Community Management, Digital Marketing, Guest Posts, Social Media Case Studies, Brand Communities, PR 20

Tying Together Social Media and Corporate Social Responsibility

laura hall Tying Together Social Media and Corporate Social ResponsibilityGuest post by Laura Hall, Managing Partner at PainePR. She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing.

As the world continues to watch the devastation caused by the BP oil spill, it shines the light much brighter on the impact that major companies have on society while increasing consumer concerns about business practices.

Build Your Defense Shield

corporate social responsibility Tying Together Social Media and Corporate Social ResponsibilityEspecially in times of crisis, it’s a company’s obligation to be as open and transparent as possible, as well as to communicate most expeditiously to those consumers impacted. The most efficient way to do this today is online. Yet before a crisis erupts, no matter what the root of the issue, companies should cushion themselves by leveraging the good work they’re already doing. Building a network of supporters over time that aligns with a company’s values and actions only help protect a company in times of trouble.

Take a look at the company’s philanthropic endeavors and cause-related initiatives, especially in the area of Corporate Social Responsibility (CSR). There are a few straightforward social media strategies that companies should implement to highlight their commitment to corporate social responsibility (CSR) to help build their social media shield and gain supporters.

Don’t be Shy. Share it!

If a company is “doing good,” don’t be shy about talking about it. The taboo of never tooting your own horn with a press release about your good deeds clearly has crumbled in corporate America, and companies today are not only promoting philanthropy through social networks, they’re building unique Facebook pages and Twitter profiles for these important programs. All in the spirit of sharing good news, companies have a huge opportunity to ride the high wave of CSR through social media, spread the word, amplify their cause(s) and galvanize powerful network of friends.

Be Committed to CSR

As mentioned, it’s critical to be transparent when it comes to a company’s CSR program, especially when harnessing social networking platforms. By transparent, I mean keep it real and no lip service. Online consumers are savvy and being open and communicative is vital to reputation management.

Showcase the strides that the company has made for the cause, whether this means funds donated, awareness raised, consumers reached, beneficiaries helped, communities improved, etc. Highlight the company’s long-term commitment and that of its supporters and partners. Rally third-party endorsers to help share your stories.

A good example of a company’s CSR successes is Target® with its long-standing commitment to schools and education. Most recently, Target partnered with Search Institute® to develop the ‘Turn Summer Play into Summer Learning’ series on its Facebook page, which provides parents with fun, weekly tips to help their child’s mind stay active during the summer with research on how it makes a positive impact on child development. While demonstrating the company’s commitment to education, Target also created a local solution to a national issue by personally connecting with parents through a timely and innovative social media campaign.

Seek to Engage

As the adage goes, “there’s power in numbers” and social media provides companies – who actively engage – with an influential, built-in network of passionate consumers that become followers of a brand when interested in what it’s doing. One way to build a following and keep them involved is by deploying a fun, creative way for supporters to participate and share with online friends.

Future Friendly Challenge Tying Together Social Media and Corporate Social ResponsibilityFor a real-world case of this strategy, take a look at Future Friendly – a program developed by Procter & Gamble (P&G) to help consumers save energy, conserve water and reduce waste. As part of the program’s social media initiative, it created ‘The Future Friendly Challenge’ on Facebook, which encouraged participation by offering each follower:
• A P&G donation of one day of clean drinking water to Children’s Safe Drinking Water
• A pledge to commit to saving energy, conserving water or reducing waste for 90 days
• A custom app to post participation in ‘The Challenge’ to their Facebook wall and their friends’ home pages
• Tool to challenge their friends, send a page invitation and share their ‘Challenge’ tips with others based on their experiences

Through this simple Facebook strategy, this online initiative generated strong ROE (Return On Engagement) over just a few months:
• More than 20,000 followers have taken the challenge and committed to saving energy, water or reducing waste for 90 days – this translates to over 20,000 days of clean drinking water donated
• More than 7,000 posts have been made by supports with their tips and experiences on how to save energy, conserve water and reduce waste
• There is an active and engaged community among the nearly 48,000 followers

These two examples are CSR social media strategies that have undoubtedly amplified the good actions of these companies all while generating droves of supporters. From raising awareness, to connecting with consumers in the way they want to engage and fostering positive action, leveraging CSR in the social media world can strengthen consumer trust and loyalty, encourage followers (and their friends) to take action and participate, and put a halo over the brand that dives in.

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  • http://twitter.com/trinetizen/status/17858161126 Julian Matthews

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  • http://twitter.com/webpro360 WebPro360

    And, it's not just about businesses 'tooting' their own horn. Mentioning – or even featuring – corporate involvement is an effective means to raise awareness and need, especially for lesser-known (but equally deserving) charities and causes. Great thoughts, Laura!

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  • http://mediafunnel.com Derek

    CSR is another form of cause marketing, IMO, and the sooner that companies fully embrace social media to further their social/sustainability message, the better. It's another opportunity to tell and share stories. Great post!

    Cheers

  • http://twitter.com/ideagov/status/17880127519 Alan W. Silberberg

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  • danperez

    Laura, you've made several good points, especially with the Target & P&G examples. However, statistics show that such use of social media is still not widely utilized by most companies. Ultimately, until ROE (Return On Engagement) = the ROI of implementing a company-wide social media initiative (the cost of training, training materials, etc), most companies will still be dragging their feet when it comes to CSR social media strategies.

