Email, Guest Posts, Social Media Tools, Email Marketing Advice

3 Reasons Email is the Coolest Vampire Today

Jeff Rohrs 3 Reasons Email is the Coolest Vampire TodayGuest post by Jeff Rohrs, who heads up the Marketing Research & Education Team at ExactTarget. A driving force behind the company’s SUBSCRIBERS RULE! philosophy, Jeff is also co-author of the ExactTarget/CoTweet SUBSCRIBERS, FANS & FOLLOWERS Research Series. He lives in Cleveland and has not, to his knowledge, ever been bitten by a vampire—although he his cursed to roam the earth as a Cleveland Browns fan.

I had an epiphany the other day. After seeing a commercial for “Twilight: Eclipse” while reading a cover story about CW’s “The Vampire Diaries” and waiting for the latest installment of “True Blood” on HBO, it hit me.

Email is a vampire.

email is a vampire 3 Reasons Email is the Coolest Vampire TodayNow I don’t mean that in the negative, “suck the life out of you” way. I mean it in a 2010, gothic cool sort-of-way in which vampires are smart, sexy, bankable characters who can’t be killed and are making boatloads of cash for the people who channel them into books, TV shows & movies.

Skeptical of the analogy? Here’s are the three key attributes that email shares with Dracula, Edward Cullen, Bill Compton & The Count on Sesame Street.

1. You Must Invite Email In.
As “True Blood” details in painful repetition in nearly every episode, a vampire can’t come storming into your house. Vampires have class. They must be explicitly invited into your home in order to enter.

So too with email. If you come storming into someone’s inbox without a relationship thanks to some shady append process, you’re going to be bounced out by the “Spam” button and blocked by ISPs. However, if you honor the consumer by asking for permission to send email, you can enter as you please. But be careful—stray too far from what consumers wanted from you in terms of content or frequency, and you’re likely to see your inbox invitation revoked in the form of an unsubscribe. (Shameless Plus – For more insights on what influences email deliverability, check out our Letters to the C-Suite: Getting Serious About Permission & Deliverability).

2. Email, Like Vampires, Makes Boatloads of Money
It seems that if you want a hit book/show/movie today, you just put a vampire with a heart of gold (and abs of steel) in it and you’re golden.

While it’s not that easy with online marketing, for the past two decades, email has been the leading retention marketing tactic, and the channel you can bank on to deliver a predictable revenue stream—provided that you’ve invested in building your own, permission-based list. Why is email such a steady producer? Consumer’s who get it, want it. The mere act of opting-in is an expression of interest in your products and services, so it stands to reason that relevant product or service promotions to this audience would stimulate sales.

Email may not have the hype machine that other channels have these days, but ask any marketer who’s measured by sales—they couldn’t live without it.

3. Email Won’t Die.
Vampires are immortal—provided that they don’t run into someone with a wooden stake and an axe to grind.

As for email, it’s been declared dead by more pundits, journalists, and entrepreneurs than I care to count. A few of my favorite reports of email’s death that were greatly exaggerated:

So is email immortal? Well, it’s certainly weathered the wooden stakes of pundits and the introduction of IM, RSS, Skype, MySpace, Facebook & Twitter quite well. In fact, it’s quite telling that every single social network still requires members to sign-up with an email address. That’s hardly the approach of committed email slayers. One might even argue that social media isn’t email’s Van Helsing, but rather it’s Bella or Sookie.

But I digress…

Is it possible that some service be lurking in the shadows with a stake to drive through email’s heart? Yes. However, I think it’s high time that folks stop predicting email’s death and, instead, start focusing on how to optimize their efforts around this steadfast & resilient medium.

After all, when the sun rises, over 58% of people begin their day with email. I guess that means email isn’t just any old vampire, it’s a Daywalker. Like Wesley Snipes in “Blade.” And you have to admit, that’s pretty cool.

(photo by Steve.ie)

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  • http://twitter.com/kworkmanflood/status/18022147304 Kelly Workman-Flood

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  • http://twitter.com/webstratagem/status/18022434647 Patrick Calero

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  • http://twitter.com/webstratagem/status/18022434647 Patrick Calero

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  • http://twitter.com/webstratagem/status/18022434647 Patrick Calero

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  • http://twitter.com/berpelding/status/18022550792 Brad

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  • http://twitter.com/iantruscott/status/18022558869 Ian Truscott

    I love an analogy – and this is great – @jkrohrs makes email and vampires look cool: http://bit.ly/bfDsxm

  • http://twitter.com/iantruscott/status/18022558869 Ian Truscott

    I love an analogy – and this is great – @jkrohrs makes email and vampires look cool: http://bit.ly/bfDsxm

  • http://twitter.com/iantruscott/status/18022558869 Ian Truscott

    I love an analogy – and this is great – @jkrohrs makes email and vampires look cool: http://bit.ly/bfDsxm

  • http://twitter.com/claudiovaccaro/status/18022711572 Claudio Vaccaro

    3 Reasons Email is the Coolest Vampire Today http://bit.ly/c6XIjA

  • http://twitter.com/dorristheloris/status/18022736433 Kelly Rennie

    RT @jaybaer: 3 Reasons Email is the Coolest Vampire Today http://bit.ly/bdDWqX

  • http://twitter.com/kdrewien/status/18024205448 Kathy Drewien

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  • http://twitter.com/kdrewien/status/18024205448 Kathy Drewien

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  • http://twitter.com/kdrewien/status/18024205448 Kathy Drewien

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  • http://twitter.com/muru0410/status/18024402302 Murugappan

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  • http://twitter.com/kdrewien/status/18024855948 Kathy Drewien

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  • http://ariwriter.com Ari Herzog

    “it’s quite telling that every single social network still requires members to sign-up with an email address.”

    Why is this?

  • http://twitter.com/internetcoachfr/status/18027987174 sadie harris

    3 Reasons Email is the Coolest Vampire Today http://bit.ly/a5yFxa

  • http://www.katecomm.com Kthowison

    Thank you, Jeff, for stepping up to reinforce the value of email! Everyone I know — of all ages — still use it. And now, people are getting multiple email accounts (free via gmail and yahoo) in order to better manage their traffic.

    • http://twitter.com/jkrohrs Jeffrey K. Rohrs

      Thanks! The multi-email address approach is actually very old school. I remember having Yahoo, Hotmail, Mail dot com, AOL & a work email address when I first got into online marketing some 10+ years ago. Each served a specific purpose & allowed me to segment correspondence. I haven’t seen a recent study on the number of email accounts the average person has, but I’m guessing it’s declined slightly–aside from we crazy online/social marketers who have accounts for every purpose.

  • http://twitter.com/jkrohrs Jeffrey K. Rohrs

    Ari–Great question. The reasons that social networks require email addresses are numerous:

    1. They need to have a means of communication external to their system. This allows them to tell you when the system is down or experiencing service issues.

    2. They need an external means to reengage dormant users. All of those Friend Request and Follower emails sent by Facebook & Twitter respectively pull you back into their system & increase usage/engagement. Email helps them boost traffic and stave off user attrition.

    3. As others have said, the email address is sort of your SS# on the web. It lets them know that there's a real person associated with the account. Granted, it's not perfect proof, but it helps them ward off bot registrations.

    4. It helps them distinguish between users. There are probably hundreds of “John Smiths” on Facebook. Their unique email addresses help Facebook deal with them as the unique individuals they are.

    There are probably more reasons, but those are the ones that come to mind.

  • http://twitter.com/bisquich/status/18030733286 Lee Riley

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  • http://twitter.com/bisquich/status/18030733286 Lee Riley

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  • http://twitter.com/jkrohrs/status/18030989719 Jeffrey K. Rohrs

    Thanks! RT @IanTruscott I love an analogy – and this is great – @jkrohrs makes email and vampires look cool: http://bit.ly/bfDsxm

  • http://twitter.com/jkrohrs/status/18030989719 Jeffrey K. Rohrs

    Thanks! RT @IanTruscott I love an analogy – and this is great – @jkrohrs makes email and vampires look cool: http://bit.ly/bfDsxm

  • http://twitter.com/jkrohrs/status/18030989719 Jeffrey K. Rohrs

    Thanks! RT @IanTruscott I love an analogy – and this is great – @jkrohrs makes email and vampires look cool: http://bit.ly/bfDsxm

  • http://twitter.com/sadiemharris/status/18031080000 Sadie Harris

    3 Reasons Email is the Coolest Vampire Today http://bit.ly/a5yFxa

  • http://twitter.com/sadiemharris/status/18031080000 Sadie Harris

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  • http://twitter.com/be3d Ian Greenleigh

    I'll “bite” the analogy (did I really just write that?). Oy. Anyway, I think your email philosophy aligns well with my social media philosophy: Respect your network.

    Great post. Thanks for respecting YOUR network.

  • http://twitter.com/be3d Ian Greenleigh

    I'll “bite” the analogy (did I really just write that?). Oy. Anyway, I think your email philosophy aligns well with my social media philosophy: Respect your network.

