Community Management, Digital Marketing, Brand Communities, E-Commerce, Integrated Marketing and Media

Is Starbucks the Most Dangerous Competitor to Facebook?

Today’s post is a collaboration with Clinton Bonner, community connectivity expert, futurist, and blogger at Everything to Everything.

Starbucks is not only offering free Wi-Fi in all stores come this fall, but also unveiling their Starbucks Digital Network that all in-store web and mobile users will have the opportunity to enjoy (it’s a partnership with Yahoo!). Why would Starbucks need their own digital network? What impact could Starbucks’ brand of wireless connectivity have on consumer behavior? Plenty.

starbucks digital network Is Starbucks the Most Dangerous Competitor to Facebook?Imagine a customer-only network chock full of ‘In Network’ freebies that you can ONLY get while on ‘location’ (in this case at a Starbucks). Free access to premium news sites such as the New York Times and Wall Street Journal, free iTunes downloads, and for the kids free access to Nick Jr. games that typically require monthly fees.

Does this change how you might browse the Web, with your physical ‘branded’ location determining how and how much you pay for premium online content? Does this change where you might go to get your next cup of coffee and how you come to discover music and other consumer products?

Working Together to Remove Money From Your Pocket

What used to be content intended for all end-users to access the same way is now possibly just a piece of the marketing puzzle to properly equip cross-brand, cross-vertical collaboration and integration. What was once ‘the end’ purchase: a physical newspaper, a cup of coffee, or a digital song download is now a key cog in the greater scheme of getting the consumer to fork over more dollars, more consistently. Here’s a post from Clinton all about the band No Doubt and their successful shifting of the meaning of ‘end content’.

In the Starbucks case, it’s even more powerful. The consumer might frequent the Starbucks more, spend more money and/or time, or might really enjoy having full access to USA Today and become a converted, paid member. All of this marketing and purchase value is delivered under the cloak of giving you a new, richer experience. And it does indeed, which is why it’s so powerful. We’re willing accomplices in our own marketing funnel.

What’s Next (Potentially)?

Imagine a Starbucks patron is reading a review in the free version of the New York Times about a Chardonnay and suddenly their iPhone buzzes. A text coupon arrives in your mobile inbox and you are offered $5 off a wine purchase of $20 or more from a local wine purveyor. The coupon has a timed code and expires in 3 days, nudging you to act. The era of the hyper-relevant advertisement is upon us. And that example is just scratching the surface.

The means to deliver the right branded message, via the most influential medium, in the exact right moment is coming VERY soon. Starbucks could use their SDN to reinvent themselves as a key member of any local community, and not as a coffeehouse, but as the best-possible advertising platform available in every city and town in the country. Because of the commerce potential (subscriptions, coupons) a Starbucks local ad network (possibly empowered by Yahoo’s sales force) might even be a revenue share, making it even more efficient for marketers than Google Adwords or Facebook ads.

It’s capitalism and marketing at its most brilliant. Unapologetic intrusiveness, warmly invited by the customer because the perceived value is high.

If you were Starbucks, how would you take advantage of this new network?

  • Anonymous

    This is an interesting move by Starbucks, but hardly a competition to facebook. Odds are that plenty of folks sitting in Starbucks would use the free wi-fi to actually surf facebook.

  • Anonymous

    Hi Kailashiyer, thanks for the comment. Can’t argue with your point and neither can Starbucks… BUT they can and are attempting to shift the way you ‘act’ aka surf while on ‘location’ at their venue. Free access to a WSJ article or a free iTunes song I can instantly download will have me (personally) seeing what the SDN offers first, THEN going back to my old stand-by(s). Factor in that Starbucks is experimenting with bringing local brews (yes BEER!) to their coffeehouses… Now, it’s 2 years later, you walk into your fave Starbucks for a few micro-brews, you’re handed an iPad (complimentary loaner if you don’t own one) and an iPad driven social ‘game night’ (think Trivia or other social games) sponsored by a local community business (or featured micro-brew) has you there for hours forking over $6 a beer. These social games are run on their SDN, keep histories that are shared socially, and afford winning teams valuable discounts for that store and local businesses. Sure, you might check facebook while you are there, but that’s the point … you just spent 3 hours at a Starbucks !!!

    Suddenly, having a physical location matters again … and in BIG ways.

    What do you think Kailashiyer ? Thx again for the comment !

  • http://membershipjedi.com MikeCassidy

    Howard Schultz (Starbucks founder) was brilliant in his idea to become everyone’s “3rd place”. You can see that in their decisions, collaborations and design. What they have been able to secure more than Facebook (as folks demand more privacy settings) is permission. Starbuckers will likely happily accept an interruption coupon from Starbucks, yet be tentative with any other business. Carefully crafting and leading the consumer experience in-store and virtually, has earned the company trust and admirable loyalty. I’ve settled with trying to become the 5th place (my grandma would be upset if I didn’t throw a house of worship in there). Experience=trust + loyalty, the formula is simple yet solving it takes work.

  • http://www.convinceandconvert.com jaybaer

    Brilliant point Mike. The trust they’ve built up makes it a lot easier for them to market directly, as long as that marketing is in context.

  • http://www.skypulsemedia.com/ Howie at Sky Pulse Media

    Interesting because some Starbucks are banning people with Computers during peak hours to increase table turn over.

    My one retort to your posit here Jay because it is a good one, is don’t we already have such networks available to us as proprietary networks and websites online. Isn’t every MMORPG also a threat in a similar manner? And isn’t this what AOL was all about?

    I would posit that Facebook has much more competition than the Ad Industry, Social Media Industry, or people scared of Facebook’s growth would have us think. Including this move by Starbucks. And Myspace has proven that we will invest major sweat into an identity online (way more than anyone has invested on Facebook) and left at the drop of a hat for something better. So on this note, Starbucks is a threat, and Facebook should feel threatened every single minute of the day because it will happen to them sooner or later.

  • Anonymous

    Nice points Mike but I would counter that the tentative will erode as the hyper-relevant emerges. There is a tipping point when an interruption becomes a welcome knock and the era of hyper relevancy will get us there. Starbucks will do this cautiously and correctly.

  • http://www.convinceandconvert.com jaybaer

    In theory, yes. But the difference is that Starbucks exists in the real world, making it more easily able to connect with real world advertisers to serve up offers and opportunities to customers. And per the comment above, Starbucks has a level of trust that AOL and MMORPG don’t enjoy – at least widely.

    I agree about Facebook in general. In 1999, Yahoo had 67% of the search engine market. You never know….

  • http://www.skypulsemedia.com/ Howie at Sky Pulse Media

    I also wish to add from a Business Management viewpoint one reason Starbucks has faltered is they left their core competency, which is the Coffee Experience and lost focus offering so many things they forgot who they were or why customers kept coming. So it is a risky, but potentially high reward move. I myself give them credit for the effort. Time will tell on the pay off.

  • http://www.convinceandconvert.com jaybaer

    It’s a risk that a lot of successful companies run. Saying “no” is so much harder than saying “yes”. Where would Yahoo! be today if they wouldn’t have abandoned search as a core competency back in the old days?

  • http://twitter.com/rhogroupee Rosemary O’Neill

    As someone who sometimes takes advantage of working in the “Starbucks” offsite office, I would love this concept. Wonder if they’re planning to offer goodies like “checkin” points toward lattes, etc? If I were Starbucks, I would get creative with the platform in all sorts of ways….imagine sitting at your table and ordering your drink/food from your laptop, and having it delivered? Imagine opting into a “crowdsourcing” activity when you log into your local joint….”everyone here today is working on an idea to help alleviate the litter problem downtown…want to join?” The possibilities are endless, and I’m intrigued as a marketer and as a consumer!

  • http://www.oneone.ca/ Mike Charbonneau

    And what’s wrong with that? All this time, it’s been YOUR choice. Your choice to stay or not. Your choice to try out their network or simply use the free wi-fi to check Facebook. Your choice to buy a beer and/or play social games.

    Personally, I think this is brilliant on Starbucks’ part and I’m sure other coffee chains will be quick to emulate the formula. What I’m curious to know is how they leverage the cost of someone who spends 3 hours there using the network and only buys a cup of coffee. But then, I guess they’ve considered this.

  • http://twitter.com/wissensauslese/status/22072632349 Wissensauslese

    RT @jaybaer: Is Starbucks the Most Dangerous Competitor to Facebook?: Today’s post is a collaboration wi… http://bit.ly/cX1ZlH #marketing

  • http://www.wheatleytimmons.com robertwheatley

    Fascinating idea to develop a walled garden inside the store where content keeps you engaged and your butt firmly planted in a seat where another beverage or two will help you comfortably pass the time, a.k.a. Third Place. The original coffee houses started centuries ago in Vienna, Austria that launched the infrastructure to support cafe society. Its early traction came from providing a social setting where issues and concerns of the day and era could be shared and discussed. Expanding on that idea, could Starbucks create a form of branded journalism in its own news platform, complete with contributors and editors to develop content that’s not just valuable and engaging but also relevant to the environment where its consumed?

