15 Email Statistics That Are Shaping The Future

Take a look a these juicy #email marketing statistics
http://bit.ly/cy3Wq

as i like this site so that many times i visit this site!

How quickly does people open their incoming emails?

How quickly does people open their incoming emails?

there is a segment of the population which is ready for college, so Higher Learning institutions should make ...

Marketing Profs panel to wade through the ton of being published seemingly every day.

well based on my experienced email marketing is not quite a good idea to promote a product unless you knew the people to whom you will send the email

http://www.convinceandconvert.com/email-marketing-advice/15-email-statistics-that-are-shaping-the-future/ http://ow.ly/16jfO

http://www.convinceandconvert.com/email-marketing-advice/15-email-statistics-that-are-shaping-the-future/ http://ow.ly/16jeZ

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Emailstatistik (fra 2008, men stadig spændende): [link to post] - Posted using Chat Catcher

Emailstatistik (fra 2008, men stadig spændende): http://bit.ly/mtoh6

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Emailstatistik (fra 2008, men stadig spændende): [link to post]

- Posted using Chat Catcher

In answering their question, this worries me the most: "Subscribers below age 25 prefer SMS to email." http://bit.ly/mtoh6 (via @jaybaer )

15 Email Statistics That Are Shaping The Future http://bit.ly/2J2d0

I found that this session provided a huge amount of useful information on how to make sure that your email program is not failing due to the implications of these statistics.
Some of the items like making your unsubscribe options very visible and purging your list are fairly obvious, but some others like having a secondary email address that will get a trigger email when the primary address bounces or a postcard to a physical address (loved that idea) were a bit less apparent.
Thanks for participating on such a valuable panel session Jason!

I found that this session provided a huge amount of useful information on how to make sure that your email program is not failing due to the implications of these statistics.
Some of the items like making your unsubscribe options very visible and purging your list are fairly obvious, but some others like having a secondary email address that will get a trigger email when the primary address bounces or a postcard to a physical address (loved that idea) were a bit less apparent.
Thanks for participating on such a valuable panel session Jason!

Very insightful, it provides a terrific opportunity for companies to develop a model that sticks better than the "let's cast a wide net and hope we snag something." Also really hammers home the idea that opt-in is really where things are, so trust should be established first, then you are "invited" into the cocoon, rather than trying to get through and be potentially blocked...that is scary.

Very insightful, it provides a terrific opportunity for companies to develop a model that sticks better than the "let's cast a wide net and hope we snag something." Also really hammers home the idea that opt-in is really where things are, so trust should be established first, then you are "invited" into the cocoon, rather than trying to get through and be potentially blocked...that is scary.

Why are these stats scary? The stats (assuming they're correct) represent reality. What scares me is that I may be making mistakes with my email marketing campaign!

Why are these stats scary? The stats (assuming they're correct) represent reality. What scares me is that I may be making mistakes with my email marketing campaign!

The one that scares me the most isn't even listed:

16. There are still marketers who think that sending unsolicited commercial e-mail provides a long-term positive effect.

Sure, you may make a few quick bucks off the few fools who click on your e-mail and buy, but what about the 99.9% who don't? How many of them have just relegated your company or client to their mental "Spammers" group. How many potential long-term customers have you just lost by using annoying unsolicited e-mail to lists of people who consider it spam?

RT @chrisbrogan: Some spooky email stats to consider from @jaybaer - http://twurl.nl/b15eta . Sure gave me some thoughts.

Lucretia -

Thanks for the comment. Apologies for not attributing the stats. If you click on the link at the beginning of the post, it will pull up the presentation in SlideShare. All the stats are attributed there to various reputable research organizations. I believe the one you mentioned is from a Direct Marketing Association annual study, and has been widely cited in the email marketing world.

I should have put the attribution in the post.

Thanks for pointing it out.

j

Interesting - but I'm missing where these statistics come from?

#11 is questionable at best. I've never once bought something that was advertised in an email (nor will I) and loath UCE - but I'd wager that I spend considerably more than the average person who does.

Sorry - but while these are interesting numbers - where did they come from? How many people surveyed? What was the sampling method? What's the margin of error.

This is questionable at best without that information.

35% of business professionals check email on a mobile device & 17% of Americans create a new email address every 6 months. http://is.gd/4Kt5

The one that scares me the most isn't even listed:

16. There are still marketers who think that sending unsolicited commercial e-mail provides a long-term positive effect.

Sure, you may make a few quick bucks off the few fools who click on your e-mail and buy, but what about the 99.9% who don't? How many of them have just relegated your company or client to their mental "Spammers" group. How many potential long-term customers have you just lost by using annoying unsolicited e-mail to lists of people who consider it spam?

Lucretia -

Thanks for the comment. Apologies for not attributing the stats. If you click on the link at the beginning of the post, it will pull up the presentation in SlideShare. All the stats are attributed there to various reputable research organizations. I believe the one you mentioned is from a Direct Marketing Association annual study, and has been widely cited in the email marketing world.

I should have put the attribution in the post.

Thanks for pointing it out.

j

Interesting - but I'm missing where these statistics come from?

#11 is questionable at best. I've never once bought something that was advertised in an email (nor will I) and loath UCE - but I'd wager that I spend considerably more than the average person who does.

Sorry - but while these are interesting numbers - where did they come from? How many people surveyed? What was the sampling method? What's the margin of error.

This is questionable at best without that information.

Wow - the numbers are amazing. I guess #3 69% of email recipients report email as Spam based solely on the subject line - scares me the most. Subject lines are so important and you write them to attract attention and generate a response, but you certainly don't want it to generate the wrong response.

The other numbers scare me too....

Wow - the numbers are amazing. I guess #3 69% of email recipients report email as Spam based solely on the subject line - scares me the most. Subject lines are so important and you write them to attract attention and generate a response, but you certainly don't want it to generate the wrong response.

The other numbers scare me too....

These assumptions are quite impressive and helps to secure the future of the email marketing programs, tough statistics are invaluable when determining the effectiveness of your marketing campaigns but from these assumption I was scared about 69% of email recipients report email as Spam based solely on the subject line, really this might be a serious issues.

http://www.247emaildata.com/