Comments on: How Google Plans to Control TV Advertising and Crush Agencies http://www.convinceandconvert.com/digital-media/how-google-plans-to-control-tv-advertising-and-crush-agencies/ Social Media Strategy Blog Social Media Consulting Mon, 27 Jun 2011 21:18:45 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: kecuk http://www.convinceandconvert.com/digital-media/how-google-plans-to-control-tv-advertising-and-crush-agencies/#comment-7017 kecuk Mon, 09 Nov 2009 18:04:29 +0000 http://www.convinceandconvert.com/?p=168#comment-7017 i hope , your post helpfull for me.. thanks GBU i hope , your post helpfull for me.. thanks GBU

]]> By: kecuk http://www.convinceandconvert.com/digital-media/how-google-plans-to-control-tv-advertising-and-crush-agencies/#comment-44642 kecuk Mon, 09 Nov 2009 18:04:00 +0000 http://www.convinceandconvert.com/?p=168#comment-44642 i hope , your post helpfull for me.. thanks GBU i hope , your post helpfull for me.. thanks GBU

]]> By: charissa http://www.convinceandconvert.com/digital-media/how-google-plans-to-control-tv-advertising-and-crush-agencies/#comment-13279 charissa Thu, 26 Feb 2009 22:01:45 +0000 http://www.convinceandconvert.com/?p=168#comment-13279 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">just wondering what Google TV ads will do to Ad agencies? http://tinyurl.com/4c2wty http://tinyurl.com/59zuqp</span></span> just wondering what Google TV ads will do to Ad agencies? http://tinyurl.com/4c2wty http://tinyurl.com/59zuqp

]]> By: Andrew Smith http://www.convinceandconvert.com/digital-media/how-google-plans-to-control-tv-advertising-and-crush-agencies/#comment-13280 Andrew Smith Wed, 17 Sep 2008 18:16:15 +0000 http://www.convinceandconvert.com/?p=168#comment-13280 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">Google Shared: How Google Plans to Control TV Advertising and Crush Agencies | Digital Med.. http://tinyurl.com/59zuqp</span></span> Google Shared: How Google Plans to Control TV Advertising and Crush Agencies | Digital Med.. http://tinyurl.com/59zuqp

]]> By: Bruce Kersten http://www.convinceandconvert.com/digital-media/how-google-plans-to-control-tv-advertising-and-crush-agencies/#comment-143 Bruce Kersten Fri, 29 Aug 2008 15:41:22 +0000 http://www.convinceandconvert.com/?p=168#comment-143 It's funny how ad agencies started out as media buyers, making 15%, and then they introduced creative services in order to add value and prevent themselves from turning into a commidity. As Google takes control of media, agencies will find themselves in the same spot again. I think agencies will have to get more into profit and marketing strategy in order to survive. It’s funny how ad agencies started out as media buyers, making 15%, and then they introduced creative services in order to add value and prevent themselves from turning into a commidity. As Google takes control of media, agencies will find themselves in the same spot again. I think agencies will have to get more into profit and marketing strategy in order to survive.

]]> By: Bruce Kersten http://www.convinceandconvert.com/digital-media/how-google-plans-to-control-tv-advertising-and-crush-agencies/#comment-44641 Bruce Kersten Fri, 29 Aug 2008 15:41:00 +0000 http://www.convinceandconvert.com/?p=168#comment-44641 It's funny how ad agencies started out as media buyers, making 15%, and then they introduced creative services in order to add value and prevent themselves from turning into a commidity. As Google takes control of media, agencies will find themselves in the same spot again. I think agencies will have to get more into profit and marketing strategy in order to survive. It’s funny how ad agencies started out as media buyers, making 15%, and then they introduced creative services in order to add value and prevent themselves from turning into a commidity. As Google takes control of media, agencies will find themselves in the same spot again. I think agencies will have to get more into profit and marketing strategy in order to survive.

]]> By: David Cuff http://www.convinceandconvert.com/digital-media/how-google-plans-to-control-tv-advertising-and-crush-agencies/#comment-140 David Cuff Fri, 29 Aug 2008 08:41:43 +0000 http://www.convinceandconvert.com/?p=168#comment-140 Google is an advertising business that desperately needs to grow fast now as it hits the top of the S curve. The global TV advertising market offers the best prospect of growth and is there for the taking. Media Buying companies are essentially analogue businesses (or silos) managed by pseuds who have built fiefdoms based on anti-competitive, manual and over complex trading models which are more akin to 1970s style Trade Union bargaining than 21st century business. Middle men only prosper when they can add value. Media Agencies have created the conditions for their own demise in this area. Google is an advertising business that desperately needs to grow fast now as it hits the top of the S curve. The global TV advertising market offers the best prospect of growth and is there for the taking. Media Buying companies are essentially analogue businesses (or silos) managed by pseuds who have built fiefdoms based on anti-competitive, manual and over complex trading models which are more akin to 1970s style Trade Union bargaining than 21st century business. Middle men only prosper when they can add value. Media Agencies have created the conditions for their own demise in this area.

