Comments on: The Key to Social Media Success is Just 2 Letters http://www.convinceandconvert.com/integrated-marketing-and-media/the-key-to-social-media-success-is-just-2-letters/ Social Media Strategy Blog Social Media Consulting Mon, 27 Jun 2011 21:18:45 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Buyers Advocates http://www.convinceandconvert.com/integrated-marketing-and-media/the-key-to-social-media-success-is-just-2-letters/#comment-52002 Buyers Advocates Mon, 07 Feb 2011 06:20:00 +0000 http://www.convinceandconvert.com/?p=2095#comment-52002 Agree to that. Jay did great in this article! Agree to that. Jay did great in this article!

]]> By: Liz O. http://www.convinceandconvert.com/integrated-marketing-and-media/the-key-to-social-media-success-is-just-2-letters/#comment-49480 Liz O. Thu, 21 Oct 2010 18:22:00 +0000 http://www.convinceandconvert.com/?p=2095#comment-49480 Great article, Jay! And this thread in addition offers some stellar advice. The social media sphere is just buzzing as a marketing plane these days which makes it all the more necessary for people to clear the air as to what good, progressive practices are. It's great that people can sign on and get connected to the content they need for a product, and knowing it is there is basically half the selling point, so I certainly agree with your previous comment regarding usefullness and trust. For those angling to get into the social media sphere, or even those who have lagged on joining the *online* sphere (heaven forbid, I mean it is 2k10 peoples...) there are other options for building and then gauging good online content. MindTouch 2010's curation analytics provide both immediate and long-term feedback as to whether consumers are finding the information they want online, and they give a glimpse into the customer behavior on your site, allowing you conform to their needs and truly "let them eat cake"-- this is marketing in the most side-ways fashion I can imagine! This article gives a great description of MindTouch 2010, it's worth taking a peek: http://www.cmswire.com/cms/enterprise-20/mindtouch-2010-includes-curation-analytics-for-content-and-documentation-008045.php Cheers, Liz Great article, Jay! And this thread in addition offers some stellar advice. The social media sphere is just buzzing as a marketing plane these days which makes it all the more necessary for people to clear the air as to what good, progressive practices are. It’s great that people can sign on and get connected to the content they need for a product, and knowing it is there is basically half the selling point, so I certainly agree with your previous comment regarding usefullness and trust.

For those angling to get into the social media sphere, or even those who have lagged on joining the *online* sphere (heaven forbid, I mean it is 2k10 peoples…) there are other options for building and then gauging good online content. MindTouch 2010′s curation analytics provide both immediate and long-term feedback as to whether consumers are finding the information they want online, and they give a glimpse into the customer behavior on your site, allowing you conform to their needs and truly “let them eat cake”– this is marketing in the most side-ways fashion I can imagine!

This article gives a great description of MindTouch 2010, it’s worth taking a peek: http://www.cmswire.com/cms/enterprise-20/mindtouch-2010-includes-curation-analytics-for-content-and-documentation-008045.php

Cheers,
Liz

]]> By: Social Media Strategy and Social Media Consulting » 3 Reasons To Dig Deeper In Social Listening | Social Sutra http://www.convinceandconvert.com/integrated-marketing-and-media/the-key-to-social-media-success-is-just-2-letters/#comment-49451 Social Media Strategy and Social Media Consulting » 3 Reasons To Dig Deeper In Social Listening | Social Sutra Wed, 20 Oct 2010 07:42:49 +0000 http://www.convinceandconvert.com/?p=2095#comment-49451 [...] It’s important to create content that people will embrace and share. Content creation and curation is how helpfulness is often defined now. The focus is not on the company’s message, but on the needs of the customer and their community. There’s a fine line between helping and selling. [...] [...] It’s important to create content that people will embrace and share. Content creation and curation is how helpfulness is often defined now. The focus is not on the company’s message, but on the needs of the customer and their community. There’s a fine line between helping and selling. [...]

