David Hance

    RT @theloudfew: RT @jaybaer: Does Your Blog Have a Long Tail? http://bit.ly/9oLMP0

  • http://twitter.com/robert_rose/status/12560476154 Robert Rose

    This is really good advice… RT @jaybaer Does Your Blog Have a Long Tail? http://bit.ly/9oLMP0

  • http://twitter.com/claudeoggier/status/12563627142 Claude Oggier

    Interesting read @jaybaer Does Your Blog Have a Long Tail? http://bit.ly/9oLMP0

  • http://twitter.com/claudeoggier/status/12563627142 Claude Oggier

    Interesting read @jaybaer Does Your Blog Have a Long Tail? http://bit.ly/9oLMP0

  • http://twitter.com/yourbutler/status/12564871169 George Butler

    Does Your Blog Have a Long Tail? http://bit.ly/9oLMP0 /via @jaybaer

  • http://twitter.com/yourbutler/status/12564871169 George Butler

    Does Your Blog Have a Long Tail? http://bit.ly/9oLMP0 /via @jaybaer

  • http://twitter.com/johnlyle/status/12564963313 John Lyle

    RT @YourButler: Does Your Blog Have a Long Tail? http://bit.ly/9oLMP0 /via @jaybaer

  • http://twitter.com/johnlyle/status/12564963313 John Lyle

    RT @YourButler: Does Your Blog Have a Long Tail? http://bit.ly/9oLMP0 /via @jaybaer

  • http://swingtradingx.blogsome.com Swing Trading

    Insightful read. I have stumbled and twittered this for my friends. Others no doubt will like it like I did.

  • http://swingtradingx.blogsome.com Swing Trading

    Insightful read. I have stumbled and twittered this for my friends. Others no doubt will like it like I did.

  • http://swingtradingx.blogsome.com Swing Trading

    Insightful read. I have stumbled and twittered this for my friends. Others no doubt will like it like I did.

  • http://twitter.com/twittwoch/status/12565831943 Twittwoch e.V.

    #Whitepaper: "Does Your #Blog Have a #LongTail" by @JayBaer http://bit.ly/aPU1mr

  • http://twitter.com/thomasvanmanen/status/12566005460 Thomas van Manen

    Does Your Blog Have a Long Tail? (Whitepaper) http://bit.ly/bhZW43

  • http://twitter.com/thomasvanmanen/status/12566005460 Thomas van Manen

    Does Your Blog Have a Long Tail? (Whitepaper) http://bit.ly/bhZW43

  • http://twitter.com/thomasvanmanen/status/12566005460 Thomas van Manen

    Does Your Blog Have a Long Tail? (Whitepaper) http://bit.ly/bhZW43

  • http://twitter.com/johnlyle John Lyle

    I have been looking at the stats on my own website and like you say, there appears to be a very long tail on certain searches. I am showing as 2291 keywords where my site appears in Google's index, but only 170 words where they have actually clicked through to the site itself.

    Whilst my site is very simple it was built from the outset to focus on the words brand, branding and more recently, social media.

  • marierowley

    thank you for your great information. I have been blogging for a year now and still learning. I don't know what you mean by finding out the number of search terms that people use, I have read your article several times and I enjoyed reading it, but I just don't know how to find that information out. if you could please help I would be very greatful .

  • http://twitter.com/markominka/status/12571930415 Marko Minka

    Does Your Blog Have a Long Tail? http://cli.gs/WYdDmB Excellent free white paper to download / via @jaybaer

  • http://twitter.com/brandonuttley/status/12573266625 Brandon Uttley

    Does Your Blog Have a Long Tail? http://ow.ly/1B2CY (great tip from @jaybaer)

  • http://twitter.com/alzaycalhoun/status/12574343515 AlzayCalhoun

    Using the "long tail" to reach even more customers http://ow.ly/1B9I9

  • http://twitter.com/interlinkone/status/12574914086 interlinkONE

    "Does Your Blog Have a Long Tail?" http://ilnk.me/24c5 (via @JayBaer – great point on 'Search Query Length Signals Intent')

  • http://twitter.com/atimarketing/status/12576761256 ATI Attraction Mktg

    Does Your Blog Have a Long Tail http://bit.ly/beexm7

  • http://twitter.com/mmidas/status/12588059822 Mario Midas

    RT @StefanW: #Whitepaper: "Does Your #Blog Have a #LongTail" by @JayBaer http://bit.ly/aPU1mr