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  • http://twitter.com/greenprcrap/status/17882624360 Green PR Crap

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  • http://twitter.com/bobfine/status/17882636401 Robert Fine

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  • http://twitter.com/desireew/status/17883832479 Desiree Wolfe

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  • http://twitter.com/normannaylor/status/17884027165 Norman Naylor

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  • http://twitter.com/hungrycook/status/17884590033 Ana Cruz

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  • http://twitter.com/hoogs/status/17884592249 hoogs

    @keava check this one out – how going social can amplify csr efforts http://bit.ly/abno26

  • http://twitter.com/grmeyer/status/17884834779 Greg Meyer

    @ashleyjablow here's a nice article on CSR and social media http://bit.ly/cmCu4L

  • http://twitter.com/celesahorvath/status/17884880832 Celesa Horvath

    "Build your Defense Shield" – sounds like Star Trek, but really it's about #socialmedia and #CSR: http://bit.ly/94GLmo

  • http://twitter.com/celesahorvath/status/17884880832 Celesa Horvath

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  • http://twitter.com/pnutbtrjelee/status/17884889761 Trish Bower

    RT @jaybaer: Tying Together Social Media and Corporate Social Responsibility http://bit.ly/bCdmSY

  • http://twitter.com/pnutbtrjelee/status/17884889761 Trish Bower

    RT @jaybaer: Tying Together Social Media and Corporate Social Responsibility http://bit.ly/bCdmSY

  • http://twitter.com/rockinrobync/status/17884891815 Robyn Cobb

    RT @jaybaer: Tying Together Social Media and Corporate Social Responsibility http://bit.ly/bCdmSY

  • http://twitter.com/rockinrobync/status/17884891815 Robyn Cobb

    RT @jaybaer: Tying Together Social Media and Corporate Social Responsibility http://bit.ly/bCdmSY

  • http://twitter.com/topsy_100/status/17885428688 Top ★ 100

    Tying Together Social Media and Corporate Social Responsibility | Guest Posts | Social Media Consulting – Convince… http://bit.ly/d4EOaO

  • http://twitter.com/topsy_100/status/17885428688 Top ★ 100

    Tying Together Social Media and Corporate Social Responsibility | Guest Posts | Social Media Consulting – Convince… http://bit.ly/d4EOaO

  • http://twitter.com/jackieaugustine/status/17885526168 Jackie Augustine

    Tying Together Social Media and Corporate Social Responsibility – http://bit.ly/bCdmSY

  • http://twitter.com/jackieaugustine/status/17885526168 Jackie Augustine

    Tying Together Social Media and Corporate Social Responsibility – http://bit.ly/bCdmSY

  • http://twitter.com/ronaldcoyle/status/17885649660 Ronald Coyle

    How going social can amplify your Corporate Social Responsibility (CSR) efforts – http://tinyurl.com/23xx7ks

  • http://twitter.com/jeanmerrie6/status/17885945876 Jean Simmons

    RT @jaybaer: Tying Together Social Media and Corporate Social Responsibility http://bit.ly/bCdmSY

  • http://twitter.com/brentdcampbell/status/17886017148 Brent Campbell

    How to use Social Media to communicate Corporate Social Responsibility – http://bit.ly/bCdmSY

  • http://twitter.com/braundoug/status/17886092812 Doug Braun

    Tying Together Social Media and Corporate Social Responsibility: http://bit.ly/9goJ2Y by @LauraHall

  • http://twitter.com/derekmarkham/status/17886254386 Derek Markham

    Tying Together Social Media and Corporate Social Responsibility http://bit.ly/c9ml0S from @jaybaer's blog #CSR

  • http://twitter.com/henryalzamora/status/17886568073 Henry Alzamora

    How going social can amplify your CSR efforts http://bit.ly/cBQ36y

  • http://twitter.com/davidcoethica/status/17886779394 David Connor

    RT @celesahorvath: "Build your Defense Shield" – sounds like Star Trek, but really it's about #socialmedia and #CSR: http://bit.ly/94GLmo

  • http://twitter.com/theradioranch/status/17886831105 Famous Radio Ranch

    RT @jaybaer: Tying Together Social Media and Corporate Social Responsibility http://om.ly/nZqI

  • http://twitter.com/danielemathras/status/17886847335 Daniele Mathras

    Tying Together Social Media and Corporate Social Responsibility – http://bit.ly/bCdmSY

  • http://twitter.com/shannonkharvey/status/17886953723 Shannon Harvey

    Tying Together Social Media and Corporate Social Responsibility – http://bit.ly/bCdmSY

  • http://twitter.com/blogdudes/status/17887073217 DudeBlogYourBusiness

    RT @jaybaer: Tying Together Social Media and Corporate Social Responsibility http://bit.ly/bCdmSY – it can only do you good!

  • http://twitter.com/blogdudes/status/17887073217 DudeBlogYourBusiness

    RT @jaybaer: Tying Together Social Media and Corporate Social Responsibility http://bit.ly/bCdmSY – it can only do you good!

  • http://twitter.com/blogdudes/status/17887073217 DudeBlogYourBusiness

    RT @jaybaer: Tying Together Social Media and Corporate Social Responsibility http://bit.ly/bCdmSY – it can only do you good!

