This is a Webinar I conducted recently for MarketingProfs (a Convince & Convert client), sponsored by Citrix (makers of GoToWebinar and GoToMyPC).
The Big Social Media Integration Picture
Social media and conversation marketing transform brands like no other communication methodology previously, because it changes the fundamental nature of the brand/customer relationship.
But, social media and conversation marketing are inefficient vehicles. It’s difficult to achieve economies of scale when you’re developing relationships with customers on an individualized or small group basis.
Thus, social media is not a solo act. It’s best as part of a jazz combo.
Instead of thinking of social media as a freestanding tactic, first consider how you can add social media components to your existing marketing initiatives.
3 Step Social Media Adoption Plan
1. Devise an appropriate, tactically-agnostic social media strategy
2. Audit your current marketing, and add social media ingredients
3. Where necessary, add new social media programs
5 Ways to Achieve Cross-Media Synergy with Social Media
1. Social Media + Search Marketing
Core tenets of inbound marketing. Create content about your brand, and distribute it as widely as possible. Get more bait in the water. Optimize EVERY piece of content for search.
2. Social Media + Email
Good email and good social media are much more similar than different. Add social sharing to your emails. Promote your email program in social media, and vice versa. Use your social initiatives to try out new content approaches, adding the most successful content to your email program.
3. Social Media + Virtual Events
Your audience isn’t the number of people in the room, it’s the number of people in the world. Take your presentation, add it to Slideshare. Promote it on the social Web. Most of my live presentation are to ~40 people. Most of my presentations have been seen thousands of times subsequently.
How can you redefine virtual events by adding social media components? See Radian6 Twebinars that combine Webinars and live Twitter streams. See #blogchat and similar live Twitter chats. See my own Twitter 20 series of live social media interviews on Twitter.
4. Social Media + Live Events
Extend your event before and after it happens, using social media. Think Tweet-ups and other ways that social media can come to life in three dimensions.
5. Social Media + Market Research
Perhaps the most untapped advantage of social media participation. Ask your customers and fans what they think. You can create all-new products via consumer input. You can execute very simple crowd sourcing programs using CrowdCampaign and similar tools.
Social media works best when it’s part of something bigger. Are you ready for some synergy?
About Jay Baer
Twitter Comment
Soc Media Link: How to Integrate Social Media Into Your Marketing | Email …: Core tenets of in.. [link to post]
– Posted using Chat Catcher
Twitter Comment
How to Integrate Social Media Into Your Marketing | Email Marketing Advice | Social Media Consulting – Convince & Co… [link to post]
– Posted using Chat Catcher
Twitter Comment
Good ideas to get started: RT @bostonmarketer Love this post on integrating social media into your trad marketing plan [link to post]
– Posted using Chat Catcher
Twitter Comment
RT @bostonmarketer: Love this post on integrating social media into your traditional marketing plan [link to post]
– Posted using Chat Catcher
Twitter Comment
RT @bostonmarketer Love this post on integrating social media into your traditional marketing plan [link to post]
– Posted using Chat Catcher
Twitter Comment
Love this post on integrating social media into your traditional marketing plan [link to post]
– Posted using Chat Catcher
Twitter Comment
How to Integrate Social Media Into Your Marketing | Email … [link to post]
– Posted using Chat Catcher
Twitter Comment
How to Integrate Social Media Into Your Marketing | Email …: email marketing, market research, search marketi.. [link to post]
– Posted using Chat Catcher
Twitter Comment
How to Integrate Social Media Into Your Marketing | Convince & Convert [link to post]
– Posted using Chat Catcher
Twitter Comment
RT @DMASocialMedia: RT @jaybaer #Howto #Integrate #SocialMedia Into Your #Marketing [link to post]
– Posted using Chat Catcher
Twitter Comment
How to Integrate Social Media Into Your Marketing | Convince & Convert [link to post] Sound Strategic Advice
– Posted using Chat Catcher
Twitter Comment
RT @tweetmeme How to Integrate Social Media Into Your Marketing [link to post]
– Posted using Chat Catcher
Twitter Comment
How to Integrate Social Media Into Your Marketing [link to post]
– Posted using Chat Catcher
Twitter Comment
RT @toprank How to Integrate Social Media Into Your Marketing [link to post]
– Posted using Chat Catcher
Twitter Comment
[link to post] Check it out!
