Convince and Convert Blog: Social Media Strategy and Social Media Consulting

Are You Growing Enough Voices

July 27th, 2010 | Written By: Jay Baer
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I’m back from my family vacation in Canada. While I was away, Convince & Convert featured 11 guest blog posts from friends, clients, and colleagues. Some of the guest writers blog on occasion at their own sites. None of them blog routinely.
You might expect that this blog that has been written almost entirely by me [...]

Tagged as: blogging, content creation, content marketing, content strategy, Convince and Convert, Guest Posts

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Co-op SEO and the Future of Websites

July 26th, 2010 | Written By: Jay Baer
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Guest post by Jason Kintzler, the Founder and CEO of PitchEngine, where people go to get the word out. He’s a former journalist turned PR guy and straight shooter at New Media Cowboy.
Way back in the early days of PitchEngine (like 2009), people thought we were crazy to offer our social media news release [...]

Tagged as: backlinks, co-op SEO, content distribution, Jason Kintzler, pitchengine, PR 2.0, search engine optimization, search-optimized releases, SEO, SMNR, social media news release, social media newsroom, social media press release

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6 Degrees of Influence – The Value of Customer-to-Customer Connections

July 22nd, 2010 | Written By: Yael Davidowitz-Neu
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Guest post by Yael Davidowitz-Neu, a Sales Strategy Analyst at Google responsible for analyzing consumer behavior, search trends and market dynamics. She is deeply curious, loves all things marketing and blogs less frequently than she would like at Stickystimuli.com.
While many businesses are excited about opportunities to reach their customers on the social web, few [...]

Tagged as: brand communities, customer engagement, Leukemia and Lymphoma Society, Lion Brand, social media case studies, social media metrics, social media strategy, Yael Davidowitz-Neu, Yelp

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Protecting Yourself From Social Media Lawsuits

July 21st, 2010 | Written By: Indra Gardiner
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Guest post by Indra Gardiner, founding partner and COO at BG Creative. She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. You can find her on Twitter or, if you’re lucky, behind a rolling pin making a fresh pie.
Hide! The Lawyers Are Coming
Social networks give [...]

Tagged as: BG Creative, blogger guidelines, Davis and Gilbert, FTC, indra gardiner, Mike Lasky, privacy policy, social media law, social media lawsuits, social media policy

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5 Steps to Winning Fans with Content Strategy

July 20th, 2010 | Written By: Mike Corak
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Guest post by Mike Corak, Vice President of Strategy at digital consultancy Tallwave, and blogger at Digital Marketing Strategy.

About a year ago, I wrote a guest post here titled “Use Online Listening for Competitive Research. The post explored the topic of utilizing common interactive marketing tools in unintended ways to tap into consumer demand. Not [...]

Tagged as: content marketing, content relevancy, content strategy, keyword analysis, linguistic analysis, Mike Corak, Tallwave, taxonomy analysis