  • http://twitter.com/rhondabannard/status/17887235176 Inspired Connections

    Nice guest post by @laurahall on @jaybaer's site: "Tying Together Social Media and Corporate Social Responsibility http://om.ly/nZqI #csr

  • http://twitter.com/rhondabannard/status/17887235176 Inspired Connections

    Nice guest post by @laurahall on @jaybaer's site: "Tying Together Social Media and Corporate Social Responsibility http://om.ly/nZqI #csr

  • http://twitter.com/susan_m_b/status/17887286128 Susan M B

    "Build your Defense Shield" – sounds like Star Trek, but really it's about #socialmedia and #CSR: http://bit.ly/94GLmo via @celesahorvath

  • http://twitter.com/susan_m_b/status/17887286128 Susan M B

    "Build your Defense Shield" – sounds like Star Trek, but really it's about #socialmedia and #CSR: http://bit.ly/94GLmo via @celesahorvath

  • http://twitter.com/edelmanvan/status/17887423268 Edelman Vancouver

    Nice article on Tying Together Social Media and Corporate Social Responsibility http://ow.ly/27ImW (via @LauraHall @jaybaer)

  • http://twitter.com/moniquew/status/17888731276 monique watkins

    RT @jaybaer Tying Together Social Media and Corporate Social Responsibility http://bit.ly/asrqfE #csr

  • http://twitter.com/moniquew/status/17889060514 monique watkins

    correction: RT @LauraHall Tying Together Social Media and Corporate Social Responsibility http://bit.ly/asrqfE #csr

  • http://twitter.com/fredsko/status/17889172994 Fred Skoler

    RT @jaybaer: Tying Together Social Media and Corporate Social Responsibility http://bit.ly/bCdmSY well done!

  • http://twitter.com/jbhester/status/17890323823 Joe Bob Hester

    Tying Together Social Media and Corporate Social Responsibility http://bit.ly/abno26

  • http://twitter.com/franceandrea/status/17890341155 Andrea France

    Great post on transparency in CSR. RT @jaybaer: Tying Together Social Media and Corporate Social Responsibility http://bit.ly/bCdmSY

  • http://twitter.com/parissab/status/17890406184 Parissa Behnia

    Tying Together Social Media and Corporate Social Responsibility – http://bit.ly/bCdmSY

  • http://twitter.com/prkcmo/status/17890904813 Lindsay Shannon

    PR+Social RT @jaybaer: Great guest post by @LauraHall – Tying Together Social Media and Corporate Social Responsibility http://om.ly/naVR

  • http://twitter.com/prkcmo/status/17890904813 Lindsay Shannon

    PR+Social RT @jaybaer: Great guest post by @LauraHall – Tying Together Social Media and Corporate Social Responsibility http://om.ly/naVR

  • http://twitter.com/reidigitalmedia/status/17890984886 rei digital media

    RT @PRKCMO: PR+Social RT @jaybaer: Great guest post by @LauraHall – Tying Together SM and Corporate Social Responsibility http://om.ly/naVR

  • http://twitter.com/reidigitalmedia/status/17890984886 rei digital media

    RT @PRKCMO: PR+Social RT @jaybaer: Great guest post by @LauraHall – Tying Together SM and Corporate Social Responsibility http://om.ly/naVR

  • http://twitter.com/marion_l/status/17891431337 Marion Lepretre

    Tying Together Social Media and Corporate Social Responsibility
    http://ping.fm/QUcd9

  • http://twitter.com/marion_l/status/17891431337 Marion Lepretre

    Tying Together Social Media and Corporate Social Responsibility
    http://ping.fm/QUcd9

  • http://twitter.com/csrwire/status/17892524099 CSRwire

    RT @jaybaer: Tying Together Social Media and Corporate Social Responsibility http://bit.ly/bCdmSY

  • http://twitter.com/randymatheson/status/17893049698 Randy Matheson

    RT @jaybaer: Tying Together Social Media and Corporate Social Responsibility http://om.ly/nZqI

  • http://twitter.com/jodimaas/status/17893320502 Jodi Mallow Maas

    Tying Together #SocialMedia and Corporate Social Responsibility
    http://bit.ly/ca2r9N

  • http://twitter.com/susanmcp1/status/17893959498 Susan McPherson

    Reading: RT @CSRwire RT @jaybaer: Tying Together Social Media and Corporate Social Responsibility http://bit.ly/bCdmSY

  • http://twitter.com/susanmcp1/status/17893959498 Susan McPherson

    Reading: RT @CSRwire RT @jaybaer: Tying Together Social Media and Corporate Social Responsibility http://bit.ly/bCdmSY

  • http://twitter.com/mollycgaines/status/17895370232 Molly Carter Gaines

    Great tips: Tying Together Social Media and Corporate Social Responsibility http://bit.ly/cXoovE (@jaybaer)

  • http://twitter.com/mollycgaines/status/17895370232 Molly Carter Gaines

    Great tips: Tying Together Social Media and Corporate Social Responsibility http://bit.ly/cXoovE (@jaybaer)

  • http://twitter.com/mollycgaines/status/17895370232 Molly Carter Gaines

    Great tips: Tying Together Social Media and Corporate Social Responsibility http://bit.ly/cXoovE (@jaybaer)

  • http://twitter.com/mollycgaines/status/17895370232 Molly Carter Gaines

    Great tips: Tying Together Social Media and Corporate Social Responsibility http://bit.ly/cXoovE (@jaybaer)

  • http://twitter.com/mollycgaines/status/17895370232 Molly Carter Gaines

    Great tips: Tying Together Social Media and Corporate Social Responsibility http://bit.ly/cXoovE (@jaybaer)

