YOUTILITY

Why Smart Marketing Is About Help, Not Hype

The difference between helping and selling is just two letters. But those two letters are critically important to your company’s success.

You’re not competing for attention only against other, similar products. You’re competing for attention against everything. To win in this hyper-competitive environment, you must ask “How can we help?”

If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. This is Youtility.

Includes interviews with dozens of companies practicing Youtility, and provides 6 blueprints for building Youtility in your company.

Available for pre-order soon (get up to 7 exclusive bonuses) at http://YoutilityBook.com
Integrated Marketing and Media 162  |  Add Yours

5 Sure-Fire Ways to Operationalize Social Media

This post was written originally for Valeria Maltoni’s excellent new ebook about marketing in 2010. It includes terrific, thoughtful insights from Shannon Paul, Olivier Blanchard, Danny Brown, Amber Naslund, Jackie Huba, Gavin Heaton, Mark Earls, Rachel Happe, Jonathan MacDonald, and of course Valeria herself. Download it for free right here. Change Is At Hand Marketing [...]

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Blogging and Content Creation 23  |  Add Yours

Does Your Corporate Blog Measure Up

There’s a fair amount of agreement on principles on an effective blog, and even widespread head nodding regarding what success metrics are important. However, there’s very little available with regard to blog metrics benchmarking, and how your blog compares to others. I’m hoping to change that. And you can help by taking this short survey. [...]

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Social Media Marketing 97  |  Add Yours

The Colossal Ultimate List of 2010 Social Media Predictions

It’s a bird. It’s a plane. It’s social media. Do you feel like the world is shifting under your feet? I know I do. Marketing, communications, and customer service are changing and morphing like Joan Rivers’ face, and social media is the most-frequent agent of that change. Guessing what’s next in social media is everyone’s [...]

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Guest Posts 33  |  Add Yours

A Pinch of Social Media Makes a Helluva Broth

Guest post by Scott Severson (@scottseverson), President of ARAnet, Inc. in Minneapolis. He is widely published on the subject of digital marketing, and has been a driving force in the development of Adfusion, an article-based advertising solution that utilizes a two-click model to drive qualified and motivated consumers to its clients’ Web destinations. Do you [...]

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Blogging and Content Creation 91  |  Add Yours

Dan Zarrella – The Twitter 20 Interview About Viral Marketing

In an era where much of the information and resources about social media is of the squishy “care about your customer and converse with them” variety, Dan Zarrella is an incredibly important counter-balance. Social media is online. That makes it measurable. And trackable. And testable. Through his excellent blog, his work at Hubspot, and now [...]

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Email Marketing Advice 114  |  Add Yours

Social Media is a Samaritan, not a Savior

The problem with a lot of traditional marketing is that the call to action is too heavy-handed. “Visit your Toyota dealer now” or “Call this toll-free number” or “McRib is back, but only for a limited time.” Each of these forces the recipient of the message – the consumer – to make a yes/no decision. [...]

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Social Media Marketing 132  |  Add Yours

What Brett Favre Can Teach You About Social Media Strategy

I went to the Arizona Cardinals vs. Minnesota Vikings game last Sunday. In addition to pitting two strong NFC teams against one another, the game included an interesting milestone – Brett Favre’s NFL record-tying 283rd consecutive game. 283 NFL games. In a row. Except for sleep and breathe, I’ve never done anything 283 times in [...]

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Integrated Marketing and Media 372  |  Add Yours

The Death of Sexy – Social Media, Integration and Real Business

Maybe we’ve gotten a little ahead of ourselves? In our zeal for YouTube videos, and Facebook apps, and iphone wizardry, and augmented reality we’ve in many cases neglected the many ways we can socially enable the marketing we’ve been doing all along. Sure it’s exciting to play with all the shiny new social media toys [...]

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Digital Agency Toolkit 58  |  Add Yours

A Twitter Spy Without the Russian Accent

Brands looking to generate social media ROI are moving inexorably toward one of two poles: either the social CRM approach whereby the customer service benefits of social media are emphasized; or the social media marketing approach, where the focus is squarely on selling stuff. If your focus is on selling via social media, it’s imperative [...]

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crowd sourcing 52  |  Add Yours

CrowdCampaign Makes Crowd Sourcing Simple

The denizens of Twitter, Facebook and the rest of the social Web are a sharp group, generally speaking. You can learn a lot about yourself, your brand, and your products and services by listening to the desires of your fans and your community. I crowd sourced my facial hair, and kept my beard. Del Monte [...]

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