Content Marketing, Guest Posts, Blogging and Content Creation

Why D.I.S. is Crucial to your Content Marketing Strategy

Russ Henneberry  Why D.I.S. is Crucial to your Content Marketing StrategyGuest post from Russ Henneberry, who writes, speaks and executes on content marketing plans for small businesses. He writes a daily blog about how tiny businesses can make mighty profits using a personal computer, a little imagination and a few well placed dollars.

The shift in marketing dollars from traditional advertising mediums to the emerging media available to us via the Internet has more to do with the customers’ behavior than the seller.

Many businesses today are holding onto the hopes that this is all a fad, that this will all go away. Then they can go back to business as usual.

Marketing was much easier when it was controllable. It was much easier when all you had to worry about was getting an average product out to market and ensure that the 4 P’s of Marketing were evident in your ad. It was much easier when the company steered the conversation.

But Consumers Like New Media

We (the consumer) like these “emerging” types of marketing mediums better than the old ones.

  • We can find answers to problems when we have them, and not be disturbed when we don’t have them
  • We can interact with other customers and prospective customers in these mediums
  • We can share what we find interesting about products, services, brands, etc with our network

We are no longer consumers of only the products/services provided by a company but also of the marketing content that these companies create. When “new” marketing is done right, it is willingly consumed and not force fed to us.

We like that.

Why We Reach For The Spoon

Today, we are looking for one thing in the content that we consume online — whether it is high-dollar marketing content created for the Coca Cola Facebook page or just a personal blog post written by our Aunt Sophie — we are looking for VALUE.

Content can give us value by (among other things):

  • Making us money
  • Saving us time
  • Protecting us or those we love
  • Educating us
  • Entertaining us

For example, if you are a CPA and you publish a [well researched and well written] article to your website called…

10 Tax Deductions Uncle Sam Wishes You Didn’t Know About

I will grab the spoon and willingly engage with your business. After all, you could make me money, save me time, protect me and educate me with this article.

But Wait… We Also Want D.I.S.

As consumers of products/services and also marketing content we are also interested in something else — D.I.S.

We want our marketing content to be:

  • Discoverable – Marketing content is consumed on our time and with our permission. We go looking for it when we want it, and we expect to find it. Whether it be discovered as a blog post via Google search, a video via YouTube or through an archive of indexed Tweets — we want the content we are looking for, when we are looking for it. This means the best kinds of marketing content need to be findable by Google (and the others), properly tagged, and optimized for search engines. Content isn’t king, optimized content is king.
  • Interactive – The web is now truly multi-dimensional. Marketing content that allows no interaction, falls flat. We want to tell you what we think about your products, services, articles, videos, audio, etc. It gives us the ability to steer the conversation — and we like that. This means your content should allow ratings, comments or other forms of feedback.
  • Shareable – We expect that your marketing content will be shareable. If we like it we want to pass it around to our network so that they can interact with it. This is how we connect with each other online, by sharing content. This means your content should be capable of easily sharing through the major social networking sites as well as any niche sites your market is using. Appropriate forms of content should be embeddable as well on other web properties.

When considering the mediums you will use to market your business, consider D.I.S.

Below is a graphic that places marketing mediums and tools where I believe their strengths lie on the D.I.S. model


discoverable intereactive shareable marketing mediums1 Why D.I.S. is Crucial to your Content Marketing Strategy

Certainly today, all of these tools and mediums can be made to be discoverable, interactive and shareable — but I wanted to point out that each tool and (in some cases medium) has inherent strengths and weaknesses in this model. For instance, a static web page on a site can be shareable but it is certainly not a strength of a static page. A Facebook profile update is very shareable. However, that Facebook profile update is not inherently discoverable by search engines — creating a weakness for that tool.

This model is a work in progress, I would like you to help me make it better. What major tools am I missing in this model? Where do they belong?

  • http://www.russhenneberry.com/ Russ Henneberry

    Thanks for the opportunity to guest post!

