Comments on: Ad Networks Are a House of Cards – But a Great Deal http://www.convinceandconvert.com/internet-advertising/ad-networks-are-a-house-of-cards-but-a-great-deal/ Social Media Strategy Blog Social Media Consulting Mon, 27 Jun 2011 21:18:45 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Chris Book http://www.convinceandconvert.com/internet-advertising/ad-networks-are-a-house-of-cards-but-a-great-deal/#comment-85 Chris Book Tue, 12 Aug 2008 18:40:46 +0000 http://www.convinceandconvert.com/?p=138#comment-85 A big issue has been, and will likely continue to be, transparency. Given the current economic conditions, CMOs want to know precisely where their ad dollars are going (not that they shouldn't anyway), and if your network can't supply that information, then it's time to find a new one. A great thing about networks is not just the ability to test venues or creative in a cost-effective manner, but the ability to draw insight from the targeting of different demographic and behavioral groups. Once you connect these targets to your business through sound Web analytics, you're putting yourself ahead of the curve. A big issue has been, and will likely continue to be, transparency. Given the current economic conditions, CMOs want to know precisely where their ad dollars are going (not that they shouldn’t anyway), and if your network can’t supply that information, then it’s time to find a new one.

A great thing about networks is not just the ability to test venues or creative in a cost-effective manner, but the ability to draw insight from the targeting of different demographic and behavioral groups. Once you connect these targets to your business through sound Web analytics, you’re putting yourself ahead of the curve.

]]> By: Chris Book http://www.convinceandconvert.com/internet-advertising/ad-networks-are-a-house-of-cards-but-a-great-deal/#comment-44632 Chris Book Tue, 12 Aug 2008 18:40:00 +0000 http://www.convinceandconvert.com/?p=138#comment-44632 A big issue has been, and will likely continue to be, transparency. Given the current economic conditions, CMOs want to know precisely where their ad dollars are going (not that they shouldn't anyway), and if your network can't supply that information, then it's time to find a new one. A great thing about networks is not just the ability to test venues or creative in a cost-effective manner, but the ability to draw insight from the targeting of different demographic and behavioral groups. Once you connect these targets to your business through sound Web analytics, you're putting yourself ahead of the curve. A big issue has been, and will likely continue to be, transparency. Given the current economic conditions, CMOs want to know precisely where their ad dollars are going (not that they shouldn’t anyway), and if your network can’t supply that information, then it’s time to find a new one.

A great thing about networks is not just the ability to test venues or creative in a cost-effective manner, but the ability to draw insight from the targeting of different demographic and behavioral groups. Once you connect these targets to your business through sound Web analytics, you’re putting yourself ahead of the curve.

]]>