Comments on: Is Email Killing Your Company? http://www.convinceandconvert.com/email-marketing-advice/is-email-killing-your-company/ Social Media Strategy Blog Social Media Consulting Thu, 18 Mar 2010 03:40:41 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Johan A Krugerhttp://www.convinceandconvert.com/email-marketing-advice/is-email-killing-your-company/comment-page-1/#comment-11881 Johan A Kruger Sun, 14 Feb 2010 19:13:55 +0000 http://www.convinceandconvert.com/?p=326#comment-11881 I agree whole heartedly. My biggest issue with email marketing is complacency and lack of education... marketing departments are under incredible strain from the business that really does not understand the dangers of a fatigued recipient list. <br><br>How do you educate the business in general that still believe in "if you email them they will come". <br><br>The light point is that the digital native / generation y's are now starting to emerge as the business leaders and strategists. I agree whole heartedly. My biggest issue with email marketing is complacency and lack of education… marketing departments are under incredible strain from the business that really does not understand the dangers of a fatigued recipient list.

How do you educate the business in general that still believe in “if you email them they will come”.

The light point is that the digital native / generation y's are now starting to emerge as the business leaders and strategists.

]]> By: Email Marketing Tips from Convince and Converthttp://www.convinceandconvert.com/email-marketing-advice/is-email-killing-your-company/comment-page-1/#comment-9558 Email Marketing Tips from Convince and Convert Mon, 21 Dec 2009 15:34:11 +0000 http://www.convinceandconvert.com/?p=326#comment-9558 [...] Is Email Marketing Killing Your Company? Share and Enjoy: [...] [...] Is Email Marketing Killing Your Company? Share and Enjoy: [...]

]]> By: terrimccullochhttp://www.convinceandconvert.com/email-marketing-advice/is-email-killing-your-company/comment-page-1/#comment-12740 terrimcculloch Mon, 09 Mar 2009 19:52:04 +0000 http://www.convinceandconvert.com/?p=326#comment-12740 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">RT @shotofenergy: http://tinyurl.com/8wvo9w E-mail marketing</span></span> RT @shotofenergy: http://tinyurl.com/8wvo9w E-mail marketing

]]> By: Karen McCulloughhttp://www.convinceandconvert.com/email-marketing-advice/is-email-killing-your-company/comment-page-1/#comment-12741 Karen McCullough Mon, 09 Mar 2009 19:34:27 +0000 http://www.convinceandconvert.com/?p=326#comment-12741 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">http://www.convinceandconvert.com/email-marketing-advice/is-email-killing-your-company/</span></span> http://www.convinceandconvert.com/email-marketing-advice/is-email-killing-your-company/

]]> By: Karen McCulloughhttp://www.convinceandconvert.com/email-marketing-advice/is-email-killing-your-company/comment-page-1/#comment-12742 Karen McCullough Mon, 09 Mar 2009 19:34:27 +0000 http://www.convinceandconvert.com/?p=326#comment-12742 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">http://www.convinceandconvert.com/email-marketing-advice/is-email-killing-your-company/</span></span> http://www.convinceandconvert.com/email-marketing-advice/is-email-killing-your-company/

]]> By: Internet Marketing with Maria Reyes-McDavis | WebSuccessDivahttp://www.convinceandconvert.com/email-marketing-advice/is-email-killing-your-company/comment-page-1/#comment-1081 Internet Marketing with Maria Reyes-McDavis | WebSuccessDiva Mon, 26 Jan 2009 04:31:21 +0000 http://www.convinceandconvert.com/?p=326#comment-1081 <strong>Email Marketing Tips from Convince and Convert...</strong>Great post from the Convince and Convert blog, covering the realityof using email as a long term marketing strategy. Yes, technology is changing and advancing. Yes, there are other forms of communication to reach your audience. Email is still one of th... Email Marketing Tips from Convince and Convert…

Great post from the Convince and Convert blog, covering the realityof using email as a long term marketing strategy. Yes, technology is changing and advancing. Yes, there are other forms of communication to reach your audience. Email is still one of th…

]]> By: LashBackhttp://www.convinceandconvert.com/email-marketing-advice/is-email-killing-your-company/comment-page-1/#comment-12743 LashBack Thu, 22 Jan 2009 00:19:42 +0000 http://www.convinceandconvert.com/?p=326#comment-12743 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">"Just because the economy sucks doesn’t mean abusing your privilege to email your customers." -http://idek.net/1QU Awesome discussion!</span></span> “Just because the economy sucks doesn’t mean abusing your privilege to email your customers.” -http://idek.net/1QU Awesome discussion!

