Community Management, Content Marketing, Digital Marketing, Guest Posts, Blogging and Content Creation, Search Marketing Advice, Social Media Monitoring

5 Steps to Winning Fans with Content Strategy

Mike Corak 5 Steps to Winning Fans with Content StrategyGuest post by Mike Corak, Vice President of Strategy at digital consultancy Tallwave, and blogger at Digital Marketing Strategy.


About a year ago, I wrote a guest post here titled “Use Online Listening for Competitive Research. The post explored the topic of utilizing common interactive marketing tools in unintended ways to tap into consumer demand. Not unlike traditional surveys, keyword research and social data mining tools tell a powerful story about the information target audiences want from organizations, on-and-offline.

In the time that’s passed since that post, my colleagues and I have tested and refined the concept and methodology with our clients. In doing so, we’ve learned that findings resulting from search and social data mining are incredibly handy for informing creative and content, improving relevance and impact. In today’s post, it’s my pleasure to share some content relevance tips I’ve learned along the way.

It’s Time to Put Content Strategy First, Shiny Objects Second

Until recently, interactive marketing tactics and techniques, bells and whistles, and new online tools often outshone smart, targeted messaging.

Now, the rules are changing, and noteworthy, quality content is the future of online marketing success. While alterations to search algorithms are helping to bring this to fruition, social media has been the real game-changer, placing the power of relevance distinction in the hands of the consumers. This allows (mandates, even) the cream to naturally rise to the top. Sure, digital magic tricks still influence results and always will, but they can no longer do so alone, and the only sure-fire way to win is to supply great content to meet demand.

Pre-Strategy, Defining Content Demand

So how do you figure out what content consumers want? Easy – you listen! When I say relevant content, I’m referring to content that meets consumers’ demand for it in messaging and form. Through their inquiries for, and conversations about content, the public is telling us what they want online in record volume, and nearly in real time. All you need is a keyword research tool and access to about any social media monitoring tool to listen and improve your content creation efforts. Here’s what you should be listening for by source:

  • What keyword research tells us: how content consumers speak (vernacular), what content consumers want (phrase categorization), and in what volume (category prioritization)
  • What social media research tells about the identified search keyword phrases: what types of content seekers want (media type), what the context of the conversation is (keyword meaning), the sentiment of the conversation (positive, negative, neutral), and where the conversation is happening (distribution needs)

5 Steps to Winning Fans with Content Strategy

Once you’ve collected this data, and analyzed it noting the attributes above, you can use the findings to improve your content’s relevance, and your online marketing results:

content strategy 5 Steps to Winning Fans with Content Strategy1. Speak as Your Target Audience Does
Use the vernacular the public uses as observed in search inquiries, confirms relevance and creates instant connection (ex. use “TV” over “television” in content and navigation)

2. Understand the Context of the Inquiry
Match the topic of the desired content as observed in social conversations with the keywords identified in search. This provides the information needed to craft the message (ex. create review content about the latest and greatest TVs)

3. Categorize and Prioritize the Interest
Sort the common search phrases by topic, and prioritize them by demand. This helps organize content and plan for creation topically (ex. meet the demand for HDTV interest over other types of TV content).

content strategy 2 5 Steps to Winning Fans with Content Strategy4. Package for Consumption
Observe what types of content social media users are interacting with and where. This helps inform the type of content that needs to be created, and where it should be distributed outside of the website (ex. prepare TV review content about HDTVs for twitter and blog comment distribution).

5. Plan for and Create Content According to Demand
Follow traditional content strategy planning steps, informing the effort based on demand and planning for results. This makes for both short and long-term success (ex. audit current content against demand, analyze the quality and type according to needed media, develop a plan to adjust current content and create needed content, and measure the results achieved).

content strategy 3 5 Steps to Winning Fans with Content Strategy

Check out my Online Marketing Summit presentation below on this topic:

View more presentations from Mike Corak.
  • http://twitter.com/f2facebook/status/18979026085 Face to Facebook

    RT @jaybaer 5 Steps to Winning Fans with Content Strategy http://bit.ly/9fuGj0 #SMM

  • http://twitter.com/tinhangliu/status/18979026307 Tin Hang Liu

    RT @jaybaer 5 Steps to Winning Fans with Content Strategy http://bit.ly/9fuGj0 #SMM

  • http://twitter.com/doktormarketing/status/18979027227 Doktor Marketing

    5 Steps to Winning Fans with Content Strategy http://bit.ly/bIaAkS #ConvinceandConvert

  • http://twitter.com/per_call/status/18979027364 Per Call

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  • http://twitter.com/kworkmanflood/status/18979068714 Kelly Workman-Flood

    Jay Baer Blog: 5 Steps to Winning Fans with Content Strategy http://bit.ly/bAtXpW Full http://bit.ly/9WjZ90

  • http://twitter.com/claudiovaccaro/status/18980233613 Claudio Vaccaro

    5 Steps to Winning Fans with Content Strategy http://bit.ly/bIaAkS

  • http://twitter.com/vsginc/status/18980714227 Velocity Solutions

    Content Strategy – 5 Steps to Winning Fans | Blogging and Content … http://ow.ly/18d2Vw

  • http://twitter.com/kdrewien/status/18980792190 Kathy Drewien

    Social Biz: 5 Steps to Winning Fans with Content Strategy http://ow.ly/18d28u

  • http://twitter.com/aronstevenson/status/18980793397 Aron Stevenson

    5 Steps to Winning Fans with Content Strategy – Guest post by Mike Corak, Vice President of Strategy at digital cons… http://ow.ly/18d27Z

  • http://twitter.com/berpelding/status/18980858219 Brad

    5 Steps to Winning Fans with Content Strategy – Guest post by Mike Corak, Vice President of Strategy at digital cons… http://ow.ly/18d1xr

  • http://twitter.com/johnpaulgrant/status/18981427735 John Paul Grant

    5 Steps to Winning Fans with Content Strategy … http://bit.ly/dgxeks #contentmarketing #contentstrategy

  • http://twitter.com/mrktgenius/status/18981561017 Curtis Gwapo

    5 Steps to Winning Fans with Content Strategy http://bit.ly/bIaAkS #ConvinceandConvert (via @doktormarketing)

  • http://twitter.com/neil_rubenstein/status/18981566645 Neil Rubenstein

    RT @tweetmaker: 5 Steps to Winning Fans with Content Strategy http://bit.ly/d7Oi5C via @jaybaer

  • http://twitter.com/jeanlucr/status/18982916695 Jean-Luc Raymond

    5 Steps to Winning Fans on Social Media with Content Strategy. Very interesting http://j.mp/cMAXEW

  • http://twitter.com/twitting_mary/status/18982974439 Marie Armand

    RT @jeanlucr: 5 Steps to Winning Fans on Social Media with Content Strategy. Very interesting http://j.mp/cMAXEW

  • http://twitter.com/andreas_bolli/status/18983162887 Andreas Bolli

    RT @jeanlucr: 5 Steps to Winning Fans on Social Media with Content Strategy. Very interesting http://j.mp/cMAXEW

  • http://twitter.com/24sevenseo/status/18983237444 SEO

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  • http://twitter.com/maramirou/status/18985294590 amira ben ghanem

