Comments on: Social Media Makes Everything Marketing http://www.convinceandconvert.com/integrated-marketing-and-media/social-media-makes-everything-marketing/ Social Media Strategy Blog Social Media Consulting Mon, 27 Jun 2011 21:18:45 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Gerald Cotley http://www.convinceandconvert.com/integrated-marketing-and-media/social-media-makes-everything-marketing/#comment-44196 Gerald Cotley Sat, 28 Aug 2010 05:13:00 +0000 http://www.convinceandconvert.com/?p=1237#comment-44196 test test

]]> By: Bill Walker http://www.convinceandconvert.com/integrated-marketing-and-media/social-media-makes-everything-marketing/#comment-11455 Bill Walker Tue, 26 Jan 2010 02:22:41 +0000 http://www.convinceandconvert.com/?p=1237#comment-11455 I think a major point is this: marketing is not a separate entity from any other part of your organization. Social media highlights this, but it isn't relevant *just* to social media.<br><br>Everyone's a leader, and everyone's a marketer. Everyone has to understand, embody, and convey the organization's core values - ie, what your brand stands for. Social media is just one way to receive feedback on how well we're doing that.<br><br>I used to work for a company that expected marketing to work independently of anything customer-related ... [there were even layers of bureaucracy between internal customers and marketers] ... yet we were developing customer-facing materials. Independent of any management directives, we marketers had to blaze our own trails to make connections with customer service, call center, etc. I've since left the company and I don't know whether those trails have endured, but the learning isn't just about marketing; it's also about management.<br><br>Why put up divisions that dissuade us from learning about our customers, and how they perceive our company (brand)? If we choose to ignore our customers in social media or call centers or any other legitimate platform, our business deserves to suffer for it. And that's just shame. I think a major point is this: marketing is not a separate entity from any other part of your organization. Social media highlights this, but it isn't relevant *just* to social media.

Everyone's a leader, and everyone's a marketer. Everyone has to understand, embody, and convey the organization's core values – ie, what your brand stands for. Social media is just one way to receive feedback on how well we're doing that.

I used to work for a company that expected marketing to work independently of anything customer-related … [there were even layers of bureaucracy between internal customers and marketers] … yet we were developing customer-facing materials. Independent of any management directives, we marketers had to blaze our own trails to make connections with customer service, call center, etc. I've since left the company and I don't know whether those trails have endured, but the learning isn't just about marketing; it's also about management.

Why put up divisions that dissuade us from learning about our customers, and how they perceive our company (brand)? If we choose to ignore our customers in social media or call centers or any other legitimate platform, our business deserves to suffer for it. And that's just shame.

]]> By: 5 Sure-Fire Ways to Operationalize Social Media http://www.convinceandconvert.com/integrated-marketing-and-media/social-media-makes-everything-marketing/#comment-10827 5 Sure-Fire Ways to Operationalize Social Media Tue, 05 Jan 2010 10:53:07 +0000 http://www.convinceandconvert.com/?p=1237#comment-10827 [...] The real-time Web makes everything marketing’s responsibility. It used to be that if you had a problem with a hotel, you’d call the front desk. Or if you really had an issue, you’d call the 800 number, or write a letter and your concerns would be addressed by the hotel’s operations or customer service department. [...] [...] The real-time Web makes everything marketing’s responsibility. It used to be that if you had a problem with a hotel, you’d call the front desk. Or if you really had an issue, you’d call the 800 number, or write a letter and your concerns would be addressed by the hotel’s operations or customer service department. [...]

]]> By: BadgerCareerNetwork http://www.convinceandconvert.com/integrated-marketing-and-media/social-media-makes-everything-marketing/#comment-12782 BadgerCareerNetwork Thu, 24 Dec 2009 01:16:18 +0000 http://www.convinceandconvert.com/?p=1237#comment-12782 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">Social Media Makes Everything Marketing | http://bit.ly/10f0hH RT @ResumeBear via @jaybaer</span></span> Social Media Makes Everything Marketing | http://bit.ly/10f0hH RT @ResumeBear via @jaybaer

]]> By: ResumeBear http://www.convinceandconvert.com/integrated-marketing-and-media/social-media-makes-everything-marketing/#comment-12783 ResumeBear Wed, 23 Dec 2009 07:58:47 +0000 http://www.convinceandconvert.com/?p=1237#comment-12783 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">RT @jaybaer Social Media Makes Everything Marketing | http://bit.ly/10f0hH</span></span> RT @jaybaer Social Media Makes Everything Marketing | http://bit.ly/10f0hH