  • http://twitter.com/kworkmanflood/status/22072949021 Kelly Workman-Flood

    Jay Baer Blog: Is Starbucks the Most Dangerous Competitor to Facebook? http://bit.ly/bewe9w Full http://bit.ly/aKEIKt

  • http://twitter.com/kworkmanflood/status/22072949021 Kelly Workman-Flood

    Jay Baer Blog: Is Starbucks the Most Dangerous Competitor to Facebook? http://bit.ly/bewe9w Full http://bit.ly/aKEIKt

  • http://twitter.com/social_medio/status/22074268241 SocialMedio

    Is Starbucks the Most Dangerous Competitor to Facebook? http://bit.ly/chqCLs

  • http://twitter.com/mostash/status/22074268090 mo’ stash

    Is Starbucks the Most Dangerous Competitor to Facebook? http://bit.ly/b9dRe7

  • http://twitter.com/inspiredmag/status/22074268135 Inspired Magazine

    Is Starbucks the Most Dangerous Competitor to Facebook? http://bit.ly/bt2whr

  • http://twitter.com/bia_hvid/status/22074435252 Bianca Ferrari

    RT @inspiredmag: Is Starbucks the Most Dangerous Competitor to Facebook? http://bit.ly/bt2whr

  • http://twitter.com/andrirahadi/status/22074464098 Andri Rahadi

    RT @inspiredmag: Is Starbucks the Most Dangerous Competitor to Facebook? http://bit.ly/bt2whr

  • http://twitter.com/petrimatero/status/22074529896 Petri Matero

    RT @inspiredmag: Is Starbucks the Most Dangerous Competitor to Facebook? http://bit.ly/bt2whr

  • http://twitter.com/peachananr/status/22074540158 Peach

    RT @jaybaer: Is Starbucks the Most Dangerous Competitor to Facebook? http://bit.ly/9ohmad // Starbucks VS Facebook? Who would have thought?

  • http://twitter.com/charlyramas/status/22074667192 Carlos Ramas

    Should we drink a coffe, or check our emails, in starbucks? RT @inspiredmag: Starbucks VS to Facebook? http://bit.ly/bt2whr

  • http://twitter.com/sfsocialmedia/status/22074692851 JobShoots

    Is Starbucks the Most Dangerous Competitor to Facebook? http://bit.ly/b7Sa5T #news #socialmedia

  • http://twitter.com/sfsmjobshoot/status/22074692891 JobShoots

    Is Starbucks the Most Dangerous Competitor to Facebook? http://bit.ly/b7Sa5T #news #socialmedia

  • http://twitter.com/birdbathbuzz/status/22074700242 Chris Isaac

    [convince/convert] Is Starbucks the Most Dangerous Competitor to Facebook? http://ow.ly/18Ix6B

  • http://twitter.com/kdrewien/status/22074816962 Kathy Drewien

    #socialmedia Is Starbucks the Most Dangerous Competitor to Facebook? http://ow.ly/18IwaC

  • http://twitter.com/aronstevenson/status/22074818692 Aron Stevenson

    Is Starbucks the Most Dangerous Competitor to Facebook? – Today's post is a collaboration with Clinton Bonner, commu… http://ow.ly/18Iwak

  • http://twitter.com/stefanhavik/status/22074952637 StefanHavik

    Is Starbucks the Most Dangerous Competitor to Facebook? http://bit.ly/9ohmad

  • http://twitter.com/rsworks/status/22075191845 Really Simple

    Interesting move by Startbucks: Is Starbucks the Most Dangerous Competitor to Facebook? http://bit.ly/bt2whr /via @inspiredmag

  • http://twitter.com/samvjones/status/22075782979 Sam Jones

    RT @inspiredmag: Is Starbucks the Most Dangerous Competitor to Facebook? http://bit.ly/bt2whr

  • http://twitter.com/alltop_social/status/22076053625 Alltop Social Media

    Is Starbucks the Most Dangerous Competitor to Facebook? http://bit.ly/btP8xQ Social-Media.alltop

  • http://twitter.com/ghimselfs/status/22077168119 Geert Smet

    RT @Alltop_Social: Is Starbucks the Most Dangerous Competitor to Facebook? http://bit.ly/btP8xQ Social-Media.alltop

  • http://www.kherize5.com Suzanne Vara

    Jay

    This would be a great move by Starbucks to be able to capture the folks who work from home/coffee shop workers to see what interests them (ie the WSJ or NYT for free, etc). Sure they may be searching FB but the amount of time that is spent will tell the real story.

    Starbucks can capitalize on this and take it to the next level; so long as they do not over saturate and give too many choices. FB is starting to hit that tipping point where there is too much and we know that too many choices, people walk away. Starbucks will have the eyes and ears of their audience and coupons/incentive-reward based deals will be well received so long as again there are not too many of them.

    Someday we will go to restaurants, bars, cafes and coffee shops and there will be ipads or something of the like. Remember when TV’s first hit the out of house scene? It is coming … who will be the first to take the risk?

  • http://twitter.com/azsocialmedia/status/22079302099 Arizona Social Media

    C&C Blog Post – Is Starbucks the Most Dangerous Competitor to Facebook? http://bit.ly/aKsN5o RT Please

  • http://twitter.com/erwinjansen/status/22079303041 erwinjansen

    Is Starbucks the Most Dangerous Competitor to Facebook? http://tinyurl.com/2a7xvjy

  • http://twitter.com/hotspotpromo/status/22079303022 Darlene Hull

    Rt @jaybaer Is Starbucks the Most Dangerous Competitor to Facebook?: Today’s post is a collaboration with Clinton … http://bit.ly/941X05

  • http://twitter.com/veillesmo/status/22079302952 Medias Sociaux

    Is Starbucks the Most Dangerous Competitor to Facebook? http://bit.ly/9nnwMK /via @jaybaer

  • Anonymous

    Hi Suzanne, wanted to reply to you. Tyranny of Choice as you’re describing is a real concern, but if it’s less about, here’s 22 offers choose one!!!, and more wisely about a specific offer to YOU based on what content you were reading and sharing AND what location you are at physically … ‘choice’ is actually eliminated and replaced by an invisible hand of marketing relevancy. Can they pull it off? Can they get THAT relevant, yes, but not sure how long it will take to do it properly. Thx so much for your comment!

  • Chris Toombes

    "Is Starbucks the Most Dangerous Competitor to Facebook?" http://bit.ly/9yTpA6

  • http://twitter.com/oliviahill77/status/22080748620 Olivia Hill

    This is interesting on a number of different levels>Is Starbucks the Most Dangerous Competitor to Facebook? http://ow.ly/2uqRT

  • http://twitter.com/benasmith/status/22081120521 Ben Smith

    Interesting post looking at the potential of the new Starbucks Digital Network http://bit.ly/byS3s8

  • http://twitter.com/ankitbathija/status/22081978510 Ankit Bathija

    RT @jaybaer: Is Starbucks the Most Dangerous Competitor to Facebook? http://bit.ly/9ohmad

  • http://twitter.com/fingerpaintmc3/status/22082563444 Matthew Carson, III

    #starbucks #facebook #socialmedia Is Starbucks the Most Dangerous Competitor to Facebook?, http://bit.ly/ceFFp0

  • Bobby Hewitt

    An extension / digital upgrade to offering free newspapers and magazines, stay around longer and you’ll get a second or third cup.

  • Bobby Hewitt

    An extension / digital upgrade to offering free newspapers and magazines, stay around longer and you’ll get a second or third cup.

  • Bobby Hewitt

    An extension / digital upgrade to offering free newspapers and magazines, stay around longer and you’ll get a second or third cup.

  • http://twitter.com/gciampaglia/status/22083435564 giovanni ciampaglia

    RT @benasmith Interesting post looking at the potential of the new Starbucks Digital Network http://bit.ly/byS3s8

  • http://twitter.com/marcbuote/status/22083822604 Marc Buote

    Is Starbucks the Most Dangerous Competitor to Facebook? http://bit.ly/bj8eP4

  • http://twitter.com/greggvm/status/22085349552 Gregg Morris

    #LocationBased social networks w/value. :) "Is Starbucks the Most Dangerous Competitor to Facebook?" http://j.mp/9jJ4aT #LBS

  • http://twitter.com/nsteckman/status/22085461861 Nicole Steckman

    Starbucks is launching their own digital network available in their stores http://bit.ly/bQbd0V –> Like I need 1 more reason to go there.

  • http://twitter.com/mrahmey/status/22085599524 Maurice Rahmey

    @ericleist What I was talking about when I mentioned Starbucks and Location #LBSchat http://bit.ly/ceFFp0

  • http://twitter.com/markhuvenaars/status/22085691849 Mark Huvenaars

    Is Starbucks the Most Dangerous Competitor to Facebook? http://bit.ly/c3IBoS #socialmedia @Starbucks

  • http://twitter.com/jwalsh99/status/22085887902 Jim Walsh

    Interesting take on location based biz – RT @jaybaer: Is Starbucks the Most Dangerous Competitor to Facebook? http://bit.ly/9ohmad #yam

  • http://twitter.com/jwalsh99/status/22085918514 Jim Walsh

    Interesting take on location based biz #yam – RT @jaybaer: Is Starbucks the Most Dangerous Competitor to Facebook? http://bit.ly/9ohmad

  • http://twitter.com/smartreno/status/22085997635 Bret Simmons

    rt @jaybaer Is Starbucks the Most Dangerous Competitor to Facebook? – http://bit.ly/9ohmad

  • http://twitter.com/dukkytweets/status/22087746787 Dukky

    Is Starbucks the Most Dangerous Competitor to Facebook? http://bit.ly/b5hQjQ Interesting take on Starbucks new wifi offering from @jaybaer

  • http://twitter.com/clintonbon/status/22087920568 Clinton Bonner

    RT @jaybaer: Is Starbucks the Most Dangerous Competitor to Facebook? http://bit.ly/9ohmad – Special Thx to Jay Baer for collab on this piece

  • http://twitter.com/hatisolutions/status/22088140424 HATI Solutions

    RT @jaybaer: Is Starbucks the Most Dangerous Competitor to Facebook? http://bit.ly/b5hQjQ

  • http://twitter.com/tomonzo/status/22088387975 Tomas Kazemekas

    Is Starbucks the Most Dangerous Competitor to Facebook? – http://bit.ly/9ohmad

  • http://twitter.com/ctreada/status/22088388144 Chris Treadaway

    RT @jaybaer: Is Starbucks the Most Dangerous Competitor to Facebook? http://bit.ly/b5hQjQ

  • http://twitter.com/rogesmith/status/22088655790 Roger Smith

    RT @greggvm: #LocationBased social networks w/value. :) "Is Starbucks the Most Dangerous Competitor to Facebook?" http://j.mp/9jJ4aT #LBS

