Comments on: 4 Rules for Good Email Design in a Cynical World http://www.convinceandconvert.com/email-marketing-advice/4-rules-for-good-email-design-in-a-cynical-world/ Social Media Strategy Blog Social Media Consulting Mon, 27 Jun 2011 21:18:45 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: theopuswheel http://www.convinceandconvert.com/email-marketing-advice/4-rules-for-good-email-design-in-a-cynical-world/#comment-55745 theopuswheel Sun, 19 Jun 2011 11:30:12 +0000 http://www.convinceandconvert.com/?p=128#comment-55745 i absolutely agree! well done seth i absolutely agree! well done seth

]]> By: DaisyHdez http://www.convinceandconvert.com/email-marketing-advice/4-rules-for-good-email-design-in-a-cynical-world/#comment-38930 DaisyHdez Thu, 29 Jul 2010 23:57:40 +0000 http://www.convinceandconvert.com/?p=128#comment-38930 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">4 Rules for Good Email Design in a Cynical World - http://bit.ly/dsXUvb</span></span> 4 Rules for Good Email Design in a Cynical World – http://bit.ly/dsXUvb

]]> By: MaryBeth Matzek http://www.convinceandconvert.com/email-marketing-advice/4-rules-for-good-email-design-in-a-cynical-world/#comment-13851 MaryBeth Matzek Fri, 06 Feb 2009 01:18:13 +0000 http://www.convinceandconvert.com/?p=128#comment-13851 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">A helpful post for those of us who design e-newsletters: http://tinyurl.com/59244e</span></span> A helpful post for those of us who design e-newsletters: http://tinyurl.com/59244e

]]> By: Seth http://www.convinceandconvert.com/email-marketing-advice/4-rules-for-good-email-design-in-a-cynical-world/#comment-1131 Seth Thu, 05 Feb 2009 18:50:04 +0000 http://www.convinceandconvert.com/?p=128#comment-1131 I think the use of the term "beautiful" is misleading and would be better replaced with something like "complex" or "design-heavy". Data-driven marketers who have little understanding of design can kill a company brand very easily by going by "the numbers" and not tailoring "what works" specifically to the identity of their company and what their customers expect. A company selling luxury goods and known for providing for a certain kind of lifestyle can and should make "beautiful" -albiet, functional and SIMPLE- emails. A company whose brand is based on selling products that already carry their own brand -like Zappos- can afford to send out straight text. I think the use of the term “beautiful” is misleading and would be better replaced with something like “complex” or “design-heavy”. Data-driven marketers who have little understanding of design can kill a company brand very easily by going by “the numbers” and not tailoring “what works” specifically to the identity of their company and what their customers expect.

A company selling luxury goods and known for providing for a certain kind of lifestyle can and should make “beautiful” -albiet, functional and SIMPLE- emails. A company whose brand is based on selling products that already carry their own brand -like Zappos- can afford to send out straight text.

]]> By: Seth http://www.convinceandconvert.com/email-marketing-advice/4-rules-for-good-email-design-in-a-cynical-world/#comment-44622 Seth Thu, 05 Feb 2009 18:50:00 +0000 http://www.convinceandconvert.com/?p=128#comment-44622 I think the use of the term "beautiful" is misleading and would be better replaced with something like "complex" or "design-heavy". Data-driven marketers who have little understanding of design can kill a company brand very easily by going by "the numbers" and not tailoring "what works" specifically to the identity of their company and what their customers expect. A company selling luxury goods and known for providing for a certain kind of lifestyle can and should make "beautiful" -albiet, functional and SIMPLE- emails. A company whose brand is based on selling products that already carry their own brand -like Zappos- can afford to send out straight text. I think the use of the term “beautiful” is misleading and would be better replaced with something like “complex” or “design-heavy”. Data-driven marketers who have little understanding of design can kill a company brand very easily by going by “the numbers” and not tailoring “what works” specifically to the identity of their company and what their customers expect.

A company selling luxury goods and known for providing for a certain kind of lifestyle can and should make “beautiful” -albiet, functional and SIMPLE- emails. A company whose brand is based on selling products that already carry their own brand -like Zappos- can afford to send out straight text.

]]> By: Nancy Horisk-Sherr http://www.convinceandconvert.com/email-marketing-advice/4-rules-for-good-email-design-in-a-cynical-world/#comment-746 Nancy Horisk-Sherr Thu, 04 Dec 2008 20:33:24 +0000 http://www.convinceandconvert.com/?p=128#comment-746 Great tips. Coming from an agency background where design is No. 1, this is exactly what I needed to hear. I'm changing my strategy pronto. Thank you! Great tips. Coming from an agency background where design is No. 1, this is exactly what I needed to hear. I’m changing my strategy pronto. Thank you!

]]> By: Nancy Horisk-Sherr http://www.convinceandconvert.com/email-marketing-advice/4-rules-for-good-email-design-in-a-cynical-world/#comment-44621 Nancy Horisk-Sherr Thu, 04 Dec 2008 20:33:00 +0000 http://www.convinceandconvert.com/?p=128#comment-44621 Great tips. Coming from an agency background where design is No. 1, this is exactly what I needed to hear. I'm changing my strategy pronto. Thank you! Great tips. Coming from an agency background where design is No. 1, this is exactly what I needed to hear. I’m changing my strategy pronto. Thank you!

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