Comments on: Let’s Stop Swooning Over Social Media http://www.convinceandconvert.com/integrated-marketing-and-media/stop-swooning-over-social-media/ Social Media Strategy Blog Social Media Consulting Mon, 27 Jun 2011 21:18:45 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: ArtseyC http://www.convinceandconvert.com/integrated-marketing-and-media/stop-swooning-over-social-media/#comment-49507 ArtseyC Fri, 22 Oct 2010 07:32:00 +0000 http://www.convinceandconvert.com/?p=320#comment-49507 Despite what I may tweet, I agree with this, Jay. Jeff's vacuum salesman analogy is funny in that sad-but-true way. And Ginger makes the point I tend to harp on: if you are doing business poorly (bad - or not good - customer service, bad product, etc.), you are not going to create advocates in social or any other media. First, be a company people want to engage with, be a part of, talk about; get your processes in order, get your people on the same page. Know what you're looking to accomplish and how you plan to go about it. Treat your foray into social medias as important enough to put some time and effort into, and then work your plan. Companies that throw a few hours a week of their uninterested employees' time, stacked on top of already packed schedules, with no guidance as to what they are attempting to accomplish will end up being the companies that say "We tried that and it didn't work." And we will shake our heads and sigh. Despite what I may tweet, I agree with this, Jay.

Jeff’s vacuum salesman analogy is funny in that sad-but-true way. And Ginger makes the point I tend to harp on: if you are doing business poorly (bad – or not good – customer service, bad product, etc.), you are not going to create advocates in social or any other media.

First, be a company people want to engage with, be a part of, talk about; get your processes in order, get your people on the same page. Know what you’re looking to accomplish and how you plan to go about it. Treat your foray into social medias as important enough to put some time and effort into, and then work your plan.

Companies that throw a few hours a week of their uninterested employees’ time, stacked on top of already packed schedules, with no guidance as to what they are attempting to accomplish will end up being the companies that say “We tried that and it didn’t work.” And we will shake our heads and sigh.

]]> By: Bill Grey http://www.convinceandconvert.com/integrated-marketing-and-media/stop-swooning-over-social-media/#comment-13262 Bill Grey Fri, 03 Jul 2009 11:12:33 +0000 http://www.convinceandconvert.com/?p=320#comment-13262 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">SOCIAL MEDIA IS NOT AN END IN ITSELF: Most people still don't know what Twitter is or can do: http://bit.ly/1b3e15</span></span> SOCIAL MEDIA IS NOT AN END IN ITSELF: Most people still don’t know what Twitter is or can do: http://bit.ly/1b3e15

]]> By: Sarah http://www.convinceandconvert.com/integrated-marketing-and-media/stop-swooning-over-social-media/#comment-13263 Sarah Tue, 30 Jun 2009 02:12:01 +0000 http://www.convinceandconvert.com/?p=320#comment-13263 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">RT @tweetmeme Let's Stop Swooning Over Social Media (via @jaybaer) http://bit.ly/h6y84</span></span> RT @tweetmeme Let’s Stop Swooning Over Social Media (via @jaybaer) http://bit.ly/h6y84

]]> By: edward boches http://www.convinceandconvert.com/integrated-marketing-and-media/stop-swooning-over-social-media/#comment-2879 edward boches Tue, 30 Jun 2009 01:46:05 +0000 http://www.convinceandconvert.com/?p=320#comment-2879 If you're a marketer, you don't start with social media, or with paid media, or with PR. You start with your customer or prospect. Who is she, how does she relate to the category, the brands in the category, media and technology? In the category in question, does she want to be entertained as a spectator, or does she want to participate as a content creator or critic? Socialize? Express an opinion, what? I can read a hundred blog posts a day and find an awful lot that simply want to talk about technology, or SEO, or social media, or Twitter. They're all just tools to connect, engage, inspire, build and mobilize. But which one(s) you decide to employ have little to do with the medium itself, it (they) has to do with your audience. Start there. Always. [rq=84938,0,blog][/rq]<a href="http://edwardboches.com/10-steps-to-launching-a-new-product-using-social-media" rel="nofollow">10 steps to launching a new product using social media</a> If you’re a marketer, you don’t start with social media, or with paid media, or with PR. You start with your customer or prospect. Who is she, how does she relate to the category, the brands in the category, media and technology? In the category in question, does she want to be entertained as a spectator, or does she want to participate as a content creator or critic? Socialize? Express an opinion, what? I can read a hundred blog posts a day and find an awful lot that simply want to talk about technology, or SEO, or social media, or Twitter. They’re all just tools to connect, engage, inspire, build and mobilize. But which one(s) you decide to employ have little to do with the medium itself, it (they) has to do with your audience. Start there. Always.
[rq=84938,0,blog][/rq]10 steps to launching a new product using social media

