YOUTILITY

Why Smart Marketing Is About Help, Not Hype

The difference between helping and selling is just two letters. But those two letters are critically important to your company’s success.

You’re not competing for attention only against other, similar products. You’re competing for attention against everything. To win in this hyper-competitive environment, you must ask “How can we help?”

If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. This is Youtility.

Includes interviews with dozens of companies practicing Youtility, and provides 6 blueprints for building Youtility in your company.

Available for pre-order soon (get up to 7 exclusive bonuses) at http://YoutilityBook.com
Guest Posts 33  |  Add Yours

Finding New Blood With Your Social Media Presence

Guest post by Eric Reid (@ciaoenrico) an SEO, blogger and social media marketer from Tempe, Arizona. He writes about these subjects on his own blog, Ciaoenrico. In his spare time, he writes plays and posts minutiae to Brightkite. There is a wealth of advice on how to get your company to go “social.” But people [...]

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social crm 148  |  Add Yours

Who’s Watching Now?

Social media doesn’t close at 5pm. Or take weekends off. Or go on vacation. I’ve been watching today’s very successful Labor Day-only Chick-Fil-A promotion. If you wear any sort of sports team shirt or hat to a Chick-Fil-A today, you get a free sandwich, driving awareness of the company’s Chicken Wave fan group and contest. [...]

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Social Media Marketing 48  |  Add Yours

Spike Jones – The Twitter 20 Interview on Word of Mouth Marketing

Marketing is about campaigns. Word of Mouth is about movements. So says Spike Jones, Firestarter at Brains on Fire, the Greenville, South Carolina agency that has been lauded in a shopping cart full of articles and books. A director of the Word of Mouth Marketing Association (WOMMA), Spike has an incredibly clear picture of how [...]

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Social Media Marketing 107  |  Add Yours

Incinerate Your Social Media Checklist

Yes, there are holdouts, but social media adoption is as fast as anything I’ve ever seen. It took at least 7 years for companies to stop asking “why do we need a Web site?” We’ll have nearly universal social media usage at a corporate level long before then. If you believe Forrester’s predictions on interactive [...]

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Book Reviews 115  |  Add Yours

Can Social Connectivity be Taught? My Thoughts on Trust Agents

Trust Agents, the new book by Chris Brogan and Julien Smith is storming the bastille of business wisdom, shooting up the NY Times bestseller list. (A rarity these days for a book not about vampires). The book has been reviewed by a ton of smart people, including Christopher S. Penn, Amber Naslund, Jason Falls, Eric [...]

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Social Media Marketing 131  |  Add Yours

How to Create a Share of Voice Report

Social Mention is a free Web site that monitors and organizes social media chatter on Twitter, blogs, discussion forums, and elsewhere. Social Mention is not nearly as powerful or customizable as paid social media monitoring software like Radian6, Scoutlabs, or Spiral16, but it’s free and easy to use. Once you launch your social media program, [...]

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PR 2.0 68  |  Add Yours

Why You Never Had Control

Do you have control issues? Even now, with social media being hotter than the brow of a teppanyaki chef, companies of all sizes and descriptions are still using “loss of control” as a reason to not get involved. Sure, there’s a possibility that your brand will have to use your social media crisis plan eventually. [...]

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social media case studies 185  |  Add Yours

Social Media Excellence and a Side of Fries

Mary is awesome!! She is always smiling, has a great attitude, has a kind word to say and makes you feel special. I am a big Mary fan. – posted by Dora Yee Kwok on the “I Love Mary @ McDonalds/Chandler” Facebook group Mary Moss may be the most successful headset-wearing brand ambassador in the [...]

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Conferences and Events 456  |  Add Yours

Social Media Strategy in 7 Steps

Are you ready to add some “Why” to your “How”? Tired of chasing shiny objects, and setting up Twitter and Facebook accounts with clear direction, or social media metrics? Then this is the blog post for you. I presented today at Social Media AZ, a new conference for Arizonans interested in, and practicing social media. [...]

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Blogging and Content Creation 87  |  Add Yours

It’s Who You Know – Maximizing Your Company’s Social Reach

Put down your guard. It’s about people, not logos. These are the two primary tenets of effective social media. In practice, executing on them requires that you communicate with your customers and prospects across a variety of social media outposts, with significant frequency. (I tell my clients that if you can’t add at least 7-9 [...]

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