    I just wanted to reiterate that I would love feedback on the graphic in this post — it is by no means a finished product and I am hoping you (the readers of C&C) could help shape it.

  • http://twitter.com/wissensauslese/status/14285493183 Wissensauslese

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  • Anonymous

    Very well done and well written, Russ. Love the graphic too. Thanks for inviting him, Jay.

    Big believer in content marketing here.

    Jeff Ogden, the Fearless Competitor
    President, Find New Customers
    http://www.findnewcustomers.net
    http://www.twitter.com/fearlesscomp

  • http://twitter.com/socialmktg_am/status/14289528576 Ann Marie Bland

    Why D.I.S. (Discoverable, Interactive and Shareable) is Crucial to your Content Marketing Strategy http://bit.ly/a8d4A5 RT @jaybaer

  • http://twitter.com/socialmktg_am/status/14289528576 Ann Marie Bland

    Why D.I.S. (Discoverable, Interactive and Shareable) is Crucial to your Content Marketing Strategy http://bit.ly/a8d4A5 RT @jaybaer

  • http://twitter.com/socialmktg_am/status/14289528576 Ann Marie Bland

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  • http://twitter.com/iandavmcg/status/14289849581 Ian McGonnigal

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  • jennifertobias

    What great concepts these are, thanks. What I really like is the point that all of the available tools for results driven content marketing, have areas that could be considered both strengths and weaknesses. The beauty lies in knowing your business's hot spot within the circles; that would be where your best deliverable service, skills and knowledge intersect with the potential clients desires and needs. Thanks for sharing with us.
    Jennifer Tobias

  • http://twitter.com/utollwi/status/14291927121 William Toll

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  • rubywilhite

    You nailed it with the DIS. “You can't have one without the other–They go together like a horse and carriage.” Socializing on the Web may send door-to-door marketing to the recycle bin, but it doesn't lessen the work load.
    Thanks for the clarity.
    ruby Wilhite

  • http://twitter.com/russhenneberry/status/14294529336 Russ Henneberry

    RT @jaybaer: Why D.I.S. is Crucial to your Content Marketing Strategy http://bit.ly/a8d4A5

  • http://twitter.com/russhenneberry/status/14294529336 Russ Henneberry

    RT @jaybaer: Why D.I.S. is Crucial to your Content Marketing Strategy http://bit.ly/a8d4A5

  • http://twitter.com/russhenneberry/status/14294529336 Russ Henneberry

    RT @jaybaer: Why D.I.S. is Crucial to your Content Marketing Strategy http://bit.ly/a8d4A5

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    Wow! Awesome information! Thank you for sharing.

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  • http://twitter.com/drivenmg/status/14296809211 Nathan Driver

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  • http://twitter.com/drivenmg/status/14296809211 Nathan Driver

    GREAT read http://bit.ly/cus7XS – "Why D.I.S. is Crucial to your Content Marketing Strategy" (via @russhenneberry)

  • http://twitter.com/stuartfoster/status/14297258847 Stuart Foster

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  • http://twitter.com/terrylkennedy/status/14297695396 Terry L. Kennedy

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  • http://thecontentbuffet.com/ John White

    /This/ is why I read Jay Baer. This paradigm is just in time to help in a content marketing proposal I'm submitting this week, so thanks, Russ.

    This will break the Venn diagram, but I think you should add Credible. I can get people to discover, interact with and share my content all day, but all that proves is that I can push words, provide context and – maybe – that I have some authority. I think that credibility plays a big role here; testimonials, case studies, ratings and rankings should be in the content mix.

  • mpkahuna7

    That Graph is AWESOME and so informative… at least for me, a visual and experiential learner.

    Thank you Russ for an enlightening guest post and thank you Jay for inviting Russ to post.

    I find myself looking forward to three specific blog subscription emails each day… Seth Godin's, Chris Brogan's and YOUR'S, Jay!

  • mpkahuna7

    That Graph is AWESOME and so informative… at least for me, a visual and experiential learner.

