Content Marketing, Guest Posts, Blogging and Content Creation

Are You Growing Enough Voices

I’m back from my family vacation in Canada. While I was away, Convince & Convert featured 11 guest blog posts from friends, clients, and colleagues. Some of the guest writers blog on occasion at their own sites. None of them blog routinely.

You might expect that this blog that has been written almost entirely by me for two years would experience a bit of a lull during this period, as different authors with less blogging experience took over.

You would be entirely wrong.

Instead, traffic here on Convince & Convert is actually UP since I went on vacation. Visits are up. Page views are up. Retweets are up. RSS subscriptions are up.

First of all, tremendous thanks to the incredible team of guest bloggers who did an amazing job keeping the content fresh, and the conversation lively.

Second, this circumstance raises an important question: Are You Growing Your Voices?

are you growing enough voices Are You Growing Enough VoicesCertainly, there is a benefit to creating content on a daily basis. Whether it’s blog posts, video blogs, Powerpoint presentations, podcasts, haiku, or graffiti art, practice makes the production process easier. But, it doesn’t make the ideas any better. Don’t mistake experience for expertise. Those words are often used interchangeably, but they are not the same. The former is based on repetition, the latter on mastery. Blogging every day doesn’t make you a better thinker or consultant, it makes you faster at WordPress formatting.

Spread the Love

It’s easy to fall into the trap of relying on one or a few persons in your organization to be the content creation mules. They like it. They’re pretty good at it. Nobody else is that eager to wear the thorny blogging crown. But remember, every successful content creator starts the same way – with no audience, and a blinking cursor. Chris Brogan started with zero posts and zero readers. Same with Gary Vaynerchuk, who started his uber-popular video blog because he’s not a very good writer. Before Permission Marketing, how much audience did Seth Godin have?

To continue invigorating your content, you have to always be recruiting new voices. They’ll bring a different perspective, tonality, and topical focus to your content initiatives. What I really appreciated about the C&C guest bloggers is that almost across-the-board they wrote about topics that I never would have thought to have tackled. I couldn’t write Katie Van Domelan’s post about social media listening tools. I don’t have the chops to write Mike Corak’s piece on the role of language in content marketing. Josh Lysne contributed a social marketing management process (and companion document) that I’d never seen. Indra Gardiner covered social media law in a way that I cannot. Mike Cassidy made me (and a lot of other people) think differently about the intersection of social media strategy, and business objectives. And so on.

Whether it’s finding other people in your company to contribute an occasional post, recruiting guest bloggers from within your industry, or encouraging your customers to let you interview them for a podcast, make finding and supporting new content creators a mandatory part of your content marketing strategy. It will pay off.

How have you found and incorporated new voices into your content? The comments are yours.

Related
  • http://twitter.com/sfsmjobshoot/status/19643141321 JobShoots

    Are You Growing Enough Voices http://bit.ly/dgebWH #news #socialmedia

  • http://twitter.com/sfsocialmedia/status/19643143612 JobShoots

    Are You Growing Enough Voices http://bit.ly/dgebWH #news #socialmedia

  • http://twitter.com/24sevenseo/status/19643728128 SEO

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  • http://twitter.com/thewhirlers/status/19643730738 The Whirlers

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  • http://twitter.com/redactedtv/status/19643778231 {redactedmedia}

    #mktg Are You Growing Enough Voices – I'm back from my family vacation in Canada. While I was away, Convince & Conve… http://ht.ly/18jclS

  • http://twitter.com/webstratagem/status/19643778113 Patrick Calero

    #mktg Are You Growing Enough Voices – I'm back from my family vacation in Canada. While I was away, Convince & Conve… http://ht.ly/18jclR

  • http://twitter.com/kdrewien/status/19643815429 Kathy Drewien

    Social Biz: Are You Growing Enough Voices http://ow.ly/18jbY6

  • http://twitter.com/aronstevenson/status/19643816007 Aron Stevenson

    Are You Growing Enough Voices – I'm back from my family vacation in Canada. While I was away, Convince & Convert fea… http://ow.ly/18jbXR

  • http://twitter.com/hotinmarketing/status/19643835321 Hot In Marketing

    Are You Growing Enough Voices | Blogging and Content Creation | Social Media Consulting – Convince & Convert http://tinyurl.com/34dyvvv

  • http://twitter.com/berpelding/status/19643877443 Brad

    Are You Growing Enough Voices – I’m back from my family vacation in Canada. While I was away, Convince & C… http://ow.ly/18jbrc