    RT @jeanlucr 5 Steps to Winning Fans on Social Media with Content Strategy. Very interesting http://j.mp/cMAXEW

  • http://twitter.com/elplumilla/status/18985320524 Marcos Garcia

    Y tanto… RT @tcreativo: Cinco pasos para ganar fans con una estrategia de contenido http://bit.ly/9PTcEW En #SMM el contenido es el rey

  • http://twitter.com/strategiaweb/status/18985380576 Sébastien Lévesque

    RT @jeanlucr: 5 Steps to Winning Fans on Social Media with Content Strategy. Very interesting http://j.mp/cMAXEW

  • http://twitter.com/tomeucabrer/status/18985499162 Tomeu Cabrer

    RT @javiervarela y @tcreativo: Cinco pasos para ganar fans con estrategia de contenido http://bit.ly/9PTcEW En SMM el contenido es el rey

  • http://twitter.com/adrianabombin/status/18985509848 AdrianaBombin

    5 Steps to Winning Fans with Content Strategy – http://bit.ly/aSwV5O

  • http://twitter.com/lukika/status/18985594120 Judy

    5 Steps to Winning Fans on Social Media with Content Strategy: http://j.mp/cMAXEW /via @jeanlucr *Nice!!* RT @2morrowknight @BarryckR

  • http://twitter.com/maura_tomi/status/18985653616 Maura Tomi

    RT @jeanlucr: 5 Steps to Winning Fans on Social Media with Content Strategy. Very interesting http://j.mp/cMAXEW

  • http://twitter.com/mbjorn/status/18985868391 Mary Bjorneby

    5 Steps to Winning Fans with Content Strategy: http://is.gd/dzhiv

  • http://twitter.com/direnfemenino/status/18986129643 Dirigirenfemenino

    RT @tcreativo: Cinco pasos para ganar fans con una estrategia de contenido http://bit.ly/9PTcEW En #SMM el contenido es el rey

  • http://twitter.com/myspyspot/status/18986331360 myspyspot

    RT @tomeuCabrer RT @javiervarela y @tcreativo 5 pasos para ganar fans con estrategia de contenido http://bit.ly/9PTcEW

  • http://twitter.com/robinsauzet/status/18988626362 Robin SAUZET

    RT @jeanlucr: 5 Steps to Winning Fans on Social Media with Content Strategy. Very interesting http://j.mp/cMAXEW

  • http://twitter.com/robinsauzet/status/18988626362 Robin SAUZET

    RT @jeanlucr: 5 Steps to Winning Fans on Social Media with Content Strategy. Very interesting http://j.mp/cMAXEW

  • http://twitter.com/robinsauzet/status/18988626362 Robin SAUZET

    RT @jeanlucr: 5 Steps to Winning Fans on Social Media with Content Strategy. Very interesting http://j.mp/cMAXEW

  • http://twitter.com/lulabueno/status/18989023980 lulabueno

    RT @tcreativo: Cinco pasos para ganar fans con una estrategia de contenido http://bit.ly/9PTcEW En #SMM el contenido es el rey

  • http://twitter.com/lulabueno/status/18989023980 lulabueno

    RT @tcreativo: Cinco pasos para ganar fans con una estrategia de contenido http://bit.ly/9PTcEW En #SMM el contenido es el rey

  • http://twitter.com/lulabueno/status/18989023980 lulabueno

    RT @tcreativo: Cinco pasos para ganar fans con una estrategia de contenido http://bit.ly/9PTcEW En #SMM el contenido es el rey

  • http://twitter.com/mikecorak/status/18989182670 MikeCorak

    RT @jaybaer: 5 Steps to Winning Fans with Content Strategy http://bit.ly/aSwV5O

  • http://twitter.com/mikecorak/status/18989182670 MikeCorak

    RT @jaybaer: 5 Steps to Winning Fans with Content Strategy http://bit.ly/aSwV5O

  • http://twitter.com/mikecorak/status/18989182670 MikeCorak

    RT @jaybaer: 5 Steps to Winning Fans with Content Strategy http://bit.ly/aSwV5O

  • http://twitter.com/bsak/status/18989464502 Barbara R. S.

    5 Steps to Winning Fans with Content Strategy http://bit.ly/ao2CFg via @fruchter #socialmedia #smm

  • http://twitter.com/bsak/status/18989464502 Barbara R. S.

    5 Steps to Winning Fans with Content Strategy http://bit.ly/ao2CFg via @fruchter #socialmedia #smm

  • http://twitter.com/bsak/status/18989464502 Barbara R. S.

    5 Steps to Winning Fans with Content Strategy http://bit.ly/ao2CFg via @fruchter #socialmedia #smm

  • http://twitter.com/jellydigital/status/18989582880 Jelly

    RT @jeanlucr: 5 Steps to Winning Fans on Social Media with Content Strategy. Very interesting http://j.mp/cMAXEW

  • http://twitter.com/jellydigital/status/18989582880 Jelly

    RT @jeanlucr: 5 Steps to Winning Fans on Social Media with Content Strategy. Very interesting http://j.mp/cMAXEW

  • http://twitter.com/jellydigital/status/18989582880 Jelly

    RT @jeanlucr: 5 Steps to Winning Fans on Social Media with Content Strategy. Very interesting http://j.mp/cMAXEW

  • http://twitter.com/angeljsanchez/status/18991299871 angel sanchez

    RT @tcreativo: Cinco pasos para ganar fans con una estrategia de contenido http://bit.ly/9PTcEW En #SMM el contenido es el rey

  • http://twitter.com/angeljsanchez/status/18991299871 angel sanchez

    RT @tcreativo: Cinco pasos para ganar fans con una estrategia de contenido http://bit.ly/9PTcEW En #SMM el contenido es el rey

  • http://twitter.com/angeljsanchez/status/18991299871 angel sanchez

    RT @tcreativo: Cinco pasos para ganar fans con una estrategia de contenido http://bit.ly/9PTcEW En #SMM el contenido es el rey

  • http://twitter.com/socialwayne/status/18991900948 SocialWayne.com Blog

    5 Steps to Winning Fans with Content Strategy http://j.mp/a6r1ww

  • http://twitter.com/socialwayne/status/18991900948 SocialWayne.com Blog

    5 Steps to Winning Fans with Content Strategy http://j.mp/a6r1ww

  • http://twitter.com/socialwayne/status/18991900948 SocialWayne.com Blog

    5 Steps to Winning Fans with Content Strategy http://j.mp/a6r1ww

  • http://twitter.com/juansofa/status/18991978806 juansofa

    RT @lawebint: Cinco pasos para ganar fans con una estrategia de contenido http://bit.ly/9PTcEW En #SMM el contenido es el rey

  • http://twitter.com/juansofa/status/18991978806 juansofa

    RT @lawebint: Cinco pasos para ganar fans con una estrategia de contenido http://bit.ly/9PTcEW En #SMM el contenido es el rey

  • http://twitter.com/juansofa/status/18991978806 juansofa

    RT @lawebint: Cinco pasos para ganar fans con una estrategia de contenido http://bit.ly/9PTcEW En #SMM el contenido es el rey

  • verticalmeasures

    Thanks Mike. I think that #4 is one of the things that many people have trouble grasping in the begining. Great post!