]]> By: edward boches http://www.convinceandconvert.com/integrated-marketing-and-media/stop-swooning-over-social-media/#comment-45892 edward boches Tue, 30 Jun 2009 01:46:00 +0000 http://www.convinceandconvert.com/?p=320#comment-45892 If you're a marketer, you don't start with social media, or with paid media, or with PR. You start with your customer or prospect. Who is she, how does she relate to the category, the brands in the category, media and technology? In the category in question, does she want to be entertained as a spectator, or does she want to participate as a content creator or critic? Socialize? Express an opinion, what? I can read a hundred blog posts a day and find an awful lot that simply want to talk about technology, or SEO, or social media, or Twitter. They're all just tools to connect, engage, inspire, build and mobilize. But which one(s) you decide to employ have little to do with the medium itself, it (they) has to do with your audience. Start there. Always. [rq=84938,0,blog][/rq]<a href="http://edwardboches.com/10-steps-to-launching-a-new-product-using-social-media" rel="nofollow">10 steps to launching a new product using social media</a> If you’re a marketer, you don’t start with social media, or with paid media, or with PR. You start with your customer or prospect. Who is she, how does she relate to the category, the brands in the category, media and technology? In the category in question, does she want to be entertained as a spectator, or does she want to participate as a content creator or critic? Socialize? Express an opinion, what? I can read a hundred blog posts a day and find an awful lot that simply want to talk about technology, or SEO, or social media, or Twitter. They’re all just tools to connect, engage, inspire, build and mobilize. But which one(s) you decide to employ have little to do with the medium itself, it (they) has to do with your audience. Start there. Always.
[rq=84938,0,blog][/rq]10 steps to launching a new product using social media

]]> By: edward boches http://www.convinceandconvert.com/integrated-marketing-and-media/stop-swooning-over-social-media/#comment-2878 edward boches Tue, 30 Jun 2009 01:44:45 +0000 http://www.convinceandconvert.com/?p=320#comment-2878 If you're a marketer, you don't start with social media, or with paid media, or with PR. You start with your customer or prospect. Who is she, how does she relate to the category, the brands in the category, media and technology? In the category in question, does she want to be entertained as a spectator, or does she want to participate as a content creator or critic? Socialize? Express an opinion, what? I can read a hundred blog posts a day and find an awful lot that simply want to talk about technology, or SEO, or social media, or Twitter. They're all just tools to connect, engage, inspire, build and mobilize. But which one(s) you decide to employ have little to do with the medium itself, it (they) has to do with your audience. Start there. Always. [rq=84916,0,blog][/rq]<a href="http://edwardboches.com/10-steps-to-launching-a-new-product-using-social-media" rel="nofollow">10 steps to launching a new product using social media</a> If you’re a marketer, you don’t start with social media, or with paid media, or with PR. You start with your customer or prospect. Who is she, how does she relate to the category, the brands in the category, media and technology? In the category in question, does she want to be entertained as a spectator, or does she want to participate as a content creator or critic? Socialize? Express an opinion, what? I can read a hundred blog posts a day and find an awful lot that simply want to talk about technology, or SEO, or social media, or Twitter. They’re all just tools to connect, engage, inspire, build and mobilize. But which one(s) you decide to employ have little to do with the medium itself, it (they) has to do with your audience. Start there. Always.
[rq=84916,0,blog][/rq]10 steps to launching a new product using social media

