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Search Results for: email – Page 79

How to Use Google Hangouts On Air to Run Your Next Webinar

Webinars allow you to share your expertise and further build the know/like/trust factor with your community. With Google’s Hangouts On Air, you can take advantage of webinar list-building perks without the associated costs! This post will teach you everything you need to make webinars your #1 list building strategy.

10 Important Statistics Your Company Needs to Know About Providing Discounts

The holiday shopping season is already here and that means it’s also discount season. However, whether you’re offering discounts on holiday specials or putting together your 2015 pricing plan, there are some helpful stats you should know about offering sales and markdowns. Here, we dissect 10 relevant statistics related to offering discounts that will help your marketing and sales team generate more revenue.

Top 4 Digital Priorities for Higher Ed CMOs

According to new research from Formstack, 35% of universities currently have a Chief Marketing Officer, or CMO. In this relatively new role, CMOs are changing how higher education approaches marketing. With the right digital priorities, CMOs can have a forward-thinking impact on higher ed marketing.

How to Use Predictive Content Analytics

Could you achieve content marketing success by creating less content, not more? In a detailed case study Jay Baer demonstrates the power of predictive content analytics.

How to Track Mobile App Conversions

Creating a mobile app is only the beginning of a successful app strategy. It's important to understand where users are coming from and how they're behaving on your app. Use these tips to track mobile conversions and measure the effectiveness of your mobile applications.

8 Simple Tweaks to Boost Website Conversions

Learn how one blog increased its email subscribers by 60% through these eight simple steps. From free plugins to paid heatmap data on visitor behavior, these tips can help you increase your website conversions today.

Marketers Everywhere: Stop Marketing Your Brand

The most effective way to do reach your target audience is to market an authentic experience—not your brand. A focus on human to human connections can make all of the marketing difference in the world.

How Content Platforms Inspire Internal Stakeholders to Blog More Often

As content marketers, we’re expected to do it all at our organizations. Understand the immediate pain points of our prospects. Predict and respond to customer complaints. Step out from behind our computer screens and connect with influencers to drive amplification strategies. And we’re tasked with understanding how social media, SEO, email marketing, native advertising, display, […]

Nine A/B Tests You Should Run on Your Newsletter

An A/B test is an experiment in which you use two variants. Think of A/B testing as practice for your email newsletter. By running these nine regular checkups, you can find the things that do and don’t work for you.

Advanced Social Media Lessons from the Best in the NBA

Jeramie McPeek, Vice President of Digital at the Phoenix Suns, joins the Social Pros Podcast this week to discuss the structure of his social media team, the evolution of digital marketing over the past 20 years, and how to deal with negativity in social media when your brand is really struggling.

4 Parts of a Must-Click Call to Action

When it comes to CTAs, it’s tempting to scour the Internet for that one trick that will get your customers clicking. The problem is, there is no guarantee that someone else’s call-to-action technique is going to work on your customers. The only way to know if your call to action is effective is to run A/B tests.