  • verticalmeasures

    Thanks Mike. I think that #4 is one of the things that many people have trouble grasping in the begining. Great post!

  • verticalmeasures

    Thanks Mike. I think that #4 is one of the things that many people have trouble grasping in the begining. Great post!

  • http://twitter.com/pointtopointinc/status/18992665161 Point to Point, Inc.

    HOw you can use content strategy to achieve online marketing success: http://bit.ly/aXTPVK

  • http://twitter.com/jzabalo/status/18992695620 Juantxo Zabalo

    RT @tcreativo Cinco pasos para ganar fans con una estrategia de contenido http://bit.ly/9PTcEW En #SMM el contenido es el rey

  • http://twitter.com/jzabalo/status/18992695620 Juantxo Zabalo

    RT @tcreativo Cinco pasos para ganar fans con una estrategia de contenido http://bit.ly/9PTcEW En #SMM el contenido es el rey

  • http://twitter.com/jzabalo/status/18992695620 Juantxo Zabalo

    RT @tcreativo Cinco pasos para ganar fans con una estrategia de contenido http://bit.ly/9PTcEW En #SMM el contenido es el rey

  • http://twitter.com/rochy5953/status/18992773992 ROCIO BRAVO ALONSO

    5 Steps to Winning Fans with Content Strategy – http://bit.ly/aSwV5O

  • Mike Corak

    Thank you for the comment! I agree, thinking about the types of content (often beyond copy), not just the subject matter, isn't always the first thing that comes to mind when planning for content consumption. Those days are changing quickly however as the media type can dictate success as much as the subject matter itself.

  • Mike Corak

    Thank you for the comment! I agree, thinking about the types of content (often beyond copy), not just the subject matter, isn't always the first thing that comes to mind when planning for content consumption. Those days are changing quickly however as the media type can dictate success as much as the subject matter itself.

  • Mike Corak

    Thank you for the comment! I agree, thinking about the types of content (often beyond copy), not just the subject matter, isn't always the first thing that comes to mind when planning for content consumption. Those days are changing quickly however as the media type can dictate success as much as the subject matter itself.

  • http://twitter.com/borjamartinez/status/18992911052 Borja Martínez

    RT @jzabalo: RT @tcreativo Cinco pasos para ganar fans con una estrategia de contenido http://bit.ly/9PTcEW En #SMM el contenido es el rey

  • http://twitter.com/borjamartinez/status/18992911052 Borja Martínez

    RT @jzabalo: RT @tcreativo Cinco pasos para ganar fans con una estrategia de contenido http://bit.ly/9PTcEW En #SMM el contenido es el rey

  • http://twitter.com/borjamartinez/status/18992911052 Borja Martínez

    RT @jzabalo: RT @tcreativo Cinco pasos para ganar fans con una estrategia de contenido http://bit.ly/9PTcEW En #SMM el contenido es el rey

  • http://www.brosix.com/ Brosix

    great post! I really liked your point about tv versus television.

  • http://www.brosix.com/ Brosix

    great post! I really liked your point about tv versus television.

  • http://www.brosix.com/ Brosix

    great post! I really liked your point about tv versus television.

  • Mike Corak

    Most appreciated. Yes, it's amazing how vernacular changes like that can really improve relevance, consumption, and ultimately results.

  • Mike Corak

    Most appreciated. Yes, it's amazing how vernacular changes like that can really improve relevance, consumption, and ultimately results.

  • Mike Corak

    Most appreciated. Yes, it's amazing how vernacular changes like that can really improve relevance, consumption, and ultimately results.

  • http://twitter.com/javibarrio/status/18993641441 Javier Barrio

    RT @tcreativo: Cinco pasos para ganar fans con una estrategia de contenido http://bit.ly/9PTcEW En #SMM el contenido es el rey

  • http://twitter.com/koldogb/status/18993799859 koldo garcia

    RT @simdalom: Genial! RT @jaybaer: 5 Steps to Winning Fans with Content Strategy http://bit.ly/aSwV5O

  • http://twitter.com/curationstation/status/19001266083 Curation Station

    RT @1MaryJo1: 5 Steps to Winning Fans with Content Strategy – http://bit.ly/aSwV5O

  • http://twitter.com/davidhibbs/status/19001595518 David Hibbs

    Nice post from @MikeCorak: 5 Steps to Winning Fans with Content Strategy http://bit.ly/aSwV5O (via @jaybaer )

  • http://twitter.com/eicg/status/19001963590 eicg

    Check out very smart post and prez frm @MikeCorak on importance of search & social data mining for Content Strategy http://bit.ly/aSwV5O

  • http://twitter.com/socmediaschool/status/19002485031 Social Media School

    Content Strategy – 5 Steps to Winning Fans | Blogging and Content Creation | Social Media Consulting – Convince & Convert http://ht.ly/2dZQX

  • http://twitter.com/jen_nausin/status/19002520537 Jennifer Nausin

    RT @MikeCorak: Honored to be a guest blogger today on C&C-RT @jaybaer: 5 Steps to Winning Fans with Content Strategy http://bit.ly/aSwV5O

  • http://profiles.yahoo.com/u/G75PVNX36JLWWIEKA73JZHFRRI Abby

    Thanks for the post! I've been asking co-workers for suggestions on books/articles about content strategy. Perfect timing! I also think #4 is difficult to grasp for some people. Thanks again for the great information.

  • http://twitter.com/arniek/status/19003225486 Arnie Kuenn

    Good read: RT @MikeCorak: RT @jaybaer: 5 Steps to Winning Fans with Content Strategy http://bit.ly/aSwV5O

  • http://twitter.com/javaj9/status/19003458451 Janine Murray

    And more … RT @justinlevy: RT @jaybaer: 5 Steps to Winning Fans with Content Strategy http://om.ly/okvf

  • http://twitter.com/the_gman/status/19003672873 Gerald Weber

    RT @ArnieK: Good read: RT @MikeCorak: RT @jaybaer: 5 Steps to Winning Fans with Content Strategy http://bit.ly/aSwV5O

  • http://twitter.com/kellycdi/status/19004138170 Kelly FP

    RT @the_gman: RT @ArnieK: Good read: RT @MikeCorak: RT @jaybaer: 5 Steps to Winning Fans with Content Strategy http://bit.ly/aSwV5O

  • http://twitter.com/brendyn/status/19004194960 Brendyn Rucker ✔

    @jaybaear @justinlevy @JAVAJ9 Link is broken: http://om.ly/okvf

  • http://twitter.com/shilpiiz/status/19004284576 Shilpi Bose

    RT @2morrowknight 5 Steps to Winning Fans on Social Media with Content Strategy: http://j.mp/cMAXEW /via @jeanlucr *Nice!!*