    Great post. Thanks for respecting YOUR network.

  • http://twitter.com/andreasmith77/status/18032016332 Andrea Smith

    RT @IanTruscott I love an analogy – and this is great – @jkrohrs makes email and vampires look cool: http://bit.ly/bfDsxm

  • http://twitter.com/maddiegrant/status/18032782142 Maddie Grant

    3 Reasons Email is the Coolest Vampire Today http://j.mp/dcDGaS

  • http://twitter.com/knlorenz/status/18032834071 Kelly Lorenz

    Funny, I wouldn't have guessed @jkrohrs was a Twilight fan, but he backs it up in this vampire/email analogy post: http://bit.ly/bfDsxm

  • http://twitter.com/simmsjenkins/status/18033827332 Simms Jenkins

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  • http://twitter.com/simmsjenkins/status/18033827332 Simms Jenkins

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  • http://twitter.com/jncamesano/status/18034860336 Jaimie Camesano

    RT @KNLorenz: Funny, I wouldn't have guessed @jkrohrs was a Twilight fan, but he backs it up in this vampire/email analogy post: http://bit.ly/bfDsxm

  • http://twitter.com/jncamesano/status/18034860336 Jaimie Camesano

    RT @KNLorenz: Funny, I wouldn't have guessed @jkrohrs was a Twilight fan, but he backs it up in this vampire/email analogy post: http://bit.ly/bfDsxm

  • http://twitter.com/kmhudson/status/18035671913 Kristeen Hudson

    RT @simmsjenkins: the always entertaining @jkrohrs gets dark – 3 Reasons Email is the Coolest Vampire Today http://bit.ly/a1C07E #emailmarketing

  • http://twitter.com/kmhudson/status/18035671913 Kristeen Hudson

    RT @simmsjenkins: the always entertaining @jkrohrs gets dark – 3 Reasons Email is the Coolest Vampire Today http://bit.ly/a1C07E #emailmarketing

  • http://twitter.com/jasonfalls/status/18036225596 Jason Falls

    Fun (and informative) post from @jkrohrs on @jaybaer's blog: 3 Reasons Email is the Coolest Vampire Today: http://ar.gy/wW

  • http://twitter.com/marketingfltr/status/18036441390 Marketing Filter

    RT @JasonFalls Fun (and informative) post from @jkrohrs on @jaybaer's blog: 3 Reasons Email is the Coolest Vampire Today: http://ar.gy/wW

  • http://twitter.com/joellencollins Jo Ellen Collins

    Like your analogies and I agree — email is the workhorse of retention marketing. Maybe not glamorous, but certainly a dependable and flexible medium.

  • http://twitter.com/cegeland/status/18037189593 cegeland

    RT @jaybaer: 3 Reasons Email is the Coolest Vampire Today http://bit.ly/bdDWqX

  • http://twitter.com/cegeland/status/18037189593 cegeland

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  • http://twitter.com/cegeland/status/18037189593 cegeland

    RT @jaybaer: 3 Reasons Email is the Coolest Vampire Today http://bit.ly/bdDWqX

  • http://twitter.com/martinlieberman/status/18037310144 Martin Lieberman

    How trendy: Here's a post by @jkrohrs discussing 3 reasons why email is the coolest vampire today: http://ar.gy/wW (via @jaybaer)

  • http://twitter.com/lorirtaylor/status/18037398497 Lori Taylor

    3 Reasons Email is the Coolest Vampire Today http://is.gd/dk4eZ

  • http://twitter.com/lorirtaylor/status/18037398497 Lori Taylor

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  • http://twitter.com/returnpath/status/18037904757 returnpath

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  • http://twitter.com/templateria/status/18038233338 Templateria

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  • http://twitter.com/templateria/status/18038233338 Templateria

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  • http://twitter.com/jillroth/status/18038414493 Jill Roth

    RT @jaybaer: 3 Reasons Email is the Coolest Vampire Today http://bit.ly/bdDWqX

  • http://twitter.com/jillroth/status/18038414493 Jill Roth

    RT @jaybaer: 3 Reasons Email is the Coolest Vampire Today http://bit.ly/bdDWqX

  • http://twitter.com/mirocomm/status/18038566437 Carlos

    Paraphrased, apocryphal Twain quote: predictions of email's death are exaggerated. Why Email is like a Vampire – http://bit.ly/cf99yl

  • http://twitter.com/mirocomm/status/18038566437 Carlos

    Paraphrased, apocryphal Twain quote: predictions of email's death are exaggerated. Why Email is like a Vampire – http://bit.ly/cf99yl

  • http://twitter.com/randylewiskemp/status/18038704943 Randy Kemp

    3 Reasons Email is the Coolest Vampire Today http://bit.ly/bzE1QK

  • http://twitter.com/randylewiskemp/status/18038704943 Randy Kemp

    3 Reasons Email is the Coolest Vampire Today http://bit.ly/bzE1QK

  • http://twitter.com/ch2marketing/status/18038776034 Chelsea E Hoffman

    Good one @jkrohrs ! 3 Reasons Email is the Coolest Vampire Today – http://bit.ly/bdDWqX So thankful email will never die.

  • http://twitter.com/ch2marketing/status/18038776034 Chelsea E Hoffman

    Good one @jkrohrs ! 3 Reasons Email is the Coolest Vampire Today – http://bit.ly/bdDWqX So thankful email will never die.

  • http://twitter.com/allenkristina/status/18039081641 Kristina Allen

    RT @JayBaer 3 reasons e-mail is like a vampire http://bit.ly/a0WZEO

  • http://twitter.com/allenkristina/status/18039081641 Kristina Allen

    RT @JayBaer 3 reasons e-mail is like a vampire http://bit.ly/a0WZEO

  • http://twitter.com/prsonality/status/18039185066 Sean McCarthy

    For those of you invested in the Twilight saga, you may enjoy this. 3 Reasons Email is the Coolest Vampire Today – http://bit.ly/bdDWqX

  • http://twitter.com/dukkytweets/status/18040812841 Dukky

    Awesome! RT @JasonFalls: Fun + informative post frm @jkrohrs on @jaybaer's blog: 3 Reasons Email's the Coolest Vampire 2day: http://ar.gy/wW

  • http://twitter.com/jacaldwell/status/18042816167 John Caldwell

    clever :-) RT @jaybaer: 3 Reasons Email is the Coolest Vampire Today http://om.ly/niIz

  • http://twitter.com/jacaldwell/status/18042816167 John Caldwell

    clever :-) RT @jaybaer: 3 Reasons Email is the Coolest Vampire Today http://om.ly/niIz

  • http://twitter.com/jacaldwell/status/18042816167 John Caldwell

    clever :-) RT @jaybaer: 3 Reasons Email is the Coolest Vampire Today http://om.ly/niIz

  • http://twitter.com/benyschonfeld/status/18042940803 Beny Schonfeld

    Great stuff, as always! >> RT @jaybaer: 3 Reasons Email is the Coolest Vampire Today http://om.ly/niIz

  • http://twitter.com/benyschonfeld/status/18042940803 Beny Schonfeld

    Great stuff, as always! >> RT @jaybaer: 3 Reasons Email is the Coolest Vampire Today http://om.ly/niIz

  • http://twitter.com/benyschonfeld/status/18042940803 Beny Schonfeld

    Great stuff, as always! >> RT @jaybaer: 3 Reasons Email is the Coolest Vampire Today http://om.ly/niIz

  • http://twitter.com/evansmom/status/18043039094 Janet Roberts

    3 Reasons #Email is the Coolest Vampire Today http://ow.ly/28Jjn [JR: love the list of people who said email was dead!]

  • http://twitter.com/evansmom/status/18043039094 Janet Roberts

    3 Reasons #Email is the Coolest Vampire Today http://ow.ly/28Jjn [JR: love the list of people who said email was dead!]

  • http://twitter.com/maddiegrant/status/18043053164 Maddie Grant

    Zombies, more like. Keep shooting yet still they come. RT @jaybaer 3 Reasons Email is the Coolest Vampire Today http://om.ly/niIz

  • http://twitter.com/maddiegrant/status/18043053164 Maddie Grant

    Zombies, more like. Keep shooting yet still they come. RT @jaybaer 3 Reasons Email is the Coolest Vampire Today http://om.ly/niIz

  • http://twitter.com/prestondlee/status/18043061746 Preston D Lee

    Silly anaology, but true: 3 Reasons Email is the Coolest Vampire Today http://bit.ly/bdDWqX #internetmarketing

  • http://twitter.com/evansmom/status/18043186378 Janet Roberts

    3 Reasons #Email is the Coolest Vampire Today by @jkrohrs http://ow.ly/28Jjn [JR: love the list of people who said email was dead!]

