Turn the Tables on Social Media with NutshellMail

  • February 19th, 2010 | Written By: Jay Baer
  • | View Comments

Keeping tabs on your social media connections these days is like bar hopping, without the cocktails or pool tables with stained felt.

You run over to check your Twitter account. Then you dash to Facebook to see what’s going on there. Then Linkedin. Maybe your blog. All the while you’re feeling like you’re playing catch-up, that something awesome may have happened, and you missed it because you weren’t online. Sound familiar?

Sure, you can centralize some of your social media chores (great post by Chris Brogan), by using Tweetdeck or Seesmic. But that only helps if you’re online and “in the flow.”

168 New Messages for Tue 2 16 4 00 PM — Inbox 300x278 Turn the Tables on Social Media with NutshellMailFor normal humans that check social media a couple times a day, NutshellMail may become your new favorite social companion. And it’s free.

Like RSS for your relationships

NutshellMail sends you a highly customizable email digest (from 1 to 24 times per day) of what’s happening in your social media spheres, so you can browse and get up to speed quickly, without having to visit several different destinations or fire up your iPhone’s social apps.

Twitter Without the Hassle

Want to know who has signed up to follow you on Twitter today? Who unfollowed you today? All the DMs and @ replies you received in the last three hours? NutshellMail batches it all up and sends it to you in a tidy email at the exact time of your choosing. You can even include Twitter searches in your feed, enabling you to use NutshellMail the same way you’d use TweetBeep, or an RSS feed of Twitter search results.

Handy Facebook Reminders

It’s pretty tough to find a credible excuse for missing people’s birthdays on Facebook. NutshellMail saves you from being labeled an ingrate by reminding you of all the birthdays of your Facebook friends this week. The email also can be configured to show you all new friend requests, status updates from pages that you’re a fan of, as well as photos, videos and links from your friends. Plus, event invites, and photos in which you’re tagged.

And More…

Although I’m not using it presently, you can also configure your NutshellMail to include Linkedin and MySpace content, as well as updates from the Ning groups of which you are a member.

Also, if you have several different email accounts, you can use NutshellMail to automatically combine the emails sent to your secondary and tertiary accounts and forward them together to your primary account.

Customize Your Facebook Account NutshellMail 300x213 Turn the Tables on Social Media with NutshellMailAll the content shown in each email is clickable. So, if you want to see more about a new Twitter follower, you can simply click the name or photo in the email, and instantly visit their bio. You can also manage your customization preferences by clicking links in the email, so visiting the NutshellMail Web site isn’t needed after initial sign-up.

Social Integration in an Instant

One of the outstanding new add-on features of NutshellMail is their Facebook app, which enables Facebook fan page managers to easily add an email newsletter tab to the page. Subscribers then receive a digest of all the content posted to the fan page. I’ve been talking a lot about the integration of email and social media, and this is another example of using cross-functional technology to build content creation and deployment synergies. Note that NutshellMail is funded in part by FBFund, Facebook’s venture capital arm.

Here’s a nice video demonstration of NutshellMail and how it can save you time and social media aggravation.

I’ve been using NutshellMail for a few weeks now, and find it indispensible. (Thanks to my friend Will Smith – the world’s second most popular Will Smith – for turning me on to it).

How can you make use of NutshellMail to simplify your social media chores?

View Comments to “Turn the Tables on Social Media with NutshellMail”

  1. mo' stash says:

    Turn the Tables on Social Media with NutshellMail http://bit.ly/arrYBC

  2. Turn the Tables on Social Media with NutshellMail http://bit.ly/cpCNjJ

  3. Jay Baer Blog: Turn the Tables on Social Media with NutshellMail http://bit.ly/95IZcP Full http://bit.ly/cwSQTq

  4. Alltop says:

    Turn the Tables on Social Media with NutshellMail http://bit.ly/aX0fES Social-Media.alltop

  5. JobShoots says:

    Turn the Tables on Social Media with NutshellMail http://bit.ly/bn7vIk #news #socialmedia

  6. JobShoots says:

    Turn the Tables on Social Media with NutshellMail http://bit.ly/bn7vIk #news #socialmedia

  7. Sendible says:

    Turn the Tables on Social Media with NutshellMail – http://bit.ly/cclmCf

  8. Turn the Tables on Social Media with NutshellMail http://bit.ly/9ESz6W

  9. Turn the Tables on Social Media with NutshellMail http://bit.ly/9tZA3q #news #socialmedia

  10. drbret says:

    rt @jaybaer trying nutshell mail http://ow.ly/1919Q

  11. Reading: Turn the Tables on Social Media with NutshellMail: Keeping tabs on your social media connections these da… http://bit.ly/c6pxgh

  12. You had me at “-Mail.” This, I'll try.

  13. Jeff Doan says:

    Having trouble keeping tabs on all the social-ness you're into? NutshellMail does the heavy lifting for you for free — http://bit.ly/ciTXCW

  14. Randy Kemp says:

    Turn the Tables on Social Media with NutshellMail http://bit.ly/cJQvOS

  15. WAY cool way to keep up w/ all your social media accounts in one convenient spot: your inbox. http://ow.ly/193Z0

  16. RT @SMOSEOSEM: WAY cool way to keep up w/ all your social media accounts in one convenient spot: your inbox. http://ow.ly/193Z0 http:/…

