Comments on: NHL Misses Net in New Campaign – Where’s Social Media? http://www.convinceandconvert.com/digital-media/nhl-misses-net-in-new-campaign-wheres-social-media/ Social Media Strategy Blog Social Media Consulting Fri, 12 Mar 2010 20:22:58 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: JHhttp://www.convinceandconvert.com/digital-media/nhl-misses-net-in-new-campaign-wheres-social-media/comment-page-1/#comment-540 JH Sat, 08 Nov 2008 09:33:50 +0000 http://www.convinceandconvert.com/?p=211#comment-540 I dont think Marketing a sports league is not as simple as changing the rules and spending money. Sometimes it is things that happens within a league organically that will get people intrigued. Competition, storylines, personalities, etc. My thoughts: http://jib-sports-culture.blogspot.com/2008/11/marketing-sports-league.html I dont think Marketing a sports league is not as simple as changing the rules and spending money. Sometimes it is things that happens within a league organically that will get people intrigued. Competition, storylines, personalities, etc. My thoughts: http://jib-sports-culture.blogspot.com/2008/11/marketing-sports-league.html

]]> By: deirdrebethhttp://www.convinceandconvert.com/digital-media/nhl-misses-net-in-new-campaign-wheres-social-media/comment-page-1/#comment-476 deirdrebeth Mon, 27 Oct 2008 18:17:09 +0000 http://www.convinceandconvert.com/?p=211#comment-476 The NHL has *always* missed the boat with its marketing, why should this year be any different.So far nothing beats "Do these pants make my butt look big?" and "Stupid HD" but even those I only saw during games. The NHL has *always* missed the boat with its marketing, why should this year be any different.

So far nothing beats “Do these pants make my butt look big?” and “Stupid HD” but even those I only saw during games.

]]> By: Corby Finehttp://www.convinceandconvert.com/digital-media/nhl-misses-net-in-new-campaign-wheres-social-media/comment-page-1/#comment-311 Corby Fine Sun, 05 Oct 2008 18:33:47 +0000 http://www.convinceandconvert.com/?p=211#comment-311 Amazing, I am in Canada and have not yet seen these ads. As a hockey fan I did take note of the new NHL website launch about a week ago (http://www.themultitasker.com/2008/09/the-new-nhlcom/) though again, no direct integration with the campaign. I am not sure a Google PPC campaign makes sense, though ensuring SEO of the keywords should be critical. The launch of the new site including new URL structures could delay the indexing of the new content though...poor timing. Amazing, I am in Canada and have not yet seen these ads. As a hockey fan I did take note of the new NHL website launch about a week ago (http://www.themultitasker.com/2008/09/the-new-nhlcom/) though again, no direct integration with the campaign. I am not sure a Google PPC campaign makes sense, though ensuring SEO of the keywords should be critical. The launch of the new site including new URL structures could delay the indexing of the new content though…poor timing.

]]> By: Quotes for the week ending 4 October, 2008 «http://www.convinceandconvert.com/digital-media/nhl-misses-net-in-new-campaign-wheres-social-media/comment-page-1/#comment-308 Quotes for the week ending 4 October, 2008 « Sat, 04 Oct 2008 08:03:09 +0000 http://www.convinceandconvert.com/?p=211#comment-308 [...] Jason Baer, on the poor use of social media by the National Hockey League. [...] [...] Jason Baer, on the poor use of social media by the National Hockey League. [...]

]]> By: Lisa Hempelhttp://www.convinceandconvert.com/digital-media/nhl-misses-net-in-new-campaign-wheres-social-media/comment-page-1/#comment-13163 Lisa Hempel Thu, 02 Oct 2008 22:01:00 +0000 http://www.convinceandconvert.com/?p=211#comment-13163 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">hockey+social media=goodness http://tinyurl.com/4tcg4o</span></span> hockey+social media=goodness http://tinyurl.com/4tcg4o

]]> By: NHL Misses Net in New Campaign - Where’s Social Media? | IntegratedMarketinghttp://www.convinceandconvert.com/digital-media/nhl-misses-net-in-new-campaign-wheres-social-media/comment-page-1/#comment-297 NHL Misses Net in New Campaign - Where’s Social Media? | IntegratedMarketing Thu, 02 Oct 2008 04:44:14 +0000 http://www.convinceandconvert.com/?p=211#comment-297 [...] post: NHL Misses Net in New Campaign - Where’s Social Media? Share and Enjoy: These icons link to social bookmarking sites where readers can share and [...] [...] post: NHL Misses Net in New Campaign – Where’s Social Media? Share and Enjoy: These icons link to social bookmarking sites where readers can share and [...]

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