  • http://twitter.com/mollycgaines/status/17895370232 Molly Carter Gaines

    Great tips: Tying Together Social Media and Corporate Social Responsibility http://bit.ly/cXoovE (@jaybaer)

  • http://twitter.com/iamepic/status/17895427031 EPIC

    If a company is “doing good,” don’t be shy about talking about it. http://bit.ly/abno26 #corporateresponsibility #socialnetworking

  • http://twitter.com/iamepic/status/17895427031 EPIC

    If a company is “doing good,” don’t be shy about talking about it. http://bit.ly/abno26 #corporateresponsibility #socialnetworking

  • http://twitter.com/iamepic/status/17895427031 EPIC

    If a company is “doing good,” don’t be shy about talking about it. http://bit.ly/abno26 #corporateresponsibility #socialnetworking

  • http://twitter.com/hexanine/status/17895427775 Hexanine

    If a company is “doing good,” don’t be shy about talking about it. http://bit.ly/abno26 #corporateresponsibility #socialnetworking

  • http://twitter.com/hexanine/status/17895427775 Hexanine

    If a company is “doing good,” don’t be shy about talking about it. http://bit.ly/abno26 #corporateresponsibility #socialnetworking

  • http://twitter.com/iamepic/status/17895427031 EPIC

    If a company is “doing good,” don’t be shy about talking about it. http://bit.ly/abno26 #corporateresponsibility #socialnetworking

  • http://twitter.com/iamepic/status/17895427031 EPIC

    If a company is “doing good,” don’t be shy about talking about it. http://bit.ly/abno26 #corporateresponsibility #socialnetworking

  • http://twitter.com/iamepic/status/17895427031 EPIC

    If a company is “doing good,” don’t be shy about talking about it. http://bit.ly/abno26 #corporateresponsibility #socialnetworking

  • http://twitter.com/hexanine/status/17895427775 Hexanine

    If a company is “doing good,” don’t be shy about talking about it. http://bit.ly/abno26 #corporateresponsibility #socialnetworking

  • http://twitter.com/hexanine/status/17895427775 Hexanine

    If a company is “doing good,” don’t be shy about talking about it. http://bit.ly/abno26 #corporateresponsibility #socialnetworking

  • http://twitter.com/hexanine/status/17895427775 Hexanine

    If a company is “doing good,” don’t be shy about talking about it. http://bit.ly/abno26 #corporateresponsibility #socialnetworking

  • http://twitter.com/hexanine/status/17895427775 Hexanine

    If a company is “doing good,” don’t be shy about talking about it. http://bit.ly/abno26 #corporateresponsibility #socialnetworking

  • http://twitter.com/erinhuizenga/status/17895428374 Erin Huizenga

    If a company is “doing good,” don’t be shy about talking about it. http://bit.ly/abno26 #corporateresponsibility #socialnetworking

  • http://twitter.com/webyogi/status/17895428720 yvette bordley

    RT @jaybaer: Tying Together Social Media and Corporate Social Responsibility http://om.ly/nZqI

  • http://twitter.com/webyogi/status/17895428720 yvette bordley

    RT @jaybaer: Tying Together Social Media and Corporate Social Responsibility http://om.ly/nZqI

  • http://twitter.com/erinhuizenga/status/17895428374 Erin Huizenga

    If a company is “doing good,” don’t be shy about talking about it. http://bit.ly/abno26 #corporateresponsibility #socialnetworking

  • http://twitter.com/webyogi/status/17895428720 yvette bordley

    RT @jaybaer: Tying Together Social Media and Corporate Social Responsibility http://om.ly/nZqI

  • http://twitter.com/erinhuizenga/status/17895428374 Erin Huizenga

    If a company is “doing good,” don’t be shy about talking about it. http://bit.ly/abno26 #corporateresponsibility #socialnetworking

  • http://twitter.com/erinhuizenga/status/17895428374 Erin Huizenga

    If a company is “doing good,” don’t be shy about talking about it. http://bit.ly/abno26 #corporateresponsibility #socialnetworking

  • http://twitter.com/webyogi/status/17895428720 yvette bordley

    RT @jaybaer: Tying Together Social Media and Corporate Social Responsibility http://om.ly/nZqI

  • http://twitter.com/webyogi/status/17895428720 yvette bordley

    RT @jaybaer: Tying Together Social Media and Corporate Social Responsibility http://om.ly/nZqI

  • http://twitter.com/webyogi/status/17895428720 yvette bordley

    RT @jaybaer: Tying Together Social Media and Corporate Social Responsibility http://om.ly/nZqI

  • http://twitter.com/suewickes/status/17895627829 Sue Wickes

    Tying Together Social Media and Corporate Social Responsibility – http://bit.ly/bCdmSY

  • http://twitter.com/suewickes/status/17895627829 Sue Wickes

    Tying Together Social Media and Corporate Social Responsibility – http://bit.ly/bCdmSY

  • http://twitter.com/suewickes/status/17895627829 Sue Wickes

    Tying Together Social Media and Corporate Social Responsibility – http://bit.ly/bCdmSY

  • http://twitter.com/tdukcom/status/17897886678 Jackie Northedge

    Tying Together Social Media and Corporate Social Responsibility … http://bit.ly/apD3tD

  • http://twitter.com/inceptresults/status/17899218199 Incept

    "Tying Together Social Media and Corporate Social Responsibility" from @jaybaer http://ht.ly/27zjt

  • http://twitter.com/cortfurniture/status/17899762231 CORT Furniture

    “Tying Together Social Media & Corporate Social Responsibility” http://go.cort.com/2h via @laurahall. If you read 1 post today, this is it!!

