Comments on: We’re Not All Social Media Spielbergs http://www.convinceandconvert.com/digital-media/social-media-spielbergs/ Social Media Strategy Blog Social Media Consulting Mon, 27 Jun 2011 21:18:45 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Tom Martin http://www.convinceandconvert.com/digital-media/social-media-spielbergs/#comment-13648 Tom Martin Fri, 20 Feb 2009 19:25:32 +0000 http://www.convinceandconvert.com/?p=412#comment-13648 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">Why Jim Beam's video experiment is failing from @jaybaer http://budurl.com/cw3g good early analysis</span></span> Why Jim Beam’s video experiment is failing from @jaybaer http://budurl.com/cw3g good early analysis

]]> By: tom martin http://www.convinceandconvert.com/digital-media/social-media-spielbergs/#comment-1209 tom martin Fri, 20 Feb 2009 12:28:18 +0000 http://www.convinceandconvert.com/?p=412#comment-1209 Jason, Interesting analysis. I also wonder if some of JB's target doesn't consider the content of the videos to be to GoDaddy'ish... the whole contest has a real testosterone teenage boy aspect to it. Which, combined with your thoughts re: is it worth my time, would seem to a plausible rationale for the poor performance to-date. And thanks for the tip on using the Forrester ladder... played with it but hadn't thought of using it as you suggest. Nice of you to share. @TomMartin <abbr><em>tom martin’s last blog post..<a href="http://feeds.feedburner.com/~r/PositiveDisruptionByTomMartin/~3/541078399/come-to-mardi-gras-my-tweet.html" rel="nofollow">Come to Mardi Gras. My Tweet!</a></abbr></em> Jason,

Interesting analysis. I also wonder if some of JB’s target doesn’t consider the content of the videos to be to GoDaddy’ish… the whole contest has a real testosterone teenage boy aspect to it.

Which, combined with your thoughts re: is it worth my time, would seem to a plausible rationale for the poor performance to-date.

And thanks for the tip on using the Forrester ladder… played with it but hadn’t thought of using it as you suggest. Nice of you to share.

@TomMartin

tom martin’s last blog post..Come to Mardi Gras. My Tweet!

]]> By: tom martin http://www.convinceandconvert.com/digital-media/social-media-spielbergs/#comment-45191 tom martin Fri, 20 Feb 2009 12:28:00 +0000 http://www.convinceandconvert.com/?p=412#comment-45191 Jason, Interesting analysis. I also wonder if some of JB's target doesn't consider the content of the videos to be to GoDaddy'ish... the whole contest has a real testosterone teenage boy aspect to it. Which, combined with your thoughts re: is it worth my time, would seem to a plausible rationale for the poor performance to-date. And thanks for the tip on using the Forrester ladder... played with it but hadn't thought of using it as you suggest. Nice of you to share. @TomMartin <abbr><em>tom martin’s last blog post..<a href="http://feeds.feedburner.com/~r/PositiveDisruptionByTomMartin/~3/541078399/come-to-mardi-gras-my-tweet.html" rel="nofollow">Come to Mardi Gras. My Tweet!</a></em></abbr> Jason,

Interesting analysis. I also wonder if some of JB’s target doesn’t consider the content of the videos to be to GoDaddy’ish… the whole contest has a real testosterone teenage boy aspect to it.

Which, combined with your thoughts re: is it worth my time, would seem to a plausible rationale for the poor performance to-date.

And thanks for the tip on using the Forrester ladder… played with it but hadn’t thought of using it as you suggest. Nice of you to share.

@TomMartin

tom martin’s last blog post..Come to Mardi Gras. My Tweet!

]]> By: centland http://www.convinceandconvert.com/digital-media/social-media-spielbergs/#comment-13649 centland Wed, 18 Feb 2009 08:09:36 +0000 http://www.convinceandconvert.com/?p=412#comment-13649 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">Doritos, Jim Beam or Swimsuits? http://tinyurl.com/dn9weh</span></span> Doritos, Jim Beam or Swimsuits?
http://tinyurl.com/dn9weh

]]> By: CentenaryLandscaping http://www.convinceandconvert.com/digital-media/social-media-spielbergs/#comment-13651 CentenaryLandscaping Wed, 18 Feb 2009 08:09:36 +0000 http://www.convinceandconvert.com/?p=412#comment-13651 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">Doritos, Jim Beam or Swimsuits? http://tinyurl.com/dn9weh</span></span> Doritos, Jim Beam or Swimsuits?
http://tinyurl.com/dn9weh

]]> By: The Hansen Brothers http://www.convinceandconvert.com/digital-media/social-media-spielbergs/#comment-13652 The Hansen Brothers Fri, 13 Feb 2009 22:12:50 +0000 http://www.convinceandconvert.com/?p=412#comment-13652 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">This is an amazing social media profiling tool by Forrester Research. Definitely useful http://ow.ly/fq7</span></span> This is an amazing social media profiling tool by Forrester Research. Definitely useful http://ow.ly/fq7