  • http://twitter.com/jodimaas/status/12606971209 Jodi Mallow Maas

    Does Your Blog Have a Long Tail http://bit.ly/beexm7

  • http://twitter.com/jodimaas/status/12606971209 Jodi Mallow Maas

    Does Your Blog Have a Long Tail http://bit.ly/beexm7

  • http://twitter.com/bobnunn/status/12644160595 bob nunn

    56% of all searches are now three words or longer http://ow.ly/1BIJn

  • http://twitter.com/andrewbates/status/12661064168 Andrew Bates

    Does Your Blog Have a Long Tail via @jaybaer | http://ow.ly/1AMjE

  • http://twitter.com/andrewbates/status/12661064168 Andrew Bates

    Does Your Blog Have a Long Tail via @jaybaer | http://ow.ly/1AMjE

  • http://twitter.com/forbetterfuture/status/12662663704 Ivana

    RT @MmeSocialMedia: Does Your Blog Have a Long Tail http://bit.ly/aV5dP2

  • http://twitter.com/forbetterfuture/status/12662663704 Ivana

    RT @MmeSocialMedia: Does Your Blog Have a Long Tail http://bit.ly/aV5dP2

  • http://twitter.com/nick_martini/status/12714460450 Nicholas Martini

    Does Your Blog Have a Long Tail http://ow.ly/1Cj43 <56% of search is 3 words now! #seo #sem via @jaybaer

  • http://twitter.com/falkory/status/12714608312 falkory

    #cursomestreseo Long Tail já são 56% das consultas http://ow.ly/1Cjhb (Via @nick_martini)

  • http://twitter.com/tenaciousjk/status/12715599234 Jake @ Orange Apple

    RT @nick_martini: Does Your Blog Have a Long Tail http://ow.ly/1Cj43 <56% of search is 3 words now

  • http://twitter.com/tenaciousjk/status/12715599234 Jake @ Orange Apple

    RT @nick_martini: Does Your Blog Have a Long Tail http://ow.ly/1Cj43 <56% of search is 3 words now

  • http://twitter.com/mixedstudio/status/12716258560 Joel Rossol

    @jaybarer Is Social Media too big for its Britches? http://ow.ly/1Cj43 – good breakdown of social media business applications.

  • http://twitter.com/joehage/status/12717602774 Joe Hage

    According to Experian-Hitwise, 56% of all searches are now three words or longer. http://ow.ly/1CkiI

  • http://twitter.com/tunderwood/status/12724788422 Tim Underwood

    Does Your Blog Have a Long Tail? http://is.gd/bAUxI

  • http://twitter.com/grafmartin/status/12724789044 Graf-Martin Agency

    Does Your Blog Have a Long Tail? http://is.gd/bAUxI

  • http://twitter.com/yourticketzone/status/12724793036 YourTicketZone

    Does Your Blog Have a Long Tail? http://is.gd/bAUxI

  • http://twitter.com/biosmartcanada/status/12724793787 Biosmart Scientific

    Does Your Blog Have a Long Tail? http://is.gd/bAUxI

  • http://twitter.com/biosmartcanada/status/12724793787 Biosmart Scientific

    Does Your Blog Have a Long Tail? http://is.gd/bAUxI

  • http://twitter.com/theartoffitness/status/12724794743 The Art of Fitness

    Does Your Blog Have a Long Tail? http://is.gd/bAUxI

  • http://twitter.com/deanpiccirillo/status/12725891855 Dean Piccirillo

    Does Your Blog Have a Long Tail?? Via Convince and Convert Blog. http://viigo.im/3gU4

  • http://twitter.com/diegorv/status/12778640927 Diego R. V.

    RT @falkory: #cursomestreseo Long Tail já são 56% das consultas http://ow.ly/1Cjhb (Via @nick_martini)

  • http://twitter.com/diegorv/status/12778640927 Diego R. V.

    RT @falkory: #cursomestreseo Long Tail já são 56% das consultas http://ow.ly/1Cjhb (Via @nick_martini)

  • http://twitter.com/bookpublish101/status/12831636264 Freelance Publishing

    RT @GrafMartin @tunderwood: Does Your Blog Have a Long Tail? http://is.gd/bAUxI

  • http://twitter.com/onlinewriters/status/12831864237 Online Writers Guild

    RT @bookpublish101 – RT @GrafMartin @tunderwood: Does Your Blog Have a Long Tail? http://is.gd/bAUxI

  • http://twitter.com/freelancezone/status/12832061929 Freelance-Zone.com

    RT @OnlineWriters: RT @bookpublish101 – RT @GrafMartin @tunderwood: Does Your Blog Have a Long Tail? http://is.gd/bAUxI

