Digital Marketing, Power Of

The Power of Information

They say we’re in the Information Age, and from the looks of it, they’re right.

We live in a time of immediate answers. If you have a question, you get it, right then and there.

 And if you don’t get it, you keep looking, because that’s what you (and the rest of us) have now been trained to do.

It’s for this reason that businesses can no longer be the ostrich with their head in the sand when it comes to information, consumer questions, and transparent marketing.

 We’ve got to be real. We’ve got to be open. And we’ve got to give the consumer what he or she is looking for.

The choice is rather simple really– We can have the conversation on our digital platforms (webpage, fan page, etc.) or we can invite them to go to one of our competitors and have the conversation instead.

So the question is, which do you choose?

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  1. RyanAspy says

    In this Information Age consumers are more sophisticated than they’ve ever been. So, you’ve made a good point. We can engage them or they’ll go find someone who will. “Pay no attention to the man behind the curtain” didn’t work for Oz, and it won’t work for anyone wanting to compete in today’s marketplace.

  2. ginarau says

    The reality is that people want to know more about everything and we’ve become accustomed to having any and all information at our fingertips. We will seek information out so it’s critical that marketers be prepared. 
    Great points made here! 

  3. says

    This is a very good point, which is why blogging has become such a powerful tool, brining potential customers to your site who are seeking information. Transparency in business is now vital and  in a time when information is everywhere you have to have something unique to offer the customer, they have to be able to perceive value from your information and your services.
    By supplying good quality information you programme customers to trust you and come to you with queries, giving you more opportunities to make a sale. Thanks for the thought provoking post.

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