    Thank you Russ for an enlightening guest post and thank you Jay for inviting Russ to post.

    I find myself looking forward to three specific blog subscription emails each day… Seth Godin's, Chris Brogan's and YOUR'S, Jay!

  • mpkahuna7

    That Graph is AWESOME and so informative… at least for me, a visual and experiential learner.

    Thank you Russ for an enlightening guest post and thank you Jay for inviting Russ to post.

    I find myself looking forward to three specific blog subscription emails each day… Seth Godin's, Chris Brogan's and YOUR'S, Jay!

  • mpkahuna7

    That Graph is AWESOME and so informative… at least for me, a visual and experiential learner.

    Thank you Russ for an enlightening guest post and thank you Jay for inviting Russ to post.

    I find myself looking forward to three specific blog subscription emails each day… Seth Godin's, Chris Brogan's and YOUR'S, Jay!

  • mpkahuna7

    That Graph is AWESOME and so informative… at least for me, a visual and experiential learner.

    Thank you Russ for an enlightening guest post and thank you Jay for inviting Russ to post.

    I find myself looking forward to three specific blog subscription emails each day… Seth Godin's, Chris Brogan's and YOUR'S, Jay!

  • mpkahuna7

    That Graph is AWESOME and so informative… at least for me, a visual and experiential learner.

    Thank you Russ for an enlightening guest post and thank you Jay for inviting Russ to post.

    I find myself looking forward to three specific blog subscription emails each day… Seth Godin's, Chris Brogan's and YOUR'S, Jay!

  • http://twitter.com/randylewiskemp/status/14298130731 Randy Kemp

    Why D.I.S. is Crucial to your Content Marketing Strategy http://bit.ly/aONwo7

  • http://twitter.com/randylewiskemp/status/14298130731 Randy Kemp

    Why D.I.S. is Crucial to your Content Marketing Strategy http://bit.ly/aONwo7

  • http://www.russhenneberry.com/ Russ Henneberry

    @John White — good stuff John — I subscribe to the theory that (today) people rarely believe what YOU say about yourself — they look for social proof from others and if anything looks fishy or out of place (spammy) you are done for.

  • http://www.russhenneberry.com/ Russ Henneberry

    @mpkahuna7 — I am a visual learner as well — I am glad you found it helpful.

  • http://www.russhenneberry.com/ Russ Henneberry

    @rubywilhite — Thanks Ruby — social media and the building up of authoritative content takes time, consistency and relentless pursuit of value. Thanks for your comment!

  • http://www.russhenneberry.com/ Russ Henneberry

    @jenniferttobias — Yep… it is often a combination of finding out what mediums your market are using and then balancing that against your strengths as a business person.

    In other words, if you have difficulty with the written word, there is always video and audio — but you should find out if and where your market consumes audio or video.

  • http://www.russhenneberry.com/ Russ Henneberry

    @jenniferttobias — Yep… it is often a combination of finding out what mediums your market are using and then balancing that against your strengths as a business person.

    In other words, if you have difficulty with the written word, there is always video and audio — but you should find out if and where your market consumes audio or video.

  • http://twitter.com/michaelpmalone/status/14298912646 Mike Malone

    RT @jaybaer @russhenneberry : Why D.I.S. is Crucial to your Content Marketing Strategy http://bit.ly/a8d4A5

  • http://twitter.com/michaelpmalone/status/14298912646 Mike Malone

    RT @jaybaer @russhenneberry : Why D.I.S. is Crucial to your Content Marketing Strategy http://bit.ly/a8d4A5

  • http://twitter.com/michaelpmalone/status/14298912646 Mike Malone

    RT @jaybaer @russhenneberry : Why D.I.S. is Crucial to your Content Marketing Strategy http://bit.ly/a8d4A5

  • http://twitter.com/michaelpmalone/status/14298912646 Mike Malone

    RT @jaybaer @russhenneberry : Why D.I.S. is Crucial to your Content Marketing Strategy http://bit.ly/a8d4A5

