Digital Marketing, Power Of

The Power of Data

As our use of social media increases, so does the amount of information we share about our activities, our relationships and ourselves. Just ten years ago, marketers had to bribe customers to share a fraction of the rich data we have access to today.

But data sitting in silos doesn’t help anyone. least of all the customer. Turning the data into useful experiences is how marketers unlock the power of data.

Since most people have at least one social profile, people are willing to give marketers access to social data in exchange for a personalized experience across the sites they frequent.

This high-value data allows marketers to develop more meaningful, and profitable, relationships with their audience in ways like:

Enable people to find places and friends

Make discovery relevant

Build an active community of brand promoters

Solve problems that earn fan loyalty

Become the go-to personal assistant

(Get the details on the Power Of series, including calendar of contributors)

  • mbakkes

    @NickWAllen Thanks for the RT Nick. Looking forward to tomorrow :)

  • MaryCertad

    Rt @tcreativo ¿Los datos de los social media se pueden traducir en información útil? Algunos ejemplos http://t.co/mCqF9k6q

  • woodendart

    @SocialMtgExpert just want to thank you again for the many RT you created for @iSupportCHF !

    • SocialMtgExpert

      @woodendart how did the Tweetathon turn out… Anything that can be shared?

      • woodendart

        @SocialMtgExpert I several people share amazing stories Y getting food when they where down was important. 89 new followers for@iSupportCHF

      • woodendart

        @SocialMtgExpert I also learned a few things don’t do it on a holiday in ur core market, build more and stronger relations before starting

  • siteStrategy

    @SthsideMktg http://t.co/kwWZ9jH1 Highlighting the new digital currency – data