Not all that long ago, blogs were consumed consistently and comprehensively. A blog was a comfortable slipper of information that fit into your daily (or near-daily) pattern because you were “fed” updates via RSS and/or email. Your favorite blogs (and you could rattle off that list of favorites on command) were oft-updated collections of content […]
Mike Stelzner, CEO and Founder of Social Media Examiner, author of Launch, and host of Social Media Marketing podcast, joins the Social Pros Podcast for the second time to discuss the strategies behind his success and what he learned from the mistakes he made on his journey to becoming a social media guru.
Smart companies rarely act like companies. Instead, they operate as real people, united by a common cause under the umbrella and auspices of the collective. An amazing case study from Jay Baer shows this principle in action.
Sometimes a brand can win back your heart by doing something small, but perfectly timed. Two lessons in customer experience from Jay Baer on Jay Today live from Mexico
The first month of 2015 comes to a close with another great round of guests on the Social Pros Podcast. In January, we heard from JetBlue’s social media customer support leader; the social media manager of outdoor-gear retail chain Cabela’s; and the LinkedInExpert herself.
Nike may be no stranger to celebrating milestones, but “Your Year With Nike” speaks volumes to the value of strategically using data to reward and inspire your community.
Take it from Bhakti Chai: Empowering fans to become brand ambassadors means more engagement, stronger community, and less work for you.
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