– Posted using Chat Catcher
Twitter Comment
Me like! RT @SocialMedia411: How to Integrate Social Media Into Your Marketing (Jay Baer): [link to post] [Good stuff] #pnid
– Posted using Chat Catcher
Twitter Comment
RT: @SocialMedia411 How to Integrate Social Media Into Your Marketing (Jay Baer): [link to post] [Good stuff]
– Posted using Chat Catcher
Twitter Comment
How to Integrate Social Media Into Your Marketing (Jay Baer): [link to post] (via @SocialMedia411)
– Posted using Chat Catcher
Twitter Comment
Good ideas RT @jaybaer How to Integrate Social Media Into Your Marketing [link to post]
– Posted using Chat Catcher
Twitter Comment
RT @jaybaer: “How to Integrate Social Media Into Your Marketing” – [link to post]
– Posted using Chat Catcher
Twitter Comment
Very Helpful presenation RT @jaybaer How to Integrate Social Media Into Your Marketing [link to post]
– Posted using Chat Catcher
Twitter Comment
@cuncon207 Tuyết ơi,coi thử bài này ha [link to post]
– Posted using Chat Catcher
Twitter Comment
How to Integrate Social Media Into Your Marketing – [link to post]
– Posted using Chat Catcher
Twitter Comment
RT @SocialMedia411: How to Integrate Social Media Into Your Marketing (Jay Baer): [link to post] [Good stuff]
– Posted using Chat Catcher
Twitter Comment
Common sense really RT @SocialMedia411: How to Integrate Social Media Into Your Marketing (Jay Baer): [link to post] [Good stuff]
– Posted using Chat Catcher
Twitter Comment
Good post from @jaybaer: 5 Ways to Integrate Social Media with Traditional Marketing. [link to post]
– Posted using Chat Catcher
Twitter Comment
RT @SocialMedia411 How to Integrate Social Media Into Your Marketing (Jay Baer): [link to post] [Good stuff]
– Posted using Chat Catcher
Twitter Comment
How to Integrate Social Media Into Your Marketing [link to post] <
– Posted using Chat Catcher
FriendFeed Comment
How to In… [link to post]#
– Posted using Chat Catcher
Twitter Comment
How to Integrate Social Media Into Your Markeitng [link to post]
– Posted using Chat Catcher
Twitter Comment
RT @SocialMedia411: How to Integrate Social Media Into Your Marketing (Jay Baer): [link to post] [Good stuff] @paul_think
– Posted using Chat Catcher
Twitter Comment
RT@smmguide RT (via@SocialMedia411): How to Integrate Social Media Into Your Marketing (Jay Baer): [link to post] [Good stuff]
– Posted using Chat Catcher
Twitter Comment
RT @SocialMedia411 How to Integrate Social Media Into Your Marketing (Jay Baer): [link to post] [Good stuff]
– Posted using Chat Catcher
Twitter Comment
How to Integrate Social Media Into Your Marketing | Email Marketing Advice | Social Media Consulting – Convince.. [link to post]
– Posted using Chat Catcher
Twitter Comment
@candan76 How 2 Integrate Social Media in2 yr Marketing | Email Marketing Advice | Social Media Consulting – Convince.. [link to post]
– Posted using Chat Catcher
Twitter Comment
Good read. RT @jaybaer: Social media isn’t solo act, it’s part of jazz combo. How to integrate SM into marketing [link to post]
– Posted using Chat Catcher
Twitter Comment
RT @jaybaer: Social media isn’t a solo act, it’s part of a jazz combo. How to integrate social media into marketing [link to post]
– Posted using Chat Catcher
Twitter Comment
Article: “How to Integrate Social Media Into Your Marketing” [link to post]
– Posted using Chat Catcher
Twitter Comment
How to Integrate Social Media Into Your Marketing | Email …: Social Media Strategy Blog Social Media Consulti.. [link to post]
– Posted using Chat Catcher
Twitter Comment
Excellent. RT @SocialMedia411 How to Integrate Social Media Into Your Marketing (Jay Baer): [link to post] [Good stuff]
– Posted using Chat Catcher
Twitter Comment
Integrating social media into ur current marketing efforts. Must-read post from @jaybaer: [link to post]
– Posted using Chat Catcher
Twitter Comment
How to Integrate #Social Media Into Your #Marketing – [link to post]
– Posted using Chat Catcher
[...] How to Integrate Social Media Into Your Marketing [...]
Twitter Comment
is finding out ways on how to Integrate Social Media into our Marketing [link to post]
– Posted using Chat Catcher
Twitter Comment
RT @Eli_Moore: RT @jaybaer How to Integrate Social Media Into Your Marketing [link to post]
– Posted using Chat Catcher
Twitter Comment
How to Integrate Social Media Into Your Marketing by Jay Baer – [link to post] #SalesFactory
– Posted using Chat Catcher
Twitter Comment
@jaybaer How to integrate Social Media into your Marketing [link to post]
– Posted using Chat Catcher
Twitter Comment
How to Integrate Social Media Into Your Marketing by Jay Baer – [link to post]
– Posted using Chat Catcher
Twitter Comment
Great stuff! RT @bostonmarketer Love this post on integrating social media into your traditional marketing plan [link to post]
– Posted using Chat Catcher
Twitter Comment
RT @schoolmarketer: Integrating social media into ur current marketing efforts. Must-read post from @jaybaer: [link to post]
– Posted using Chat Catcher
Twitter Comment
RT @holdentheworld: RT @bostonmarketer: Love this post on integrating social media into your traditional marketing plan [link to post]
– Posted using Chat Catcher
Twitter Comment
Def worth reading RT: @bostonmarketer Love this post on integrating social media into your traditional marketing plan [link to post]
– Posted using Chat Catcher
Twitter Comment
RT @smmguide: RT @bostonmarketer Love this post on integrating social media into your traditional marketing plan [link to post]
– Posted using Chat Catcher
Twitter Comment
RT @bostonmarketer: Love this post on integrating social media into your traditional marketing plan [link to post] [Thanks for sharing!]