  • http://twitter.com/mmesocialmedia/status/19645874847 sadie harris

    Are You Growing Enough Voices http://bit.ly/9vWhaw

  • http://twitter.com/mmesocialmedia/status/19645874847 sadie harris

    Are You Growing Enough Voices http://bit.ly/9vWhaw

  • http://twitter.com/mmesocialmedia/status/19645874847 sadie harris

    Are You Growing Enough Voices http://bit.ly/9vWhaw

  • http://twitter.com/sadiemharris/status/19646281892 Sadie Harris

    Are You Growing Enough Voices http://bit.ly/9vWhaw

  • http://twitter.com/sadiemharris/status/19646281892 Sadie Harris

    Are You Growing Enough Voices http://bit.ly/9vWhaw

  • http://twitter.com/sadiemharris/status/19646281892 Sadie Harris

    Are You Growing Enough Voices http://bit.ly/9vWhaw

  • http://twitter.com/juergens/status/19647458739 Doris Juergens

    RT @jaybaer: Are You Growing Enough Voices http://bit.ly/dx4Eb3 (More info on guest bloggers…must be summer!)

  • http://twitter.com/juergens/status/19647458739 Doris Juergens

    RT @jaybaer: Are You Growing Enough Voices http://bit.ly/dx4Eb3 (More info on guest bloggers…must be summer!)

  • http://twitter.com/juergens/status/19647458739 Doris Juergens

    RT @jaybaer: Are You Growing Enough Voices http://bit.ly/dx4Eb3 (More info on guest bloggers…must be summer!)

  • http://twitter.com/lauraclick/status/19651119381 Laura Click

    Are You Growing Enough Voices – a great post about utilizing guest bloggers from @jaybaer: http://bit.ly/awS92o

  • http://bazaarvoice.com/blog Ian Greenleigh

    Jay-

    Inviting, commissioning and curating content that expands the relevance of your blog to its readers is the part of engagement that's not talked about enough, IMO. Because you are tapping into the expertise AND networks of other people, so the result is greater than anything you can do on your own. Cheers to another great post.

  • http://twitter.com/kevynf/status/19652851241 Kevyn Faulkenberry

    Are You Growing Enough Voices – http://bit.ly/dx4Eb3 Good article on PitchEngine for releases.

  • http://twitter.com/internetcoachfr/status/19653691579 sadie harris

    Are You Growing Enough Voices http://bit.ly/9vWhaw

  • http://twitter.com/mpulfer89 Michael Pulfer

    Not only inviting content, but also nurturing the relationship in a mentor/mentee relationship wherever possible is incredibly important to me. I would be nowhere without the help I have received from various committed individuals throughout my life.

  • http://twitter.com/elhathaway/status/19661686151 Erin Hathaway

    RT @JasonFalls: I love experiments. @jaybaer shares what sharing your voice does to your blog audience. Awesome ideas: http://ar.gy/0Lp

  • http://twitter.com/braundoug/status/19662112157 Doug Braun

    Are You Growing Enough Voices: http://bit.ly/dBgLgv – Good points from @jaybaer about our own bloggers

  • http://twitter.com/jasonpinto/status/19662426474 Jason Pinto

    Oooh, @JayBaer comes back swinging! Great post: "Are You Growing Enough Voices" – http://ilnk.me/3816

  • http://twitter.com/randylewiskemp/status/19662679938 Randy Kemp

    Are You Growing Enough Voices http://bit.ly/b38ca1

  • http://twitter.com/clintonbon/status/19662867130 Clinton Bonner

    RT @JasonFalls: I love experiments. @jaybaer shares what sharing your voice does to your blog audience. Awesome ideas: http://ar.gy/0Lp

  • http://twitter.com/cnmoody/status/19662941107 Chris Moody

    Great read. RT @jaybaer: Are You Growing Enough Voices http://bit.ly/dx4Eb3

  • http://twitter.com/tenorsteve/status/19662957272 Steven Storer

    RT @randylewiskemp: Are You Growing Enough Voices http://bit.ly/b38ca1

  • http://twitter.com/freya3377/status/19663110186 Freya Fatema Rehman

    RT @JasonFalls: I love experiments. @jaybaer shares what sharing your voice does to your blog audience. Awesome ideas: http://ar.gy/0Lp

  • http://twitter.com/nskuba/status/19663344611 Nicole Skuba

    RT @JasonFalls: I love experiments. @jaybaer shares what sharing your voice does to your blog audience. Awesome ideas: http://ar.gy/0Lp

  • ginidietrich

    Jay – we've also learned this lesson over at Spin Sucks. While I did a nice job of building a growing a culture as the sole author, and I managed to put out some decent content, when we launched the blog to the next level of multiple authors and varying voices, our traffic has gone through the roof. I'm with Ian – when you tap into the expertise and networks of other people, the value is astronomical. Great reminder about varying your content and asking your super smart friends for help!