  • http://twitter.com/membershipjedi/status/19005136303 Mike Cassidy

    RT @jaybaer: 5 Steps to Winning Fans with Content Strategy http://om.ly/okvf

  • http://twitter.com/rencreative/status/19005324254 Renaissance Creative

    5 Steps to Winning Fans with Content Strategy http://bit.ly/acz90B

  • http://twitter.com/seowebhelp/status/19005334299 Web Designer SEO

    RT @MikeCorak: RT @jaybaer: 5 Steps to Winning Fans with Content Strategy http://bit.ly/aSwV5O

  • http://twitter.com/nateriggs/status/19006257147 Nate Riggs

    RT @jaybaer: 5 Steps to Winning Fans with Content Strategy http://om.ly/okvf

  • Doug

    Agreed! Jumping in without a content strategy or any strategy for that matter usually doesn't get great results. doug – http://www.dougahay.com

  • http://twitter.com/jeffsangeorge/status/19006830578 Jeff SanGeorge

    RT@ jaybaer 5 Steps to Winning Fans with Content Strategy http://om.ly/okvf

  • http://twitter.com/jittergram/status/19008264349 JitterJam

    Define the content demand of your target audience, and plan your content strategy accordingly /via @MikeCorak http://jit.ly/_yEV9H

  • Mike Corak

    You bet, thank you for the comment! Lots of great resources out there – books, blogs and more. Some of my favs include:

    Books – Content Strategy for the Web (Halvorson), Letting Go of the Words (Redish)
    Networks – The Content Strategy LinkedIn group
    Blogs – Here's a great list from Catherine Ventura (@catherinventura): http://www.blogs.com/topten/top-10-content-filled-cont... . I'd also add my local pals http://www.verticalmeasures.com/blog who talk about content and search frequently, and the Junta42 content marketing blog (http://blog.junta42.com/content_marketing_blog).

    Also, you may want to check out the larger deck this post refers to, link at the end.

  • http://twitter.com/pilarbower/status/19010792017 pilarbower

    Great post by @MikeCorak – 5 Steps to Winning Fans with Content Strategy – http://bit.ly/aSwV5O

  • http://twitter.com/rlalita/status/19010894402 Lalita

    “@shilpiiz: RT @2morrowknight 5 Steps to Winning Fans on Social Media with Content Strategy: http://j.mp/cMAXEW /via @jeanlucr *Nice!!*”

  • http://twitter.com/mikecorak/status/19010945635 MikeCorak

    Looks like the site is backup, thanks for your patience! RT @jaybaer: 5 Steps to Winning Fans with Content Strategy http://bit.ly/aSwV5O

  • Stacey4fam

    Great article! Very helpful as our company moves forward with our plan for Social Media. – Thanks Mike!

  • http://twitter.com/auctionexpert/status/19011333279 Sherry Truhlar, CMP

    RT @PamelaGrow: RT @askdebra: RT @mbjorn: 5 Steps to Winning Fans with Content Strategy: http://is.gd/dzhiv

  • Mike Corak

    My pleasure, thank you for the compliment!

  • http://twitter.com/katielance/status/19012039241 Katie Lance

    Great tips! RT @jaybaer: 5 Steps to Winning Fans with Content Strategy http://om.ly/okvf

  • http://twitter.com/webinarwisdom/status/19012956699 Dave Williams

    5 Steps to Winning Fans with Content Strategy http://bit.ly/bNPus7

  • http://twitter.com/grupoghersy/status/19013778353 Grupo Ghersy

    Cinco pasos para ganar fans con una estrategia de contenido http://bit.ly/9PTcEW En #SMM el contenido es el rey vía @tcreativo

  • http://twitter.com/tackyspoons/status/19014019338 Patty Campbell

    It’s Time to Put Content Strategy First, Shiny Objects Second http://bit.ly/arOjq9 GREAT guest post on @jaybaer's blog.

  • http://twitter.com/yerbih/status/19014024998 Yerbih Hernandez

    RT @GrupoGhersy: Cinco pasos para ganar fans con una estrategia de contenido http://bit.ly/9PTcEW En #SMM el contenido es el rey vía @tc …

  • http://twitter.com/jasonfalls/status/19014031588 Jason Falls

    RT @jaybaer: New guest post from @mikecorak on winning fans with content strategy http://om.ly/olpI

  • http://twitter.com/stefanomaggi/status/19014043483 Stefano Maggi

    RT @jaybaer New guest post from @mikecorak on winning fans with content strategy http://om.ly/olpI

  • http://twitter.com/abbygilmore/status/19014066847 Abby Gilmore

    great information. RT @jaybaer: New guest post from @mikecorak on winning fans with content strategy http://om.ly/olpI

  • http://twitter.com/jsonm/status/19014202455 Jason menezes

    RT @jaybaer: New guest post from @mikecorak on winning fans with content strategy http://om.ly/olpI

  • http://twitter.com/shannopop/status/19014284374 Shannon Johnson

    Thx to @MikeCorak for emphasizing how important CONTENT is – RT @jaybaer: 5 Steps to Winning Fans with Content Strategy http://bit.ly/aSwV5O

  • http://twitter.com/soinc/status/19014760150 Jeff Walters

    Like it! RT @MikeCorak: Honored as guest blogger on C&C-RT @jaybaer: 5 Steps to Winning Fans with Content Strategy http://bit.ly/aSwV5O

  • http://profiles.yahoo.com/u/G75PVNX36JLWWIEKA73JZHFRRI Abby

    Thanks for the resources. I actually work at Vertical Measures! Just getting into content strategy myself as an Internet marketing specialist.. looking to learn more and share my knowledge with the team here. Joining the LinkedIn group now. I'm also planning on attending the content strategy meet-ups regularly, my first one was this month's. Thanks again – I'm sure I will see you around.

  • http://twitter.com/vancasavant/status/19015673313 Vanessa Casavant

    RT @tackyspoons: It’s Time to Put Content Strategy First, Shiny Objects Second http://bit.ly/arOjq9 GREAT guest post on @jaybaer's blog.

  • http://twitter.com/karlosrivero/status/19018589742 Charlie

    RT @GrupoGhersy: Cinco pasos para ganar fans con una estrategia de contenido http://bit.ly/9PTcEW En #SMM el contenido es el rey vía @tc …

  • http://twitter.com/carlotitaparis/status/19019259482 Charlotte Bousser

    5 Steps to Winning Fans with Content Strategy – http://bit.ly/aSwV5O

  • http://twitter.com/chris_corak/status/19019800796 Chris Corak

    5 Steps to Winning Fans with Content Strategy – http://bit.ly/aSwV5O

  • http://twitter.com/josephjaramillo/status/19020875169 Joseph Jaramillo

    RT @MikeCorak: Honored to be a guest blogger today on C&C-RT @jaybaer: 5 Steps to Winning Fans with Content Strategy http://bit.ly/aSwV5O

  • http://twitter.com/danavan/status/19020960538 Dana VanDen Heuvel

    5 Steps to Winning Fans with Content Strategy http://dlvr.it/2r0Zq

  • http://twitter.com/streetforce1/status/19021051192 Mike Street

    RT @danavan: 5 Steps to Winning Fans with Content Strategy http://dlvr.it/2r0Zq

  • http://twitter.com/sproutcontent/status/19021290258 Sprout Content

    Time to Put Content Strategy 1st, Shiny Objects 2nd RT @jaybaer 5 Steps to Winning Fans w #ContentStrategy http://bit.ly/aSwV5O

