Comments on: Why Social Media Isn’t Marketing At All http://www.convinceandconvert.com/integrated-marketing-and-media/why-social-media-isnt-marketin/ Social Media Strategy Blog Social Media Consulting Fri, 19 Mar 2010 06:53:18 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Build Your Brand by Marketing Sideways | Digital Media | Social Media Consulting - Convince & Converthttp://www.convinceandconvert.com/integrated-marketing-and-media/why-social-media-isnt-marketin/comment-page-1/#comment-850 Build Your Brand by Marketing Sideways | Digital Media | Social Media Consulting - Convince & Convert Thu, 18 Dec 2008 13:51:27 +0000 http://www.convinceandconvert.com/?p=293#comment-850 [...] you find the one thing and build social media marketing programs around it, you are marketing SIDEWAYS, not head-on. You’re using a peripheral but [...] [...] you find the one thing and build social media marketing programs around it, you are marketing SIDEWAYS, not head-on. You’re using a peripheral but [...]

]]> By: Becky Carrollhttp://www.convinceandconvert.com/integrated-marketing-and-media/why-social-media-isnt-marketin/comment-page-1/#comment-787 Becky Carroll Fri, 12 Dec 2008 19:43:06 +0000 http://www.convinceandconvert.com/?p=293#comment-787 Thanks for the shout-out, Jason! I agree with you that Social Media is a confusing term. When I teach my classes on Marketing via New Media at UC San Diego, the first homework asks the students "What is social media?" I get back a variety of responses ranging from "it is social networking" to "YouTube" to "websites"!I think I am with Scott on the campaign vs commitment idea. To me, marketing itself should be a conversation (it will be if a company is customer-centric), and social media provides us another set of tools to dialog with our customers. I believe that marketing is more than just a campaign! :)I love this discussion, worth time to continue.You rock, Jason!<abbr><em>Becky Carroll’s last blog post..<a href="http://feeds.feedburner.com/~r/CustomersRock/~3/477860162/" rel="nofollow">Thank You! Celebrating my blog’s 2 year anniversary</a></abbr></em> Thanks for the shout-out, Jason! I agree with you that Social Media is a confusing term. When I teach my classes on Marketing via New Media at UC San Diego, the first homework asks the students “What is social media?” I get back a variety of responses ranging from “it is social networking” to “YouTube” to “websites”!

I think I am with Scott on the campaign vs commitment idea. To me, marketing itself should be a conversation (it will be if a company is customer-centric), and social media provides us another set of tools to dialog with our customers. I believe that marketing is more than just a campaign! :)

I love this discussion, worth time to continue.

You rock, Jason!

Becky Carroll’s last blog post..Thank You! Celebrating my blog’s 2 year anniversary

]]> By: Scott Montyhttp://www.convinceandconvert.com/integrated-marketing-and-media/why-social-media-isnt-marketin/comment-page-1/#comment-769 Scott Monty Tue, 09 Dec 2008 23:52:08 +0000 http://www.convinceandconvert.com/?p=293#comment-769 Well put. I think it comes down to "are you in it for a campaign, or do you view it as a commitment?" To me, that's the difference between social media vs. a social media marketing campaign.Scott Monty Global Digital Communications Ford Motor Company<abbr><em>Scott Monty’s last blog post..<a href="http://feeds.feedburner.com/~r/SocialMediaMarketing/~3/463293475/how-you-can-use-social-media-to-help-us.html" rel="nofollow">How You Can Use Social Media to Help the U.S. Auto Industry</a></abbr></em> Well put. I think it comes down to “are you in it for a campaign, or do you view it as a commitment?” To me, that’s the difference between social media vs. a social media marketing campaign.

Scott Monty
Global Digital Communications
Ford Motor Company

Scott Monty’s last blog post..How You Can Use Social Media to Help the U.S. Auto Industry

]]> By: Chuckhttp://www.convinceandconvert.com/integrated-marketing-and-media/why-social-media-isnt-marketin/comment-page-1/#comment-768 Chuck Tue, 09 Dec 2008 20:58:50 +0000 http://www.convinceandconvert.com/?p=293#comment-768 I think you've made a sensible distinction without taking the popular route of decrying all but the most open uses of these tools.Nicely done--thanks for your thoughts.<abbr><em>Chuck’s last blog post..<a href="http://feeds.feedburner.com/~r/WestbrookBlog/~3/474831889/" rel="nofollow">Bidding Adieu to FeverBee</a></abbr></em> I think you’ve made a sensible distinction without taking the popular route of decrying all but the most open uses of these tools.

Nicely done–thanks for your thoughts.

Chuck’s last blog post..Bidding Adieu to FeverBee

]]> By: KatFrenchhttp://www.convinceandconvert.com/integrated-marketing-and-media/why-social-media-isnt-marketin/comment-page-1/#comment-766 KatFrench Tue, 09 Dec 2008 16:39:58 +0000 http://www.convinceandconvert.com/?p=293#comment-766 Jason - Good thinking. I especially appreciate the recognition that there's a place for both. I think eventually, both models will evolve into something that's neither called "social media" nor "social media marketing." What that might be, who knows?<abbr><em>KatFrench’s last blog post..<a href="http://feeds.feedburner.com/~r/SocialMediaExplorer/~3/478316546/" rel="nofollow">Brand Reputation Case Study: Network Solutions</a></abbr></em> Jason – Good thinking. I especially appreciate the recognition that there’s a place for both. I think eventually, both models will evolve into something that’s neither called “social media” nor “social media marketing.” What that might be, who knows?

KatFrench’s last blog post..Brand Reputation Case Study: Network Solutions

]]>