  • http://twitter.com/bigbellay/status/19667962770 Terry

    Are You Growing Enough Voices? Find new content creators! http://bit.ly/dx4Eb3 @jaybaer

  • http://twitter.com/cargillcreative/status/19668096366 Bob Cargill

    A good question — and great post — by @jaybaer… "Are You Growing Enough Voices" http://bit.ly/dhTN3j

  • http://twitter.com/davidfinch/status/19670388904 David Finch

    Are You Growing Enough Voices http://ow.ly/18jtuI

  • http://twitter.com/suzannevara/status/19676853174 Suzanne Vara

    RT @jaybaer: Are you growing enough voices? http://bit.ly/cTpNKU

  • http://twitter.com/coreytyhurst/status/19677465063 Corey Tyhurst

    Awesome Article RT @jaybaer: Are you growing enough voices? http://bit.ly/cTpNKU

  • http://twitter.com/joshspeters/status/19677899396 Josh Shua Peters

    RT @jaybaer: Are you growing enough voices? http://bit.ly/cTpNKU

  • http://twitter.com/john_d_fisher/status/19678557956 John D. Fisher

    "make finding and supporting new content creators a mandatory part of your content marketing strategy" http://ow.ly/2hjDM @jaybaer

  • Mail4eellis

    I admire that you not only acknowledge but also embrace the value of your guest bloggers' different gifts. You, sir, *get* it. It takes multiple voices to create harmony and bring out subtle nuances that escalate musical impact.

    I will continue to read your blog for many reasons, the least of which is this: to get mentally tickled by such clever turns of phrase as “content creation mules”.

    My best to you,
    EJ Ellis

  • http://www.convinceandconvert.com jaybaer

    Ha! Thanks EJ. My goal is to twist and torture the language wherever possible. All in an effort to drive my Mom the English teacher crazy. Thanks for the kind words. Much appreciated.

  • http://twitter.com/nataliemlue/status/19680531765 Natalie Lue (NML)

    Are You Growing Enough Voices http://j.mp/buy4SF <great reminder re dynamic content & guest blogging

  • http://twitter.com/maddiegrant Maddie Grant

    Funny you should post this today, I was just talking to a friend about your guest post series, saying I thought it was great to read some new voices and I was thinking of doing something similar for when I go on vacation in a few days. Really loved it!

  • http://www.convinceandconvert.com jaybaer

    Thanks Maddie. All the credit goes to the guest posters. I'm actually thinking about having one or two guest posts weekly, if I can get enough and keep the quality high.

  • http://www.convinceandconvert.com jaybaer

    Interesting. I didn't realize you started off more narrow Gini. Thanks for ratifying my thinking here.

  • http://www.convinceandconvert.com jaybaer

    The networks is a big plus. All the guest bloggers have different followers etc. than me. Some overlap of course, but it introduces the blog to new people, which is a huge bonus.

  • http://twitter.com/xspond/status/19683161410 Xspond Incorporated

    RT @jaybaer: When it comes to content creation, why more is more: http://bit.ly/cTpNKU

  • http://twitter.com/robert_rose/status/19683207681 Robert Rose

    Wow was this good —> RT @jaybaer Are you growing enough voices? http://bit.ly/cTpNKU

  • http://twitter.com/brianrieger/status/19683866235 Brian Rieger

    RT @Robert_Rose: Wow was this good —> RT @jaybaer Are you growing enough voices? http://bit.ly/cTpNKU

  • http://twitter.com/bduhon/status/19684038109 Bryant Duhon

    Great advice hard/fun to do too RT @Robert_Rose: Wow was this good —> RT @jaybaer Are you growing enough voices? http://bit.ly/cTpNKU

  • http://twitter.com/michelelinn/status/19684388832 Michele Linn

    Wow was this good —> RT @jaybaer Are you growing enough voices? http://bit.ly/cTpNKU via @Robert_Rose

  • http://twitter.com/fxpowers/status/19684888635 Frank X. Powers

    RT @jaybaer: Are You Growing Enough Voices http://bit.ly/dx4Eb3 That's a productive vacation.