]]> By: edward boches http://www.convinceandconvert.com/integrated-marketing-and-media/stop-swooning-over-social-media/#comment-45890 edward boches Tue, 30 Jun 2009 01:44:00 +0000 http://www.convinceandconvert.com/?p=320#comment-45890 If you're a marketer, you don't start with social media, or with paid media, or with PR. You start with your customer or prospect. Who is she, how does she relate to the category, the brands in the category, media and technology? In the category in question, does she want to be entertained as a spectator, or does she want to participate as a content creator or critic? Socialize? Express an opinion, what? I can read a hundred blog posts a day and find an awful lot that simply want to talk about technology, or SEO, or social media, or Twitter. They're all just tools to connect, engage, inspire, build and mobilize. But which one(s) you decide to employ have little to do with the medium itself, it (they) has to do with your audience. Start there. Always. [rq=84916,0,blog][/rq]<a href="http://edwardboches.com/10-steps-to-launching-a-new-product-using-social-media" rel="nofollow">10 steps to launching a new product using social media</a> If you’re a marketer, you don’t start with social media, or with paid media, or with PR. You start with your customer or prospect. Who is she, how does she relate to the category, the brands in the category, media and technology? In the category in question, does she want to be entertained as a spectator, or does she want to participate as a content creator or critic? Socialize? Express an opinion, what? I can read a hundred blog posts a day and find an awful lot that simply want to talk about technology, or SEO, or social media, or Twitter. They’re all just tools to connect, engage, inspire, build and mobilize. But which one(s) you decide to employ have little to do with the medium itself, it (they) has to do with your audience. Start there. Always.
[rq=84916,0,blog][/rq]10 steps to launching a new product using social media

]]> By: edward boches http://www.convinceandconvert.com/integrated-marketing-and-media/stop-swooning-over-social-media/#comment-45891 edward boches Tue, 30 Jun 2009 01:44:00 +0000 http://www.convinceandconvert.com/?p=320#comment-45891 If you're a marketer, you don't start with social media, or with paid media, or with PR. You start with your customer or prospect. Who is she, how does she relate to the category, the brands in the category, media and technology? In the category in question, does she want to be entertained as a spectator, or does she want to participate as a content creator or critic? Socialize? Express an opinion, what? I can read a hundred blog posts a day and find an awful lot that simply want to talk about technology, or SEO, or social media, or Twitter. They're all just tools to connect, engage, inspire, build and mobilize. But which one(s) you decide to employ have little to do with the medium itself, it (they) has to do with your audience. Start there. Always. [rq=84916,0,blog][/rq]<a href="http://edwardboches.com/10-steps-to-launching-a-new-product-using-social-media" rel="nofollow">10 steps to launching a new product using social media</a> If you’re a marketer, you don’t start with social media, or with paid media, or with PR. You start with your customer or prospect. Who is she, how does she relate to the category, the brands in the category, media and technology? In the category in question, does she want to be entertained as a spectator, or does she want to participate as a content creator or critic? Socialize? Express an opinion, what? I can read a hundred blog posts a day and find an awful lot that simply want to talk about technology, or SEO, or social media, or Twitter. They’re all just tools to connect, engage, inspire, build and mobilize. But which one(s) you decide to employ have little to do with the medium itself, it (they) has to do with your audience. Start there. Always.
[rq=84916,0,blog][/rq]10 steps to launching a new product using social media

]]> By: Jessica Griffin http://www.convinceandconvert.com/integrated-marketing-and-media/stop-swooning-over-social-media/#comment-13264 Jessica Griffin Sun, 28 Jun 2009 21:34:01 +0000 http://www.convinceandconvert.com/?p=320#comment-13264 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">Let's Stop Swooning over Social Media http://bit.ly/10pbgH (c/o @jaybaer)</span></span> Let’s Stop Swooning over Social Media http://bit.ly/10pbgH (c/o @jaybaer)

]]> By: F. Andy Seidl http://www.convinceandconvert.com/integrated-marketing-and-media/stop-swooning-over-social-media/#comment-13265 F. Andy Seidl Sun, 28 Jun 2009 08:49:36 +0000 http://www.convinceandconvert.com/?p=320#comment-13265 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">Reading (and agreeing with) @jaybaer - http://bit.ly/bV5ab "If You Think You Can Use Social Media Only, You Can’t"</span></span> Reading (and agreeing with) @jaybaer – http://bit.ly/bV5ab “If You Think You Can Use Social Media Only, You Can’t”

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