Comments on: Mobile Opt-in Flies at US Airways http://www.convinceandconvert.com/email-marketing-advice/mobile-opt-in-flies-at-us-airways/ Social Media Strategy Blog Social Media Consulting Mon, 27 Jun 2011 21:18:45 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Anonymous http://www.convinceandconvert.com/email-marketing-advice/mobile-opt-in-flies-at-us-airways/#comment-55031 Anonymous Sat, 14 May 2011 05:32:00 +0000 http://www.convinceandconvert.com/?p=284#comment-55031  Hey, very nice site. I came across this on Google, and I am stoked that I did. I will definitely be coming back here more often. Wish I could add to the conversation and bring a bit more to the table, but am just taking in as much info as I can at the moment. Thank You <a href="http://www.article-host.com/trade4target.html" title="Trade4target" rel="nofollow">Trade4target</a>  Hey, very nice site. I came across this on Google, and I am stoked that I did. I will definitely be coming back here more often. Wish I could add to the conversation and bring a bit more to the table, but am just taking in as much info as I can at the moment.
Thank You
Trade4target

]]> By: Runza Combines Social Media and Email – Something to Chew On | MarketingTypo.com http://www.convinceandconvert.com/email-marketing-advice/mobile-opt-in-flies-at-us-airways/#comment-49898 Runza Combines Social Media and Email – Something to Chew On | MarketingTypo.com Mon, 08 Nov 2010 20:49:05 +0000 http://www.convinceandconvert.com/?p=284#comment-49898 [...] me to Facebook (which isn’t even mentioned). Or better yet, why aren’t they allowing email opt-ins via text message – a fantastically effective way to build email lists at [...] [...] me to Facebook (which isn’t even mentioned). Or better yet, why aren’t they allowing email opt-ins via text message – a fantastically effective way to build email lists at [...]

]]> By: Timothy W. Crane http://www.convinceandconvert.com/email-marketing-advice/mobile-opt-in-flies-at-us-airways/#comment-11334 Timothy W. Crane Wed, 20 Jan 2010 04:17:37 +0000 http://www.convinceandconvert.com/?p=284#comment-11334 It always seems that large companies come up with the best ideas, and then fuddle them in some simple way due to corporate structured blinders. That is one thing that I love so much about the Internet, the level playing field that it provides. I know very few small design and marketing firms (or freelancers for that matter) that would have overlooked information gathering previous to card release. It is kind of hard to target your market effectively with half of the information coming after the fact. Great post. Thank You. It always seems that large companies come up with the best ideas, and then fuddle them in some simple way due to corporate structured blinders. That is one thing that I love so much about the Internet, the level playing field that it provides. I know very few small design and marketing firms (or freelancers for that matter) that would have overlooked information gathering previous to card release. It is kind of hard to target your market effectively with half of the information coming after the fact. Great post. Thank You.

]]> By: Timothy W. Crane http://www.convinceandconvert.com/email-marketing-advice/mobile-opt-in-flies-at-us-airways/#comment-1158 Timothy W. Crane Thu, 12 Feb 2009 10:08:48 +0000 http://www.convinceandconvert.com/?p=284#comment-1158 It always seems that large companies come up with the best ideas, and then fuddle them in some simple way due to corporate structured blinders. That is one thing that I love so much about the Internet, the level playing field that it provides. I know very few small design and marketing firms (or freelancers for that matter) that would have overlooked information gathering previous to card release. It is kind of hard to target your market effectively with half of the information coming after the fact. Great post. Thank You. It always seems that large companies come up with the best ideas, and then fuddle them in some simple way due to corporate structured blinders. That is one thing that I love so much about the Internet, the level playing field that it provides. I know very few small design and marketing firms (or freelancers for that matter) that would have overlooked information gathering previous to card release. It is kind of hard to target your market effectively with half of the information coming after the fact. Great post. Thank You.