  • http://twitter.com/rapril/status/19684962788 Richard April

    RT @michelelinn: Wow was this good —> RT @jaybaer Are you growing enough voices? http://bit.ly/cTpNKU via @Robert_Rose

  • http://twitter.com/ellistweet/status/19686097314 EJ Ellis

    "Content creation mules" LOVE this very clever turn of phrase from @jaybaer's blog: http://bit.ly/b38ca1

  • http://twitter.com/stephenapp/status/19686920117 Stephen App

    This is 1 reason I think student blogging works. #sm RT @jaybaer: When it comes to content creation, why more is more: http://bit.ly/cTpNKU

  • http://twitter.com/maddiegrant/status/19687511518 Maddie Grant

    [yes awesome!] Are You Growing Enough Voices? http://bit.ly/cfwSeS

  • http://twitter.com/ginidietrich/status/19689220486 Gini Dietrich

    Does your blog offer enough voices asks @jaybaer? http://bit.ly/aftAc2

  • http://twitter.com/delwilliams/status/19689542829 Delores Williams

    RT @ginidietrich: Does your blog offer enough voices asks @jaybaer? http://bit.ly/aftAc2

  • http://twitter.com/nateriggs/status/19689766420 Nate Riggs

    RT @jaybaer: Are You Growing Enough Voices http://bit.ly/dx4Eb3

  • http://twitter.com/socialmktg_am/status/19694600122 Ann Marie Bland

    Interesting perspective: Are You Growing Enough Voices http://bit.ly/dx4Eb3 RT @jaybaer

  • http://twitter.com/d_breshears/status/19694710436 David Breshears

    Reading: RT @jaybaer: Are You Growing Enough Voices http://bit.ly/dx4Eb3

  • http://twitter.com/maddiegrant Maddie Grant

    I am 100% sure you will be able to, based on the quality of your recent guests. I have 4 regular monthly guest posters on SocialFishing, one for each week of the month, each having a particular angle to discuss regarding social media and associations/nonprofits, and it's rounded out the blog really beautifully. Made it better than we could ever do on our own!

  • http://twitter.com/wittlake/status/19712301624 Eric Wittlake

    This may be my favorite post yet from @jaybaer. Great example right from his blog http://j.mp/97UYda

  • http://twitter.com/marketermikee/status/19735052585 Mike Ellis

    RT @ginidietrich: Does your blog offer enough voices asks @jaybaer? http://bit.ly/aftAc2

  • http://twitter.com/oliviahill77/status/19736114741 Olivia Hill

    Are You Growing Enough Voices http://ow.ly/2hrEd

  • http://twitter.com/terametric/status/19748883833 Terametric

    RT @jaybaer: Are You Getting Your Voice Heard??? http://bit.ly/dx4Eb3

  • http://twitter.com/lancasterbiz/status/19750646904 Lanc. Business News

    "Blogging every day doesn’t make you a better thinker or consultant, it makes you faster at WordPress formatting." http://kudz.us/dfsn2x

  • http://twitter.com/2cre8/status/19753478854 Kathy Meyer

    Interesting perspective: Are You Growing Enough Voices http://bit.ly/dx4Eb3 RT @jaybaer @SocialMktg_AM

  • http://twitter.com/howellmarketing/status/19753777775 Amy D. Howell

    “@2cre8: Interesting perspective: Are You Growing Enough Voices http://bit.ly/dx4Eb3 RT @jaybaer @SocialMktg_AM

  • http://twitter.com/scotthepburn/status/19753844278 Scott Hepburn

    RT @HowellMarketing: Interesting perspective: Are You Growing Enough Voices http://bit.ly/dx4Eb3 RT @jaybaer @SocialMktg_AM

  • http://twitter.com/joepolidoro/status/19850015408 Joe Polidoro

    For those about to blog (part II): Invite guest bloggers http://bit.ly/aO018S

  • http://twitter.com/sadiemharris/status/19679066720 Sadie Harris

    Are You Growing Enough Voices http://bit.ly/9vWhaw

  • http://twitter.com/4orcedigital/status/20165607788 4ORCE Digital

    Are You Growing Enough Voices? http://ow.ly/2iXMK

  • http://twitter.com/devseo/status/20218886675 Alex Hall

    Are You Growing Enough Voices – http://su.pr/4qUhAd

  • http://twitter.com/lindsayfultz/status/20406692082 Lindsay Fultz

    Love it. RT @maddiegrant [yes awesome!] Are You Growing Enough Voices? http://bit.ly/cfwSeS #blogging #marketing

  • http://twitter.com/mkt150/status/21354871350 Marketing 150

    Via @jaybaer http://bit.ly/ci44MY
    Are You Growing Enough Voices

  • letstalkandchat

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