  • http://twitter.com/triout/status/22089881203 TriOut

    RT “@greggvm: #LocationBased social networks w/value. :) "Is Starbucks the Most Dangerous Competitor to Facebook?" http://j.mp/9jJ4aT #LBS”

  • http://twitter.com/markwschaefer/status/22090027145 Mark Schaefer

    They get content => Is Starbucks the Most Dangerous Competitor to Facebook? http://bit.ly/b5hQjQ via @jaybaer

  • http://twitter.com/membershipjedi/status/22090503283 Mike Cassidy

    Grande: RT @jaybaer: Is Starbucks the Most Dangerous Competitor to Facebook? http://bit.ly/b5hQjQ

  • http://twitter.com/valwrites/status/22090692478 Val White Altesman

    Oh no! Now I'll NEVER find a seat at @Starbucks. RT @jaybaer
    Is Starbucks the Most Dangerous Competitor to Facebook? http://bit.ly/b5hQjQ

  • http://twitter.com/lalalindsayab/status/22090694060 Lindsay Abbott

    yikes. @starbucks is taking over the world. Is Starbucks the Most Dangerous Competitor to Facebook? – http://bit.ly/9ohmad

  • http://twitter.com/skypulsemedia/status/22091142354 Sky Pulse Media

    RT @markwschaefer: They get content => Is Starbucks the Most Dangerous Competitor to Facebook? http://bit.ly/b5hQjQ via @jaybaer

  • http://twitter.com/weintraub/status/22091369681 Weintraub Adv

    RT @jaybaer: Is Starbucks the Most Dangerous Competitor to Facebook? http://bit.ly/9ohmad

  • http://twitter.com/doogsatx/status/22091504907 Matt McDougall

    RT @skypulsemedia: RT @markwschaefer: They get content => Is Starbucks the Most Dangerous Competitor to Facebook? http://bit.ly/b5hQjQ via @jaybaer

  • http://twitter.com/jswolfe/status/22091532763 jswolfe

    RT @jaybaer: Is Starbucks the Most Dangerous Competitor to Facebook? http://bit.ly/b5hQjQ

  • http://twitter.com/danwalk/status/22091832731 DanWalk

    RT @jaybaer: Is Starbucks the Most Dangerous Competitor to Facebook? http://bit.ly/b5hQjQ

  • http://twitter.com/cindyfsolomon/status/22093345379 Cindy F Solomon

    Starbucks Most Dangerous Competitor to Facebook? http://bit.ly/bgjEjA @jaybaer #marketing #advertising #location #wifi #yahoo #content

  • http://twitter.com/hollywagg/status/22093385911 Holly Wagg

    A certain coffee chain will unveil their own in-store digital network. What impact will this have on consumer behavior? http://bit.ly/bP2M6Z

  • http://twitter.com/pacsync/status/22093456317 pac sync

    free itunes downloads? 4 realll? RT @inspiredmag Is Starbucks the Most Dangerous Competitor to Facebook? http://bit.ly/bt2whr

  • http://twitter.com/philiptater/status/22093694273 Philip Tate

    RT @jaybaer: Is Starbucks the Most Dangerous Competitor to Facebook? http://bit.ly/9ohmad

  • http://twitter.com/webinarwisdom/status/22093881233 Dave Williams

    Is Starbucks the Most Dangerous Competitor to Facebook? http://bit.ly/9yTpA6

  • http://twitter.com/whatsupinteract/status/22093980592 Whats Up Interactive

    Is Starbucks the Most Dangerous Competitor to Facebook? via @jaybaer http://ow.ly/2uzfZ

  • http://twitter.com/smlupdates/status/22093983174 Social Media Library

    Is #Starbucks the most dangerous competitor to #Facebook – http://ow.ly/2usdN #socialmedia

  • http://twitter.com/katgordon/status/22094021716 Katherine M. Gordon

    I've seen the future of geo-digital networks + it looks a lot like my Starbucks. Grt piece by @clintonbon + @jaybaer http://bit.ly/9ohmad

  • http://twitter.com/michaelpcollier/status/22094120093 Michael Collier

    RT @jaybaer: Is Starbucks the Most Dangerous Competitor to Facebook? http://bit.ly/9ohmad

  • http://twitter.com/sherrirene1/status/22094325503 Sherri René Harris

    RT @jaybaer: Is Starbucks the Most Dangerous Competitor to Facebook? http://bit.ly/b5hQjQ //interesting!

  • http://twitter.com/somekipp/status/22094441354 Kipp Mullis

    RT @jaybaer: Is Starbucks the Most Dangerous Competitor to Facebook? http://bit.ly/9ohmad – Would you like some Wi-Fi with your latte?

  • http://twitter.com/graememenzies/status/22094497960 Graeme Menzies

    Interesting piece! @clintonbon – Is Starbucks the Most Dangerous Competitor to Facebook? http://bit.ly/9ohmad

  • http://twitter.com/newmediasplash/status/22094726590 Andy Taylor

    RT @Alltop_Social: Is Starbucks the Most Dangerous Competitor to Facebook? http://bit.ly/btP8xQ Social-Media.alltop

  • http://twitter.com/randylewiskemp/status/22094770293 Randy Kemp

    Is Starbucks the Most Dangerous Competitor to Facebook? http://bit.ly/ceFFp0

  • http://twitter.com/mwcashley/status/22095387001 Ashley Fate

    RT @jaybaer: Is Starbucks the Most Dangerous Competitor to Facebook? http://bit.ly/9ohmad

  • http://twitter.com/superblue/status/22095494085 Sarah Blue

    Morning read from @jaybaer and @clintonbon – Is Starbucks the Most Dangerous Competitor to Facebook? http://ow.ly/2uC0G

  • http://twitter.com/postcardmania/status/22095590006 Joy Gendusa

    What will they come up with next! RT @jaybaer: Is Starbucks the Most Dangerous Competitor to Facebook? http://bit.ly/9ohmad

  • http://twitter.com/djwald/status/22095940154 David Wald

    Morning visual love thx to @theselby http://bit.ly/bRUm8H and morning read thx to @superblue and @jaybaer http://ow.ly/2uC0G

  • http://twitter.com/djwald/status/22095940154 David Wald

    Morning visual love thx to @theselby http://bit.ly/bRUm8H and morning read thx to @superblue and @jaybaer http://ow.ly/2uC0G

  • http://twitter.com/carriejbond/status/22096261571 Carrie Bond

    RT @markwschaefer: They get content => Is Starbucks the Most Dangerous Competitor to Facebook? http://bit.ly/b5hQjQ via @jaybaer

  • http://twitter.com/carriejbond/status/22096261571 Carrie Bond

    RT @markwschaefer: They get content => Is Starbucks the Most Dangerous Competitor to Facebook? http://bit.ly/b5hQjQ via @jaybaer

  • http://twitter.com/carriejbond/status/22096261571 Carrie Bond

    RT @markwschaefer: They get content => Is Starbucks the Most Dangerous Competitor to Facebook? http://bit.ly/b5hQjQ via @jaybaer

  • http://twitter.com/carriejbond/status/22096261571 Carrie Bond

    RT @markwschaefer: They get content => Is Starbucks the Most Dangerous Competitor to Facebook? http://bit.ly/b5hQjQ via @jaybaer

  • http://twitter.com/bayareasea/status/22096452816 Thomas Petty

    RT @thebrandbuilder: Today's intriguing headline: RT @clintonbon: RT @jaybaer: Is Starbucks the Most Dangerous Competitor to Facebook? http://bit.ly/9ohmad

  • http://twitter.com/bayareasea/status/22096452816 Thomas Petty

    RT @thebrandbuilder: Today's intriguing headline: RT @clintonbon: RT @jaybaer: Is Starbucks the Most Dangerous Competitor to Facebook? http://bit.ly/9ohmad

  • http://twitter.com/marlaerwin/status/22096791541 Marla Erwin

    Starbucks in-store network to offer customers free access to paid content on news/entertainment sites: http://bit.ly/9ohmad

  • http://twitter.com/marlaerwin/status/22096791541 Marla Erwin

    Starbucks in-store network to offer customers free access to paid content on news/entertainment sites: http://bit.ly/9ohmad

  • http://twitter.com/hausmanllc/status/22096870612 Tami Hausman

    New marketing via Starbucks – thanks @jaybaer http://bit.ly/bMbkXb

  • http://twitter.com/hausmanllc/status/22096870612 Tami Hausman

    New marketing via Starbucks – thanks @jaybaer http://bit.ly/bMbkXb

  • http://twitter.com/csjournalism/status/22097077514 Sustain Journalism

    RT @marlaerwin: Starbucks in-store network to offer customers free access to paid content on news/entertainment sites: http://bit.ly/9ohmad

  • http://twitter.com/csjournalism/status/22097077514 Sustain Journalism

    RT @marlaerwin: Starbucks in-store network to offer customers free access to paid content on news/entertainment sites: http://bit.ly/9ohmad

  • http://twitter.com/terry_sumner/status/22097167761 Terry Sumner

    RT @marlaerwin: Starbucks in-store network to offer customers free access to paid content on news/entertainment sites: http://bit.ly/9ohmad

  • http://twitter.com/terry_sumner/status/22097167761 Terry Sumner

    RT @marlaerwin: Starbucks in-store network to offer customers free access to paid content on news/entertainment sites: http://bit.ly/9ohmad

  • http://twitter.com/shaundmetzger/status/22097810367 Shaun Metzger

    Starbucks really will take over the world – http://bit.ly/9ohmad

  • http://twitter.com/shaundmetzger/status/22097810367 Shaun Metzger

    Starbucks really will take over the world – http://bit.ly/9ohmad

  • http://twitter.com/buzzbroz/status/22099049219 Ken Sheetz

    RT @jaybaer: Is Starbucks the Most Dangerous Competitor to Facebook? http://bit.ly/9ohmad

  • http://twitter.com/suzannevara/status/22099083763 Suzanne Vara

    Is Starbucks the Most Dangerous Competitor to Facebook?: Today’s post is a collaboration wi… #marketing http://bit.ly/bgjEjA

