Comments on: The Alarming Truth About Digital Marketing’s Imperfections http://www.convinceandconvert.com/internet-advertising/the-alarming-truth-about-digital-marketings-imperfections/ Social Media Strategy Blog Social Media Consulting Mon, 27 Jun 2011 21:18:45 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: greg o. http://www.convinceandconvert.com/internet-advertising/the-alarming-truth-about-digital-marketings-imperfections/#comment-3765 greg o. Sun, 09 Aug 2009 17:11:49 +0000 http://www.convinceandconvert.com/?p=179#comment-3765 Beautifully stated argument but I disagree with the premise that "at its core" digital marketing is (necessarily) better at demand fulfillment than demand creation. I think the issue is that marketers have become so enthralled with the fulfillment capabilities of digital media that dont exist in traditional media that they have largely ignored the medium's ability to drive demand...to "brand". Notwithstanding the capability limitations, media is what marketers make of it. The consumers are available online as are the applications for effective demand creation (rich media creative) - the marketers just aren't as focused on that part of the equation. When they do focus on demand creation it is likely that Internet media will be as effective and more efficient than traditional media. There's just less cost structure in aggregating an audience online than there is in print or "electronic" media and that lower overhead allows for lower advertiser CPM's. Beautifully stated argument but I disagree with the premise that “at its core” digital marketing is (necessarily) better at demand fulfillment than demand creation. I think the issue is that marketers have become so enthralled with the fulfillment capabilities of digital media that dont exist in traditional media that they have largely ignored the medium’s ability to drive demand…to “brand”.

Notwithstanding the capability limitations, media is what marketers make of it. The consumers are available online as are the applications for effective demand creation (rich media creative) – the marketers just aren’t as focused on that part of the equation. When they do focus on demand creation it is likely that Internet media will be as effective and more efficient than traditional media. There’s just less cost structure in aggregating an audience online than there is in print or “electronic” media and that lower overhead allows for lower advertiser CPM’s.

]]> By: greg o. http://www.convinceandconvert.com/internet-advertising/the-alarming-truth-about-digital-marketings-imperfections/#comment-44694 greg o. Sun, 09 Aug 2009 17:11:00 +0000 http://www.convinceandconvert.com/?p=179#comment-44694 Beautifully stated argument but I disagree with the premise that "at its core" digital marketing is (necessarily) better at demand fulfillment than demand creation. I think the issue is that marketers have become so enthralled with the fulfillment capabilities of digital media that dont exist in traditional media that they have largely ignored the medium's ability to drive demand...to "brand". Notwithstanding the capability limitations, media is what marketers make of it. The consumers are available online as are the applications for effective demand creation (rich media creative) - the marketers just aren't as focused on that part of the equation. When they do focus on demand creation it is likely that Internet media will be as effective and more efficient than traditional media. There's just less cost structure in aggregating an audience online than there is in print or "electronic" media and that lower overhead allows for lower advertiser CPM's. Beautifully stated argument but I disagree with the premise that “at its core” digital marketing is (necessarily) better at demand fulfillment than demand creation. I think the issue is that marketers have become so enthralled with the fulfillment capabilities of digital media that dont exist in traditional media that they have largely ignored the medium’s ability to drive demand…to “brand”.

Notwithstanding the capability limitations, media is what marketers make of it. The consumers are available online as are the applications for effective demand creation (rich media creative) – the marketers just aren’t as focused on that part of the equation. When they do focus on demand creation it is likely that Internet media will be as effective and more efficient than traditional media. There’s just less cost structure in aggregating an audience online than there is in print or “electronic” media and that lower overhead allows for lower advertiser CPM’s.

]]> By: Stephen-Online Marketing http://www.convinceandconvert.com/internet-advertising/the-alarming-truth-about-digital-marketings-imperfections/#comment-235 Stephen-Online Marketing Mon, 15 Sep 2008 10:55:40 +0000 http://www.convinceandconvert.com/?p=179#comment-235 Hi!! I have got some valuable information through your site.Thanks for some wonderful info. Hi!! I have got some valuable information through your site.Thanks for some wonderful info.

]]> By: Stephen-Online Marketing http://www.convinceandconvert.com/internet-advertising/the-alarming-truth-about-digital-marketings-imperfections/#comment-44693 Stephen-Online Marketing Mon, 15 Sep 2008 10:55:00 +0000 http://www.convinceandconvert.com/?p=179#comment-44693 Hi!! I have got some valuable information through your site.Thanks for some wonderful info. Hi!! I have got some valuable information through your site.Thanks for some wonderful info.

