Digital Marketing, Power Of

The Power of Awesome

badge guest post FLATTER The Power of AwesomeNo matter our job, we have opportunities every day to do awesome things in business.

One of the most powerful opportunities we have for awesome happens when we make mistakes. Being awesome isn’t about being perfect. I want us to see our trip-ups as windows of awesome opportunity. When it hits the fan in business, it’s not time to hide behind the fan. It’s time to be awesome. Instead of putting out fires, I want us to fan the flames.

Everything from rogue employees, to bad reviews will spread like wildfire across the social media tubes today. This is one of the reasons companies shy away from social media. But what they don’t understand is that this is exactly why they need to be there.

We create the difference between being known for our failures and being praised for our recoveries by how we react to mistakes…with awesome.

(Get the details on the Power Of series, including calendar of contributors)

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  • http://www.brandboost.co.uk Danny Blair

    Humm. How does that work for Bob Diamond and the Barclays Bank fiasco? Or are there some situations that just can’t be ‘awesomised’?