  • http://twitter.com/garaughty/status/22099270785 marti garaughty

    Is #Starbucks the most dangerous competitor to #Facebook ? http://bit.ly/9yTpA6

  • http://twitter.com/mmartoccia/status/22099667481 Mike Martoccia

    RT @jaybaer: Is Starbucks the Most Dangerous Competitor to Facebook? http://bit.ly/9ohmad

  • http://twitter.com/slycaj/status/22100534141 Sylvie Cajelait

    Impressive and somewhat scary RT @SuzanneVara: Is Starbucks the Most Dangerous Competitor to Facebook?#marketing http://bit.ly/bgjEjA

  • http://twitter.com/desertpanda13/status/22100584766 Jenna D. Rutschman

    Starbucks taking over the world – going after FB? RT @jaybaer: Is Starbucks the Most Dangerous Competitor to Facebook? http://bit.ly/9ohmad

  • http://twitter.com/sheetalda/status/22100708763 Sheetal Agarwal

    RT @CSJournalism: RT @marlaerwin: Starbucks in-store network to offer customers free access to paid content on news/entertainment sites: http://bit.ly/9ohmad

  • http://twitter.com/adhumlen/status/22101120388 Anneliza Humlen

    #Starbucks #Digital Network: Why #brand channel could be #Facebook's biggest competitor via @aybaer http://ow.ly/2uEYA #cmo

  • http://twitter.com/jtgirl/status/22101621674 Jodi Termine

    Interesting…RT @jaybaer: Why Starbucks Might Become the Most Dangerous Competitor to Facebook http://bit.ly/9ohmad

  • http://twitter.com/vernongirl/status/22101675388 Courtenay Pitcher

    RT @jaybaer: Is Starbucks the Most Dangerous Competitor to Facebook? http://bit.ly/9ohmad

  • http://twitter.com/ashwothit/status/22101739428 AshwothSolutions

    RT @jaybaer: Is Starbucks the Most Dangerous Competitor to Facebook? http://bit.ly/b5hQjQ

  • http://twitter.com/kaaist/status/22101821071 Kyle Pearce

    RT @jaybaer: Why Starbucks Might Become the Most Dangerous Competitor to Facebook http://bit.ly/9ohmad

  • http://twitter.com/stoneymark/status/22101926098 Mark Stone

    RT @jaybaer: Why Starbucks Might Become the Most Dangerous Competitor to Facebook http://bit.ly/9ohmad

  • http://twitter.com/nealschaffer/status/22101934770 Neal Schaffer

    Is Starbucks the Most Dangerous Competitor to Facebook? http://ow.ly/2uyZf (via @jaybaer) #Facebook

  • http://twitter.com/annagiannini/status/22102049133 Anna-Lisa Giannini

    RT @jtgirl: Interesting…RT @jaybaer: Why Starbucks Might Become the Most Dangerous Competitor to Facebook http://bit.ly/9ohmad

  • http://twitter.com/simplymek/status/22102117782 Kendall Young

    Brilliant move, @starbucks RT @jaybaer: Why Starbucks Might Become the Most Dangerous Competitor to Facebook http://bit.ly/9ohmad #Starbucks

  • http://twitter.com/richard_baker/status/22102283700 Rich Baker

    RT @kaaist: RT @jaybaer: Why Starbucks Might Become the Most Dangerous Competitor to Facebook http://bit.ly/9ohmad

  • http://twitter.com/boblilbranding/status/22102376799 Bob Strassel Jr.

    RT @jaybaer: Why Starbucks Might Become the Most Dangerous Competitor to Facebook http://bit.ly/9ohmad

  • http://twitter.com/hatisolutions/status/22102376232 HATI Solutions

    RT @jaybaer: Why Starbucks Might Become the Most Dangerous Competitor to Facebook http://bit.ly/9ohmad

  • http://twitter.com/jfouts/status/22102423689 Janet Fouts

    Iintriguing ideas- Starbucks the Most Dangerous Competitor to Facebook? – http://bit.ly/9ohmad

  • http://twitter.com/bobbypulte/status/22102473436 Bobby Pulte

    @jonCcampbell Thought you might like this… Seems like a bit of a stretch to me, but an interesting read anyway. http://bit.ly/ceFFp0

  • http://twitter.com/chriscbaldwin/status/22102692464 Chris Baldwin

    RT @jaybaer: Why Starbucks Might Become the Most Dangerous Competitor to Facebook http://bit.ly/9ohmad

  • http://twitter.com/emerge2/status/22102763524 Emerge2 Digital

    Is Starbucks the Most Dangerous Competitor to Facebook? http://bit.ly/adxOGY Very interesting, by @clintonbon & @jaybaer

  • http://twitter.com/michaelpmalone/status/22102861818 Mike Malone

    RT @jaybaer: Why Starbucks Might Become the Most Dangerous Competitor to Facebook http://bit.ly/9ohmad

  • http://twitter.com/r_d_freeman/status/22103015376 Rob Freeman

    RT @jaybaer: Why Starbucks Might Become the Most Dangerous Competitor to Facebook http://bit.ly/9ohmad

  • http://twitter.com/el_leprechaun/status/22103022654 Joseph Remesar SciFi

    RT @jaybaer: Why Starbucks Might Become the Most Dangerous Competitor to Facebook http://bit.ly/9ohmad

  • http://twitter.com/gregaker/status/22103194363 Greg Aker

    RT: @jaybaer Why Starbucks Might Become the Most Dangerous Competitor to Facebook http://bit.ly/9ohmad

  • http://twitter.com/adriennekm/status/22103514663 Adrienne Murphy

    "Starbucks is offering free Wi-Fi in all stores come this fall&unveiling their Starbucks Digital Network" http://bit.ly/9ohmad via @jaybaer

  • http://twitter.com/twocitygirl/status/22103547514 susan myrland

    It's not about the coffee anymore. RT @jaybaer Why Starbucks Might Become the Most Dangerous Competitor to Facebook http://bit.ly/9ohmad

  • http://twitter.com/elizabethsosnow/status/22103642992 Elizabeth Sosnow

    Starbucks vs. FB: "The era of the hyper-relevant advertisement is upon us." via @jaybaer http://bit.ly/cGUdqd

  • http://www.kherize5.com Suzanne Vara

    Clinton

    Ohh you bring up such a great point here. As marketers this is sensational. The search engines know what we are searching, FB with the like button knows where our loyalty stands so it makes sense that a brand will take a risk and develop their own network. I think it is the natural progression of the world of online.

    I think that Starbucks can pull it off as they have already changed the way that we order and drink coffee. They created an entirely “new” language (not literally of course as it is italian) for sm, med and lge that was sexier but also unique to them in the US. That was powerful. This is on a much broader scale. Sure some folks will be checking the FB but the amount of time that they will be spending on it, the amount of time on other sites will really tell a bigger story.

    Thank you so much for commenting back. I saw this one way as with choices and did not really consider that this would eliminate the choices.

    @SuzanneVara

  • http://twitter.com/angeladaniello/status/22104026276 Angela Daniello

    Is Starbucks the Most Dangerous Competitor to Facebook? http://ow.ly/2uFEC

  • http://twitter.com/mdrabik/status/22105097340 Michelle Drabik

    RT @jaybaer: Is Starbucks the Most Dangerous Competitor to Facebook? http://bit.ly/9ohmad

  • http://twitter.com/derekflanzraich/status/22105682544 Derek Flanzraich

    What if @Starbucks, not Google, is Facebook's biggest competition? Smart, thought-provoking post: http://bit.ly/9FvzEo

  • http://twitter.com/brandonzeman/status/22105893712 Brandon Zeman

    This is fascinating RT @jaybaer: Is Starbucks the Most Dangerous Competitor to Facebook? http://bit.ly/9ohmad

  • http://twitter.com/pramitasen/status/22106009849 PRAMITA SEN

    RT @jaybaer: Is Starbucks the Most Dangerous Competitor to Facebook? http://bit.ly/b5hQjQ #socialmedia #brand

  • http://twitter.com/ashleymszeremet/status/22106311417 Ashley Szeremet

    RT @PRAMITASEN @jaybaer: Is Starbucks the Most Dangerous Competitor to Facebook? http://bit.ly/b5hQjQ #socialmedia #brand

  • http://twitter.com/shahdadlateef/status/22106560510 LATEEF SHAHDAD

    RT @randylewiskemp: Is Starbucks the Most Dangerous Competitor to Facebook? http://bit.ly/ceFFp0

  • http://www.superiorpromos.com Pablo Edwards

    Very interesting Idea. I love what @Robertwheatley had to add!

  • http://twitter.com/megcal/status/22106803636 Meghan Callaghan

    Great article! "What was once the end purchase… RT @jaybaer Is Starbucks the Most Dangerous Competitor to Facebook? http://bit.ly/9ohmad

  • http://twitter.com/bobfine/status/22106918199 Robert Fine

    RT @NealSchaffer: Is Starbucks the Most Dangerous Competitor to Facebook? http://ow.ly/2uyZf (via @jaybaer) #Facebook

  • http://twitter.com/margodrakos/status/22107403355 Margo Drakos

    Starbucks vs Facebook??? interesting read from @JayBaer http://tinyurl.com/2b3ppu6 (@Mlaffs @mcmvanbree @pwitte a la interaction w/fans)

  • http://twitter.com/msmizz/status/22108185867 Meredith Stevens

    Starbucks unveiled own digital network where users could get free things/promos – brilliant! here's @jaybaer 's take http://bit.ly/bj8eP4

  • David

    I’m not sure who is actually getting a better surge of energy from this deal, Starbucks or Yahoo. One thing mentioned that caught my eye is the idea of the kids relating to both brands. I can envision, as I see it almost every Starbucks visit, and I’m sure the research teams at Starbucks have seen it, kids playing online games while the mom’s are chatting – so the moms play aneffeective role in building the brand the experience of Yahoo and Starbucks for the kids. I think Starbucks (or better yet Yahoo) should provide the keyboards and screens! Then there are the Starbucks located next to the high schools. Might the juniors and seniors with smart phones (in keeping with your article’s point of mobile phone ads) receive messages with offers around 11:15 a.m., just before lunch break. Maybe a hello from a rock star introducing a discount off a CD, umm,.. with the endorsement of the local high school mascot? For each Grande Mocha you buy we’ll give .25 cents to the school fund. Maybe an invite to an after school study hall – caffeine experience optional. None of this poses a danger to facebook, because nothing the Starbucks site has is as addictive as a global reaching, member directed loyalty, ever growing, strongly habituated facebook experience. Let’s get real. If anything, Starbucks should up their product advertising on FB to support the launch of their new service?

