YOUTILITY

Why Smart Marketing Is About Help, Not Hype

The difference between helping and selling is just two letters. But those two letters are critically important to your company’s success.

You’re not competing for attention only against other, similar products. You’re competing for attention against everything. To win in this hyper-competitive environment, you must ask “How can we help?”

If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. This is Youtility.

Includes interviews with dozens of companies practicing Youtility, and provides 6 blueprints for building Youtility in your company.

Available for pre-order soon (get up to 7 exclusive bonuses) at http://YoutilityBook.com
social media case studies 9  |  Add Yours
Social Pros Podcast 1  |  Add Yours

How to Turn Social Connections Into In-Person Sales

Alix Hart, Brand Marketer at Best Buy, joins the Social Pros Podcast this week to discuss integrating social into all aspects of customer service and battling the “showroom” effect as a brick-and-mortar retailer. Read on for some of the highlights and tweetable moments, or listen to the full podcast. Please Support Our Sponsors Huge thanks to our amazing [...]

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Social Image of the Week 2  |  Add Yours

How Gap Activated Its SXSW Presence

As the 2013 official SXSW t-shirt sponsor, Gap took to its social media channels to activate a series of free-spirited fashion and music themed content and events in Austin, San Francisco, Los Angeles and New York. From launching the brand’s official Tumblr site, to curating personalized content across Pinterest, Instagram and Vine, companies and brands [...]

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social media tools 7  |  Add Yours

3 Companies Focused on Helping Not Selling

This article for me is part sharing what I know about digital marketing tools and part love letter to three companies that really deserve your business. Each of these businesses are, in equal parts, inspirational and invaluable to me. Each of them I’ve used for years and am proud to write about and evangelize to [...]

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social media tools 32  |  Add Yours

9 Tools to Improve Social Media Productivity

Do you find that the daily demands of social media promotion are increasing? Our time is our most precious asset and social media is great at eating into it! Thankfully, there are several wonderful tools that can help. Here are 9 social media tools that will help you save time and improve your productivity. 1. [...]

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Content Marketing 11  |  Add Yours

Why Next Level Content Needs A Managing Editor

Content creation is all the rage these days now that Google has updated their algorithm and companies are seeing outstanding results from providing useful content on the web. But if you have a large content program, you know that creating amazing content is only half the battle. You also need to edit, format, schedule, and [...]

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Social Pros Podcast 2  |  Add Yours

How to Leverage a Community of Passionate Fans

Jake Jacobson, Social Media Manager at Garmin, joins the Social Pros Podcast this week to reveal Garmin’s Youtility-esque goals when it comes to social media and customer service, plus how Garmin has been able to educate its wide and dedicated fan base through specialized content. Read on for some of the highlights and tweetable moments, or listen to [...]

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Social Image of the Week 2  |  Add Yours

Nike Celebrates Instagram Milestones by Thanking Its Community

It all started with a hashtag – two years ago, the ceremonial first fan photo with a #Nike tag on Instagram. Fast forward to the present, and Nike has amassed more than one million followers and more than six million photos with the tag #Nike on Instagram. To commemorate both milestones, the company hosted a [...]

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social media measurement 14  |  Add Yours
video marketing 3  |  Add Yours

How to Plan Your Vine Videos for Content Marketing Success

By now most of us content marketers have heard of, and probably already started using, Vine, the new app from Twitter that allows users to easily produce and share six-second videos. When it comes to adding the new tool to our content marketing toolbelt, how do we avoid misusing Vine? I say the answer is [...]

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