Comments on: Are New Customers Killing Your Company?

By: Karmen Reed

Karmen Reed — Sat, 18 Apr 2009 06:48:34 +0000

@jaybaer Jason U should give Urself much more credit than that. U produce GREAT post! I really enjoy your blog http://bit.ly/d14i

By: Christine Pechayco

Christine Pechayco — Thu, 16 Apr 2009 10:37:16 +0000

Reading: “Are New Customers Killing Your Company?” by @jaybaer: http://digg.com/u117c5

By: Richard Telofski

Richard Telofski — Thu, 16 Apr 2009 04:01:00 +0000

Are New Customers Killing Your Company? http://bit.ly/d14i

By: Benoit Duverneuil

Benoit Duverneuil — Wed, 15 Apr 2009 21:50:42 +0000

Reading: Are New Customers Killing Your Company? http://ow.ly/2VI0

By: Stuart Foster

Stuart Foster — Wed, 15 Apr 2009 18:10:24 +0000

I think the message becomes try and retain your best customers AND those that you think would be your best customers while spending as little money as possible.The bottom line definitely needs to be remembered...you don't want to change your approach to woo one customer then have the rest be dissatisfied and dump you.Stuart Foster’s last blog post..Why Overexposure Can be Bad for PR

By: Joseph Manna, Infusionsoft

Joseph Manna, Infusionsoft — Wed, 15 Apr 2009 17:00:11 +0000

Jason, as usual you make very vivid and clear points about how companies irresponsibly advertise and burn their cashflow instead of looking inside and not out. Often I see many companies still running their advertising through a leaded gasoline carburated engine (print/radio media) instead of running lean and efficient (email marketing, social media, etc).

I assume it’s usually ineffective management, low priorities on running efficiently or a general inexperience with new media for the company. When I ask others about how they interact with social media, I get the ubiquitous , “We need to do that –” for over a year! Yeah, it keeps social media consultants in demand, but seriously their business is at risk especially in this economy, a consumer-focused economy.

Customers are a company’s best and worst marketers. Reward them and let them know that you’d take a bullet for them. That is assuming that a company actually cares about them and not just their money.

~Joe