  • http://twitter.com/cindykimpr/status/19021880096 Cindy Kim

    RT @MikeCorak: Honored to be a guest blogger today on C&C-RT @jaybaer: 5 Steps to Winning Fans with Content Strategy http://bit.ly/aSwV5O

  • http://twitter.com/steveology/status/19023461357 Steve Farnsworth

    Content Strategy – 5 Steps to Winning Fans http://ow.ly/2e6K0

  • http://twitter.com/ropchock/status/19024118376 Pat Ropchock

    RT @Junta42: RT @brandonacox: 5 Steps to Winning Fans with Content Strategy – http://bit.ly/aSwV5O

  • http://twitter.com/michelelinn/status/19024517504 Michele Linn

    5 Steps to Winning Fans with Content Strategy via @jaybaer: http://bit.ly/aSwV5O

  • http://twitter.com/calibergroup/status/19024637963 The Caliber Group

    RT @justinlevy: RT @jaybaer: 5 Steps to Winning Fans with Content Strategy http://om.ly/okvf

  • http://twitter.com/hksully/status/19025687117 Heidi Sullivan

    RT @jaybaer New guest post from @mikecorak on winning fans with content strategy http://om.ly/olpI

  • http://twitter.com/sietsema/status/19025873155 sietsema

    Excellent guest post on C&C blog from @mikecorak on winning fans with content strategy http://om.ly/olpI (via @jaybaer)

  • http://twitter.com/jeffreypruitt/status/19026530417 Jeffrey Pruitt

    5 Steps to Winning Fans with Content Strategy – http://bit.ly/aSwV5O

  • http://twitter.com/matchbox_inc/status/19026909752 Matchbox Inc

    RT @Steveology: Content Strategy – 5 Steps to Winning Fans http://ow.ly/2e6K0

  • http://twitter.com/arkarthick/status/19027096473 A.R.Karthick

    5 Steps to Winning Fans on Social Media with Content Strategy. Very interesting http://j.mp/cMAXEW // RT @jeanlucr #SM

  • http://twitter.com/camary/status/19027312772 Mary Correia-Moreno

    Great read! It’s Time to Put Content Strategy First, Shiny Objects Second http://bit.ly/arOjq9

  • http://twitter.com/jennjchoi/status/19027316680 Jennifer J Choi

    5 Steps to Winning Fans with Content Strategy (by @mikecorak via @jaybaer) http://bit.ly/d3gXXe

  • http://twitter.com/tallwave/status/19027427374 Tallwave

    RT @jaybaer: 5 Steps to Winning Fans with Content Strategy http://bit.ly/aSwV5O

  • http://twitter.com/lattesc/status/19027993652 Carrie Schneider

    Content Strategy – 5 Steps to Winning Fans | Blogging and Content …: I agree, thinking about the types of conten… http://bit.ly/aj8BK9

  • http://twitter.com/diofavatas/status/19028724429 Dio Favatas

    RT @jaybaer: 5 Steps to Winning Fans with Content Strategy http://bit.ly/aSwV5O

  • http://twitter.com/itanaite/status/19029057772 ireri camarena

    - 5 Steps to Winning Fans @jorgecisca http://ow.ly/2e6K0

  • http://twitter.com/mbjorn/status/19029353119 Mary Bjorneby

    Thanks @pamelagrow, @askdebra, @auctionexpert, @TheClineGroup, @RodneyStack: 5 Steps to Winning Fans w/ Content Strategy: http://is.gd/dzhiv

  • http://twitter.com/jeffhurt/status/19029445988 Jeff Hurt

    5 Steps to Winning Fans with Content Strategy by @mikecorak http://ow.ly/2e5W4

  • http://twitter.com/mikecorak/status/19031668489 MikeCorak

    32 Likes and 193 RTs, thanks for your support today! RT @jaybaer: 5 Steps to Winning Fans with Content Strategy http://bit.ly/aSwV5O

  • http://twitter.com/joemanna/status/19033424707 Joseph Manna (Joe)

    RT @jaybaer: 5 Steps to Winning Fans with Content Strategy http://bit.ly/aSwV5O [g/b @mikecorak] <– Excellent tips and advice!

  • http://twitter.com/pamkozelka/status/19033815555 Pam

    RT @SPROUTcontent: Put Content Strategy 1st, Shiny Objects 2nd RT @jaybaer 5 Steps to Winning Fans w #ContentStrategy http://bit.ly/aSwV5O

  • http://twitter.com/sociallylogical/status/19037515296 Christine Yee

    RT @jaybaer: 5 Steps to Winning Fans with Content Strategy http://bit.ly/aSwV5O

  • http://twitter.com/pops131/status/19037986446 pops

    Content Strategy – 5 Steps to Winning Fans http://shar.es/mVdvL

  • http://twitter.com/thisismolotov/status/19040630964 MOLOTOV

    Strategy is the name of the game! 5 steps from @jaybaer to win fans! http://bit.ly/bUZCR0

  • http://twitter.com/sweta_s_patel/status/19051362587 Sweta Patel

    5 Steps to Winning Fans with Content Strategy http://bit.ly/aSwV5O #content #strategy #smo

  • http://twitter.com/seo_profit/status/19051854965 Diana

    5 Steps to Winning Fans with Content Strategy http://bit.ly/aSwV5O #content #strategy #smo http://goo.gl/fb/Aoyon

  • http://twitter.com/seo_profit/status/19054135972 Diana

    5 Steps to Winning Fans with Content Strategy http://bit.ly/aSwV5O #content #strategy #smo http://goo.gl/fb/Aoyon http://goo.gl/fb/HyxM7

  • http://twitter.com/thomaisy/status/19054797921 Thomas Tam

    RT @jaybaer: New guest post from @mikecorak on winning fans with content strategy http://om.ly/olpI

  • http://twitter.com/masismore/status/19060710127 Michael Sarles

    5 Steps to Winning Fans on Social Media with Content Strategy: http://j.mp/cMAXEW /via @jeanlucr *Nice!!* via @2morrowknight @shilpiiz

  • http://twitter.com/gemmawent/status/19065751629 Red Cube Marketing

    5 Steps to Winning Fans | Blogging and Content Creation http://ow.ly/2e4RB

  • http://twitter.com/seymoreglass/status/19066148225 Roxanne N. Jordan

    RT @jeanlucr: 5 Steps to Winning Fans on Social Media with Content Strategy. Very interesting http://j.mp/cMAXEW

  • http://twitter.com/carolverity/status/19067745034 Carol Mann

    RT @gemmawent: 5 Steps to Winning Fans | Blogging and Content Creation http://ow.ly/2e4RB

  • http://twitter.com/onlineresults/status/19067958343 OnlineResults

    RT @jaybaer: Winning fans with content strategy http://om.ly/olpI – goed bruikbare tips, zij het erg Amerikaans geschreven

  • http://twitter.com/clemenshackl/status/19071229255 clemenshackl

    RT @gemmawent: 5 Steps to Winning Fans | Blogging and Content Creation http://ow.ly/2e4RB