]]> By: Jason Baer http://www.convinceandconvert.com/internet-advertising/the-alarming-truth-about-digital-marketings-imperfections/#comment-231 Jason Baer Thu, 11 Sep 2008 20:00:35 +0000 http://www.convinceandconvert.com/?p=179#comment-231 Thank you Mark for the very kind words. I appreciate your support. Charlie, I agree that it is in fact POSSIBLE for Internet to create demand, it just may not be terribly efficient, or its best and highest use (in most cases). Facebook may be an exception due to their ability to hyper-target. Evite would be another opportunity in that vein. Cheers, j Thank you Mark for the very kind words. I appreciate your support.

Charlie, I agree that it is in fact POSSIBLE for Internet to create demand, it just may not be terribly efficient, or its best and highest use (in most cases). Facebook may be an exception due to their ability to hyper-target. Evite would be another opportunity in that vein.

Cheers,
j

]]> By: Jason Baer http://www.convinceandconvert.com/internet-advertising/the-alarming-truth-about-digital-marketings-imperfections/#comment-44691 Jason Baer Thu, 11 Sep 2008 20:00:00 +0000 http://www.convinceandconvert.com/?p=179#comment-44691 Thank you Mark for the very kind words. I appreciate your support. Charlie, I agree that it is in fact POSSIBLE for Internet to create demand, it just may not be terribly efficient, or its best and highest use (in most cases). Facebook may be an exception due to their ability to hyper-target. Evite would be another opportunity in that vein. Cheers, j Thank you Mark for the very kind words. I appreciate your support.

Charlie, I agree that it is in fact POSSIBLE for Internet to create demand, it just may not be terribly efficient, or its best and highest use (in most cases). Facebook may be an exception due to their ability to hyper-target. Evite would be another opportunity in that vein.

Cheers,
j

]]> By: Jason Baer http://www.convinceandconvert.com/internet-advertising/the-alarming-truth-about-digital-marketings-imperfections/#comment-44692 Jason Baer Thu, 11 Sep 2008 20:00:00 +0000 http://www.convinceandconvert.com/?p=179#comment-44692 Thank you Mark for the very kind words. I appreciate your support. Charlie, I agree that it is in fact POSSIBLE for Internet to create demand, it just may not be terribly efficient, or its best and highest use (in most cases). Facebook may be an exception due to their ability to hyper-target. Evite would be another opportunity in that vein. Cheers, j Thank you Mark for the very kind words. I appreciate your support.

Charlie, I agree that it is in fact POSSIBLE for Internet to create demand, it just may not be terribly efficient, or its best and highest use (in most cases). Facebook may be an exception due to their ability to hyper-target. Evite would be another opportunity in that vein.

Cheers,
j

]]> By: Mark D Goren http://www.convinceandconvert.com/internet-advertising/the-alarming-truth-about-digital-marketings-imperfections/#comment-13223 Mark D Goren Thu, 11 Sep 2008 19:12:56 +0000 http://www.convinceandconvert.com/?p=179#comment-13223 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">just read a great post on interactive vs traditional: http://tiny.cc/hxdVf let me know what you think.</span></span> just read a great post on interactive vs traditional: http://tiny.cc/hxdVf let me know what you think.

]]> By: Mark D Goren http://www.convinceandconvert.com/internet-advertising/the-alarming-truth-about-digital-marketings-imperfections/#comment-227 Mark D Goren Thu, 11 Sep 2008 12:09:38 +0000 http://www.convinceandconvert.com/?p=179#comment-227 Finally: A blog entry that really hits on the core of the issue. On most topics that mean something there is a range of thinking that encompasses the extreme. Rarely is anything an absolute. If marketing was black and white there wouldn't be godzillions of posts discussing 'the right waY' Bravo Finally:
A blog entry that really hits on the core of the issue. On most topics that mean something there is a range of thinking that encompasses the extreme. Rarely is anything an absolute. If marketing was black and white there wouldn’t be godzillions of posts discussing ‘the right waY’

Bravo

]]> By: Mark D Goren http://www.convinceandconvert.com/internet-advertising/the-alarming-truth-about-digital-marketings-imperfections/#comment-44690 Mark D Goren Thu, 11 Sep 2008 12:09:00 +0000 http://www.convinceandconvert.com/?p=179#comment-44690 Finally: A blog entry that really hits on the core of the issue. On most topics that mean something there is a range of thinking that encompasses the extreme. Rarely is anything an absolute. If marketing was black and white there wouldn't be godzillions of posts discussing 'the right waY' Bravo Finally:
A blog entry that really hits on the core of the issue. On most topics that mean something there is a range of thinking that encompasses the extreme. Rarely is anything an absolute. If marketing was black and white there wouldn’t be godzillions of posts discussing ‘the right waY’

Bravo

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