  • http://twitter.com/justrum/status/22108315247 Justin Dennis

    Great article from @jaybaer: Is Starbucks the Most Dangerous Competitor to Facebook? http://bit.ly/9ohmad

  • http://twitter.com/socialmedia411/status/22108316429 Social Media Insider

    Is Starbucks the Most Dangerous Competitor to Facebook? (Jay Baer): http://bit.ly/aU1xiW

  • http://twitter.com/therealhochberg/status/22108448161 John Hochberg

    RT @SocialMedia411: Is Starbucks the Most Dangerous Competitor to Facebook? (Jay Baer): http://bit.ly/aU1xiW

  • http://twitter.com/cminusmarketing/status/22108540156 Justin Keller

    No, absolutely not. RT @SocialMedia411: Is Starbucks the Most Dangerous Competitor to Facebook? (Jay Baer): http://bit.ly/aU1xiW

  • http://twitter.com/kbrowninisrael/status/22108696676 Kelli Brown

    Should be interesting to watch – Is Starbucks the Most Dangerous Competitor to Facebook? http://bit.ly/aU1xiW (via @socialmedia411)

  • http://twitter.com/mcsingh85/status/22108733404 Michael Singh

    Is Starbucks the Most Dangerous Competitor to Facebook? | E-commerce | #SocialMedia Consulting – Convince http://ow.ly/2uJll

  • http://twitter.com/pr_fuse/status/22108899517 NanceLarsenAPRFellow

    Interesting buzz. rt @SocialMedia411 Is Starbucks the Most Dangerous Competitor to Facebook? (Jay Baer): http://bit.ly/aU1xiW

  • http://twitter.com/ldmoon_pm/status/22109088253 Leslie Moon

    RT @jaybaer: Is Starbucks the Most Dangerous Competitor to Facebook? http://bit.ly/9ohmad (exclusive, location based content in demand gen)

  • http://twitter.com/cluong4/status/22109148220 Cindy Luong

    RT @jaybaer: Is Starbucks the Most Dangerous Competitor to Facebook? http://bit.ly/9ohmad

  • http://twitter.com/mr_lbs/status/22109187592 Mr LBS

    RT @jaybaer: Is Starbucks the Most Dangerous Competitor to Facebook? http://bit.ly/9ohmad (exclusive, location ba… http://bit.ly/9IEE0X

  • http://twitter.com/firmadankt/status/22109239270 Firma dankt!

    Is Starbucks the Most Dangerous Competitor to #Facebook? (Jay Baer): http://bit.ly/aU1xiW #SocialMedia #Marketing

  • http://twitter.com/kevindclarke/status/22109359274 Kevin D. Clarke

    The means to deliver the right message, via the right medium, at the right moment is coming VERY soon!! http://is.gd/eDlyA #yam #in

  • http://twitter.com/techmemedirect/status/22109537498 TechMeme Direct

    Is Starbucks the Most Dangerous Competitor to Facebook? (Jay Baer/Convince and Convert Blog) http://bit.ly/an0pPQ

  • http://twitter.com/eldonedwards/status/22109723410 Eldon Edwards

    RT @jaybaer: Is Starbucks the Most Dangerous Competitor to Facebook? http://bit.ly/9ohmad

  • http://twitter.com/glasshalffullpr/status/22110514332 Jessica LongLastName

    RT @jaybaer: Is Starbucks the Most Dangerous Competitor to Facebook? http://bit.ly/9ohmad

  • http://twitter.com/jola_mb/status/22111019718 Jola

    Is Starbucks the Most Dangerous Competitor to Facebook? – http://bit.ly/9ohmad

  • http://twitter.com/tdcinhawaii/status/22111061850 Tara Coomans

    Fascinating. Exciting.RT @jaybaer: Why Starbucks Might Become the Most Dangerous Competitor to Facebook http://bit.ly/9ohmad

  • http://twitter.com/ivankovacevic3/status/22111406170 Ivan Kovacevic

    The Facebucks :) RT @SocialMedia411 Is Starbucks the Most Dangerous Competitor to Facebook? (Jay Baer): http://bit.ly/aU1xiW

  • http://twitter.com/inspirationf/status/22111531277 Igor Ovsyannykov

    Is Starbucks the Most Dangerous Competitor to Facebook? http://bit.ly/bt2whr

  • http://twitter.com/designraid/status/22111531405 Design Raid

    Is Starbucks the Most Dangerous Competitor to Facebook? http://bit.ly/bt2whr

  • http://twitter.com/webtoolfeed/status/22111531229 Webtoolfeed

    Is Starbucks the Most Dangerous Competitor to Facebook? http://bit.ly/bt2whr

  • http://twitter.com/desijungle/status/22111531381 Design Jungle

    Is Starbucks the Most Dangerous Competitor to Facebook? http://bit.ly/bt2whr

  • http://twitter.com/designloot/status/22111531601 Design Loot

    Is Starbucks the Most Dangerous Competitor to Facebook? http://bit.ly/bt2whr

  • http://twitter.com/parissab/status/22111574883 Parissa Behnia

    RT @jaybaer: Is Starbucks the Most Dangerous Competitor to Facebook? http://bit.ly/9ohmad

  • http://twitter.com/otaviofalcao/status/22111583854 Otávio Falcão

    RT @Inspirationf: Is Starbucks the Most Dangerous Competitor to Facebook? http://bit.ly/bt2whr

  • http://twitter.com/kresod/status/22111661898 Krešimir Dominić

    RT @IvanKovacevic3: The Facebucks :) RT @SocialMedia411 Is Starbucks the Most Dangerous Competitor to Facebook? http://bit.ly/aU1xiW

  • http://twitter.com/davekerpen/status/22111674999 Dave Kerpen

    Is Starbucks the Most Dangerous Competitor to Facebook? – http://bit.ly/9ohmad (really interesting frm @ClintonBon)

  • http://twitter.com/lindsayfultz/status/22111796204 Lindsay Fultz

    Very interesting!!! RT @DaveKerpen Is Starbucks the Most Dangerous Competitor to #Facebook? http://bit.ly/9ohmad from @ClintonBon

  • http://twitter.com/christinekorda/status/22111818384 Women Social Media

    Is Starbucks the Most Dangerous Competitor to Facebook?Social Media http://bit.ly/c6LK8i via @addthis #in #socialmedia #sm #facebook

  • http://twitter.com/and_drea/status/22111905257 Andrea Bockelman

    Is Starbucks the Most Dangerous Competitor to Facebook? http://bit.ly/9ohmad

  • http://twitter.com/elg0nz/status/22111957475 elg0nz

    RT @SocialMedia411: Is Starbucks the Most Dangerous Competitor to Facebook? (Jay Baer): http://bit.ly/aU1xiW

  • http://twitter.com/terry_foster/status/22112075966 Terry Foster

    RT @Christinekorda: Is Starbucks the Most Dangerous Competitor to Facebook? http://bit.ly/c6LK8i

  • http://twitter.com/chrisgilmer/status/22112650039 Christopher Gilmer

    Is Starbucks the Most Dangerous Competitor to Facebook? via @jaybaer http://ow.ly/2uLz4

  • http://twitter.com/rcoristin05/status/22112998128 Rachel Coristin

    Starbucks to create their own digital network! http://ow.ly/2uLKY

  • http://twitter.com/danmarx/status/22113199576 Dan Marx

    Is Starbucks the Most Dangerous Competitor to Facebook? | E-commerce | Social Media Consulting – Convince & Convert http://ff.im/-pHTyh

  • http://twitter.com/claytonwalter/status/22113354655 Clayton Walter

    Is Starbucks the Most Dangerous Competitor to Facebook? – http://bit.ly/9ohmad RT @ClintonBon

  • http://twitter.com/bethvoorhees/status/22113414908 Beth Voorhees

    Excited to see the new Starbucks coming this fall — http://bit.ly/bt2whr — RT @Webtoolfeed

  • http://twitter.com/cforpmultimedia/status/22113616227 Hubert Lalande

    Is Starbucks the Most Dangerous Competitor to Facebook? http://bit.ly/c6LK8i (via @addthis @Christinekorda)

  • http://twitter.com/bwmullins/status/22113823056 Ben Mullins

    Is Starbucks the Most Dangerous Competitor to Facebook? – http://bit.ly/9ohmad #starbucks @starbucksjobs

  • http://twitter.com/vkippes/status/22114311304 Victor Kippes

    RT @jaybaer: Is Starbucks the Most Dangerous Competitor to Facebook? http://bit.ly/9ohmad

  • http://twitter.com/kmckennasc_ud/status/22114523060 Krista McKenna

    RT @Christinekorda: Is Starbucks the Most Dangerous Competitor to Facebook?Social Media http://bit.ly/c6LK8i via @addthis #in #socialme …

  • http://twitter.com/palmerreuther/status/22114607728 palmerreuther

    RT @kmckennaSC_UD: RT @Christinekorda: Is Starbucks the Most Dangerous Competitor 2 Facebook?#SocialMedia http://bit.ly/c6LK8i

  • http://twitter.com/ulstrup/status/22114777197 Peter Ulstrup Hansen

    Rigtig interessant: Is Starbucks the Most Dangerous Competitor to Facebook? http://bit.ly/cV6HPx