  • http://twitter.com/alin_b826/status/17900138373 Alin_B

    RT @jaybaer: Great guest post by @LauraHall – Tying Together Social Media and Corporate Social Responsibility http://om.ly/naVR

  • http://twitter.com/socialstrateg/status/17900148984 SocialStrategies

    RT @jaybaer: Some great insight from @LauraHall about social media and corporate social responsibility http://om.ly/nazT

  • http://twitter.com/alin_b826/status/17900524920 Alin_B

    RT @jaybaer: Some great insight from @LauraHall about social media and corporate social responsibility http://om.ly/nazT

  • http://twitter.com/soyculto/status/17901139473 Sebastien Yanni

    Been reading: Tying Together Social Media and Corporate Social Responsibility http://bit.ly/by7xkS

  • http://twitter.com/__fury/status/17901155992 fury

    Facebook : Tying Together Social Media and Corporate Social Responsibility | Guest Posts | Social Media Consulting… http://bit.ly/9BKzTu

  • http://twitter.com/__fury/status/17901155992 fury

    Facebook : Tying Together Social Media and Corporate Social Responsibility | Guest Posts | Social Media Consulting… http://bit.ly/9BKzTu

  • http://twitter.com/__fury/status/17901155992 fury

    Facebook : Tying Together Social Media and Corporate Social Responsibility | Guest Posts | Social Media Consulting… http://bit.ly/9BKzTu

  • http://twitter.com/intersection1/status/17902947482 Mark Smiciklas

    RT @jaybaer: Some great insight from @LauraHall about social media and corporate social responsibility http://om.ly/nazT

  • http://twitter.com/intersection1/status/17902947482 Mark Smiciklas

    RT @jaybaer: Some great insight from @LauraHall about social media and corporate social responsibility http://om.ly/nazT

  • http://twitter.com/barbandersonams/status/17903453101 Barb Anderson

    This is what we need – RT @jaybaer: Tying Together Social Media and Corporate Social Responsibility http://bit.ly/bCdmSY #social media

  • http://twitter.com/kenwork57/status/17909288259 kenwork57

    Tying social media + CSR. Smart thoughts from @LauraHall who's guest-posting for @Jaybaer http://bit.ly/d2tkf6

  • http://twitter.com/kenwork57/status/17909288259 kenwork57

    Tying social media + CSR. Smart thoughts from @LauraHall who's guest-posting for @Jaybaer http://bit.ly/d2tkf6

  • http://twitter.com/kathyoreilly/status/17909806033 Kathy O’Reilly

    Good read from @jaybaer – Tying Together Social Media and Corporate Social Responsibility: http://mnstr.me/bqpJI2

  • http://twitter.com/kbessie2qu/status/17910036167 Bessie

    http://bit.ly/ccM6hF Tying Together Social Media and Corporate Social Responsibility | Guest Posts | Social Media Consulting – Convince

  • http://twitter.com/keewood/status/17910476523 Kevin Wood

    RT @jaybaer: Some great insight from @LauraHall about social media and corporate social responsibility http://om.ly/nazT

  • http://twitter.com/ashleyjablow/status/17915705056 Ashley Jablow

    Thanks for sharing – good case studies! RT @grmeyer: @ashleyjablow here's a nice article on #CSR and social media http://bit.ly/cmCu4L

  • http://twitter.com/pops131/status/17926219538 jan radish

    Tying Together Social Media and Corporate Social Responsibility Social Media Consulting – Convince & Convert http://shar.es/mUSsp

  • Anne

    Social media is gaining so much momentum that so it’s becoming a if you can’t beat ‘em join ‘em scenario. Not to mention there are more benefits from using social networking sites showing every day. Employees are going to find a way around the policy and CIOs or IT departments should try to find a happy medium where some social media apps will be blocked and some left accessible. Palo Alto Networks created a new software that any IT department would be interested in. Here’s a whitepaper they created: http://bit.ly/d2NZRp

  • http://twitter.com/mktgcorporate/status/17931748204 Marketing Corporate

    [EN] Les médias sociaux, des outils particulièrement adaptés à la #RSE http://bit.ly/cra8Iz

  • http://twitter.com/mktgcorporate/status/17931748204 Marketing Corporate

    [EN] Les médias sociaux, des outils particulièrement adaptés à la #RSE http://bit.ly/cra8Iz

  • http://twitter.com/ibm_retail_nl/status/17932088035 IBM Retail NL

    RT @jaybaer: Some great insight from @LauraHall about social media and corporate social responsibility http://om.ly/nazT

  • http://twitter.com/danieljoerg/status/17932365284 danieljoerg

    Good read: Tying together social media and CSR http://icio.us/pyqvj3

  • http://twitter.com/cristinariesen/status/17933499390 Cristina Riesen

    RT @danieljoerg Good read: Tying together social media and CSR http://icio.us/pyqvj3

  • http://twitter.com/jeffreyhogue/status/17934513542 Jeffrey Hogue

    RT @dstangis: Tying Together Social Media and Corporate Social Responsibility – http://bit.ly/bCdmSY #CSR

  • http://twitter.com/ingredients4csr/status/17934514176 Danisco

    RT @dstangis: Tying Together Social Media and Corporate Social Responsibility – http://bit.ly/bCdmSY #CSR