  • http://twitter.com/renee3/status/14300459486 Renée Warren

    Why D.I.S. is Crucial to your Content Marketing Strategy – http://ow.ly/1N8dS

  • http://twitter.com/renee3/status/14300459486 Renée Warren

    Why D.I.S. is Crucial to your Content Marketing Strategy – http://ow.ly/1N8dS

  • http://twitter.com/renee3/status/14300459486 Renée Warren

    Why D.I.S. is Crucial to your Content Marketing Strategy – http://ow.ly/1N8dS

  • http://twitter.com/russhenneberry/status/14300991242 Russ Henneberry

    Online Marketers: Have you heard of D.I.S? — http://ow.ly/1N8I4

  • http://twitter.com/be3d Ian Greenleigh

    Great post. Are you familiar with the concept of Ego Capital? We like things that involve us. By extension, we share things that involve us.

    I've been posting questions to LinkedIn Answers like crazy, curating the answers I receive, and then informing those that provided the best answers that they've been included in a recent post on our blog (they agree to this first; there is a disclaimer in the question). No surprise, these posts get great exposure–everyone is sharing them like crazy with their network because they are involved! Oh, and it's substantially less work on my end, with a more marketable finished product.

  • http://twitter.com/johnwhitepaper/status/14302744785 John White Paper

    Discoverable, Interactive, Shareable – Russ Henneberry on Content Marketing. http://bit.ly/c8bHZb This is why I read @JayBaer

  • http://twitter.com/joncombridges/status/14302746824 Jon Leland

    RT @jaybaer: Why D.I.S. is Crucial to your Content Marketing Strategy http://bit.ly/a8d4A5 [ top #smm blog. Even guest posts are great ;) ]

  • http://www.russhenneberry.com/ Russ Henneberry

    @Ian — that's a great tip Ian — I bet you get links to those posts as well — very creative strategy.

  • http://www.russhenneberry.com/ Russ Henneberry

    @jeffogden — Thanks Jeff — I like your Fearless Competitor blog too!

  • http://twitter.com/dadosmarcompr/status/14303409951 Mike Dado Phares

    Why D.I.S. is Crucial to your Content Marketing Strategy – http://bit.ly/dtnoGC (via @jaybaer)

  • http://twitter.com/dadosmarcompr/status/14303409951 Mike Dado Phares

    Why D.I.S. is Crucial to your Content Marketing Strategy – http://bit.ly/dtnoGC (via @jaybaer)

  • http://twitter.com/russhenneberry/status/14304201533 Russ Henneberry

    @michelelinn @mckeenmatt @junta42 @michaelpmalone @drivenmg Thanks for the RT's of my guest post on @jaybaer 's blog — http://ow.ly/1Nbsk

  • http://twitter.com/russhenneberry/status/14304201533 Russ Henneberry

    @michelelinn @mckeenmatt @junta42 @michaelpmalone @drivenmg Thanks for the RT's of my guest post on @jaybaer 's blog — http://ow.ly/1Nbsk

  • http://twitter.com/braundoug/status/14304406330 Doug Braun

    Why D.I.S. is Crucial to your Content Marketing Strategy: http://bit.ly/cNssSJ (by @russhenneberry)

  • http://twitter.com/braundoug/status/14304406330 Doug Braun

    Why D.I.S. is Crucial to your Content Marketing Strategy: http://bit.ly/cNssSJ (by @russhenneberry)

  • http://twitter.com/trish_fischer/status/14305961921 Trish Fischer

    D.I.S. – A content marketing strategy http://bit.ly/aONwo7 #contentmarketing #contentcreation #content optimization

  • http://twitter.com/tiadobi/status/14307583517 Tia Dobi

    RT @jaybaer: Killer post by @russhenneberry : Why D.I.S. is the key to content success (great info-graphic, too) http://bit.ly/dtnoGC

  • http://twitter.com/russhenneberry/status/14307621012 Russ Henneberry

    Thx! RT @jaybaer: Killer post by @russhenneberry : Why D.I.S. is the key to content success (great infographic, too) http://bit.ly/dtnoGC

