Digital Marketing, Power Of

The Power of Authenticity

badge guest post FLATTER The Power of AuthenticityWhen you’re authentic, you’re true to yourself. When your brand is authentic, it is true to its mission and purpose.

The power in authenticity, whether in your brand or person, is that it leaves no questions unanswered. People know where you stand, what you’re made of and what is important to you. Authenticity helps you define how they see you, without risking they’ll be confused.

When you’re wishy-washy, there’s a lack of definition. Thus, there’s a lack of authenticity. When you contradict yourself, there’s lack of definition. Thus, there’s a lack of authenticity. When you always agree, follow the crowd and never stand for something on your own, there’s a lack of definition. Thus, there’s a lack of authenticity.

Being authentic means you know who you are. You define your place and parcel in life. You stand for something. And by being true to that something, no one ever questions the truth about you.

(Get the details on the Power Of series, including calendar of contributors)

  • http://mydisruption.wordpress.com DISRUPTIVE Dave

    Couldn’t agree more, very well put. People and brands are always looking to demonstrate “uniqueness”, but the only true place that can be found is within each of us. Think it’s also important to point out that this takes a dash of cojones, so to speak.

    Dave
    @MyDisruption

  • http://www.forbes.com/sites/nealrodriguez/2012/02/01/the-most-powerful-marketing-weapon/ Neal

    The more you share your story with people, the more people will identify themselves with you. Because you’ll be citing the hardships you’ve had to overcome in order to become successful; everybody goes through hardships that somehow resemble or are just like yours. People like people who are like themselves. And you wont be able to do business with somebody if they don’t like you. So stop bullsh-ttin’!

  • raghuthemonk

    Now the authenticity is more power tool in all fields.  Interesting topic.   http://www.comm100.com/newsletter/