  • http://twitter.com/marketinghits/status/18043289170 Brian Yanish

    Great article – 3 Reasons Email is the Coolest Vampire Today by @jaybaer http://om.ly/niMq

  • http://twitter.com/scottrossow/status/18043326232 Scott Rossow

    RT @jaybaer 3 Reasons Email is the Coolest Vampire http://bit.ly/duvg01 (via @jcaldwell) [I hate vampire crap but solid parallels]

  • http://twitter.com/danwalk/status/18043468678 DanWalk

    RT @jaybaer: 3 Reasons Email is the Coolest Vampire Today http://om.ly/niIz

  • http://twitter.com/danwalk/status/18043468678 DanWalk

    RT @jaybaer: 3 Reasons Email is the Coolest Vampire Today http://om.ly/niIz

  • http://twitter.com/danwalk/status/18043468678 DanWalk

    RT @jaybaer: 3 Reasons Email is the Coolest Vampire Today http://om.ly/niIz

  • http://twitter.com/danwalk/status/18043468678 DanWalk

    RT @jaybaer: 3 Reasons Email is the Coolest Vampire Today http://om.ly/niIz

  • http://twitter.com/danwalk/status/18043468678 DanWalk

    RT @jaybaer: 3 Reasons Email is the Coolest Vampire Today http://om.ly/niIz

  • http://twitter.com/danwalk/status/18043468678 DanWalk

    RT @jaybaer: 3 Reasons Email is the Coolest Vampire Today http://om.ly/niIz

  • http://twitter.com/danwalk/status/18043468678 DanWalk

    RT @jaybaer: 3 Reasons Email is the Coolest Vampire Today http://om.ly/niIz

  • http://twitter.com/b2bonlinemktg/status/18043544911 B2B Online Marketing

    RT @jaybaer: 3 Reasons Email is the Coolest Vampire Today http://om.ly/niIz

  • http://twitter.com/b2bonlinemktg/status/18043544911 B2B Online Marketing

    RT @jaybaer: 3 Reasons Email is the Coolest Vampire Today http://om.ly/niIz

  • http://twitter.com/b2bonlinemktg/status/18043544911 B2B Online Marketing

    RT @jaybaer: 3 Reasons Email is the Coolest Vampire Today http://om.ly/niIz

  • http://twitter.com/b2bonlinemktg/status/18043544911 B2B Online Marketing

    RT @jaybaer: 3 Reasons Email is the Coolest Vampire Today http://om.ly/niIz

  • http://twitter.com/b2bonlinemktg/status/18043544911 B2B Online Marketing

    RT @jaybaer: 3 Reasons Email is the Coolest Vampire Today http://om.ly/niIz

  • http://twitter.com/b2bonlinemktg/status/18043544911 B2B Online Marketing

    RT @jaybaer: 3 Reasons Email is the Coolest Vampire Today http://om.ly/niIz

  • http://twitter.com/b2bonlinemktg/status/18043544911 B2B Online Marketing

    RT @jaybaer: 3 Reasons Email is the Coolest Vampire Today http://om.ly/niIz

  • http://twitter.com/membershipjedi/status/18043727473 Mike Cassidy

    forget Twilight, I'm on team @jkrohrs RT @jaybaer: 3 Reasons Email is the Coolest Vampire Today http://om.ly/niIz

  • http://twitter.com/membershipjedi/status/18043727473 Mike Cassidy

    forget Twilight, I'm on team @jkrohrs RT @jaybaer: 3 Reasons Email is the Coolest Vampire Today http://om.ly/niIz

  • http://twitter.com/membershipjedi/status/18043727473 Mike Cassidy

    forget Twilight, I'm on team @jkrohrs RT @jaybaer: 3 Reasons Email is the Coolest Vampire Today http://om.ly/niIz

  • http://twitter.com/membershipjedi/status/18043727473 Mike Cassidy

    forget Twilight, I'm on team @jkrohrs RT @jaybaer: 3 Reasons Email is the Coolest Vampire Today http://om.ly/niIz

  • http://twitter.com/hallondaze/status/18043785084 hallondaze

    RT @jaybaer: 3 Reasons Email is the Coolest Vampire Today http://bit.ly/bdDWqX

  • http://twitter.com/hallondaze/status/18043785084 hallondaze

    RT @jaybaer: 3 Reasons Email is the Coolest Vampire Today http://bit.ly/bdDWqX

  • http://twitter.com/hallondaze/status/18043785084 hallondaze

    RT @jaybaer: 3 Reasons Email is the Coolest Vampire Today http://bit.ly/bdDWqX

  • http://twitter.com/hallondaze/status/18043785084 hallondaze

    RT @jaybaer: 3 Reasons Email is the Coolest Vampire Today http://bit.ly/bdDWqX

  • Sean Hecking

    Great thoughts here Jeff. Email as a communication channel will continue to be valuable. People may move from social network to social network, but the personal email address is usually a constant. (with exception to work email address)

  • Sean Hecking

    Great thoughts here Jeff. Email as a communication channel will continue to be valuable. People may move from social network to social network, but the personal email address is usually a constant. (with exception to work email address)

  • http://twitter.com/fxpowers/status/18044519223 Frank X. Powers

    RT @jaybaer: 3 Reasons Email is the Coolest Vampire Today http://bit.ly/bdDWqX have to agree…

  • http://twitter.com/fxpowers/status/18044519223 Frank X. Powers

    RT @jaybaer: 3 Reasons Email is the Coolest Vampire Today http://bit.ly/bdDWqX have to agree…

  • http://twitter.com/fxpowers/status/18044519223 Frank X. Powers

    RT @jaybaer: 3 Reasons Email is the Coolest Vampire Today http://bit.ly/bdDWqX have to agree…

  • http://twitter.com/fxpowers/status/18044519223 Frank X. Powers

    RT @jaybaer: 3 Reasons Email is the Coolest Vampire Today http://bit.ly/bdDWqX have to agree…

  • http://twitter.com/fxpowers/status/18044519223 Frank X. Powers

    RT @jaybaer: 3 Reasons Email is the Coolest Vampire Today http://bit.ly/bdDWqX have to agree…

  • http://twitter.com/theemailguide/status/18044887378 The Email Guide

    RT @simmsjenkins: the always entertaining @jkrohrs gets dark – 3 Reasons Email is the Coolest Vampire Today http://bit.ly/a1C07E #emailmarketing

  • http://twitter.com/theemailguide/status/18044887378 The Email Guide

    RT @simmsjenkins: the always entertaining @jkrohrs gets dark – 3 Reasons Email is the Coolest Vampire Today http://bit.ly/a1C07E #emailmarketing

  • http://twitter.com/ungvall/status/18044964277 Torbjörn Ungvall

    RT @jaybaer: 3 Reasons Email is the Coolest Vampire Today http://om.ly/niIz

  • http://twitter.com/ungvall/status/18044964277 Torbjörn Ungvall

    RT @jaybaer: 3 Reasons Email is the Coolest Vampire Today http://om.ly/niIz

  • http://twitter.com/joellencollins/status/18045497636 Jo Ellen Collins

    Great analogies RT @jaybaer: 3 Reasons Email is the Coolest Vampire Today | http://bit.ly/bdDWqX

  • http://twitter.com/ordordord/status/18045533990 Greg Ord

    3 Reasons Email is the Coolest Vampire Today http://bit.ly/deuOiB

  • http://twitter.com/rzazueta/status/18046310290 rzazueta

    Email is a Vampire (the good kind): http://bit.ly/9MZFmn (via @theeMailguide)

  • http://twitter.com/rzazueta/status/18046310290 rzazueta

    Email is a Vampire (the good kind): http://bit.ly/9MZFmn (via @theeMailguide)

  • http://twitter.com/rzazueta/status/18046310290 rzazueta

    Email is a Vampire (the good kind): http://bit.ly/9MZFmn (via @theeMailguide)

  • http://twitter.com/hyperdrivei/status/18046612350 Dan Heimbrock

    3 Reasons Email is the Coolest Vampire Today – http://bit.ly/bdDWqX // Jeff Rohrs from #exacttarget makes a nice analogy with bloodsuckers

  • http://twitter.com/laurensanders2/status/18046878703 laurensanders2

    RT @hyperdrivei: 3 Reasons Email is the Coolest Vampire Today – http://bit.ly/bdDWqX // Jeff Rohrs from #exacttarget makes a nice analogy with bloodsuckers

  • http://twitter.com/laurensanders2/status/18046878703 laurensanders2

    RT @hyperdrivei: 3 Reasons Email is the Coolest Vampire Today – http://bit.ly/bdDWqX // Jeff Rohrs from #exacttarget makes a nice analogy with bloodsuckers

