Content Marketing, Digital Marketing, Social Media Measurement, Social Media Strategy, Social Media Tools, Blogging and Content Creation, Social Media Marketing, Social Media ROI

Finally! A Blog Post Scoreboard

Knowing which of your blog posts are most successful, and in what way, is invaluable in the never-ending process of honing your blog’s content approach and community social media consulting 1 300x210 Finally! A Blog Post Scoreboard
orientation. Bloggers have always been challenged by on one hand having both a surplus of potential success metrics, and a scarcity of data aggregation tools.

The new PostRank Analytics (in public beta) changes that, and is a most welcome development in blog tracking and measurement.

Just $9/month with a 30-day free trial, PostRank Analytics provides comprehensive success metrics for every one of your blog posts, including page views, average time spent reading, number of comments, tweets, and mentions in social bookmarking sites like Digg and Stumble Upon. All of this data is presented in one, easy-to-understand layout that allows you to quickly compare your posts to see patterns of success.

social media consulting 2 300x189 Finally! A Blog Post ScoreboardPostRank Analytics also includes an aggregated “engagement score”, numerical shorthand for how each post fared. The engagement score is created using an algorithm that takes into account the other metrics such as comments, tweets, etc. It’s not dissimilar from Facebook’s engagement score mechanism on fan pages.

5 Minute Hook Up with Google Analytics

To utilize PostRank Analytics on your blog, just create and account and configure your Google Analytics account to sync with PostRank Analytics. This requires you logging in to your Google account and enabling this connection, a 5-minute procedure with no technical skills required. You do, however, have to have a Google Analytics account for PostRank Analytics to provide sufficient value.

One of the other useful features of PostRank Analytics is that you can get your daily metrics, including your engagement score, emailed to you in a tidy, easy-to-understand format. Perfect for distributing to all of your team members in a group blogging situation.

Additionally, PostRank Analytics lets you see who is engaging with each of your posts, providing a tidy list of tweets, diggs, comments, etc. all in one place. You can also see trend data that charts how frequently people engage with your content over time in each social outpost.
social media consulting 3 300x239 Finally! A Blog Post Scoreboard

There are still some kinks to work out (on occasion, links do not work, etc.) and the methodology and context behind “engagement points” calculation is still a bit mysterious (PostRank claims they are working on a more detailed explanation), but for serious bloggers, I recommend you give PostRank Analytics a try. It’s an elegant way to chart your progress and refine your content. The daily email reports alone are worth the two lattes per month fee.

Have you tried Postrank Analytics?

  • Pingback: businessplan_it (Web Strategist)

  • Pingback: NowIsTimeForYou (jay singer)

  • Pingback: greggvm (Gregg Morris)

  • http://sociallymediated.com/ Jim Alexander

    Nice find Jay. Thanks for sharing. This looks like a great way to extend Google Analytics. Launching a new blog shortly. Will incorporate from the get go and see how she fares.
    .-= Jim Alexander´s last blog ..@MicheleNorthrup – a conversation =-.

  • http://sociallymediated.com Jim Alexander

    Nice find Jay. Thanks for sharing. This looks like a great way to extend Google Analytics. Launching a new blog shortly. Will incorporate from the get go and see how she fares.
    .-= Jim Alexander´s last blog ..@MicheleNorthrup – a conversation =-.

  • Pingback: webtraffic123 (aj)

  • Pingback: mywebgal (Deb Augur)

  • Pingback: PeterSafwat (Peter Safwat)

  • http://www.bizplanit.com/ Scott Pollov

    Jason. What a great tool. Thank you!

  • http://www.bizplanit.com Scott Pollov

    Jason. What a great tool. Thank you!

  • Pingback: brants (Brant Schlatzer)

  • http://postrank.com/ Melanie Baker

    Hi Jay – Wow, awesome overview. Thank you! (I always love it when other folks help me educate and evangelize.) :)

    First thing, we do have a first cut of a better engagement explanation out there now: https://analytics.postrank.com/docs/engagement — it will soon be updated in much prettier format. Feedback on any additional clarity people are looking for is welcome (melanie@postrank.com).

    For folks who have any problems signing up or see things that don’t work for them (like links, as you mentioned above), do let me know ASAP — that’s the fastest way to get stuff fixed. Same email address applies, or tweet me if it’s a short one: @postrank.

    Some of the things we’re currently working on are multi-blog/multi-blogger support, additional Trends info, and fixing a couple of quirks with the payment system integration. (Many thanks to our early adopters who’ve been patient.) :)

    We’re always jazzed when people express that they’ve found real value in the service. It is a 1.0 product, so we’re always looking to hear from you to know what YOU need to make it more useful. (Plus, hearing from people like yourself who’re active bloggers and using the system gives Analytics the best kind of credibility.)

    Oh, and one other tidbit – every account sign-up gets assigned a referral code, which you can access in the Your Account section. If others sign up using that referral code, you get a free month of Analytics for each sign-up.

    Thanks again.

  • http://postrank.com Melanie Baker

    Hi Jay – Wow, awesome overview. Thank you! (I always love it when other folks help me educate and evangelize.) :)

    First thing, we do have a first cut of a better engagement explanation out there now: https://analytics.postrank.com/docs/engagement — it will soon be updated in much prettier format. Feedback on any additional clarity people are looking for is welcome (melanie@postrank.com).