  • http://twitter.com/frankierolph/status/19074972661 Frankie Rolph

    RT @GemmaWent: 5 Steps to Winning Fans | Blogging and Content Creation http://ow.ly/2e4RB – Another great Article

  • http://twitter.com/bpollard/status/19077365047 Brett Pollard

    Content Strategy – 5 steps to winning fans: Convince & Convert http://ow.ly/2ei7q

  • http://twitter.com/intersection1/status/19079093426 Mark Smiciklas

    5 Steps to Winning Fans with Content Straegy – Convince & Convert http://ow.ly/2ei28

  • http://twitter.com/mikecorak/status/19079658044 MikeCorak

    Thanks again for the opportunity @jaybaer: 5 Steps to Winning Fans with Content Strategy http://bit.ly/aSwV5O #contentstrategy

  • http://twitter.com/leeodden/status/19079679651 Lee Odden

    RT @MikeCorak: Thanks again for the opportunity @jaybaer: 5 Steps to Winning Fans with Content Strategy http://bit.ly/aSwV5O #contentstr …

  • http://twitter.com/tomtrush/status/19080457917 Tom Trush

    RT @jaybaer: 5 Steps to Winning Fans with Content Strategy http://bit.ly/aSwV5O

  • http://twitter.com/marcseyon/status/19081956915 Marc Seyon

    It’s Time to Put Content Strategy First, Shiny Objects Second says @jaybaer http://bit.ly/aAttBP

  • http://twitter.com/stefanpollack/status/19082126819 Stefan Pollack

    Nice post from @MikeCorak on @jaybaer blog: 5 Steps to Winning Fans with Content Strategy http://bit.ly/aSwV5O

  • http://twitter.com/danaeng/status/19082198990 dana engelbert

    RT @jaybaer: 5 Steps to Winning Fans with Content Strategy http://bit.ly/aSwV5O

  • http://twitter.com/allenkristina/status/19082791422 Kristina Allen

    RT @marcseyon It’s Time to Put Content Strategy First, Shiny Objects Second says @jaybaer http://bit.ly/aAttBP

  • Craig Pretzinger

    That was one great article. Thanks for the great insight. My company seeks to utilize effective social media and online marketing strategies and this article is a goldmine of ideas and processes.

  • http://twitter.com/treehousei/status/19089865750 TreeHouseInteractive

    Like this one from @MikeCorak on "5 Steps to Winning Fans with Content Strategy" http://bit.ly/aWdpuh

  • http://twitter.com/inceptresults/status/19095900078 Incept

    5 Steps to Winning Fans with Content Strategy http://ht.ly/2euDY

  • http://twitter.com/richardlol/status/19096304414 Richard Sheffield

    Time to Put Content Strategy First, Shiny Objects Second – @jaybaer #ContentStrategy http://bit.ly/aSwV5O

  • http://twitter.com/rssirteubal/status/19097362515 Ignacio

    5-steps-to-winning-fans-with-content-strategy/: http://bit.ly/9Ukvgd

  • Mike Corak

    Thanks for the compliment Craig. Convince and Convert is always packed with great insights.

  • http://twitter.com/igsupplies/status/19216717939 IG Digital Supplies

    5 Steps to Winning Fans with Content Strategy http://bit.ly/aSwV5O #SM

  • http://twitter.com/flagbiznews/status/19217701632 Flagstaff Biz News

    RT @jaybaer: New guest post from @mikecorak on winning fans with content strategy http://om.ly/olpI

  • http://twitter.com/dava123/status/19220123323 Dava Gallardo

    gracias @jhondasilva 5 Steps to Winning Fans with Content Strategy – http://bit.ly/aSwV5O se los recomiendo @mabu88 @todocine

  • http://twitter.com/mschechter/status/19225354041 Michael Schechter

    5 Steps to Winning Fans with Content Strategy http://instapaper.com/zNx4z0mt

  • http://twitter.com/grt2studios/status/19232663865 GRT2Studios

    Great article by @mikecourak about content strategy on @jaybaer's blog – nice work http://bit.ly/bNPus7

  • http://twitter.com/grt2studios/status/19232663865 GRT2Studios

    Great article by @mikecourak about content strategy on @jaybaer's blog – nice work http://bit.ly/bNPus7

  • http://twitter.com/mikemccready/status/19233732847 MikeMcCready

    5 Steps to Winning Fans with Content Strategy http://bit.ly/avik59

  • http://twitter.com/mikemccready/status/19233732847 MikeMcCready

    5 Steps to Winning Fans with Content Strategy http://bit.ly/avik59

  • http://twitter.com/ubervu/status/19242761967 ubervu

    RT @jaybaer: 5 Steps to Winning Fans with Content Strategy http://bit.ly/aSwV5O

  • http://twitter.com/ubervu/status/19242761967 ubervu

    RT @jaybaer: 5 Steps to Winning Fans with Content Strategy http://bit.ly/aSwV5O

  • http://twitter.com/tonyradosevic/status/19242950012 Tony Radosevic

    RT: @KandaceHudspeth: Importance of search & social data mining 4 Content Strategy@MikeCorak http://bit.ly/aSwV5O” #erww #b2bso

  • http://twitter.com/internetcoachfr/status/19243018692 sadie harris

    5 Steps to Winning Fans with Content Strategy http://bit.ly/9q3RWG

  • http://twitter.com/mmesocialmedia/status/19243052702 sadie harris

    5 Steps to Winning Fans with Content Strategy http://bit.ly/9q3RWG

  • http://twitter.com/edhartigan/status/19243196031 Ed Hartigan

    5 Steps to Winning Fans with Content Strategy http://ow.ly/2eVWD

  • http://twitter.com/unicornrw/status/19243358361 Rebecca Williams

    RT @EdHartigan: 5 Steps to Winning Fans with Content Strategy http://ow.ly/2eVWD #bmeurope

  • http://twitter.com/ashread14/status/19243464052 Ash Read

    RT @EdHartigan: 5 Steps to Winning Fans with Content Strategy http://ow.ly/2eVWD

  • http://twitter.com/brettpohlman/status/19254571934 Brett Pohlman

    RT @jaybaer: 5 Steps to Winning Fans with Content Strategy http://bit.ly/aSwV5O

  • http://twitter.com/ronateshian/status/19260467701 RonAteshian

    5 Steps to Winning Fans with Content Strategy http://bit.ly/9zlZod

  • http://twitter.com/sadiemharris/status/19294860191 Sadie Harris

    5 Steps to Winning Fans with Content Strategy http://bit.ly/9q3RWG

  • http://twitter.com/tracyekraft/status/19375381457 Tracy Kraft

    5 Steps to Winning Fans with Content Strategy – http://bit.ly/aSwV5O

  • Steve J.

    Great post Mike. One thing that may be as important for a company as listening to its customers is making sure they have alignment internally on their own business objectives. It seems to me that the iideal situation occurs when a company can make progress on its goals while providing customers with content that what they want hear in a format that they're used to seeing. Ulimately, that's the goal of any company's content strategy, wouldn't you agree?