  • http://twitter.com/chrisbook/status/18047293704 Chris Book

    RT @jaybaer: 3 Reasons Email is the Coolest Vampire Today http://bit.ly/bdDWqX

  • http://twitter.com/chrisbook/status/18047293704 Chris Book

    RT @jaybaer: 3 Reasons Email is the Coolest Vampire Today http://bit.ly/bdDWqX

  • http://twitter.com/weintraub/status/18048188654 Weintraub Adv

    RT @jaybaer: 3 Reasons Email is the Coolest Vampire Today http://bit.ly/bdDWqX

  • http://twitter.com/benchmarkemail/status/18048433918 Benchmark Email

    3 Reasons Email is the Coolest Vampire Today. Take that Team Edward! #twilight http://ow.ly/28MrL

  • http://twitter.com/mmesocialmedia/status/18048994642 sadie harris

    3 Reasons Email is the Coolest Vampire Today http://bit.ly/a5yFxa

  • http://twitter.com/jodimaas/status/18050024574 Jodi Mallow Maas

    3 Reasons Email is the Coolest Vampire Today http://bit.ly/d2e9tA

  • http://twitter.com/jodimaas/status/18050024574 Jodi Mallow Maas

    3 Reasons Email is the Coolest Vampire Today http://bit.ly/d2e9tA

  • http://twitter.com/jodimaas/status/18050024574 Jodi Mallow Maas

    3 Reasons Email is the Coolest Vampire Today http://bit.ly/d2e9tA

  • http://twitter.com/scottcohen13/status/18051672757 Scott Cohen

    RT @jaybaer: Great guest post from @jkrohrs – 3 Reasons Why Email is the Coolest Vampire Today http://bit.ly/duvg01

  • http://twitter.com/scottcohen13/status/18051672757 Scott Cohen

    RT @jaybaer: Great guest post from @jkrohrs – 3 Reasons Why Email is the Coolest Vampire Today http://bit.ly/duvg01

  • http://twitter.com/scottcohen13/status/18051672757 Scott Cohen

    RT @jaybaer: Great guest post from @jkrohrs – 3 Reasons Why Email is the Coolest Vampire Today http://bit.ly/duvg01

  • http://twitter.com/marketingfltr/status/18052013432 Marketing Filter

    RT @jaybaer Great guest post from @jkrohrs – 3 Reasons Why Email is the Coolest Vampire Today http://bit.ly/duvg01

  • http://twitter.com/standingpr/status/18052542729 Standing Partnership

    RT @jaybaer: Great guest post from @jkrohrs – 3 Reasons Why Email is the Coolest Vampire Today http://bit.ly/duvg01

  • http://twitter.com/standingpr/status/18052542729 Standing Partnership

    RT @jaybaer: Great guest post from @jkrohrs – 3 Reasons Why Email is the Coolest Vampire Today http://bit.ly/duvg01

  • http://twitter.com/mcompton1021/status/18052593434 Matt Compton

    RT @jaybaer: Great guest post from @jkrohrs – 3 Reasons Why Email is the Coolest Vampire Today http://bit.ly/duvg01

  • http://twitter.com/mcompton1021/status/18052593434 Matt Compton

    RT @jaybaer: Great guest post from @jkrohrs – 3 Reasons Why Email is the Coolest Vampire Today http://bit.ly/duvg01

  • http://twitter.com/jaynepr/status/18053607069 Jayne Morehouse

    RT @jaybaer: Great guest post from @jkrohrs – 3 Reasons Why Email is the Coolest Vampire Today http://bit.ly/duvg01

  • http://twitter.com/jaynepr/status/18053607069 Jayne Morehouse

    RT @jaybaer: Great guest post from @jkrohrs – 3 Reasons Why Email is the Coolest Vampire Today http://bit.ly/duvg01

  • http://twitter.com/glasshalffullpr/status/18053795158 Jessica Kalbarczyk

    RT @jaybaer: 3 Reasons Email is the Coolest Vampire Today http://bit.ly/bdDWqX

  • http://twitter.com/glasshalffullpr/status/18053795158 Jessica Kalbarczyk

    RT @jaybaer: 3 Reasons Email is the Coolest Vampire Today http://bit.ly/bdDWqX

  • http://twitter.com/refundtech/status/18054857792 Larry Riccitelli

    3 Reasons Email is the Coolest Vampire Today | Email Marketing … http://bit.ly/cWCNM6

  • http://twitter.com/refundtech/status/18054857792 Larry Riccitelli

    3 Reasons Email is the Coolest Vampire Today | Email Marketing … http://bit.ly/cWCNM6

  • http://twitter.com/jarradrwalter/status/18054924276 Jarrad Walter

    Killer Analogy! RT @jaybaer: 3 Reasons Email is the Coolest Vampire Today http://bit.ly/bdDWqX

  • http://twitter.com/jarradrwalter/status/18054924276 Jarrad Walter

    Killer Analogy! RT @jaybaer: 3 Reasons Email is the Coolest Vampire Today http://bit.ly/bdDWqX

  • http://twitter.com/joey_strawn/status/18055341854 Joey Strawn

    Three great reasons email sucks (in a good way)RT @jaybaer: 3 Reasons Email is the Coolest Vampire Today http://bit.ly/bdDWqX

  • http://www.joemanna.com/blog/ Joseph Manna

    Email is definitely not dead. It's one of the most common forms of communication between brands and consumers. As far as peer-to-peer, I feel social media is reigning as king and queen; email being Jack.

    Email is quite effective — especially because you mention that consumers who elect to receive it are of course, electing to receive communications, offers, updates and details about a brand.

    Thanks for sharing this. It should hopefully balance out the shiny-object people who declare email is dead. It most certainly isn't. :)

    ~joseph

  • http://twitter.com/feltdesigngroup/status/18056582955 Felt Design Group

    3 Reasons Email is the Coolest Vampire Today http://bit.ly/9b74BU

  • http://twitter.com/feltdesigngroup/status/18056582955 Felt Design Group

    3 Reasons Email is the Coolest Vampire Today http://bit.ly/9b74BU

  • http://twitter.com/feltdesigngroup/status/18056582955 Felt Design Group

    3 Reasons Email is the Coolest Vampire Today http://bit.ly/9b74BU

  • http://twitter.com/emailtransmit/status/18057958142 Email Transmit

    3 Reasons Email is the Coolest Vampire Today via @jaybaer http://ow.ly/28GwV #emailmarketing #email

  • http://twitter.com/elizabethsosnow/status/18058347854 Elizabeth Sosnow

    "It’s…telling that every soc net still requires members to sign-up w/ email address" via @jkrohrs http://bit.ly/bhOpQ6

  • http://twitter.com/stiggy1/status/18058995538 Kim Stiglitz

    I love this! RT @jaybaer: 3 Reasons Email is the Coolest Vampire Today http://bit.ly/bdDWqX

  • http://twitter.com/randrimages/status/18061024946 R and R Images

    Email is a vampire? http://fb.me/DYkOWPI3

  • http://twitter.com/atimarketing/status/18061984137 ATI Attraction Mktg

    3 Reasons Email is the Coolest Vampire Today http://bit.ly/d2e9tA

  • http://twitter.com/michaelpmalone/status/18062638349 Mike Malone

    RT @jaybaer: Email sucks (in a good way) – 3 Reasons Email is the Coolest Vampire Today http://bit.ly/bdDWqX

  • http://twitter.com/michaelpmalone/status/18062638349 Mike Malone

    RT @jaybaer: Email sucks (in a good way) – 3 Reasons Email is the Coolest Vampire Today http://bit.ly/bdDWqX

  • http://twitter.com/michaelpmalone/status/18062638349 Mike Malone

    RT @jaybaer: Email sucks (in a good way) – 3 Reasons Email is the Coolest Vampire Today http://bit.ly/bdDWqX

  • http://twitter.com/gldnamby/status/18062774905 Amber Cleave

    3 Reasons Email is the Coolest Vampire Today – http://bit.ly/bdDWqX

  • http://twitter.com/kfinnegan/status/18062862208 Keith Finnegan

    RT @jaybaer Email sucks (in a good way) – 3 Reasons Email is the Coolest Vampire Today http://bit.ly/bdDWqX

  • http://twitter.com/justinlevy/status/18062969858 Justin Levy

    Only on @jaybaer's blog could you have email and vampires together. Kinda like @cspenn with WoW, ninjas & marketing :) http://bit.ly/bdDWqX

  • http://twitter.com/kathymorse/status/18063053195 Kathy Morse

    RT @jaybaer: 3 Reasons Email is the Coolest Vampire Today http://bit.ly/bdDWqX

  • http://twitter.com/ruinunes/status/18063295595 Rui Nunes

    RT @jaybaer: Email sucks (in a good way) – 3 Reasons Email is the Coolest Vampire Today http://bit.ly/bdDWqX

  • http://twitter.com/ruinunes/status/18063295595 Rui Nunes

    RT @jaybaer: Email sucks (in a good way) – 3 Reasons Email is the Coolest Vampire Today http://bit.ly/bdDWqX

  • http://twitter.com/jillieb3/status/18063412476 Jill Bastian

    RT @jaybaer: Email sucks (in a good way) – 3 Reasons Email is the Coolest Vampire Today http://bit.ly/bdDWqX

