Comments on: Cross-Pollinate Search and Email http://www.convinceandconvert.com/email-marketing-advice/cross-pollinate-search-and-email/ Social Media Strategy Blog Social Media Consulting Fri, 19 Mar 2010 09:50:45 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Loren McDonaldhttp://www.convinceandconvert.com/email-marketing-advice/cross-pollinate-search-and-email/comment-page-1/#comment-11337 Loren McDonald Wed, 20 Jan 2010 04:18:52 +0000 http://www.convinceandconvert.com/?p=398#comment-11337 Great post as always Jason. Other things to consider is to use email opt-in form/offers to target people for your secondary offer. For PPC, average conversion rate is 2%. Use email opt-in to convert some percentage of the 98% - put them into lifecycle email program, convert them over time. You've then greatly increased the ROI of your PPC spend.<br><br>Secondly, particularly for B2B companies, use and optimize your email newsletter articles posted on your site for SEO traffic. Content rules.<br><br>Keep up the great content, Jason.<br><br>Loren Great post as always Jason. Other things to consider is to use email opt-in form/offers to target people for your secondary offer. For PPC, average conversion rate is 2%. Use email opt-in to convert some percentage of the 98% – put them into lifecycle email program, convert them over time. You've then greatly increased the ROI of your PPC spend.

Secondly, particularly for B2B companies, use and optimize your email newsletter articles posted on your site for SEO traffic. Content rules.

Keep up the great content, Jason.

Loren

]]> By: denise coxhttp://www.convinceandconvert.com/email-marketing-advice/cross-pollinate-search-and-email/comment-page-1/#comment-13241 denise cox Fri, 20 Feb 2009 22:04:04 +0000 http://www.convinceandconvert.com/?p=398#comment-13241 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">email + search: @jaybaer on "cross pollinating" http://bit.ly/8m88S - me on "optimising newsletters for search" http://bit.ly/CiRjY</span></span> email + search: @jaybaer on “cross pollinating” http://bit.ly/8m88S – me on “optimising newsletters for search” http://bit.ly/CiRjY

]]> By: Fredrik Wahlqvisthttp://www.convinceandconvert.com/email-marketing-advice/cross-pollinate-search-and-email/comment-page-1/#comment-13242 Fredrik Wahlqvist Tue, 17 Feb 2009 06:04:17 +0000 http://www.convinceandconvert.com/?p=398#comment-13242 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">@jaybaer Cross-Pollinate Search and Email http://tinyurl.com/d6ypxv</span></span> @jaybaer Cross-Pollinate Search and Email
http://tinyurl.com/d6ypxv

]]> By: Stephanie Millerhttp://www.convinceandconvert.com/email-marketing-advice/cross-pollinate-search-and-email/comment-page-1/#comment-13243 Stephanie Miller Tue, 17 Feb 2009 05:22:05 +0000 http://www.convinceandconvert.com/?p=398#comment-13243 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">RT @jaybaer, 'Cross-Pollinate Search and Email' http://bit.ly/8m88S</span></span> RT @jaybaer, ‘Cross-Pollinate Search and Email’ http://bit.ly/8m88S

]]> By: Rob Longhttp://www.convinceandconvert.com/email-marketing-advice/cross-pollinate-search-and-email/comment-page-1/#comment-13244 Rob Long Tue, 17 Feb 2009 00:36:55 +0000 http://www.convinceandconvert.com/?p=398#comment-13244 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">Great post from @jaybaer, 'Cross-Pollinate Search and Email' http://bit.ly/8m88S</span></span> Great post from @jaybaer, ‘Cross-Pollinate Search and Email’ http://bit.ly/8m88S

]]> By: Lisa Diazhttp://www.convinceandconvert.com/email-marketing-advice/cross-pollinate-search-and-email/comment-page-1/#comment-1184 Lisa Diaz Mon, 16 Feb 2009 22:31:27 +0000 http://www.convinceandconvert.com/?p=398#comment-1184 Jason, Great posting! So good to read commentary that looks at results from campaigns and thinks about them organically and creatively rather than with buzzword compliance looming over one's shoulder. Our visitors tell us so much about what they want if we open our minds and look.<abbr><em>Lisa Diaz’s last blog post..<a href="http://www.construction.com/ResourceCenter/forecast/2008/Jan.asp" rel="nofollow">New Construction Starts in December Retreat 5%; Annual Total for 2008 Slides 15% to $543 Billion</a></abbr></em> Jason, Great posting! So good to read commentary that looks at results from campaigns and thinks about them organically and creatively rather than with buzzword compliance looming over one’s shoulder. Our visitors tell us so much about what they want if we open our minds and look.

Lisa Diaz’s last blog post..New Construction Starts in December Retreat 5%; Annual Total for 2008 Slides 15% to $543 Billion

]]> By: Jean-Christoph von Oertzenhttp://www.convinceandconvert.com/email-marketing-advice/cross-pollinate-search-and-email/comment-page-1/#comment-13245 Jean-Christoph von Oertzen Fri, 13 Feb 2009 18:12:58 +0000 http://www.convinceandconvert.com/?p=398#comment-13245 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">RT @MarkatEMR: Idea from @jaybaer Test sending email at the times when you get most clicks/conversions from SEO/PPC. http://idek.net/2kA</span></span> RT @MarkatEMR: Idea from @jaybaer Test sending email at the times when you get most clicks/conversions from SEO/PPC. http://idek.net/2kA

]]> By: Mark Brownlowhttp://www.convinceandconvert.com/email-marketing-advice/cross-pollinate-search-and-email/comment-page-1/#comment-13246 Mark Brownlow Fri, 13 Feb 2009 18:00:13 +0000 http://www.convinceandconvert.com/?p=398#comment-13246 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">Idea from @jaybaer Test sending email at the times when you get most clicks/conversions from SEO/PPC. http://idek.net/2kA</span></span> Idea from @jaybaer Test sending email at the times when you get most clicks/conversions from SEO/PPC. http://idek.net/2kA

]]> By: Alex Volocaruhttp://www.convinceandconvert.com/email-marketing-advice/cross-pollinate-search-and-email/comment-page-1/#comment-1163 Alex Volocaru Fri, 13 Feb 2009 13:30:29 +0000 http://www.convinceandconvert.com/?p=398#comment-1163 Jason, an excellent article on this topic.Jason, in your opinion, we can use RSS and email in a similar loyalty sistem?Cheers, Alex Jason, an excellent article on this topic.

Jason, in your opinion, we can use RSS and email in a similar loyalty sistem?

Cheers,
Alex

]]> By: Aaron McAndrewshttp://www.convinceandconvert.com/email-marketing-advice/cross-pollinate-search-and-email/comment-page-1/#comment-13247 Aaron McAndrews Thu, 12 Feb 2009 03:59:07 +0000 http://www.convinceandconvert.com/?p=398#comment-13247 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">Cross-Pollinate Search and Email http://bit.ly/H8FwP</span></span> Cross-Pollinate Search and Email http://bit.ly/H8FwP

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