]]> By: 5 Sure-Fire Ways to Operationalize Social Media | NEVER MIND MARKETING :: social media advisors http://www.convinceandconvert.com/integrated-marketing-and-media/social-media-makes-everything-marketing/#comment-9516 5 Sure-Fire Ways to Operationalize Social Media | NEVER MIND MARKETING :: social media advisors Sun, 20 Dec 2009 23:24:36 +0000 http://www.convinceandconvert.com/?p=1237#comment-9516 [...] The real-time Web makes everything marketing’s responsibility. It used to be that if you had a problem with a hotel, you’d call the front desk. Or if you really had an issue, you’d call the 800 number, or write a letter and your concerns would be addressed by the hotel’s operations or customer service department. [...] [...] The real-time Web makes everything marketing’s responsibility. It used to be that if you had a problem with a hotel, you’d call the front desk. Or if you really had an issue, you’d call the 800 number, or write a letter and your concerns would be addressed by the hotel’s operations or customer service department. [...]

]]> By: Weintraub Adv http://www.convinceandconvert.com/integrated-marketing-and-media/social-media-makes-everything-marketing/#comment-12784 Weintraub Adv Tue, 27 Oct 2009 01:20:04 +0000 http://www.convinceandconvert.com/?p=1237#comment-12784 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">RT @jaybaer Social Media Makes Everything Marketing | Integrated Marketing and Media | Social Media Consulting - Con... http://bit.ly/10f0hH</span></span> RT @jaybaer Social Media Makes Everything Marketing | Integrated Marketing and Media | Social Media Consulting – Con… http://bit.ly/10f0hH

]]> By: weintraub (Weintraub Adv) http://www.convinceandconvert.com/integrated-marketing-and-media/social-media-makes-everything-marketing/#comment-6491 weintraub (Weintraub Adv) Mon, 26 Oct 2009 18:20:08 +0000 http://www.convinceandconvert.com/?p=1237#comment-6491 <strong>Twitter Comment</strong> <a href="http://twitter.com/weintraub" title="Twitter Comment" rel="nofollow"> <div class="ccimg1" title="weintraub (Weintraub Adv)" style="float:left;margin-right:10px;padding:0;width:60px;height:60px;background:url(http://www.convinceandconvert.com/wp-content/plugins/chatcatcher/picbg.jpg) no-repeat top;cursor:hand;"> </div> <div class="ccimg2" title="weintraub (Weintraub Adv)" style="float:left;margin-left:-70px;margin-right:10px;padding:0;width:60px;height:60px;background:url(http://purl.org/net/spiurl/weintraub) no-repeat top;cursor:hand;"> </div> </a> RT @jaybaer Social Media Makes Everything Marketing | Integrated Marketing and Media | Social Media Consulting - Con... [link to post]<br /><br /> - <a href="http://chatcatcher.com" target="_blank" rel="nofollow">Posted using Chat Catcher</a> Twitter Comment


RT @jaybaer Social Media Makes Everything Marketing | Integrated Marketing and Media | Social Media Consulting – Con… [link to post]

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]]> By: BenHuebner/ affiliate marketing http://www.convinceandconvert.com/integrated-marketing-and-media/social-media-makes-everything-marketing/#comment-6310 BenHuebner/ affiliate marketing Wed, 21 Oct 2009 21:27:33 +0000 http://www.convinceandconvert.com/?p=1237#comment-6310 "Social media turned market media." this seems to me like the sad truth! Just take a look at Twitter for example and count the "Promo Tweets" on the first side! I bet you find 7 out of ten (depending on who you follow, of course)! This makes Social Media Marketing more and more ineffective, I think! Great Post! “Social media turned market media.” this seems to me like the sad truth! Just take a look at Twitter for example and count the “Promo Tweets” on the first side! I bet you find 7 out of ten (depending on who you follow, of course)! This makes Social Media Marketing more and more ineffective, I think!

Great Post!

]]> By: BenHuebner/ affiliate marketin http://www.convinceandconvert.com/integrated-marketing-and-media/social-media-makes-everything-marketing/#comment-46515 BenHuebner/ affiliate marketin Wed, 21 Oct 2009 21:27:00 +0000 http://www.convinceandconvert.com/?p=1237#comment-46515 "Social media turned market media." this seems to me like the sad truth! Just take a look at Twitter for example and count the "Promo Tweets" on the first side! I bet you find 7 out of ten (depending on who you follow, of course)! This makes Social Media Marketing more and more ineffective, I think! Great Post! “Social media turned market media.” this seems to me like the sad truth! Just take a look at Twitter for example and count the “Promo Tweets” on the first side! I bet you find 7 out of ten (depending on who you follow, of course)! This makes Social Media Marketing more and more ineffective, I think!

Great Post!

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