  • http://twitter.com/jeffjgoldberg/status/22115085147 Jeff

    RT @DerekFlanzraich: What if @Starbucks, not Google, is Facebook's biggest competition? Smart, thought-provoking post: http://bit.ly/9FvzEo

  • http://twitter.com/jedlangdon/status/22115706697 Jed Langdon

    RT @jaybaer: Is Starbucks the Most Dangerous Competitor to Facebook? http://bit.ly/b5hQjQ < Would certainly make me visit Starbucks more

  • http://twitter.com/jasonhahn/status/22116195885 Jason Hahn

    Is Starbucks the Most Dangerous Competitor to Facebook? http://bit.ly/9ohmad (via @jaybaer)

  • http://twitter.com/jer206/status/22116458203 Jeremy Langhans

    RT @jaybaer: Is Starbucks the Most Dangerous Competitor to Facebook? http://bit.ly/9ohmad

  • http://twitter.com/gabrielmjacobs/status/22116522010 Gabriel Jacobs

    Facebook vs… Starbucks? http://bit.ly/ceFFp0

  • http://twitter.com/askbar/status/22116866476 ask josephsen

    RT @ulstrup: Rigtig interessant: Is Starbucks the Most Dangerous Competitor to Facebook? http://bit.ly/cV6HPx

  • http://twitter.com/hlkalin/status/22117418809 Helena Kalin

    Is Starbucks the Most Dangerous Competitor to Facebook? http://ow.ly/2uNOz (via @BindingLogic )

  • http://twitter.com/bridgetmccarney/status/22117506477 bridget mccarney

    The game changes again RT @jaybaer Is Starbucks the Most Dangerous Competitor to Facebook? http://bit.ly/b5hQjQ

  • http://twitter.com/nehalkazim/status/22119303476 Nehal Kazim

    All I can say is wow: Is Starbucks the Most Dangerous Competitor to Facebook? http://ow.ly/1qO2OV (via @clintonbon)

  • http://twitter.com/marketingpocket/status/22119359229 Anita Fiander

    Is Starbucks the Most Dangerous Competitor to Facebook?- http://bit.ly/9SQJK7

  • http://twitter.com/rekhadhanraj/status/22119435388 rekha dhanraj

    Starbucks- woot! http://bit.ly/9yTpA6

  • http://twitter.com/bsemmar/status/22119718814 Ben Semmar

    This is genius, I think. RT @SocialMedia411: Is Starbucks the Most Dangerous Competitor to Facebook? (Jay Baer): http://bit.ly/aU1xiW

  • http://twitter.com/herr_jakob/status/22120097422 Christian Jakob

    RT @Inspirationf: Is Starbucks the Most Dangerous Competitor to Facebook? http://bit.ly/bt2whr

  • http://twitter.com/mcmvanbree/status/22121268461 Marc van Bree

    RT @MargoDrakos: Starbucks vs Facebook??? interesting read from @JayBaer http://tinyurl.com/2b3ppu6 (@Mlaffs @mcmvanbree @pwitte a la in …

  • http://twitter.com/tweetmaker/status/22122622992 Jim Alexander

    Is Starbucks the Most Dangerous Competitor to Facebook? http://bit.ly/c6dPEZ via @jaybaer

  • http://twitter.com/n2henry/status/22123321878 Nicholas Henry

    RT @NehalKazim: All I can say is wow: Is Starbucks the Most Dangerous Competitor to Facebook? http://ow.ly/1qO2OV (via @clintonbon)

  • http://twitter.com/clintonbon/status/22124123615 Clinton Bonner

    @DaveKerpen thx so much Dave and @LindsayFultz too for picking up on Dave's RT, much appreciated – this was RT piece http://bit.ly/9ohmad

  • http://twitter.com/jeffcarroll/status/22124578803 Jeff Carroll

    RT @jaybaer: Why @starbucks Might Become the Most Dangerous Competitor to @facebook http://bit.ly/9ohmad

  • http://twitter.com/christinetonkin/status/22125637116 Christine

    Is Starbucks the Most Dangerous Competitor to Facebook? – http://bit.ly/9ohmad

  • http://twitter.com/brandoncondict/status/22127676859 Brandon Condict

    RT @ClaytonWalter: Is Starbucks the Most Dangerous Competitor to Facebook? – http://bit.ly/9ohmad RT @ClintonBon

  • http://twitter.com/theadgrad The Ad Grad

    We’re not big coffee drinkers but the Starbucks Digital Network might bring us there for meetings. Just came across your blog and love it. Keep up the great content.

  • http://twitter.com/mapislov/status/22127979756 maria elena mendiola

    RT @Inspirationf Is Starbucks the Most Dangerous Competitor to Facebook? http://bit.ly/bt2whr

  • http://twitter.com/adhumlen/status/22128631136 Anneliza Humlen

    #Starbucks #Digital Network: Why #brand channel could be #Facebook's biggest competitor via @aybaer http://ow.ly/2uFd5 #cmo

  • http://twitter.com/prcoach/status/22131591346 George Rosenberg

    RT @jaybaer: Is Starbucks the Most Dangerous Competitor to Facebook? http://bit.ly/9ohmad Wow! the future is now at Starbucks.

  • http://twitter.com/pushcreatives/status/22132448198 Mardi Dean

    RT @jaybaer: Is Starbucks the Most Dangerous Competitor to Facebook? http://bit.ly/9ohmad

  • http://twitter.com/prsonality/status/22132550204 Sean McCarthy

    What a phenomenal company! Check this post out — Starbucks the Most Dangerous Competitor to Facebook? — http://bit.ly/9ohmad

  • http://twitter.com/sandeeparaman/status/22136786240 Sandeep Anantharaman

    Brilliant! RT @SocialMedia411: Is Starbucks the Most Dangerous Competitor to Facebook? (Jay Baer): http://bit.ly/aU1xiW

  • http://twitter.com/chitchatchick51/status/22139544070 Margaret Aguilar

    RT @jaybaer: Is Starbucks the Most Dangerous Competitor to Facebook? http://bit.ly/9ohmad

  • http://twitter.com/beastoftraal/status/22148145633 Karthik S

    Way forward for @CafeCoffeeDay? – Is Starbucks the Most Dangerous Competitor to Facebook? http://bit.ly/diqjrw Good thought here!

  • http://twitter.com/aditya_n/status/22148366197 Aditya Nagarajan

    RT @beastoftraal- Is Starbucks the Most Dangerous Competitor to Facebook? http://bit.ly/diqjrw Good thought here!

  • http://twitter.com/softykid/status/22148520621 Nabeel Ziyaan

    RT @aditya_n

    RT @beastoftraal- Is Starbucks the Most Dangerous Competitor to Facebook? http://bit.ly/diqjrw Good thought here!

  • http://twitter.com/hardikr/status/22148954678 hardik988

    @beastoftraal Nope. the CCD one. http://bit.ly/diqjrw .. All my browsers go on Red-Alert if I try to visit it..

  • http://twitter.com/norobiik/status/22149167871 NR Biik

    Is Starbucks the Most Dangerous Competitor to Facebook?[Convince & Convert:social media] http://bit.ly/cHKr4f via @addthis

  • http://twitter.com/inkv/status/22149482873 Nikhil Kumar Verma

    Is Starbucks the Most Dangerous Competitor to Facebook? http://bit.ly/diqjrw via @beastoftraal #DDOI

  • http://twitter.com/adhumlen/status/22150320933 Anneliza Humlen

    #Starbucks #Digital Network: Why #brand channel could be #Facebook's biggest competitor via @aybaer http://ow.ly/2uFdH #cmo

  • http://twitter.com/barneydavey/status/22151681378 Barney Davey

    Is Starbucks the Most Dangerous Competitor to Facebook? http://ht.ly/2uXt9 ~ smart artist might offer hi-res digital download

  • http://twitter.com/cafecoffeeday/status/22154756885 Cafe Coffee Day

    Nice Read RT @beastoftraal Is Starbucks the Most Dangerous Competitor to Facebook? http://bit.ly/diqjrw Good thought here!

  • http://twitter.com/karo0999/status/22154822786 kaoru yuguchi

    米スターバックスが今秋”Starbucks Digital Network”を米Yahoo!の協力で開設予定。店舗でNew York TimesやWSJの有料コンテンツが無料で読めたりするんだ。 http://bit.ly/dc9IbO http://bit.ly/boxI6U

  • http://twitter.com/gingerpug9405/status/22155186536 Ginger Pug

    RT @lorirtaylor: Is Starbucks the Most Dangerous Competitor to Facebook? #facebook #starbucks http://ht.ly/2uuNK

  • http://twitter.com/nachoarevalo/status/22156441581 Ignacio Arevalo

    RT @lorirtaylor: Is Starbucks the Most Dangerous Competitor to Facebook? #facebook #starbucks http://ht.ly/2uuNK

  • http://twitter.com/meriti/status/22156830743 Elena Escala Sáenz

    RT @lorirtaylor: Is Starbucks the Most Dangerous Competitor to Facebook? #facebook #starbucks http://ht.ly/2uuNK

  • http://twitter.com/firestartr/status/22157070060 firestartr

    Starbucksnet? there is more than meets the eye with the offer of free wi-fi: http://tinyurl.com/2cto3wx #mobileweb #starbucks

  • Anonymous

    Awesome and precisely the point. Might appeal to newbies, can certainly keep regulars there longer/purchasing more, and those on the fencers who might go to DnD or McD or elsewhere for their cup, will probably say, “Yup, would love to read some free WSJ, I’m going to Starbucks.” … and that’s the surface … thx for your comment and how it may affect your consumer behavior, much appreciated!