  • http://twitter.com/julia_lovett/status/17935166714 Julia Lovett

    RT @dstangis: Tying Together Social Media and Corporate Social Responsibility – http://bit.ly/bCdmSY #CSR

  • http://twitter.com/jayoatway/status/17936970983 Jay Oatway

    Do Gooders: Tying Together Social Media and Corporate Social Responsibility – http://bit.ly/d4sSRd

  • http://twitter.com/socialmediafltr/status/17937361606 Social Media Filter

    RT @JayOatway Do Gooders: Tying Together Social Media and Corporate Social Responsibility – http://bit.ly/d4sSRd

  • http://twitter.com/socialmediafltr/status/17937361606 Social Media Filter

    RT @JayOatway Do Gooders: Tying Together Social Media and Corporate Social Responsibility – http://bit.ly/d4sSRd

  • http://twitter.com/socialmediafltr/status/17937361606 Social Media Filter

    RT @JayOatway Do Gooders: Tying Together Social Media and Corporate Social Responsibility – http://bit.ly/d4sSRd

  • http://twitter.com/mqtodd/status/17937528437 TweetCoach 4 Biz&NPO

    Some great insight from @LauraHall about social media and CSR http://om.ly/nazT via @jayoatway & @jaybaer

  • http://twitter.com/mqtodd/status/17937528437 TweetCoach 4 Biz&NPO

    Some great insight from @LauraHall about social media and CSR http://om.ly/nazT via @jayoatway & @jaybaer

  • http://twitter.com/workecology/status/17938186338 Lavinia Weissman

    RT @Ingredients4CSR: RT @dstangis: Tying Together Social Media and Corporate Social Responsibility – http://bit.ly/bCdmSY #CSR

  • http://twitter.com/fredalecrim/status/17943710792 fredalecrim

    "Tying Together Social Media and Corporate Social Responsibility" http://bit.ly/bm9cUF #MidiaSocial

  • http://twitter.com/wtbrunelle/status/17945961136 Bill Brunelle

    Tying Together Social Media and Corporate Social Responsibility http://lnkd.in/Q72Hih

  • http://www.ann-sense.com/ Ann Marie van den Hurk, APR

    Tying together social and CSR is a no-brainer and if done in a genuine manner can build lasting trust and loyal brand champions. Most organizations aren't embracing and are missing wonderful insights.

  • http://www.ann-sense.com/ Ann Marie van den Hurk, APR

    Tying together social and CSR is a no-brainer and if done in a genuine manner can build lasting trust and loyal brand champions. Most organizations aren't embracing and are missing wonderful insights.

  • http://www.ann-sense.com/ Ann Marie van den Hurk, APR

    Tying together social and CSR is a no-brainer and if done in a genuine manner can build lasting trust and loyal brand champions. Most organizations aren't embracing and are missing wonderful insights.

  • http://www.ann-sense.com/ Ann Marie van den Hurk, APR

    Tying together social and CSR is a no-brainer and if done in a genuine manner can build lasting trust and loyal brand champions. Most organizations aren't embracing and are missing wonderful insights.

  • http://www.ann-sense.com/ Ann Marie van den Hurk, APR

    Tying together social and CSR is a no-brainer and if done in a genuine manner can build lasting trust and loyal brand champions. Most organizations aren't embracing and are missing wonderful insights.

  • http://twitter.com/gojohnab/status/17948398865 Johna Burke

    Guest post by @LauraHall for @jaybaer: Tying Together Social Media & Corporate Social Responsibility http://bit.ly/bCdmSY

  • http://twitter.com/hotinbusiness/status/17948573442 Hot In Business

    Tying Together Social Media and Corporate Social Responsibility | Guest Posts | Social Media Consulting – Conv.. http://shrten.com/377f

  • http://twitter.com/ericbct/status/17951068721 E Blinderman

    RT @jaybaer: Some great insight from @LauraHall about social media and corporate social responsibility http://om.ly/nazT

  • http://twitter.com/hjfalk/status/17952060410 Helen Falk

    RT @johnpanico: Tying Together Social Media and Corporate Social Responsibility http://dld.bz/k52E #in

  • http://twitter.com/helphandrewards/status/17955976786 Helping Hand Rewards

    Tying Together Social Media & Corporate Social Responsibility http://bit.ly/bCdmSY

  • http://twitter.com/helphandrewards/status/17955976786 Helping Hand Rewards

    Tying Together Social Media & Corporate Social Responsibility http://bit.ly/bCdmSY

  • http://twitter.com/hinda_incentive/status/17956118708 Hinda Incentives

    RT @helphandrewards: Tying Together Social Media & Corporate Social Responsibility http://bit.ly/bCdmSY

  • http://twitter.com/drewhawkins/status/17956137019 drewhawkins

    RT @helphandrewards: Tying Together Social Media & Corporate Social Responsibility http://bit.ly/bCdmSY

  • http://twitter.com/helphandrewards/status/17956685008 Helping Hand Rewards

    Good post from ConvinceandConvert.com http://fb.me/D952JQIp

  • http://twitter.com/helphandrewards/status/17956685008 Helping Hand Rewards

    Good post from ConvinceandConvert.com http://fb.me/D952JQIp

  • Lily

    A very interesting post!

    I agree with danperez on REO and in addition I have to add the time consuming aspect of social media. But regardless of ROE measurabilirt, social media without a doubt provides brand engagement by turning on a prospect to a brand idea enhaced by the surrounding context.