]]> By: David Cuff http://www.convinceandconvert.com/digital-media/how-google-plans-to-control-tv-advertising-and-crush-agencies/#comment-44640 David Cuff Fri, 29 Aug 2008 08:41:00 +0000 http://www.convinceandconvert.com/?p=168#comment-44640 Google is an advertising business that desperately needs to grow fast now as it hits the top of the S curve. The global TV advertising market offers the best prospect of growth and is there for the taking. Media Buying companies are essentially analogue businesses (or silos) managed by pseuds who have built fiefdoms based on anti-competitive, manual and over complex trading models which are more akin to 1970s style Trade Union bargaining than 21st century business. Middle men only prosper when they can add value. Media Agencies have created the conditions for their own demise in this area. Google is an advertising business that desperately needs to grow fast now as it hits the top of the S curve. The global TV advertising market offers the best prospect of growth and is there for the taking. Media Buying companies are essentially analogue businesses (or silos) managed by pseuds who have built fiefdoms based on anti-competitive, manual and over complex trading models which are more akin to 1970s style Trade Union bargaining than 21st century business. Middle men only prosper when they can add value. Media Agencies have created the conditions for their own demise in this area.

]]> By: michaeljbarber http://www.convinceandconvert.com/digital-media/how-google-plans-to-control-tv-advertising-and-crush-agencies/#comment-138 michaeljbarber Thu, 28 Aug 2008 16:52:02 +0000 http://www.convinceandconvert.com/?p=168#comment-138 What's even funnier about this article showing up on AdWeek is that we (digital folks) have known this was coming for years. It's only recently that "old guard" publications - like AdWeek - are just investing in digital news. Take for example the recent AdWeek article about utilizing the Cloud. Hello! Every digital-orientated publication around the World has already talked about the Cloud and its implications to developers and marketers. Why did it take AdWeek several months to provide this type of information to their readers? It's time for AdWeek to get it together and start moving their publication where the market is going. I am surprised every week when the printed publication shows up on my desk because I don't know how it is profitable to publish stories that were published days ago on their web site. At the end of the day, Google is responding to simple economics. Organizations need cohesive ways to streamline their marketing/advertising expenses. Providing a one-stop shop to purchase and track your media/advertising expenses is not only a smart business decision for Google, but smart for marketers who need to get the same bang for their shrinking marketing budgets. What’s even funnier about this article showing up on AdWeek is that we (digital folks) have known this was coming for years. It’s only recently that “old guard” publications – like AdWeek – are just investing in digital news. Take for example the recent AdWeek article about utilizing the Cloud. Hello! Every digital-orientated publication around the World has already talked about the Cloud and its implications to developers and marketers. Why did it take AdWeek several months to provide this type of information to their readers?

It’s time for AdWeek to get it together and start moving their publication where the market is going. I am surprised every week when the printed publication shows up on my desk because I don’t know how it is profitable to publish stories that were published days ago on their web site.

At the end of the day, Google is responding to simple economics. Organizations need cohesive ways to streamline their marketing/advertising expenses. Providing a one-stop shop to purchase and track your media/advertising expenses is not only a smart business decision for Google, but smart for marketers who need to get the same bang for their shrinking marketing budgets.

]]> By: michaeljbarber http://www.convinceandconvert.com/digital-media/how-google-plans-to-control-tv-advertising-and-crush-agencies/#comment-44639 michaeljbarber Thu, 28 Aug 2008 16:52:00 +0000 http://www.convinceandconvert.com/?p=168#comment-44639 What's even funnier about this article showing up on AdWeek is that we (digital folks) have known this was coming for years. It's only recently that "old guard" publications - like AdWeek - are just investing in digital news. Take for example the recent AdWeek article about utilizing the Cloud. Hello! Every digital-orientated publication around the World has already talked about the Cloud and its implications to developers and marketers. Why did it take AdWeek several months to provide this type of information to their readers? It's time for AdWeek to get it together and start moving their publication where the market is going. I am surprised every week when the printed publication shows up on my desk because I don't know how it is profitable to publish stories that were published days ago on their web site. At the end of the day, Google is responding to simple economics. Organizations need cohesive ways to streamline their marketing/advertising expenses. Providing a one-stop shop to purchase and track your media/advertising expenses is not only a smart business decision for Google, but smart for marketers who need to get the same bang for their shrinking marketing budgets. What’s even funnier about this article showing up on AdWeek is that we (digital folks) have known this was coming for years. It’s only recently that “old guard” publications – like AdWeek – are just investing in digital news. Take for example the recent AdWeek article about utilizing the Cloud. Hello! Every digital-orientated publication around the World has already talked about the Cloud and its implications to developers and marketers. Why did it take AdWeek several months to provide this type of information to their readers?

It’s time for AdWeek to get it together and start moving their publication where the market is going. I am surprised every week when the printed publication shows up on my desk because I don’t know how it is profitable to publish stories that were published days ago on their web site.

At the end of the day, Google is responding to simple economics. Organizations need cohesive ways to streamline their marketing/advertising expenses. Providing a one-stop shop to purchase and track your media/advertising expenses is not only a smart business decision for Google, but smart for marketers who need to get the same bang for their shrinking marketing budgets.

]]>