  • http://twitter.com/jillieb3/status/18063412476 Jill Bastian

    RT @jaybaer: Email sucks (in a good way) – 3 Reasons Email is the Coolest Vampire Today http://bit.ly/bdDWqX

  • http://twitter.com/kathysacks/status/18063470108 Kathy Sacks

    RT @jaybaer: Email sucks (in a good way) – 3 Reasons Email is the Coolest Vampire Today http://bit.ly/bdDWqX

  • http://twitter.com/kathysacks/status/18063470108 Kathy Sacks

    RT @jaybaer: Email sucks (in a good way) – 3 Reasons Email is the Coolest Vampire Today http://bit.ly/bdDWqX

  • http://twitter.com/kathysacks/status/18063470108 Kathy Sacks

    RT @jaybaer: Email sucks (in a good way) – 3 Reasons Email is the Coolest Vampire Today http://bit.ly/bdDWqX

  • http://twitter.com/kathysacks/status/18063470108 Kathy Sacks

    RT @jaybaer: Email sucks (in a good way) – 3 Reasons Email is the Coolest Vampire Today http://bit.ly/bdDWqX

  • http://twitter.com/kathysacks/status/18063470108 Kathy Sacks

    RT @jaybaer: Email sucks (in a good way) – 3 Reasons Email is the Coolest Vampire Today http://bit.ly/bdDWqX

  • http://twitter.com/kathysacks/status/18063470108 Kathy Sacks

    RT @jaybaer: Email sucks (in a good way) – 3 Reasons Email is the Coolest Vampire Today http://bit.ly/bdDWqX

  • http://twitter.com/kathysacks/status/18063470108 Kathy Sacks

    RT @jaybaer: Email sucks (in a good way) – 3 Reasons Email is the Coolest Vampire Today http://bit.ly/bdDWqX

  • http://twitter.com/kathysacks/status/18063470108 Kathy Sacks

    RT @jaybaer: Email sucks (in a good way) – 3 Reasons Email is the Coolest Vampire Today http://bit.ly/bdDWqX

  • http://twitter.com/mnbrandywine/status/18063650779 Sherie Wood

    RT @jaybaer: 3 Reasons Email is the Coolest Vampire Today http://bit.ly/bdDWqX

  • http://twitter.com/mnbrandywine/status/18063650779 Sherie Wood

    RT @jaybaer: 3 Reasons Email is the Coolest Vampire Today http://bit.ly/bdDWqX

  • http://twitter.com/mnbrandywine/status/18063650779 Sherie Wood

    RT @jaybaer: 3 Reasons Email is the Coolest Vampire Today http://bit.ly/bdDWqX

  • http://twitter.com/mnbrandywine/status/18063650779 Sherie Wood

    RT @jaybaer: 3 Reasons Email is the Coolest Vampire Today http://bit.ly/bdDWqX

  • http://twitter.com/mnbrandywine/status/18063650779 Sherie Wood

    RT @jaybaer: 3 Reasons Email is the Coolest Vampire Today http://bit.ly/bdDWqX

  • http://twitter.com/mnbrandywine/status/18063650779 Sherie Wood

    RT @jaybaer: 3 Reasons Email is the Coolest Vampire Today http://bit.ly/bdDWqX

  • http://twitter.com/mnbrandywine/status/18063650779 Sherie Wood

    RT @jaybaer: 3 Reasons Email is the Coolest Vampire Today http://bit.ly/bdDWqX

  • http://twitter.com/mnbrandywine/status/18063650779 Sherie Wood

    RT @jaybaer: 3 Reasons Email is the Coolest Vampire Today http://bit.ly/bdDWqX

  • http://twitter.com/admailemaildan/status/18063824580 Admail

    RT @jaybaer: Email sucks (in a good way) – 3 Reasons Email is the Coolest Vampire Today http://bit.ly/bdDWqX

  • http://twitter.com/admailemaildan/status/18063824580 Admail

    RT @jaybaer: Email sucks (in a good way) – 3 Reasons Email is the Coolest Vampire Today http://bit.ly/bdDWqX

  • http://twitter.com/admailemaildan/status/18063824580 Admail

    RT @jaybaer: Email sucks (in a good way) – 3 Reasons Email is the Coolest Vampire Today http://bit.ly/bdDWqX

  • http://twitter.com/admailemaildan/status/18063824580 Admail

    RT @jaybaer: Email sucks (in a good way) – 3 Reasons Email is the Coolest Vampire Today http://bit.ly/bdDWqX

  • http://twitter.com/admailemaildan/status/18063824580 Admail

    RT @jaybaer: Email sucks (in a good way) – 3 Reasons Email is the Coolest Vampire Today http://bit.ly/bdDWqX

  • http://twitter.com/admailemaildan/status/18063824580 Admail

    RT @jaybaer: Email sucks (in a good way) – 3 Reasons Email is the Coolest Vampire Today http://bit.ly/bdDWqX

  • http://twitter.com/admailemaildan/status/18063824580 Admail

    RT @jaybaer: Email sucks (in a good way) – 3 Reasons Email is the Coolest Vampire Today http://bit.ly/bdDWqX

  • http://twitter.com/admailemaildan/status/18063824580 Admail

    RT @jaybaer: Email sucks (in a good way) – 3 Reasons Email is the Coolest Vampire Today http://bit.ly/bdDWqX

  • http://twitter.com/jaythedesignguy/status/18063895917 Jay O’Brien

    Great post @jaybaer! "3 Reasons Email is the Coolest Vampire Today" (my wife @jessiobrien will LOVE this!) http://bit.ly/a6YbKd

  • http://twitter.com/jaythedesignguy/status/18063895917 Jay O’Brien

    Great post @jaybaer! "3 Reasons Email is the Coolest Vampire Today" (my wife @jessiobrien will LOVE this!) http://bit.ly/a6YbKd

  • http://twitter.com/jaythedesignguy/status/18063895917 Jay O’Brien

    Great post @jaybaer! "3 Reasons Email is the Coolest Vampire Today" (my wife @jessiobrien will LOVE this!) http://bit.ly/a6YbKd

  • http://twitter.com/jaythedesignguy/status/18063895917 Jay O’Brien

    Great post @jaybaer! "3 Reasons Email is the Coolest Vampire Today" (my wife @jessiobrien will LOVE this!) http://bit.ly/a6YbKd

  • http://twitter.com/jaythedesignguy/status/18063895917 Jay O’Brien

    Great post @jaybaer! "3 Reasons Email is the Coolest Vampire Today" (my wife @jessiobrien will LOVE this!) http://bit.ly/a6YbKd

  • http://twitter.com/jaythedesignguy/status/18063895917 Jay O’Brien

    Great post @jaybaer! "3 Reasons Email is the Coolest Vampire Today" (my wife @jessiobrien will LOVE this!) http://bit.ly/a6YbKd

  • http://twitter.com/jaythedesignguy/status/18063895917 Jay O’Brien

    Great post @jaybaer! "3 Reasons Email is the Coolest Vampire Today" (my wife @jessiobrien will LOVE this!) http://bit.ly/a6YbKd

  • http://twitter.com/jaythedesignguy/status/18063895917 Jay O’Brien

    Great post @jaybaer! "3 Reasons Email is the Coolest Vampire Today" (my wife @jessiobrien will LOVE this!) http://bit.ly/a6YbKd

  • http://twitter.com/hollyanthony/status/18064184142 Holly Anthony

    Great analogy! RT @jaybaer: Email sucks (in a good way) – 3 Reasons Email is the Coolest Vampire Today http://bit.ly/bdDWqX

  • http://twitter.com/hollyanthony/status/18064184142 Holly Anthony

    Great analogy! RT @jaybaer: Email sucks (in a good way) – 3 Reasons Email is the Coolest Vampire Today http://bit.ly/bdDWqX

  • http://twitter.com/hollyanthony/status/18064184142 Holly Anthony

    Great analogy! RT @jaybaer: Email sucks (in a good way) – 3 Reasons Email is the Coolest Vampire Today http://bit.ly/bdDWqX

  • http://twitter.com/hollyanthony/status/18064184142 Holly Anthony

    Great analogy! RT @jaybaer: Email sucks (in a good way) – 3 Reasons Email is the Coolest Vampire Today http://bit.ly/bdDWqX

  • http://twitter.com/hollyanthony/status/18064184142 Holly Anthony

    Great analogy! RT @jaybaer: Email sucks (in a good way) – 3 Reasons Email is the Coolest Vampire Today http://bit.ly/bdDWqX

  • http://twitter.com/hollyanthony/status/18064184142 Holly Anthony

    Great analogy! RT @jaybaer: Email sucks (in a good way) – 3 Reasons Email is the Coolest Vampire Today http://bit.ly/bdDWqX

  • http://twitter.com/hollyanthony/status/18064184142 Holly Anthony

    Great analogy! RT @jaybaer: Email sucks (in a good way) – 3 Reasons Email is the Coolest Vampire Today http://bit.ly/bdDWqX

  • http://twitter.com/hollyanthony/status/18064184142 Holly Anthony

    Great analogy! RT @jaybaer: Email sucks (in a good way) – 3 Reasons Email is the Coolest Vampire Today http://bit.ly/bdDWqX

  • http://twitter.com/jobboarddoctor/status/18065414437 Jeff Dickey-Chasins

    RT @jaybaer: 3 Reasons Email is the Coolest Vampire Today http://bit.ly/bdDWqX <–email just can't seem to die.