    Steve — http://www.3pointcommunications.com

  • http://twitter.com/marketingfltr/status/19442292227 Marketing Filter

    RT @jaybaer 5 Steps to Winning Fans with Content Strategy http://bit.ly/9vgTX1

  • http://twitter.com/aeringuy/status/19443031437 Aerin Guy

    RT @jaybaer: 5 Steps to Winning Fans with Content Strategy http://bit.ly/9vgTX1

  • http://twitter.com/kaufmanwithak/status/19443227180 Alex Kaufman

    More simple and informative info from the AZ. RT @jaybaer: 5 Steps to Winning Fans with Content Strategy http://bit.ly/9vgTX1

  • http://twitter.com/inman_tim/status/19443447788 Tim Smith

    RT @jaybaer: 5 Steps to Winning Fans with Content Strategy http://bit.ly/9vgTX1

  • http://twitter.com/dronlund/status/19445598984 Don Ronlund

    5 Steps to Winning Fans with Content Strategy http://bit.ly/aSwV5O RT @jaybaer

  • http://twitter.com/igsupplies/status/19447509771 IG Digital Supplies

    5 Steps to Winning Fans: http://bit.ly/94aYtY #SM #Blogging

  • http://twitter.com/rinforsideweb/status/19450258665 Rinforside web

    5 Steps to Winning Fans with #Content Strategy http://bit.ly/aSwV5O #articles #writing

  • http://twitter.com/kenbanks/status/19455193927 Ken Banks

    5 Steps to Winning #Fans with Content Strategy http://ow.ly/2g6cB

  • http://twitter.com/kenbanks/status/19455193927 Ken Banks

    5 Steps to Winning #Fans with Content Strategy http://ow.ly/2g6cB

  • http://twitter.com/kenbanks/status/19455193927 Ken Banks

    5 Steps to Winning #Fans with Content Strategy http://ow.ly/2g6cB

  • http://twitter.com/kenbanks/status/19455193927 Ken Banks

    5 Steps to Winning #Fans with Content Strategy http://ow.ly/2g6cB

  • http://twitter.com/kenbanks/status/19455193927 Ken Banks

    5 Steps to Winning #Fans with Content Strategy http://ow.ly/2g6cB

  • http://twitter.com/kenbanks/status/19455193927 Ken Banks

    5 Steps to Winning #Fans with Content Strategy http://ow.ly/2g6cB

  • http://twitter.com/gabymenta/status/19455231272 GAby Menta

    5 Steps to Winning #Fans with Content Strategy http://ow.ly/2g6d7

  • http://twitter.com/pacelineconsult/status/19457326508 Paceline Consulting

    RT @SocialNetDaily
    5 Steps to Winning #Fans with Content Strategy http://ow.ly/2g6d7

  • Mike Corak

    I definitely agree Steve – great insight. Through the planning process, goals and objectives should always be a focus of the conversation to ensure the strategy developed aligns target audience demand with the desired outcome. Further, ongoing content creation efforts must be measured against and held to the success metrics identified in the plan.

  • Mike Corak

    I definitely agree Steve – great insight. Through the planning process, goals and objectives should always be a focus of the conversation to ensure the strategy developed aligns target audience demand with the desired outcome. Further, ongoing content creation efforts must be measured against and held to the success metrics identified in the plan.

  • Mike Corak

    I definitely agree Steve – great insight. Through the planning process, goals and objectives should always be a focus of the conversation to ensure the strategy developed aligns target audience demand with the desired outcome. Further, ongoing content creation efforts must be measured against and held to the success metrics identified in the plan.

  • Mike Corak

    I definitely agree Steve – great insight. Through the planning process, goals and objectives should always be a focus of the conversation to ensure the strategy developed aligns target audience demand with the desired outcome. Further, ongoing content creation efforts must be measured against and held to the success metrics identified in the plan.

  • Mike Corak

    I definitely agree Steve – great insight. Through the planning process, goals and objectives should always be a focus of the conversation to ensure the strategy developed aligns target audience demand with the desired outcome. Further, ongoing content creation efforts must be measured against and held to the success metrics identified in the plan.

  • http://twitter.com/migstan/status/19458223830 Sonny Miguel Tan

    5 Steps to Winning Fans with Content Strategy – http://bit.ly/aSwV5O

  • http://twitter.com/pathi_m/status/19496575997 Pathi M. Graf

    RT @jeanlucr: 5 Steps to Winning Fans on Social Media with Content Strategy. Very interesting http://j.mp/cMAXEW

  • http://twitter.com/sweta_s_patel/status/19521485097 Sweta Patel

    5 Steps to Winning Fans with Content Strategy http://bit.ly/9vgTX1 #strategy #socialmedia #smo

  • http://twitter.com/sweta_s_patel/status/19521485097 Sweta Patel

    5 Steps to Winning Fans with Content Strategy http://bit.ly/9vgTX1 #strategy #socialmedia #smo

  • http://twitter.com/sweta_s_patel/status/19521485097 Sweta Patel

    5 Steps to Winning Fans with Content Strategy http://bit.ly/9vgTX1 #strategy #socialmedia #smo

  • http://twitter.com/sweta_s_patel/status/19521485097 Sweta Patel

    5 Steps to Winning Fans with Content Strategy http://bit.ly/9vgTX1 #strategy #socialmedia #smo

  • http://twitter.com/sweta_s_patel/status/19521485097 Sweta Patel

    5 Steps to Winning Fans with Content Strategy http://bit.ly/9vgTX1 #strategy #socialmedia #smo

  • http://twitter.com/foodsho/status/19521963069 Mark Moreno

    RT @sweta_s_patel: 5 Steps to Winning Fans with Content Strategy http://bit.ly/9vgTX1 #strategy #socialmedia #smo

  • http://twitter.com/foodsho/status/19521963069 Mark Moreno

    RT @sweta_s_patel: 5 Steps to Winning Fans with Content Strategy http://bit.ly/9vgTX1 #strategy #socialmedia #smo

  • http://twitter.com/foodsho/status/19521963069 Mark Moreno

    RT @sweta_s_patel: 5 Steps to Winning Fans with Content Strategy http://bit.ly/9vgTX1 #strategy #socialmedia #smo

  • http://twitter.com/foodsho/status/19521963069 Mark Moreno

    RT @sweta_s_patel: 5 Steps to Winning Fans with Content Strategy http://bit.ly/9vgTX1 #strategy #socialmedia #smo

  • http://twitter.com/foodsho/status/19521963069 Mark Moreno

    RT @sweta_s_patel: 5 Steps to Winning Fans with Content Strategy http://bit.ly/9vgTX1 #strategy #socialmedia #smo

  • http://twitter.com/anainthemoon/status/19553644607 Ana Palmeirim

    5 Steps to Winning Fans with Content Strategy – http://bit.ly/aSwV5O

  • http://twitter.com/vincentveenstra/status/19575175490 Vincent Veenstra

    Erg belangrijk. SEA en Social media tools gebruiken voor content optimalisatie http://bit.ly/bNPus7

  • http://twitter.com/woodwardoge/status/19577250994 Woodward Oge

    5 Steps to Winning Fans with Content Strategy http://ow.ly/2gBOX

  • http://twitter.com/lynnpholman/status/19591788221 Lynn Holman

    Interesting presentation on determining what your consumers want to drive content strategy http://bit.ly/ahG30l

