Comments on: NHL Misses Net in New Campaign – Where’s Social Media?

By: JH

JH — Sat, 08 Nov 2008 09:33:50 +0000

I dont think Marketing a sports league is not as simple as changing the rules and spending money. Sometimes it is things that happens within a league organically that will get people intrigued. Competition, storylines, personalities, etc. My thoughts: http://jib-sports-culture.blogspot.com/2008/11/marketing-sports-league.html

By: deirdrebeth

deirdrebeth — Mon, 27 Oct 2008 18:17:09 +0000

The NHL has *always* missed the boat with its marketing, why should this year be any different.

So far nothing beats “Do these pants make my butt look big?” and “Stupid HD” but even those I only saw during games.

By: Corby Fine

Corby Fine — Sun, 05 Oct 2008 18:33:47 +0000

Amazing, I am in Canada and have not yet seen these ads. As a hockey fan I did take note of the new NHL website launch about a week ago (http://www.themultitasker.com/2008/09/the-new-nhlcom/) though again, no direct integration with the campaign. I am not sure a Google PPC campaign makes sense, though ensuring SEO of the keywords should be critical. The launch of the new site including new URL structures could delay the indexing of the new content though…poor timing.

By: Quotes for the week ending 4 October, 2008 «

Quotes for the week ending 4 October, 2008 « — Sat, 04 Oct 2008 08:03:09 +0000

[...] Jason Baer, on the poor use of social media by the National Hockey League. [...]

By: NHL Misses Net in New Campaign - Where’s Social Media? | IntegratedMarketing

Thu, 02 Oct 2008 04:44:14 +0000

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