Skip to main

The Power of Brand

Authors: Jeffrey K. Rohrs Jeffrey K. Rohrs
Posted Under: Digital Marketing
Listen to this Article

As a recovering attorney who dabbled in trademark law back in the day, I have long respected the power of brand. Brand cuts through clutter. It transforms the mundane into the emotional. It raises expectations.

The best brand stewards understand that they aren’t responsible for protecting mere words, symbols, and sounds. They’re responsible for delivering on the fundamental promise of any brand—that each customer’s experience will meet or exceed the last.

Brands are not, therefore, static creatures.  They rise and fall on the collective experience of their consumers.  And while nostalgia may insulate some brands from their missteps, change is a constant that all brands must weather through innovation and evolution.

So what is the power of brand?  It is the power to be uniquely understood, appreciated, and valued by consumers in a world of ever-expanding choice.  And that is a power far beyond mere words.

(Get the details on the Power Of series, including calendar of contributors)

Blog Banner Image

Get our best tips in your inbox! Join the smartest marketers who receive our ON newsletter.

Join the Social Pros LinkedIn Community

Join a community of real social pros doing social media on LinkedIn. Receive all the inspiration and ideas straight to your feed and add your thoughts to the conversation.

Follow Social Pros on LinkedIn

Subscribe to Social Pros Podcast

b2b influencer

Ready to Get Started?

I am looking for...

(Required)