  • http://twitter.com/redfoxlab/status/14307791368 Peter Meyers

    RT @jaybaer: Killer post by @russhenneberry : Why D.I.S. is the key to content success (great info-graphic, too) http://bit.ly/dtnoGC

  • http://twitter.com/nexsales/status/14307792653 Nex-sales Solutions

    Killer post by @russhenneberry : Why D.I.S. is the key to content success (great info-graphic, too) http://bit.ly/dtnoGC via @jaybaer

  • http://twitter.com/ken_styles/status/14307818984 Ken Styles

    RT @jaybaer: Killer post by @russhenneberry : Why D.I.S. is the key to content success (great info-graphic, too) http://bit.ly/dtnoGC

  • http://twitter.com/seowebhelp/status/14307991023 Web Designer SEO

    RT @jaybaer: Killer post by @russhenneberry : Why D.I.S. is the key to content success (great info-graphic, too) http://bit.ly/dtnoGC

  • http://twitter.com/shannopop/status/14308126107 Shannon Johnson

    "Content isn’t king, optimized content is king." RT @jaybaer: @russhenneberry: Why D.I.S. is key to content success http://bit.ly/dtnoGC

  • http://twitter.com/broadsidemedia/status/14308300284 Broadside Media

    Many businesses are hoping that new media is all a fad and will all go away. via @jaybaer @russhenneberry http://bit.ly/dtnoGC – great read.

  • http://twitter.com/felteverywhere/status/14308988690 Trudi Sinclair

    Why D.I.S. is Crucial to your Content Marketing Strategy http://bit.ly/bOGk7f

  • http://twitter.com/identitypr/status/14309406723 Identity Marketing

    Here's why your marketing content needs to be discoverable, interactive and shareable http://cot.ag/c4FS0X ^NS

  • http://twitter.com/russhenneberry/status/14310177950 Russ Henneberry

    @JamesLoadholt @broadsidemedia @shannopop @nexsales @BraunDoug Thx for the RT'ing my guest post on @jaybaer 's blog http://ow.ly/1Nfmz

  • http://twitter.com/russhenneberry/status/14310177950 Russ Henneberry

    @JamesLoadholt @broadsidemedia @shannopop @nexsales @BraunDoug Thx for the RT'ing my guest post on @jaybaer 's blog http://ow.ly/1Nfmz

  • http://twitter.com/russhenneberry/status/14310177950 Russ Henneberry

    @JamesLoadholt @broadsidemedia @shannopop @nexsales @BraunDoug Thx for the RT'ing my guest post on @jaybaer 's blog http://ow.ly/1Nfmz

  • http://twitter.com/kylejgreen/status/14310437230 Kyle Green

    RT @identitypr: Here's why your marketing content needs to be discoverable, interactive and shareable http://cot.ag/c4FS0X ^NS

  • http://twitter.com/socialmediacre/status/14311087030 SocialMediaCRE

    RT @jaybaer: Why D.I.S. is Crucial to your Content Marketing Strategy http://bit.ly/a8d4A5

  • http://twitter.com/clearlycreative/status/14312287788 Clearly Creative

    Why D.I.S. is Crucial to your Content Marketing Strategy http://ow.ly/1NeI6

  • http://www.AdSenseHome.com khush-AdSense Information

    Great post! DIS really sums up the vital elements of content management strategy.