]]> By: Anna Schibrowsky http://www.convinceandconvert.com/digital-media/social-media-spielbergs/#comment-13653 Anna Schibrowsky Fri, 13 Feb 2009 04:50:21 +0000 http://www.convinceandconvert.com/?p=412#comment-13653 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">RT @ScottHepburn: Killer post from @jaybaer. "Is this for the fans, or for the media?": http://is.gd/jl8c</span></span> RT @ScottHepburn: Killer post from @jaybaer. “Is this for the fans, or for the media?”: http://is.gd/jl8c

]]> By: Benoit Duverneuil http://www.convinceandconvert.com/digital-media/social-media-spielbergs/#comment-13654 Benoit Duverneuil Fri, 13 Feb 2009 03:04:02 +0000 http://www.convinceandconvert.com/?p=412#comment-13654 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">Reading: We’re Not All Social Media Spielbergs http://ow.ly/fq7</span></span> Reading: We’re Not All Social Media Spielbergs http://ow.ly/fq7

]]> By: Scott Hepburn http://www.convinceandconvert.com/digital-media/social-media-spielbergs/#comment-1160 Scott Hepburn Thu, 12 Feb 2009 21:22:14 +0000 http://www.convinceandconvert.com/?p=412#comment-1160 Despite the barriers to user-generated content getting lower, you're spot on: Making videos, audio clips, and other rich content (not to mention articulate writing) is still tough for lots of folks. Sure, the Flip is only about $200. And sure, it lets you upload something to YouTube with a few clicks. But can the average schmo shoot video worth a plug nickel? Eh. Edit it and add cool effects? Eh. Mebbe not. Even in the cases where it's easy for brand loyalists to create content, I'm not sure the big brands are measuring the right things. A thousand videos vs. 9,000 -- what's the difference really? Did it boost sales? Did it convince any Pringles fans to try Doritos? Did it convert them into believers? Social media as a marketing gimmick is still...well...gimmicky. We've got plenty of room to grow. <abbr><em>Scott Hepburn’s last blog post..<a href="http://twitter.com/ScottHepburn/statuses/1204133868" rel="nofollow">ScottHepburn: Killer post from @jaybaer. "Is this for the fans, or for the media?" Social media projects that aren't terribly social: http://is.gd/jl8c</a></abbr></em> Despite the barriers to user-generated content getting lower, you’re spot on: Making videos, audio clips, and other rich content (not to mention articulate writing) is still tough for lots of folks.

Sure, the Flip is only about $200. And sure, it lets you upload something to YouTube with a few clicks. But can the average schmo shoot video worth a plug nickel? Eh. Edit it and add cool effects? Eh. Mebbe not.

Even in the cases where it’s easy for brand loyalists to create content, I’m not sure the big brands are measuring the right things. A thousand videos vs. 9,000 — what’s the difference really? Did it boost sales? Did it convince any Pringles fans to try Doritos? Did it convert them into believers?

Social media as a marketing gimmick is still…well…gimmicky. We’ve got plenty of room to grow.

Scott Hepburn’s last blog post..ScottHepburn: Killer post from @jaybaer. "Is this for the fans, or for the media?" Social media projects that aren’t terribly social: http://is.gd/jl8c

]]> By: Scott Hepburn http://www.convinceandconvert.com/digital-media/social-media-spielbergs/#comment-45190 Scott Hepburn Thu, 12 Feb 2009 21:22:00 +0000 http://www.convinceandconvert.com/?p=412#comment-45190 Despite the barriers to user-generated content getting lower, you're spot on: Making videos, audio clips, and other rich content (not to mention articulate writing) is still tough for lots of folks. Sure, the Flip is only about $200. And sure, it lets you upload something to YouTube with a few clicks. But can the average schmo shoot video worth a plug nickel? Eh. Edit it and add cool effects? Eh. Mebbe not. Even in the cases where it's easy for brand loyalists to create content, I'm not sure the big brands are measuring the right things. A thousand videos vs. 9,000 -- what's the difference really? Did it boost sales? Did it convince any Pringles fans to try Doritos? Did it convert them into believers? Social media as a marketing gimmick is still...well...gimmicky. We've got plenty of room to grow. <abbr><em>Scott Hepburn’s last blog post..<a href="http://twitter.com/ScottHepburn/statuses/1204133868" rel="nofollow">ScottHepburn: Killer post from @jaybaer. "Is this for the fans, or for the media?" Social media projects that aren't terribly social: http://is.gd/jl8c</a></em></abbr> Despite the barriers to user-generated content getting lower, you’re spot on: Making videos, audio clips, and other rich content (not to mention articulate writing) is still tough for lots of folks.

Sure, the Flip is only about $200. And sure, it lets you upload something to YouTube with a few clicks. But can the average schmo shoot video worth a plug nickel? Eh. Edit it and add cool effects? Eh. Mebbe not.

Even in the cases where it’s easy for brand loyalists to create content, I’m not sure the big brands are measuring the right things. A thousand videos vs. 9,000 — what’s the difference really? Did it boost sales? Did it convince any Pringles fans to try Doritos? Did it convert them into believers?

Social media as a marketing gimmick is still…well…gimmicky. We’ve got plenty of room to grow.

Scott Hepburn’s last blog post..ScottHepburn: Killer post from @jaybaer. "Is this for the fans, or for the media?" Social media projects that aren’t terribly social: http://is.gd/jl8c

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