Convince and Convert: Social Media Consulting and Content Marketing Consulting

Influencers Are Going Mainstream

Sometimes, our life-changing influence happens by enabling others to do the influencing. Explore how more brands are turning to ordinary, real-world influencers to reach their audiences.

Takeaways

Kelly: “Sometimes our life-changing influence happens by enabling others to do the influencing.”—Rory Vaden

Hi, I’m Kelly Santina, Head of Operations and Media for Convince & Convert. Rory Vaden posted that quote earlier this week from one of his team members, and it relates perfectly to this week’s topic: influencers going mainstream.

Isn’t that what we’re already seeing? Big brands spending less energy and fewer dollars on large celebrity endorsements and looking for the real-world influencers that they can deliver brand messaging from? Look at Casey Neistat on the Oscar campaign for Samsung, or even Chewbacca mom Candace Payne.

In our consulting practice, we help clients each week figure out their exact influence marketing strategy, how to maximize it, how to create those relationships, and also determine the ROI. As our Jay Baer says, “True influence is not just about awareness, but action.” Check out the articles below and start to grow your influencer marketing campaign, extend the ones you already have, or figure out the right dashboard to deliver the ROI. Take care.