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Is Twitter in 2017 Even Worth the Trouble?

Would it just be easier to quit Twitter? That’s the question social media marketers are asking these days about the little blue bird. Not all that long ago, Twitter was a terrific way to interact with your customers, fans, and colleagues, as well as a solidly reliable method to create engagement around your own content. […]

Cisco

How do you take a behemoth tech company and personalize it to partners in a global economy?