  • http://twitter.com/ldiomede/status/14313409470 Lisa Diomede

    Why D.I.S. is Crucial to your Content Marketing Strategy http://ow.ly/1N99d #marketing #b2b

  • http://twitter.com/smursh/status/14313956240 Maneesh

    Why D.I.S. is Crucial to your Content Marketing Strategy | Blogging and Content Creation | Social Media Consulting… http://bit.ly/cd2pxV

  • http://twitter.com/per_call/status/14314137781 Per Call

    Why D.I.S. is Crucial to your Content Marketing Strategy http://bit.ly/aupRrl

  • http://twitter.com/per_call/status/14314137781 Per Call

    Why D.I.S. is Crucial to your Content Marketing Strategy http://bit.ly/aupRrl

  • http://twitter.com/talkbackmedia/status/14314233835 Talk Back Media

    Why D.I.S. is Crucial to your #content marketing Strategy – http://bit.ly/9JkFOY

  • http://twitter.com/marketingfltr/status/14316995467 Marketing Filter

    RT @jaybaer Is your content following the laws of D.I.S.? Nice stuff from @russhenneberry http://bit.ly/dtnoGC

  • http://twitter.com/parissab/status/14317740426 Parissa Behnia

    RT @jaybaer: Is your content following the laws of D.I.S.? Nice stuff from @russhenneberry http://bit.ly/dtnoGC

  • http://twitter.com/willowstream/status/14318422359 WillowStream

    This is great, our content should be discoverable, interactive, and: http://bit.ly/aONwo7

  • http://twitter.com/willowstream/status/14318422359 WillowStream

    This is great, our content should be discoverable, interactive, and: http://bit.ly/aONwo7

  • http://twitter.com/loisgeller/status/14318422449 Lois Karen Geller

    This is great, our content should be discoverable, interactive, and: http://bit.ly/aONwo7

  • http://twitter.com/loisgeller/status/14318422449 Lois Karen Geller

    This is great, our content should be discoverable, interactive, and: http://bit.ly/aONwo7

  • http://twitter.com/fjayhall/status/14318733002 F. Jay Hall

    RT @loisgeller: This is great, our content should be discoverable, interactive, and: http://bit.ly/aONwo7

  • http://twitter.com/haroldhenn/status/14319504526 Harold Henn

    RT @jaybaer: Is your content following the laws of D.I.S.? Nice stuff from @russhenneberry http://bit.ly/dtnoGC

  • http://twitter.com/tlmaurer/status/14321944878 Terri L Maurer

    RT @loisgeller: This is great, our content should be discoverable, interactive, and: http://bit.ly/aONwo7 Yes! Great read.

  • http://twitter.com/parissab/status/14323097086 Parissa Behnia

    RT @jaybaer: Why D.I.S. is Crucial to your Content Marketing Strategy http://bit.ly/a8d4A5 – another good one!

  • http://twitter.com/mschechter/status/14335735031 Michael Schechter

    “Why D.I.S. is Crucial to your Content Marketing Strategy” http://instapaper.com/z5yb8tb2

  • http://twitter.com/hotinmarketing/status/14335743063 Hot In Marketing

    Why D.I.S. is Crucial to your Content Marketing Strategy | Blogging and Content Creation | Social Media Consul.. http://bit.ly/bGp3fz

  • http://twitter.com/fireflycoaching/status/14346173498 Stephanie Ward

    RT @jaybaer: Why D.I.S. is Crucial to your Content Marketing Strategy http://bit.ly/a8d4A5

  • http://twitter.com/jessekoskinen/status/14351858102 Jesse Koskinen

    Why content should be discoverable, interactive and shareable in your marketing strategy http://bit.ly/ahqT4T

  • http://twitter.com/jessekoskinen/status/14351858102 Jesse Koskinen

    Why content should be discoverable, interactive and shareable in your marketing strategy http://bit.ly/ahqT4T

  • http://twitter.com/mikecorak/status/14356419518 MikeCorak

    RT @jaybaer: Why D.I.S. is Crucial to your Content Marketing Strategy http://bit.ly/a8d4A5

  • http://twitter.com/tcmeister/status/14361451174 Tony Meister

    Understanding "D.I.S." marketing mediums – http://ow.ly/1NmDH fm @russhenneberry

  • http://www.blog-creativecandleholders.com Tom Croghan

    Great content Russ. I try to incorporate as much as I can when I'm creating content. Unfortunately there are so many different channels that it often becomes an enormous time suck! That said… if it's truly quality content (like yours) it takes on a life of it's own!

