YOUTILITY

Why Smart Marketing Is About Help, Not Hype

The difference between helping and selling is just two letters. But those two letters are critically important to your company’s success.

You’re not competing for attention only against other, similar products. You’re competing for attention against everything. To win in this hyper-competitive environment, you must ask “How can we help?”

If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. This is Youtility.

Includes interviews with dozens of companies practicing Youtility, and provides 6 blueprints for building Youtility in your company.

Available for pre-order soon (get up to 7 exclusive bonuses) at http://YoutilityBook.com
Integrated Marketing and Media 53  |  Add Yours

Brand Haiku – Delta

stone lantern 300x225 Brand Haiku – DeltaToday, I’m participating in a project with 20+ other bloggers. Each of us is writing a haiku about a recent experience we’ve had with a brand.

Devised by the crafty Aaron Strout from Powered, this Brand Haiku initiative is set up so that you can link from here to the next blogger on the chain, and then from that blog to the next one, etc.

I’ve seen the previews, and there are some hilarious and awesome haikus out there. Check em out!

Brand Haiku – Delta

Why don’t more airlines
have in-air WiFi option
just like Delta does?

Bonus Brand Haiku – Machete

Watched “Machete”
Despite Jessica Alba
I wasted two hours

The next link in the Brand Haiku chain is Chris Carfi from Edelman Digital. Check out his effort right here.

You can play too! Leave your Brand Haiku in the comments. Best one wins a copy of my book – The Now Revolution Good luck!

(image by Shutterstock, a Convince & Convert sponsor)

pf button both Brand Haiku – Delta
About Jay Baer

Jay Baer is a hype-free social media and content strategist & speaker, and author of Youtility: Why Smart Marketing is About Help not Hype. Jay is the founder of http://convinceandconvert.com and host of the Social Pros podcast.

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  • http://twitter.com/TrampArt Michael Carey

    Thirty seconds or
    seventeen syllables – brand
    your product quickly.

    It’s the real thing, Coke -
    The Pepsi generation -
    haiku branding works.

    • http://www.convinceandconvert.com jaybaer

      Outstanding effort! Extra points for double haiku!

  • http://www.678partners.com Parissa Behnia

    My fickle Starbucks
    Free wifi camouflages
    Your too burnt coffee

    • http://www.convinceandconvert.com jaybaer

      Nice! I like the +/- on this one!

  • Anonymous

    My Halloween rocked
    Thanks to ThinkGeek (once again)
    Beam me up, Scotty!

    • http://www.convinceandconvert.com jaybaer

      Very strong. Would have been bonus points for linking to your own blog post!

  • Anonymous

    Something smells fishy
    About this new Tea Party…
    Please don’t invite me.

    • http://www.convinceandconvert.com jaybaer

      Bonus points for going political.

  • Sara at Saving For Someday

    Social Media
    Geeks having a lot of fun
    Thank you for sharing

  • Becca G

    AT&T Jerk-
    “This call may be recorded.”
    Don’t make me call twice

    Oh, Dunkin Donuts!
    Your goodness kisses my lips
    And clings to my thighs

    • http://www.convinceandconvert.com jaybaer

      Solid! Visceral!

    • http://www.convinceandconvert.com jaybaer

      Hi Becca. You win! Please send an email to jess@convinceandconvert.com with your mailing address, and we’ll send you a book when it comes out in February. Thanks for the great #brandhaiku!

  • Pingback: Brand Haiku- Social Media | DIALOGUE: Social Media Education and Advisory Services

  • Pingback: Is your brand Haiku-able?

  • http://restlesslikeme.com Norcross

    Thank you Microsoft
    For not pricing like Apple
    Afford my gadgets

    • http://www.convinceandconvert.com jaybaer

      LOL at that one. Nice!

  • Anonymous

    Jay – thanks again for participating. Loved your original and alternate haikus. I also love the fact that you’ve spawned a whole other set of brand haikus in your comments. I’m in awe of the creativity.

    @aaronstrout

    • http://www.convinceandconvert.com jaybaer

      You could have commented in haiku. Slacker. Thanks for coming up with all this. Udaman.

  • http://www.margieclayman.com Marjorie Clayman

    Dreams of moldy fruit
    White strawberries all over
    Shop Giant Eagle

    • http://www.convinceandconvert.com jaybaer

      Deeep!

  • http://www.wordpress.correlations.com corecorina

    Starbucks Coffee
    An expensive indulgence
    A cheap mental fuel.

    • http://www.convinceandconvert.com jaybaer

      Lots of Starbucks references here, and on other blogs that are doing #brandhaiku

      Interesting.

