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Search Results for: email – Page 5

Social Media and Email – More Alike than Different

From a business objectives standpoint, isn’t uni-directional social media more similar to email than it is different? Social network connectivity is becoming the post-modern email newsletter. A way for consumers to stay up-to-date with the brand, hear about special offers, and occasionally advocate to their friends. This puts significant pressure on email to be more […]

Integrating Email and Social Media with Flowtown

Aren’t social media and email more alike than they are different? Both seek to keep your brand top-of-mind with customers and prospects, communicating in a relevant, timely way that ideally is measurable and testable. But the problem with email and social media is that too many people are positioning it as an either/or scenario. Several […]

What Facebook and Email Stole from Google’s Playbook

A long time ago, you could get Web pages ranked in search engines solely based on how many times a keyword was present on the page. This of course resulted in the laughably loathsome practice of keyword stuffing, where Web pages were purposefully written with “discount Easter baskets for sale” 30 times in a row. […]

Is Zappos’ Email as Good as Their Social Media?

Guest post by David Hibbs, lifecycle marketing manager for integrated marketing firm Off Madison Ave. He specializes in developing strategies to reach the right customer, at the right time, with the right message. I’m a big fan of Zappos.com. They have personality, transparency, and the willingness to try new things (see every social media case […]

Twitterati Says Email Isn’t Dead Yet – 6 Findings

Every conference I’ve been at, and at least 10 blog posts I’ve read this year have proclaimed the death of email. Social network messaging, and its 1:1 relevancy and real-time immediacy will inexorably make email the Edsel of digital communication, goes the theory. It’s not true. Firstly, this isn’t a zero sum game. The notion […]

Cross-Pollinate Search and Email

Email marketing and search marketing have often been looked at as being at opposite ends of the digital marketing spectrum. Email used as a loyalty and retention tool, with search used as an acquisition tactic. But that thinking prevents the results from those marketing efforts informing and improving one another, and the opportunities in that […]

Social Media Adds Viral Frosting to the Email Cake

Are you enabling your email subscribers to spread your message via social media? Call it Forward to a Friend 2.0. Call it the inevitable marriage of two sides of the customer relationship coin. Call it the next big thing in email marketing. The hand-wringing in the email community about the impact of social media is […]

3 Absurdly Simple Ways to Tie Together Social Media and Email

Increasingly, active email marketers are wondering how they can engage with their subscribers in social media. It’s a bit scary, because most email is still of the “batch and blast” variety, and that dog will not hunt in social media, where the marketing is conversational and the name of the game is relevance. But, assuming […]

Red Robin’s Email Program Has a Broken Wing

By all accounts, Red Robin is very successful restaurant chain. With hundreds of locations nation-wide and well-deserved plaudits for their Unbridled Acts customer service program, Red Robin has it together. (try the Bonzai Burger, Bruschetta Chicken Burger, and the Tower of Onion Rings). But the Red Robin customer loyalty messaging program is far less than it […]

Email Unsubscribes – Embrace Those Who Reject You

A long-standing “success metric” in email marketing is the unsubscribe ratio. Like telling children that their pet fish is “just sleeping” the “unsubscribe ratio” is a euphemism. Your unsubscribe ratio is the percentage of people who receive your email that have gotten so tired or frustrated with your program that they simply can’t take it […]

Amp Up Email Results with Honeymoon Segmentation

Subscribers to your email list are most likely to open, click, forward to a friend, and buy in the first 30-60 days after joining the list. This is the Honeymoon and you need to use it to boost your email results – especially in the 4th quarter holiday shopping season. This chart from Marketing Sherpa […]

Email Marketing – What Do You Want to Know?

I’m happy to announce that I’ve been elected to co-chair the Consumer Education Roundtable for the Email Experience Council. The EEC is the global professional association for email marketers, striving to enhance the image of email as a tactic while advocating its importance for business. In partnership with the DMA (Direct Marketing Association), EEC also […]

4 Rules for Good Email Design in a Cynical World

Email is the most popular (and by many counts, the most successful) of all online marketing channels, but it’s role and best practices are changing dramatically and rapidly. The excellent David Daniels, analyst for JupiterMedia (recently purchased by Forrester) wrote a report in July on “The Social and Portable Inbox” that underscores how the game […]