    For folks who have any problems signing up or see things that don’t work for them (like links, as you mentioned above), do let me know ASAP — that’s the fastest way to get stuff fixed. Same email address applies, or tweet me if it’s a short one: @postrank.

    Some of the things we’re currently working on are multi-blog/multi-blogger support, additional Trends info, and fixing a couple of quirks with the payment system integration. (Many thanks to our early adopters who’ve been patient.) :)

    We’re always jazzed when people express that they’ve found real value in the service. It is a 1.0 product, so we’re always looking to hear from you to know what YOU need to make it more useful. (Plus, hearing from people like yourself who’re active bloggers and using the system gives Analytics the best kind of credibility.)

    Oh, and one other tidbit – every account sign-up gets assigned a referral code, which you can access in the Your Account section. If others sign up using that referral code, you get a free month of Analytics for each sign-up.

    Thanks again.

  • Pingback: randylewiskemp (Randy Kemp)

  • Pingback: imarketman (John Macy)

  • http://twitter.com/alexkaris/status/5239226452 AlexKaris

    RT @jaybaer Finally A Blog Post Scoreboard | Social Media Marketing | Social Media Consulting – Convince & Convert http://bit.ly/3awYhL

  • http://twitter.com/planetbill/status/5239805279 Bill Thom

    RT @jaybaer: Finally! A blog post scoreboard. Postrank adds detailed analytics, helps bloggers chart success over time. http://ow.ly/wZtI

  • http://twitter.com/postrank/status/5239810403 PostRank

    RT @jaybaer: Finally! A blog post scoreboard. Postrank adds detailed analytics, helps bloggers chart success over time. http://ow.ly/wZtI

  • http://twitter.com/ratothebec/status/5239823528 Rebecca Neufeld

    RT @jaybaer: Finally! A blog post scoreboard. Postrank adds detailed analytics, helps bloggers chart success over time. http://ow.ly/wZtI

  • http://twitter.com/ruthenry/status/5240324489 Ruth Henry

    RT @jaybaer: Finally! A blog post scoreboard. Postrank adds detailed analytics, helps bloggers chart success over time. http://ow.ly/wZtI

  • http://twitter.com/dkasrel/status/5241287799 Deni Kasrel

    RT @jaybaer: Finally! A blog post scoreboard. Postrank adds detailed analytics, helps bloggers chart success over time. http://ow.ly/wZtI

  • http://twitter.com/jamesgunnseo/status/5261530659 James Gunn

    RT @jaybaer Finally A Blog Post Scoreboard – http://bit.ly/3awYhL

  • http://twitter.com/ispmedia/status/5404977782 Lauren Neilson

    RT @jaybaer Finally A Blog Post Scoreboard | Social Media Marketing | Social Media Consulting – Convince & Convert http://retwt.me/1B3Yb

  • Car Insurance Guy

    Ah!!! at last I found what I was looking for. Somtimes it takes so much effort to find even tiny useful piece of information.
    Nice post. Thanks

  • http://YourWebsite Car Insurance Guy

    Ah!!! at last I found what I was looking for. Somtimes it takes so much effort to find even tiny useful piece of information.
    Nice post. Thanks

  • http://twitter.com/alen4ik2003/statuses/6045903703 alen4ik2003 (Jelena Litvinenko

    Twitter Comment


    RT @tweetmeme Finally A Blog Post Scoreboard | Social Media Marketing | Social Media Consulting – Convince & Convert [link to post] – Posted using Chat Catcher

  • http://twitter.com/alen4ik2003/statuses/6045903703 alen4ik2003 (Jelena Litvinenko)

    Twitter Comment


    RT @tweetmeme Finally A Blog Post Scoreboard | Social Media Marketing | Social Media Consulting – Convince & Convert [link to post]

    Posted using Chat Catcher

  • http://twitter.com/alen4ik2003/status/6045903703 Jelena Litvinenko

    RT @tweetmeme Finally A Blog Post Scoreboard | Social Media Marketing | Social Media Consulting – Convince & Convert http://retwt.me/1B3Yb

  • http://www.magic-man.com/ London Magician

    I've signed up to the 30 day trial, look forward to using this, many thanks.

  • socialmediapark

    Hi,
    Thank you! I always love it when other folks help me educate and evangelize

  • http://www.easyrecovery.ie/ Data Recovery

    Yes, it is right that if we post something different stroy then we get more readers

  • letstalkandchat

    If you’re looking for webinar software, then check out Evergreen Business System. Its perfect for marketers and let’s you automate the scheduling of your webinars, build your list, and even follow up with your webinar registrants. If you’re going to buy Evergreen Business System, then you might as well get a free bonus! So check out http://www.mikelmurphy.com/evergreen-business-system-bonus-webinar-software/ and you’ll get a great bonus that tells you how to create a webinar, what is a webinar, and a blueprint for making a successful one. None of the other people offering bonuses are offering this. Hurry in case the guy (some dude that worked on Lord of the RIngs) offering the bonus decides to pull it down.