  • http://twitter.com/rgogos/status/22160006440 Roberta Gogos

    Is Starbucks the Most Dangerous Competitor to Facebook? http://bit.ly/9ohmad #starbucks #facebook #socialmedia

  • http://twitter.com/rgogos/status/22160006440 Roberta Gogos

    Is Starbucks the Most Dangerous Competitor to Facebook? http://bit.ly/9ohmad #starbucks #facebook #socialmedia

  • http://twitter.com/mediatip/status/22160041127 Social Media Tips

    RT @rgogos: Is Starbucks the Most Dangerous Competitor to Facebook? http://bit.ly/9ohmad #starbucks #facebook #socialmedia: I… @MediaTip

  • http://twitter.com/mediatip/status/22160041127 Social Media Tips

    RT @rgogos: Is Starbucks the Most Dangerous Competitor to Facebook? http://bit.ly/9ohmad #starbucks #facebook #socialmedia: I… @MediaTip

  • http://twitter.com/cosmond/status/22161372973 charlie osmond

    Starbucks taking online communities to the next level: http://bit.ly/9B0FY0

  • http://twitter.com/leecoopers/status/22161650544 Lee Cooper

    RT @jaybaer: Is Starbucks the Most Dangerous Competitor to Facebook? http://bit.ly/9ohmad

  • http://twitter.com/lenvis/status/22161661916 Lennaert Visser

    Is Starbucks the Most Dangerous Competitor to Facebook? | E-commerce | Social Media Consulting – Convince & Convert http://bit.ly/aENSI1

  • http://twitter.com/sussexmatt/status/22162004354 Matt Burney

    Is Starbucks the Most Dangerous Competitor to Facebook? – http://bit.ly/9ohmad

  • http://twitter.com/marcmapes/status/22162103761 Marc Mapes

    RT @cosmond: Starbucks taking online communities to the next level: http://bit.ly/9B0FY0 >> Very interesting. UK too? @starbucksukmd

  • http://twitter.com/cloudninerec/status/22162244795 Steve Ward

    RT @cosmond: Starbucks taking online communities to the next level: http://bit.ly/9B0FY0

  • http://twitter.com/danielmclaren/status/22162367988 Daniel McLaren

    RT @CloudNineRec: RT @cosmond: Starbucks taking online communities to the next level: http://bit.ly/9B0FY0

  • http://twitter.com/ncvoforesight/status/22162566156 NCVO Foresight

    RT @cosmond: Starbucks taking online communities to the next level: http://bit.ly/9B0FY0

  • http://twitter.com/maltaguy/status/22162774009 Andrew Bonello

    Is Starbucks the Most Dangerous Competitor to Facebook? http://bit.ly/9ohmad

  • http://twitter.com/mrshri/status/22163234062 Mr. Shri

    Is Starbucks the Most Dangerous Competitor to Facebook? http://bit.ly/diqjrw via @beastoftraal @inkv #DDOI

  • Anonymous

    Interesting idea, I like what @robertwheatley added, thanks for sharing!

  • http://twitter.com/geoff_pedder/status/22168061861 Geoff Pedder

    V. interested to see this develop Jay RT @jaybaer Why Starbucks Might Become the Most Dangerous Competitor to Facebook http://bit.ly/9ohmad

  • http://twitter.com/marktzk/status/22174134776 Mark Tosczak

    Interesting question from @jaybaer: Is Starbucks the most dangerous competitor to Facebook? http://ht.ly/2v5Lm

  • http://twitter.com/barrydewar/status/22174540700 Barry Dewar

    RT @jaybaer: Is Starbucks the Most Dangerous Competitor to Facebook? http://bit.ly/9ohmad

  • http://twitter.com/steveblood/status/22176837855 Steve Blood

    RT @DanielMclaren: RT @CloudNineRec: RT @cosmond: Starbucks taking online communities to the next level: http://bit.ly/9B0FY0

  • http://twitter.com/jemirajan/status/22178226493 Jemi Rajan

    Is Starbucks the Most Dangerous Competitor to Facebook? http://bit.ly/blczR7

  • http://twitter.com/kirstistubbs/status/22178875286 Kirsti Stubbs

    Is Starbucks the Most Dangerous Competitor to Facebook? http://bit.ly/bgjEjA Great article – the #starbucks digital network will be huge

  • http://twitter.com/gecko_hosp/status/22179096851 Gecko Hospitality

    RT @kirstistubbs: Is Starbucks the Most Dangerous Competitor to Facebook? http://bit.ly/bgjEjA Great article – the #starbucks digital ne …

  • http://twitter.com/vinamrapandiya/status/22179809056 Vinamra Pandiya

    Is starbucks d most dangeours competitor to Facebook? Read on… http://bit.ly/ceFFp0

  • http://twitter.com/touch4healing/status/22179989201 Viggy

    @RT Is it possible for me to #love @Starbucks even more? http://ow.ly/1qO3cH http://ff.im/pKvRI

  • http://twitter.com/touch4healing/status/22180024045 Viggy

    @RT Is it possible for me to love @Starbucks even more? http://ow.ly/1qO3cH http://ff.im/pKvUM

  • http://twitter.com/touch4healing/status/22180057414 Viggy

    @RT Is it possible for me to love @Starbucks even more? http://ow.ly/1qO3cH http://ff.im/pKvXH

  • http://twitter.com/digital_bodhisa/status/22180357894 Renaud

    Is @Starbucks the most dangerous competitor of @Facebook? http://ow.ly/1qO3cH

  • http://twitter.com/halverk/status/22180857482 Katja Halverson

    Great article by @jaybaer about @Starbucks and shifting the meaning of "end content" http://ow.ly/1qO3cH

  • http://twitter.com/karenyeung0616/status/22180968712 Karen Yeung

    RT @inspiredmag: Is Starbucks the Most Dangerous Competitor to Facebook? http://bit.ly/bt2whr

  • http://twitter.com/jeroenbolt/status/22181174404 jeroenbolt

    Nice article on location based service offering; Is Starbucks the most dangerous competitor to Facebook? http://ow.ly/1qO3cH via @deanholmes

  • http://twitter.com/emily_co/status/22184354924 Emily O’Brien Jasiak

    RT @jaybaer: Is Starbucks the Most Dangerous Competitor to Facebook? http://bit.ly/9ohmad. Me: the race is on, smart phns vs smart locales?

  • http://twitter.com/richcolbourne/status/22189118507 Richard Colbourne

    RT: @kirstistubbs Is Starbucks the Most Dangerous Competitor to Facebook? http://bit.ly/bgjEjA Great article

  • http://twitter.com/atlantikka/status/22189308492 Trond Johansen

    Is Starbucks the Most Dangerous Competitor to Facebook? – http://bit.ly/9ohmad

  • http://twitter.com/shivanew/status/22190727802 Neil Chaudhari

    Facebook's greatest competition may not come from Google or Twitter, but from Starbucks http://bit.ly/9yTpA6 #social #network #coffee

  • http://twitter.com/adinfinitumny/status/22191226315 ADinfinitum

    RT @jaybaer: Is Starbucks the Most Dangerous Competitor to Facebook? http://bit.ly/9ohmad

  • http://twitter.com/bcfrawley/status/22193050813 Brian Frawley

    Pretty interesting RT @birdbathbuzz: [convince/convert] Is Starbucks the Most Dangerous Competitor to Facebook? http://ow.ly/18Ix6B

  • http://twitter.com/accelitec/status/22194367469 Kristofer Hunt

    Interesting goings on at Starbucks . . .
    http://bit.ly/9yTpA6

  • http://twitter.com/supergeniusllc/status/22200757254 super genius llc

    Starbucks Network? More tired than wired; http://ow.ly/2uKlJ

  • http://twitter.com/supergeniusllc/status/22200757254 super genius llc

    Starbucks Network? More tired than wired; http://ow.ly/2uKlJ

  • http://twitter.com/jakewengroff/status/22202049776 Jake Wengroff

    From @JayBear Is Starbucks the Most Dangerous Competitor to Facebook? http://bit.ly/9ohmad <= SBUX rec's increm. rev from subs, coupons

  • http://twitter.com/jakewengroff/status/22202049776 Jake Wengroff

    From @JayBear Is Starbucks the Most Dangerous Competitor to Facebook? http://bit.ly/9ohmad <= SBUX rec's increm. rev from subs, coupons

  • http://twitter.com/drewellis/status/22203773071 drewellis

    RT @cosmond: Starbucks taking online communities to the next level: http://bit.ly/9B0FY0

  • http://twitter.com/drewellis/status/22203773071 drewellis

    RT @cosmond: Starbucks taking online communities to the next level: http://bit.ly/9B0FY0

  • http://twitter.com/drewellis/status/22203773071 drewellis

    RT @cosmond: Starbucks taking online communities to the next level: http://bit.ly/9B0FY0

  • http://twitter.com/addiply/status/22204705260 RickWaghorn

    RT @cosmond: Starbucks taking online communities to next level: http://bit.ly/9B0FY0 @DrewEllis Fascinating ain't it? http://bit.ly/bKKp8a

  • http://twitter.com/addiply/status/22204782701 RickWaghorn

    V v intersting @HarryHarrold @MattWaring @AndyBaker1 http://bit.ly/9B0FY0 Anything they can do, we can… lol http://bit.ly/bKKp8a

  • http://twitter.com/chriscondron/status/22205026241 chriscondron

    RT @Addiply: V v intersting @HarryHarrold @MattWaring @AndyBaker1 http://bit.ly/9B0FY0 Anything they can do, we can… http://bit.ly/bKKp8a

  • http://twitter.com/jeffhurt/status/22205543314 Jeff Hurt

    Is Starbucks the Most Dangerous Competitor to Facebook? by @clintonbon http://ow.ly/2veZk

  • http://twitter.com/jeffhurt/status/22205543314 Jeff Hurt

    Is Starbucks the Most Dangerous Competitor to Facebook? by @clintonbon http://ow.ly/2veZk

  • http://twitter.com/jeffhurt/status/22205543314 Jeff Hurt

    Is Starbucks the Most Dangerous Competitor to Facebook? by @clintonbon http://ow.ly/2veZk

  • http://twitter.com/jeffhurt/status/22205543314 Jeff Hurt

    Is Starbucks the Most Dangerous Competitor to Facebook? by @clintonbon http://ow.ly/2veZk

