Comments on: Let’s Stop Swooning Over Social Media

By: Bill Grey

Bill Grey — Fri, 03 Jul 2009 11:12:33 +0000

SOCIAL MEDIA IS NOT AN END IN ITSELF: Most people still don’t know what Twitter is or can do: http://bit.ly/1b3e15

By: Sarah

Sarah — Tue, 30 Jun 2009 02:12:01 +0000

RT @tweetmeme Let’s Stop Swooning Over Social Media (via @jaybaer) http://bit.ly/h6y84

By: edward boches

edward boches — Tue, 30 Jun 2009 01:46:05 +0000

If you're a marketer, you don't start with social media, or with paid media, or with PR. You start with your customer or prospect. Who is she, how does she relate to the category, the brands in the category, media and technology? In the category in question, does she want to be entertained as a spectator, or does she want to participate as a content creator or critic? Socialize? Express an opinion, what? I can read a hundred blog posts a day and find an awful lot that simply want to talk about technology, or SEO, or social media, or Twitter. They're all just tools to connect, engage, inspire, build and mobilize. But which one(s) you decide to employ have little to do with the medium itself, it (they) has to do with your audience. Start there. Always. [rq=84938,0,blog][/rq]10 steps to launching a new product using social media

By: edward boches

edward boches — Tue, 30 Jun 2009 01:44:45 +0000

If you're a marketer, you don't start with social media, or with paid media, or with PR. You start with your customer or prospect. Who is she, how does she relate to the category, the brands in the category, media and technology? In the category in question, does she want to be entertained as a spectator, or does she want to participate as a content creator or critic? Socialize? Express an opinion, what? I can read a hundred blog posts a day and find an awful lot that simply want to talk about technology, or SEO, or social media, or Twitter. They're all just tools to connect, engage, inspire, build and mobilize. But which one(s) you decide to employ have little to do with the medium itself, it (they) has to do with your audience. Start there. Always. [rq=84916,0,blog][/rq]10 steps to launching a new product using social media

By: Jessica Griffin

Jessica Griffin — Sun, 28 Jun 2009 21:34:01 +0000

Let’s Stop Swooning over Social Media http://bit.ly/10pbgH (c/o @jaybaer)

By: F. Andy Seidl

F. Andy Seidl — Sun, 28 Jun 2009 08:49:36 +0000

Reading (and agreeing with) @jaybaer – http://bit.ly/bV5ab “If You Think You Can Use Social Media Only, You Can’t”

By: Sommer Poquette

Sommer Poquette — Sun, 28 Jun 2009 03:54:44 +0000

Enough swooning over social media http://bit.ly/1pacW

By: Elza Hayen

Elza Hayen — Sat, 27 Jun 2009 13:10:57 +0000

RT @tweetmeme Let’s Stop Swooning Over Social Media | Integrated Marketing and Media | Social Media Consulting – Conv… http://bit.ly/h6y84

By: Jamie Beckland

Jamie Beckland — Sat, 27 Jun 2009 05:23:20 +0000

Spot on. Gotta have the strategy & social is just 1 piece. RT @tweetmeme Let’s Stop Swooning Over Social Media: http://bit.ly/h6y84

By: skader1 (Stacy Kader)

skader1 (Stacy Kader) — Thu, 25 Jun 2009 21:07:06 +0000

Twitter Comment

RT @tweetmeme Let's Stop Swooning Over Social Media [link to post]. The comments at the end are great.

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