• http://twitter.com/michaeljbarber MIchael Barber

    US Airways put this on their napkins about a year ago. I too was surprised because their marketing/customer relations efforts, especially with mobile/web 2.0/emerging tech, has been less than stellar. Although I was already enrolled because of being forced to fly them on a regular basis, I signed up utilizing another email just to see their response. I wasn’t surprised the follow up was clunky as you described because their entire web experience needs some work.

    Another major hole in their program is lack of follow up. If a user opts-in, why isn’t US Airways taking advantage of sending them targeted messages whether they be marketing related or cross referencing flight schedules to your Dividend Miles program and sending you flight alerts.

    I’ve (EmarketingInc) has been using mobile opt-in campaigns fairly successfully for the past 2-3 years. It’s worked particularly well with in-store sampling programs and incentivizing promo/sweeps participants for additional entries. We are about to launch two more major mobile opt-in campaigns. I’ll send you some follow up after launch with some thoughts.

    Thanks for the great posts. Keep it up!

    MIchael Barber’s last blog post..michaeljbarber: @bhpua found out today via @africankelli they are building one in Downtown Tempe area. Looking forward to it.

  • http://twitter.com/michaeljbarber MIchael Barber

    US Airways put this on their napkins about a year ago. I too was surprised because their marketing/customer relations efforts, especially with mobile/web 2.0/emerging tech, has been less than stellar. Although I was already enrolled because of being forced to fly them on a regular basis, I signed up utilizing another email just to see their response. I wasn’t surprised the follow up was clunky as you described because their entire web experience needs some work.

    Another major hole in their program is lack of follow up. If a user opts-in, why isn’t US Airways taking advantage of sending them targeted messages whether they be marketing related or cross referencing flight schedules to your Dividend Miles program and sending you flight alerts.

    I’ve (EmarketingInc) has been using mobile opt-in campaigns fairly successfully for the past 2-3 years. It’s worked particularly well with in-store sampling programs and incentivizing promo/sweeps participants for additional entries. We are about to launch two more major mobile opt-in campaigns. I’ll send you some follow up after launch with some thoughts.

    Thanks for the great posts. Keep it up!

    MIchael Barber’s last blog post..michaeljbarber: @bhpua found out today via @africankelli they are building one in Downtown Tempe area. Looking forward to it.

  • http://your-lists.info Timothy W. Crane

    It always seems that large companies come up with the best ideas, and then fuddle them in some simple way due to corporate structured blinders. That is one thing that I love so much about the Internet, the level playing field that it provides. I know very few small design and marketing firms (or freelancers for that matter) that would have overlooked information gathering previous to card release. It is kind of hard to target your market effectively with half of the information coming after the fact. Great post. Thank You.

  • http://your-lists.info/ Timothy W. Crane

    It always seems that large companies come up with the best ideas, and then fuddle them in some simple way due to corporate structured blinders. That is one thing that I love so much about the Internet, the level playing field that it provides. I know very few small design and marketing firms (or freelancers for that matter) that would have overlooked information gathering previous to card release. It is kind of hard to target your market effectively with half of the information coming after the fact. Great post. Thank You.

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  • Anonymous

     Hey, very nice site. I came across this on Google, and I am stoked that I did. I will definitely be coming back here more often. Wish I could add to the conversation and bring a bit more to the table, but am just taking in as much info as I can at the moment.
    Thank You
    Trade4target

  • letstalkandchat

    If you’re looking for webinar software, then check out Evergreen Business System. Its perfect for marketers and let’s you automate the scheduling of your webinars, build your list, and even follow up with your webinar registrants. If you’re going to buy Evergreen Business System, then you might as well get a free bonus! So check out http://www.mikelmurphy.com/evergreen-business-system-bonus-webinar-software/ and you’ll get a great bonus that tells you how to create a webinar, what is a webinar, and a blueprint for making a successful one. None of the other people offering bonuses are offering this. Hurry in case the guy (some dude that worked on Lord of the RIngs) offering the bonus decides to pull it down.