  • http://twitter.com/jobboarddoctor/status/18065414437 Jeff Dickey-Chasins

    RT @jaybaer: 3 Reasons Email is the Coolest Vampire Today http://bit.ly/bdDWqX <–email just can't seem to die.

  • http://twitter.com/jobboarddoctor/status/18065414437 Jeff Dickey-Chasins

    RT @jaybaer: 3 Reasons Email is the Coolest Vampire Today http://bit.ly/bdDWqX <–email just can't seem to die.

  • http://twitter.com/jobboarddoctor/status/18065414437 Jeff Dickey-Chasins

    RT @jaybaer: 3 Reasons Email is the Coolest Vampire Today http://bit.ly/bdDWqX <–email just can't seem to die.

  • http://twitter.com/pramitasen/status/18065754982 PRAMITA SEN

    3 Reasons Email is the Coolest Vampire Today http://ht.ly/28Vm2 #socialmedia #marketing #PR via @jkrohrs and @jaybaer

  • http://twitter.com/jkrohrs/status/18066040572 Jeffrey K. Rohrs

    Best line I've written in a while: "Social media isn’t email’s Van Helsing, but rather it’s Bella or Sookie."http://cot.ag/bq2w2e

  • http://twitter.com/cindykimpr/status/18066836581 Cindy Kim

    RT @jaybaer: Email sucks (in a good way) – 3 Reasons Email is the Coolest Vampire Today http://bit.ly/bdDWqX

  • http://twitter.com/mostew/status/18067264073 mostew

    RT @jaybaer: Email sucks (in a good way) – 3 Reasons Email is the Coolest Vampire Today http://bit.ly/bdDWqX

  • http://twitter.com/klindahl/status/18067756943 klindahl

    RT @jkrohrs: Best line I've written in a while: "Social media isn’t email’s Van Helsing, but rather it’s Bella or Sookie."http://cot.ag/bq2w2e

  • http://twitter.com/rinforsideweb/status/18071539379 Rinforside web

    3 Reasons Email is the Coolest Vampire Today http://bit.ly/bdDWqX #emailmarketing

  • http://twitter.com/pitlykal/status/18073682621 Ashley Pitlyk

    Gotta love this analogy! "3 Reasons Email is the Coolest Vampire Today" – http://bit.ly/bdDWqX

  • http://twitter.com/pitlykal/status/18073682621 Ashley Pitlyk

    Gotta love this analogy! "3 Reasons Email is the Coolest Vampire Today" – http://bit.ly/bdDWqX

  • http://twitter.com/pitlykal/status/18073682621 Ashley Pitlyk

    Gotta love this analogy! "3 Reasons Email is the Coolest Vampire Today" – http://bit.ly/bdDWqX

  • http://twitter.com/pitlykal/status/18073682621 Ashley Pitlyk

    Gotta love this analogy! "3 Reasons Email is the Coolest Vampire Today" – http://bit.ly/bdDWqX

  • http://twitter.com/pitlykal/status/18073682621 Ashley Pitlyk

    Gotta love this analogy! "3 Reasons Email is the Coolest Vampire Today" – http://bit.ly/bdDWqX

  • http://twitter.com/jeremybryant/status/18074338951 Jeremy Bryant

    RT @jaybaer: Email sucks (in a good way) – 3 Reasons Email is the Coolest Vampire Today http://bit.ly/bdDWqX

  • http://twitter.com/michellebakeret/status/18076077707 Michelle Baker

    RT @jkrohrs: Best line I've written in a while: "Social media isn’t email’s Van Helsing, but rather it’s Bella or Sookie."http://cot.ag/bq2w2e

  • http://twitter.com/michellebakeret/status/18076077707 Michelle Baker

    RT @jkrohrs: Best line I've written in a while: "Social media isn’t email’s Van Helsing, but rather it’s Bella or Sookie."http://cot.ag/bq2w2e

  • http://twitter.com/pops131/status/18087111041 jan radish

    3 Reasons Email is the Coolest Vampire Today | Email Marketing Advice | Social Media Consulting – Convince & Convert http://shar.es/mQMs6

  • http://twitter.com/jvanrijn/status/18089650382 Jordie van Rijn

    RT @jaybaer: Email sucks (in a good way) – 3 Reasons Email is the Coolest Vampire Today http://bit.ly/bdDWqX

  • http://twitter.com/rhenium333/status/18101760286 Hilary St Jonn

    3 Reasons Email is the Coolest Vampire Today – http://bit.ly/bdDWqX yes it is!

  • http://twitter.com/kitalooclef/status/18117990544 Kristi McKinney

    A quick post about how email impacts our lives today. http://lnkd.in/-r_fcS

  • http://twitter.com/kitalooclef/status/18117990544 Kristi McKinney

    A quick post about how email impacts our lives today. http://lnkd.in/-r_fcS

  • http://twitter.com/aus10cre8ive/status/18119289580 Austin Creative

    RT @jaybaer: 3 Reasons Email is the Coolest Vampire Today http://om.ly/niIz

  • http://twitter.com/mikecorak/status/18129373143 MikeCorak

    RT @jaybaer: 3 Reasons Email is the Coolest Vampire Today http://bit.ly/bdDWqX – @jkrohrs is the man

  • http://twitter.com/stephaniesam/status/18137897098 Stephanie Miller

    Email is the coolest vampire! Good stuff from @jrohrs via @jaybaer – and bonus points for including The Count! http://bit.ly/bzE1QK

  • http://twitter.com/inceptresults/status/18140519171 Incept

    3 Reasons Email is the Coolest Vampire Today – off of Jay Baer's blog. http://ht.ly/29eUR

  • http://twitter.com/instantchannel/status/18141114088 Instant Channel
  • http://twitter.com/instantchannel/status/18141365456 Instant Channel

    Is Email immortal? http://bit.ly/bzE1QK

  • http://twitter.com/socmediaschool/status/18142384158 Social Media School

    3 Reasons Email is the Coolest Vampire Today | Email Marketing Advice | Social Media Consulting – Convince & Convert http://ht.ly/29oEd

  • http://twitter.com/sweta_s_patel/status/18148977897 Sweta Patel

    3 Reasons Email is the Coolest Vampire Today http://bit.ly/bdDWqX #socialmedia #smo #sm

  • http://twitter.com/socialmediacre/status/18168560845 SocialMediaCRE

    RT @jaybaer: 3 Reasons Email is the Coolest Vampire Today http://bit.ly/bdDWqX

  • http://twitter.com/coydavidsoncre/status/18168560463 Coy Davidson

    RT @jaybaer: 3 Reasons Email is the Coolest Vampire Today http://bit.ly/bdDWqX

  • http://twitter.com/bartzokas/status/18184467452 vassilis bartzokas

    3 Reasons Email is the Coolest Vampire Today http://bit.ly/deuOiB

  • http://twitter.com/mschechter/status/18203445507 Michael Schechter

    3 Reasons Email is the Coolest Vampire Today http://instapaper.com/ziyhfljx

  • http://twitter.com/ronsamuelson/status/18203864247 Ron Samuelson

    RT @MSchechter: 3 Reasons Email is the Coolest Vampire Today http://instapaper.com/ziyhfljx

  • http://twitter.com/billycripe/status/18203937855 billycripe

    RT @MSchechter 3 Reasons Email is the Coolest Vampire Today http://instapaper.com/ziyhfljx

  • http://twitter.com/rikang/status/18204602396 Rika Ng

    RT @billycripe @MSchechter 3 Reasons Email is the Coolest Vampire Today http://instapaper.com/ziyhfljx

  • http://twitter.com/rikang/status/18204602396 Rika Ng

    RT @billycripe @MSchechter 3 Reasons Email is the Coolest Vampire Today http://instapaper.com/ziyhfljx

  • http://twitter.com/rikang/status/18204602396 Rika Ng

    RT @billycripe @MSchechter 3 Reasons Email is the Coolest Vampire Today http://instapaper.com/ziyhfljx

  • http://twitter.com/rikang/status/18204602396 Rika Ng

    RT @billycripe @MSchechter 3 Reasons Email is the Coolest Vampire Today http://instapaper.com/ziyhfljx

  • http://twitter.com/bcotier/status/18269833110 Bonnie Cotier

    Enjoyed reading this yesterday on the train: RT @jaybaer: 3 Reasons Email is the Coolest Vampire Today http://bit.ly/bdDWqX

