Comments on: Social Media Makes Everything Marketing

By: Bill Walker

Bill Walker — Tue, 26 Jan 2010 02:22:41 +0000

I think a major point is this: marketing is not a separate entity from any other part of your organization. Social media highlights this, but it isn't relevant *just* to social media.

Everyone's a leader, and everyone's a marketer. Everyone has to understand, embody, and convey the organization's core values - ie, what your brand stands for. Social media is just one way to receive feedback on how well we're doing that.

I used to work for a company that expected marketing to work independently of anything customer-related ... [there were even layers of bureaucracy between internal customers and marketers] ... yet we were developing customer-facing materials. Independent of any management directives, we marketers had to blaze our own trails to make connections with customer service, call center, etc. I've since left the company and I don't know whether those trails have endured, but the learning isn't just about marketing; it's also about management.

Why put up divisions that dissuade us from learning about our customers, and how they perceive our company (brand)? If we choose to ignore our customers in social media or call centers or any other legitimate platform, our business deserves to suffer for it. And that's just shame.

By: 5 Sure-Fire Ways to Operationalize Social Media

5 Sure-Fire Ways to Operationalize Social Media — Tue, 05 Jan 2010 10:53:07 +0000

[...] The real-time Web makes everything marketing’s responsibility. It used to be that if you had a problem with a hotel, you’d call the front desk. Or if you really had an issue, you’d call the 800 number, or write a letter and your concerns would be addressed by the hotel’s operations or customer service department. [...]

By: BadgerCareerNetwork

BadgerCareerNetwork — Thu, 24 Dec 2009 01:16:18 +0000

Social Media Makes Everything Marketing | http://bit.ly/10f0hH RT @ResumeBear via @jaybaer

By: ResumeBear

ResumeBear — Wed, 23 Dec 2009 07:58:47 +0000

RT @jaybaer Social Media Makes Everything Marketing | http://bit.ly/10f0hH

By: 5 Sure-Fire Ways to Operationalize Social Media | NEVER MIND MARKETING :: social media advisors

Sun, 20 Dec 2009 23:24:36 +0000

By: Weintraub Adv

Weintraub Adv — Tue, 27 Oct 2009 01:20:04 +0000

RT @jaybaer Social Media Makes Everything Marketing | Integrated Marketing and Media | Social Media Consulting – Con… http://bit.ly/10f0hH

By: weintraub (Weintraub Adv)

weintraub (Weintraub Adv) — Mon, 26 Oct 2009 18:20:08 +0000

Twitter Comment

RT @jaybaer Social Media Makes Everything Marketing | Integrated Marketing and Media | Social Media Consulting - Con... [link to post]

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By: BenHuebner/ affiliate marketing

BenHuebner/ affiliate marketing — Wed, 21 Oct 2009 21:27:33 +0000

“Social media turned market media.” this seems to me like the sad truth! Just take a look at Twitter for example and count the “Promo Tweets” on the first side! I bet you find 7 out of ten (depending on who you follow, of course)! This makes Social Media Marketing more and more ineffective, I think!

Great Post!

By: Chrisile from Email Marketing

Chrisile from Email Marketing — Sun, 18 Oct 2009 10:20:27 +0000

Social networking sites are sooo bombarded with internet marketers already. It’s even harder to differentiate who is who. Social media turned market media.

By: Maddie Grant

Maddie Grant — Fri, 16 Oct 2009 22:41:07 +0000

Social Media Makes Everything Marketing | Integrated Marketing and Media | Social Media Consulting – Convince & Convert http://bit.ly/170UtA