]]> By: MIchael Barber http://www.convinceandconvert.com/email-marketing-advice/mobile-opt-in-flies-at-us-airways/#comment-672 MIchael Barber Thu, 20 Nov 2008 16:28:38 +0000 http://www.convinceandconvert.com/?p=284#comment-672 US Airways put this on their napkins about a year ago. I too was surprised because their marketing/customer relations efforts, especially with mobile/web 2.0/emerging tech, has been less than stellar. Although I was already enrolled because of being forced to fly them on a regular basis, I signed up utilizing another email just to see their response. I wasn't surprised the follow up was clunky as you described because their entire web experience needs some work. Another major hole in their program is lack of follow up. If a user opts-in, why isn't US Airways taking advantage of sending them targeted messages whether they be marketing related or cross referencing flight schedules to your Dividend Miles program and sending you flight alerts. I've (EmarketingInc) has been using mobile opt-in campaigns fairly successfully for the past 2-3 years. It's worked particularly well with in-store sampling programs and incentivizing promo/sweeps participants for additional entries. We are about to launch two more major mobile opt-in campaigns. I'll send you some follow up after launch with some thoughts. Thanks for the great posts. Keep it up! <abbr><em>MIchael Barber’s last blog post..<a href="http://twitter.com/michaeljbarber/statuses/1014238867" rel="nofollow">michaeljbarber: @bhpua found out today via @africankelli they are building one in Downtown Tempe area. Looking forward to it.</a></abbr></em> US Airways put this on their napkins about a year ago. I too was surprised because their marketing/customer relations efforts, especially with mobile/web 2.0/emerging tech, has been less than stellar. Although I was already enrolled because of being forced to fly them on a regular basis, I signed up utilizing another email just to see their response. I wasn’t surprised the follow up was clunky as you described because their entire web experience needs some work.

Another major hole in their program is lack of follow up. If a user opts-in, why isn’t US Airways taking advantage of sending them targeted messages whether they be marketing related or cross referencing flight schedules to your Dividend Miles program and sending you flight alerts.

I’ve (EmarketingInc) has been using mobile opt-in campaigns fairly successfully for the past 2-3 years. It’s worked particularly well with in-store sampling programs and incentivizing promo/sweeps participants for additional entries. We are about to launch two more major mobile opt-in campaigns. I’ll send you some follow up after launch with some thoughts.

Thanks for the great posts. Keep it up!

MIchael Barber’s last blog post..michaeljbarber: @bhpua found out today via @africankelli they are building one in Downtown Tempe area. Looking forward to it.

]]> By: MIchael Barber http://www.convinceandconvert.com/email-marketing-advice/mobile-opt-in-flies-at-us-airways/#comment-45007 MIchael Barber Thu, 20 Nov 2008 16:28:00 +0000 http://www.convinceandconvert.com/?p=284#comment-45007 US Airways put this on their napkins about a year ago. I too was surprised because their marketing/customer relations efforts, especially with mobile/web 2.0/emerging tech, has been less than stellar. Although I was already enrolled because of being forced to fly them on a regular basis, I signed up utilizing another email just to see their response. I wasn't surprised the follow up was clunky as you described because their entire web experience needs some work. Another major hole in their program is lack of follow up. If a user opts-in, why isn't US Airways taking advantage of sending them targeted messages whether they be marketing related or cross referencing flight schedules to your Dividend Miles program and sending you flight alerts. I've (EmarketingInc) has been using mobile opt-in campaigns fairly successfully for the past 2-3 years. It's worked particularly well with in-store sampling programs and incentivizing promo/sweeps participants for additional entries. We are about to launch two more major mobile opt-in campaigns. I'll send you some follow up after launch with some thoughts. Thanks for the great posts. Keep it up! <abbr><em>MIchael Barber’s last blog post..<a href="http://twitter.com/michaeljbarber/statuses/1014238867" rel="nofollow">michaeljbarber: @bhpua found out today via @africankelli they are building one in Downtown Tempe area. Looking forward to it.</a></em></abbr> US Airways put this on their napkins about a year ago. I too was surprised because their marketing/customer relations efforts, especially with mobile/web 2.0/emerging tech, has been less than stellar. Although I was already enrolled because of being forced to fly them on a regular basis, I signed up utilizing another email just to see their response. I wasn’t surprised the follow up was clunky as you described because their entire web experience needs some work.

Another major hole in their program is lack of follow up. If a user opts-in, why isn’t US Airways taking advantage of sending them targeted messages whether they be marketing related or cross referencing flight schedules to your Dividend Miles program and sending you flight alerts.

I’ve (EmarketingInc) has been using mobile opt-in campaigns fairly successfully for the past 2-3 years. It’s worked particularly well with in-store sampling programs and incentivizing promo/sweeps participants for additional entries. We are about to launch two more major mobile opt-in campaigns. I’ll send you some follow up after launch with some thoughts.

Thanks for the great posts. Keep it up!

MIchael Barber’s last blog post..michaeljbarber: @bhpua found out today via @africankelli they are building one in Downtown Tempe area. Looking forward to it.

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