YOUTILITY

Why Smart Marketing Is About Help, Not Hype

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4 Critical Steps for Marketing in a Recession (video)

Greetings. I’ve put together another video blog post, this time on a subject that’s on everyone’s mind: How to Market in a Recession. Do you believe?

pf button both 4 Critical Steps for Marketing in a Recession (video)
About Jay Baer

Jay Baer is a hype-free social media and content strategist & speaker, and author of Youtility: Why Smart Marketing is About Help not Hype. Jay is the founder of http://convinceandconvert.com and host of the Social Pros podcast.

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  • http://blog.emaildiva.net/ Andrea Merida

    Amen, amen, amen, Jason. Thank you for clearly articulating exactly what I’ve been thinking. My niche are independent fashion designers and apparel-related businesses, and I’m also telling them that the need vs. want impulse for purchases hasn’t changed, it’s just that buyers are more discriminating. So they have to be even more in contact with them and even more clearly demonstrate the value of their collections.

    Thanks for the great post!

  • http://blog.emaildiva.net Andrea Merida

    Amen, amen, amen, Jason. Thank you for clearly articulating exactly what I’ve been thinking. My niche are independent fashion designers and apparel-related businesses, and I’m also telling them that the need vs. want impulse for purchases hasn’t changed, it’s just that buyers are more discriminating. So they have to be even more in contact with them and even more clearly demonstrate the value of their collections.

    Thanks for the great post!

  • Jason Baer

    Andrea -

    Thanks very much for the kind words. No question that consumers still want the same things, especially from brands they’ve already trusted. That’s why I believe email will be HUGE in 2009 and 2010 if it’s executed properly. Go get ‘em!

  • Jason Baer

    Andrea -

    Thanks very much for the kind words. No question that consumers still want the same things, especially from brands they’ve already trusted. That’s why I believe email will be HUGE in 2009 and 2010 if it’s executed properly. Go get ‘em!

  • http://twitter.com/kathysacks/status/ Kathy Sacks

    Am liking the video blog post from @jaybaer about 4 critical steps for marketing in a recession. http://tinyurl.com/6kd8n9 Good stuff.

  • letstalkandchat

    If you’re looking for webinar software, then check out Evergreen Business System. Its perfect for marketers and let’s you automate the scheduling of your webinars, build your list, and even follow up with your webinar registrants. If you’re going to buy Evergreen Business System, then you might as well get a free bonus! So check out http://www.mikelmurphy.com/evergreen-business-system-bonus-webinar-software/ and you’ll get a great bonus that tells you how to create a webinar, what is a webinar, and a blueprint for making a successful one. None of the other people offering bonuses are offering this. Hurry in case the guy (some dude that worked on Lord of the RIngs) offering the bonus decides to pull it down.