– Posted using Chat Catcher
Twitter Comment
@melanieswong RT @bostonmarketer: Love this post on integrating social media into your traditional marketing plan [link to post]
– Posted using Chat Catcher
Twitter Comment
RT @carol_phillips @TedLSimon “Think of Social Media as an Ingredient” [link to post] @jaybaer nails it!
– Posted using Chat Catcher
Twitter Comment
If you are serious… RT @jaybaer Social media isn’t a solo act, it’s part of a jazz combo. [link to post]
– Posted using Chat Catcher
Twitter Comment
How to Integrate Social Media Into Your Marketing [link to post] @JayBaer offers a succinct, useful set of recos. Nice!
– Posted using Chat Catcher
Twitter Comment
RT: @TedLSimon “Think of Social Media as an Ingredient” [link to post] Not a strategy , tactic…an ingredient. @jaybaer nails it!
– Posted using Chat Catcher
Twitter Comment
RT @jbhester: RT @carol_phillips @TedLSimon “Think of Social Media as an Ingredient” [link to post] @jaybaer nails it!
– Posted using Chat Catcher
Twitter Comment
“Think of Social Media as an Ingredient” [link to post] Not a strategy , tactic…an ingredient. @jaybaer nails it!
– Posted using Chat Catcher
Twitter Comment
RT @BethHarte: Speaking of integrated marketing… How to Integrate Social Media Into Your Marketing from @JayBaer: [link to post]
– Posted using Chat Catcher
Twitter Comment
RT @BethHarte Speaking of integrated marketing… How to Integrate Social Media Into Your Marketing from @JayBaer: [link to post]
– Posted using Chat Catcher
Twitter Comment
How to Integrate Social Media Into Your Marketing [link to post] excellent tutorial via @jaybaer
– Posted using Chat Catcher
Twitter Comment
HOWTO: 5 ways to integrate social media into traditional marketing (via @JayBaer): [link to post]
– Posted using Chat Catcher
Twitter Comment
How to Integrate Social Media Into Your Marketing | Email Marketing Advice | Social Media Consulting [link to post]
– Posted using Chat Catcher
Twitter Comment
RT: @jaycbee How to Integrate Social Media Into Your Marketing | Email Marketing Advice | Social Media Consulting [link to post]
– Posted using Chat Catcher
Twitter Comment
How to Integrate Social Media Into Your Marketing: [link to post]
– Posted using Chat Catcher
[...] eigene Marketing Jason Baer hat bei MarketingProfs im Rahmen eines Webinars eine ziemlich spannende Präsentation gehalten. Thema war die Integration von Social Media-Maßnahmen in das bereits bestehende [...]
Twitter Comment
Some useful ideas about combining Social Media Marketing and Traditional Marketing: [link to post]
– Posted using Chat Catcher
Twitter Comment
[link to post] How to Integrate Social Media Into Your Marketing
– Posted using Chat Catcher
[...] How to Integrate Social Media Into Your Marketing [...]
Twitter Comment
RT @randylewiskemp Article: “How to Integrate Social Media Into Your Marketing” [link to post]
– Posted using Chat Catcher
[...] How to integrate social media into your marketing – This is a great presentation from Jason Baer that aligns with a lot of things that I’ve been pushing for inside my organization, social media is a supplement to existing marketing channels – not a replacement. This was passed along from Rachel Levy, and is definitely worth taking a look at. [...]
Twitter Comment
How to Integrate Social Media Into Your Marketing, by @JayBaer – [link to post]
– Posted using Chat Catcher
Twitter Comment
5 ways to Integrate Social Media with Traditional Marketing [link to post]
– Posted using Chat Catcher
Twitter Comment
RT @briankduncan: How to Integrate Social Media Into Your Marketing – NICE WORK JAY! [link to post]
– Posted using Chat Catcher
[...] The Big Social Media Integration Picture [...]
Twitter Comment
How to Integrate Social Media Into Your Marketing – NICE WORK JAY! [link to post]
– Posted using Chat Catcher
Twitter Comment
RT @InfoComm: RT @briankduncan: How to Integrate Social Media Into Your Marketing – NICE WORK JAY! [link to post]
– Posted using Chat Catcher
[...] How to Integrate Social Media into your Marketing. from Jay Baer. This is good. We’ve done some early steps integrating our really healthy social media activities with our very robust direct marketing programs, but I wouldn’t say we do it in a programmatic and repeatable way yet. I like the jazz combo metaphor. I also like Jay’s website. [...]
[...] 2010, we’ll retrofit our email marketing, search marketing, banner advertising, even print and TV, to include social components universally. I hope we’ll focus on getting the basics done well [...]
[...] 2010, we’ll retrofit our email marketing, search marketing, banner advertising, even print and TV, to include social components universally. I hope we’ll focus on getting the basics done well [...]
[...] http://www.convinceandconvert.com/email-marketing-advice/how-to-integrate-social-media-into-your-mar… [...]