Comments on: Don’t Put the Social Media Cart Before the Horse

By: Stephanie Miller

Stephanie Miller — Wed, 25 Feb 2009 22:18:20 +0000

Don’t put the social horse before the cart – great (short) post by @jaybaer http://bit.ly/ztvip

By: Lisa Loeffler

Lisa Loeffler — Wed, 25 Feb 2009 01:37:31 +0000

Don’t put the social media cart before the horse.
http://tinyurl.com/b3z3eb

By: Steve Walker

Steve Walker — Tue, 24 Feb 2009 21:21:18 +0000

RT @andismit: Google Shared: Don’t Put the Social Media Cart Before the Horse: Are you eschewing the basics to f.. http://bit.ly/AwMbq

By: Andrew Smith

Andrew Smith — Tue, 24 Feb 2009 21:15:59 +0000

Google Shared: Don’t Put the Social Media Cart Before the Horse: Are you eschewing the basics to f.. http://bit.ly/AwMbq

By: Giants are Ginormous for a Reason | Adventures in Social Media

Giants are Ginormous for a Reason | Adventures in Social Media — Tue, 24 Feb 2009 21:06:32 +0000

[...] Baer talked about the danger of putting the cart before the horse – he cautions us to focus on the basics before jumping into the “sexy and new(ish)” rage [...]

By: DJ Waldow

DJ Waldow — Tue, 24 Feb 2009 20:59:56 +0000

@jaybaer - So so so true. As you know, we see this EMAIL BLAST mentality far to often. However, to play devil's advocate: You wrote, "Let’s commit to successful blocking and tackling before we fully embrace the social media high wire act, okay?" I think that it is critical that organizations begin the learning process of how to effectively engage in the social media conversation. Some choose to jump right in...flop around a bit. Others take things slower. Not sure which approach is necessarily better. What do you think? dj -- DJ Waldow Director of Best Practices & Deliverability at Bronto @djwaldow DJ Waldow’s last blog post..Data: Jump on it!

By: DJ Waldow

DJ Waldow — Tue, 24 Feb 2009 20:59:00 +0000

By: seth

seth — Tue, 24 Feb 2009 19:50:15 +0000

Great points Jason. I think a lot of companies do not realize that email and social media are a start and stop proposition. It needs to be nurtured or you alienate your customers.

And as far as social media being sexy, a lot of people want it but don’t understand it, which makes a lot of things dangerous.

By: seth

seth — Tue, 24 Feb 2009 19:50:00 +0000

Great points Jason. I think a lot of companies do not realize that email and social media are a start and stop proposition. It needs to be nurtured or you alienate your customers.

And as far as social media being sexy, a lot of people want it but don’t understand it, which makes a lot of things dangerous.

By: Chuck Hemann

Chuck Hemann — Tue, 24 Feb 2009 16:01:59 +0000

It’s scary how much sense this post makes, Jason. I think you could add companies that do batch-and-blast “press releases” into this category as well. They aren’t interested in listening, nor really engaging in conversations with customers. More likely they are in it to push marketing content, which, as we all know will not be effective.