Comments on: Your ESP has ESP – Use It

By: Jason Baer

Jason Baer — Thu, 09 Jul 2009 18:21:06 +0000

I just assumed that any ESP that hired me must be the biggest, and best

I agree that marketers aren’t pushing the envelope either, but ultimately the purveyor of the software is responsible for its appropriate usage. Same goes for over the counter medicines.

Not enough ESPs are proactively calling up clients and saying “you know, you could do this better if you just tested this and this”. But you’re right, both sides have to embrace it in ways that (sadly) they haven’t yet. (at least not universally).

By: e_edition

e_edition — Thu, 09 Jul 2009 16:59:07 +0000

Thank you, thank you, thank you. I am very new to the marketing game, and I didn't even think to look for those tools that have been at my fingertips all along. Thanks for the insight and the motivation. .-= e_edition´s last blog ..A Guy, a Cup and a Coffee Shop =-.

By: DJ Waldow

DJ Waldow — Thu, 09 Jul 2009 03:45:02 +0000

Exact Target is now the “largest ESP in the world”, huh? Interesting. Is that their new tagline? Ha ha. Just kidding. (but still interested in where that phrase came from).

While clearly biased (formerly with ESP Bronto and now with ESP Blue Sky Factory), I don’t think that ESPs have done a bad job explaining testing. I just think that sometimes clients are reluctant to do anything that will take more time. This is not to knock the marketer in any way. My belief is that most email marketing managers are also doing 6 other jobs (SEO, webmaster, PPC, etc).

IMHO, ESPs need to do a better job convincing the decision makers (ie. VP of Mktg) that there is *value* in sound, strategic email marketing (which includes testing and using the available data to make informed decisions).

My 3 cents.

DJ Waldow
Director of Community at Blue Sky Factory
@djwaldow

By: Joel Book

Joel Book — Thu, 09 Jul 2009 01:26:20 +0000

RT @tweetmeme Your ESP has ESP – Use It | Email Marketing Advice | Social Media Consulting – Convince & Convert http://bit.ly/BRZvy

By: John Caldwell

John Caldwell — Thu, 09 Jul 2009 00:20:49 +0000

RT @andrewkordek @jaybaer: If you’re sending email, realize that your ESP has ESP. Use it. http://bit.ly/21Pjx (AK: how true) (jac: nice)

By: Adam Horowitz

Adam Horowitz — Wed, 08 Jul 2009 22:19:55 +0000

Your ESP has ESP – Use It | Email Marketing Advice | Social Media Consulting – Convince & Convert http://bit.ly/BRZvy

By: Unseen Net Marketing

Unseen Net Marketing — Wed, 08 Jul 2009 22:00:33 +0000

Your ESP has ESP – Use It | Email Marketing Advice | Social Media …: Social Media Strategy Blog Social Media C.. http://tinyurl.com/ltle39

By: andrewkordek

andrewkordek — Wed, 08 Jul 2009 20:46:51 +0000

RT @jaybaer: If you’re sending email, realize that your ESP has ESP. Use it. http://bit.ly/21Pjx (AK: how true)

By: Matt Bivons

Matt Bivons — Wed, 08 Jul 2009 20:44:29 +0000

RT @jaybaer If you’re sending email, realize that your ESP has ESP. Use it. http://bit.ly/21Pjx

By: andrewkordek (andrewkordek)

andrewkordek (andrewkordek) — Wed, 08 Jul 2009 13:50:07 +0000

Twitter Comment

RT @jaybaer: If you're sending email, realize that your ESP has ESP. Use it. [link to post] (AK: how true)

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