YOUTILITY

Why Smart Marketing Is About Help, Not Hype

The difference between helping and selling is just two letters. But those two letters are critically important to your company’s success.

You’re not competing for attention only against other, similar products. You’re competing for attention against everything. To win in this hyper-competitive environment, you must ask “How can we help?”

If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. This is Youtility.

Includes interviews with dozens of companies practicing Youtility, and provides 6 blueprints for building Youtility in your company.

Available for pre-order soon (get up to 7 exclusive bonuses) at http://YoutilityBook.com
Book Reviews 5  |  Add Yours

How to Market to People Not Like You

Sometimes business success isn’t about changing the message, but rather changing the market.

how to market to people not like you e1307812702574 How to Market to People Not Like YouThat’s the premise of the new book How to Market to People Not Like You: “Know It or Blow It” Rules for Reaching Diverse Customers How to Market to People Not Like You(amazon link), written by my friend Kelly McDonald.

Bursting with fascinating anecdotes, sound advice, and interesting facts about how different populations think, feel, shop and share this is a book that will benefit every marketer in some way.

It’s an easy read – perfect for a plane – and Kelly’s style is approachable yet sharp. I found a lot of social media corollaries in this book, especially the sections about companies having to be operationally ready to address new markets. The discussion around corporate culture and its importance in market expansion was especially relevant.

A key theme that is dead-on with social media is the notion that consumers want to do business where they feel welcomed and comfortable. Whether that’s hiring Spanish-speaking bank tellers or using content marketing to help customers understand what makes your company different and special, humanization and building kinship bridges is always a net positive.

I interview Kelly about the book, her outstanding Hispanic agency (McDonald Marketing in Dallas) and the big takeaways inHow to Market to People Not Like You How to Market to People Not Like You. Pick up a copy, I think you’ll enjoy the read.

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About Jay Baer

Jay Baer is a hype-free social media and content strategist & speaker, and author of Youtility: Why Smart Marketing is About Help not Hype. Jay is the founder of http://convinceandconvert.com and host of the Social Pros podcast.

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  • OnlineBusinesVA

    Thanks Jay for this great write up and great interview. Loved what you have shared here within 15 min and thanks for the share.

  • LauraOrsini

    Sounds like a great read. Had a reader on my blog today mention that she’s writing a suspense book that is “a mystery thriller gender-bender soft sci-fi novel with madcap twists and turns.” She describes her readers as “someone interested in bizarre and unpredictable people, places and events within quite believable scenarios.” I want to check out this book and perhaps recommend it! Thanks for the heads-up, Jay!

  • http://coolestone.com/ Coolest

    I’m adding this book to my “To Read” list. I have a friend that owns a funeral home, bet he never thought of having weddings there. Lots of useful tips in the video so the book has to be good. Great video! Thanks.

  • kathysacks

    Buying the book now. Solid interview! Kelly–I look forward to meeting you when you are here in Arizona Oct 10-11 for BOLO conference.

  • letstalkandchat

    I just found a great company that builds websites for info products. To keep your costs low, they’ll mentor you on how to create your site, design a marketing funnel (one of the guys works in Hollywood and makes really slick videos), and the other guy programmed Myspace. If you’re looking to have professional web design for your small business and not waste any time or money then check their site out. Check them out: http://www.mikelmurphy.com/easy-info-product-site-system/