  • http://twitter.com/troydarling Kevin Troy Darling

    Verizon Wireless
    A Mi-Fi and an iPad
    Are not an iPhone

    • http://www.convinceandconvert.com jaybaer

      I feel that one 100% as a Mi-Fi and IPad user.

    • http://twitter.com/slashcareer Eric Bryant

      Not quite. “Wireless” is 3 syllables ;)

  • Mpace101

    Start email with
    Dear Very Valued Customer
    Don’t count on reply

    • http://www.convinceandconvert.com jaybaer

      LOVE this one! So very true.

  • http://twitter.com/itspurebusiness Niranjan Mutkekar

    This is for #brandHaiku

    Every single #brandhaiku
    A Theory, Explanation or an Example
    Setting stones for the conversations!

    • http://www.convinceandconvert.com jaybaer

      Whoa. Very meta, doing a haiku about #brandhaiku. Cool!

  • Mpace101

    Just realized that I cannot count

  • http://twitter.com/redslice Maria Ross

    Virgin you delight
    All your little brand touches
    Make me want to fly!

  • http://highland65.wordpress.com/ Kathleen

    My face to business
    Is highland65 dot com,
    Twitter and blog too.

    • http://www.convinceandconvert.com jaybaer

      Excellent!

  • http://ocbizblog.com SteveAverill

    @facebook.com
    Facebook says it’s not email
    It’s messages, oh.

    • http://www.convinceandconvert.com jaybaer

      Very slick. And timely!

  • Seanclaes

    Honda CRV
    Four Hundred And Fifty Bucks
    Until I own you

    • http://www.convinceandconvert.com jaybaer

      Killer. Extra points for being personal!

  • http://twitter.com/erica_g Erica Gordon

    Jamba Juice: Mmm good
    smoothies. Great in-store vibe! But
    no Milwaukee? Boo.

    • http://www.convinceandconvert.com jaybaer

      Good one. I like the local market relevancy!

      • http://www.mhandy1.tumblr.com Mike Handy

        Jay I have to agree… its pretty sweet

  • Christina Pappas

    Its dark driving home
    Its dark waking up today
    November is cold

    LOL! Havent written a haiku since 7th grade!

  • Kathi

    Apple is my fave,
    Ev’rything intuitive,
    Simple in design.

  • http://www.mhandy1.tumblr.com Mike Handy

    Social Media is not
    A place to broadcast
    rather a place to engage

  • http://www.tlchome.ca tlchome

    twitter me this~
    140 characters
    lifelong connections

  • http://www.twitter.com/claytonwalter Clayton Walter

    Hi Iphone You suck
    HTC EVO; I sprint
    Wait what? 4G fee….

    • http://twitter.com/ClaytonWalter Clayton Walter

      Some might not get this…lol

  • http://stephaniefiermanmarketingdaily.com Stephanie Fierman

    at&t stinks
    wonder how long line will be
    when “v-iphone” hits town

    black friday next year
    target wal-mart toys r us
    right after july 4th

  • http://stephaniefiermanmarketingdaily.com Stephanie Fierman

    I hate when you can’t take comments back. Ok, trying again:

    black friday next year
    target wal-mart toys r us
    after july 4th

    at&t stinks
    wonder how long line will be
    when “viphone” hits nyc

    So hard to tell a joke when screw it up and have to start over, isn’t it? – sf

  • Christina Pappas

    Had some extra time
    But Dunks forgot my cream cheese
    Not returning there

  • Christina Pappas

    Had some extra time
    But Dunks forgot my cream cheese
    Not returning there

  • http://www.convinceandconvert.com jaybaer

    Wow! Kudos everyone for fantastic entries. Picking a winner was WAAAAY harder than I expected. My favorite is……(drum roll)…….Becca G with:

    AT&T Jerk-
    “This call may be recorded.”
    Don’t make me call twice

    Summarized very succinctly a circumstance we’ve all had. Well done!

    I also really liked Mpace101, Susan Baier, and Michael Cary. As haikus, they were perhaps my favorite. But, because this is #brandhaiku, and they didn’t reference particular brand experiences as much as Becca, she wins a copy of The NOW Revolution.

    Thanks again to all for playing. We’ll have more contests and giveaways as we get closer to book launch date (Feb 1, 2011).

  • Pingback: Social Media Marketing HQ | Learn Social Media From the Industry's Brightest Minds » 6 Ways Web Check-ins Can Benefit Your Brand

  • letstalkandchat

    I just found a great company that builds websites for info products. To keep your costs low, they’ll mentor you on how to create your site, design a marketing funnel (one of the guys works in Hollywood and makes really slick videos), and the other guy programmed Myspace. If you’re looking to have professional web design for your small business and not waste any time or money then check their site out. Check them out: http://www.mikelmurphy.com/easy-info-product-site-system/