  • http://twitter.com/rssirteubal/status/12914497442 Ignacio

    Does Your Blog Have a Long Tail: http://bit.ly/ago9ZA

  • http://www.pqInternet.com Fred Black

    For March – for my blog at http://www.pqInternet.com, 2370 visits via 1029 keywords. Most popular: “Internet Business”… one of the more interesting long tails: “how to start toilet roll making business plan sample”…

  • http://twitter.com/devseo/status/13017394959 Alex Hall

    Does Your Blog Have a Long Tail – http://su.pr/1tWSeU

  • http://twitter.com/rinforsideweb/status/13038332823 Rinforside web

    Does Your Blog Have a Long Tail http://bit.ly/9oLMP0

  • http://twitter.com/steprincipato/status/13075947823 Stefano Principato

    The free “Blogging’s Long Tail Approach” white paper http://bit.ly/bgwYRJ

  • http://learninghowplayguitar.com/online-guitar-sites-reviews online guitar lessons

    It is hard to predict keyword phrases on which one should focus when creating a blog. Even if we talk about exact keyword-phrase the reality is a little bit different then keyword tools statistics. The best thing to do is find the phrase , start the blog , then wait and optimize for the real search keywords….. At least that is my opinion.

  • http://learninghowplayguitar.com/online-guitar-sites-reviews online guitar lessons

    It is hard to predict keyword phrases on which one should focus when creating a blog. Even if we talk about exact keyword-phrase the reality is a little bit different then keyword tools statistics. The best thing to do is find the phrase , start the blog , then wait and optimize for the real search keywords….. At least that is my opinion.

  • http://www.gdminteractive.com/marketing-services/email-marketing.html email writing

    My readers used 411 different search terms to generate over 510 visits (i'm rather small)…

  • http://twitter.com/jakejordan/status/13851354867 jakejordan

    Do you search with 3+ words in Google? You are not alone…keyword research pays off in the #longtail http://ow.ly/1IQNw

  • http://twitter.com/jamieshared/status/14210189829 Jamie’s Shared Items

    Does Your Blog Have a Long Tail: http://bit.ly/aT1KyB

  • http://www.cwanswers.com/8921/seop SEOP

    Great article. Thanks for the share. I myself is a blogger and have been targetting long tail key phrases sometimes. This will definitely help me focus more my efforts. Thanks.

  • http://twitter.com/lpossiel/status/17356413321 Lauren Possiel

    Long-tails aren't just for rats: RT @jaybaer: Does Your Blog Have a Long Tail http://bit.ly/9oLMP0

  • http://everydayemstips.com Greg Friese

    In the last 30 days, 2659 visitors have used 1924 search terms including: “Droid App Reviews” “Cowbell Training” and “New York Times Book Reviews Rework”

  • http://twitter.com/jfavreau/status/21458510409 Jfavreau

    RT @jaybaer: Does Your Blog Have a Long Tail? http://om.ly/rPqr

  • http://detroit.fwix.com Jamie Favreau

    Thanks for the lesson. I am sure a lot of people would like to know how to do this. We were just talking about this kind of at the end of Tweetea.

  • http://twitter.com/spencernewman1/status/21460913803 Spencer Newman

    RT @jaybaer: Does Your Blog Have a Long Tail? http://om.ly/rPqr

  • http://twitter.com/frankcdale/status/21462147020 Frank Dale

    RT @jaybaer: Does Your Blog Have a Long Tail? http://om.ly/rPqr

  • http://twitter.com/elliottstephen/status/21477636016 stephen elliott

    RT @jaybaer: Does Your Blog Have a Long Tail http://bit.ly/9oLMP0

  • http://twitter.com/catherinedavis1/status/21481567828 Catherine Davis

    RT @jaybaer: Does Your Blog Have a Long Tail http://bit.ly/9oLMP0 (interesting search applications) #SEO

  • http://twitter.com/swoodruff/status/21491278098 Steve Woodruff

    RT @jaybaer: Does Your Blog Have a Long Tail? http://om.ly/rPqr

  • http://twitter.com/organicjournlst/status/21495492127 Mary Modney

    RT @jaybaer: Does Your Blog Have a Long Tail? http://om.ly/rPqr

  • letstalkandchat

    If you’re looking for webinar software, then check out Evergreen Business System. Its perfect for marketers and let’s you automate the scheduling of your webinars, build your list, and even follow up with your webinar registrants. If you’re going to buy Evergreen Business System, then you might as well get a free bonus! So check out http://www.mikelmurphy.com/evergreen-business-system-bonus-webinar-software/ and you’ll get a great bonus that tells you how to create a webinar, what is a webinar, and a blueprint for making a successful one. None of the other people offering bonuses are offering this. Hurry in case the guy (some dude that worked on Lord of the RIngs) offering the bonus decides to pull it down.