Greetings. I’ve put together another video blog post, this time on a subject that’s on everyone’s mind: How to Market in a Recession. Do you believe?
Greetings. I'm Jay Baer. I'm a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. I've founded 5 companies, and spent 15 years running digital marketing agencies. I've worked with more than 700 brands since then, including 25 of the Fortune 1000. I'm a frequent social media conference speaker, and interview social media luminaries for my Twitter 20 series of live Twitter interviews. How can I help you?
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Amen, amen, amen, Jason. Thank you for clearly articulating exactly what I’ve been thinking. My niche are independent fashion designers and apparel-related businesses, and I’m also telling them that the need vs. want impulse for purchases hasn’t changed, it’s just that buyers are more discriminating. So they have to be even more in contact with them and even more clearly demonstrate the value of their collections.
Thanks for the great post!
Andrea -
Thanks very much for the kind words. No question that consumers still want the same things, especially from brands they’ve already trusted. That’s why I believe email will be HUGE in 2009 and 2010 if it’s executed properly. Go get ‘em!
Am liking the video blog post from @jaybaer about 4 critical steps for marketing in a recession. http://tinyurl.com/6kd8n9 Good stuff.