  • http://twitter.com/lynnpholman/status/19591788221 Lynn Holman

    Interesting presentation on determining what your consumers want to drive content strategy http://bit.ly/ahG30l

  • http://twitter.com/stanrcarlberg/status/19593887190 Stan R. Carlberg

    5 steps to winning fans with content strategy. http://bit.ly/ddWoqx #in #contentstrategy

  • http://twitter.com/theesuite/status/19594610040 Dennis Baker

    5 Steps to Winning Fans with Content Strategy – http://bit.ly/aSwV5O

  • http://twitter.com/wardandrews/status/19595673513 Ward Andrews

    RT @jaybaer @mikecorak: 5 Steps to Winning Fans with Content Strategy http://bit.ly/aSwV5O

  • http://twitter.com/mikecorak/status/19620329062 MikeCorak

    RT @jaybaer: 5 Steps to Winning Fans with Content Strategy http://bit.ly/9vgTX1

  • http://twitter.com/erikabarbosa/status/19620518598 Erika Barbosa

    RT @jaybaer: 5 Steps to Winning Fans with Content Strategy http://bit.ly/9vgTX1

  • http://twitter.com/wpblackbelt/status/19651815838 Wordpress Jedi

    Content Strategy – 5 Steps to Winning Fans http://ow.ly/2gUrY

  • http://twitter.com/jasoncrown/status/19657634493 Jason Crown

    5 Steps to Winning Fans with Content Strategy http://ow.ly/2gF9K

  • http://twitter.com/vocus/status/19665123217 Frank Strong

    "Put Content Strategy First, Shiny Objects Second" http://bit.ly/9D7go6 @jaybaer

  • http://twitter.com/insidersgroup/status/19665365567 Todd Post

    RT @jaybaer "Put Content Strategy First, Shiny Objects Second" http://bit.ly/9D7go6 /via @Vocus

  • http://twitter.com/jbaldovino/status/19673463113 Jonathan Baldovino

    5 Steps to Winning Fans with Content Strategy http://bit.ly/cpV4x4 #socialmedia

  • http://twitter.com/etrigue/status/19674998383 Jim Meyer, GM/VP

    Agreed. "It’s Time to Put Content Strategy First, Shiny Objects Second." http://bit.ly/bNPus7

  • http://twitter.com/tamaragielen/status/19684103019 Tamara Gielen

    RT @jaybaer: 5 Steps to Winning Fans with Content Strategy http://bit.ly/aSwV5O

  • http://twitter.com/elwirakotowska/status/19725464035 elwira kotowska

    5 Steps to Winning Fans with Content Strategy http://ow.ly/2hqdV

  • http://twitter.com/gowebsolutions Go Web Solutions

    Thanks Mike. This gave me a lot to think about. I was toying with the idea of polling clients on what they would like us to blog about, and really wasn't considering other ways to analyze demand. This also works nicely for identifying presentation topics :) Could you hear my “duh”?

    Joey @ http://www.gowebsolutions.com

  • http://twitter.com/pattersonbach/status/19763181831 Patterson Bach

    #Content is king, so don’t delay in developing your #content #strategy. http://bit.ly/bNPus7

  • http://twitter.com/interviewangel/status/19817845501 Brent Peterson

    5 Steps to Winning Fans with Content Strategy – by @MikeCorak http://bit.ly/aSwV5O via @jaybaer

  • http://twitter.com/l00_is/status/19837885779 Jean-Louis D’Hondt

    "It’s Time to Put Content Strategy First, Shiny Objects Second" > Good article about Content Strategy http://bit.ly/aSwV5O

  • http://twitter.com/laurengispanski/status/19901991159 Lauren Gispanski

    "#Content is king." Develop your #content #strategy. http://bit.ly/bNPus7

  • http://twitter.com/laurengispanski/status/19902045856 Lauren Gispanski

    "#Content is king." Develop your #content #strategy. #PR #Marketing #SM http://bit.ly/bNPus7

  • http://twitter.com/curiosity_rules/status/19932856325 Curiosity Rules

    RT @WoodwardOge: 5 Steps to Winning Fans with Content Strategy http://ow.ly/2gBOX

  • http://twitter.com/bcotier/status/20053073070 Bonnie Cotier

    Read this awhile ago… Concise and clear: RT @jaybaer: 5 Steps to Winning Fans with Content Strategy http://bit.ly/aSwV5O

  • http://twitter.com/matthewfay/status/20059102317 Mat Fay

    RT @jaybaer: 5 Steps to Winning Fans with Content Strategy http://bit.ly/aSwV5O

  • http://twitter.com/cherylstephens/status/20079544250 Cheryl Stephens

    A plain language consultant could have told them this 20 years ago. http://tinyurl.com/plain3 Seriously. Even before the genre developed.

  • http://twitter.com/othersidegroup/status/20176387176 Other Side Group

    5 Steps to Winning Fans with Content Strategy http://fb.me/D61vifJl

  • http://twitter.com/othersidegroup/status/20176387176 Other Side Group

    5 Steps to Winning Fans with Content Strategy http://fb.me/D61vifJl

  • http://twitter.com/othersidegroup/status/20176387176 Other Side Group

    5 Steps to Winning Fans with Content Strategy http://fb.me/D61vifJl

  • http://twitter.com/othersidegroup/status/20176387176 Other Side Group

    5 Steps to Winning Fans with Content Strategy http://fb.me/D61vifJl

  • http://twitter.com/jeffhurt/status/20250028571 Jeff Hurt

    5 Steps to Winning Fans with Content Strategy by @mikecorak http://ow.ly/2knA1

  • http://twitter.com/socialmediafltr/status/20250058658 Social Media Filter

    RT @JeffHurt 5 Steps to Winning Fans with Content Strategy by @mikecorak http://ow.ly/2knA1

  • http://twitter.com/marketingfltr/status/20250059020 Marketing Filter

    RT @JeffHurt 5 Steps to Winning Fans with Content Strategy by @mikecorak http://ow.ly/2knA1

  • http://twitter.com/wttcdeals/status/20250573319 WTTC.com

    RT @JeffHurt: 5 Steps to Winning Fans with Content Strategy by @mikecorak http://ow.ly/2knA1

  • http://twitter.com/pfurey/status/20252777183 Patrick Furey

    Content Strategy – 5 Steps to Winning Fans http://ow.ly/2kAeh

  • http://twitter.com/stephanietilton/status/20303725828 Stephanie Tilton

    5 Steps to Winning Fans with Content Strategy by @mikecorak via @jaybaer http://ht.ly/2kEKA

  • http://twitter.com/cbwhittemore/status/20304012633 CB Whittemore

    RT @StephanieTilton: 5 Steps to Winning Fans with Content Strategy by @mikecorak via @jaybaer http://ht.ly/2kEKA

  • http://twitter.com/rinforsideweb/status/22206494066 Rinforside web

    5 Steps to Winning Fans with #Content Strategy http://bit.ly/aSwV5O #writing #articles

  • letstalkandchat

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  • juandecop

    Incredible post.

    http://descargar-ares.org/