  17. RT @SteveGaines62: WAY cool way to keep up w/ all your social media accounts in one convenient spot: your inbox. http://ow.ly/193Z0

  18. New post: Randy Kemp: Turn the Tables on Social Media with NutshellMail http://bit.ly/cJQvOS (http://cli.gs/tTnbP)

  19. topsy_top20k says:

    RT @jaybaer: Turn the Tables on Social Media with NutshellMail: Keeping tabs on your social media connec… http://bit.ly/bu1VG5 #marketing

  20. interesting. RT @jaybaer: Turn the Tables on Social Media with NutshellMail http://bit.ly/dA4Jvm (this tool is a big time-saver)

  21. RT @jaybaer Turn the Tables on Social Media with NutshellMail http://bit.ly/dA4Jvm (this tool is a big time-saver)

  22. I too set up NutShellMail and even added a tab for it on one of our Facebook fan pages. However, I found the default content excessive and the reaction of fans not favorable. Personally, I did not find it helpful, although the concept holds promise.

  23. Turn the Tables on Social Media with NutshellMail – http://bit.ly/cz1d0K

  24. Zack says:

    Thanks, I'm going to check it out.

  25. Turn the Tables on Social Media with NutshellMail: http://goo.gl/5bCt

  26. MyCrowd.ca says:

    RT @AymanRakha – Turn the Tables on Social Media with NutshellMail: http://goo.gl/5bCt

  27. Doug Braun says:

    This sounds very useful. I'm going to try it!

  28. Another #SXSW Accelerator company, this time covered by @jaybaer http://bit.ly/dA4Jvm –> @NutshellMail

  29. 451 Heat says:

    New Email Service NutshellMail Simplifies Social Media http://ow.ly/199Dn Would you use this service?

  30. RT @jaybaer: Social integration in an instant with NutshellMail (saves me a ton of time) http://bit.ly/dA4Jvm

  31. some girl says:

    Checking it out now… RT @jaybaer: Social integration in an instant with #NutshellMail (saves me a ton of time) http://bit.ly/dA4Jvm

  32. kahuna7 says:

    FYI, Jay, I shared your post on my blog yet again. I'm also now using NutshellMail because of your blog! Continue to post awesome-ness.

  33. Great suggestion Jay – RT @jaybaer: Social integration in an instant with NutshellMail (saves me a ton of time) http://bit.ly/dA4Jvm

  34. Great for those who aren't constantly "on" RT @jaybaer SM updates in an instant w/NutshellMail (saves me a ton of time) http://bit.ly/dA4Jvm

  35. Great post and helpful tool – thanks @jaybaer – Turn the Tables on Social Media with NutshellMail http://bit.ly/afRtRL

  36. RT @jaybaer: Social integration in an instant with NutshellMail (saves me a ton of time) http://bit.ly/dA4Jvm

  37. Turn the Tables on Social Media with NutshellMail http://bit.ly/afRtRL

  38. Doug Braun says:

    Turn the Tables on Social Media with NutshellMail: http://bit.ly/bfkUOF (@jaybaer) Keeping tabs on your social media connections

  39. Looks cool, thanks! RT @jaybaer: Social integration in an instant with NutshellMail (saves me a ton of time) http://bit.ly/dA4Jvm

  40. Kenwork57 says:

    Just got my first cumulative social media email from Nutshell. Big help. Thanks for sharing this Jason.

  41. New post: Patrick @ Pure Driven: Turn the Tables on Social Media with NutshellMail http://bit.ly/afRtRL (http://cli.gs/zZT9v)

  42. @jaybaer Thanks for the great review of #NutshellMail! Turn the Tables on Social Media with NutshellMail http://bit.ly/ds55sj

  43. Turn the Tables on Social Media with NutshellMail http://bit.ly/afRtRL

  44. RT @mschmulen: Turn the Tables on Social Media with NutshellMail http://bit.ly/afRtRL

  45. DJ Waldow says:

    Jay – As Brittany would say (minus the oops)…you did it again. I just set up my account and am digging in. Hey – is there better way to spend a Friday evening when my wife is out of town? Beer and NutshellMail.

    I currently set up the email alerts to be sent every 4 hours – 6AM, 10AM, 2PM & 6PM. Ill see if this cadence works. Also, toying with the amount and type of content I want to be alerted about. I'm taking some of your suggestions above and tailoring to what I *think* will work best for my personal needs. As I am starting to preach more and more in email marketing – there is no such thing as best practices, only practices that are best for YOU.

    Thanks for not only making people aware of this with your post, but also doing some of the leg work.

    Rock on.

    DJ Waldow
    Director of Community, Blue Sky Factory
    @djwaldow

  46. James Ball says:

    Turn the Tables on Social Media with NutshellMail http://bit.ly/cJQvOS

  47. Testing this out & will let you know if useful > RT @NotEasyToForget: Turn the Tables on Social Media with NutshellMail http://bit.ly/cJQvOS

  48. DJ Waldow says:

    Thanks to another strong @jaybaer post – http://idek.net/14ez – I'm setting up my @nutshellmail account now. Gracias, Jay!

  49. RT @jaybaer: Social integration in an instant with NutshellMail (saves me a ton of time) http://bit.ly/dA4Jvm

  50. RT @djwaldow: Thanks to another strong @jaybaer post – http://idek.net/14ez – I'm setting up my @nutshellmail account now. Gracias, Jay!

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