  • http://twitter.com/keylimetie/status/14366200558 KeyLimeTie

    Why D.I.S. is Crucial to your Content Marketing Strategy http://ht.ly/1NkjU ^TC

  • http://twitter.com/marketingfltr/status/14366765091 Marketing Filter

    RT @keylimetie Why D.I.S. is Crucial to your Content Marketing Strategy http://ht.ly/1NkjU ^TC

  • http://twitter.com/stephanietilton/status/14367431154 Stephanie Tilton

    Why D.I.S. is Crucial to your Content Marketing Strategy by RT @jaybaer via @weintraub http://bit.ly/a8d4A5

  • http://twitter.com/wendymarx/status/14376557630 Wendy Marx

    why your marketing content needs to be discoverable, interactive and shareable http://cot.ag/c4FS0X

  • Julie_StarBound

    Maybe it's because it's graduation season, but I feel like a student coming out of a great and enlightening class! Russ — thanks for another awesome post as well as for the intro to Jay/Convince & Convert. This material is fabulous!

  • http://twitter.com/terribleeker/status/14422064803 Terri Bleeker

    "Today, we are looking for one thing in the content that we consume online…VALUE" So true @RussHenneberry. http://ht.ly/1NXba

  • http://twitter.com/socialologist/status/14432281104 Stephanie Schwab

    Beautiful content model from @russhenneberry – Discoverable, Interactive, Sharable: http://ow.ly/1NIev on @jaybaer

  • http://twitter.com/redlincook/status/14437908447 Elise Redlin-Cook

    RT @MikeCorak: RT @jaybaer: Why D.I.S. is Crucial to your Content Marketing Strategy http://bit.ly/a8d4A5

  • http://twitter.com/keylimetie/status/14438814420 KeyLimeTie

    Why D.I.S. is Crucial to your Content Marketing Strategy http://ht.ly/1O81i ^TC

  • http://twitter.com/thedesignfoundr/status/14438939177 Dave Fish

    RT @RedlinCook: RT @MikeCorak: RT @jaybaer: Why D.I.S. is Crucial to your Content Marketing Strategy http://bit.ly/a8d4A5

  • http://twitter.com/davefishkeo/status/14438939168 Dave Fish

    RT @RedlinCook: RT @MikeCorak: RT @jaybaer: Why D.I.S. is Crucial to your Content Marketing Strategy http://bit.ly/a8d4A5

  • http://twitter.com/conversionation/status/14488221257 J-P De Clerck

    Reading: "Why D.I.S. is Crucial to your Content Marketing Strategy – Convince & Convert" ( http://bit.ly/9ZLjFX )

  • http://twitter.com/alfonsodilieto Alfonso Di Lieto

    How I would like that business owner keep your “D.I.S.” model like a philosophy…

    Interesting post…

  • http://twitter.com/alfonsodilieto/status/14498555991 Alfonso Di Lieto

    The "D.I.S" approach of consumers by @russhenneberry (on @jaybaer 's blog) http://bit.ly/9uu43L

  • http://twitter.com/russhenneberry/status/14499929471 Russ Henneberry

    My most popular tweet of the weekend wasn't on my own blog — it was on @jaybaer 's blog — Check D.I.S. out — http://ow.ly/1Oyui

  • http://twitter.com/russhenneberry/status/14499929471 Russ Henneberry

    My most popular tweet of the weekend wasn't on my own blog — it was on @jaybaer 's blog — Check D.I.S. out — http://ow.ly/1Oyui

  • http://twitter.com/russhenneberry/status/14499929471 Russ Henneberry

    My most popular tweet of the weekend wasn't on my own blog — it was on @jaybaer 's blog — Check D.I.S. out — http://ow.ly/1Oyui

  • http://twitter.com/russhenneberry/status/14500010515 Russ Henneberry

    My most popular post of the week wasn't on my own blog — it was on @jaybaer 's blog — Check D.I.S. out — http://ow.ly/1Oyw0