  • http://twitter.com/schneiderb/status/17957242786 Brendan J Schneider

    Tying Together Social Media and Corporate Social Responsibility – http://ht.ly/2846T

  • http://twitter.com/schneiderb/status/17957242786 Brendan J Schneider

    Tying Together Social Media and Corporate Social Responsibility – http://ht.ly/2846T

  • http://twitter.com/curvecomms/status/17965408970 Curve Communications

    Nice article on Tying Together Social Media and Corporate Social Responsibility http://ow.ly/27ImW (via @LauraHall @jaybaer)

  • http://twitter.com/michael101/status/17966757362 Michael Hickey

    RT @CurveComms: Nice article on Tying Together Social Media and Corporate Social Responsibility http://ow.ly/27ImW

  • http://twitter.com/onejason/status/17975773536 Jason Velliquette

    Tying Together Social Media and Corporate Social Responsibility: http://bit.ly/9zmrdL via @jaybaer

  • http://twitter.com/onejason/status/17975773536 Jason Velliquette

    Tying Together Social Media and Corporate Social Responsibility: http://bit.ly/9zmrdL via @jaybaer

  • http://twitter.com/nolandhoshino/status/17977239695 Noland Hoshino

    Tying Together Social Media and Corporate Social Responsibility http://dlvr.it/2PXzd

  • http://twitter.com/nolandhoshino/status/17977239695 Noland Hoshino

    Tying Together Social Media and Corporate Social Responsibility http://dlvr.it/2PXzd

  • http://twitter.com/angelajeane/status/17977320045 Angela Parker

    RT @NolandHoshino: Tying Together Social Media and Corporate Social Responsibility http://dlvr.it/2PXzd

  • http://twitter.com/angelajeane/status/17977320045 Angela Parker

    RT @NolandHoshino: Tying Together Social Media and Corporate Social Responsibility http://dlvr.it/2PXzd

  • http://twitter.com/paulargenti/status/17977467967 Paul Argenti

    RT @NolandHoshino: Tying Together Social Media and Corporate Social Responsibility http://dlvr.it/2PXzd

  • http://twitter.com/paine_pr/status/17978056128 PainePR

    Check out PainePR MP, Laura Hall's thoughts on role of social media in Corporate Social Responsibility programs. http://bit.ly/d7sihV

  • http://twitter.com/herrheinemann/status/17981821517 Lars Heinemann

    RT @CurveComms: Nice article on Tying Together Social Media and Corporate Social Responsibility http://ow.ly/27ImW (via @LauraHall @jaybaer)

  • http://twitter.com/sweta_s_patel/status/17986220474 Sweta Patel

    Tying Together Social Media and Corporate Social Responsibility http://bit.ly/bCdmSY #socialmedia #smo #sm

  • http://twitter.com/marvingerdens/status/18006365501 Marvin Gerdens

    RT @jaybaer: Some great insight from @LauraHall about social media and corporate social responsibility http://om.ly/nazT

  • http://twitter.com/marvingerdens/status/18006365501 Marvin Gerdens

    RT @jaybaer: Some great insight from @LauraHall about social media and corporate social responsibility http://om.ly/nazT

  • http://twitter.com/dwvirtual/status/18011887852 Desiree Wolfe

    RT @mycrowdca: RT @DesireeW – Tying Together Social Media and Corporate Social Responsibility – http://bit.ly/bCdmSY

  • http://twitter.com/iesenetimpact/status/18028009467 IESE Net Impact
  • http://twitter.com/meannie/status/18036262995 Annie Tsai

    RT @jaybaer: Tying Together Social Media and Corporate Social Responsibility http://om.ly/nZqI

  • http://twitter.com/westlingk/status/18038198960 Kenneth Westling

    How going social can amplify your CSR efforts http://fb.me/xvFXPPYv

  • http://twitter.com/carrwest/status/18054227184 Heather West

    RT @jaybaer: Tying Together Social Media and Corporate Social Responsibility http://bit.ly/bCdmSY

  • http://twitter.com/vadnu/status/18115794895 Mads Kristensen

    Now, I could call this something very ugly, but I won't. – http://bit.ly/9Rxxps

  • http://twitter.com/suzara/status/18127107716 suzanne van de raadt

    Tying Together Social Media and Corporate Social Responsibility – http://bit.ly/bCdmSY

  • http://twitter.com/vickylampard/status/18142839897 VICKY GANJI

    ial Responsibility http://bit.ly/9QaGRR

  • http://twitter.com/vickylampard/status/18142839897 VICKY GANJI

    ial Responsibility http://bit.ly/9QaGRR

  • http://twitter.com/drvayanos/status/18172330228 Stylianos G. Vayanos

    Tying Together Social Media and Corporate Social Responsibility – http://bit.ly/bCdmSY

  • http://twitter.com/worldinmotion/status/18228502100 Kenneth Westling

    How going social can amplify your #CSR efforts http://dld.bz/kD2K

  • http://twitter.com/hcmsanmarcos/status/18288629442 Higher Calling Media

    RT @InternetCoachFR Tying Together Social Media and Corporate Social Responsibility http://bit.ly/9QaGRR http://bit.ly/93PVQ3

  • http://twitter.com/stylescriber/status/18305148854 Andre Davis

    RT @MmeSocialMedia: Tying Together Social Media and Corporate Social Responsibility http://bit.ly/9QaGRR

  • http://twitter.com/younomy/status/18336307318 Sankar

    Tying Together Social Media and Corporate Social Responsibility – http://bit.ly/bCdmSY