  • http://twitter.com/bcotier/status/18269833110 Bonnie Cotier

    Enjoyed reading this yesterday on the train: RT @jaybaer: 3 Reasons Email is the Coolest Vampire Today http://bit.ly/bdDWqX

  • http://twitter.com/bcotier/status/18269833110 Bonnie Cotier

    Enjoyed reading this yesterday on the train: RT @jaybaer: 3 Reasons Email is the Coolest Vampire Today http://bit.ly/bdDWqX

  • http://twitter.com/engagingsites/status/18271425936 Engagingsites.com

    3 Reasons Email is the Coolest Vampire Today | Email Marketing Advice | Social Media Consulting – Convince & Convert http://ow.ly/29fB5

  • http://twitter.com/patrickant/status/18271671935 Patrick Pilarski

    RT @EngagingSites: 3 Reasons Email is the Coolest Vampire Today | Email Marketing Advice | Social Media Consulting – Convince & Convert http://ow.ly/29fB5

  • http://twitter.com/marketingwemail/status/18283404835 Dr. Z

    Reasons why #Email is the Coolest Vampire Today http://bit.ly/bdDWqX #emailmarketing #marketing #emailtips RT @jaybaer email is not dead

  • http://twitter.com/sethornone/status/18297886289 Seth Pederson

    Team Edward or Team Jacob? Neither hold a candle to the Digital Vampire – Email. Post by @jkrohrs http://bit.ly/9Qb1zM

  • http://twitter.com/voxoptima/status/18354857322 Vox|Optima

    Funny analogy on email and vampires … RT @jaybaer: 3 Reasons Email is the Coolest Vampire Today http://bit.ly/bdDWqX

  • http://twitter.com/jocmbarnett/status/18358836301 John Barnett

    Funny analogy on email and vampires … RT @jaybaer: 3 Reasons Email is the Coolest Vampire Today http://bit.ly/bdDWqX

  • http://twitter.com/amandadhalla/status/18364724110 Amanda Dhalla

    RT @jaybaer: 3 Reasons Email is the Coolest Vampire Today http://bit.ly/bdDWqX

  • http://twitter.com/tocordo/status/18364814251 to cordo

    3 Reasons Email is the Coolest Vampire Today – http://bit.ly/bdDWqX

  • http://twitter.com/buildintel/status/18370768993 Nick Eber

    RT @jaybaer: 3 Reasons Email is the Coolest Vampire Today http://bit.ly/bdDWqX

  • http://twitter.com/buildintel/status/18370768993 Nick Eber

    RT @jaybaer: 3 Reasons Email is the Coolest Vampire Today http://bit.ly/bdDWqX

  • http://twitter.com/nicholaseber/status/18370775053 Nick Eber

    RT @jaybaer: 3 Reasons Email is the Coolest Vampire Today http://bit.ly/bdDWqX

  • http://twitter.com/nicholaseber/status/18370775053 Nick Eber

    RT @jaybaer: 3 Reasons Email is the Coolest Vampire Today http://bit.ly/bdDWqX

  • http://twitter.com/fit_health/status/18371720992 Fitness & Health

    RT @SadieMHarris: 3 Reasons Email is the Coolest Vampire Today http://bit.ly/a5yFxa

  • http://twitter.com/fit_health/status/18371720992 Fitness & Health

    RT @SadieMHarris: 3 Reasons Email is the Coolest Vampire Today http://bit.ly/a5yFxa

  • http://twitter.com/fit_health/status/18371720992 Fitness & Health

    RT @SadieMHarris: 3 Reasons Email is the Coolest Vampire Today http://bit.ly/a5yFxa

  • http://twitter.com/timothyclemens/status/18373372574 Tim Clemens

    How email marketing is like the coolest vampire around. http://bit.ly/bzE1QK

  • http://twitter.com/highedmarketing/status/18376224310 Bob Johnson

    5 predictions of the end of email, 2004 to 2010 (RSS to FB): Why it isn't happening soon at http://bit.ly/9qyz1R

  • http://twitter.com/ambabka/status/18376370800 Allison B.

    Neat. RT @HighEdMarketing: 5 predictions of the end of email, 2004 to 2010 (RSS to FB): Why it isn't happening soon at http://bit.ly/9qyz1R

  • http://twitter.com/bfholmes/status/18380490513 Brenna Holmes

    3 Reasons Email is the Coolest Vampire Today | Email Marketing Advice | Social Media Consulting – Convince & Convert http://ow.ly/2aqmN

  • http://twitter.com/highedmarketing/status/18381372840 Bob Johnson

    .@AMBabka Thanks for RT on the vampiric life of email at http://bit.ly/9qyz1R

  • http://twitter.com/cosidanews/status/18382468081 CoSIDA

    RT @ HighEdMarketing

    5 predictions of the end of email, 2004 to 2010 (RSS to FB): Why it isn't happening soon at http://bit.ly/9qyz1R

  • http://twitter.com/cosidanews/status/18382468081 CoSIDA

    RT @ HighEdMarketing

    5 predictions of the end of email, 2004 to 2010 (RSS to FB): Why it isn't happening soon at http://bit.ly/9qyz1R

  • http://twitter.com/cosidanews/status/18382468081 CoSIDA

    RT @ HighEdMarketing

    5 predictions of the end of email, 2004 to 2010 (RSS to FB): Why it isn't happening soon at http://bit.ly/9qyz1R

  • http://twitter.com/cosidanews/status/18382468081 CoSIDA

    RT @ HighEdMarketing

    5 predictions of the end of email, 2004 to 2010 (RSS to FB): Why it isn't happening soon at http://bit.ly/9qyz1R

  • http://twitter.com/cosidanews/status/18382468081 CoSIDA

    RT @ HighEdMarketing

    5 predictions of the end of email, 2004 to 2010 (RSS to FB): Why it isn't happening soon at http://bit.ly/9qyz1R

  • http://twitter.com/cosidanews/status/18382468081 CoSIDA

    RT @ HighEdMarketing

    5 predictions of the end of email, 2004 to 2010 (RSS to FB): Why it isn't happening soon at http://bit.ly/9qyz1R

  • http://twitter.com/cosidanews/status/18382468081 CoSIDA

    RT @ HighEdMarketing

    5 predictions of the end of email, 2004 to 2010 (RSS to FB): Why it isn't happening soon at http://bit.ly/9qyz1R

  • http://twitter.com/cosidanews/status/18382468081 CoSIDA

    RT @ HighEdMarketing

    5 predictions of the end of email, 2004 to 2010 (RSS to FB): Why it isn't happening soon at http://bit.ly/9qyz1R

  • http://twitter.com/cosidanews/status/18382468081 CoSIDA

    RT @ HighEdMarketing

    5 predictions of the end of email, 2004 to 2010 (RSS to FB): Why it isn't happening soon at http://bit.ly/9qyz1R

  • http://twitter.com/sryska/status/18382836363 Stephanie Ryska

    RT @jaybaer: 3 Reasons Email is the Coolest Vampire Today http://bit.ly/bdDWqX

  • Kara Beson

    I agree that email is not going anywhere soon and it has become my main source of communication. Great post and comparison of the media phenomenon, vampires

  • http://www.dharne.com Jane Cooke

    It is still the most convenient medium for typing out private conversation. You know exactly who will get it and read it, it gives a significant amount of control from a users perspective and is easier. None of the other media can do that, so it is still relevant and complete privacy is a hard thing to do as Facebook has found out.

  • http://www.cygnismedia.com Ahmed

    Haha, an excellent post. It is great when a blogger can take great, relevant content and present it in a light-hearted and fun manner like you did here. The True Blood reference floored me. Great post.

  • http://twitter.com/btdirectories/status/18415746793 BTCustomerstreet

    3 Reasons Email is the Coolest Vampire Today – http://bit.ly/c8VwyY #BTCustomerstreet

  • http://twitter.com/andrasamson/status/18421538530 Andra Samson

    why email is the coolest vampire today http://bit.ly/bdDWqX

  • http://twitter.com/gabienescu/status/18421570040 GabiEnescu

    Andra Samson shared a link (http://bit.ly/bdDWqX) http://bit.ly/cz5ebU

  • http://twitter.com/sayvampire/status/18422539255 Vampire

    RT @MmeSocialMedia 3 Reasons Email is the Coolest Vampire Today http://bit.ly/a5yFxa

  • http://twitter.com/jkrohrs Jeffrey K. Rohrs

    Ahmed–thanks! I always knew my Sunday night HBO viewing would come in handy someday.