  • http://twitter.com/mr_magnusson/status/14501694592 Kenny magnusson

    RT @jaybaer: @RussHenneberry Nice job. One of the most successful guest posts ever on C&C! http://ow.ly/1Oyw0

  • http://twitter.com/samuelhfagan/status/14552226891 Sam Fagan

    RT @jaybaer: Why D.I.S. is Crucial to your Content Marketing Strategy http://bit.ly/a8d4A5

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  • http://twitter.com/jimdelo/status/14661645857 Jim DeLorenzo

    RT @jaybaer: Why D.I.S. is Crucial to your Content Marketing Strategy http://bit.ly/a8d4A5

  • http://twitter.com/leejohnsonseo/status/14821057548 Lee Johnson 【ツ】

    Why D.I.S. is Crucial to your Content Marketing Strategy – http://is.gd/cqZi2 #socialmedia

  • http://twitter.com/vistahispano/status/14854149695 Vista Hispano

    D.i.S. Content should be discoverable, interactive, and shareable… – @jaybaer http://bit.ly/bEI7vy

  • http://twitter.com/davidsawatzke/status/14854287107 David Sawatzke

    RT @vistahispano: D.i.S. Content should be discoverable, interactive, and shareable… – @jaybaer http://bit.ly/bEI7vy

  • http://twitter.com/damnredhead/status/14905431805 Stacy Lukas

    Why D.I.S. is Crucial to your Content Marketing Strategy – http://bit.ly/a8d4A5

  • http://twitter.com/damnredhead/status/14905431805 Stacy Lukas

    Why D.I.S. is Crucial to your Content Marketing Strategy – http://bit.ly/a8d4A5

  • http://twitter.com/damnredhead/status/14905431805 Stacy Lukas

    Why D.I.S. is Crucial to your Content Marketing Strategy – http://bit.ly/a8d4A5

  • EK

    Good framework!

  • http://twitter.com/treehousei/status/15260773905 TreeHouseInteractive

    Here's a post that's been making the rounds on producing content that's discoverable, interactive and shareable http://bit.ly/cY6MJ1

  • http://twitter.com/treehousei/status/15260773905 TreeHouseInteractive

    Here's a post that's been making the rounds on producing content that's discoverable, interactive and shareable http://bit.ly/cY6MJ1

  • http://twitter.com/treehousei/status/15260773905 TreeHouseInteractive

    Here's a post that's been making the rounds on producing content that's discoverable, interactive and shareable http://bit.ly/cY6MJ1

  • http://twitter.com/jeffhurt/status/15261207695 Jeff Hurt

    Why DIS (Discoverable, Interactive, Shareable) Is Crucial To Your Content Marketing Strategy by @russhenneberry http://ow.ly/1SZDW

  • http://twitter.com/kriscolvin/status/15261258827 KrisColvin

    RT @Jeffhurt: Why DIS (Discoverable, Interactive, Shareable) Is Crucial To Your Content Marketing Strategy by @russhenneberry http://ow.ly/1SZDW

  • http://www.searchengineoptimisation.com Phil

    Great post DIS – D.I.S (Discoverable, Iterative and Shareable) …Facebook profile seems to be discoverable due to static user names

  • http://twitter.com/russhenneberry/status/16772722364 Russ Henneberry

    @TheRiseToTheTop Agreed! Re:spreadable content -did you see this on @jaybaer 's blog? Check out the graphic http://ow.ly/21FH2

  • http://twitter.com/therisetothetop/status/16789968432 David Garland

    Nice job @RussHenneberry RT @jaybaer: Why D.I.S. is Crucial to your Content Marketing Strategy http://bit.ly/a8d4A5

  • http://twitter.com/b2bbloggers/status/19679333392 Jeremy Victor

    Why D.I.S. is Crucial to your #ContentMarketing Strategy http://ow.ly/2ho3F

  • http://twitter.com/jeremyvictor/status/19679333975 Jeremy Victor

    Why D.I.S. is Crucial to your #ContentMarketing Strategy http://ow.ly/2ho5K