]]> By: DJ Waldowhttp://www.convinceandconvert.com/email-marketing-advice/is-email-killing-your-company/comment-page-1/#comment-1054 DJ Waldow Wed, 21 Jan 2009 16:48:00 +0000 http://www.convinceandconvert.com/?p=326#comment-1054 @John -Thanks for continuing the discussion. A few thoughts on your counter....You said, "@DJ — The fact that it’s easy to collect data data doesn’t mean that it’s being done. Partnering with an ESP is a great idea, one that I absolutely support after running email marketing in-house for 3 years. But, for too many companies the mentality of “We can just send it ourselves” does create a barrier to taking advantage of the many benefits an ESP offers".My thoughts - I agree that there is a gap between being "easy" and "doing it." Our sales folks struggle with the "we can just send it ourselves" comments all day long. ESPs offer the benefit of infrastructure, visibility to metrics, integration, and ISP relationships IMHO. Beyond that, ESPs can offer best practice advice. However, much of that information is available to the public via blogs, twitter, @jaybaer, etc.You also said, "Specific to tracking a lead source, it’s not difficult but it does require planning and effort. Especially if you are going to try integrating multiple original sources that feed into your website. The effort for setting up that back-end tracking to gain insight into activity can also be superceded by the assumption that collecting demographic and other self-reported data will be more valuable anyway."My thoughts - I would again agree that "easy" does not mean that one doesn't have to plan and exert some effort...especially if you are talking about integration. I still believe that the payoff can be well worth the effort.Love to continue the discussion on this blog or elsewhere!Thanks again.dj @djwaldow-- DJ Waldow Director of Best Practices & Deliverability Bronto Software, Inc djwaldow: twitter, AIM, MSN, Gtalk...<abbr><em>DJ Waldow’s last blog post..<a href="http://blog.bronto.com/2009/01/20/design-2009-email-marketing-goal-2-of-4/" rel="nofollow">Design: 2009 Email Marketing Goal #2 (of 4)</a></abbr></em> @John –

Thanks for continuing the discussion. A few thoughts on your counter….

You said, “@DJ — The fact that it’s easy to collect data data doesn’t mean that it’s being done. Partnering with an ESP is a great idea, one that I absolutely support after running email marketing in-house for 3 years. But, for too many companies the mentality of “We can just send it ourselves” does create a barrier to taking advantage of the many benefits an ESP offers”.

My thoughts – I agree that there is a gap between being “easy” and “doing it.” Our sales folks struggle with the “we can just send it ourselves” comments all day long. ESPs offer the benefit of infrastructure, visibility to metrics, integration, and ISP relationships IMHO. Beyond that, ESPs can offer best practice advice. However, much of that information is available to the public via blogs, twitter, @jaybaer, etc.

You also said, “Specific to tracking a lead source, it’s not difficult but it does require planning and effort. Especially if you are going to try integrating multiple original sources that feed into your website. The effort for setting up that back-end tracking to gain insight into activity can also be superceded by the assumption that collecting demographic and other self-reported data will be more valuable anyway.”

My thoughts – I would again agree that “easy” does not mean that one doesn’t have to plan and exert some effort…especially if you are talking about integration. I still believe that the payoff can be well worth the effort.

Love to continue the discussion on this blog or elsewhere!

Thanks again.

dj
@djwaldow

–
DJ Waldow
Director of Best Practices & Deliverability
Bronto Software, Inc
djwaldow: twitter, AIM, MSN, Gtalk…

DJ Waldow’s last blog post..Design: 2009 Email Marketing Goal #2 (of 4)

]]> By: Red Pill Email » Blog Archive » So what will they do with them now?http://www.convinceandconvert.com/email-marketing-advice/is-email-killing-your-company/comment-page-1/#comment-1041 Red Pill Email » Blog Archive » So what will they do with them now? Sun, 18 Jan 2009 18:44:55 +0000 http://www.convinceandconvert.com/?p=326#comment-1041 [...] Jason Baer at Convince & Convert pointed out last week, “[E]mail isn’t a short-term tactic. It’s a forever tactic.“  Political campaigns are short-term.  Maybe some pundits should have pointed that out when [...] [...] Jason Baer at Convince & Convert pointed out last week, “[E]mail isn’t a short-term tactic. It’s a forever tactic.“  Political campaigns are short-term.  Maybe some pundits should have pointed that out when [...]

]]> By: Email Marketing Still Works for Small Businesshttp://www.convinceandconvert.com/email-marketing-advice/is-email-killing-your-company/comment-page-1/#comment-1023 Email Marketing Still Works for Small Business Wed, 14 Jan 2009 23:01:05 +0000 http://www.convinceandconvert.com/?p=326#comment-1023 [...] Is Email Marketing Killing Your Company? [...] [...] Is Email Marketing Killing Your Company? [...]

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