  • http://twitter.com/exacttarget/status/18438869426 ExactTarget

    Our own @jkrohrs guest blogs on @jaybaer Convince and Convert & manages to compare email marketing & vampires! http://bit.ly/9GSz6U

  • http://twitter.com/danwalk/status/18438941899 DanWalk

    RT @ExactTarget: Our own @jkrohrs guest blogs on @jaybaer Convince and Convert & manages to compare email marketing & vampires! http://bit.ly/9GSz6U

  • http://twitter.com/danwalk/status/18438941899 DanWalk

    RT @ExactTarget: Our own @jkrohrs guest blogs on @jaybaer Convince and Convert & manages to compare email marketing & vampires! http://bit.ly/9GSz6U

  • http://twitter.com/danwalk/status/18438941899 DanWalk

    RT @ExactTarget: Our own @jkrohrs guest blogs on @jaybaer Convince and Convert & manages to compare email marketing & vampires! http://bit.ly/9GSz6U

  • http://twitter.com/danwalk/status/18438941899 DanWalk

    RT @ExactTarget: Our own @jkrohrs guest blogs on @jaybaer Convince and Convert & manages to compare email marketing & vampires! http://bit.ly/9GSz6U

  • http://twitter.com/jolyonh/status/18439701258 Jolyon Hunter

    RT @ExactTarget: Our own @jkrohrs guest blogs on @jaybaer Convince&Convert: Why email is like vampires.. http://bit.ly/9GSz6U

  • http://twitter.com/jendarra/status/18440391262 Jennifer Darrouzet

    Nice @jkrohrs (email is like vampires: http://bit.ly/9GSz6U). Remember that, to stay strong, both must be on constant hunt for new blood.

  • http://twitter.com/remarkmarketing/status/18460723070 Brian Hansford

    Gr8 analogies & failed predictions on death of email RT@OpenViewVenture 3 Reasons Email is the Coolest Vampire Today http://cot.ag/bq2w2e

  • http://twitter.com/pilarbower/status/18477696953 pilarbower

    Love it RT @ExactTarget: @jkrohrs guest blogs on @jaybaer Convince&Convert -manages to compare email mkting & vampires! http://bit.ly/9GSz6U

  • http://twitter.com/pilarbower/status/18477696953 pilarbower

    Love it RT @ExactTarget: @jkrohrs guest blogs on @jaybaer Convince&Convert -manages to compare email mkting & vampires! http://bit.ly/9GSz6U

  • http://twitter.com/pilarbower/status/18477696953 pilarbower

    Love it RT @ExactTarget: @jkrohrs guest blogs on @jaybaer Convince&Convert -manages to compare email mkting & vampires! http://bit.ly/9GSz6U

  • http://twitter.com/amargello/status/18487622384 Ali Margello

    RT @hyperdrivei: 3 Reasons Email is the Coolest Vampire Today – http://bit.ly/bdDWqX // Jeff Rohrs from #exacttarget makes a nice analogy with bloodsuckers

  • http://twitter.com/ecirclemedia/status/18512387485 eCircle Media

    Don't be scared of the dark, 3 Reasons Email is the Coolest Vampire Today http://bit.ly/bdDWqX thanks @jaybaer!

  • http://twitter.com/devseo/status/18513326410 Alex Hall

    http://su.pr/1W6Kjy – Awesome 3 Reasons Email is the Coolest Vampire Today

  • http://twitter.com/jkkoerber/status/18528619062 Jeanne Koerber

    RT @ExactTarget: Our own @jkrohrs guest blogs on @jaybaer Convince and Convert & manages to compare email marketing & vampires! http://bit.ly/9GSz6U

  • http://twitter.com/zuberance/status/18615872568 Zuberance

    RT @jaybaer: 3 Reasons Email is the Coolest Vampire Today http://bit.ly/bdDWqX

  • http://www.seospidy.com SEO India

    Excellent quote Thanks for Interesting post. I Like it

  • http://www.emailsecuritymatters.com Sandy

    I agree with you and think email is a long way from dead. Like you said, most sites still require you to have an email address to sign up. You can read my thoughts here:
    http://www.emailsecuritymatters.com/site/blog/i

  • http://www.emailsecuritymatters.com Sandy

    I agree with you and think email is a long way from dead. Like you said, most sites still require you to have an email address to sign up. You can read my thoughts here:
    http://www.emailsecuritymatters.com/site/blog/i

  • http://twitter.com/sayvampire/status/18936925828 Vampire

    RT @hnshah 3 Reasons Email is the Coolest Vampire Today http://kiss.ly/aI6psz

  • http://twitter.com/flowtown/status/18937000413 Flowtown

    RT @hnshah: 3 Reasons Email is the Coolest Vampire Today http://kiss.ly/aI6psz

  • http://twitter.com/danmartell/status/18936999804 Dan Martell

    RT @hnshah: 3 Reasons Email is the Coolest Vampire Today http://kiss.ly/aI6psz

  • http://twitter.com/socialmediafltr/status/18937173038 Social Media Filter

    RT @hnshah 3 Reasons Email is the Coolest Vampire Today http://kiss.ly/aI6psz

  • http://twitter.com/marketingfltr/status/18937173475 Marketing Filter

    RT @hnshah 3 Reasons Email is the Coolest Vampire Today http://kiss.ly/aI6psz

  • http://twitter.com/hotinmarketing/status/18937198650 Hot In Marketing

    3 Reasons Email is the Coolest Vampire Today | Email Marketing Advice | Social Media Consulting – Convince & Conv.. http://shrten.com/3ju6

  • http://twitter.com/brunomorency/status/18937587193 Bruno Morency

    RT @danmartell: RT @hnshah: 3 Reasons Email is the Coolest Vampire Today http://kiss.ly/aI6psz

  • http://twitter.com/dokdokinc/status/18937636236 DokDok

    RT @jaybaer: 3 Reasons Email is the Coolest Vampire Today http://bit.ly/bdDWqX

  • http://twitter.com/lipinter/status/18938018496 Laura Pinter

    never thought i'd read a blog comparing vampires & emails, but it has happened. http://tinyurl.com/347jso7

  • http://twitter.com/mypelz/status/18938100774 mypelz

    Hmmmm RT @Flowtown: RT @hnshah: 3 Reasons Email is the Coolest Vampire Today http://kiss.ly/aI6psz

  • http://twitter.com/startupsrule/status/18940990719 Brendan McManus

    RT @hnshah: 3 Reasons Email is the Coolest Vampire Today http://kiss.ly/aI6psz

  • http://twitter.com/quetzalblue/status/18946258880 A.C.Houston

    3 Reasons Email is the Coolest Vampire Today http://kiss.ly/aI6psz (via @hnshah) Hilarious but true!

  • http://twitter.com/wonkeydonkey42/status/18956295942 Dan Khan

    RT @hnshah: 3 Reasons Email is the Coolest Vampire Today http://kiss.ly/aI6psz

  • http://twitter.com/wonkeydonkey42/status/18956295942 Dan Khan

    RT @hnshah: 3 Reasons Email is the Coolest Vampire Today http://kiss.ly/aI6psz

  • http://twitter.com/sendgrid/status/18969973483 SendGrid

    bec #email is awesome! never thought i'd read blog comparing vampires & emails, but it happened. http://tinyurl.com/347jso7 (via @lipinter)

  • http://www.brosix.com/ Brosix

    Really unique way to explain email marketing. I love it!

  • http://twitter.com/philipwyers/status/19352004032 Philip Wyers

    Researching email marketing, not Twilight. Great Article! RT @jaybaer: 3 Reasons Email is the Coolest Vampire Today http://bit.ly/bdDWqX

  • http://twitter.com/philipwyers/status/19352004032 Philip Wyers

    Researching email marketing, not Twilight. Great Article! RT @jaybaer: 3 Reasons Email is the Coolest Vampire Today http://bit.ly/bdDWqX

  • http://twitter.com/fredalecrim/status/19570356123 fredalecrim

    3 Reasons Email is the Coolest Vampire Today http://tinyurl.com/347jso7 (via @pulsepad)

  • http://twitter.com/sulamitafonseca/status/19570592852 Sulamita Fonseca

    RT @fredalecrim: 3 Reasons Email is the Coolest Vampire Today http://tinyurl.com/347jso7 (via @pulsepad)

  • http://twitter.com/etrigue/status/19593501853 Jim Meyer, GM/VP

    "Email Won’t Die." Do you agree with Jeff Rohrs? I do. http://bit.ly/bi2jBd

  • Anonymous

    Between email marketing and social media, I think business marketers pay more attention to email marketing for its convenience, low-cost and far reaching targets, and there are many email marketing services. For example, if you want to promote new products, you can use Comm100 Newsletter. It can collect and manage the contact list, send free emails to targeted members and track the status of the sent emails. However, there is no doubt that it will be better to adopt email marketing and social media together.

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  • letstalkandchat

    I just found a great company that builds websites for info products. To keep your costs low, they’ll mentor you on how to create your site, design a marketing funnel (one of the guys works in Hollywood and makes really slick videos), and the other guy programmed Myspace. If you’re looking to have professional web design for your small business and not waste any time or money then check their site out. Check them out: http://www.mikelmurphy.com/easy-info-product-site-system/