  • http://twitter.com/jeffhurt/status/22205543314 Jeff Hurt

    Is Starbucks the Most Dangerous Competitor to Facebook? by @clintonbon http://ow.ly/2veZk

  • http://twitter.com/marketingfltr/status/22205660581 Marketing Filter

    RT @JeffHurt Is Starbucks the Most Dangerous Competitor to Facebook? by @clintonbon http://ow.ly/2veZk

  • http://twitter.com/marketingfltr/status/22205660581 Marketing Filter

    RT @JeffHurt Is Starbucks the Most Dangerous Competitor to Facebook? by @clintonbon http://ow.ly/2veZk

  • http://twitter.com/marketingfltr/status/22205660581 Marketing Filter

    RT @JeffHurt Is Starbucks the Most Dangerous Competitor to Facebook? by @clintonbon http://ow.ly/2veZk

  • http://twitter.com/johnfoleyjr/status/22206423854 John Foley

    Why would Starbucks be Facebook's most dangerous competitor? http://ilnk.me/406f

  • http://twitter.com/kerryannsugrue/status/22206570871 Kerry Sugrue

    RT @johnfoleyjr: Why would Starbucks be Facebook's most dangerous competitor? http://ilnk.me/406f

  • http://twitter.com/maryhruth/status/22207008564 maryhruth

    Is Starbucks the Most Dangerous Competitor to Facebook? – http://bit.ly/9ohmad

  • http://twitter.com/michaelvanosch/status/22208528303 Michael Van Osch

    Facebook Competitor…Starbucks?? http://bit.ly/du5NR8

  • http://twitter.com/naplconsulting/status/22208683618 Tim Fischer

    This is brilliant: Is Starbucks the Most Dangerous Competitor to Facebook? http://bit.ly/9ohmad

  • http://twitter.com/matchbox_inc/status/22212781846 Matchbox Inc

    Starbucks is looking to take a share in the online advertising market by creating a digital network for its US stores: http://ow.ly/2v2Tf

  • http://twitter.com/matchbox_inc/status/22212781846 Matchbox Inc

    Starbucks is looking to take a share in the online advertising market by creating a digital network for its US stores: http://ow.ly/2v2Tf

  • http://twitter.com/matchbox_inc/status/22212781846 Matchbox Inc

    Starbucks is looking to take a share in the online advertising market by creating a digital network for its US stores: http://ow.ly/2v2Tf

  • http://twitter.com/matchbox_inc/status/22212781846 Matchbox Inc

    Starbucks is looking to take a share in the online advertising market by creating a digital network for its US stores: http://ow.ly/2v2Tf

  • http://twitter.com/mattwaring/status/22214080312 mattwaring

    RT @Addiply: V v intersting @HarryHarrold @MattWaring @AndyBaker1 http://bit.ly/9B0FY0 Anything they can do, we can… lol http://bit.ly

  • http://twitter.com/adrianchira/status/22218033405 Adrian Chira

    Is Starbucks the Most Dangerous Competitor to #Facebook? – http://om.ly/sGZW

  • http://twitter.com/edwardpritchard/status/22219408313 Ed Pritchard

    RT @jaybaer: Is Starbucks the Most Dangerous Competitor to Facebook? http://bit.ly/9ohmad

  • http://twitter.com/birdbathbuzz/status/22223088338 Chris Isaac

    @bcfrawley No doubt. A completely custom online experience while you're at the location ALL ABOUT THEM. Great concept! http://ow.ly/2vtPv

  • http://twitter.com/lbschat/status/22226514504 LBS chat

    Q3 How can Starbucks' new content delivery network leverage location platforms? http://ow.ly/2uVOn #LBSchat #LBSchat

  • http://twitter.com/ericleist/status/22226553481 Eric Leist

    RT @LBSchat: Q3 How can Starbucks new content delivery network leverage location platforms? http://ow.ly/2uVOn #LBSchat #LBSchat

  • http://twitter.com/craftypixels/status/22227158552 CraftyPixels

    Is Starbucks the Most Dangerous Competitor to Facebook? http://t.co/ppCOfB3

  • http://twitter.com/iluvmarthasvy/status/22235506104 Jessica Smith

    RT @jaybaer: Why Starbucks Might Become the Most Dangerous Competitor to Facebook http://bit.ly/9ohmad

  • http://twitter.com/dankimredmango/status/22235766302 Dan Kim

    RT @jaybaer: Why Starbucks Might Become the Most Dangerous Competitor to Facebook http://bit.ly/9ohmad

  • http://twitter.com/jer979/status/22237053084 Jeremy Epstein

    RT @DaveKerpen: Is Starbucks the Most Dangerous Competitor to Facebook? – http://bit.ly/9ohmad (really interesting frm @ClintonBon)

  • http://twitter.com/misswetapatel/status/22245283015 Sweta Patel

    Is Starbucks the Most Dangerous Competitor to Facebook? http://bit.ly/9ohmad #socialmedia #smo #sm

  • http://twitter.com/seo_profit/status/22245970119 Diana

    Is Starbucks the Most Dangerous Competitor to Facebook? http://bit.ly/9ohmad #socialmedia #smo #sm http://goo.gl/fb/gOSge

  • http://twitter.com/baudrych/status/22248178737 CHRISTOPHE BAUDRY

    RT @jaybaer: Is Starbucks the Most Dangerous Competitor to Facebook? http://bit.ly/9ohmad

  • http://twitter.com/adrianchira/status/22249669455 Adrian Chira

    Is Starbucks the Most Dangerous Competitor to #Facebook? – http://om.ly/sIAh

  • http://twitter.com/lauratoma2305/status/22249876581 Laura Toma

    cc @cristiangbr RT @adrianchira: Is Starbucks the Most Dangerous Competitor to #Facebook? – http://om.ly/sIAh

  • http://twitter.com/marketinguoc/status/22254093006 Marketing at UoC

    Is Starbucks the Most Dangerous Competitor to Facebook? – http://bit.ly/9ohmad

  • http://twitter.com/mediavest_leeds/status/22255241536 MediaVest Leeds

    RT @MarketingUoC: Is Starbucks the Most Dangerous Competitor to Facebook? – http://bit.ly/9ohmad

  • http://twitter.com/laurindashaver/status/22271188710 Laurinda Shaver

    Is Starbucks the Most Dangerous Competitor to Facebook? by @jaybaer http://ow.ly/2vJR4

  • http://twitter.com/helioalves/status/22271739623 helioalves

    Interesting blog – Is Starbucks the Most Dangerous Competitor to Facebook? http://bit.ly/9DzzXJ

  • http://twitter.com/jeffreydegrijs/status/22274212115 Jeffrey de Grijs

    Is Starbucks the Most Dangerous Competitor to Facebook? – http://bit.ly/9ohmad

  • http://twitter.com/rednovalabs/status/22276615445 Red Nova Labs

    Is Starbucks the Most Dangerous Competitor to Facebook? Interesting thinking on Convince & Convert http://ow.ly/2uXNy

  • http://twitter.com/attackmarketing/status/22282592234 Attack!

    Is Starbucks the Most Dangerous Competitor to Facebook? http://bit.ly/cvkpne by @ClintonBon. (via @LindsayFultz & @DaveKerpen)

  • http://twitter.com/adrianchira/status/22283611551 Adrian Chira

    Is Starbucks the Most Dangerous Competitor to #Facebook? – http://om.ly/sJnI

  • Anonymous

    A little Grooveshark, a little Groupon. And a splash of re-targeting. H’mmmm. Will users be able to log into the network when they’re not at Starbucks because, believe it or not, some people can’t work all day in coffee houses (though I love how the one in town is always playing Sam Cooke).

    If they can tie it in with a killer content sharing network and, even better, an app, then Facebook would have issues.

    And Yahoo!? So, is that Bing instead?

  • http://www.webcreationuk.com/advancedseo.htm SEO

    The idea is awesome, unfortunately I hate Starbucks coffee but love Facebook! :)

  • http://www.upsidedownlabs.com Cassie Rice

    Wow, that’s totally true. That’s an entirely different business model for Starbucks and potentially many more companies. I bet many more companies will start creating partnerships to advertise each other’s companies at the right time/right place.

  • http://borasky-research.net/2010/08/29/getting-started-with-the-social-media-analytics-research-toolkit/ znmeb

    Ultimately, though, the “cafe society” was about the caffeine. ;-)

  • http://gumption.typepad.com Joe McCarthy

    Interesting post – and great signal-to-noise ratio in the comments!

    I have to say that I was initially interpreting your perspective as a negative one, perhaps misinterpreting your references to “unapologetic intrusiveness” and “willing accomplices in our own marketing funnel”. In one of your replies to another comment, I see you also say “There is a tipping point when an interruption becomes a welcome knock and the era of hyper relevancy will get us there. Starbucks will do this cautiously and correctly.” So I guess you see the Starbucks Digital Network as a positive development.

    I recently wrote a related post after watching a video of Howard Schultz at TheGrill media and entertainment conference, immediately after watching Steven Johnson wax poetic about the innovative culture of “liquid networks” in coffeehouses during his most recent TED Talk. In the post, The Starbucks Digital Network, Engagement, Enlightenment and Third Places, I raise questions about the costs of greater online engagement, especially to the probable diminishment of offline engagement and serendipitous connections that Schultz used to espouse in his advocacy of Starbucks as a third place.

    I have no doubt that Starbucks and its partners will profit handsomely from their unapologetic intrusions, but as a proponent of third places, and the conversations and community they promote, I am disillusioned with this latest announcement. Based on other comments on this post, including your own, I suspect this is a perspective not widely shared here.

  • http://www.taglinemachine.com Simon Gornick

    The one advantage that Facebook has over the Starbucks network (admirably extrapolated in the post) is that in a recession-addled world, #fb is free, and not geographically limited in scope. However, I do agree with the general thrust of the post that the idea clearly has potential to sell more stuff.

  • http://twitter.com/drawevents draw events

    A fascinating piece. The deployment possibilities are endless.

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