  • http://twitter.com/davidlsharp/status/18382281182 Dave Sharp

    Tying Together Social Media and Corporate Social Responsibility http://bit.ly/abno26 #socialmedia #csr

  • http://twitter.com/sodaprop/status/18429566540 Soda Prop LLC

    Tying Together Social Media and Corporate Social Responsibility – http://bit.ly/bCdmSY

  • http://twitter.com/sze_lee/status/18434863372 Sze Lee

    Tying Together #Social #Media and Corporate Social Responsibility. http://ow.ly/29WoH #socialmedia #socialresponsibility

  • Brian611

    great post Anne! the new software created by Palo Alto is definitely worth the investment, it allows businesses to block the parts of social media they do want, but allow other parts to be accessible for employees to be productive while using social media as a source of business. Don't beat them, join them!

  • http://twitter.com/ericbuchegger/status/18447509884 Eric Buchegger

    Tying together CSR and social media. Good brand-building example from Procter & Gamble http://ow.ly/2agUK

  • http://twitter.com/mrstephenbeck/status/18448288720 Stephen Beck

    RT @EricBuchegger: Tying together CSR and social media. Good brand-building example from Procter & Gamble http://ow.ly/2agUK

  • http://twitter.com/mrstephenbeck/status/18448288720 Stephen Beck

    RT @EricBuchegger: Tying together CSR and social media. Good brand-building example from Procter & Gamble http://ow.ly/2agUK

  • http://twitter.com/mrstephenbeck/status/18448288720 Stephen Beck

    RT @EricBuchegger: Tying together CSR and social media. Good brand-building example from Procter & Gamble http://ow.ly/2agUK

  • http://twitter.com/dgfrommtl/status/18448623723 Dave Goodman

    RT @EricBuchegger: Tying together CSR and social media. Good brand-building example from Procter & Gamble http://ow.ly/2agUK

  • http://twitter.com/susanmcp1/status/18452607098 Susan McPherson

    RT @jaybaer: Tying Together Social Media and Corporate Social Responsibility http://bit.ly/bCdmSY

  • http://twitter.com/greenbiztweets/status/18452982377 Hugh Byrne

    RT @susanmcp1: RT @jaybaer: Tying Together Social Media and Corporate Social Responsibility http://bit.ly/bCdmSY

  • http://twitter.com/gallowaygroup/status/18453170764 Galloway Group

    great read—> RT @susanmcp1: RT @jaybaer: Tying Together Social Media and Corporate Social Responsibility http://bit.ly/bCdmSY

  • http://twitter.com/heasleypartners/status/18472749735 HEASLEY&PARTNERS™

    RT @EricBuchegger Tying together CSR and social media. Good brand-building example from Procter & Gamble http://jit.ly/_ySwnX We agree!

  • http://twitter.com/fromaqua/status/18519849033 あらいゆうすけ

    ソーシャルメディアを使ったCSR活動PRについて。Target社とP&G社がfacebookでやった事例について。SNSを活用した事例として参考になります。 http://ht.ly/2biLZ

  • http://twitter.com/mrstephenbeck/status/18582358668 Stephen Beck

    Tying Together Social Media and Corporate Social Responsibility http://bit.ly/bCdmSY (RT @jaybaer)

  • http://twitter.com/pattersonbach/status/18598379262 Patterson Bach

    #Corporate #Social #Responsibility is a priority to consumers after #BP’s oil spill. How to incorporate #SM in #CSR: http://bit.ly/d7sihV

  • http://twitter.com/sheriewinston/status/18619927151 sheriewinston

    Are companies missing opportunities? Tying together #socialmedia and #CSR http://bit.ly/d7sihV

  • http://twitter.com/sheriewinston/status/18619927151 sheriewinston

    Are companies missing opportunities? Tying together #socialmedia and #CSR http://bit.ly/d7sihV

  • http://twitter.com/johnfriedman/status/18620889577 John Friedman

    @sheriewinston: Are cos missing opportunity tying together #socialmedia w/ #CSR http://bit.ly/d7sihV Absolutely – causes engage people.

  • http://twitter.com/__fury/status/19576626077 fury

    Facebook : Tying Together Social Media and Corporate Social Responsibility | Guest Posts | Social Media Consulting… http://bit.ly/aKeFvS

  • http://twitter.com/elementslocal/status/19925008680 Elements Inc.

    Let social media promote your corporate social responsibility – http://cot.ag/95ECYm

  • http://www.realtimeoutsource.com Jam Morgan

    I enjoyed reading the post. Its really very helpful for one providing social media marketing services.

    Thanks for sharing.

  • http://www.facebook.com/people/Tamara-Green/100001433922336 Tamara Green

    A very interesting post which tells us about the 2 most important aspects in contemporary corporate dealings: CSR & social media. A very good proof of this strategy being effective, are the cases of major firms sharing their CSR activities with clients/ customers through social media/blogs etc. A recent example of this, is as follows:
    http://www.ovlg.com/blog/corporate-social-responsibility-in-debt-relief-industry/

  • letstalkandchat

    I just found a great company that builds websites for info products. To keep your costs low, they’ll mentor you on how to create your site, design a marketing funnel (one of the guys works in Hollywood and makes really slick videos), and the other guy programmed Myspace. If you’re looking to have professional web design for your small business and not waste any time or money then check their site out. Check them out: http://www.mikelmurphy.com/easy-info-product-site-system/