]]> By: Reasons for social listening | NuGuRu http://www.convinceandconvert.com/integrated-marketing-and-media/the-key-to-social-media-success-is-just-2-letters/#comment-49437 Reasons for social listening | NuGuRu Tue, 19 Oct 2010 17:39:52 +0000 http://www.convinceandconvert.com/?p=2095#comment-49437 [...] It’s important to create content that people will embrace and share. Content creation and curation is how helpfulness is often defined now. The focus is not on the company’s message, but on the needs of the customer and their community. There’s a fine line between helping and selling. [...] [...] It’s important to create content that people will embrace and share. Content creation and curation is how helpfulness is often defined now. The focus is not on the company’s message, but on the needs of the customer and their community. There’s a fine line between helping and selling. [...]

]]> By: Dig deep in social listening – Only limited by imagination ;-) http://www.convinceandconvert.com/integrated-marketing-and-media/the-key-to-social-media-success-is-just-2-letters/#comment-49436 Dig deep in social listening – Only limited by imagination ;-) Tue, 19 Oct 2010 17:36:36 +0000 http://www.convinceandconvert.com/?p=2095#comment-49436 [...] It’s important to create content that people will embrace and share. Content creation and curation is how helpfulness is often defined now. The focus is not on the company’s message, but on the needs of the customer and their community. There’s a fine line between helping and selling. [...] [...] It’s important to create content that people will embrace and share. Content creation and curation is how helpfulness is often defined now. The focus is not on the company’s message, but on the needs of the customer and their community. There’s a fine line between helping and selling. [...]

]]> By: MaureenWMIAF http://www.convinceandconvert.com/integrated-marketing-and-media/the-key-to-social-media-success-is-just-2-letters/#comment-44141 MaureenWMIAF Fri, 27 Aug 2010 17:51:37 +0000 http://www.convinceandconvert.com/?p=2095#comment-44141 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">The Key to Social Media Success is Just 2 Letters http://t.co/eV6sYIe</span></span> The Key to Social Media Success is Just 2 Letters http://t.co/eV6sYIe

]]> By: MaureenWMIAF http://www.convinceandconvert.com/integrated-marketing-and-media/the-key-to-social-media-success-is-just-2-letters/#comment-44130 MaureenWMIAF Fri, 27 Aug 2010 17:50:37 +0000 http://www.convinceandconvert.com/?p=2095#comment-44130 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">RT @juliehood: The Key to Social Media Success is Just 2 Letters http://ow.ly/2ugOp</span></span> RT @juliehood: The Key to Social Media Success is Just 2 Letters http://ow.ly/2ugOp

]]> By: MaureenWMIAF http://www.convinceandconvert.com/integrated-marketing-and-media/the-key-to-social-media-success-is-just-2-letters/#comment-44131 MaureenWMIAF Fri, 27 Aug 2010 17:50:37 +0000 http://www.convinceandconvert.com/?p=2095#comment-44131 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">RT @juliehood: The Key to Social Media Success is Just 2 Letters http://ow.ly/2ugOp</span></span> RT @juliehood: The Key to Social Media Success is Just 2 Letters http://ow.ly/2ugOp

]]> By: MaureenWMIAF http://www.convinceandconvert.com/integrated-marketing-and-media/the-key-to-social-media-success-is-just-2-letters/#comment-44132 MaureenWMIAF Fri, 27 Aug 2010 17:50:37 +0000 http://www.convinceandconvert.com/?p=2095#comment-44132 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">RT @juliehood: The Key to Social Media Success is Just 2 Letters http://ow.ly/2ugOp</span></span> RT @juliehood: The Key to Social Media Success is Just 2 Letters http://ow.ly/2ugOp

]]> By: MaureenWMIAF http://www.convinceandconvert.com/integrated-marketing-and-media/the-key-to-social-media-success-is-just-2-letters/#comment-44133 MaureenWMIAF Fri, 27 Aug 2010 17:50:37 +0000 http://www.convinceandconvert.com/?p=2095#comment-44133 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">RT @juliehood: The Key to Social Media Success is Just 2 Letters http://ow.ly/2ugOp</span></span> RT @juliehood: The Key to Social Media Success is Just 2 Letters http://ow.ly/2ugOp

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